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Analysis of the Global-Local-Global Strategy in K-Pop Music Videos
Analysis of the global-local-global strategy in K-pop music videos Yasmine El Ouahi Hajji Tutor: Núria Vergés Bosch Bachelor’s Degree in International Business Faculty of Economics and Business University of Barcelona ABSTRACT K-pop music videos are a global sensation that are breaking YouTube streaming records since the virality of the hit single ‘Gangnam Style’ by PSY in 2012. After that, South Korean pop music artists and bands such as BTS or BLACKPINK kept dominating international charts and winning the admiration of millions of fans through their music videos. According to academic researchers, this was made possible because of a unique internationalization strategy called global-local-global which consists of the hybridity of cultural product by combining global production factors to a South Korean product with the goal of reaching an international audience by using a foreign distributor channel (YouTube). To understand the characteristics and evolution of this method, K-pop music videos with most YouTube views of each year from 2012 up to 2020 where analyzed. The aspects discussed and their respective evolution throughout the years were the nationality of the K-pop music videos producers, the identification of Korean and foreign elements in the visuals, the use of English in the lyrics, music style, the artists looks and also the use of YouTube digital tools. From the analysis of the music videos, the factors that did help with the popularity of K-pop where the progressive increase of English in the lyrics compared to Korean, the quality camerawork and great scenography together with the use of choreographies and YouTube hashtags and subtitles. -
Place and Embodiment in K-Pop Fan Reaction Videos Anna Lee Swan A
Situated Knowledge, Transnational Identities: Place and Embodiment in K-pop Fan Reaction Videos Anna Lee Swan A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts University of Washington 2017 Committee: LeiLani Nishime Christine Harold Program Authorized to Offer Degree: Communication ãCopyright 2017 Anna Lee Swan University of Washington Abstract Situated Knowledge, Transnational Identities: Place and Embodiment in K-pop Fan Reaction Videos Anna Lee Swan Chair of Supervisory Committee: Dr. LeiLani Nishime Department of Communication This paper explores the K-pop reaction video as a transnational mode of representing place and embodiment. In my analysis, I examine the performances of individual and communal identities in videos created by North American fans of Korean popular culture who film themselves watching music videos for the first time. The K-pop industry has grown to become a truly global sensation, but little has been said about the ways in which fans outside of Korea use K-pop texts as a foundation for expressing their own situated experiences. Unlike many other discussions of transnational and online spaces as disembodied and place-less, it is crucial to recognize the material realities connected to these spaces, particularly on platforms such as YouTube that rely primarily on visual creative expression. I argue that the K-pop reaction video functions to represent the fluid complexities of transnationalism, while also embracing the tangible significance of place, body, and emotion. Introduction We react to things that make us feel. Whether it be surprise, disgust, happiness, anger, lust, or excitement, our reactions reveal much about our identities. -
The Impact of African-American Musicianship on South Korean Popular Music: Adoption, Appropriation, Hybridization, Integration, Or Other?
The Impact of African-American Musicianship on South Korean Popular Music: Adoption, Appropriation, Hybridization, Integration, or Other? The Harvard community has made this article openly available. Please share how this access benefits you. Your story matters Citation Gardner, Hyniea. 2019. The Impact of African-American Musicianship on South Korean Popular Music: Adoption, Appropriation, Hybridization, Integration, or Other?. Master's thesis, Harvard Extension School. Citable link http://nrs.harvard.edu/urn-3:HUL.InstRepos:42004187 Terms of Use This article was downloaded from Harvard University’s DASH repository, and is made available under the terms and conditions applicable to Other Posted Material, as set forth at http:// nrs.harvard.edu/urn-3:HUL.InstRepos:dash.current.terms-of- use#LAA The Impact of African-American Musicianship on South Korean Popular Music: Adoption, Appropriation, Hybridization, Integration, or Other? Hyniea (Niea) Gardner A Thesis in the Field of Anthropology and Archaeology for the Degree of Master of Liberal Arts in Extension Studies Harvard University May 2019 © May 2019 Hyniea (Niea) Gardner Abstract In 2016 the Korea Creative Content Agency (KOCCA) reported that the Korean music industry saw an overseas revenue of ₩5.3 trillion ($4.7 billion) in concert tickets, streaming music, compact discs (CDs), and related services and merchandise such as fan meetings and purchases of music artist apparel and accessories (Kim 2017 and Erudite Risk Business Intelligence 2017). Korean popular music (K-Pop) is a billion-dollar industry. Known for its energetic beats, synchronized choreography, and a sound that can be an amalgamation of electronica, blues, hip-hop, rock, and R&B all mixed together to create something that fans argue is “uniquely K-Pop.” However, further examination reveals that producers and songwriters – both Korean and the American and European specialists contracted by agencies – tend to base the foundation of the K-Pop sound in hip-hop and R&B, which has strong ties to African-American musical traditions. -
