PRESS RELEASE

(regulated information)

Lint, 24 August 2010

Alfacam Group increases sales and continues breaking into India and South Africa with amongst other events the Commonwealth Games in Delhi and a large number of important cricket competitions and 3D projects • Eurocam Media Center continues to internationalise • Alfacam Group reduces all content activities and registers an exceptional depreciation concerning content

Alfacam Group (Euronext Brussel: ALFA) closes the first half-year with a total income of €23.3 million, which means an increase in comparison to the same period last year (€17.1 million). 84% of Alfacam’s income comes from projects outside , of which approximately 60% are outside .

During the first six months of the year the Alfacam teams completed successfully some major projects in different corners of the world. From Vancouver for the Winter Olympic Games to South Africa for the Football World Cup.

As of 1 st July (so already in Q2) there were also some very busy summer months with events such as the European Championship Athletics in and the European Swimming Championship in Budapest and the Triathlon ITU World Championship Series in London, Budapest and Kitzbühel. Because of that this year Alfacam has been the main supplier at all the important sporting events around the world, but at the same time, Alfacam invested in Q1 10 in new markets such as India, South Africa and the (Diamond League Doha and Emir Cup in Doha in 3DTV ). Alfacam has again pioneered with 3D recordings and 3D broadcasting on Eutelsat and Telenet. Such new technologies require some start-up costs and tuition, but Alfacam assumes that they will fetch in the future. That was also the case with HDTV, now about eight years ago.

In Q1 10 was made a start project in Bangalore and Chennai for Indian IPL Cricket. Thanks to these efforts we have won a series of projects for Q2 10 and 2011. These multi-day tournaments take place in autumn. For the Indian domestic leagues we will cover in autumn among others the Corporate Trophy in Vishakhapanam (Vizag), the Irani Trophy in Jaipur and the Challenger Trophy in Indore. Internationally, we follow The Australia Tour in Mohali where India will play against Australia. We will further strengthen our presence in India with the Commonwealth Games from 3 rd October until 14 th October. Delhi is the host city and welcomes the Games for the first time in India.

Alfacam Group: press release half-year results 2010 1/4

Alfacam also did some 3D projects as a test and experiment in order to have a number of noteworthy 3D references to obtain projects for this autumn (including Jean Michel Jarre in Strasbourg, 3D on EXQI League, boxing, Fed Cup Tennis, 3D Studio concerts and the Emir Cup in Qatar).

Thanks to the exceptional performances during the last World Cup and the fact that we have our own local subsidiary, our activities in South Africa are also running at full speed. Alfacam Africa will cover the Champions League Twenty20 (CLT20) in Port Elizabeth and Durban, where the best cricket teams from around the world will play against each other.

In July-August the wireless division flawlessly finished eight key projects, including the European Championships Cycling in Ankarra, the Tour of , triathlons and marathons in Barcelona, London, ...

FIGURES

Half-year ended € 000

30 June 2010 30 June 2009 % growth 2010 vs 2009 Total income 23.309 17.120 36%

EBITDA 7.005 6.461 8% Operating profit (loss) EBIT 1.452 859 69% Profit (loss) before taxes -1.212 -1.219

Recurring profit (loss) from operations -510 -552

Discontinuing operations -3.187 0

Net result -3.697 -555

In the group results for the first half-year, the strong performances are overshadowed by the complete depreciation of all content related costs from the past : the participation in production house Elisabeth NV, the depreciation from the projects “Stedenspel”, “Kiekens” and “EXQI Plus”, together for €4.7 million before taxes or €3.2 million after tax effect. These one-time depreciations have no cash influence on Alfacam Group.

Some of these depreciations might be reversed if EXQI finds a partner and can continue with EXQI Sport, EXQI Culture and EXQI FM. The coming weeks will be decisive.

Within the company’s result of €23.3 million, €2.85 million can be ascribed to the sales of a large amount of new TV material to Media Company. This material has been sold for strategic reasons with a negligible margin.

