ATHLETIC BRAND STANDARDS GUIDE THE IMPORTANCE OF GRAPHIC STANDARDS

he University of North Florida’s Athletic logos were carefully crafted to create a T sharp new image while incorporating the history and tradition that has made us TABLE OF CONTENTS all Ospreys. The logos will carry with them the history of our programs on and off the field while also identifying itself with students, faculty and staff and their The Importance Of Graphic Standards....1 cherished experiences at the University. They represent a growing athletic Official Colors...... 2 community and the championship atmosphere in which it thrives. Athletics Logos...... 3 With this in mind, it was extremely important to the University of North Florida to Primary Athletics Mark...... 4 create a strong logo and visual identity. To accomplish this goal, the logos must be Use On Color Backgrounds...... 5-6 used in a consistent and uniform way. They must appear to be a part of the Other Osprey Head Marks...... 7 University of North Florida and the Ospreys regardless of the application. The Use On Color Backgrounds...... 8-9 coloring, the shading, alignment and proportions of the athletic logos must be Athletics Wordmarks...... 10 consistent and conform to the rules within this graphic standards guide. Use On Color Backgrounds...... 11 Athletics Monogram Marks...... 12 We appreciate your willingness to support, protect and advance the image of the Use On Color Backgrounds...... 13 University of North Florida Athletic Department and its identifying marks. Secondary Talon Marks...... 14 If you need any additional information regarding the usage Use On Color Backgrounds...... 15 of the University of North Florida’s identifying marks in Talon Sport Specific Marks...... 16 media, apparel or promotion, please contact the Use On Color Backgrounds...... 17 Director of Athletic Marketing at the University of Safe Zones...... 18 North Florida. Minimum Size...... 19 Compatible Typography...... 20 Custom Banner Text...... 21 Logo Use Violations...... 22 Retail Applications...... 23 Contact Information...... Back Cover 1 OFFICIAL COLORS OF NORTH FLORIDA ATHLETICS

PRIMARY PALETTE PRIMARY PALETTE Osprey Blue and Osprey Gray are the official colors for the University of North Florida athletics. It is very important to match these colors faithfully when reproducing the athletics marks. It is preferred that all UNF athletics marks be used in the full color version whenever possible. OSPREY BLUE OSPREY GRAY (in lieu of use *Pantone® 289c) (in lieu of use *Pantone® Cool Gray 6c) SUPPORT COLORS Process Equivalent: 100c 76m 10y 65k Process Equivalent: 0c 0m 0y 31k In addition to the primary palette, the UNF RGB Equivalent: 3r 27g 73b RGB Equivalent: 186r 188g 190b Madeira Thread: 910-1169 Classic Rayon Madeira Thread: 910-1087 Classic Rayon athletics marks utilize white as an Hex Code: #00246b Hex Code: #d9d9d9 important support color.

SUPPORT COLORS

WHITE 2

* Pantone® is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide. UNIVERSITY OF NORTH FLORIDA ATHLETICS MARKS

SHOWN HERE IN FULL COLOR The UNF Athletics marks were designed to create a consistent brand for the UNF Athletics department. These marks should not be changed or altered in any way and their use must adhere to the standards in this guide. At the same time, there are many logo variations to choose from so there should be a design compatible to any application.

All of the UNF Athletics logos are shown in full color on the left.

These logos are intended for use only by the UNF Athletics department. Permission is required for use by any other entity.

3 UNF PRIMARY ATHLETICS MARK

FULL COLOR The UNF Primary Athletics mark shown on the left is the primary identifier of UNF Athletics. The preferred use of the UNF Primary Athletics mark is the full color version (or the alternative full color version for use on dark backgrounds) shown on the left.

COLOR VARIATIONS The UNF Primary Athletics mark may be used as a one color version, a black & white, or an all white version only when use of the preferred full color version (or the alternative full color version for use on dark backgrounds) is not possible. These options are shown in the bottom row on the left.

ALTERNATIVE ONE COLOR BLACK & WHITE ALL WHITE For information on using these marks on various background colors see pages 5 and 6.

All artwork and variations are available in Macintosh and PC digital file formats.

FOR USE ON DARK BACKGROUNDS ONLY 4 UNF PRIMARY ATHLETICS MARK ON LIGHT BACKGROUNDS

ON WHITE ON LIGHT ON OSPREY GRAY ON COMPLEX Frequently it may be desirable to place the UNF Primary Athletics marks on a light field of color. As shown in the examples on the left, the full color, one color and black & white versions of the artwork have been created with a built-in outline shape allowing it to work clearly on any LIGHT THE FULL COLOR UNF PRIMARY ATHLETICS MARK background. For this reason, it is usually Shown here on a variety of LIGHT background colors. not necessary to alter the marks before placing them on any LIGHT color, photograph or complex background.

