Rate Card for Broadcasting Commercial Communications on the TV Channels of BTV Media Group EAD Rate Card Btv Valid from Feb 1 2021

Rate Card for Broadcasting Commercial Communications on the TV channels of BTV Media Group EAD Rate Card bTV Valid from Feb 1 2021

Hour Monday Tuesday Wednesday Thursday Friday Saturday Sunday Hour 6:00 Night Program Night Program Night Program Night Program Night Program Cartoons Cartoons 6:00 323 323 323 323 323 807 807 6:30 Face to Face (re-run) Face to Face (re-run) Face to Face (re-run) Face to Face (re-run) Face to Face (re-run) Documentary Documentary 6:30 1614 1614 1614 1614 1614 7:00 Morning Show Morning Show Morning Show Morning Show Morning Show 7:00 1211 1211 7:30 Friends Friends 7:30 1614 1614 8:00 This Saturday This Sunday 8:00

8:30 8:30

9:00 9:00 3228 3228 3228 3228 3228 9:30 Late Morning Show Late Morning Show Late Morning Show Late Morning Show Late Morning Show 9:30

10:00 10:00

10:30 10:30 3632 3632 11:00 Cool-T Wanted 11:00

11:30 11:30 3228 3228 3228 3228 3228 3632 4035 12:00 News News News News News News News 12:00 4035 4035 4035 4035 4035 4439 4439 12:30 The Late Night Show The Late Night Show The Late Night Show The Late Night Show The Late Night Show Treasures of Bulgaria Series 12:30 /re-run/ /re-run/ /re-run/ /re-run/ /re-run/ 3228 3632 13:00 Movie Movie 13:00 3228 3228 3228 3228 3228 13:30 Series Series Series Series Series 13:30

14:00 14:00

14:30 14:30 2825 2825 2825 2825 2825 4035 4035 15:00 Series Series Series Series Series The Good Doctor (re-run) Movie 15:00

15:30 15:30 2825 2825 2825 2825 2825 3228 16:00 Series Series Series Series Series Marmalade 16:00

16:30 16:30 2825 2825 2825 2825 2825 3228 17:00 News News News News News 120 Minutes 17:00 5948 5948 5948 5948 5948 17:30 Face to face Face to face Face to face Face to face Face to face 17:30 6405 6405 6405 6405 6405 4439 18:00 Series Series Series Series Series Home Makeover (re-run) 18:00

18:30 18:30 6405 6405 6405 6405 6405 6863 7778 19:00 News News News News News News News 19:00

19:30 19:30 12912 12912 12912 12912 12912 12374 12374 20:00 Ruthless City Ruthless City Ruthless City Ruthless City Ruthless City Movie Movie 20:00

20:30 20:30 12912 12912 12912 12912 12912 21:00 Vlad Vlad Vlad Vlad Vlad 21:00

21:30 21:30 10760 10760 22:00 Movie Paparazzi 2.0! 22:00 12912 12912 12912 12912 12912 22:30 The Late Night Show The Late Night Show The Late Night Show The Late Night Show The Late Night Show 22:30 8608 23:00 Movie 23:00 8608 8608 8608 8608 8608 23:30 Late News Late News Late News Late News Late News 23:30 4842 4842 4842 4842 4842 0:00 Series Series Series Series Series 0:00 5918 0:30 Movie 0:30 1695 1695 1695 1695 1695 5918 1:00 Series Series Series Series Series Movie 1:00

1:30 1:30 1017 1017 1017 1017 1017 1695 1695 2:00 Night Program Night Program Night Program Night Program Night Program Night Program Night Program 2:00

