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Chris McCloskey, Senior Vice President-Communications RELEASE Jennifer Boehm, Director-Corporate Communications Thomas Goodhines, Director-Media Services

FOR IMMEDIATE RELEASE AFL-103 – November 15, 2004 AFL & NBC’S PRIMETIME HIT LAS VEGAS TEAM UP FOR MINI-MOVIE “RUMBLE IN THE MONTECITO” STARRING JON BON JOVI, & MEMBERS OF LAS VEGAS CAST

Fans Can See New Mini-Movie in Regal Entertainment Theatres December 3 and an extended director’s cut on “Las Vegas: Season 1” DVD on January 4

NEW YORK – co-owner JON BON JOVI and co-owner JOHN ELWAY have teamed together with the cast of NBC’s primetime hit Las Vegas for a second AFL mini-movie, “Rumble in the Montecito,” as part of the AFL’s marketing and promotion plan for ArenaBowl XIX, which will be held in Las Vegas on June 12, 2005.

Fans can catch the mini-movie, produced by The NBC Agency, on over 5,200 Regal Cinemas, United Artists and Edwards Theatres screens in 430 theatres nationwide from December 3-30. It will also be featured on Regal’s Lobby Entertainment Network, a digital distribution system comprised of over 1,300 42-inch plasma screens located in Regal lobbies nationwide. In addition, fans can own their own copy beginning January 4 when a director’s cut of “Rumble in the Montecito” is released as a bonus feature on the Las Vegas: Season 1 DVD, containing all 23 episodes including new uncut and uncensored footage.

“There is no better way to promote ArenaBowl XIX Las Vegas than to continue our ‘Rumble’ campaign in conjunction with the NBC primetime hit Las Vegas,” said Commissioner DAVID BAKER. “The Montecito provides the perfect backdrop for another entertaining indoor game between the Crush and the Soul.”

Bon Jovi and Elway’s respective teams face off in an unforgettable game on the multi-million dollar set of Las Vegas’ fictional Montecito Casino and Hotel in a sequel to last year's award- winning "Rumble in the House.” Las Vegas regulars JOSH DUHAMEL (Danny), NIKKI COX (Mary) and JAMES LESURE (Mike) are part of the action that climaxes in a hilarious unexpected twist. The mini-movie also co-stars four AFL players -- Philadelphia Soul QB and FB/LB CHRIS RYAN and Colorado Crush QB JOHN DUTTON and OS .

"I think we successfully built on the energy and excitement created with the first 'Rumble in the House,'" said Bon Jovi. "I am excited to have our new star quarterback Tony Graziani and Philadelphia fan favorite Chris 'Soul Train' Ryan in the mini-movie this year."

"It's always fun shooting with Jon Bon Jovi,” said Elway. “I'm really pleased with the way it turned out. I think it's even better than last year's and I hope people enjoy it."

The mini-movie will also run in January in United Airlines’ “NBC-In-Flight” programming and will be featured in a broadband promotion, including an exclusive “making of” segment, in partnership with Comcast.net. www.AFLMedia.com The AFL returns to NBC in January 2005! AFL – Page 2

"Synergy projects are often 'forced' on departments to prove mergers are successful," said JOHN MILLER, chief marketing officer of NBCU Television Group. "At NBCU, we are focusing on internal partnerships that benefit everyone involved. The 'Las Vegas' project is an example of synergy at its best."

“This was the ideal opportunity to produce the sequel to the very successful ‘Rumble in House’ campaign," said VINCE MANZE, president of The NBC Agency, "and to stage the rematch on the set of our show with the cast really took the story to the next level creatively."

Beginning in February, the piece will run on in-retail networks, as well as throughout the season in all locations of Champs Sports, the Official Athletic Retailer of the , and Aaron’s Sales and Lease Ownership, the Official Furniture Sale and Leasing Store of the AFL. Additionally, the trailer will be cut down into 20- and 30-second spots to be used by AFL teams in their local markets beginning in mid-December.

About Regal CineMedia Regal CineMedia is a wholly owned subsidiary of Regal Entertainment Group (NYSE: RGC) focusing on the expansion and development of advertising and new uses for Regal's theatre assets, while at the same time enhancing the movie-going experience.

About The NBC Agency The NBC Agency, founded in November 1999, is a multi award-winning advertising team that made "Must See TV" a household slogan and reinforced the term "appointment television" for NBC programming. It is a unique, full-service advertising agency servicing the advertising and promotional needs of all NBC-Universal owned entities, which include entertainment, news, sports and corporate divisions of NBC as well as the cable, Internet and syndicated properties and brands that the company owns or holds an equity interest in, such as CNBC, MSNBC and MSNBC.com, Bravo, USA, SCI FI, Trio, Telemundo and NBC-Universal Television Distribution.

About Universal Studios Home Entertainment Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (http://www.universalstudios.com). Universal Studios is a part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the no. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of new and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

About Arena Football League Often recognized as one of the nation's most affordable and fan-friendly sports leagues, the Arena Football League, the second-longest running football league in U.S. history, will begin its 19th season in January 2005. On the strength of its Mission Statement and Fans' Bill of Rights, the AFL is America's fastest growing sport. A network-TV sport, the AFL will celebrate its third season on NBC with a season-opening doubleheader on January 28, 2005.

www.AFLMedia.com The AFL returns to NBC in January 2005! AFL – Page 3

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Contacts: Chris McCloskey, AFL, 212/252-8118 Lauren Leff, Regal CineMedia, 212/931-8107 Maryann Ridini, The NBC Agency, 818/884-0104 Evan Fong, Universal Studios Home Entertainment, 818/777-5540

www.AFLMedia.com The AFL returns to NBC in January 2005!