2010 / 2011 It’s time for Brazil in Singapore Building partnerships, Connecting people ●TRADE ●FOREIGN POLICY ●INVESTMENTS ●ENERGY ●ECONOMY ●TOURISM 210X297 SAOPAULO(E)150610.pdf 1 6/15/10 8:17 AM 210X297 SAOPAULO(E)150610.pdf 1 6/15/10 8:17 AM 1 PUBLISHER Nomita Dhar Foreword Sunmedia Pte ltd EDITOR IN CHIEF Herbert Drummond EDITORIAL ASSISTANTS hen I arrived to Singapore, Tania Meulenberg in the final of June 2009, I and Carlos B. Pheysey thought I knew much about this country, specifically, and ASSISTANT EDITOR WAsia, in general. I had been here before, Richard lord in February 2008, organizing the visit of and Nazir Keshvani Chancellor Celso Amorim, and I loved the country, which helped me decide to come SUB EDITOR back, this time to stay for a bit longer. The Neha lad and Himani S. Kale invitation of Ambassador Paulo Soares, whom I met in Brasília when he was ap- pointed Ambassador of Brazil to Singa- DESIGN Valerius Reza Boenawan pore, was just a push in the right direction. and Nur Amalina Bte Mohammed Now, after living here for a little more than one year I am sure I have much to ADVERTISING & MARKETING learn about this country and this amazing Himani S. Kale continent that surprises me all the time. Singapore is a small country that can FINANCIAL OFFICER teach much bigger ones how to develop Herbert Drummond Hong You loong fast and how to well organize a State in Head of Trade a sustainable way, providing comfort and PHOTO CONTRIBUTIONS high living standards to its population. Asia works with me in the Trade Sector. When Special thanks to Embratur is the continent that has been fastest de- she is involved in something, I just expect Source- logo veloping in the world since the beginning the best. PRINTING of this century, and will probably be the Image office Printers economic hub of the planet before 2050, All this will be portrayed in this issue. SUNMEDIA with China and India leading the way. We will also have articles by high level www.sunmediaonline.com Brazilian representatives such as Min- Another happy surprise was the team ister Celso Amorim, Ambassador Paulo of the Embassy. I have never met such Soares and Ambassador Marcos Galvao. well prepared team with high knowledge Other articles will cover tourism experi- of their job and large disposition to work, ences, economy, bilateral cooperation, even in weekends and holidays, when trade, investment, the first ever delega- Sunmedia Pte ltd necessary. I have never seen anyone tion that came from Brazil to Singapore to 20 Kramat lane #01-02 complaining about the long hours or the discuss innovation and, last but not least, United House hard work. This is also true for colleagues an architect`s view about the 50 years of Singapore 228773 who came from Brazil to help us for a little Brasilia. Tel +65 6735-2972 while during hard times and who deliver Fax +65 6735-3114 their jobs here very well. We have been Finally I would like to thank all those [email protected] very lucky so far. who made the “It’s Time for Brazil in www.sunmediaonline.com Singapore 2010-2011” edition possible. This year was no different from 2009. The team from the Brazilian Embassy and We have been busy all the time. We especially the team of SunMedia, well rep- received several commercial and political resented by Nomita, whose kindness and delegations and had to prepare their agen- happiness always brings some light when das, accompany them to the meetings she comes to meet us at the Embassy. To and report to Brazil. Also we organized all of you, I wish only the best. Embassy of Brazil Ministry of External Relations the largest event ever sponsored by this Embassy: the exposition “Football: the Enjoy the reading! Brazilian Passion”, which was remarkably EdIToRIal oFFIcE and competently conducted by Tânia, who Embassy of Brazil in Singapore Economic and Trade Section 101 Thomson Road #09-05 United Square Singapore 307591 Tel +65 6003-9372 Fax +65 6256-4565 [email protected] [email protected] www.brazil.org.sg It’s time for Brazil in Singapore www.brazil.org.sg 2 2 contents IN THIS ISSUE 04 Brazil and Singapore: Becoming Increasingly Aware of Each Other 06 Building New Bridges Between latin america and Southeast asia 09 A New World Map and Brazil’s Foreign Policy 11 aSEaN and latin america: Time for a Vibrant connectivity 14 Brazil at a Glance 16 G-20: change and challenge 18 Trade Promotion and ”Brazil Tradenet” 19 Oil Discovery to Drive Brazil’s Growth 76 20 Preferred Partners Company Directory 22 Brazil’s Asian Export Drive 60 Biotechnology Co-operation: Making Headway 24 Samba Soccer 63 Brazil Ambassadors’ Meeting in Singapore 25 Soccerex Global Convention 65 Scientific co-operation 26 Mission Essential 70 leading the Way in Biotechnology 27 