EXHIBIT 1 – Sample analysis, Share of voice female vs. male speakers, TELEVISION, May 1 – May 31 2015 No. of reports by category Total share of voice (male vs female speakers), all TV shows combined
31% 28 27 24 18 11 6 5 3 2 1 1 1 Male speakers Female speakers
69%
n
world
traffic
health sports
culture
society
justice
politics
internal
lawand
weather
legislatio
economy education
No. of speakers by gender and categories No. of speakers by gender and TV show
40 Female speakers Male speakers 43 30 60 57 19 14 12 1 7 9 12 13 12 12 8 6 5 4 23 17 14 24 17 2 1 2 4 10 1 9 8 7 9 7 Odmevi Svet Studio City Tarča Epilog Danes TV klub
(RTV SLO) (Kanal A) (RTV SLO) (RTV SLO) (POP TV) (Planet TV) (POP TV)
n
world
traffic
sports
health
culture
society
justice
politics
internal
lawand weather
legislatio Female speakers Male speakers
economy education
No. of speakers - share of voice by categories No. of speakers – share of voice by TV show Female speakers % Male speakers %
75% 63% 64% 70% 70% 71% 78% 80% 100% 100% 50% 72% 50% 60% 65% 57% 77% 63%
25% 38% 36% 30% 30% 29% 22% 20% 100% 50% 28% 50% 40% 35% 43% 23% 37% Odmevi Svet Studio City Tarča Epilog Danes TV klub
world (RTV SLO) (Kanal A) (RTV SLO) (RTV SLO) (POP TV) (Planet TV) (POP TV)
traffic
sports
health
culture
society
justice
politics
internal
lawand weather
economy Female speakers % Male speakers %
education legislation EXHIBIT 2 - Sample analysis - Share of voice of female vs. male speakers, PRINT MEDIA, Nov 1 – Nov 31 2017 Share of voice by print media No. of speakers by media and gender Share of voice - all print media combined Female speakers/authors % Male speakers/authors % Male speakers/authors Female speakers/authors Primorske novice 53% 47% 136 Delo 54 76 Nedelo 40% 60% Večer 25 74 26% Delo 28% 72% Dnevnik 27 54 Dnevnik 27% 73% Finance 8 32 Večer 25% 75% Demokracija 4 Mladina 21% 79% Reporter 28 4 74% 27 Nedeljski dnevnik 20% 80% Mladina 7 24 Delo - Sobotna priloga 19% 81% Primorske novice 27 17 Male speakers/authors Finance 13% 87% Delo - Sobotna priloga 4 16 Female speakers/authors Reporter 13% 88% Nedeljski dnevnik 4 6 Demokracija 11% 89% Nedelo 4
Share of voice by category No. of speakers by gender and category Share of voice by Share of voice by format - columns format - interviews Female speakers/authors % Male speakers/authors % Female speakers/authors Male speakers/authors economy 6% 94% economy 3 45 culture 24% 76% culture 9 28 18% 29% sports 11% 89% sports 4 32 politics 4% 96% politics 1 27 society 33% 67% society 7 14 71% health 9 6 Male 82% health 60% 40% speakers/authors science and technology 13% 88% science and technology 1 7 Female legislation 1 4 legislation 20% 80% speakers/authors 1 traffic 33% 67% traffic 12 environment 1 1 environment 50% 50% turism 1 turism 100% education 1 education 100% EXHIBIT 3 - Trendlines Analysis recognized as relevant by The media published their specific mainstream trade association and results of the share of voice Share of women in TV shows - Trendline media measurement – when the results 40% 37% 33% 34% Managers Association (leading trade were good. 29% 30% 25% 29% organization for the promotion of managers Primorske novice is one of the leading 30% 27% 25% 26% 25% 23% 24% 22% profession in Slovenia) organized a public event newspapers in Slovenia by reach as well as by 18% 20% 20% 21% on March 8 2016 where our analysis was the female speakers in columns and interviews. In 20% 21% 13% 21% main topic and a starting point of discussion July 2017 they published an article about 16% 16% about share of women in management research, and their performance in the 10% positions. Meta‘s List CEO was one of the measurements. 8% speakers at the event. Several media, including
0% the mainstream national newspaper, published
jul.14 jul.15
jun.14 okt.14 jan.15 jun.15 okt.15 jan.16 feb.16
feb.15 reports based on our research and the event.
apr.15 apr.16
maj.14 maj.15
avg.14 sep.14 nov.14 dec.14 avg.15 sep.15 nov.15 dec.15
mar.15 mar.16
Share of women in print media (interviews, columns) - Trendline
40% 34% 32% 33% 32% 31% 31% 30% 27% 28% 29% 28% 30% 26% 25% 26% 26%
20% 25%
10%
0%
jul.17
okt.16 jan.17 jun.17 okt.17
feb.17
apr.17
maj.17
sep.16 nov.16 dec.16 avg.17 sep.17 nov.17 dec.17 mar.17 EXHIBIT 4 - Benchmarking with similar projects There are three significant projects in Slovenia that promote women in business and other spheres of life: Media reports promoting programs • L‘Oreal UNESCO „For Women in Science“ awards scholarships to women finalizing their for gender equality doctorate studies, based on the relevance of the research. The program is on-going since 2007 and has high awareness not only in female scientific community but in the society as a whole, mainly due to consistent and active media support it attracts. • Managers Association „Include Everyone“ is a programme aimed specifically to promote female 22% managers. They receive external funding and work on researching and promoting the benefits 27% of having a more equal gender representation on top management positions. • Meta‘s List Gender Equality in Media Reporting Measurement (described to greater detail in AMEC Award entry).
We compared media reports promoting all three programs. The media sample was the same for all three programs (the most representative media where we measured share of voice of male vs female speakers). The time period of this particular analysis was from May 1 2014 to December 31 2017. 51% Meta‘s List Gender Equality in Media Reporting achieved was second best, which is a good result, taking into account the legacy the L‘Oreal UNESCO For Women in Science has in Slovenia, as well as the strong position and relevance Managers‘ Association has in Slovenian Society. Meta‘s List
L‘Oreal UNESCO For What Meta‘s List CEO and founder Nataša Briški Women in Science says about the project: Managers‘ Association »Kliping's measurements helped us better understand Include Everyone the trendlines in gender equality in media reporting. Their services are professional and Kliping is more than just provider of media monitoring and analysis, they act as true partner in this project.«