THE BASKETBALL LEAGUE REPORT a Data-Driven Digital Analysis Focused on Basketball

THE BASKETBALL LEAGUE REPORT A data-driven digital analysis focused on basketball

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 1 / 80 IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies.

In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded software, mobile software, wearable technologies and User Experience.

Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group "Be", a multinational company which is quoted on the Italian stock exchange.

We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging We are knowledge, research and extended vision. We lead our clients through innovative paths to Digital Enablers connect people and brands, combining listening skills, engagement and experimentation.

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 2 / 80 Summary IQUII SPORT 4 LBA Serie A: Players 64 FANIZE: THE FAN ENGAGEMENT & LOYALTY PLATFORM 6 SPORTXP: THE SPORT PLATFORM FOR CLUBS 7 LNP Serie A2 Ovest: Players 69 PLAYERXP: THE SPORT PLATFORM FOR ATHLETES 8 LNP Serie A2 Est: Players 74 EuroLeague 9 TBL (R)EVOLUTION 79 LBA Serie A 19

LNP Serie A2 Ovest 29

LNP Serie A2 Est 38

ITALY: Overview 47

OFFICIAL APPS 60

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 3 / 80 SPORT MARKETING & FAN ENGAGEMENT Understanding main stakeholders' strategies and anticipating Sport Industry trends, to engage the fan inside and outside the venue with membership, loyalty, proximity and sport retail strategies.

INNOVATION TECHNOLOGY & SPORT PLATFORMS Outlining the relationship between sport and new technologies, deepening CRM and membership platform development studying technologies for clubs, associations and sports events.

In August 2017 IQUII Sport has been launched, the Business Unit designed to study and deepen four DATA MONETIZATION Sport Industry areas: Developing data-driven strategies to support stakeholders, aiming to create value from data both directly and indirectly, and integrating online and offline touchpoints.

INSIGHTS & REPORTS Collecting and analysing data, producing reports and infographics about clubs, players, events and the new eSports scenario.

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 4 / 80 Nowadays, the implementation of a strategy needs to be OUR CLIENTS planned with a data-driven approach.

With this in mind, our three reports were born: "The European Football Club" Report for football, "The Basketball League" Report for basketball and "The Volleyball League" Report for volleyball.

These studies deal with the presence of the main stakeholders of the related sports on social media, highlighting variations and overtakes on a monthly basis.

The aim of IQUII Sport is to realize and to offer tools supporting clubs, brands and athletes in the acquisition, engagement, loyalty and monetization of their own fanbases.

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 5 / 80 @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 6 / 80 @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 7 / 80 @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 8 / 80 Countries included in this overview

TURKISH AIRLINES EUROLEAGUE

10 COUNTRIES 18 CLUBS

18 9 32.5 M

CLUBS BRANDS FANS

Total EuroLeague Total EuroLeague sport Total Facebook, Twitter, Basketball Clubs brands analyzed. Instagram, YouTube fans of the analyzed. EuroLeague Basketball Clubs analyzed.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 10 / 80 CLUBS FANS 01 REAL MADRID BALONCESTO 15.6 M 02 FC BARCELONA 2.3 M 03 FENERBAHCE BEKO 1.2 M 04 CRVENA ZVEZDA MTS BELGRADE 450.8 K 05 OLYMPIACOS PIRAEUS 400.9 K 06 PANATHINAIKOS OPAP ATHENS 388.2 K 15.6 M 07 FC BAYERN MUNICH 297.7 K 16.0 M 08 ANADOLU EFES SPOR KOLUBU 276.0 K EUROLEAGUE Facebook 09 MACCABI FOX TEL AVIV 236.2 K 10 ZALGIRIS KAUNAS 218.6 K 11 A|X ARMANI EXCHANGE MILANO 174.0 K 12 VALENCIA BASKET 110.9 K 13 CSKA MOSCA 93.9 K 14 ALBA BERLIN 69.7 K 15 LDLC ASVEL VILLEURBANNE 69.1 K 12.0 M 16 KIROLBET BASKONIA VITORIA-GASTEIZ 55.1 K 17 KHIMKI MOSCA 10.9 K TOTAL FANBASE 18 ZENIT ST PETERSBURG 2.4 K 22.0 M

8.0 M

4.0 M 2.3 M Ranking of the EuroLeague 1.2 M basketball clubs on Facebook. 450.8 K 400.9 K 388.2 K 297.7 K 276.0 K 236.2 K 218.6 K

*[from January 07, 2020 to February 05, 2020]

734.0 K 08 ZALGIRIS KAUNAS 96.2 K EUROLEAGUE Twitter 09 FC BAYERN MUNICH 90.2 K 10 PANATHINAIKOS OPAP ATHENS 86.6 K 11 OLYMPIACOS PIRAEUS 85.7 K 628.0 K 12 KIROLBET BASKONIA VITORIA-GASTEIZ 84.1 K 13 MACCABI FOX TEL AVIV 60.6 K 14 A|X ARMANI EXCHANGE MILANO 50.0 K 550.2 K 15 ALBA BERLIN 36.1 K 16 LDLC ASVEL VILLEURBANNE 28.9 K 550.5 K 17 KHIMKI MOSCA 13.0 K TOTAL FANBASE 18 ZENIT ST PETERSBURG 5.6 K 3.2 M

367.0 K

195.2 K 187.1 K 183.5 K 141.9 K

96.6 K 96.2 K 90.2 K 86.6 K Ranking of the EuroLeague basketball clubs on Twitter.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 12 / 80 CLUBS FANS 01 REAL MADRID BALONCESTO 2.6 M 02 FENERBAHCE BEKO 942.6 K 3.0 M 03 FC BARCELONA 621.0 K 04 FC BAYERN MUNICH 226.9 K 05 PANATHINAIKOS OPAP ATHENS 182.3 K 06 OLYMPIACOS PIRAEUS 180.3 K 2.6 M 07 CRVENA ZVEZDA MTS BELGRADE 172.2 K 08 ANADOLU EFES SPOR KOLUBU 127.7 K EUROLEAGUE Instagram 2.5 M 09 ZALGIRIS KAUNAS 103.3 K 10 A|X ARMANI EXCHANGE MILANO 93.6 K 11 CSKA MOSCA 84.7 K 12 MACCABI FOX TEL AVIV 76.5 K 13 VALENCIA BASKET 70.6 K 14 KIROLBET BASKONIA VITORIA-GASTEIZ 45.7 K 15 LDLC ASVEL VILLEURBANNE 34.8 K 2.0 M 16 KHIMKI MOSCA 33.3 K 17 ALBA BERLIN 30.7 K TOTAL FANBASE 18 ZENIT ST PETERSBURG 24.1 K 5.6 M 1.5 M

942.6 K 1.0 M

621.0 K

500.0 K

Ranking of the EuroLeague 226.9 K 182.3 K 180.3 K 172.2 K 127.7 K basketball clubs on Instagram. 103.3 K 93.6 K

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 13 / 80 CLUBS FANS 01 FENERBAHCE BEKO 1.3 M 02 OLYMPIACOS PIRAEUS 91.0 K 03 PANATHINAIKOS OPAP ATHENS 53.4 K 1.5 M 04 REAL MADRID BALONCESTO 51.2 K 05 ZALGIRIS KAUNAS 41.8 K 06 CRVENA ZVEZDA MTS BELGRADE 29.4 K 1.3 M 07 MACCABI FOX TEL AVIV 27.7 K 08 CSKA MOSCA 14.2 K EUROLEAGUE YouTube 09 FC BAYERN MUNICH 13.8 K 1.3 M 10 A|X ARMANI EXCHANGE MILANO 13.3 K 11 ANADOLU EFES SPOR KOLUBU 12.5 K 12 VALENCIA BASKET 5.3 K 13 ALBA BERLIN 5.3 K 14 KIROLBET BASKONIA VITORIA-GASTEIZ 5.0 K 15 KHIMKI MOSCA 3.8 K 1.0 M 16 LDLC ASVEL VILLEURBANNE 2.9 K 17 ZENIT ST PETERSBURG 415 TOTAL FANBASE 18 FC BARCELONA 0 1.7 M 750.0 K

500.0 K

250.0 K

Ranking of the EuroLeague 91.0 K 53.4 K 51.2 K 41.8 K basketball clubs on YouTube. 29.4 K 27.7 K 14.2 K 13.8 K 13.3 K

*[from January 07, 2020 to February 05, 2020] The FC Barcelona account has not been considered, since it includes football-related contents only.