In Q1 10 the REBITDA amounts to €7.0 million, compared to €6.4 million in Q1 09. If we compare the EBITDA with the one of the last “even” and terrific year 2008 it remains status quo, which is not bad in view of the economic situation.

Alfacam Group: press release half-year results 2010 2/4

REBIT (operational loss) amounts €1.5 million for Q1 10. The operational result for Q1 10 of the Alfacam Group results in a loss of €-0.5 million, which is almost the same as last year. This is mainly due to temporary high financing costs. In order to reduce the financial charges and to spread them for the future, further talks with the banks are hold.

Despite the depreciations, Alfacam has a positive cash flow.

A part of the revenues from the Olympic Games in Vancouver were already in 2009 and the ones of the World Cup Football are partly in the second half-year. In the past Q1 represented traditionally only 40% of the total annual revenue. As mentioned before, Alfacam also invested in test projects in India, South Africa and 3D. These efforts should pay off in autumn and later.

The inventory has decreased in Q1 2010 from €8.4 million in Q2 09 to €1.7 million. That is because an outside broadcast truck (OB40) intended for sale was converted into own investment, and now is part of the permanent fleet and because of the sale of television material to Abu Dhabi Media Company.

The investments in Q1 2010 amount €2.4 million and can be described as replacement investments. The loss per share (before dilution) amounts to -€0.06.

RESULTS PER DIVISION

- Television services (Multi-camera and wireless) For the first semester of 2010, the television services contributed €20.1 million total income, compared to €12.9 million in Q1 09. No second-hand OB vans were sold in Q1.

- Content For the division Euro1080 the total income amounts to €1.1 million, compared to €1.4 million in Q1 09.

- Eurocam Media Center The Eurocam Media Center had sales of € €2.4 million, compared to €3.8 million in Q1 09. This is partly due to the end of the Dragone production. But in the meantime several foreign film productions are already starting to fill the studios. Also Skyline is recording the second season of the series “De Rodenburgs” for VTM.

SHORT TERM OUTLOOK PER DIVISION

Alfacam Group starts the second half of the year very positively. In this article we already referred to the European Championship Athletics in Barcelona, the European Swimming Championship in Budapest, the World Cup Triathlon, the Commonwealth Games, etc.

Also for the next six months the OB vans are travelling around the world with a significant presence in India and South Africa.

The EMC goes international. Dragone was the first big foreign production to choose the EMC. The French production house, Mandarin, will stay in the EMC for three months to record its latest film “Un Heureux Événement”. Under the Belgian tax-favourable shelter system Dutch and English

Alfacam Group: press release half-year results 2010 3/4

film production houses are also in advanced negotiations to film their indoor recordings at the EMC, partly in 2010, but mainly as of 2011.

FRANCOIS VAN CAESBROECK NEW CFO OF ALFACAM GROUP

As the new CFO, François Van Caesbroeck will monitor the entire financial administration of the Alfacam Group. François has earned his credentials among others at INVE Group and Becton Dickinson Labsystems.

François Van Caesbroeck: “In my talks with Alfacam I discovered an extremely dynamic company. I am very proud to join the team and will do everything I can to improve and develop the administration.”

For more information, please contact: François Van Caesbroeck, CFO Alfacam Group, franç[email protected] , Tel. +32 3 460 39 30.

Appendices - Annex 1: Condensed consolidated profit- and loss account - Annex 2: Condensed consolidated balance sheet - Annex 3: Condensed consolidated cash flow statement - Annex 4: Condensed consolidated statement of changes in equity - Annex 5: Other comprehensive income - Annex 6: Discontinued operations - Annex 7: Operating segment result - Annex 8: Risk management - Annex 9: Obligations regarding periodical information following the transparency directive as of January 1st, 2008.

Alfacam Group: press release half-year results 2010 4/4