Elections 2015 communications action plan 02-Apr 09-Apr 16-Apr 20-Apr begins post NVRD on 5 Feb (see separate plan) & when national awareness campaign begins gm campaign runs national registration campaign runs reg deadline info & vote campaign election 1st leader candidates 2nd leader purple = AGMA comms activity debate announced debate

Action/channel Audience Notes Status w/c 23 Feb 23 w/c Mar 2 w/c w/c 9 Mar w/c Mar 16 w/c Mar 23 w/c Mar 30 w/c 6 April w/c April 13 w/c April 20 w/c April 27 w/c 4 May Thurs 7 May Direct mailings Low registration areas - seek quote from RCD. waiting on info on no. of Broughton, Irwell Riverside, print we're receiving Direct mail distribution Targeted areas of Salford Barton, Langworthy from MCC Revs and benefits Can be targeted mailings? geographically tbc tbc Web/e-comms link to last chance SCC homepage stories All links to online reg debate to register live - with link to gov.uk SCC webpage live All links to online reg site SCC app app users info added to app need to check process Information on city mayor website All linked to press story before purdah e-LIFE in Salford local residents monthly editions check schedule to community groups (SOS list), community groups, Sure Start centres, SCL venues, need to book in with e-shots stakeholders faith centres creative NVRD one sent out - another to go last chance to SCA mailing SCA account holders out in run up to deadline need to schedule register SCA alert SCA account holders check details via Stephen Fry? send info & video clips of WUU2 website 11-19 year olds via Suzanne Quigley Elisha complete & available to Video clips young people Elisha Stephens Youth MP use

Video clips celebrities/ambassadors compile target list Maxine Peake asked

Info on public access PCs Internal comms Payslips and poster/leaflet when print delivered by Internal comms SCC staff and members distribution MCC need to book & with Internal online comms SCC staff and members intranet homepage, XP wallpaper creative homepage wallpaper homepage Staff SCC staff and members Jim Taylor email in run up to deadline Social media 2/4 leader 9/4 SCC Facebook posts All Schedule/link to AGMA comms debate posts candidates announced SCC Twitter posts All Schedule/link to AGMA comms City Mayor facebook and twitters posts All linked to press releases before purdah Neighbourhood facebook pages Local neighbourhoods Via neighbourhood managers check gov wording Print

to community groups (SOS list), Posters print and Sure Start centres, SCL venues, distribution Various Gateway Centres, GP surgeries AGMA organising print to community groups (SOS list), Gateway Centres, Sure Start Leaflets print and centres, SCL venues & priority distribution Various area shopping sites AGMA organising print article drafted and Mar issue to Mar issue LIFE in Salford magazine Salford residents March 2014 next scheduled issue approved print out Press Press release drafted and link to AGMA campaign - brief Elisha available for agreed Local media press office interviews Salford City Radio Salford residents arrange interview/advert tbc Salford residents/local poss PR stunts - linked to Easter & to be investigated - PR media hot cross buns? Martins? Radio 3 weeks airtime, 8 social media posts, mailshot & mobile app Key 103 GM residents sponsorship planned 4 weeks airtime, 2 weeks online Global Radio GM residents display, DAX campaign planned 4 weeks airtime, twitter, web Unity Radio GM residents banner, live reads planned Print adverts

GM weekly newspapers MEN front page, GM local titles package GM residents advertorial (inc Advertiser) planned NW residents (target 1/2 page advert, advertorial & The Skinny audience 18-35) social media planned Digital adverts

MEN homepage takeover GM residents 3 dates plus sponsored tweets dates planned via MCC

Twitter adverts NW region young people Targeted by TV show likes planned Facebook newsfeed 16-17 year olds, 18-29 year adverts olds, GM area planned

banner ads on student, education, Google display network Targeted to GM residents estate agents & property websites planned Salford Online Salford residents tbc Events via neighbourhood managers and Local community events Local residents partners Briefings

Draft briefing/FAQ/agreed linked to AGMA campaign & wording Stakeholders/partners agreed key messages City Mayor & mayoral linked to AGMA campaign & team Mayoral team agreed key messages linked to AGMA campaign & Local councillors Local councillors agreed key messages linked to AGMA campaign & Contact centre Frontline staff agreed key messages Gateway centre frontline linked to AGMA campaign & staff Frontline staff agreed key messages linked to AGMA campaign & Elections office Frontline staff agreed key messages linked to AGMA campaign & Registrars office Frontline staff agreed key messages Display design allocated to using registration artwork (voting £165 for 3banners - booked in Jen to draft Pull up banners All designs already available) needs design organising with CS visual Outdoor media Manchester Media co 48 sheets residents/visitors MCC free sites in city centre planned Manchester MCC sites - city centre & digi Digital screens residents/visitors towers planned Phone boxes Residents Bus shelters Residents Bus advertisement GM residents 50 x streetliners - citywide planned 9 march for 4 weeks

