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Item8- Appendix Elections 2015 Comms Plan

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Elections 2015 communications action plan 02-Apr 09-Apr 16-Apr 20-Apr begins post NVRD on 5 Feb (see separate plan) & when national awareness campaign begins gm campaign runs national registration campaign runs reg deadline info & vote campaign election 1st leader candidates 2nd leader purple = AGMA comms activity debate announced debate Action/channel Audience Notes Status w/c 23 Feb 23 w/c Mar 2 w/c w/c 9 Mar w/c Mar 16 w/c Mar 23 w/c Mar 30 w/c 6 April w/c April 13 w/c April 20 w/c April 27 w/c 4 May Thurs 7 May Direct mailings Low registration areas - seek quote from RCD. waiting on info on no. of Broughton, Irwell Riverside, print we're receiving Direct mail distribution Targeted areas of Salford Barton, Langworthy from MCC Revs and benefits Can be targeted mailings? geographically tbc tbc Web/e-comms link to last chance SCC homepage stories All links to online reg debate to register live - with link to gov.uk SCC webpage live All links to online reg site SCC app app users info added to app need to check process Information on city mayor website All linked to press story before purdah e-LIFE in Salford local residents monthly editions check schedule to community groups (SOS list), community groups, Sure Start centres, SCL venues, need to book in with e-shots stakeholders faith centres creative NVRD one sent out - another to go last chance to SCA mailing SCA account holders out in run up to deadline need to schedule register SCA alert SCA account holders check details via Stephen Fry? send info & video clips of WUU2 website 11-19 year olds via Suzanne Quigley Elisha complete & available to Video clips young people Elisha Stephens Youth MP use Video clips celebrities/ambassadors compile target list Maxine Peake asked Info on public access PCs Internal comms Payslips and poster/leaflet when print delivered by Internal comms SCC staff and members distribution MCC need to book & with Internal online comms SCC staff and members intranet homepage, XP wallpaper creative homepage wallpaper homepage Staff SCC staff and members Jim Taylor email in run up to deadline Social media 2/4 leader 9/4 SCC Facebook posts All Schedule/link to AGMA comms debate posts candidates announced SCC Twitter posts All Schedule/link to AGMA comms City Mayor facebook and twitters posts All linked to press releases before purdah Neighbourhood facebook pages Local neighbourhoods Via neighbourhood managers check gov wording Print to community groups (SOS list), Posters print and Sure Start centres, SCL venues, distribution Various Gateway Centres, GP surgeries AGMA organising print to community groups (SOS list), Gateway Centres, Sure Start Leaflets print and centres, SCL venues & priority distribution Various area shopping sites AGMA organising print article drafted and Mar issue to Mar issue LIFE in Salford magazine Salford residents March 2014 next scheduled issue approved print out Press Press release drafted and link to AGMA campaign - brief Elisha available for agreed Local media press office interviews Salford City Radio Salford residents arrange interview/advert tbc Salford residents/local poss PR stunts - linked to Easter & to be investigated - PR media hot cross buns? Martins? Radio 3 weeks airtime, 8 social media posts, mailshot & mobile app Key 103 GM residents sponsorship planned 4 weeks airtime, 2 weeks online Global Radio GM residents display, DAX campaign planned 4 weeks airtime, twitter, web Unity Radio GM residents banner, live reads planned Print adverts GM weekly newspapers MEN front page, GM local titles package GM residents advertorial (inc Advertiser) planned NW residents (target 1/2 page advert, advertorial & The Skinny audience 18-35) social media planned Digital adverts MEN homepage takeover GM residents 3 dates plus sponsored tweets dates planned via MCC Twitter adverts NW region young people Targeted by TV show likes planned Facebook newsfeed 16-17 year olds, 18-29 year adverts olds, GM area planned banner ads on student, education, Google display network Targeted to GM residents estate agents & property websites planned Salford Online Salford residents tbc Events via neighbourhood managers and Local community events Local residents partners Briefings Draft briefing/FAQ/agreed linked to AGMA campaign & wording Stakeholders/partners agreed key messages City Mayor & mayoral linked to AGMA campaign & team Mayoral team agreed key messages linked to AGMA campaign & Local councillors Local councillors agreed key messages linked to AGMA campaign & Contact centre Frontline staff agreed key messages Gateway centre frontline linked to AGMA campaign & staff Frontline staff agreed key messages linked to AGMA campaign & Elections office Frontline staff agreed key messages linked