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 14 / 80 CLUBS FANS 01 REAL MADRID BALONCESTO 18.8 M 02 FENERBAHCE BEKO 4.2 M 03 FC BARCELONA 3.5 M 04 OLYMPIACOS PIRAEUS 757.9 K 05 CRVENA ZVEZDA MTS BELGRADE 749.0 K 06 PANATHINAIKOS OPAP ATHENS 710.5 K 07 FC BAYERN MUNICH 628.6 K 16.0 M 18.8 M 08 ANADOLU EFES SPOR KOLUBU 603.3 K EUROLEAGUE Social 09 ZALGIRIS KAUNAS 460.0 K 10 MACCABI FOX TEL AVIV 401.0 K 11 CSKA MOSCA 388.1 K 12 A|X ARMANI EXCHANGE MILANO 330.9 K 13 VALENCIA BASKET 328.7 K 14 KIROLBET BASKONIA VITORIA-GASTEIZ 189.8 K 15 ALBA BERLIN 141.9 K 12.0 M 16 LDLC ASVEL VILLEURBANNE 135.7 K 17 KHIMKI MOSCA 61.0 K TOTAL FANBASE 18 ZENIT ST PETERSBURG 32.4 K 32.5 M

8.0 M

4.0 M 3.5 M Ranking of the EuroLeague 4.2 M basketball clubs based on the 757.9 K 749.0 K 710.5 K 628.6 K 603.3 K 460.0 K 401.0 K

aggregate Facebook, Twitter, 0 Instagram and YouTube fanbases.

*[from January 07, 2020 to February 05, 2020]

15.0 M TOTAL FANBASE 32.5 M 10.0 M

10.0 M

5.0 M

Potential Social Media exposition of the Sport Brands in relation 603.3 K 460.0 K 330.9 K 328.7 K 189.8 K 135.7 K 32.4 K

to the total fanbase of the 18 0 sponsored EuroLeague basketball clubs.

*[from January 07, 2020 to February 05, 2020]

CLUBS 18

SPORT BRANDS 9

Coverage of the Sport Brands in relation to the 18 sponsored EuroLeague basketball clubs.

*[from January 07, 2020 to February 05, 2020]

FIRST DIVISION 17 CLUBS

LBA SERIE A

SECOND DIVISION 14 CLUBS ITALY LNP SERIE A2 OVEST

SECOND DIVISION 14 CLUBS

LNP SERIE A2 EST

17 7 1.4 M + 1.06%* CLUBS BRANDS FANS

Total LBA Serie A Total LBA Serie A sport Total Facebook, Twitter, Basketball Clubs brands analyzed. Instagram, YouTube fans of the analyzed. LBA Serie A Basketball Clubs analyzed.

*[from January 07, 2020 to February 05, 2020]

174.0 K 08 S.BERNARDO-CINELANDIA CANTÙ 28.2 K +0.21 LBA SERIE A Facebook 09 HAPPY CASA BRINDISI 28.0 K +2.74 10 GRISSIN BON REGGIO EMILIA 27.5 K +1 +3.19 11 POMPEA FORTITUDO BOLOGNA 27.0 K -1 +0.30 12 VIRTUS ROMA 23.3 K +0.40 13 ALLIANZ PALLACANESTRO TRIESTE 22.1 K +0.52 14 DE' LONGHI TREVISO 20.5 K +1.06 15 VANOLI CREMONA 15.8 K +0.46 16 CARPEGNA PROSCIUTTO PESARO 14.7 K +0.55 130.5 K 119.1 K 17 ORIORA PISTOIA 13.4 K +0.95 TOTAL FANBASE 726 K

87.0 K

58.6 K 47.6 K 39.3 K 43.5 K 38.1 K 29.1 K 28.2 K 28.0 K 27.5 K

Ranking of the LBA Serie A basketball clubs on Facebook.

*[from January 07, 2020 to February 05, 2020]

50.0 K 08 GRISSIN BON REGGIO EMILIA 9.1 K +1 +1.55 LBA SERIE A Twitter 09 HAPPY CASA BRINDISI 9.1 K -1 +0.78 10 DOLOMITI ENERGIA TRENTINO 8.5 K +0.73 11 VANOLI CREMONA 7.1 K +0.40 12 ORIORA PISTOIA 6.2 K +0.65 13 GERMANI BASKET BRESCIA 4.5 K +1.34 14 ALLIANZ PALLACANESTRO TRIESTE 4.2 K -0.05 15 CARPEGNA PROSCIUTTO PESARO 3.2 K +0.86 16 DE' LONGHI TREVISO 2.0 K +1.51 37.5 K 17 POMPEA FORTITUDO BOLOGNA - - TOTAL FANBASE

191 K 27.7 K

25.0 K

12.4 K 12.3 K 12.0 K 11.7 K 11.4 K 12.5 K 9.1 K 9.1 K 8.5 K

Ranking of the LBA Serie A basketball clubs on Twitter.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 21 / 80 CLUBS FANS % VAR* 01 A|X ARMANI EXCHANGE MILANO 93.6 K +2.07 02 BANCO DI SARDEGNA SASSARI 66.1 K +1.79 03 SEGAFREDO VIRTUS BOLOGNA 32.7 K +3.89 04 UMANA REYER VENEZIA 30.2 K +1.25 05 POMPEA FORTITUDO BOLOGNA 24.7 K +0.99 06 GRISSIN BON REGGIO EMILIA 24.3 K +1.36 93.6 K 07 GERMANI BASKET BRESCIA 20.0 K +3.73 94.0 K 08 DOLOMITI ENERGIA TRENTINO 18.9 K +1.52 LBA SERIE A Instagram 09 HAPPY CASA BRINDISI 18.5 K +4.37 10 DE' LONGHI TREVISO 14.7 K +2.40 11 S.BERNARDO-CINELANDIA CANTÙ 14.4 K +1.77 12 OPENJOBMETIS VARESE 13.8 K +1.42 13 VANOLI CREMONA 13.0 K +1.20 14 ALLIANZ PALLACANESTRO TRIESTE 12.7 K +1.86 15 VIRTUS ROMA 11.7 K +2.95 16 ORIORA PISTOIA 9.4 K +2.20 70.5 K 66.1 K 17 CARPEGNA PROSCIUTTO PESARO 7.7 K +2.26 TOTAL FANBASE 427 K

47.0 K

32.7 K 30.2 K 24.7 K 24.3 K 20.0 K 23.5 K 18.9 K 18.5 K 14.7 K

Ranking of the LBA Serie A basketball clubs on Instagram.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 22 / 80 CLUBS FANS % VAR* 01 A|X ARMANI EXCHANGE MILANO 13.3 K +0.76 02 BANCO DI SARDEGNA SASSARI 8.1 K +1.64 03 S.BERNARDO-CINELANDIA CANTÙ 2.2 K +0.93 04 UMANA REYER VENEZIA 2.1 K +0.98 05 POMPEA FORTITUDO BOLOGNA 1.8 K 0 06 OPENJOBMETIS VARESE 1.6 K +0.65 14.0 K 13.3 K 07 GRISSIN BON REGGIO EMILIA 1.6 K +1.31 08 DOLOMITI ENERGIA TRENTINO 1.5 K +2.68 LBA SERIE A YouTube 09 GERMANI BASKET BRESCIA 1.4 K +2.92 10 CARPEGNA PROSCIUTTO PESARO 1.4 K +1.49 11 VIRTUS ROMA 1.3 K +1.56 12 ALLIANZ PALLACANESTRO TRIESTE 1.1 K +2.70 13 SEGAFREDO VIRTUS BOLOGNA 1.1 K +1 +10.41 14 HAPPY CASA BRINDISI 1.0 K -1 +4.00 10.5 K 15 DE' LONGHI TREVISO 785 +2.88 16 ORIORA PISTOIA 656 +0.77 17 VANOLI CREMONA 426 +0.71 TOTAL FANBASE 8.1 K 41 K

7.0 K

3.5 K 2.2 K 2.1 K 1.8 K 1.6 K 1.6 K 1.5 K 1.4 K 1.4 K Ranking of the LBA Serie A basketball clubs on YouTube.

*[from January 07, 2020 to February 05, 2020]