Ddu Du Ddu Du Blackpink Sheet Music
Ddu Du Ddu Du Blackpink Sheet Music Download ddu du ddu du blackpink sheet music pdf now available in our library. We give you 4 pages partial preview of ddu du ddu du blackpink sheet music that you can try for free. This music notes has been read 15940 times and last read at 2021-09-30 03:52:12. In order to continue read the entire sheet music of ddu du ddu du blackpink you need to signup, download music sheet notes in pdf format also available for offline reading. Instrument: Piano Vocal Guitar, Alto Voice, Piano Solo, Soprano Voice, Violin Ensemble: Mixed Level: Early Intermediate [ READ SHEET MUSIC ] Other Sheet Music Blackpink Ddu Du Ddu Du Blackpink Ddu Du Ddu Du sheet music has been read 7943 times. Blackpink ddu du ddu du arrangement is for Intermediate level. The music notes has 4 preview and last read at 2021-09-29 09:49:23. [ Read More ] Blackpink As If Its Your Last Blackpink As If Its Your Last sheet music has been read 7932 times. Blackpink as if its your last arrangement is for Intermediate level. The music notes has 5 preview and last read at 2021-09-28 23:07:18. [ Read More ] Blackpink Ddu Du Ddu Du Pianocover By Pianominion Blackpink Ddu Du Ddu Du Pianocover By Pianominion sheet music has been read 12134 times. Blackpink ddu du ddu du pianocover by pianominion arrangement is for Intermediate level. The music notes has 4 preview and last read at 2021-09-30 00:39:06. [ Read More ] Blackpink Forever Young Blackpink Forever Young sheet music has been read 7910 times. -
Blackpink, Yg Entertainment's Chart-Busting K-Pop Girl
BLACKPINK, YG ENTERTAINMENT’S CHART-BUSTING K-POP GIRL GROUP, SIGNS TO INTERSCOPE RECORDS Home > News > BLACKPINK, YG ENTERTAINMENT’S CHART-BUSTING K-POP GIRL GROUP, SIGNS TO INTERSCOPE RECORDS Photo credit: YG Entertainment October 22, 2018 — (Santa Monica, CA) — YG Entertainment and Interscope Records are thrilled to announce a global partnership for BLACKPINK, one of the world’s biggest all-female K-pop groups. The South Korean quartet is currently the highest-charting female K-pop act in Billboard Hot 100 history. Interscope and Universal Music Group will represent the group’s music in all of the world excluding Asia. Mr. Yang Hyun Suk, Founder & Chairman of YG Entertainment, highly emphasized the significance of this deal, stating “We will work closely with the biggest music company, Universal Music Group, globally for the successful global debut and promotion of BLACKPINK. In addition, we will do our best to help other YG artists to break through the North American and European territories as well.” “We are more than thrilled to begin a partnership with UMG and Interscope,” said Teddy Park, YG’s main producer who works closely with BLACKPINK on both their creative and music. “Entertainment today is more global than ever. Music and real talent transcends culture, language, and really has no boundaries. Through this partnership we feel we can truly showcase BLACKPINK’s potential on a grander scale and we look forward to what’s to come.” Sir Lucian Grainge, Chairman and CEO of Universal Music Group, said: “Chairman Yang has built YG Entertainment into a global music powerhouse with an impressive track record of breaking artists. -
Pascale Questel Writing Samples Contents: Page 2: Writers Guide (Rude Dudes)
Pascale Questel Writing Samples Contents: ● Page 2: Writers Guide (Rude Dudes) ● Page 6: YouTube Webisode Script (Deviled Eggz) ● Page 9: TVC Script (Angry Birds) ● Page 10: Short Story First Draft (LO$T DOGS) ● Page 11: Writers Guide (MixDups) ● Page 14: Product Background Stories (Nanables) ● Page 16: E-commerce Product Copy (Blippi) ● Page 18: Product Blurb Packaging Copy (Squishville by Squishmallows) ● Page 19: Short Story (Hurts) ● Page 23: Blog Post (BLACKPINK) The following is a writer’s guide I created, inspired by a toy concept. RUDE DUDES WRITER’S GUIDE Logline: We’ve been invaded...kind of! The Rude Dudes are here and they’re ready to take over! But there’s just one tiny little issue: they’re tiny little creatures! Unfortunately, they’re not letting their size hold them back, they’re getting to us the best way they know how, with the pet peeves that drive us crazy! Strategy: Deliver a family friendly boys entertainment property that engages the viewer and provides humor and fun misadventures, while also breaking the normal standards of animation. Target Consumer: Boys 5+ The World: Our Rude Dudes accidently find themselves in Manhattan, Kansas instead of Manhattan in NYC. They land at Washington Elementary School, and go home with 7-year-old Drew. Their mothership is left weak and unable to travel far distances after a run in with a water fountain, so the Rude Dudes are stuck! They promise not to torment Drew, as long as he keeps his promise to take them to his uncle, the President of E.A.R.T.H, in Washington. -
