EMC STRATEGY Journey to Cloud -

Agathi Galani Indirect District Manager Greece, Malta, Cyprus

5th December 2011

© Copyright 2011 EMC Corporation. All rights reserved. 1 EMC’s Mission To Lead Customers On Their Journey To Hybrid Cloud Computing

© Copyright 2011 EMC Corporation. All rights reserved. 2 The Journey to Your Cloud: Infrastructure Private Cloud is the logical first step

Enterprise IT Private Cloud Public Cloud

ComplexTrusted Simple ControlledExpensive Low Cost InflexibleReliable Flexible SecureSiloed Dynamic

“70% Will Spend More On Private Cloud through 2012” GARTNER DATA CENTER CONFERENCE 2009

Infrastructure

© Copyright 2011 EMC Corporation. All rights reserved. 3 The Journey To The Private Cloud

% Virtualized

Simplicity Scalability Efficiency Continuity Standardization Protection Security Automation

IT Production Business Production IT-as-a-Service Infrastructure Focus Applications Focus Business Focus

© Copyright 2011 EMC Corporation. All rights reserved. 4 IT Production Virtualize non-business-critical IT-owned applications

Challenges Approach

• Islands of infrastructure • Consolidated infrastructure • CAPEX • Virtualized servers • Power • Tiered SANs • Disk-based backup

Efficiency

© Copyright 2011 EMC Corporation. All rights reserved. 5 EMC IT: IT Production Benefits Realized

IT Production EMC IT Department Efficiency Benefits Realized

$12M Power and Space Savings

$74M Data Center Equipment Savings

170% Gain in Storage Admin Productivity

34% Increase in Energy Efficiency

60M Pounds of CO 2 Reduced

Phase 1 IT -owned Apps

© Copyright 2011 EMC Corporation. All rights reserved. 6 “VNXe is the easiest storage device we’ve ever used” THE CITY OF SAFFORD

“Extremely well equipped, and starting at under $10,000 represents excellent value” COMPUTER RESELLER NEWS Simple. Efficient. Affordable.

© Copyright 2011 EMC Corporation. All rights reserved. 7 EMC Data Domain. World’s Fastest Backup. First Long Term Archive.

© Copyright 2011 EMC Corporation. All rights reserved. 8 EMC Avamar. 3x Faster VMware Backup. Data Domain Integration.

© Copyright 2011 EMC Corporation. All rights reserved. 9 Loomis: Next-Generation Backup Avamar + NetWorker + Data Domain

88Month Month ReturnReturn OnOn Investment.Investment.

232%232%Increase Increase InIn BackupBackup Performance.Performance.

6767Remote Remote SitesSites EliminatedEliminated Tape.Tape.

© Copyright 2011 EMC Corporation. All rights reserved. 10 Journey, Phase 2: Business Production

1. Quality of service 2. Virtualize business- owned, mission-critical applications

© Copyright 2011 EMC Corporation. All rights reserved. 11 Business Production Virtualize business-owned, mission-critical applications

Challenges Approach

• Aging enterprise platforms • Dynamic, shared capacity • Continued cost pressures • Tiered, virtual platforms • Time to delivery • x86 architecture • Storage optimization • De-duplicated backup, replication • Integrated management • Security Quality of Service

© Copyright 2011 EMC Corporation. All rights reserved. 12 EMC IT: Business Production Benefits Realized

IT Production Business Production EMC IT Department Efficiency Quality of Service Benefits Realized

$11M OpEx Savings

Data Center $6M Equipment Savings Of OS Images 55% Virtualized % % Virtualized

Of Mission 60% Critical Apps Virtualized

Pounds of CO 2 30M Reduced

Phase 1 Phase 2 IT-owned Apps Mission-critical Apps

© Copyright 2011 EMC Corporation. All rights reserved. 13 EMC VMAX Powerful. Trusted. And Now Smartest.

