Sponsor Globali Accelera La Tua Digital Transformation

SPONSOR GLOBALI ACCELERA LA TUA DIGITAL TRANSFORMATION

IVAN RENESTO MARKETING MANAGER, DELL EMC

#DELLEMCFORUM

@IVANRENESTO La tecnologia sta trasformando il modo in cui viviamo e lavoriamo a un ritmo sempre maggiore

Durata media Dipendenti che dell'attenzione lavorano da umana remoto

Dati prodotti negli ultimi Attacchi sferrati due anni ogni giorno Un'epoca di numerose opportunità

Trasformazione di ...e prodotti... …tra operatori interi settori... nuovi e tradizionali. Sulla business agenda c'è la tecnologia

IT = Vantaggio Competitivo

Tecnologia senza barriere

Il DNA del software è cruciale Ogni azienda diventerà un'azienda di software Lo sviluppo e l'implementazione del software sono cambiati in modo sostanziale

Monolitiche Microservizi

Mentalità Mentalità Rischi da installazioni Rischi da servizi Abbiamo il DNA del software moderno (agile) Abbiamo la piattaforma software moderna (cloud) Trasformare nell'ordine di grandezza di un miliardo di cose

EDGE CORE CLOUD I tuoi dati sono unici come la tua organizzazione Dell EMC offre la possibilità di scelta

Cloud Service Provider

On-premise Off-premise Il salto verso l'analisi dei dati

App di analisi Singolarmente siamo specializzati, insieme trasformiamo

14 di Y

GLOBAL SPONSORS Digital Transformation: è tempo di agire

FEDERICA SPIGA PRINCIPAL CONSULTANT, DELL EMC

#DELLEMCFORUM

GLOBAL SPONSORS Agenda

• Digital disruption • What is digital transformation • Key components and processes • Putting it together • Dell EMC consulting approach • Success stories

18 © Copyright 2017 Dell Inc. “Digital is the main reason just over half of Digital disruption the companies on the Fortune 500 have disappeared since the year 2000” Pierre Nanterme CEO of Accenture By 2018, 33% of all industry leaders will be disrupted by digitally 1 enabled competitors Source: IDC of the G2000 by 2020 will see the majority of their business depend on digitally-enhanced products, services and experiences 45% Source: IDC believe there is a possibility their business will become obsolete within the next 3 – 5 years see digital start-ups as a

Source: Dell Technologies threat to their business, now or in the future

19 Source: Dell Technologies What is digital transformation?

Digital Transformation is the application of digital capabilities to products, services, and processes in order to increase customer value, optimize operational efficiency, and develop new monetization opportunities.

New Applications & Smart Devices Transform The Business

Agile Development With Data Analytics Continuous Delivery Deliver New Insights Accelerates Improvement

21 Enabling a digital transformation initiative Align business/IT stakeholders and determine the best use cases for data

PRITORITIZE USE CASES

Your Cloud-native Apps Digital Determine and Initiative Build new apps or implement tools, modernize existing ones to BUILD APPS IMPLEMENT platform, and end-user operationalize use cases AND OP ANALYTICS environment, and and instill a cloud and MODELS AND surface analytic insights DevOps operating model PLATFORMS

22 Align business goals to use cases for data Prioritize use cases Business initiative: Improve profits Hi Analytics use cases E A A Increase store traffic

B Increase transaction size D C C Increase # of corporate B events

D Increase promotional F G effectiveness

E Improve staff retention

F Improve operational Business Alignment Business efficiency

G Optimize supply chain Lo Hi Implementation Feasibility

23 Transforming data into business value

Intelligent Apps Insights Analytics

0100 1011 0100 Data Aggregation

0100 1011 0100 Data

24 Implement analytics and digital platforms

Security admin Identity and access, micro-segmentation, Security anti-virus, intrusion detection, data loss prevention Monitoring, • Enhancing customer metering, and experience management IT admin • Predicting customer Governance attrition • Fraud protection Data and app services Applications management and operating and Insights • Calculating customer • Marketing optimization Application management Model lifetime value IT Ops, developers LOB stakeholders • Predictive maintenance • Operational efficiency Cloud op Apps, dashboards model processes, DevOps Data Scientists SW developers Processes Data, data science, Cloud Foundry, PaaS Analytics tools, Hadoop cloud-native app-dev

IT admin Storage, networking, Multi-Cloud IaaS compute, servers

25 Build cloud -native apps

Implement a cloud platform to drive resilient, scalable apps

Develop new apps, and/or replatform and modernize existing apps

Create continuous delivery/continuous integration pipelines

26 New operating models for software product development and delivery

Product owner Product owner Developers Developers Cross-functional, collaborative