24 / 80 CLUBS FANS % VAR* 01 A|X ARMANI EXCHANGE MILANO 330.9 K +0.79 02 BANCO DI SARDEGNA SASSARI 221.0 K +0.76 03 SEGAFREDO VIRTUS BOLOGNA 103.8 K +1.81 04 UMANA REYER VENEZIA 83.3 K +0.65 05 DOLOMITI ENERGIA TRENTINO 76.5 K +0.54 06 OPENJOBMETIS VARESE 65.7 K +0.36 330.9 K 07 GRISSIN BON REGGIO EMILIA 62.4 K +2.18 174.0 K 08 S.BERNARDO-CINELANDIA CANTÙ 57.1 K +0.63 LBA SERIE A Social 09 HAPPY CASA BRINDISI 56.5 K +2.97 10 GERMANI BASKET BRESCIA 55.0 K +2.11 11 POMPEA FORTITUDO BOLOGNA 53.5 K +0.61 12 VIRTUS ROMA 48.3 K +1.04 13 ALLIANZ PALLACANESTRO TRIESTE 40.1 K +0.94 14 DE' LONGHI TREVISO 38.0 K +1.64 15 VANOLI CREMONA 36.3 K +0.72 16 ORIORA PISTOIA 29.7 K +1.28 130.5 K 221.0 K 17 CARPEGNA PROSCIUTTO PESARO 26.8 K +1.12 TOTAL FANBASE 1.4 M

87.0 K

103.8 K 76.5 K 83.3 K 43.5 K 65.7 K 62.4 K 57.1 K 56.5 K 55.0 K

Ranking of the LBA Serie A basketball clubs based on the

aggregate Facebook, Twitter, 0 Instagram and YouTube fanbases.

*[from January 07, 2020 to February 05, 2020]

269.2 K

247.5 K TOTAL FANBASE 1.4 M 169.5 K 159.1 K 165.0 K

76.5 K 82.5 K 53.5 K

Potential Social Media exposition of the Sport Brands in relation

to the total fanbase of the 17 0 sponsored LBA Serie A basketball clubs.

*[from January 07, 2020 to February 05, 2020]

CLUBS 17

SPORT BRANDS 7

Coverage of the Sport Brands in relation to the 17 sponsored LBA Serie A basketball clubs.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 27 / 80 CLUBS % VAR* 01 HAPPY CASA BRINDISI +2.97 02 GRISSIN BON REGGIO EMILIA +2.18 03 GERMANI BASKET BRESCIA +2.11 04 SEGAFREDO VIRTUS BOLOGNA +1.81 05 DE' LONGHI TREVISO +1.64 2.97 06 ORIORA PISTOIA +1.28 07 CARPEGNA PROSCIUTTO PESARO +1.12 3.00% 08 VIRTUS ROMA +1.04 LBA SERIE A Grown Up 09 ALLIANZ PALLACANESTRO TRIESTE +0.94 10 A|X ARMANI EXCHANGE MILANO +0.79 11 BANCO DI SARDEGNA SASSARI +0.76 12 VANOLI CREMONA +0.72 13 UMANA REYER VENEZIA +0.65 2.18 14 S.BERNARDO-CINELANDIA CANTÙ +0.63 2.11 15 POMPEA FORTITUDO BOLOGNA +0.61 2.25% 16 DOLOMITI ENERGIA TRENTINO +0.54 17 OPENJOBMETIS VARESE +0.36 1.81 1.64

1.50% 1.28 1.12 1.04 0.94 0.79

0.75%

Ranking of the most grown up LBA Serie A basketball clubs

based on the aggregate Facebook, 0 Twitter, Instagram, YouTube fanbases.

*[from January 07, 2020 to February 05, 2020]

14 9 255 K + 1.24%* CLUBS BRANDS FANS

Total LNP Serie A2 Ovest Total LNP Serie A2 Ovest Total Facebook, Twitter, Basketball Clubs sport brands analyzed. Instagram, YouTube fans of the analyzed. LNP Serie A2 Ovest Basketball Clubs analyzed.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 29 / 80 CLUBS FANS % VAR* 27.5 K 01 ORLANDINA BASKET CAPO D'ORLANDO 22.1 K +0.31 02 GEVI NAPOLI 15.9 K +1.43 03 2B CONTROL TRAPANI 14.4 K +0.54 04 EDILNOL BIELLA 13.6 K +0.13 05 M RINNOVABILI AGRIGENTO 13.2 K +0.32 06 NOVIPIÙ CASALE MONFERRATO 11.6 K +0.46 22.1 K 07 ZEUS ENERGY GROUP RIETI 11.0 K +0.98 08 EUROBASKET ROMA 10.5 K +0.02 LNP SERIE A2 OVEST Facebook 22.0 K 09 BENACQUISTA ASSICURAZIONI LATINA 9.6 K +0.36 10 GIVOVA SCAFATI 7.8 K +1.14 11 BERTRAM TORTONA 7.4 K +2.58 12 BCC TREVIGLIO 5.6 K +0.77 13 BERGAMO 4.3 K +1.48 14 REALE MUTUA TORINO 3.9 K +7.32 15.9 K 16.5 K TOTAL FANBASE 14.4 K 13.6 K 151 K 13.2 K 11.6 K 11.0 K 10.5 K 11.0 K 9.6 K

7.8 K

5.5 K

Ranking of the LNP Serie A2 Ovest basketball clubs on Facebook.

*[from January 07, 2020 to February 05, 2020]

7.50 K 03 NOVIPIÙ CASALE MONFERRATO 3.5 K +0.17 04 2B CONTROL TRAPANI 2.9 K +0.31 05 BENACQUISTA ASSICURAZIONI LATINA 2.7 K 0 06 M RINNOVABILI AGRIGENTO 2.5 K +0.04 6.5 K 07 BCC TREVIGLIO 1.8 K +0.17 08 EUROBASKET ROMA 1.6 K +0.62 LNP SERIE A2 OVEST Twitter 09 GIVOVA SCAFATI 1.6 K +0.25 10 ZEUS ENERGY GROUP RIETI 963 +1.58 6.00 K 11 BERTRAM TORTONA 778 +1.70 12 GEVI NAPOLI 566 +1.43 13 BERGAMO 464 +1.98 5.0 K 14 REALE MUTUA TORINO 270 +5.06

TOTAL FANBASE 4.50 K

31 K 3.5 K

2.9 K 3.00 K 2.7 K 2.5 K

1.8 K 1.6 K 1.6 K

1.50 K 963 Ranking of the LNP Serie A2 Ovest basketball clubs on Twitter.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 31 / 80 CLUBS FANS % VAR* 01 ORLANDINA BASKET CAPO D'ORLANDO 9.6 K +1.18 02 EDILNOL BIELLA 6.8 K +1.98 03 GEVI NAPOLI 6.7 K +4.61 04 BCC TREVIGLIO 5.4 K +2.18 05 NOVIPIÙ CASALE MONFERRATO 5.3 K +1.85 06 2B CONTROL TRAPANI 4.7 K +1.63 10.00 K 9.6 K 07 ZEUS ENERGY GROUP RIETI 3.9 K +4.01 08 BERTRAM TORTONA 3.9 K +3.83 LNP SERIE A2 OVEST Instagram 09 REALE MUTUA TORINO 3.7 K +2 +7.07 10 GIVOVA SCAFATI 3.6 K +2.61 11 BENACQUISTA ASSICURAZIONI LATINA 3.6 K -2 +0.39 12 BERGAMO 3.5 K +1.96 13 EUROBASKET ROMA 3.0 K +0.30 14 M RINNOVABILI AGRIGENTO 2.3 K +4.66

7.50 K 6.8 K 6.7 K TOTAL FANBASE

66 K 5.4 K 5.3 K

5.00 K 4.7 K 3.9 K 3.9 K 3.7 K 3.6 K

2.50 K

Ranking of the LNP Serie A2 Ovest basketball clubs on Instagram.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 32 / 80 CLUBS FANS % VAR* 01 NOVIPIÙ CASALE MONFERRATO 1.7 K 0 02 ORLANDINA BASKET CAPO D'ORLANDO 1.7 K +0.60 2.00 K 03 REALE MUTUA TORINO 802 +0.12 04 EDILNOL BIELLA 795 +0.13 05 EUROBASKET ROMA 545 +0.93 06 2B CONTROL TRAPANI 508 +2.01 1.75 K 1.7 K 1.7 K 07 BERTRAM TORTONA 295 +3.15 08 BERGAMO 242 +2.98 LNP SERIE A2 OVEST YouTube 09 GEVI NAPOLI 215 +2.87 10 GIVOVA SCAFATI 190 +4.97 11 M RINNOVABILI AGRIGENTO 108 +4.85 1.50 K 12 BCC TREVIGLIO 82 +12.33 13 BENACQUISTA ASSICURAZIONI LATINA 71 0 14 ZEUS ENERGY GROUP RIETI 37 +37.04