© Copyright 2011 EMC Corporation. All rights reserved. 14 Fully Automated Storage Tiering for Virtual Pools

© Copyright 2011 EMC Corporation. All rights reserved. 15 Recommended FAST VP Configurations

Heavy skew FAST Policy 1 • 30% more performance ~12% of 95% of I/O 3% 0 97% • 80% less footprint workloads on 5% of data FC • 20% lower costs Flash SATA SAS

Moderate skew FAST Policy 2 • 40% more performance ~45% of 90% of I/O 3% 15% 82% • 60% less footprint workloads on 10% of data FC • 15% lower costs Flash SATA SAS

Low skew FAST Policy 3 • 20% more performance ~37% of 80% of I/O 3% 27% 70% • 50% less footprint workloads on 20% of data FC • Same costs Flash SATA SAS

© Copyright 2011 EMC Corporation. All rights reserved. 16 Smart Consolidation with FAST VP

140 TB 140 TB 1,128 disks 152 disks

3% Flash 40% more All 146 GB 15K 27% FC performance Fibre Channel 70% SATA

87% few drives 40% lower 65% less footprint 76% less power total cost*

14.5 feet 5 feet

* TCO based on acquisition costs with three years’ maintenance

© Copyright 2011 EMC Corporation. All rights reserved. 17 Journey, Phase 3: IT-as-a-Service

1. Agility 2. Create a catalog of services for the business

© Copyright 2011 EMC Corporation. All rights reserved. 18 IT-as-a-Service Run IT as a business

Challenges Approach

• Service optimization • Automated services • Metering and chargeback • Standardized platforms • Security • Object storage • What do you take on first? • Active-active replication • New application architectures • Secure governance, compliance Agility

© Copyright 2011 EMC Corporation. All rights reserved. 19 Our Journey To The Cloud/Big Data = EMC Isilon BIGBIG EMC Atmos TheINVE$TMENTINVE$TMENT Greenplum EMC Hadoop

© Copyright 2011 EMC Corporation. All rights reserved. 20 EMC World Times Here! The Era of Big Data is

35ZB 30ZB 44x 25ZB Information Growth 20ZB IT Head 15ZB Count 10 ZB 5 ZB 2018 2020 2014 2016 2010 2012

© Copyright 2011 EMC Corporation. All rights reserved. 21 Requirements For The New IT Portfolio Virtual Desktop Infrastructure: End-User Choice With IT Control

Enterprise Applications Big Data Applications

Big Data Analytics Structured & Unstructured Massive Scalability

Hybrid Technologies

Security And Compliance Policy-Driven Management Transactional Storage Integrated Data Mobility Big Data Storage VMware Integration, Simplicity, Efficiency, Linear Scalability, Operational Simplicity, Scalability, Availability Geographic Distribution, File And Object

Backup And Archiving Speed, Deduplication, VMware Integration

© Copyright 2011 EMC Corporation. All rights reserved. 22 The EMC Portfolio Virtual Desktop Infrastructure: End-User Choice With IT Control View

Enterprise Applications Big Data Applications

Greenplum Big Data Analytics Structured & Unstructured Massive Scalability

Hybrid Technologies

Security And Compliance Policy-Driven ManagementIonix Transactional Storage Integrated Data Mobility Big Data Storage VMware Integration,VNX Simplicity, VMAXEfficiency, Linear Scalability,Isilon Operational Simplicity,Atmos Scalability, Availability VPLEX Geographic Distribution, File And Object

Backup And Archiving DataSpeed, Domain, Deduplication, Avamar, VMware Networker Integration

© Copyright 2011 EMC Corporation. All rights reserved. 23 New York City CITIServ Shared Services

Shared IT Services For 40 Agencies . Forecasts $100M Savings In 5 Years . 20-1 Server Consolidation Ratio. 4x More Calls, 30% Less Budget . Mean time to repair reduced by 300% Cost per Service call reduced from 43$ to 11$

© Copyright 2011 EMC Corporation. All rights reserved. 24 THANK YOU

© Copyright 2011 EMC Corporation. All rights reserved. 25