Designer Tester Designer Tester teams organized around products PRODUCT TEAM PRODUCT TEAM integrating IT with the business

APPLICATION PLATFORM OPERATIONS OPERATIONS Application configuration/monitoring Platform management/monitoring Test automation Platform configuration/deployment IT services to support software CD and release management IaaS infrastructure capacity management development processes, application

PaaS Services platforms, and a cloud operating model Public and Private IaaS Services

27 Dell EMC Services helps you execute a digital transformation initiative

• Big Data/IoT analytics use case identification • Data science PRITORITIZE USE CASES

• Analytics use case and • Technology advisories technical implementation Your • Proof of value/technology • DevOps design and Digital Initiative • Data modernization, Database, implementation and BI assessments and • PaaS design and BUILD APPS IMPLEMENT blueprinting AND OP ANALYTICS implementation • SAP, SQL, SAP Hana installs MODELS AND • Application profiling, PLATFORMS • Data migration/ingestion migration, modernization, installs and replatforming • Analytics platform installation

28 Dell EMC Services digital transformation successes

Digital transformation is a game changer for customers from all different industries, enabling them to make more intelligent decisions through the actionable insights provided through the analysis of their most important data.

Financial Aviation Healthcare Education Telecom Retail Federal Entertainment Services

29 Large Telecommunications Provider Big data analytics factory Challenges • Put Big Data to work for business advantage • Multiple data warehouse platforms; silos of data; duplicate data in different businesses • Unsure where to start Solution • Big Data Proof of Value • Using Call Detail Record (CDR) data (~6 billion CDR / day) • Pivotal Data Compute Appliance (DCA) with Hadoop & HAWQ (SQL abstraction layer) • 15 reports in 3 months; Prompt compliance with new regulation • Data Lake • Evolution of existing data warehouse platforms into single data lake, built with EMC Isilon • Big Data Analytics Factory • Dedicated to developing analytics, reports & applications to satisfy business use case requests • Customer submitting six new use cases per week Results • 40+ Big Data-enabled reports & applications in use by business to-date • Daily reimbursement report avoids penalties of ~$350,000 per month • Sales application to monitor & analyze daily sales performance by region • CAPEX optimization, e.g., decision support for best locations to install 4G antennas • Social networking statistical modeling to inform marketing, prevent churn, promote up, & cross-sell • Eliminated data silos & duplicate data • Data Lake scales incrementally & easily for new use cases, data sources & growth • Factory service accelerates delivery of business tools for turning Big Data into business insight 30 Multinational Banking & Financial Services Firm Elastic Data & Analytic Platform

Challenges • Competitive, rapidly changing market; threatened by digital disrupters • Business limited by data silos &, traditional reporting tools—unable get complete view of customers, access external data, or apply modern analytics Solution Elastic data & analytic platform • Big Data Technology Advisory - 5-week engagement to assess current state, develop future-state reference architecture, business case & roadmap • Elastic architecture – Combined existing & big data technologies with read-only Master Data Lake & temporary Data Pools, enabling sandbox environments to be created on- demand via automated scripts, data catalog & self-service request portal • Elastic platform -Implemented end-to-end solution & integrated into bank environment. Results • Self-service access for business users to internal & external data & powerful, easy-to-use analytic tools • First 300 business users on the platform within 9 months---all 3,000 users within 1 year • Cost-avoidance savings of $4.1 million on incremental compute & storage infrastructure investment over the next 3 years (plus significant OPEX savings in reduced staffing, facility footprint)

31 Digital transformation successes

Detecting Helping Supply Chain Predicting and Energy Theft Children Learn Optimization avoiding ATM BC Hydro Better Global IT Provider Thefts Large K-12 School district Large South American Bank

Accelerating Cell Tower Enabling value added Fraud Detection Analysis Customer Services Large Chinese Bank Mobile carrier Global Engineering Firm

Accelerating Enhancing Reducing Improving Transaction Workflow and Fraud and Customer Time Resource Waste Share of Wallet Large Financial Institution Global Large Casino Management Pharmaceutical Provider Major US City Sanitation Department

32 Dell EMC Services

DELL EMC BETTER TOGETHER 94% 93% AWARD-WINNING CUSTOMER CUSTOMER WORLD-CLASS SATISFACTION SATISFACTION CUSTOMER EXPERIENCE

DELL EMC SERVICES & PARTNER COUNTRIES 60,000+ PROFESSIONALS 165+

GLOBAL SPONSORS IOT ANALYTICS: DALL’EDGE, AL CORE, AL CLOUD

FLAVIO DEVIDE’ BUSINESS DEVELOPER IOT, DELL EMC [email protected] #DELLEMCFORUM How the Internet of Things is changing the way we work?