Town hall banners Salford residents use voting message for impact get costs & confirm dates install

Salford Crescent/Salford Students, commuters, IR Central ad sheets residents check costs Miscellaneous Call centre hold need to draft wording - book via message/reminders Residents Stephen Fry

Targeted groups 16-17 yr olds (attainers) WUU2 website & social media channels 16-17 via Suzanne Quigley Elisha Stephens Youth MP & Youth Council 16-17 Martin Shaw

People's History Museum 16-17 links with Youth Council debates Salford City College 16-18 see sheet 2 partner comms Young people Salford Youth Discussion via City SYD website/facebook young people West - Danielle Moore?

young people/geographic possible 6 sheet/A3 poster sites - ask centre re: advertising Salford Shopping City areas [email protected] space On screen poss too expensive - looking into ticket stubs/foyer Cinema advertising young people displays

Changing room advertising young people check costs via Avanti - distribution to key Beermats young people/students locations Geographic areas via Kevin O'Neill - check timings of £125 ½ page (plus poss M3 magazine Irwell Riverside next issue advertorial). Dates tbc via Steve Moss - March and April £100 1/4 page, £175 1/2 27 Mar M44 magazine Irlam and Cadishead issues (plus web) page deadline 3 Apr out deadline 6 March. 1/2 deadline 6 distribution On Our Doorstep Monton/Worsley April/May issue page £175 March Advans Outdoor advertising in key Various – priority areas locations – 6 sheets, phone boxes, buses bus advertising focus Supermarket noticeboards Various – priority areas via community champions? contact key locations DM leaflet drop (with Various – priority areas Dependant on if can be done with canvassers?) push where canvassers or if separate Advertiser distribution is poorest distribution Beer mats Various – priority areas to priority areas (see sheet 4) plus extra around Quays tbc - GP surgeries (need to Various – priority areas also look into dentists surgeries identify local surgeries and post direct) ESOL classes – Broughton Broughton Hub? Railing banner at Broughton Broughton Hub? £250 Distributed Sure Start centres (tbc) various check funding situation

Pull up banners, flyers, posters, Job Centre Plus Salford residents website, social media, ebulletins distribution distribution

Landlords/estate agents Posters staff/movers estate agents & letting agents some left - may need Promotional keyrings movers, private renters to give out with new house keys more Private landlords newsletter Private Landlords via Katy Pemberton also promote via City Marketing Partner comms Various Forum network see 2nd sheet

via Spirit of Salford contact list - Community groups various email information and posters see 3rd sheet Jewish community Interlink Jewish residents via Nava & Jewish forum check details of next issue & J Life magazine Jewish residents online availability check prices Jewish Telegraph Jewish residents check prices Send over hard copies to Ben. Display messages on Older people digital info Send over hard copies Older people's forum Older people to Mike mailing list of over 200 older Older people's community people's groups - need to check if groups older people updated get digital champions to use IER as practice project as part of GO ON Digital Champions older people In Salford BME BME network Distribution via Anne Godding - Eccles of posters Yemini community Yemini community neighbourhood manager and flyers at based in Eccles - poss via Anne Salford Link Asian community Godding Health improvement circulate info via sessions and service workshops Salford Disability Forum disabled residents LGBT network LGBT community eshots & briefings Students students via uni & students union see 2nd sheet IER communications action plan Timescales

Partner Audience Communications Lead Status w/c 9Mar w/c 16 w/c Mar 23 w/c Mar 30 w/c Mar 6April w/c 13 w/c April 20 w/c April 27 w/c April 4May w/c 7May Thurs City West City West tenants Website, social media, tenants meetings Sally Battye City West young people SYD networks Danielle Moore Salix Homes Salix Homes tenants Website, social media James Allen article sent 11/2 for Limelight magazine article Hayley Collins March edition Tenants meetings, events Hayley Collins Pendleton Together Pendleton residents website, events, social media Paul Longshaw

