2010 / 2011 It’s time 1 for Brazil in Singapore Building partnerships, Connecting people www.brazil.org.sg ●TRADE ●FOREIGN POLICY ●INVESTMENTS ●ENERGY ●ECONOMYIt’s time for Brazil in ●SingaporeTOURISM 210X297 SAOPAULO(E)150610.pdf 1 6/15/10 8:17 AM 2 Company Directory 22 Biotechnology Cooperation: Making Headway 24 Brazil Ambassadors’ Meeting in Singapore 25 Scientific Co-operation 26 Leading the Way in Biotechnology 27 Temasek in Brazil: Here to Stay 28 Industry’s Challenges: Innovation and Competitiveness 32 Innovation for The Future 35 Tax Matters 37 Legal Eagles 38 Jet Set 39 It’s time for Brazil in Singapore www.brazil.org.sg 210X297 SAOPAULO(E)150610.pdf 1 6/15/10 8:17 AM 11 contents IN THIS ISSUE 04 Brazil and Singapore: Becoming Increasingly Aware of Each Other 06 Building New Bridges Between Latin America and Southeast Asia 09 A New World Map and Brazil’s Foreign Policy 11 ASEAN and Latin America: Time for a Vibrant Connectivity 14 Brazil at a Glance 16 G-20: Change and Challenge 18 Trade Promotion and ”Brazil Tradenet” 19 Oil Discovery to Drive Brazil’s Growth 76 20 Preferred Partners Company Directory 22 Biotechnology Cooperation: Making Headway 24 Brazil Ambassadors’ Meeting in Singapore 25 Scientific Co-operation 26 Leading the Way in Biotechnology 27 Temasek in Brazil: Here to Stay 28 Industry’s Challenges: Innovation and Competitiveness 32 Innovation for The Future 35 Tax Matters 37 Legal Eagles 38 Jet Set 39 80 MICA (P)008/10/2009 This commemorative special is published under the advocacy of Mr. Paulo Alberto da Silveira Soares, Ambassador of Brazil, Sin- gapore. © Copyright 2009 by Sun Media Pte Ltd. The opinions, pronouncements or views expressed or implied in this publication are those of contributions or www.brazil.org.sg It’s time for Brazil in Singapore authors. The aim of this publication is to guide and provide general information. While every effort has been made to ensure the accuracy of all information contained, the publisher cannot be liable for loss incurred in any way whatsoever by a company person relying on this information. 2 PUBLISHER Nomita Dhar Sunmedia Pte Ltd EDITOR IN CHIEF Foreword Herbert Drummond EDITORIAL ASSISTANTS hen I arrived to Singapore, Carlos B. Pheysey in the final of June 2009, I and Tania Meulenberg thought I knew much about this country, specifically, and ASSISTANT EDITOR WAsia, in general. I had been here before, Richard Lord in February 2008, organizing the visit of and Nazir Keshvani Chancellor Celso Amorim, and I loved the country, which helped me decide to come SUB EDITOR back, this time to stay for a bit longer. The Neha Lad and Himani S. Kale invitation of Ambassador Paulo Soares, whom I met in Brasília when he was ap- DESIGN pointed Ambassador of Brazil to Singa- Valerius Reza Boenawan pore, was just a push in the right direction. and Nur Amalina Bte Mohammed Now, after living here for a little more than one year I am sure I have much to ADVERTISING & MARKETING Himani S. Kale learn about this country and this amazing continent that surprises me all the time. Singapore is a small country that can FINANCIAL OFFICER teach much bigger ones how to develop Herbert Drummond Hong You Loong fast and how to well organize a State in Head of Trade a sustainable way, providing comfort and PHOTO CONTRIBUTIONS high living standards to its population. Asia and competently conducted by Tânia, who Special thanks to Embratur is the continent that has been fastest de- works with me in the Trade Sector. When Source- logo veloping in the world since the beginning she is involved in something, I just expect PRINTING of this century, and will probably be the the best. Image Office Printers economic hub of the planet before 2050, SUNMEDIA with China and India leading the way. All this will be portrayed in this issue. www.sunmediaonline.com We will also have articles by high level Another happy surprise was the team Brazilian representatives such as Min- of the Embassy. I have never met such ister Celso Amorim, Ambassador Paulo well prepared team with high knowledge Soares and Ambassador Marcos Galvao. of their job and large disposition to work, Other articles will cover tourism experi- even in weekends and holidays, when ences, economy, bilateral cooperation, Sunmedia Pte Ltd necessary. I have never seen anyone trade, investment, the first ever delega- 20 Kramat Lane #01-02 tion that came from Brazil to Singapore to United House complaining about the long hours or the Brazilia’s Asian Export Drive 60 hard work. This is also true for colleagues discuss innovation and, last but not least, Singapore 228773 who came from Brazil to help us for a little an architect`s view about the 50 years of Tel +65 6735-2972 while during hard times and who deliver Brasilia. Fax +65 6735-3114 Samba Soccer 63 their jobs here very well. We have been [email protected] very lucky so far. Finally I would like to thank all those www.sunmediaonline.com Soccerex Global