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Special Power Report Kia Kia Is Highest-Ranked Mass Market Brand in J.D

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Special Power Report Kia Kia Is Highest-Ranked Mass Market Brand in J.D July 2018 J.D. POWER Special Power Report Kia Kia is Highest-Ranked Mass Market Brand in J.D. Power Initial Quality Study for a Fourth Consecutive Year Two Kia Models Receive Initial Quality Awards or a fourth consecutive year, Kia ranks highest Kia Sorento Leads among all mass market nameplates in the J.D. Midsize SUV Rankings Power U.S. Initial Quality StudySM (IQS). Kia’s strong F The Sorento (68 PP100) performance in the 2018 IQS follows on the heels of receives its second consecutive industry-leading scores the previous two years (2016- IQS segment award, and third 2017), in which the brand ranked highest among all in four years. It outperforms the industry nameplates in initial quality. Further, Kia has now Midsize SUV average (90 PP100) ranked among the top two nameplates in overall initial in seven of eight problem quality in each of the last four years. categories. In addition to its outstanding performance in the 2018 IQS, Kia produces two award-recognized models: the 2018 Sorento in the Midsize SUV segment (third award Kia 2018 MIDSIZE 72 SUV IQS Kia Sorento 68 Kia Rio 61 in four years), and the 2018 Kia Rio in the Small Car Hyundai RANKING 74 Hyundai Santa Fe 75 Nissan Versa 85 segment. Ford Problems per 100 Vehicles81 (PP100) Ford Explorer 76 Chevrolet Bolt 96 Chevrolet Lower Score = Higher82 Quality Nissan Murano 76 Toyota Yaris 104 Ram 84 Toyota 4Runner 80 Chevrolet Sonic 107 2018 MASS MARKET NAMEPLATE IQS RANKINGNissan Other nameplates ranked in85 the study Chevrolet Traverse 82 Small Car Average 107 Problems per 100 Vehicles (PP100) • Lower Score = Higher MINI (in alphabetical order): Buick Enclave,90 Ford Edge 82 Quality Mass Market Average Dodge Durango, Dodge Journey, Ford93 Toyota Highlander 87 Kia 72 Flex, GMC Acadia,Kia Sorento Honda Pilot, Jeep 68Nissan Pathfinder 88Kia Rio 61 Grand Cherokee, Mazda CX-9, Subaru Hyundai 74 Hyundai Santa Fe Midsize75 SUV Average Nissan90 Versa 85 Outback, and Volkswagen Atlas. Ford 81 Ford Explorer 76 Chevrolet Bolt 96 Chevrolet 82 Nissan Murano 76 Toyota Yaris 104 Ram 84 Kia RioToyota is Highest-Ranked 4Runner 80 Chevrolet Sonic 107 Nissan 85 Chevrolet Traverse 82 Small Car Average 107 MINI 90 Small Car Fordin Initial Edge Quality 82 Mass Market Average 93 and Toyota Vehicle Highlander Dependability 87 The redesignedNissan Pathfinder 2018 Kia Rio 88 Other nameplates ranked in the study (in alphabetical order): Buick, (61 Midsize PP100) SUV receives Average an award 90 Chrysler, Dodge, GMC, Honda, Jeep, Mazda, Mitsubishi, Subaru, Toyota, in the Small Car segment of the and Volkswagen. 2018 IQS. It outperforms the Small Car average (107 PP100) The U.S. Initial Quality Study, now in its 32nd year, is an by a significant 46 PP100, early indicator of long-term vehicle quality, measuring and in seven of eight problem both defects/malfunctions and design-related problems— categories. features that may be operating as intended but are poorly Kia located 72 or difficult to use. Kia Sorento 682018 SMALL CAR IQS RANKING Kia Rio 61 Hyundai 74 Hyundai Santa Fe Problems75 per 100 Vehicles (PP100) Nissan Versa 85 Ford In ranking highest81 among all mass marketFord Explorerbrands Lower 76Score = Higher Quality Chevrolet Bolt 96 Chevrolet industry-wide,82 Kia earns an overall scoreNissan of Murano72 problems 76 Toyota Yaris 104 Ram per 100 vehicles84 (PP100) in the 2018Toyota IQS, 4Runnerwhich Other nameplates80 ranked in the study Chevrolet Sonic 107 Nissan outperforms industry85 average by 21Chevrolet PP100. Traverse Additionally, (in alphabetical82 order): Honda Fit, Small Car Average 107 MINI Kia outperforms industry90 average in sevenFord of eightEdge Toyota Prius c,82 and Mitsubishi Mirage. Mass Market Average problem categories measured93 in theToyota study, Highlander including: 87 Nissan Pathfinder 88 Audio/Communication/Entertainment/Navigation In the 2018 Vehicle Dependability Study, which measures problems owners experienced Midsize SUV Average 90 (ACEN); Interior; Features/Controls/Displays (FCD); during the third year of ownership, the 2015 Rio outperforms the Small Car average Engine/Transmission; Seats; Heating, Ventilation, and Air (171 PP100) by a significant 68 PP100, and has the fewest design- and defect-related Conditioning (HVAC); and Exterior. problems in the segment. About the Study: The 2018 U.S. Initial Quality Study is based on responses from more than 75,000 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership. The study is based on a 233-question battery organized into eight problem categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement. The study was fielded from February through May 2018. Find detailed information on vehicle quality, as well as model photos and specs, at www.jdpower.com/quality Source: J.D. Power 2018 U.S. Initial Quality StudySM (IQS) The Special Power Report • Published by J.D. Power • Published July 2018 • © 2018 J.D. Power. All Rights Reserved. Reproduction of any material contained in this publication, including photocopying in whole or in part, is prohibited without the express written permission of J.D. Power. Advertising claims cannot be based on information published in The Special Power Report..
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