EMC STRATEGY Journey to Cloud -Big Data
Agathi Galani Indirect District Manager Greece, Malta, Cyprus
5th December 2011
© Copyright 2011 EMC Corporation. All rights reserved. 1 EMC’s Mission To Lead Customers On Their Journey To Hybrid Cloud Computing
© Copyright 2011 EMC Corporation. All rights reserved. 2 The Journey to Your Cloud: Infrastructure Private Cloud is the logical first step
Enterprise IT Private Cloud Public Cloud
ComplexTrusted Simple ControlledExpensive Low Cost InflexibleReliable Flexible SecureSiloed Dynamic
“70% Will Spend More On Private Cloud through 2012” GARTNER DATA CENTER CONFERENCE 2009
Infrastructure
© Copyright 2011 EMC Corporation. All rights reserved. 3 The Journey To The Private Cloud
% Virtualized
Simplicity Scalability Efficiency Continuity Standardization Protection Security Automation
IT Production Business Production IT-as-a-Service Infrastructure Focus Applications Focus Business Focus
© Copyright 2011 EMC Corporation. All rights reserved. 4 IT Production Virtualize non-business-critical IT-owned applications
Challenges Approach
• Islands of infrastructure • Consolidated infrastructure • CAPEX • Virtualized servers • Power • Tiered SANs • Disk-based backup
Efficiency
© Copyright 2011 EMC Corporation. All rights reserved. 5 EMC IT: IT Production Benefits Realized
IT Production EMC IT Department Efficiency Benefits Realized
$12M Power and Space Savings
$74M Data Center Equipment Savings
170% Gain in Storage Admin Productivity
34% Increase in Energy Efficiency
60M Pounds of CO 2 Reduced
Phase 1 IT -owned Apps
© Copyright 2011 EMC Corporation. All rights reserved. 6 “VNXe is the easiest storage device we’ve ever used” THE CITY OF SAFFORD
“Extremely well equipped, and starting at under $10,000 represents excellent value” COMPUTER RESELLER NEWS Simple. Efficient. Affordable.
© Copyright 2011 EMC Corporation. All rights reserved. 7 EMC Data Domain. World’s Fastest Backup. First Long Term Archive.
© Copyright 2011 EMC Corporation. All rights reserved. 8 EMC Avamar. 3x Faster VMware Backup. Data Domain Integration.
© Copyright 2011 EMC Corporation. All rights reserved. 9 Loomis: Next-Generation Backup Avamar + NetWorker + Data Domain
88Month Month ReturnReturn OnOn Investment.Investment.
232%232%Increase Increase InIn BackupBackup Performance.Performance.
6767Remote Remote SitesSites EliminatedEliminated Tape.Tape.
© Copyright 2011 EMC Corporation. All rights reserved. 10 Journey, Phase 2: Business Production
1. Quality of service 2. Virtualize business- owned, mission-critical applications
© Copyright 2011 EMC Corporation. All rights reserved. 11 Business Production Virtualize business-owned, mission-critical applications
Challenges Approach
• Aging enterprise platforms • Dynamic, shared capacity • Continued cost pressures • Tiered, virtual platforms • Time to delivery • x86 architecture • Storage optimization • De-duplicated backup, replication • Integrated management • Security Quality of Service
© Copyright 2011 EMC Corporation. All rights reserved. 12 EMC IT: Business Production Benefits Realized
IT Production Business Production EMC IT Department Efficiency Quality of Service Benefits Realized
$11M OpEx Savings
Data Center $6M Equipment Savings Of OS Images 55% Virtualized % % Virtualized
Of Mission 60% Critical Apps Virtualized
Pounds of CO 2 30M Reduced
Phase 1 Phase 2 IT-owned Apps Mission-critical Apps
© Copyright 2011 EMC Corporation. All rights reserved. 13 EMC VMAX Powerful. Trusted. And Now Smartest.
