Public Radio Music Discovery Ratings Trends

Prepared by: Mike Henry CEO, Paragon Media Strategies [email protected]

Direction Creation Interactive Intelligence www.paragonmediastrategies.com 7550 W. Yale Avenue, Suite B204 (303) 922-5600 Denver, CO 80227

Intelligence

PPM Markets – Monthly Data

December 2013 July 2014 % % % Market AQH Weekly AQH Change Weekly Change Station Name/Slogan AWTE AWTE Change (Rank) Share Cume Share AQH Cume Weekly AWTE Share Cume The Current/ KCMP Minneapolis ”Great Music 2.5 257,300 2:45 3.9 +56.0% 309,000 +20.1% 3:45 +36.4% 89.3 (16) Lives Here”

The Current/ KCMP Minneapolis ”Great Music 0.2 20,200 2:45 0.4 +100% 16,600 -17.8% 6:30 +136.4% Stream (16) Lives Here”

The Current/ KCMP Minneapolis ”Great Music 2.7 277,500 -- 4.3 +59.3% 325,600 +17.3% -- -- Total (16) Lives Here”

90.3 KEXP KEXP/”Where the Seattle (13) 0.7 81,100 3:15 1.0 +42.9% 138,700 +71.0% 2:45 -15.4% 90.3 Music Matters” 91-7 KKXT KXT/”Independen Dallas (5) 0.8 272,000 1:45 0.9 +12.5% 310,700 +14.2% 1:30 -14.3% 91.7 t Music Radio for North Texas” 90.9 KRCL/ KRCL “Community Salt Lake 1.1 55,800 2:45 0.9 -18.2% 55,300 -0.9% 2:30 -9.1% 90.9 Connection. City (31) Music Discovery.” 90.9 The KTBG Kansas City Bridge/”KC Local NA NA NA 0.4 NA 33,700 NA 2:15 NA 90.9 (34) 90.9 FM” KUNC 91.5/”Community KUNC Radio for Denver (19) 0.6 68,100 2:00 0.7 +16.7% 70,400 +3.4% 2:15 +12.5% 91.5 Northern Colorado” KUTX 98.9/”The KUTX Austin Music Austin (35) 1.4 95,900 2:00 1.3 -7.1% 84,900 -11.5% 2:00 0 98.9 Experience”

WERS WERS 88.9/”Discover Boston (10) 0.9 197,500 1:45 1.0 +11.1% 204,300 +3.4% 2:00 +14.3% 88.9 WERS”

90.7 WFUV/”New WFUV New York York’s Music 0.6 371,900 2:15 0.7 +16.7% 374,900 +0.8% 2:45 +22.2% 90.7 (1) Discovery”

88.5 WMNF/ Tampa-St. WMNF ”Community Petersburg 0.7 74,500 2:15 0.4 -42.9% 59,400 -20.3% 1:45 -22.2% 88.5 Conscious Radio” (18)

WNKU WNKU/”Public Cincinnati 0.6 50,300 2:15 0.5 -16.7% 62,000 +23.3% 1:30 -33.3% 89.7 Radio that Rocks” (30)

89.7 WTMD Baltimore WTMD/”Radio for 0.3 57,600 1:00 0.5 +66.7% 67,800 +17.7% 1:45 +75.0% 89.7 (21) Music People”

WXPN Philadelphia WXPN 88.5 FM 1.0 215,800 2:00 1.0 0 269,200 +24.7% 1:45 -12.5% 88.5 (8)

WYEP WYEP Pittsburgh 91.3/”Where the 0.9 84,200 2:15 1.1 +22.2% 112,100 +33.1% 2:00 -11.1% 91.3 (25) Music Matters” 88-9 WYMS RadioMilwaukee/ Milwaukee 1.5 75,500 3:15 1.0 -33.3% 74,900 -0.8% 2:00 -38.5% 88.9 ”Discover New (38) Music”

1.0 2:17 1.1 2:27 Grand Total 1,977,700 +10.0% 2,210,200 +11.8% +7.3% AVG AVG AVG AVG

Source: RRC. © 2013 and 2014, The Nielsen Company. Topline data among P6+, Monday through Sunday 6 a.m. – midnight. Percent change indicates change between December 2013 and July 2014. KTBG not included in Grand Total.

