UNF Athl Manual-P1.Ai

ATHLETIC BRAND STANDARDS GUIDE THE IMPORTANCE OF GRAPHIC STANDARDS he University of North Florida’s Athletic logos were carefully crafted to create a T sharp new image while incorporating the history and tradition that has made us TABLE OF CONTENTS all Ospreys. The logos will carry with them the history of our programs on and off the field while also identifying itself with students, faculty and staff and their The Importance Of Graphic Standards....1 cherished experiences at the University. They represent a growing athletic Official Colors...................................2 community and the championship atmosphere in which it thrives. Athletics Logos.................................3 With this in mind, it was extremely important to the University of North Florida to Primary Athletics Mark........................4 create a strong logo and visual identity. To accomplish this goal, the logos must be Use On Color Backgrounds..............5-6 used in a consistent and uniform way. They must appear to be a part of the Other Osprey Head Marks.....................7 University of North Florida and the Ospreys regardless of the application. The Use On Color Backgrounds..............8-9 coloring, the shading, alignment and proportions of the athletic logos must be Athletics Wordmarks.........................10 consistent and conform to the rules within this graphic standards guide. Use On Color Backgrounds...............11 Athletics Monogram Marks.................12 We appreciate your willingness to support, protect and advance the image of the Use On Color Backgrounds...............13 University of North Florida Athletic Department and its identifying marks. Secondary Talon Marks......................14 If you need any additional information regarding the usage Use On Color Backgrounds...............15 of the University of North Florida’s identifying marks in Talon Sport Specific Marks.................16 media, apparel or promotion, please contact the Use On Color Backgrounds...............17 Director of Athletic Marketing at the University of Safe Zones......................................18 North Florida. Minimum Size..................................19 Compatible Typography.....................20 Custom Banner Text..........................21 Logo Use Violations..........................22 Retail Applications...........................23 Contact Information..............Back Cover 1 OFFICIAL COLORS OF NORTH FLORIDA ATHLETICS PRIMARY PALETTE PRIMARY PALETTE Osprey Blue and Osprey Gray are the official colors for the University of North Florida athletics. It is very important to match these colors faithfully when reproducing the athletics marks. It is preferred that all UNF athletics marks be used in the full color version whenever possible. OSPREY BLUE OSPREY GRAY (in lieu of use *Pantone® 289c) (in lieu of use *Pantone® Cool Gray 6c) SUPPORT COLORS Process Equivalent: 100c 76m 10y 65k Process Equivalent: 0c 0m 0y 31k In addition to the primary palette, the UNF RGB Equivalent: 3r 27g 73b RGB Equivalent: 186r 188g 190b Madeira Thread: 910-1169 Classic Rayon Madeira Thread: 910-1087 Classic Rayon athletics marks utilize white as an Hex Code: #00246b Hex Code: #d9d9d9 important support color. SUPPORT COLORS WHITE 2 * Pantone® is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide. UNIVERSITY OF NORTH FLORIDA ATHLETICS MARKS SHOWN HERE IN FULL COLOR The UNF Athletics marks were designed to create a consistent brand for the UNF Athletics department. These marks should not be changed or altered in any way and their use must adhere to the standards in this guide. At the same time, there are many logo variations to choose from so there should be a design compatible to any application. All of the UNF Athletics logos are shown in full color on the left. These logos are intended for use only by the UNF Athletics department. Permission is required for use by any other entity. 3 UNF PRIMARY ATHLETICS MARK FULL COLOR The UNF Primary Athletics mark shown on the left is the primary identifier of UNF Athletics. The preferred use of the UNF Primary Athletics mark is the full color version (or the alternative full color version for use on dark backgrounds) shown on the left. COLOR VARIATIONS The UNF Primary Athletics mark may be used as a one color version, a black & white, or an all white version only when use of the preferred full color version (or the alternative full color version for use on dark backgrounds) is not possible. These options are shown in the bottom row on the left. ALTERNATIVE ONE COLOR BLACK & WHITE ALL WHITE For information on using these marks on various background colors see pages 5 and 6. All artwork and variations are available in Macintosh and PC digital file formats. FOR USE ON DARK BACKGROUNDS ONLY 4 UNF PRIMARY ATHLETICS MARK ON LIGHT BACKGROUNDS