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De Johan Cruijff Arena Johan Cruijff ArenA Constant Innovation Henk van Raan, CIO Congres Ministerie van Economische Zaken Agentschap Telecom 7 November 2019 JOHAN CRUIJFF ARENA o Europe’s 1st multi functional stadium (1996) o Retractable roof o 55.000 capacity o 85 Skyboxes o 7.000 m² hospitality o Excellent accessibility o 2.500 Indoor Parking o PPP Development o Area Development o 100 Events per year o Profitable after depreciation Congres Ministerie van Economische Zaken Agentschap Telecom Football setting 55.000 In the round setting 70.000 End show 55.000 Panorama setting 30.000 Dance setting 35.000 Amphi theatre setting 12.000 FIFA World Cup qualifiers UEFA EC qualifiers Friendly matches Champions League Europa League Eredivisie League Cup matches Friendly matches 1998 Champions League Final EURO 2000 2013 Europa League Final EURO 2020 Congres Ministerie van Economische Zaken Agentschap Telecom SHOWS AND EVENTS U2 Robbie Rihanna Tina 2005 (3x) Williams 2016 (1x) Turner 2009 (2x) 2003 (2x) 1996 (3x) 2017 (2x) 2006 (4x) 2013 (1x) Coldplay Michael Madonna Muse 2016 (2x) Jackson 2006 (2x) 2013 (1x) 1996(3x) 2008 (1x) 1997 (2x) Roger Celine Dion Beyonce Eminem Waters 1997 (1x) 2016 (1x) 2003(2x) 2013(1x) 2008(1x) 2018 (2x) Rolling Bon Jovi Ed One Stones 2001 (2x) Sheeran Direction 1998 (5x) 2003 (1x) 2018 (2x) 2014 (2x) 2003 (2x) 2008 (1x) 2006 (1x) 2017 (2x) Congres Ministerie van Economische Zaken Agentschap Telecom André Rieu 2008 - 2011 7x 34.000 visitors Sensation 2000 – 2017 26x 35.000 visitors Toppers 2005 -2018 44x 62.000 visitors HOSPITABLE SAFE & SECURE ACCESSIBLE OFFER PEOPLE SUSTAINABLE AN UNFORGETABLE VIBRANT AREA EXPERIENCE STATE OF THE ART CONTINUITY FAN EXPERIENCE Goals 2015 -2020 125- MORE EVENTS 150 2,5 MORE VISITORS MIO HIGHER INCOME +20% ++ MORE SPONSOR REVENUES LOWER OPERATIONAL -20% COSTS 0 LOWER CARBON FOOTPRINT HIGHER CUSTOMER +1,5 SATISFACTION (1-10) Congres Ministerie van Economische Zaken Agentschap Telecom 2020 True Impact: Stadium as nucleus for area development Smart Stadium/City operational excellence platform Impact on Testbed for Stadium and City Services society Social inclusivity Social fostering inclusivity 2019 INTELLIGENT (CITY) OPERATING CENTRE platform Innovation 2017 platform 2015 Sustainability 5G PITCH DASHBOARD 2000 platform Knowledge Knowledge Area Area 1996 Impact on catalyst business development development 5th generation Multifunctional Sustainable Stadium Smart Stadium Area management Stadium Stadium (Energy, 0 carbon footprint) (Digitalization) (City OS) Congres Ministerie van Economische Zaken Agentschap Telecom 1,2 million visitors pa 500.000 visitors pa 950.000 visitors pa Stadium 2 million visitors pa Area Arena Park Events 250.000 pa Entrance 1,2 million visitors pa 1,8 million visitors pa 500.000 visitors pa 3 million employees pa 7 million passengers pa to the area 1,4 million visitors pa © 2016 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (‘KPMG International’), 10 a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks of KPMG International From protocol driven to data driven operator 1. Decision support, based on data 2. Data based decision making 3. Decision making based on predictive data analytics 4. Work with stakeholders Congres Ministerie van Economische Zaken Agentschap Telecom From Innovation Eco System to Living Lab to Scale-up JOHAN CRUIJFF ARENA AS DEVELOP S C A L E T O SHOWROOM & LIVING LAB A N A L Y S E & & STADIUMS & EXPERTISE TEST CITIES AND ITS ECOSYSTEM AMSTERDAM AS LIVING LAB Congres Ministerie van Economische Zaken Agentschap Telecom AIA themes 1. Basic infrastructure 2. Fan Experience 3. Customer journey 4. Safety & Security 5. Sustainability 6. Facility Management Congres Ministerie van Economische Zaken Agentschap Telecom Data Governance IN COOPERATION WITH: Congres Ministerie van Economische Zaken Agentschap Telecom ENGAGEMENT VS EXPERIENCE Engagement level Experience Online stadium program (Social Media, Stats, Betting, L.B.S.) Information Highlights Live watching Live watching Live presence on TV on TV in bar with in stadium friends Experience level ENTERTAINMENT EXTENSION Number of visitors in stadium Prior to First half Second half Post match Match Current in- and out flow Time Required in- and out flow WIFI HARDWARE WIFI HARDWARE Radials: Catwalk: 147 access points 38 access points 294 antennas 76 antennas IN COOPERATION WITH: ARENA 5G USE CASE DOMAINS A B C Enabling new mission-critical Connecting the massive Enhancing mobile broadband control services Internet of Things content services Operational Mobility Smart Stadium 360° video capture Center for MRA Operating System for live content 4k based on high for Event & Building media distribution reliable, high secure, management with collaboration with high scable, low real time IoT, 3D event organizers latency networks for GEOBIM Canvas for camera sharing, VR/AR supported peer2peer data operations sharing, multi site Common Ops Picture Safety & Security case – Digital perimeter in 5G Cooperation • National Police (funding partner) • City of Amsterdam • KPN (Telco), technology suppliers • Johan Cruijff ArenA In-Living Lab • Direct communication with personnel • In-house processing using edge computing Digital Perimeter • Identify people • Automated anomaly detection • Capture incidents by stewards with bodycams • Group communication by phone • Mobility Command Center is control room Critical Connectivity Operational Mobility Center Involved parties include: • Event venues (JCA, Ziggo Dome, AFAS Live) • Parking providers • NS (Dutch Railways) • GVB (Amsterdam Public Transport) • Rijkswaterstaat (Dutch National Road Authorities) • Provincie North – Holland (Provincial Road Authorities) • Brink Verkeer (Traffic and parking controllers) • Social Media providers: LiveCrowd • Other Service providers: Mobility Portal Congres Ministerie van Economische Zaken Agentschap Telecom 5G TARGETS A MOBILE CONNECTED SOCIETY Enhanced Mobile Massive Machine Type Ultra Reliable Low Latency 1 2 3 Broadband (eMBB) Communications (mMTC) Communications (URLLC) • Fast and reliable mobile • Smart agriculture • Auto Driving broadband • Transport & logistics • Public Safety • Virtual Reality (VR) and • Smart energy • Robotics Augmented Reality (AR) • Industry 4.0 • Medical/E-Health • Fixed Wireless Access • Drone delivery Source: Deutsche Bundesregierung, “5G-strategy-fur-Deutschland, July 2017” Connectivity for smart society Connectivity is Key Enabler Essential infrastructure for social and economical development Cornerstone for linking physical and virtual worlds to create successful smart livable cities Trusted & Secure by Design!! Je gaat het pas zien als je het door hebt. Thank you for your attention Henk van Raan November 7th, 2019.
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