1.25 K TOTAL FANBASE

7 K 1.00 K

802 795

750

545 508

500

295 242 215 250 190 Ranking of the LNP Serie A2 Ovest basketball clubs on YouTube.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 33 / 80 CLUBS FANS % VAR* 27.5 K 01 ORLANDINA BASKET CAPO D'ORLANDO 39.9 K +0.56 02 EDILNOL BIELLA 26.2 K +0.59 03 GEVI NAPOLI 23.3 K +2.33 04 2B CONTROL TRAPANI 22.4 K +0.77 05 NOVIPIÙ CASALE MONFERRATO 22.2 K +0.71 06 M RINNOVABILI AGRIGENTO 18.1 K +0.84 39.9 K 07 ZEUS ENERGY GROUP RIETI 16.0 K +1 +1.81 08 BENACQUISTA ASSICURAZIONI LATINA 16.0 K -1 +0.30 LNP SERIE A2 OVEST Social 22.0 K 09 EUROBASKET ROMA 15.7 K +0.17 10 GIVOVA SCAFATI 13.1 K +1.48 11 BCC TREVIGLIO 12.9 K +1.35 12 BERTRAM TORTONA 12.4 K +2.93 13 REALE MUTUA TORINO 8.7 K +1 +6.44 14 BERGAMO 8.5 K -1 +1.75

16.5 K 23.3 K TOTAL FANBASE 22.4 K 255 K 26.2 K 18.1 K 22.2 K 16.0 K 15.7 K 11.0 K 16.0 K

13.1 K

5.5 K

Ranking of the LNP Serie A2 Ovest basketball clubs based on the

aggregate Facebook, Twitter, 0 Instagram and YouTube fanbases.

*[from January 07, 2020 to February 05, 2020]

34.9 K 36.0 K TOTAL FANBASE 32.0 K 255 K

24.0 K

16.0 K 15.7 K 13.1 K 12.9 K

12.0 K

Potential Social Media exposition of the Sport Brands in relation

to the total fanbase of the 14 0 sponsored LNP Serie A2 Ovest basketball clubs.

*[from January 07, 2020 to February 05, 2020]

CLUBS 14

SPORT BRANDS 9

Coverage of the Sport Brands in relation to the 14 sponsored LNP Serie A2 Ovest basketball clubs.

*[from January 07, 2020 to February 05, 2020]

4.50%

2.93

3.00% 2.33

1.81 1.75 1.48 1.35

1.50% 0.84 0.77 0.71 Ranking of the most grown up LNP Serie A2 Ovest basketball clubs

based on the aggregate Facebook, 0 Twitter, Instagram, YouTube fanbases.

*[from January 07, 2020 to February 05, 2020]

14 7 214 K + 1.47%* CLUBS BRANDS FANS

Total LNP Serie A2 Est Total LNP Serie A2 Est Total Facebook, Twitter, Basketball Clubs sport brands analyzed. Instagram, YouTube fans of the analyzed. LNP Serie A2 Est Basketball Clubs analyzed.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 38 / 80 CLUBS FANS % VAR* 30.0 K 01 UNIEURO FORLÌ 24.3 K +0.13 02 TEZENIS VERONA 19.4 K +0.48 03 POMPEA MANTOVA 12.5 K +0.74 04 APU OLD WILD WEST UDINE 12.0 K +1.35 05 ALLIANZ PAZIENZA CES. S.SEVERO 8.7 K +1.21 06 XL EXTRALIGHT MONTEGRANARO 7.9 K +1.32 24.3 K 07 SAPORI VERI ROSETO 7.4 K +0.43 08 URANIA MILANO 5.4 K +1.37 LNP SERIE A2 EST Facebook 24.0 K 09 FELI PHARMA FERRARA 5.4 K +4.26 10 LE NATURELLE IMOLA BASKET 5.1 K +0.14 11 ORASÌ RAVENNA 5.1 K +2.03 12 AGRIBERTOCCHI ORZINUOVI 4.5 K +0.56 19.4 K 13 UCC ASSIGECO PIACENZA 4.1 K +1.82 14 SPORTING CLUB JUVECASERTA 3.7 K +1.92

18.0 K TOTAL FANBASE 126 K 12.5 K 12.0 K

12.0 K

8.7 K 7.9 K 7.4 K

5.4 K 5.4 K 6.0 K 5.1 K

Ranking of the LNP Serie A2 Est basketball clubs on Facebook.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 39 / 80 CLUBS FANS % VAR* 01 TEZENIS VERONA 3.8 K +0.34 02 SPORTING CLUB JUVECASERTA 3.7 K -0.08 4.50 K 03 POMPEA MANTOVA 2.9 K +0.10 04 LE NATURELLE IMOLA BASKET 2.0 K -0.20 05 ORASÌ RAVENNA 1.5 K +0.62 06 APU OLD WILD WEST UDINE 1.2 K +0.86 3.8 K 07 SAPORI VERI ROSETO 1.1 K -0.09 3.7 K 08 XL EXTRALIGHT MONTEGRANARO 910 +1.00 LNP SERIE A2 EST Twitter 3.75 K 09 UCC ASSIGECO PIACENZA 724 +1.26 10 UNIEURO FORLÌ 716 +0.42 11 FELI PHARMA FERRARA 559 +0.72 12 URANIA MILANO 508 +1.20 13 AGRIBERTOCCHI ORZINUOVI 113 0 14 ALLIANZ PAZIENZA CES. S.SEVERO - - 2.9 K 3.00 K

TOTAL FANBASE 20 K 2.25 K 2.0 K

1.5 K 1.50 K 1.2 K 1.1 K 910 724 716 750 Ranking of the LNP Serie A2 Est basketball clubs on Twitter.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 40 / 80 CLUBS FANS % VAR* 01 TEZENIS VERONA 11.7 K +4.10 02 UNIEURO FORLÌ 7.8 K +0.73 03 SPORTING CLUB JUVECASERTA 6.3 K +1.16 04 POMPEA MANTOVA 5.5 K +3.47 05 APU OLD WILD WEST UDINE 5.3 K +1.97 06 XL EXTRALIGHT MONTEGRANARO 4.4 K +1.41 11.7 K 07 URANIA MILANO 3.6 K +3.64 12.0 K 08 ORASÌ RAVENNA 3.2 K +1 +6.67 LNP SERIE A2 EST Instagram 09 SAPORI VERI ROSETO 3.2 K -1 +1.14 10 UCC ASSIGECO PIACENZA 2.8 K +3.65 11 ALLIANZ PAZIENZA CES. S.SEVERO 2.7 K +1 +6.46 12 LE NATURELLE IMOLA BASKET 2.6 K -1 +1.11 13 FELI PHARMA FERRARA 2.6 K +3.86 14 AGRIBERTOCCHI ORZINUOVI 1.8 K +2.51

9.0 K 7.8 K TOTAL FANBASE

63 K 6.3 K

6.0 K 5.5 K 5.3 K

4.4 K 3.6 K 3.2 K 3.2 K 2.8 K 3.0 K

Ranking of the LNP Serie A2 Est basketball clubs on Instagram.

*[from January 07, 2020 to February 05, 2020]

1.50 K 03 ALLIANZ PAZIENZA CES. S.SEVERO 664 +4.24 04 SAPORI VERI ROSETO 502 +0.60 05 ORASÌ RAVENNA 410 +1.49 06 POMPEA MANTOVA 357 +3.18 1.3 K 07 XL EXTRALIGHT MONTEGRANARO 233 +0.43 08 SPORTING CLUB JUVECASERTA 176 0 LNP SERIE A2 EST YouTube 09 URANIA MILANO 171 +6.21 1.25 K 10 LE NATURELLE IMOLA BASKET 126 +0.80 11 APU OLD WILD WEST UDINE 118 -1.67 12 UCC ASSIGECO PIACENZA 116 +5.45 13 AGRIBERTOCCHI ORZINUOVI 109 +3.81 1.0 K 14 FELI PHARMA FERRARA 95 +20.25

1.00 K

TOTAL FANBASE 5 K 750 664

502

500 410 357

233 250 176 171 Ranking of the LNP Serie A2 Est 126 basketball clubs on YouTube.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 42 / 80 CLUBS FANS % VAR* 30.0 K 01 TEZENIS VERONA 36.0 K +1.70 02 UNIEURO FORLÌ 34.1 K +0.29 03 POMPEA MANTOVA 21.3 K +1.38 04 APU OLD WILD WEST UDINE 18.6 K +1.47 05 SPORTING CLUB JUVECASERTA 13.9 K +1.01 06 XL EXTRALIGHT MONTEGRANARO 13.4 K +1.31 34.1 K 07 SAPORI VERI ROSETO 12.3 K +0.57 08 ALLIANZ PAZIENZA CES. S.SEVERO 12.1 K +2.49 LNP SERIE A2 EST Social 24.0 K 09 ORASÌ RAVENNA 10.1 K +3.22 10 LE NATURELLE IMOLA BASKET 9.8 K +0.34 11 URANIA MILANO 9.7 K +2.28 12 FELI PHARMA FERRARA 8.6 K +4.06 13 UCC ASSIGECO PIACENZA 7.8 K +2.47 36.0 K 14 AGRIBERTOCCHI ORZINUOVI 6.6 K +1.14

18.0 K TOTAL FANBASE 214 K 21.3 K 18.6 K 12.0 K

12.1 K 13.4 K 12.3 K 13.9 K

6.0 K 10.1 K 9.8 K

Ranking of the LNP Serie A2 Est basketball clubs based on the

aggregate Facebook, Twitter, 0 Instagram and YouTube fanbases.