© Copyright 2011 EMC Corporation. All rights reserved. 14 Fully Automated Storage Tiering for Virtual Pools
© Copyright 2011 EMC Corporation. All rights reserved. 15 Recommended FAST VP Configurations
Heavy skew FAST Policy 1 • 30% more performance ~12% of 95% of I/O 3% 0 97% • 80% less footprint workloads on 5% of data FC • 20% lower costs Flash SATA SAS
Moderate skew FAST Policy 2 • 40% more performance ~45% of 90% of I/O 3% 15% 82% • 60% less footprint workloads on 10% of data FC • 15% lower costs Flash SATA SAS
Low skew FAST Policy 3 • 20% more performance ~37% of 80% of I/O 3% 27% 70% • 50% less footprint workloads on 20% of data FC • Same costs Flash SATA SAS
© Copyright 2011 EMC Corporation. All rights reserved. 16 Smart Consolidation with FAST VP
140 TB 140 TB 1,128 disks 152 disks
3% Flash 40% more All 146 GB 15K 27% FC performance Fibre Channel 70% SATA
87% few drives 40% lower 65% less footprint 76% less power total cost*
14.5 feet 5 feet
* TCO based on acquisition costs with three years’ maintenance
© Copyright 2011 EMC Corporation. All rights reserved. 17 Journey, Phase 3: IT-as-a-Service
1. Agility 2. Create a catalog of services for the business
© Copyright 2011 EMC Corporation. All rights reserved. 18 IT-as-a-Service Run IT as a business
Challenges Approach
• Service optimization • Automated services • Metering and chargeback • Standardized platforms • Security • Object storage • What do you take on first? • Active-active replication • New application architectures • Secure governance, compliance Agility
© Copyright 2011 EMC Corporation. All rights reserved. 19 Our Journey To The Cloud/Big Data = EMC Isilon BIGBIG EMC Atmos TheINVE$TMENTINVE$TMENT Greenplum Database EMC Hadoop
© Copyright 2011 EMC Corporation. All rights reserved. 20 EMC World Times Here! The Era of Big Data is
35ZB 30ZB 44x 25ZB Information Growth 20ZB IT Head 15ZB Count 10 ZB 5 ZB 2018 2020 2014 2016 2010 2012
© Copyright 2011 EMC Corporation. All rights reserved. 21 Requirements For The New IT Portfolio Virtual Desktop Infrastructure: End-User Choice With IT Control
Enterprise Applications Big Data Applications
Big Data Analytics Structured & Unstructured Massive Scalability
Hybrid Technologies
Security And Compliance Policy-Driven Management Transactional Storage Integrated Data Mobility Big Data Storage VMware Integration, Simplicity, Efficiency, Linear Scalability, Operational Simplicity, Scalability, Availability Geographic Distribution, File And Object
Backup And Archiving Speed, Deduplication, VMware Integration
© Copyright 2011 EMC Corporation. All rights reserved. 22 The EMC Portfolio Virtual Desktop Infrastructure: End-User Choice With IT Control View
Enterprise Applications Big Data Applications
Greenplum Big Data Analytics Structured & Unstructured Massive Scalability
Hybrid Technologies
Security And Compliance Policy-Driven ManagementIonix Transactional Storage Integrated Data Mobility Big Data Storage VMware Integration,VNX Simplicity, VMAXEfficiency, Linear Scalability,Isilon Operational Simplicity,Atmos Scalability, Availability VPLEX Geographic Distribution, File And Object
Backup And Archiving DataSpeed, Domain, Deduplication, Avamar, VMware Networker Integration
© Copyright 2011 EMC Corporation. All rights reserved. 23 New York City CITIServ Shared Services
Shared IT Services For 40 Agencies . Forecasts $100M Savings In 5 Years . 20-1 Server Consolidation Ratio. 4x More Calls, 30% Less Budget . Mean time to repair reduced by 300% Cost per Service call reduced from 43$ to 11$
© Copyright 2011 EMC Corporation. All rights reserved. 24 THANK YOU
© Copyright 2011 EMC Corporation. All rights reserved. 25