Other RSLs social housing tenants Website, social media, tenants meetings student life, student channel, screensavers, via Misbah Haque need to complete info University students/staff digital signage [email protected] sheet Students Union - digital screens, solus email, www.salfordstudents.com/m students website, banners etc arketing/opportunities range of options tbc via Stuart Parker - stuart@wc- £1150 for 4 weeks 24 students/staff WC media - back of toilet doors at media.co.uk frames Website, social media, posters in key areas, Rebekah Wilkins/Eleanor Salford City College students/staff events Linton Sept students SCC LINK magazine Eleanor Linton check dates Other Sixth Form Website, social media, posters in key areas, Colleges students/staff flyers, events Sept

GM Chamber/MIDAS business 53 degress magazine, social media, events via business team Salford Community e-newsletter, posters/flyers in libraries, gyms Leisure residents and other venues Lynne Harrop residents posters in waiting areas? Jenny Aldersley CCG residents circulation of materials to staff Rob Pett Name Contact Role email web address category Age UK Salford Jean Rollinson Director of Service Development Salford Age UK [email protected] Barton Players Anne Godding? Neighbourhood Manager theatre BBC North Vicky Matthews head of internal comms [email protected] www.bbc.co.uk BBC Outreach Nicola Crowther head of outreach [email protected] http://www.bbc.co.uk/outreach/ community BBC Philharmonic Martin Maris community/events manager [email protected] http://www.bbc.co.uk/orchestras/philharmonic/ music Caroline Smith head of marketing [email protected] http://www.bbc.co.uk/orchestras/philharmonic/ Biospheric Foundation Vincent Walsh founder [email protected] www.biosphericfoundation.com community Boothstown and District Local History Group [email protected] heritage Boothstown Art Group [email protected] art Broughton Trust [email protected] www.thebroughtontrust.org.uk community Church of England Diocese [email protected] Citizens Advice Bureau Gareth Hughes [email protected] www.salfordcab.org.uk City West Sally Battye head of marketing [email protected]. www.citywest.org.uk City West tenants and residents groups via Sally Battye? [email protected] community Community Committees via neighbourhood managers? Neighbourhood managers Craftbrew Simon Johnson [email protected] Eccles and District History Society Andrew Cross [email protected] http://edhs.btck.co.uk/ heritage Eccles Community Art Gallery Karen Illingworth [email protected] art Eccles Community Choir [email protected] music ECHO David Yates secretary [email protected] http://ecclescommunityhall.org/ manages Eccles Town Hall FOWS (Friends of Walkden Train Station) [email protected] community FRECCLES (Friends of Eccles Train Station) Elizabeth Charnley [email protected] http://www.freccles.org.uk/ community Friends of via Lynne Harrop [email protected] Friends of Parks via Annie Surtees? [email protected] Friends of Roe Green [email protected] community Friends of SMAG [email protected] community FROPS (Friends of Train Station) http://www.frops.org.uk/ community Gatis Greek Street Food Dimitri Gatis [email protected] Food vendor GM Chamber [email protected] business GM Waste Disposal Authority [email protected] GM West Mental Health NHS Foundation Trust [email protected] health GMB union GMFRS Shelly Wright Communications Director wrights@ manchesterfire.gov.uk www.manchesterfire.gov.uk GMP Salford division [email protected] Great Places [email protected] housing Greater Manchester Probation Trust - Salford - Community Payback [email protected] www.gm-probation.org.uk Groundwork Manchester Salford Stockport Tameside and Trafford [email protected] www.northwest.groundwork.org.uk/manchester-salford-stockportcommunity Holiday Inn - Manchester West Nadia Fahy Business Development [email protected] hotel Hamilton Davies Trust [email protected] community Incredible Edible Mary Clear [email protected] community Interlink Nava Kestenbaum [email protected] community Irlam, Cadishead and District Local History Society Deborah Yates [email protected] www.irlamandcadishead.net/irlam_and_cadishead_history_societyheritage Irwell Valley HA [email protected] www.irwellvalleyha.co.uk housing Mark Carlin [email protected] www.islingtonmill.com arts Bill Campbell [email protected] ITV A J Read [email protected] www.itv.com Jobcentre Plus Kings Arms (includes theatre) [email protected] www.kingsarmssalford.com theatre Lancashire Fusiliers Joe Eastwood [email protected] Lancastrian Theatre Organ Trust Roger Fisher [email protected] http://www.ltot.org.uk/ music Langworthy Cornerstone [email protected] community Manchester Titans Asa Neill [email protected] www.salfordcitystadium.com sport MAPAS Richard Milton head of service [email protected] music Marriott Erin Poland [email protected] hotel MediaCityUK Lisa Wood head of marketing [email protected] MIDAS Elaine Ofori head of marketing [email protected] www.midas.org.uk business Office of the Police and Crime Commissioner Smyth Harper head of comms [email protected] Ordsall Community Cafe [email protected] www.ordsallcommunitycafe.co.uk community Out in Salford [email protected] community Peel Holdings [email protected] Pendleton Together [email protected] housing Peoples Voice Media [email protected] Praxis Debbie Illingworth centre manager [email protected] owns Salford Shopping City Quays Group via Lindsey Hebden? [email protected] Red Rose Forest [email protected] Rotary Club [email protected] community Royal British Legion [email protected] Sale Sharks Dave Swanton Head of PR [email protected] www.salesharks.com sport Salford Advertiser Vince Hale editor [email protected] media Salford Angels WI Sue Rigg president [email protected] www.salfordangelswi.co.uk community Salford Arts Theatre Ruth [email protected] www.salfordarttstheatre.com theatre Salford Carers Centre [email protected] community Canon McBride canon [email protected] Salford CCG Claire Connor Head of comms and engagement [email protected] health Salford Choral Society [email protected] music Salford City Business Group Jon Monk [email protected] business Salford City College Rebekah Wilkins head of marketing [email protected] www.salfordcc.ac.uk education Salford City Partnership Jon Stephenson [email protected] Salford City Radio Paul Barber station manager [email protected] media Salford City Stadium Rob Pickering [email protected] Salford Community Leisure Lynne Harrop [email protected] www.salfordcommunityleisure.co.uk Salford CVS [email protected] community Salford Disability forum [email protected] community Salford Forum for Refugees and People Seeking Asylum Jean [email protected] community Salford Interfaith Network [email protected] community Salford Lads Club Leslie Holmes [email protected] venue Salford Local History Society [email protected] heritage Salford Music Festival Ed Blaney website down music Salford Musical Theatre Company [email protected] theatre Salford Online Brian Everall editor [email protected] www.salfordonline.com community Salford Red Devils Martin Vickers [email protected] www.reds.co.uk sport Salford Sports Network sport Salford Symphony Orchestra Christine Clarkson [email protected] music Salford Trinity Art Group [email protected] art Salix Homes James Allen head of marketing [email protected] www.salixhomes.org housing Salix Homes tenants and residents groups via James? [email protected] School sports partnership in Salford Dean Gilmore [email protected] sport Schools via Cathy Starbuck [email protected] education Seedley and Langworthy Trust [email protected] community Skills Funding Agency [email protected]. community Social Adventures Emma Smith [email protected] Sounds from the Other City Mark Carlin [email protected] www.islingtonmill.com music Salford Royal FT Jenny Aldersley health START in salford [email protected] arts health Swinton and Pendlebury Local History Society [email protected] heritage Swinton Lions [email protected] The Angel centre Emma Smith [email protected] www.socialadventures.org.uk community Jon Gilchrist head of marketing [email protected] www.thelowry.com theatre arts Julia Fawcett chief exec [email protected] Threadneedle/Workman - Eccles shopping Kyla Ankers Centre manager kyla.ankers@[email protected] retail TUC NW Lynn Collins [email protected] union Unison [email protected] union Unite [email protected] union Paula Barrow director of marketing [email protected] www.salford.ac.uk education performance Unlimited Potential Chris Dabbs [email protected] community Urban Vison Kaye Mahoney head of communities [email protected] www.urbanvision.org.uk Ward councillors

[email protected] Working Class History Library Lynette Cawthra librarian www.wcml.org.uk Worsley Civic Trust Anne Broomhead [email protected] heritage Yemeni Community Association [email protected] community Beer mat distribution

Address

Church Inn, 33 Hilton Street, Lower Broughton, Salford The Dover, 17 Fenney Street, Lower Broughton, Salford The Palatine, Edward Street, Lower Broughton, Salford Prince of Wales, 230 Lower Broughton Road, Salford The Star Inn, 2 Back Hope Street, Higher Broughton, Salford The Old Pint Pot, Adelphi House, Salford, M3 6EN The Crescent, 20 The Crescent, Salford, M5 4PF The Oxford, 11 Bexley Square, Salford, M3 6DB The Kings Arms, 11 Bloom Street, Salford, M3 6AN The Coach and Horses, 350 Eccles New Road, Salford, M5 5NN Bricklayers Arms, 146 Ordsall Lane, Salford, M5 3TP The Broadway Inn, 33-35 Broadway, Salford, M50 2UW Duke of York, Marlborough Road, Salford, M7 4SP Welcome Inn, 2 Robert Hall Street, Salford, M5 3LT The Albert Inn, Short Street, Salford, M7 1TP