Convention 65 who made the “It’s Time for Brazil in This year was no different from 2009. Singapore 2010-2011” edition possible. Mission Essential 70 We have been busy all the time. We The team from the Brazilian Embassy and received several commercial and political especially the team of SunMedia, well rep- Food, Glorious Food from Brazil 72 delegations and had to prepare their agen- resented by Nomita, whose kindness and das, accompany them to the meetings happiness always brings some light when and report to Brazil. Also we organized she comes to meet us at the Embassy. To Embassy of Brazil Ministry of External Relations Bebel Gilberto Wows Singapore Audience 74 the largest event ever sponsored by this all of you, I wish only the best. Embassy: the exposition “Football: the Come Do the Capoeira 76 Brazilian Passion”, which was remarkably Enjoy the reading! EditoRIAL OFFICE Get That New Look 78 Embassy of Brazil in Singapore Economic and Trade Section The Many Wonders of Brazil: 101 Thomson Road #09-05 Tales of Singaporeans in Brazil 80 United Square Singapore 307591 Tel +65 6003-9372 Fax +65 6256-4565 [email protected] www.brazil.org.sg It’s time for Brazil in Singapore www.brazil.org.sg 33 contents IN THIS ISSUE 41 Jurong Consultants Share Master Planning Expertise With Brazil Airport Project 42 Brazil’s Choice Partner 45 Singapore: Where Businesses are Well Positioned to Ride Asia’s Growth 48 Qatar Airways Daily Sao Paulo flight Takes Off 50 Aviation Discussions Take Flight at Singapore AirShow 53 “Brasilia: 50 Years of the Modernist Capital” 55 The Exhibition “Football: The Brazilian Passion” 55 58 Youth Olympic Games: Sporting Chance Brazilia’s Asian Export Drive 60 Samba Soccer 63 Soccerex Global Convention 65 Mission Essential 70 Food, Glorious Food from Brazil 72 Bebel Gilberto Wows Singapore Audience 74 Come Do the Capoeira 76 Get That New Look 78 The Many Wonders of Brazil: Tales of Singaporeans in Brazil 80 65 www.brazil.org.sg It’s time for Brazil in Singapore 4 Ambassador’s Message BRAZIL AND SINGAPORE: BECOMING INCREASINGLY AWARE OF EACH OTHER he last ten months investor among South East of 2010 have been Asian countries in direct witnessing a remark- ivestments, as well as in the able and vibrant equity, mergers and acquisi- increaseT of “awareness” of tions market where Brazil each others potentialities! holds the Latin America It looks like Singaporeans leading position nowadays. and Brazilians are becoming Lately, Singapore investment more familiar with each other holdings such as Temasek and have finally woken up to and GIC are becoming our vast possibilities for co- increasingly engaged in the operation and exchange. Be Brazilian capital markets! it by enhancing and diversify- At the Embassy, over ing trade relations, identifying Ambassador Paulo Alberto Soares the last four years, since new areas for business and I was assigned as Ambas- technological partnership or sador of Brazil, my team by improving the quality of tion, in areas as diversified of collaborators have been knowledge of each other’s transportation, ports, air- working hard to deliver our society and culture. ports, popular housing, urban main target of continuously And, by now, it does planning and infrastructure, improving the quality of our seem that be it at public or bio-technology, petrol, off- relation with Singapore. I private levels, Singapore shore and food industries, guess we are on the right and Brazil are definitely electronics and ICTs. track, so far!! becoming much more aware At the same pace, Sin- For our Singaporean of each other’s economic gaporean government mis- friends all I have to say is performance and exposure sions and groups of private that the vibrancy for the to the fast changing reali- and public enterprises have Brazilian Singaporean inter- ties of the global economic been visiting quite a number connectivity will not cease to architecture. of Brazilian states, like Rio expand for the coming years. We have come a long de Janeiro, Brasília, Minas Do keep in mind that way since the world financial Gerais, Espírito Santo, Brazil will be hosting the crisis of late 2008. Brazil- Bahia, São Paulo, Paraná. Soccer World Cup in 2014 ian Government and trade Santa Catarina and Rio and the World Olympic promotion Agencies and Grande do Sul.! Games in 2016! Opportuni- missions, as well as private Regarding economic ties for partnership projects, sector enterprises have been and commercial bilateral investments and coopera- intensively coming to the flows, Singapore remains tion are multiple for a Global shores of Singapore, looking one of Brazil’s top trade player like Singapore! for partnership and coopera- partners in Asia and the first It’s time for Brazil in Singapore www.brazil.org.sg Builder of distinction 5 Right people, Rigorous execution, Reputable partners, Robust technology – Keppel Offshore & Marine delivers superior solutions across 20 yards and offices in 16 countries.