EXCEPTIONS The all white versions of the UNF Primary THE ONE COLOR UNF PRIMARY ATHLETICS MARK Athletics marks should not be used on Shown here on a variety of LIGHT background colors. white, light, or complex backgrounds since neither background color offers sufficient contrast.

For information on using the marks on various DARK background colors see page 6. THE BLACK & WHITE UNF PRIMARY ATHLETICS MARK Shown here on a variety of LIGHT background colors. When using the full color version of the UNF Puimary Athletics mark on an Osprey Gray background, it is permitted to change the outline color to white. (See below.)

THE ALL WHITE UNF PRIMARY ATHLETICS MARK 5 Shown here on a variety of LIGHT background colors. UNF PRIMARY ATHLETICS MARK ON DARK BACKGROUNDS

ON BLACK ON OSPREY BLUE ON DARK GRAY ON COMPLEX Frequently it may be desirable to place the UNF Primary Athletics marks on a dark field of color. As shown in the examples on the left, it is preferable to use either the alternative full color logos or the all white logos on dark backgrounds.

THE ALTERNATIVE FULL COLOR UNF PRIMARY ATHLETICS MARK EXCEPTIONS Shown here on a variety of DARK background colors. The full color alternative version of the UNF Primary Athletics marks should not be used on complex backgrounds.

The full color version of the UNF Primary Athletics mark should not be used on a THE ONE COLOR UNF PRIMARY ATHLETICS MARK dark background color (see below). NOT for use on DARK background colors.

THE BLACK & WHITE UNF PRIMARY ATHLETICS MARK NOT for use on DARK background colors.

THE ALL WHITE UNF PRIMARY ATHLETICS MARK 6 Shown here on a variety of DARK background colors. OTHER UNF OSPREY HEAD MARKS

FULL COLOR VERSIONS Artwork has been created for a number of other marks utilizing the Osprey head. MONOGRAM HEAD MARK HEAD & BANNER MARK However, the primary identifying mark for UNF Athletics is and should always be the HEAD MARK UNF Primary Athletics mark.

The preferred use of any of the UNF Osprey Head marks is the full color version (or the alternative full color version for use on dark backgrounds) shown on the left.

COLOR VARIATIONS The other UNF Osprey Head marks may be used as a one color version, a black & white, or an all white version only when use of ALTERNATIVE ONE COLOR BLACK & WHITE ALL WHITE the preferred full color version (or the alternative full color version for use on dark backgrounds) is not possible. Examples of these are shown in the bottom row on the left.

For information on using these marks on FOR USE ON various background colors see page 8 and DARK BACKGROUNDS ONLY 9.

All artwork and variations are available in Macintosh and PC digital file formats. 7 OTHER UNF OSPREY HEAD MARKS ON LIGHT BACKGROUNDS

ON WHITE ON LIGHT ON OSPREY GRAY ON COMPLEX Frequently it may be desirable to place one of the UNF Osprey Head marks on a light field of color. As shown in the examples on the left, most of the artwork has been created with a built-in outline shape allowing it to work clearly on any LIGHT background. For this reason, it is EXAMPLES OF THE OTHER UNF OSPREY HEAD MARKS IN FULL COLOR usually not necessary to alter the marks Shown here on a variety of LIGHT background colors. before placing them on any LIGHT color, photograph or complex background.

EXCEPTIONS The all white versions of the UNF Osprey Head marks should not be used on white EXAMPLES OF THE OTHER UNF OSPREY HEAD MARKS IN ONE COLOR or light backgrounds since neither Shown here on a variety of LIGHT background colors. background color offers sufficient contrast.

For information on using the marks on various DARK background colors see page 9.

When using the full color version of any of EXAMPLES OF THE OTHER UNF OSPREY HEAD MARKS IN BLACK & WHITE the UNF Osprey Head marks on an Osprey Shown here on a variety of LIGHT background colors. Gray background, it is permitted to change the outline color to white. (See the example below.)

EXAMPLES OF THE OTHER UNF OSPREY HEAD MARKS IN ALL WHITE 8 Shown here on a variety of LIGHT background colors. OTHER UNF OSPREY HEAD MARKS ON DARK BACKGROUNDS

ON BLACK ON OSPREY BLUE ON DARK GRAY ON COMPLEX Frequently it may be desirable to place the UNF Osprey Head marks on a dark field of color. Asshown in the examples on the left, it is preferable to use either the alternative full color logos or the all white logos on dark backgrounds.