37 The Internet of Things is not a thing. It’s a concept.

Sensors Data Connections + Computation/Storage

Analytics

38 Industrial pump OEM

Transformed from guessing to knowing

Transformed from automated to smart

40 Local agriculture proprietors

Transformed from good to great

Transformed from effective to efficient

42 Food transporters and retailers

Transformed from nervous to chill

EDGE CORE CLOUD

44 Edge to core to cloud IoT explained

Player takes data in: Coach analyzes information thinks and reacts in real time for long-term improvement

45 The Industry’s Broadest IoT Infrastructure Portfolio

EDGE CORE CLOUD On-Premise Cloud & App Embedded Gateways Appliances Data Center & Cloud Integration Embedded Box PCs to Edge Gateways to Edge-optimized Best-in-class data Integrated PaaS connect unconnected aggregate data from converged center and cloud solutions to remove data machines & Software to sensors and equipment, infrastructure, as well as computing infrastructure silos and enable cloud- manage intelligent complete local analytics standalone computing, and IaaS for advanced native app development devices for real-time decision networking, and storage data management, and deployment making, and securing appliances for on-site storage, and petabyte+ both connected devices real time big data scalability and northbound data processing, analysis, and store & forward

Manageability: Asset Management, Provisioning, and Orchestration Security: Identity, Privacy, Governance, Risk Control, and Compliance

IoT Solutions Partner Program: Analytics and Integration

Global Support, Deployment, & Financing

46 Organization Sales & complexity Marketing of IoT

Information Operational Technology IoT Technology

Finance

Think big Start small Scale fast

Simplify Make your data Architect for Start things the complex useful your analytics securely

SAP certified infrastructure – from edge to core

50 SAP Leonardo works best leveraging Dell Technologies

EDGE SAP certified from Edge to Core CORE

Dell Edge Gateway On-premise: managed services Off-premise: enterprise cloud and managed services SAP Leonardo Edge Dynamic Edge Processing On-Premise: IaaS Enterprise Hybrid Cloud Micro Services with VMware for SAP with DELL EMC Services SAP SQL Anywhere Cloud SAP-certified Pre-configured Pre-installed IoT Edge Console Ready bundles JAVA Engine Ready nodes Ready systems 1st SAP certified Edge Gateway Infrastructure

Things

SAP Vora / Hadoop Non SAP 51 Pre-configured + Pre-installed Q & A

GLOBAL SPONSORS Soluzioni digitali per il progresso delle persone e del pianeta

Fabio Funari Corporate Sustainability Lead Italia

GLOBAL SPONSORS Il mondo nel 2030

Le Sfide Globali • 8 miliardi di persone • Scarsità di risorse • Cambiamenti climatici

La Digital Transformation • Fino a 1000 volte più potenza di calcolo • Tutto e tutti saranno connessi

Siamo impegnati a mettere in campo tecnologia e competenze per ottenere i migliori risultati per le persone e il pianeta Supply Chain Ambiente Persone Collettività Trasparenza, Dal progetto innovativo Attrarre i migliori talenti, Fondi, tecnologia e responsabilità e al riciclo dei materiali, creare un ambiente di competenza per aiutare miglioramento continuo prestiamo massima lavoro diversificato e le comunità a crescere e attraverso una supply attenzione all’ambiente. inclusivo, vincere svilupparsi. chain responsabile. insieme.

Learn more at legacyofgood.dell.com Sostenibilità in ogni fase dei nostri prodotti. Considerare persone e ambiente in ogni fase della catena del valore.

Design modulare per garantire facile riparazione e riciclabilità.

Efficienza energetica – più del 54% dal 2012 90% di prodotti con Energy Star

618 © Copyright 2017 Dell Inc. L’utilizzo di materiali riciclati e riciclabili nei prodotti Utilizzati 50 milioni di libbre dal 2012 – verso 100 mil di libbre nel 2020 35% di plastica in un computer Dell è di materiale riciclato 90% di materiali in un computer Dell può essere riclato

62 Pensare fuori dagli schemi Il 94% in peso è fatto di materiali rinnovanili e/o riciclabili come bamboo, paglia, funghi e plastica proveniente dall’oceano Il nostro obiettivo è di produrre imballaggi senza sprechi al 100% dal 2020.