6:00 6:00 323 323 323 323 323 323 323

www.piero97.com Rate Card bTV Valid from Feb 1 2021

A 18-49 A 15-64 F 25-54 M 18-49 On/From Day Time Program Price 30" RTG CPP RTG CPP RTG CPP RTG CPP M-F 6:30 Face To Face (re-run) 1 614 2.0 807 2.7 609 2.3 695 2.0 813 M-F 7:00 Morning Show 3 228 4.0 807 5.3 609 4.6 695 4.0 813 M-F 9:30 The Late Morning Show 3 228 4.0 807 5.3 609 4.6 695 4.0 813 M-F 12:00 12 o'clock News 4 035 5.0 807 6.6 609 5.8 695 5.0 813 M-F 12:30 The Late Night Show (re-run) 3 228 4.0 807 5.3 609 4.6 695 4.0 813 M-F 13:30 Series 2 825 3.5 807 4.6 609 4.1 695 3.5 813 M-F 15:00 Series 2 825 3.5 807 4.6 609 4.1 695 3.5 813 M-F 16:00 Series 2 825 3.5 807 4.6 609 4.1 695 3.5 813 M-F 17:00 17 o'clock News 5 948 6.5 915 8.3 714 7.5 796 6.4 927 M-F 17:30 Face To Face 6 405 7.0 915 9.0 714 8.0 796 6.9 927 M-F 18:00 Series 6 405 7.0 915 9.0 714 8.0 796 6.9 927 M-F 19:00 News Hour 12 912 12.0 1076 14.7 879 14.1 918 11.4 1130 M-F 20:00 Ruthless City 12 912 12.0 1076 14.7 879 14.1 918 11.4 1130 M-F 21:00 Vlad 12 912 12.0 1076 14.7 879 14.1 918 11.4 1130 19.02.2021 F 21:00 History Untold: Levski 12 912 12.0 1076 14.7 879 14.1 918 11.4 1130 22.02.2021 M 21:00 Scars * 17 431 13.5 1291 16.5 1055 15.8 1102 12.9 1356 23.02.2021 Tue-Wed 21:00 MasterChef * 17 431 13.5 1291 16.5 1055 15.8 1102 12.9 1356 25.02.2021 TR 21:00 Home Makeover 13 988 13.0 1076 15.9 879 15.2 918 12.4 1130 26.02.2021 F 21:00 Sunny Beach 14 526 13.5 1076 16.5 879 15.8 918 12.9 1130 M-F 22:30 The Late Night Show 8 608 8.0 1076 9.8 879 9.4 918 7.6 1130 M-F 23:30 Late News 4 842 4.5 1076 5.5 879 5.3 918 4.3 1130 M-F 0:00 Series 1 695 2.5 678 2.8 596 2.7 634 2.5 671 M-F 1:00 Series 1 017 1.5 678 1.7 596 1.6 634 1.5 671 M-F 2:00 Night Program 323 1.0 323 1.3 258 1.1 283 1.0 316

A 18-49 A 15-64 F 25-54 M 18-49 Day Time Program Price 30" RTG CPP RTG CPP RTG CPP RTG CPP Sa 6:00 Cartoons 807 1.0 807 1.3 609 1.2 695 1.0 813 Sa 6:30 Documentary 1 211 1.5 807 2.0 609 1.7 695 1.5 813 Sa 7:30 Friends 1 614 2.0 807 2.7 609 2.3 695 2.0 813 Sa 8:00 This Saturday 3 632 4.5 807 6.0 609 5.2 695 4.5 813 Sa 11:00 Cool-T 3 632 4.5 807 6.0 609 5.2 695 4.5 813 Sa 12:00 12 o'clock News 4 439 5.5 807 7.3 609 6.4 695 5.5 813 Sa 12:30 Treasures of Bulgaria 3 228 4.0 807 5.3 609 4.6 695 4.0 813 Sa 13:00 Movie 4 035 5.0 807 6.6 609 5.8 695 5.0 813 06.02.2021 Sa 15:00 The Good Doctor (re-run) 3 228 4.0 807 5.3 609 4.6 695 4.0 813 Sa 16:00 Marmalade 4 439 5.5 807 7.3 609 6.4 695 5.5 813 06.02.2021 Sa 18:00 Home Makeover (re-run) 6 863 7.5 915 9.6 714 8.6 796 7.4 927 Sa 19:00 News Hour 12 374 11.5 1076 14.1 879 13.5 918 11.0 1130 Sa 20:00 Movie 10 760 10.0 1076 12.2 879 11.7 918 9.5 1130 Sa 22:00 Movie 5 918 5.5 1076 6.7 879 6.4 918 5.2 1130 Sa 0:30 Movie 1 695 2.5 678 2.8 596 2.7 634 2.5 671 Sa 2:00 Night Program 323 1.0 323 1.3 258 1.1 283 1.0 316

A 18-49 A 15-64 F 25-54 M 18-49 On/From Day Time Program Price 30" RTG CPP RTG CPP RTG CPP RTG CPP Su 6:00 Cartoons 807 1.0 807 1.3 609 1.2 695 1.0 813 Su 6:30 Documentary 1 211 1.5 807 2.0 609 1.7 695 1.5 813 Su 7:30 Friends 1 614 2.0 807 2.7 609 2.3 695 2.0 813 Su 8:00 This Sunday 3 632 4.5 807 6.0 609 5.2 695 4.5 813 Su 11:00 Wanted 4 035 5.0 807 6.6 609 5.8 695 5.0 813 Su 12:00 12 o'clock News 4 439 5.5 807 7.3 609 6.4 695 5.5 813 Su 12:30 Series 3 632 4.5 807 6.0 609 5.2 695 4.5 813 Su 13:00 Movie 4 035 5.0 807 6.6 609 5.8 695 5.0 813 Su 15:00 Movie 3 228 4.0 807 5.3 609 4.6 695 4.0 813 Su 17:00 120 Minutes 7 778 8.5 915 10.9 714 9.8 796 8.4 927 Su 19:00 News Hour 12 374 11.5 1076 14.1 879 13.5 918 11.0 1130 Su 20:00 Movie 10 760 10.0 1076 12.2 879 11.7 918 9.5 1130 28.02.2021 Su 20:00 Bulgaria's Got Talent 16 140 15.0 1076 18.4 879 17.6 918 14.3 1130 28.02.2021 Su 21:30 Paparazzi 2.0! 8 608 8.0 1076 9.8 879 9.4 918 7.6 1130 Su 22:00 Paparazzi 2.0! 8 608 8.0 1076 9.8 879 9.4 918 7.6 1130 28.02.2021 Su 22:30 Movie 5 918 5.5 1076 6.7 879 6.4 918 5.2 1130 Su 23:00 Movie 5 918 5.5 1076 6.7 879 6.4 918 5.2 1130 Su 1:00 Movie 1 695 2.5 678 2.8 596 2.7 634 2.5 671 Su 2:00 Night Program 323 1.0 323 1.3 258 1.1 283 1.0 316