*[from January 07, 2020 to February 05, 2020]

45.8 K 46.5 K

TOTAL FANBASE 38.8 K 214 K

31.0 K

23.2 K

18.6 K

13.9 K 15.5 K 12.1 K

Potential Social Media exposition of the Sport Brands in relation

to the total fanbase of the 14 0 sponsored LNP Serie A2 Est basketball clubs.

*[from January 07, 2020 to February 05, 2020]

CLUBS 14

SPORT BRANDS 7

Coverage of the Sport Brands in relation to the 14 sponsored LNP Serie A2 Est basketball clubs.

*[from January 07, 2020 to February 05, 2020]

3.00% 2.49 2.47 2.28

2.00% 1.70 1.47 1.38 1.31 1.14

1.00%

Ranking of the most grown up LNP Serie A2 Est basketball clubs

based on the aggregate Facebook, 0 Twitter, Instagram, YouTube fanbases.

*[from January 07, 2020 to February 05, 2020]

3 45 13 1.9 M + 1.13%* COMPETITIONS CLUBS BRANDS FANS

Total Competitions analyzed: LBA Total LBA Serie A, LNP Serie A2 Total LBA Serie A, LNP Serie A2 Total Facebook, Twitter, Serie A, LNP Serie A2 Ovest and Ovest and LNP Serie A2 Est Ovest and LNP Serie A2 Est sport Instagram, YouTube fans of the LNP Serie A2 Est. Basketball Clubs analyzed. brands analyzed. LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est Basketball Clubs analyzed.

174.0 K 08 S.BERNARDO-CINELANDIA CANTÙ 28.2 K +0.21 ITALY Facebook 09 HAPPY CASA BRINDISI 28.0 K +2.74 10 GRISSIN BON REGGIO EMILIA 27.5 K +1 +3.19 11 POMPEA FORTITUDO BOLOGNA 27.0 K -1 +0.30 12 UNIEURO FORLÌ 24.3 K +0.13 13 VIRTUS ROMA 23.3 K +0.40 14 ORLANDINA BASKET CAPO D'ORLANDO 22.1 K +0.31 15 ALLIANZ PALLACANESTRO TRIESTE 22.1 K +0.52 16 DE' LONGHI TREVISO 20.5 K +1.06 130.5 K 119.1 K 17 TEZENIS VERONA 19.4 K +0.48 TOTAL FANBASE 18 GEVI NAPOLI 15.9 K +1 +1.43 19 VANOLI CREMONA 15.8 K -1 +0.46 1.0 M 20 CARPEGNA PROSCIUTTO PESARO 14.7 K +0.55

87.0 K

58.6 K 47.6 K 39.3 K 43.5 K 38.1 K 29.1 K 28.2 K 28.0 K 27.5 K

Ranking of the TOP 20 most followed basketball clubs on

Facebook, playing in LBA Serie A, 0 LNP Serie A2 Ovest and LNP Serie A2 Est.

*[from January 07, 2020 to February 05, 2020]

50.0 K 08 GRISSIN BON REGGIO EMILIA 9.1 K +1 +1.55 ITALY Twitter 09 HAPPY CASA BRINDISI 9.1 K -1 +0.78 10 DOLOMITI ENERGIA TRENTINO 8.5 K +0.73 11 VANOLI CREMONA 7.1 K +0.40 12 ORLANDINA BASKET CAPO D'ORLANDO 6.5 K +0.51 13 ORIORA PISTOIA 6.2 K +0.65 14 EDILNOL BIELLA 5.0 K +0.04 15 GERMANI BASKET BRESCIA 4.5 K +1.34 16 ALLIANZ PALLACANESTRO TRIESTE 4.2 K -0.05 37.5 K 17 TEZENIS VERONA 3.8 K +0.34 TOTAL FANBASE 18 SPORTING CLUB JUVECASERTA 3.7 K -0.08 19 NOVIPIÙ CASALE MONFERRATO 3.5 K +0.17 20 CARPEGNA PROSCIUTTO PESARO 3.2 K +0.86 242 K 27.7 K

25.0 K

12.4 K 12.3 K 12.0 K 11.7 K 11.4 K 12.5 K 9.1 K 9.1 K 8.5 K

Ranking of the TOP 20 most followed basketball clubs on

Twitter, playing in LBA Serie A, LNP 0 Serie A2 Ovest and LNP Serie A2 Est.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 49 / 80 CLUBS FANS % VAR* 01 A|X ARMANI EXCHANGE MILANO 93.6 K +2.07 02 BANCO DI SARDEGNA SASSARI 66.1 K +1.79 03 SEGAFREDO VIRTUS BOLOGNA 32.7 K +3.89 04 UMANA REYER VENEZIA 30.2 K +1.25 05 POMPEA FORTITUDO BOLOGNA 24.7 K +0.99 06 GRISSIN BON REGGIO EMILIA 24.3 K +1.36 93.6 K 07 GERMANI BASKET BRESCIA 20.0 K +3.73 94.0 K 08 DOLOMITI ENERGIA TRENTINO 18.9 K +1.52 ITALY Instagram 09 HAPPY CASA BRINDISI 18.5 K +4.37 10 DE' LONGHI TREVISO 14.7 K +2.40 11 S.BERNARDO-CINELANDIA CANTÙ 14.4 K +1.77 12 OPENJOBMETIS VARESE 13.8 K +1.42 13 VANOLI CREMONA 13.0 K +1.20 14 ALLIANZ PALLACANESTRO TRIESTE 12.7 K +1.86 15 VIRTUS ROMA 11.7 K +2.95 16 TEZENIS VERONA 11.7 K +4.10 70.5 K 66.1 K 17 ORLANDINA BASKET CAPO D'ORLANDO 9.6 K +1.18 TOTAL FANBASE 18 ORIORA PISTOIA 9.4 K +2.20 19 UNIEURO FORLÌ 7.8 K +0.73 556 K 20 CARPEGNA PROSCIUTTO PESARO 7.7 K +2.26

47.0 K

32.7 K 30.2 K 24.7 K 24.3 K 20.0 K 23.5 K 18.9 K 18.5 K 14.7 K

Ranking of the TOP 20 most followed basketball clubs on

Instagram, playing in LBA Serie A, 0 LNP Serie A2 Ovest and LNP Serie A2 Est.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 50 / 80 CLUBS FANS % VAR* 01 A|X ARMANI EXCHANGE MILANO 13.3 K +0.76 02 BANCO DI SARDEGNA SASSARI 8.1 K +1.64 03 S.BERNARDO-CINELANDIA CANTÙ 2.2 K +0.93 04 UMANA REYER VENEZIA 2.1 K +0.98 05 POMPEA FORTITUDO BOLOGNA 1.8 K 0 06 NOVIPIÙ CASALE MONFERRATO 1.7 K 0 14.0 K 13.3 K 07 ORLANDINA BASKET CAPO D'ORLANDO 1.7 K +0.60 08 OPENJOBMETIS VARESE 1.6 K +0.65 ITALY YouTube 09 GRISSIN BON REGGIO EMILIA 1.6 K +1.31 10 DOLOMITI ENERGIA TRENTINO 1.5 K +2.68 11 GERMANI BASKET BRESCIA 1.4 K +2.92 12 CARPEGNA PROSCIUTTO PESARO 1.4 K +1.49 13 UNIEURO FORLÌ 1.3 K +0.78 14 VIRTUS ROMA 1.3 K +1.56 10.5 K 15 ALLIANZ PALLACANESTRO TRIESTE 1.1 K +2.70 16 SEGAFREDO VIRTUS BOLOGNA 1.1 K +2 +10.41 17 HAPPY CASA BRINDISI 1.0 K -1 +4.00 TOTAL FANBASE 18 TEZENIS VERONA 1.0 K -1 +3.38 19 REALE MUTUA TORINO 802 +0.12 8.1 K 54 K 20 EDILNOL BIELLA 795 +0.13

7.0 K

3.5 K 2.2 K 2.1 K 1.8 K 1.7 K 1.7 K 1.6 K 1.6 K 1.5 K Ranking of the TOP 20 most followed basketball clubs on

YouTube, playing in LBA Serie A, 0 LNP Serie A2 Ovest and LNP Serie A2 Est.