Food, Glorious Food from Brazil 72 Temasek in Brazil: Here to Stay 28 Bebel Gilberto Wows Singapore Audience 74 Industry’s Challenges: Innovation and Competitiveness 32 Come Do the Capoeira 76 Innovation for The Future 35 Get That New look 78 Tax Matters 37 The Many Wonders of Brazil: Tales of Singaporeans 80 legal Eagles 38 Jet Set 39 80 33 41 Jurong consultants Share Master Planning Expertise With Brazil Airport Project 42 Brazil’s Choice Partner 45 Singapore: Where Businesses are Well Positioned to Ride asia’s Growth 48 Qatar airways daily Sao Paulo flight Takes off 50 Aviation Discussions Take Flight at Singapore AirShow 53 “Brasilia: 50 Years of the Modernist capital” 55 The Exhibition “Football: The Brazilian Passion” 55 58 Youth Olympic Games: Sporting Chance Brazil’s Asian Export Drive 60 Samba Soccer 63 Soccerex Global Convention 65 Mission Essential 70 Food, Glorious Food from Brazil 72 Bebel Gilberto Wows Singapore Audience 74 Come Do the Capoeira 76 Get That New look 78 The Many Wonders of Brazil: Tales of Singaporeans 80 65 MICA (P)008/10/2009 This commemorative special is published under the advocacy of Mr. Paulo Alberto da Silveira Soares, Ambassador of Brazil, Sin- gapore. © Copyright 2009 by Sun Media Pte Ltd. The opinions, pronouncements or views expressed or implied in this publication are those of contributions or authors. The aim of this publication is to guide and provide general information. While every effort has been made to ensure the accuracy of all information contained, the publisher cannot be liable for loss incurred in any way whatsoever by a company person relying on this information. 4 Ambassador’s Message BRAZIL AND SINGAPORE: BECOMING INCREASINGLY AWARE OF EACH OTHER he last ten months investor among South East of 2010 have been Asian countries in direct witnessing a remark- ivestments, as well as in the able and vibrant equity, mergers and acquisi- Tincrease of “awareness” of tions market where Brazil each others potentialities! holds the latin america It looks like Singaporeans leading position nowadays. and Brazilians are becoming lately, Singapore investment more familiar with each other holdings such as Temasek and have finally woken up to and GIC are becoming our vast possibilities for co- increasingly engaged in the operation and exchange. Be Brazilian capital markets! it by enhancing and diversify- At the Embassy, over ing trade relations, identifying Ambassador Paulo Alberto Soares the last four years, since new areas for business and I was assigned as Ambas- technological partnership or sador of Brazil, my team tion, in areas as diversified by improving the quality of of collaborators have been transportation, ports, air- knowledge of each other’s working hard to deliver our ports, popular housing, urban society and culture. main target of continuously planning and infrastructure, And, by now, it does improving the quality of our bio-technology, petrol, off- seem that be it at public or relation with Singapore. I shore and food industries, private levels, Singapore guess we are on the right electronics and ICTs. and Brazil are definitely track, so far!! At the same pace, Sin- becoming much more aware For our Singaporean gaporean government mis- of each other’s economic friends all I have to say is sions and groups of private performance and exposure that the vibrancy for the and public enterprises have to the fast changing reali- Brazilian Singaporean inter- been visiting quite a number ties of the global economic connectivity will not cease to of Brazilian states, like Rio architecture. expand for the coming years. de Janeiro, Brasília, Minas We have come a long Do keep in mind that Gerais, Espírito Santo, way since the world financial Brazil will be hosting the Bahia, São Paulo, Paraná. crisis of late 2008. Brazil- Soccer World cup in 2014 Santa catarina and Rio ian Government and trade and the World Olympic Grande do Sul.! promotion Agencies and Games in 2016! opportuni- Regarding economic missions, as well as private ties for partnership projects, and commercial bilateral sector enterprises have been investments and coopera- flows, Singapore remains intensively coming to the tion are multiple for a Global one of Brazil’s top trade shores of Singapore, looking player like Singapore! for partnership and coopera- partners in asia and the first It’s time for Brazil in Singapore www.brazil.org.sg Builder of distinction 5 Right people, Rigorous execution, Reputable partners, Robust technology – Keppel Offshore & Marine delivers superior solutions across 20 yards and offices in 16 countries. Keppel continues to support Brazil’s ambition to create a vibrant marine industry and fuel growth. 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