ON WHITE ON LIGHT ON OSPREY GRAY ON COMPLEX Frequently it may be desirable to place the UNF Primary Athletics marks on a light field of color. As shown in the examples on the left, the full color, one color and black & white versions of the artwork have been created with a built-in outline shape allowing it to work clearly on any LIGHT THE FULL COLOR UNF PRIMARY ATHLETICS MARK background. For this reason, it is usually Shown here on a variety of LIGHT background colors. not necessary to alter the marks before placing them on any LIGHT color, photograph or complex background. EXCEPTIONS The all white versions of the UNF Primary THE ONE COLOR UNF PRIMARY ATHLETICS MARK Athletics marks should not be used on Shown here on a variety of LIGHT background colors. white, light, or complex backgrounds since neither background color offers sufficient contrast. For information on using the marks on various DARK background colors see page 6. THE BLACK & WHITE UNF PRIMARY ATHLETICS MARK Shown here on a variety of LIGHT background colors. When using the full color version of the UNF Puimary Athletics mark on an Osprey Gray background, it is permitted to change the outline color to white. (See below.) THE ALL WHITE UNF PRIMARY ATHLETICS MARK 5 Shown here on a variety of LIGHT background colors. UNF PRIMARY ATHLETICS MARK ON DARK BACKGROUNDS ON BLACK ON OSPREY BLUE ON DARK GRAY ON COMPLEX Frequently it may be desirable to place the UNF Primary Athletics marks on a dark field of color. As shown in the examples on the left, it is preferable to use either the alternative full color logos or the all white logos on dark backgrounds. THE ALTERNATIVE FULL COLOR UNF PRIMARY ATHLETICS MARK EXCEPTIONS Shown here on a variety of DARK background colors. The full color alternative version of the UNF Primary Athletics marks should not be used on complex backgrounds. The full color version of the UNF Primary Athletics mark should not be used on a THE ONE COLOR UNF PRIMARY ATHLETICS MARK dark background color (see below). NOT for use on DARK background colors. THE BLACK & WHITE UNF PRIMARY ATHLETICS MARK NOT for use on DARK background colors. THE ALL WHITE UNF PRIMARY ATHLETICS MARK 6 Shown here on a variety of DARK background colors. OTHER UNF OSPREY HEAD MARKS FULL COLOR VERSIONS Artwork has been created for a number of other marks utilizing the Osprey head. MONOGRAM HEAD MARK HEAD & BANNER MARK However, the primary identifying mark for UNF Athletics is and should always be the HEAD MARK UNF Primary Athletics mark. The preferred use of any of the UNF Osprey Head marks is the full color version (or the alternative full color version for use on dark backgrounds) shown on the left. COLOR VARIATIONS The other UNF Osprey Head marks may be used as a one color version, a black & white, or an all white version only when use of ALTERNATIVE ONE COLOR BLACK & WHITE ALL WHITE the preferred full color version (or the alternative full color version for use on dark backgrounds) is not possible. Examples of these are shown in the bottom row on the left. For information on using these marks on FOR USE ON various background colors see page 8 and DARK BACKGROUNDS ONLY 9. All artwork and variations are available in Macintosh and PC digital file formats. 7 OTHER UNF OSPREY HEAD MARKS ON LIGHT BACKGROUNDS ON WHITE ON LIGHT ON OSPREY GRAY ON COMPLEX Frequently it may be desirable to place one of the UNF Osprey Head marks on a light field of color. As shown in the examples on the left, most of the artwork has been created with a built-in outline shape allowing it to work clearly on any LIGHT background. For this reason, it is EXAMPLES OF THE OTHER UNF OSPREY HEAD MARKS IN FULL COLOR usually not necessary to alter the marks Shown here on a variety of LIGHT background colors. before placing them on any LIGHT color, photograph or complex background. EXCEPTIONS The all white versions of the UNF Osprey Head marks should not be used on white EXAMPLES OF THE OTHER UNF OSPREY HEAD MARKS IN ONE COLOR or light backgrounds since neither Shown here on a variety of LIGHT background colors. background color offers sufficient contrast. For information on using the marks on various DARK background colors see page 9. When using the full color version of any of EXAMPLES OF THE OTHER UNF OSPREY HEAD MARKS IN BLACK & WHITE the UNF Osprey Head marks on an Osprey Shown here on a variety of LIGHT background colors. Gray background, it is permitted to change the outline color to white. (See the example below.) EXAMPLES OF THE OTHER UNF OSPREY HEAD MARKS IN ALL WHITE 8 Shown here on a variety of LIGHT background colors. OTHER UNF OSPREY HEAD MARKS ON DARK BACKGROUNDS ON BLACK ON OSPREY BLUE ON DARK GRAY ON COMPLEX Frequently it may be desirable to place the UNF Osprey Head marks on a dark field of color.

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