to AGMA campaign & Registrars office Frontline staff agreed key messages Display design allocated to using registration artwork (voting £165 for 3banners - booked in Jen to draft Pull up banners All designs already available) needs design organising with CS visual Outdoor media Manchester Media co 48 sheets residents/visitors MCC free sites in city centre planned Manchester MCC sites - city centre & digi Digital screens residents/visitors towers planned Phone boxes Residents Bus shelters Residents Bus advertisement GM residents 50 x streetliners - citywide planned 9 march for 4 weeks Town hall banners Salford residents use voting message for impact get costs & confirm dates install Salford Crescent/Salford Students, commuters, IR Central ad sheets residents check costs Miscellaneous Call centre hold need to draft wording - book via message/reminders Residents Stephen Fry Targeted groups 16-17 yr olds (attainers) WUU2 website & social media channels 16-17 via Suzanne Quigley Elisha Stephens Youth MP & Youth Council 16-17 Martin Shaw People's History Museum 16-17 links with Youth Council debates Salford City College 16-18 see sheet 2 partner comms Young people Salford Youth Discussion via City SYD website/facebook young people West - Danielle Moore? young people/geographic possible 6 sheet/A3 poster sites - ask centre re: advertising Salford Shopping City areas [email protected] space On screen poss too expensive - looking into ticket stubs/foyer Cinema advertising young people displays Changing room advertising young people check costs via Avanti - distribution to key Beermats young people/students locations Geographic areas via Kevin O'Neill - check timings of £125 ½ page (plus poss M3 magazine Irwell Riverside next issue advertorial). Dates tbc via Steve Moss - March and April £100 1/4 page, £175 1/2 27 Mar M44 magazine Irlam and Cadishead issues (plus web) page deadline 3 Apr out deadline 6 March. 1/2 deadline 6 distribution On Our Doorstep Monton/Worsley April/May issue page £175 March Advans Outdoor advertising in key Various – priority areas locations – 6 sheets, phone boxes, buses bus advertising focus Supermarket noticeboards Various – priority areas via community champions? contact key locations DM leaflet drop (with Various – priority areas Dependant on if can be done with canvassers?) push where canvassers or if separate Advertiser distribution is poorest distribution Beer mats Various – priority areas to priority areas (see sheet 4) plus extra around Quays tbc - GP surgeries (need to Various – priority areas also look into dentists surgeries identify local surgeries and post direct) ESOL classes – Broughton Broughton Hub? Railing banner at Broughton Broughton Hub? £250 Distributed Sure Start centres (tbc) various check funding situation Pull up banners, flyers, posters, Job Centre Plus Salford residents website, social media, ebulletins distribution distribution Landlords/estate agents Posters staff/movers estate agents & letting agents some left - may need Promotional keyrings movers, private renters to give out with new house keys more Private landlords newsletter Private Landlords via Katy Pemberton also promote via City Marketing Partner comms Various Forum network see 2nd sheet via Spirit of Salford contact list - Community groups various email information and posters see 3rd sheet Jewish community Interlink Jewish residents via Nava & Jewish forum check details of next issue & J Life magazine Jewish residents online availability check prices Jewish Telegraph Jewish residents check prices Send over hard copies to Ben. Display messages on Older people digital info Send over hard copies Older people's forum Older people to Mike mailing list of over 200 older Older people's community people's groups - need to check if groups older people updated get digital champions to use IER as practice project as part of GO ON Digital Champions older people In Salford BME BME network Distribution via Anne Godding - Eccles of posters Yemini community Yemini community neighbourhood manager and flyers at based in Eccles - poss via Anne Salford Link Asian community Godding Health improvement circulate info via sessions and service workshops Salford Disability Forum disabled residents LGBT network LGBT community eshots & briefings Students students via uni & students union see 2nd sheet IER communications action plan Timescales Partner Audience Communications Lead Status w/c 9Mar w/c 16 w/c Mar 23 w/c Mar 30 w/c Mar 6April w/c 13 w/c April 20 w/c April 27 w/c April 4May w/c 7May Thurs City West City West tenants Website, social media, tenants meetings Sally Battye City West young people SYD networks Danielle Moore Salix Homes Salix Homes tenants Website, social media James Allen article sent 11/2 for Limelight magazine article Hayley Collins March edition Tenants
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