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 51 / 80 CLUBS FANS % VAR* 01 A|X ARMANI EXCHANGE MILANO 330.9 K +0.79 02 BANCO DI SARDEGNA SASSARI 221.0 K +0.76 03 SEGAFREDO VIRTUS BOLOGNA 103.8 K +1.81 04 UMANA REYER VENEZIA 83.3 K +0.65 05 DOLOMITI ENERGIA TRENTINO 76.5 K +0.54 06 OPENJOBMETIS VARESE 65.7 K +0.36 330.9 K 07 GRISSIN BON REGGIO EMILIA 62.4 K +2.18 174.0 K 08 S.BERNARDO-CINELANDIA CANTÙ 57.1 K +0.63 ITALY Social 09 HAPPY CASA BRINDISI 56.5 K +2.97 10 GERMANI BASKET BRESCIA 55.0 K +2.11 11 POMPEA FORTITUDO BOLOGNA 53.5 K +0.61 12 VIRTUS ROMA 48.3 K +1.04 13 ALLIANZ PALLACANESTRO TRIESTE 40.1 K +0.94 14 ORLANDINA BASKET CAPO D'ORLANDO 39.9 K +0.56 15 DE' LONGHI TREVISO 38.0 K +1.64 16 VANOLI CREMONA 36.3 K +0.72 130.5 K 221.0 K 17 TEZENIS VERONA 36.0 K +1.70 TOTAL FANBASE 18 UNIEURO FORLÌ 34.1 K +0.29 19 ORIORA PISTOIA 29.7 K +1.28 1.9 M 20 CARPEGNA PROSCIUTTO PESARO 26.8 K +1.12

87.0 K

103.8 K 76.5 K 83.3 K 43.5 K 65.7 K 62.4 K 57.1 K 56.5 K 55.0 K

TOP 20 most followed LBA Serie A, LNP Serie A2 Ovest and LNP Serie

A2 Est basketball clubs, based on 0 the aggregate Facebook, Twitter, Instagram and YouTube fanbases.

*[from January 07, 2020 to February 05, 2020]

70 K [TOTAL FANS]

ITALY Clubs

CLUBS 45

LEAGUES 3

Social Media coverage of the 3 leagues based on the presence 1.4 M [TOTAL FANS] of their related basketball clubs in the "Italian TOP 20 most followed teams" chart.

*[from January 07, 2020 to February 05, 2020]

274.5 K TOTAL FANBASE 241.5 K 1.9 M 220.5 K

183.0 K

115.3 K

91.5 K 72.1 K

42.2 K 39.9 K Potential Social Media exposition 27.0 K of the Sport Brands in relation

to the total fanbase of the 45 0 sponsored basketball clubs.

*[from January 07, 2020 to February 05, 2020]

CLUBS 45

SPORT BRANDS 13

Sport Brands coverage in relation to the 45 sponsored basketball clubs.

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 55 / 80 CLUBS % VAR* 01 REALE MUTUA TORINO +7.32 8.75% 02 FELI PHARMA FERRARA +4.26 03 GRISSIN BON REGGIO EMILIA +3.19 04 HAPPY CASA BRINDISI +2.74 05 BERTRAM TORTONA +2.58 7.32 06 ORASÌ RAVENNA +2.03 07 SPORTING CLUB JUVECASERTA +1.92 08 UCC ASSIGECO PIACENZA +1.82 ITALY Facebook 09 BERGAMO +1.48 7.00% 10 GEVI NAPOLI +1.43 11 URANIA MILANO +1.37 12 APU OLD WILD WEST UDINE +1.35 13 XL EXTRALIGHT MONTEGRANARO +1.32 14 ALLIANZ PAZIENZA CES. S.SEVERO +1.21 15 GIVOVA SCAFATI +1.14 16 GERMANI BASKET BRESCIA +1.11 17 DE' LONGHI TREVISO +1.06 5.25% 18 ZEUS ENERGY GROUP RIETI +0.98 19 ORIORA PISTOIA +0.95 4.26 20 BCC TREVIGLIO +0.77

3.19 3.50% 2.74 2.58

2.03 1.92 1.82 1.48 1.43 1.75%

Ranking of the Italian TOP 20 most grown up basketball clubs

on Facebook. 0

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 56 / 80 CLUBS % VAR* 6.25% 01 REALE MUTUA TORINO +5.06 02 BERGAMO +1.98 03 BERTRAM TORTONA +1.70 04 ZEUS ENERGY GROUP RIETI +1.58 05 GRISSIN BON REGGIO EMILIA +1.55 5.06 06 DE' LONGHI TREVISO +1.51 07 GEVI NAPOLI +1.43 08 SEGAFREDO VIRTUS BOLOGNA +1.43 ITALY Twitter 5.00% 09 GERMANI BASKET BRESCIA +1.34 10 UCC ASSIGECO PIACENZA +1.26 11 URANIA MILANO +1.20 12 XL EXTRALIGHT MONTEGRANARO +1.00 13 APU OLD WILD WEST UDINE +0.86 14 CARPEGNA PROSCIUTTO PESARO +0.86 15 A|X ARMANI EXCHANGE MILANO +0.81 16 HAPPY CASA BRINDISI +0.78 3.75% 17 DOLOMITI ENERGIA TRENTINO +0.73 18 FELI PHARMA FERRARA +0.72 19 ORIORA PISTOIA +0.65 20 ORASÌ RAVENNA +0.62

2.50% 1.98 1.70 1.58 1.55 1.51 1.43 1.43 1.34 1.26

1.25%

Ranking of the Italian TOP 20 most grown up basketball clubs

on Twitter. 0

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 57 / 80 CLUBS % VAR* 01 REALE MUTUA TORINO +7.07 10.50% 02 ORASÌ RAVENNA +6.67 03 ALLIANZ PAZIENZA CES. S.SEVERO +6.46 04 M RINNOVABILI AGRIGENTO +4.66 05 GEVI NAPOLI +4.61 06 HAPPY CASA BRINDISI +4.37 07 TEZENIS VERONA +4.10 08 ZEUS ENERGY GROUP RIETI +4.01 8.75% ITALY Instagram 09 SEGAFREDO VIRTUS BOLOGNA +3.89 10 FELI PHARMA FERRARA +3.86 11 BERTRAM TORTONA +3.83 7.07 12 GERMANI BASKET BRESCIA +3.73 13 UCC ASSIGECO PIACENZA +3.65 6.67 14 URANIA MILANO +3.64 7.00% 6.46 15 POMPEA MANTOVA +3.47 16 VIRTUS ROMA +2.95 17 GIVOVA SCAFATI +2.61 18 AGRIBERTOCCHI ORZINUOVI +2.51 19 DE' LONGHI TREVISO +2.40 20 CARPEGNA PROSCIUTTO PESARO +2.26 5.25% 4.66 4.61 4.37 4.10 4.01 3.89 3.86

3.50%

1.75%

Ranking of the Italian TOP 20 most grown up basketball clubs

on Instagram. 0

*[from January 07, 2020 to February 05, 2020]

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 58 / 80 CLUBS % VAR* 01 REALE MUTUA TORINO +6.44 02 FELI PHARMA FERRARA +4.06 7.50% 03 ORASÌ RAVENNA +3.22 04 HAPPY CASA BRINDISI +2.97 05 BERTRAM TORTONA +2.93 6.44 06 ALLIANZ PAZIENZA CES. S.SEVERO +2.49 07 UCC ASSIGECO PIACENZA +2.47 08 GEVI NAPOLI +2.33 ITALY Social 09 URANIA MILANO +2.28 10 GRISSIN BON REGGIO EMILIA +2.18 6.00% 11 GERMANI BASKET BRESCIA +2.11 12 SEGAFREDO VIRTUS BOLOGNA +1.81 13 ZEUS ENERGY GROUP RIETI +1.81 14 BERGAMO +1.75 15 TEZENIS VERONA +1.70 16 DE' LONGHI TREVISO +1.64 17 GIVOVA SCAFATI +1.48 4.50% 4.06 18 APU OLD WILD WEST UDINE +1.47 19 POMPEA MANTOVA +1.38 20 BCC TREVIGLIO +1.35 3.22 2.97 2.93 3.00% 2.49 2.47 2.33 2.28 2.18

1.50%

Ranking of the Italian TOP 20 most grown up basketball clubs

on social media. 0

*[from January 07, 2020 to February 05, 2020]

3 45 11 12

COMPETITIONS CLUBS iOS ANDROID

Total Leagues analyzed: LBA Serie Total Basketball Clubs analyzed in Total iOS Official Apps analyzed in Total Android Official Apps A, LNP Serie A2 Ovest and LNP LBA Serie A, LNP Serie A2 Ovest LBA Serie A, LNP Serie A2 Ovest analyzed in LBA Serie A, LNP Serie Serie A2 Est. and LNP Serie A2 Est. and LNP Serie A2 Est. A2 Ovest and LNP Serie A2 Est.