EXAMPLES OF THE OTHER UNF DSPREY HEAD MARKS IN THE ALTERNATIVE FULL COLOR EXCEPTIONS Shown here on a variety of DARK background colors. The full color alternative version of the UNF Osprey Head marks should not be complex backgrounds.

The full color version of the UNF Osprey Head marks should not be used on a dark EXAMPLES OF THE OTHER UNF DSPREY HEAD MARKS IN ONE COLOR background color (see below). NOT for use on DARK background colors.

EXAMPLES OF THE OTHER UNF DSPREY HEAD MARKS IN BLACK & WHITE NOT for use on DARK background colors.

EXAMPLES OF THE OTHER UNF DSPREY HEAD MARKS IN ALL WHITE 9 Shown here on a variety of DARK background colors. UNF ATHLETICS WORDMARKS

FULL COLOR VERSIONS Artwork has been created for a number of official word marks for the UNF Athletics NORTH FLORIDA OSPREYS NORTH FLORIDA program. However, the primary identifying mark for UNF Athletics is and should always be the UNF Primary Athletics mark.

The preferred use of any of the UNF Athletics wordmarks is the full color version shown on the left.

COLOR VARIATIONS OSPREYS OSPREYS ATHLETICS The UNF Athletics wordmarks may be used as a one color version, a black & white, or an all white version only when use of the preferred full color version is not possible. Examples of these are shown in the bottom row on the left.

For information on using these marks on ONE COLOR BLACK & WHITE ALL WHITE various background colors see page 11. All artwork and variations are available in Macintosh and PC digital file formats.

10 UNF ATHLETICS WORDMARKS ON BACKGROUND COLORS

ON LIGHT ON MID-TONE ON DARK ON COMPLEX Frequently it may be desirable to place the UNF Athletics Wordmarks on a field of color. As shown in the examples on the left, the artwork has been created with a built-in outline shape allowing it to work clearly on any background. For this reason, it is usually not necessary to alter the EXAMPLES OF UNF ATHLETICS WORDMARKS IN FULL COLOR marks before placing them on any color, Shown here on a variety of background colors. photograph or complex background.

EXCEPTIONS The all white versions of the UNF Athletics Wordmarks should not be used on a white, a light, or a complex backgrounds since EXAMPLES OF UNF ATHLETICS WORDMARKS IN ONE COLOR neither background color offers sufficient Shown here on a variety of background colors. contrast.

When using the full color version of any of the UNF Athletics Wordmarks on an Osprey Gray background, it is permitted to change the outline color to white. (See the example below.) EXAMPLES OF UNF ATHLETICS WORDMARKS IN BLACK & WHITE Shown here on a variety of background colors.

EXAMPLES OF UNF ATHLETICS WORDMARKS IN ALL WHITE 11 Shown here on a variety of background colors. UNF ATHLETICS MONOGRAM MARKS

FULL COLOR VERSIONS Artwork has been created for a number of monogram marks for the UNF Athletics MONOGRAM BANNER MARK DIAGONAL MONOGRAM MARK MONOGRAM MARK program. However, the primary identifying mark for UNF Athletics is and should always be the UNF Primary Athletics mark.

The preferred use of any of the UNF Athletics Monogram marks is the full color version shown on the left.

COLOR VARIATIONS The UNF Athletics wordmarks may be used as a one color version, a black & white, or ONE COLOR BLACK & WHITE ALL WHITE an all white version only when use of the preferred full color version is not possible. Examples of these are shown in the bottom row on the left.

For information on using these marks on various background colors see page 13.

All artwork and variations are available in Macintosh and PC digital file formats.

12 UNF ATHLETICS MONOGRAM MARKS ON BACKGROUND COLORS

ON LIGHT ON MID-TONE ON DARK ON COMPLEX Frequently it may be desirable to place the UNF Athletics Wordmarks on a field of color. As shown in the examples on the left, the artwork has been created with a built-in outline shape allowing it to work clearly on any background. For this reason, it is usually not necessary to alter the EXAMPLES OF UNF ATHLETICS MONOGRAM MARKS IN FULL COLOR marks before placing them on any color, Shown here on a variety of background colors. photograph or complex background.

EXCEPTIONS The all white versions of the UNF Athletics Wordmarks should not be used on a white, a light, or a complex backgrounds since EXAMPLES OF UNF ATHLETICS MONOGRAM MARKS IN ONE COLOR neither background color offers sufficient Shown here on a variety of background colors. contrast.

When using the full color version of any of the UNF Athletics Wordmarks on an Osprey Gray background, it is permitted to change the outline color to white. (See the example below.) EXAMPLES OF UNF ATHLETICS MONOGRAM MARKS IN BLACK & WHITE Shown here on a variety of background colors.