Intelligence

PPM Markets – Quarterly Data

Fall 2013 Spring 2014

% % % Market AQH Weekly AQH Change Weekly Change Station Name/Slogan AWTE AWTE Change (Rank) Share Cume Share AQH Cume Weekly AWTE Share Cume

The Current/ KCMP Minneapolis ”Great Music 2.7 252,700 3:00 2.9 +7.4% 290,200 +14.8% 3:15 +8.3% 89.3 (16) Lives Here”

The Current/ KCMP Minneapolis ”Great Music NA NA NA 0.3 NA 25,000 NA 3:45 NA Stream (16) Lives Here”

The Current/ KCMP Minneapolis ”Great Music NA NA NA 3.2 NA 315,200 NA -- NA Total (16) Lives Here”

90.3 KEXP KEXP/”Where the Seattle (13) 0.7 94,300 2:45 1.0 +42.9% 151,500 +60.7% 2:30 -9.1% 90.3 Music Matters” 91-7 KKXT KXT/”Independen Dallas (5) 0.8 286,800 1:45 1.0 +25.0% 288,200 +0.5% 2:00 +14.3% 91.7 t Music Radio for North Texas” 90.9 KRCL KRCL/“Communit Salt Lake 1.2 67,600 2:45 0.7 -41.7% 57,300 -15.2% 2:00 -27.3% 90.9 y Connection. City (29) Music Discovery.” 90.9 The KTBG Kansas City Bridge/”KC Local NA NA NA 0.4 NA 32,300 NA 2:15 NA 90.9 (34) 90.9 FM” KUNC 91.5/”Community KUNC Radio for Denver (19) 0.7 74,800 2:30 0.6 -14.3% 69,400 -7.2% 2:30 0 91.5 Northern Colorado” KUTX 98.9/”The KUTX Austin Music Austin (35) 2.1 110,900 2:45 1.5 -28.6% 99,300 -10.5% 2:15 -18.2% 98.9 Experience”

WERS WERS 88.9/”Discover Boston (10) 0.8 186,800 1:45 0.9 +12.5% 200,500 +7.3% 1:45 0 88.9 WERS”

90.7 WFUV/”New WFUV New York York’s Music 0.5 379,700 2:15 0.8 +60.0% 415,500 +9.4% 2:30 +11.1% 90.7 (1) Discovery” 88.5 WMNF WMNF/”Communi Tampa (18) 0.6 52,300 2:30 0.4 -33.3% 66,300 +26.8% 1:45 -30.0% 88.5 ty Conscious Radio”

WNKU WNKU/”Public Cincinnati 1.0 69,300 3:00 1.0 0 63,900 -7.8% 2:45 -8.3% 89.7 Radio that Rocks” (30)

89.7 WTMD Baltimore WTMD/”Radio for 0.3 60,200 1:00 0.5 +66.7% 83,100 +38.0% 1:15 +25.0% 89.7 (21) Music People”

WXPN Philadelphia WXPN 88.5 FM 1.1 244,200 2:00 1.1 0 256,700 +5.1% 2:00 0 88.5 (8)

WYEP WYEP Pittsburgh 91.3/”Where the 0.9 83,100 2:30 1.1 +22.2% 100,500 +20.9% 2:15 -10.0% 91.3 (25) Music Matters” 88-9 WYMS RadioMilwaukee/ Milwaukee 0.9 55,100 2:30 1.1 +22.2% 74,900 +35.9% 2:15 -10.0% 88.9 ”Discover New (38) Music”

1.0 2:21 1.0 2:12 Grand Total 2,017,800 0 2,217,300 +9.9% -6.4% AVG AVG AVG AVG

Source: RRC. © 2013 and 2014, The Nielsen Company. Topline data among P6+, Monday through Sunday 6 a.m. – midnight. Data not available for KCMP Stream or KTBG in the Winter 2014 or Fall 2013 ratings periods. Percent change indicates change between Fall 2013 and Spring 2014. KTBG and KCMP Stream not included in Grand Total.

Intelligence

Diary Markets – Quarterly Data

Fall 2013 Spring 2014

% % % Market AQH Weekly AQH Change Weekly Change Station Name/Slogan TSL TSL Change (Rank) Share Cume Share AQH Cume Weekly TSL Share Cume 90.3 FM KNBA/ KNBA ”A Koahnic Anchorage 1.8 10,400 6.2 1.5 -16.7% 9,000 -13.4% 5.6 -9.7% 90.3 Broadcast (169) Station” KUNC 91.5/”Community KUNC Ft. Collins- Radio for 5.3 52,100 6.4 4.9 -7.5% 44,900 -13.8% 6.4 0 91.5 Greeley (117) Northern Colorado” Albany- WEXT Exit 97.7/”It’s All Schenectady- 0.7 20,200 5.1 0.7 0 19,800 -2.0% 4.4 -13.7% 97.7 About the Music” Troy (65)

91.9 WFPK WFPK/”Radio Louisville (54) 2.8 56,700 7.2 2.4 -14.3% 62,900 +10.9% 5.4 -25.0% 91.9 Louisville”

WRUR WRUR Rochester, 88.5/”Different 1.0 28,000 5.0 1.1 +10.0% 36,400 +30.0% 4.4 -12.0% 88.5 NY (58) Radio”

2.3 6.0 2.1 5.2 Grand Total 167,400 -8.7% 173,000 +3.3% -13.3% AVG AVG AVG AVG