6310 © Copyright 2017 Dell Inc. Contrastare la plastica oceanica Quest’anno utilizzeremo 8 tonnellate di plastica proveniente dall'oceano per l’imballaggio del prodotto XPS 13 2-in-1, con l’obiettivo di utilizzare10 volte questo valore dal 2025.

64 of Y 11 © Copyright 2017 Dell Inc. Servizi di riutilizzo dei materiali nel mondo Presenti in 83 paesi/territori. Recuperati 1,8 miliardi di libbre di prodotti elettronici dal 2007. Prodotti funzionanti rivenduti o devoluti in beneficenza. Tracciabilità dei materiali.

• La maggior parte dei nostri fornitori sono parte del programma EICC.

• Monitoraggio settimanale delle ore lavorative per 190,000 impiegati.

• Coinvolgimento diretto dei lavoratori rafforzanado la catena del valore (value chain)

Comunità e Impegno Cultura Partnership

I senior leader sono impegnati a Promuovere il nostro brand con Aumentare il senso di far crescere una forza lavoro candidati di diverse età, appartenenza dei dipendenti inclusiva e diverse per poter estrazioni sociali, generi e tramite la creazione di un riflettere le prospettive dei provenienze. Supportare le ambiente di lavoro dove le clienti, per far crescere comunità nelle quali operiamo diversità sono considerate l’innovazione all’interno della come datore di lavoro e come una ricchezza e dove tutti società e attrarre talenti.. fornitore attento al cambiamento I dipendenti possono essere se sostenibile. stessi.

68 69 Siamo orgogliosi dei nostri premi e riconoscimenti

World Economic Forum & Accenture 2014, 2015, 2016, 2017 Dell Circular Economy Pioneer 2015

#26 on DiversityInc’s Top 50 Companies for Diversity Dell Ocean Plastics 2017

legacyofgood.dell.com

@Dell4Good

[email protected]

GLOBAL SPONSORS DATI: FONDAMENTA DELLA DIGITAL TRANSFORMATION

FRANCK SIDI DIRECTOR DATA INNOVATION, PIVOTAL

DAVID KLOC HEAD OF PIVOTAL DATA SUITE SALES, PIVOTAL

#DELLEMCFORUM Agenda

■ What is Digital Transformation?

■ Who is Pivotal?

■ How Can Enterprises improve by

better leveraging All Data? Cover w/ Image

■ Digital Transformation Uses Cases

■ Sky Testimony Data: Foundation of Digital Transformation What is Digital Transformation? Data is the New Fuel

Hope of transformation “If you went to bed last night as an industrial company, you’re going to wake up as a software and analytics company.”

Jeff Immelt CEO, General Electric 88%

of Fortune 100 companies no longer exist (1955 vs. 2014)

Source: American Enterprise Institute (2014) 75%

of application development supporting digital business will be built not bought by 2020

Source: Gartner Key Trends The cost and ubiquity of computing enables cloud native software companies to reshape the world

Mobile devices Near-free Global scale Ubiquity of and connectivity computing costs of operations embedded sensors Data is the New Fuel

Controlling other factors, Analytics payback data-driven orgs are 5% $13 more productive /$1 invested

Source: https://nucleusresearch.com/research/single/analytics- pays-back-13-01-for-every-dollar-spent/ Data is the New Fuel

Is my Company Data Driven ? Data is the New Fuel

A lot of reports do not make you data driven A lot of dashboards do not make you data driven A lot of alerts do not make you data driven General Electric’s industrial IoT platform [GE Predix ~$6B p.a.] is built on top of Pivotal technology, and has transformed GE into a software and analytics company. Data: Foundation of Digital Transformation Who is Pivotal? A Company

Our mission is to transform how the world builds All Software The original promise of Pivotal made real

2013: Pivotal One 2018: One Pivotal

Developers will consume data out of band Developers build Data Native Applications so they can evolve the app that can learn and evolve on their own TRANSFORMING INTO A MODERN SOFTWARE COMPANY Building high-quality software at start-up speed requires modern software methodologies, cloud platform, and data tools

Modern Modern Modern Software Methodology Cloud Native Platform Data Tools

• Platform-as-a-Service • Commodity, Appliance, • World class application (PaaS) software with and Cloud Deployable development services multi-cloud support • The industry’s most • 27 year record of • Focus your developers complete big data successful projects “above the value line.” analytics offering • Proven transformational • Record-breaking sales • World-Class Data methodology growth and adoption Science With Pivotal we have minimized our innovation cycles and can now respond to changing market demands faster than ever before both of which allowed us to develop a profound software culture in our transformational journey into a digital company

