GOING FOR THE GOLD 2020 AWARD WINNERS IN BRAND ACTIVATION MARKETING THE 38TH ANNUAL DO YOU HAVE WHAT IT TAKES? The ANA team is proud to announce that the 38th annual REGGIE Awards are now open for entries This year was a tough one, a lot of great projects were put on hold or revamped into something completely different. Now is the time to celebrate all those strategic shifts and creative pivots. We are looking forward to honoring the most innovative, integrated, and groundbreaking brand activation campaigns executed in the 2020 Calendar Year. To learn more about the categories and enter the 2021 REGGIE Awards please visit WWW.REGGIEAWARDS.ORG If you have any questions regarding the REGGIE Awards please contact Tori Carr:
[email protected] or Jenna Magill:
[email protected] 2020 Gold REGGIE Award Winners (by category) SUPER REGGIE ....................................................................... 4 Multicultural/Lifestyle Segment Campaigns ................. 24 Age-Specific Campaigns .......................................................6 National Consumer Brand Activation Campaigns ....... 26 ANA Center for Brand Purpose Campaigns .....................8 New Product Launch Campaigns ..................................... 28 Business-To-Business Campaigns .....................................10 Partnership Marketing Campaigns .................................. 26 Challenger Brand Marketing Campaigns ........................ 13 Promotion Marketing Campaigns ....................................30 Content Marketing Campaigns ..........................................10