*From January 07, 2020 to February 05, 2020. The Official Apps considered have informative features (e.g. fixtures, news, roster, etc.). Other official apps boasting only VR, games, or stadium services' features have not been considered.

LBA SERIE A

CLUBS 17

Overview of the Official Apps of the basketball clubs playing in LBA Serie A. 4 C LUBS 6

*[from January 07, 2020 to February 05, 2020]

LNP SERIE A2 OVEST

CLUBS 14

Overview of the Official Apps of the basketball clubs playing in LNP Serie A2 Ovest. 5 C LUBS 5

*[from January 07, 2020 to February 05, 2020]

LNP SERIE A2 EST

CLUBS 14

Overview of the Official Apps of the basketball clubs playing in LNP Serie A2 Est. 2 C LUBS 1

*[from January 07, 2020 to February 05, 2020]

LBAITALY Serie A

01 TEODOSIC MILOS 287.5 K -0.14 02 RODRIGUEZ SERGIO 245.1 K -0.14 03 MEKEL GAL 61.3 K -0.14 PLAYERS Facebook 04 DAYE AUSTIN 51.4 K -0.14 05 GENTILE ALESSANDRO 33.6 K -0.03 06 ARADORI PIETRO 26.4 K -0.11 07 CERELLA BRUNO 22.3 K -0.08 08 MUSSINI FEDERICO 21.9 K -0.26 09 MOSS DAVID 21.6 K -0.16 10 DELLA VALLE AMEDEO 21.2 K -0.11 11 SCOLA LUIS 18.5 K +0.15 12 CINCIARINI ANDREA 14.7 K -0.17 13 VOJVODA DÁVID 10.3 K -0.18 14 TAMBONE MATTEO 10.2 K -0.01 15 GENTILE STEFANO 8.1 K +0.06 16 D'ERCOLE LORENZO 7.4 K -0.19 Ranking of the TOP 20 most followed 17 TONUT STEFANO 6.9 K +0.79 LBA Serie A basketball players 18 MORASCHINI RICCARDO 6.7 K +0.68 on Facebook. 19 ALIBEGOVIC AMAR 6.2 K +2 +1.33 20 ROK STIPCEVIC 6.2 K -1 -0.24

*[from January 07, 2020 to February 05, 2020] The players considered for the analysis are the ones featuring in the roster section of the clubs' official websites, as at the date of publication

01 RODRIGUEZ SERGIO 476.9 K +0.11 02 SCOLA LUIS 470.6 K +0.39 03 TEODOSIC MILOS 80.9 K -0.66 PLAYERS Twitter 04 DAYE AUSTIN 69.9 K -0.20 05 NEDOVIC NEMANJA 62.3 K -0.63 06 CRAFT AARON 42.4 K -0.21 07 ARADORI PIETRO 36.2 K -0.02 08 MANCINELLI STEFANO 33.9 K -0.09 09 DELLA VALLE AMEDEO 31.5 K -0.41 10 BLACKMON JAMES 31.3 K -0.24 11 GOUDELOCK ANDREW 29.9 K -0.33 12 MARBLE DEVYN 29.2 K -0.02 13 POETA GIUSEPPE 27.8 K -0.03 14 WILLIAMS TROY 26.7 K -0.26 15 WHITE JAMES 26.5 K +0.08 16 JOHNSON-ODOM DARIUS 23.3 K -0.26 Ranking of the TOP 20 most followed 17 TRICE TRAVIS 22.4 K n/a - LBA Serie A basketball players 18 HAPP ETHAN 21.2 K -1 -0.10 on Twitter. 19 HICKMAN RICKY 18.4 K -1 -0.38 20 RICHARDSON MALACHI 17.2 K -1 -0.32

*[from January 07, 2020 to February 05, 2020] The players considered for the analysis are the ones featuring in the roster section of the clubs' official websites, as at the date of publication

01 RODRIGUEZ SERGIO 219.7 K -0.05 02 SCOLA LUIS 192.2 K +0.90 03 TEODOSIC MILOS 182.9 K -0.71 PLAYERS Instagram 04 GENTILE ALESSANDRO 94.6 K -0.50 05 NEDOVIC NEMANJA 84.8 K -0.29 06 ARADORI PIETRO 69.5 K -0.29 07 BURNS CHRISTIAN 65.9 K +0.48 08 MOSS DAVID 61.1 K -0.13 09 DAYE AUSTIN 59.9 K +1 -0.38 10 CERELLA BRUNO 59.8 K -1 -0.51 11 CINCIARINI ANDREA 57.5 K -0.47 12 RICHARDSON MALACHI 50.3 K -0.70 13 DELLA VALLE AMEDEO 49.3 K -0.16 14 BLACKMON JAMES 46.1 K -0.39 15 POETA GIUSEPPE 43.5 K -0.45 16 TRICE TRAVIS 41.4 K n/a - Ranking of the TOP 20 most followed 17 CRAFT AARON 41.3 K -0.34 LBA Serie A basketball players 18 HAPP ETHAN 41.2 K -2 -0.56 on Instagram. 19 GENTILE STEFANO 41.0 K -1 -0.08 20 WILLIAMS TROY 40.1 K -1 -0.31

*[from January 07, 2020 to February 05, 2020] The players considered for the analysis are the ones featuring in the roster section of the clubs' official websites, as at the date of publication

01 RODRIGUEZ SERGIO 942 K +0.00 02 SCOLA LUIS 681 K +0.52 03 TEODOSIC MILOS 551 K -0.41 PLAYERS 04 DAYE AUSTIN 181 K -0.24 05 NEDOVIC NEMANJA 147 K -0.44 06 ARADORI PIETRO 132 K -0.18 07 GENTILE ALESSANDRO 128 K -0.38 08 DELLA VALLE AMEDEO 102 K -0.23 09 MOSS DAVID 98 K -0.11 10 MEKEL GAL 91 K -0.17 11 CERELLA BRUNO 88 K -0.37 12 CINCIARINI ANDREA 86 K -0.39 13 CRAFT AARON 84 K -0.27 14 POETA GIUSEPPE 77 K +1 -0.27 15 BLACKMON JAMES 77 K -1 -0.33 16 MANCINELLI STEFANO 71 K -0.23 Ranking of the TOP 20 most followed 17 RICHARDSON MALACHI 67 K -0.60 LBA Serie A basketball players based 18 WILLIAMS TROY 67 K -0.29 on the aggregate Facebook, Twitter 19 BURNS CHRISTIAN 66 K +0.48 and Instagram fanbases. 20 TRICE TRAVIS 64 K n/a -

*[from January 07, 2020 to February 05, 2020] The players considered for the analysis are the ones featuring in the roster section of the clubs' official websites, as at the date of publication