Christoph Hartung Head of connected cars at Mercedes Benz Comcast can now convert an idea into a feature in 2-3 days [not months]... and has over 900 developers innovating every day on Pivotal Cloud Foundry. Emnos Data Scientists are also beneficiaries of Greenplum. They take advantage of Greenplum’s native advanced analytical capabilities to continually look for new insights that help emnos customers get a leg up on the competition Peter Breintenberger, Head of Product Development and Operations at Emnos Modern IT Stack for Digital Transformation Building high-quality software at start-up speed requires modern software methodologies, cloud platform, and data tools Data: Foundation of Digital Transformation Digital Transformation Needs a Modern Data Platform Our View on Modern Analytics

Parallel Machine Learning Multi-Cloud Agile Processing and Artificial And Flexible Development Intelligence Deployment

Open Source Innovation Modern Applications Built on Data Flow Architecture

Real Time and In-memory Serving Layer Batch Data Processing

Ingest Continuous Model Upload Improvement New Model

Route Operational Analytics (MPP Engine)

Filter PL/X Enrich

Model Building/Tuning API DrivenData

External Data Analytics Landing Zones

Data Streams Data: Foundation of Digital Transformation Digital Transformation Uses Cases Firm Wide Risk Management Top Investment Banking Business Problem Global platform for storage, query and analytics of firm’s trades, orders, assets, and risk

Challenges High speed incoming transactions Petabytes of data storage Advanced machine learning and data science Operational risk fed back to trading systems real time Firm wide risk view to executive team

Solutions Pivotal Gemfire for high speed transaction data Greenplum for storage, reporting, analytics Live feedback loop Gemfire Designed for Extreme Scalability and Ultra-Low Latency Usage by the Numbers

China Railways Indian Railways • 5,700 train stations • 7,000 stations • 4.6 million tickets per day • 23 million passengers daily • 20 million daily users • 120,000 concurrent users • 3TB operational data in-memory • 10,000 transactions per minute • 40,000 visits per second • >1,200,000,000 Hits per day • >1,500,000,000 Hits per day

World: ~7,349,000,000 ~37% of the world population Data is the Foundation of Digital Transformation Conclusion Pivotal Data Story

Ingest everything Process in real-time Analyze in bulk Spring Cloud Data Flow GemFire makes Greenplum handles big consumes and immediate sense of data data for machine learning transforms data at scale and triggers actions and modeling Transforming How The World Builds All Software Carlo Pontecorvi Corporate and BI Systems Application Operation Manager, Sky Italia Stefano Vellone Corporate BI Manager, Sky Italia 102 103 Nella storia di Sky la Business Intelligence ha supportato da vicino le iniziative business Nuove iniziative, aumento della complessità del business Attivazione della Lancio Sky Italia componente analitica Luglio 2003 su piattaforma best of breed (Pivotal) 2014

Go live Business Intelligence Aprile 2004

Progetto New BI per trasformazione digitale e tecnologica della Business Intelligence Lancio OTT NOWTV 2015-2017 Marzo 2014 104 Now TV: Il prodotto più innovativo di Sky e l’innovazione di Pivotal

NOW TV è la Internet TV di Sky, lanciata ad aprile 2014 con il brand Sky Online, permette la visualizzazione di contenuti audio-video in qualità SD e HD, sia "on-demand" che "live streaming".

105 Il progetto New BI per trasformare la business intelligence Sky

New BI Query & Reporting SAP Business Objects 4.1 VM dedicata User Layer MPP Appliance Scopo del progetto Pivotal Greenplum Database Business Layer 4.2  Modernizzazione della Full Rack EMC V2 piattaforma Business ETL Intelligence Sky Miglioramento e ETL Informatica Powercenter ottimizzazione degli strumenti di 9.6 reporting (porting & redesign) e Data Layer 2 Server in cluster abilitazione di nuovi metodi analitici 1000+ Report e flussi out  Modernizzazione tecnologica della piattaforma (piattaforma Staging Area 2200+ legacy in difficoltà a soddisfare i Strutture interne requisiti utente) Landing Area 600+ ETL Flussi sorgente

Source Systems

106 Il passaggio alla nuova piattaforma ha consentito attraverso un forte miglioramento delle performance nuove possibilità analitiche per l’utente Giugno 2017 Orario medio di disponibilità del Go Live della reportistica reporting direzionale Sky dedicata al Top Management

SLA atteso -3h rispetto alla vecchia Garantendo l’arrivo dei dati nei tempi piattaforma prestabiliti, gli utenti non solo hanno la possibilità di accedere alle informazioni aziendali, ma possono effettuare analisi qualitative sul dato. Miglioramento dei tempi di circa il 40%

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