* In the price for broadcast in a commercial break of this program 20% surcharge is included, as provided in the Surcharges section of this Rate card.

www.piero97.com Rate Card for the Thematic TV Channels of BTV Media Group EAD Valid from Feb 1 2021

Time Zones bTV Action bTV Cinema bTV Comedy bTV Lady RING Day Time 254 211 312 36 10 Prime Access 354 437 478 58 10 Prime Time 794 900 745 106 39 Late Fringe 311 329 336 55 12 Night Time - - 70 - 10

The prices for the sport championships are subject to a separate rate card.

Price for 30" bTV Action bTV Cinema bTV Comedy bTV Lady RING 495 611 596 70 39

Clients can choose to allocate their budget according to the packages above in one or more channels upon their discretion. The distribution of the budget depends on the channels chosen and is calculated automatically in the official order template.

When buying a campaign based on the package prices, the clients agree to the budget dsitribution per time zones stated in the Sales Policy 2021. If a package is bought, BMG guarantees 100% delivery of the following rating points. The ratings are per spot, average for the day. The total amount of guaranteed TRPs per package is calculated in the official order template.

Target Group bTV Action bTV Cinema bTV Comedy bTV Lady RING All 18-49 0.64 0.79 0.77 0.09 0.05 All 15-64 0.82 1.01 0.98 0.12 0.06 Women 25-54 0.74 0.91 0.89 0.10 0.06 Men 18-49 0.63 0.78 0.76 0.09 0.05

Sponsorships and alternative forms of advertising

Special proposals can be made by the Sales Department according to the Clients' needs, including all possible alternative forms of advertising.

All other subjects not mentioned in the present document are regulated by the General Sales Rules for broadcasting TV commercial communications by BTV Media Group EAD. bMG’s Sales Department reserves the right to make changes in the present Rate Card.

www.piero97.com Length Coefficients

Price For: Equals: 5" spot 50% x 30" price 10" spot 60% x 30" price 15" spot 75% x 30" price 20" spot 90% x 30" price 25" spot 95% x 30" price 30" spot 100% x 30" price 35" spot 120% x 30" price 40" spot 140% x 30" price 45" spot 160% x 30" price 50" spot 180% x 30" price 55" spot 190% x 30" price 60" spot 200% x 30" price

Coefficients for AAforms Max Lengths in Тype of AA Form Index to 30" bTV Index to 30" TC Sec 7"+7" Sponsorship tags 110% 110% 14 Sponsored Promo 90% 100% 15 Sponsored Content Frame 120% 120% 30 3"+4" Break IDs 110% 110% 7 3"+4" x Break Ids + VO 130% 130% 7 Content Split 130% 130% 10 Countdown 80% 100% 10 Skyscraper 80% 100% 10 Cut-in 80% 100% 10 Branded Bug 70% 100% 10 Branded Promo-bug 70% 100% 10 Paid Report 75% 75% 60 - 120 Premium Launch of campaign 150% 150% 30

Time Zones Day Time 06:00 - 17:00 Prime Access 17:00 - 19:00 Prime Time 19:00 - 00:00 Late Fringe 00:00 - 02:00 Night 02:00 - 06:00

www.piero97.com Surcharges

Surcharge Price Surcharge Coefficients Break Choice 10% First/Last in Break (FIB/LIB) 30% Second/Before Last in Break (SIB/BLIB) 20% Third in Break (TIB) 15% Break & FIB/LIB 40% Top & Tail 35% Tandem Spot 20% on the second tandem spot up to 50% for each additional advertiser/brand, Co - Advertising according to its presence - visualization, mentioning (if a brand, service or product of another advertiser is present in in the voice over, logo presence, product usage, the the commercial material) length of the presence, etc. bTV / ТC - 5% / 10 % of the cancelled broadcasts for Cancellation of broadcasts the delayed term bTV / ТC - BGN 500 / BGN 100, VAT excl., Urgent order / urgent cancellation of broadcasts per each day of delay Late submission of the commercial material during any of the bTV / ТC - BGN 500 / BGN 100, VAT excl., months Jaunary, February, July, August per each day of delay Late submission of the material during any of the months March - bTV / ТC - BGN 1000 / BGN 200, VAT excl., June and September -December, incl. per each day of delay 20% surcharge for broadcast in a commercial break of the following programs: "Scars" on 22.02. and "MasterChef" on 23.02. & 24.02.

20% surcharge for guaranteed broadcast in a commercial breaks of a program, chosen by the client

The surcharges shall be charged consecutively and shall be applied to the gross price of the respective broadcasts (before discounts and before VAT).