EXAMPLES OF UNF ATHLETICS MONOGRAM MARKS IN ALL WHITE 13 Shown here on a variety of background colors. UNF SECONDARY TALON MARKS

FULL COLOR VERSIONS Artwork has been created for a special secondary talon mark. This secondary SECONDARY TALON BANNER MARK SECONDARY TALON MARK mark was created to provide each team a unique identity for use on team apparel and non-saleable items. It is not meant for use in the marketplace and cannot be used on items sold or given away to the public. This mark is to be used as a supportive spirit logo only. Again, the primary identifying mark for UNF Athletics is and should always be the UNF Primary Athletics mark.

The preferred use of any of the UNF Secondary Talon marks are the full color versions shown on the left.

COLOR VARIATIONS ONE COLOR BLACK & WHITE ALL WHITE The UNF Secondary Talon marks may be used as a one color version, a black & white, or an all white version only when use of the preferred full color version is not possible. Examples of these are shown in the bottom row on the left.

For information on using these marks on various background colors see page 15.

All artwork and variations are available in Macintosh and PC digital file formats. 14 UNF SECONDARY TALON MARKS ON BACKGROUND COLORS

ON LIGHT ON MID-TONE ON DARK ON COMPLEX Frequently it may be desirable to place the UNF Secondary Talon marks on a field of color. As shown in the examples on the left, some of the artwork has been created with a built-in outline shape allowing it to work clearly on any background. For this reason, it is usually not necessary to alter the marks EXAMPLES OF UNF SECONDARY TALON MARKS IN FULL COLOR before placing them on any color, Shown here on a variety of background colors. photograph or complex background.

EXCEPTIONS The one color and black and white versions of the UNF Secondary Talon marks should not be used on dark backgrounds, and the EXAMPLES OF UNF SECONDARY TALON MARKS IN ONE COLOR all white versions of the UNF Secondary Shown here on a variety of background colors. Talon marks should not be used on a white, a light, or a complex background since neither background color offers sufficient contrast.

When using the full color version of the UNF Secondary Talon Banner mark on an Osprey EXAMPLES OF UNF SECONDARY TALON MARKS IN BLACK & WHITE Gray backgound, the color of the outline Shown here on a variety of background colors. shape and the banners must be changed to white. (See the example below.)

EXAMPLES OF UNF SECONDARY TALON MARKS IN ALL WHITE 15 Shown here on a variety of background colors. UNF TALON SPORT SPECIFIC MARKS

FULL COLOR VERSIONS Artwork has been created for a series of sport specific talon marks. These marks are to be used as supportive spirit logos. Again, the primary identifying mark for UNF Athletics is and should always be the UNF Primary Athletics mark.

The preferred use of any of the UNF Talon Sport Specific marks are the full color versions shown on the left.

COLOR VARIATIONS Artwork is also available in one color, black & white, and all white versions for the UNF Talon Sport Specific marks. An example of the available color variations is shown in the bottom row on the left.

The UNF Sport Specific Talon marks must represent varsity sports and athletic activities at UNF. In certain circumstances, exceptions may be made but only with prior approval.

ONE COLOR BLACK & WHITE ALL WHITE For information on using these marks on various background colors see page 17.

All artwork and variations are available in Macintosh and PC digital file formats. 16 UNF TALON SPORT SPECIFIC MARKS ON BACKGROUND

ON LIGHT ON MID-TONE ON DARK ON COMPLEX Frequently it may be desirable to place the UNF Talon Sport Specific marks on a field of color. As shown in the examples on the left, some of the artwork has been created with a built-in outline shape allowing it to work clearly on any background. For this reason, it is usually not necessary to alter EXAMPLES OF UNF TALON SPORT SPECIFIC MARKS IN FULL COLOR the marks before placing them on any Shown here on a variety of background colors. color, photograph or complex background.

EXCEPTIONS The one color and black and white versions of the UNF Talon Sport Specific marks should not be used on dark EXAMPLES OF UNF TALON SPORT SPECIFIC MARKS IN ONE COLOR backgrounds, and the all white versions of Shown here on a variety of background colors. the UNF Talon Sport Specific shouldnot be used on a white, a light, or a complex background since neither background color offers sufficient contrast.

When using the full color version of the UNF Talon Sport Specific mark on an EXAMPLES OF UNF TALON SPORT SPECIFIC MARKS IN BLACK & WHITE Osprey Gray backgound, the color of the Shown here on a variety of background colors. outline shape and the banners must be changed to white. (See the example below.)