Breaking Into the American Mainstream - Korean Pop's Expansion and American Influences
California State University, Monterey Bay Digital Commons @ CSUMB Capstone Projects and Master's Theses Capstone Projects and Master's Theses 5-2021 Breaking Into the American Mainstream - Korean Pop's Expansion and American Influences Christopher Cobb Follow this and additional works at: https://digitalcommons.csumb.edu/caps_thes_all This Capstone Project (Open Access) is brought to you for free and open access by the Capstone Projects and Master's Theses at Digital Commons @ CSUMB. It has been accepted for inclusion in Capstone Projects and Master's Theses by an authorized administrator of Digital Commons @ CSUMB. For more information, please contact [email protected]. Cobb 1 California State University Monterey Bay Breaking Into the American Mainstream Korean Pop’s Expansion and American Influences Christopher Cobb MPA 475 Senior Capstone Lanier Sammons Cobb 2 American popular music has been constantly evolving, providing new sounds from various genres, and its latest addition has been the Korean export of K-pop. The United States has had an incredible impact in the musical world but the scope of this paper will cover that influence in Korean pop music. Specifically, this paper will answer these two questions: Why is Korean pop, or K-pop, becoming so popular globally, and what is the United States’ influence on K-pop? To find these answers, this paper will explore influential periods in American musical history, draw possible links between them and current K-pop trends, discuss the current music consumer climate, and distinguish what is different in K-pop from other world genres that is making it stand out in present times. -
Blackpink Watch List
Blackpink - Korean: 블랙핑크 - YG Entertainment (Korea), Interscope Records (U.S.) - Promotional Preparation began in November 2011 - Officially debuted on August 8, 2016 - Blackpink is currently the highest-charting female K-pop act on Billboard Hot 100 & 200 - Consists of 4 members - Official Colors: None - Official Fandom Name: Blink (portmanteau) Unhelpful Guide: https://www.youtube.com/watch?v=xDytxsf66nQ Dance Practice: Bitch Better Have My Money: https://www.youtube.com/watch?v=rFYuf2VVSs0 Forever Young: https://www.youtube.com/watch?v=89kTb73csYg Live/Concert Performances: Swalla (Lisa Solo Dance): https://www.youtube.com/watch?v=CeyvhXUUsaQ I’m So Hot: https://www.youtube.com/watch?v=skIfzl96Gc0 Kiss & Make Up (w/ Dua Lipa): https://www.youtube.com/watch?v=7sWZBaLJ-gM Music Videos: Whistle: https://www.youtube.com/watch?v=dISNgvVpWlo Boombayah: https://www.youtube.com/watch?v=bwmSjveL3Lc Playing With Fire: https://www.youtube.com/watch?v=9pdj4iJD08s As If It’s Your Last: https://www.youtube.com/watch?v=Amq-qlqbjYA DDU-DU DDU-DU: https://www.youtube.com/watch?v=IHNzOHi8sJs Solo (Jennie Solo): https://www.youtube.com/watch?v=b73BI9eUkjM Kill This Love: https://www.youtube.com/watch?v=2S24-y0Ij3Y Left to Right Rosé: Korean Name: Park Chae Young, English Name: Roseanne, ’97, Kiwi, Main Vocalist Jisoo: ’95, Korean, Lead Vocalist Jennie: ’96, Korean, Main Rapper & Vocalist Lisa: Birth Name: Pranpriya Manoban, ’97, Thai, Main Dancer & Lead Rapper Miscellaneous: - Jennie & Kai dating: https://www.youtube.com/watch?v=-eMsIo40nh4 - Jennie High School Bully - Rumors of Jennie dating YG producer Teddy Park - Jenny Being Lazy: https://www.youtube.com/watch?v=4MkOH8kTN1s . -
Blackpink Ddu Du Ddu Du Sheet Music
Blackpink Ddu Du Ddu Du Sheet Music Download blackpink ddu du ddu du sheet music pdf now available in our library. We give you 4 pages partial preview of blackpink ddu du ddu du sheet music that you can try for free. This music notes has been read 7910 times and last read at 2021-09-28 14:00:48. In order to continue read the entire sheet music of blackpink ddu du ddu du you need to signup, download music sheet notes in pdf format also available for offline reading. Instrument: Easy Piano Ensemble: Mixed Level: Intermediate [ READ SHEET MUSIC ] Other Sheet Music Blackpink As If Its Your Last Blackpink As If Its Your Last sheet music has been read 7921 times. Blackpink as if its your last arrangement is for Intermediate level. The music notes has 5 preview and last read at 2021-09-27 20:26:14. [ Read More ] Blackpink Ddu Du Ddu Du Pianocover By Pianominion Blackpink Ddu Du Ddu Du Pianocover By Pianominion sheet music has been read 12068 times. Blackpink ddu du ddu du pianocover by pianominion arrangement is for Intermediate level. The music notes has 4 preview and last read at 2021-09-28 00:39:55. [ Read More ] Blackpink Forever Young Blackpink Forever Young sheet music has been read 7899 times. Blackpink forever young arrangement is for Intermediate level. The music notes has 5 preview and last read at 2021-09-26 18:03:41. [ Read More ] Ice Cream Blackpink And Selena Gomez Ice Cream Blackpink And Selena Gomez sheet music has been read 9747 times.