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The Life of Steve Jobs: a Psychobiographical Study

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The Life of Steve Jobs: a Psychobiographical Study THE LIFE OF STEVE JOBS: A PSYCHOBIOGRAPHICAL STUDY Ruvé du Plessis Submitted in partial fulfilment of the requirements for the degree of MAGISTER ARTIUM IN PSYCHOLOGY in the Faculty of the Humanities at the University of the Free State Bloemfontein February 2016 Supervisor: Prof. J. P. Fouché ii PHOTOGRAPH OF STEVE JOBS1 1 Retrieved from http://www.adweek.com/agencyspy/rolling-stone-draws-inspiration-from- steve-jobs-to-target-argentinean-youth/87818 iii ACKNOWLEDGEMENTS I would like to express my gratitude and appreciation to the following people who made this study possible: • My supervisor, Prof. Paul Fouché, for his time, guidance, patience, attention to detail and encouragement throughout the study. • Prof. Dave Levey, for the editing of this thesis and Danila Liebenberg, for the plagiarism report. • My fiancé, Wikus Esterhuysen, for his constant love, support and understanding. • My mother, Susan du Plessis, for being my rock and cheerleader. • Prof. Attie de Lange, for his continuous guidance, words of encouragement, and support. • My family and friends, for their interest and encouragement throughout this process. • My heavenly Father, for making it all possible. iv DECLARATION BY THE LANGUAGE EDITOR CERTIFICATE D N R LEVEY (PROF.) FREELANCE LANGUAGE EDITOR AND CONSULTANT Expert English Editors CC 2007/147556/23 [email protected] WWW.expertenglisheditors.co.za P O Box 14686, Hatfield, 0028, South Africa Tel. +27 (0)12 333 5053. Cell +27 (0)83 384 1324. Fax 086 511 6439 [South Africa only] ____________________________________________________________________________________ Full Member of Professional Editors Guild. Member of South African Translators Institute. For bouquets or brickbats regarding quality of service please contact SATI at P O Box 1710, Rivonia, 2128. Tel. +27 (0)11 803-2681, [email protected] TO WHOM IT MAY CONCERN This is to certify that I have edited the folloWing document for English style, language usage, logic and consistency; it is the responsibility of the author to accept or reject the suggested changes manually, and interact With the comments in order to finalise the text. Author: RUVE DU PLESSIS Student Number: 2011137391 Institution: UNIVERSITY OF THE FREE STATE Thesis: The life of Steve Jobs: A Psychobiographical study Sincerely DAVID LEVEY Electronically signed 2016-02-15 Members: D Levey; J Levey. Reg. No: 2007/147556/23 v DECLARATION BY THE STUDENT I declare that the dissertation hereby submitted by me for the degree Magister Artium in Psychology at the University of the Free State is my own2 independent work and has not previously been submitted by me at another university/faculty. I further cede copyright of the dissertation in favour of the University of the Free State ___________________ ___________________ Ruvé du Plessis Date 2 This document was submitted to Turnitin (an internet-based plagiarism detection service) on 18/02/2016 to ensure the originality of the document. Paper ID: 633544530. The originality report was acceptable to the Department of Psychology and the supervisor of the study. Please note that the use of the APA style could influence the report due to similarity in the presentation of the references. vi TABLE OF CONTENTS PHOTOGRAPH OF STEVE JOBS ........................................................................................... ii ACKNOWLEDGEMENTS ..................................................................................................... iii DECLARATION BY THE LANGUAGE EDITOR ................................................................ iv DECLARATION BY THE STUDENT ..................................................................................... v TABLE OF CONTENTS .......................................................................................................... vi LIST OF FIGURES ................................................................................................................ xvi LIST OF TABLES ................................................................................................................. xvii ABSTRACT ......................................................................................................................... xviii CHAPTER 1 INTRODUCTION AND PROBLEM STATEMENT 1.1. Chapter Preview ................................................................................................................. 1 1.2. General Orientation to the Research Study ........................................................................ 1 1.3. Problem Statement ............................................................................................................. 2 1.4. Aim of the Study ................................................................................................................ 5 1.5. The Researcher’s Personal Passage ................................................................................... 5 1.6. Overview of the Study ....................................................................................................... 7 1.7. Conclusion ......................................................................................................................... 7 CHAPTER 2 A HISTORICAL OVERVIEW OF THE LIFE OF STEVE JOBS 2.1. Chapter Preview ................................................................................................................. 9 2.2. Childhood and School Years: The Prankster (1955-1972) ............................................... 9 2.2.1. Birth and Adoption ..................................................................................................... 9 2.2.2. School Years ............................................................................................................. 12 vii 2.3. Enlightenment Period: The Hippie (1972-1977) ............................................................ 16 2.3.1. First Intimante Relationship ...................................................................................... 16 2.3.2. Reed College ............................................................................................................. 16 2.3.3. Atari and India .......................................................................................................... 19 2.3.4. The Birth of Apple .................................................................................................... 21 2.4. Fame and Fortune: The Entrepreneur (1977-1988) ........................................................ 25 2.4.1. Apple’s First Launch and First President .................................................................. 25 2.4.2. The Birth and Abandonment of Lisa Brennan .......................................................... 26 2.4.3. The Lisa Project ........................................................................................................ 28 2.4.4. Jobs and Money ........................................................................................................ 29 2.4.5. Xerox ......................................................................................................................... 29 2.4.6. The Macintosh .......................................................................................................... 30 2.4.7. Turning 30 ................................................................................................................. 35 2.4.8. Leaving Apple ........................................................................................................... 36 2.4.9. NeXT ......................................................................................................................... 37 2.4.10. Pixar ........................................................................................................................ 39 2.4.11. Personal Life ........................................................................................................... 40 2.5. New Beginnings: The Family Man and Saviour (1988-2000) ........................................ 43 2.5.1. Marriage .................................................................................................................... 43 2.5.2. Children ..................................................................................................................... 44 2.5.3. Pixar and Disney ....................................................................................................... 45 2.5.4. NeXT and Apple ....................................................................................................... 47 2.5.5. Rejoining Apple ........................................................................................................ 48 2.6. Changing the Face of Technology: The CEO (2000-2005) ............................................ 53 2.6.1. The CEO ................................................................................................................... 53 viii 2.6.2. Apple Stores .............................................................................................................. 54 2.6.3. iTunes ........................................................................................................................ 55 2.6.4. The iPod .................................................................................................................... 56 2.6.5. The iTunes Store ....................................................................................................... 56 2.6.6. The Diagnosis ..........................................................................................................
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