EXAMPLES OF UNF TALON SPORT SPECIFIC MARKS IN ALL WHITE 17 Shown here on a variety of background colors. UNF ATHLETICS MARKS SAFE ZONES

EQUALS ONE FOURTH THE OVERALL HEIGHT OF THE MARK SAFE ZONES Each of the UNF Athletics marks has an established safe zone. This safe zone is intended to maintain the mark’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.

The safe zone for each of the UNF Athletics marks is equal to one fourth the overall height of the mark. This spacing is uniform on all sides of the mark. See the examples shown on the left for each mark’s specific safe zone.

18 UNF ATHLETICS MARKS MINIMUM SIZE

1” 3/4” 1/2” 3/8” MINIMUM SIZE Each of the UNF Athletics marks has a minimum allowable size. In order to ensure clear reproduction and legibility, the marks must not be used any smaller than the sizes shown on the left. It is preferred that when possible the marks be used larger than their minimum size.

19 COMPATIBLE TYPOGRAPHY

OSPREY BOLD Osprey Bold is the custom font created exclusively for UNF Athletics and is featured in many of the marks. Osprey Bold is only acegijstu available from the UNF Department of Athletics and may be used only with prior approval. The Bank Gothic font family is used in the BANK GOTHIC banners of many of the UNF Athletics ABCDEFGHIJKLMNOPQRSTUVWXYZ logos. It is a clean, bold and contemporary abcdefghijklmnopqrstuvwxyz font that is readily available. 1234567890-=!@#$%^& It is strongly encouraged by UNF Athletics that vendors use these fonts, or find *()_+{}[]:”;’<>?,./ something very similar, for retail applications.

20 UNF ATHLETICS CUSTOM TEXT BANNERS

SHOWN HERE IN FULL COLOR CUSTOM BANNER TEXT The artwork provided for the UNF Athletics marks shown on the left are capable of presenting different text in the banners. If you need a customized mark contact UNF Athletics. All wording must be G O L F approved by UNF Athletics prior to use. F O O T B A L L AVAILABLE BANNER VOLLEYB SAND ALL TEXT

Artwork is available in full color (shown on the left), one color, black & white, and all white versions for Athletics, Baseball, Basketball, Cross Country, Golf, Soccer, Softball, Swimming & Diving, Sand Volleyball, Tennis, Track & Field, and Volleyball. SKETBAL BA L MMING & DIVI SWI NG Banner text must represent varsity sports and athletic activities at UNF. In certain circumstances, exceptions to these guidelines may be made—club sports or intramural sports may have custom banner text marks—but only with prior approval.

21 LOGO VIOLATIONS

So that UNF Athletics can maintain the design integrity of its athletics brand, it is mandatory that all marks be applied as indicated in this manual without modification. The marks are B O O S T E R S not to be altered in any way. Shown on this page are unacceptable uses of the UNF Never use the marks in Never change the typeface in Never use unapproved Never re-size any element Athletics marks. other colors any part of the mark wording in any mark in any mark

Never use the full color Osprey Head logos on a dark Never reproportion any mark Never add any element Never distort any mark Never reposition or realign background (instead use the to any mark any element in any mark alternative full color Osprey Head logos).

Never re-space any elements Never change the outline Never allow any color, Never use any mark on a in any mark shape to an unapproved pattern or photograph to background that provides Never use the alternative full color show through any mark insufficient contrast color Osprey Head logos on a white background.

22 RETAIL APPLICATIONS

FULL COLOR ART FULL COLOR APPLICATIONS In a retail design, if the fabric color matches one of UNF’s official colors exactly (Osprey Blue, Osprey Gray, or white), the fabric can show through in place of printing that color. If the fabric color does not match any official Top Row: Each of color then all 3 official colors must be used to these shirts would require print the mark. two color printing to reproduce. ONE COLOR APPLICATIONS When using one color marks on apparel, the Bottom Row: Each of these art may print in all Osprey Blue, all black or all shirts would require three color printing to reproduce.. white as long as there is sufficient contrast with the fabric color. If the fabric color does not match one of the official colors then the art should be used in all white on a DARK ONE COLOR ART background or in all black on a LIGHT background unless prior permission is obtained.

Each of these shirts would require one color printing to 23 reproduce. CONTACT INFORMATION

UNIVERSITY OF NORTH FLORIDA Nick Morrow Associate Athletic Director Finance & Administration

phone: (904) 620-1537 fax: (904) 620-2836 www.unfospreys.com

All art shown in this manual is the property of UNF Athletics and artwork may not be used in any way without prior written permission. © 2014 All rights reserved.

Manual written and designed by Rickabaugh Graphics.