LNPITALY Serie A2 Ovest

01 MONALDI DIEGO 5.0 K +0.16 02 BOLPIN RICCARDO 4.3 K -0.09 03 BORRA JACOPO 4.0 K -0.27 PLAYERS Facebook 04 EASLEY TONY 2.5 K 0.00 05 PASSERA MARCO 1.6 K -0.12 06 DE NICOLAO GIOVANNI 1.5 K -0.07 07 LAUTIER-OGUNLEYE 1.3 K -0.07 08 DONZELLI DANIEL 1.1 K 0.00 09 SANDRI DANIELE 889 +0.34 10 CASELLA ANDREA 809 +0.12 11 SHERROD BRANDON 762 +20.2 12 ALIBEGOVIC MIRZA 520 +0.78 13 RODERICK TERRENCE 513 -0.19 14 RAUCCI DAVIDE 382 +1.06 15 ROMEO GABRIELE 281 -0.71 16 IANNUZZI ANTONIO 203 +3.57 Ranking of the TOP 20 most followed 17 SACCAGGI LORENZO 182 -0.55 LNP Serie A2 Ovest basketball players 18 BUSHATI FRANKO 134 +8.06 on Facebook. 19 ZUCCA DARIO 110 +6.80 20 ANCELLOTTI ANDREA 36 0.00

*[from January 07, 2020 to February 05, 2020] The players considered for the analysis are the ones featuring in the roster section of the clubs' official websites, as at the date of publication

01 TARENCE KINSEY 19.5 K -0.43 02 ELMORE JON 6.2 K -0.19 03 SIMS DESHAWN 5.6 K -0.07 PLAYERS Twitter 04 CARROLL JEFFREY 4.4 K -0.27 05 JAMES CHRISTIAN 3.8 K -0.27 06 EASLEY TONY 3.0 K -0.30 07 CORBAN COLLINS 2.8 K -0.53 08 DESHAWN STEPHEN 2.7 K +0.04 09 GAINES KENNETH 2.6 K -0.16 10 PEPPER DALTON 2.4 K -0.25 11 CHESSA MASSIMO 2.3 K 0.00 12 TAYLOR JR. STEVE 1.7 K -0.58 13 PIAZZA ALESSANDRO 1.7 K -0.06 14 CANNON JALEN 1.6 K -0.12 15 CORBETT LAMARSHALL 1.5 K -0.65 16 LAGANÀ MARCO 1.5 K -0.33 Ranking of the TOP 20 most followed 17 GIANCARLI MARCO 1.5 K -1.20 LNP Serie A2 Ovest basketball players 18 MUSSO BERNARDO 1.3 K -0.07 on Twitter. 19 SANDERS JAMARR 1.2 K 0.00 20 CASELLA ANDREA 1.2 K -0.08

*[from January 07, 2020 to February 05, 2020] The players considered for the analysis are the ones featuring in the roster section of the clubs' official websites, as at the date of publication

01 TARENCE KINSEY 32.5 K -0.29 02 FRAZIER J.J. 19.9 K +0.32 03 SANDRI DANIELE 18.5 K +0.37 PLAYERS Instagram 04 MOLLURA MARCO 17.0 K +0.15 05 PUTNEY RAPHIAEL 17.0 K -0.09 06 GOINS KENNETH 16.7 K -0.45 07 MONALDI DIEGO 12.0 K +0.88 08 CORBETT LAMARSHALL 12.0 K +0.67 09 GAINES KENNETH 11.2 K -0.08 10 TAYLOR JR. STEVE 10.0 K +0.05 11 CARROLL JEFFREY 9.3 K +1 -0.05 12 LUSVARGHI MARCO 9.3 K -1 -0.77 13 SIMS DESHAWN 9.3 K +1 -0.05 14 JAMES CHRISTIAN 9.2 K -1 -0.82 15 CASELLA ANDREA 8.8 K -0.25 16 OMOGBO EMMANUEL 8.0 K +0.44 Ranking of the TOP 20 most followed 17 ELMORE JON 7.2 K +0.08 LNP Serie A2 Ovest basketball players 18 ALIBEGOVIC MIRZA 7.1 K -0.01 on Instagram. 19 MARRA ALESSANDRO 7.0 K -0.76 20 DONZELLI DANIEL 6.4 K -0.89

*[from January 07, 2020 to February 05, 2020] The players considered for the analysis are the ones featuring in the roster section of the clubs' official websites, as at the date of publication

01 TARENCE KINSEY 52 K -0.34 02 FRAZIER J.J. 20 K +0.32 03 SANDRI DANIELE 20 K +0.36 PLAYERS 04 MONALDI DIEGO 18 K +1 +0.60 05 PUTNEY RAPHIAEL 18 K -1 -0.04 06 MOLLURA MARCO 17 K +0.15 07 GOINS KENNETH 17 K -0.45 08 SIMS DESHAWN 15 K -0.06 09 GAINES KENNETH 14 K -0.09 10 CARROLL JEFFREY 14 K -0.12 11 CORBETT LAMARSHALL 13 K +0.52 12 ELMORE JON 13 K -0.04 13 JAMES CHRISTIAN 13 K -0.66 14 TAYLOR JR. STEVE 12 K -0.04 15 EASLEY TONY 11 K +0.31 16 CASELLA ANDREA 11 K -0.20 Ranking of the TOP 20 most followed 17 LUSVARGHI MARCO 9 K -0.77 LNP Serie A2 Ovest basketball players based 18 BOLPIN RICCARDO 9 K -0.48 on the aggregate Facebook, Twitter 19 BORRA JACOPO 8 K +0.31 and Instagram fanbases. 20 OMOGBO EMMANUEL 8 K +0.44

*[from January 07, 2020 to February 05, 2020] The players considered for the analysis are the ones featuring in the roster section of the clubs' official websites, as at the date of publication

LNPITALY Serie A2 Est

01 MARINO TOMMASO 10.7 K +0.37 02 VISCONTI RICCARDO 6.3 K +0.02 03 PENNA LORENZO 5.6 K -0.09 PLAYERS Facebook 04 JONES BOBBY 4.5 K 0.00 05 ANTONUTTI MICHELE 3.4 K -0.09 06 MONTANO MATTEO 2.8 K +0.07 07 HASBROUCK KENNY 1.4 K +0.14 08 OXILIA TOMMASO 934 +0.11 09 SWANN ISAIAH 833 -0.83 10 ROTNEI CLARKE 567 +1.43 11 VALENTINI ANDREA 278 +1 +0.36 12 VIGORI ALESSANDRO 278 -1 -0.36 13 POTTS GIDDY 235 0.00 14 PETROLATI ALESSIO 235 0.00 15 EBELING MICHELE 219 +1 +4.29 16 RUSH ERIK 216 -1 +1.41 Ranking of the TOP 20 most followed 17 RODRIGUEZ 174 0.00 LNP Serie A2 Est basketball players 18 CUSIN MARCO 164 +1.23 on Facebook. 19 PANNI ALESSANDRO 160 +4.58 20 BALDASSARRE PATRICK 103 +2 +22.6

*[from January 07, 2020 to February 05, 2020] The players considered for the analysis are the ones featuring in the roster section of the clubs' official websites, as at the date of publication

01 ROTNEI CLARKE 11.0 K +0.45 02 ALLEN SETH EDWIN 5.3 K -0.32 03 OGIDE ANDY 4.0 K +3.11 PLAYERS Twitter 04 MARINO TOMMASO 3.6 K +1.67 05 WATSON JR. MAURICE 3.5 K -0.26 06 JONES BOBBY 2.9 K -0.55 07 LYNCH REGGIE 2.8 K -0.86 08 POTTS GIDDY 2.5 K -0.32 09 FULTZ ROBERT 1.8 K -0.17 10 TARIN SMITH 1.7 K -0.69 11 RUSH ERIK 1.7 K -0.12 12 BOWERS 1.6 K -0.12 13 CROMER TJ 1.6 K -0.13 14 AMATO ANDREA 1.4 K +0.21 15 CAMPBELL FOLARIN 1.2 K -0.08 16 LAWSON JR. KENNY 1.2 K -0.25 Ranking of the TOP 20 most followed 17 POLETTI MITCHELL 1.1 K 0.00 LNP Serie A2 Est basketball players 18 RASPINO TOMMASO 1.0 K -0.39 on Twitter. 19 BEVERLY GERALD 793 +0.13 20 CARLSON MICHAEL 627 +0.16

*[from January 07, 2020 to February 05, 2020] The players considered for the analysis are the ones featuring in the roster section of the clubs' official websites, as at the date of publication

01 LOSCHI FEDERICO 61.9 K +0.10 02 MARINO TOMMASO 60.2 K -1.00 03 NDOJA KLAUDIO 23.7 K -0.68 PLAYERS Instagram 04 CUSIN MARCO 20.8 K -0.98 05 ANTONUTTI MICHELE 11.3 K -0.22 06 VENUTO MARCO 11.2 K -0.12 07 EPIFANI ANDREA 10.5 K -0.39 08 VISCONTI RICCARDO 9.2 K -0.24 09 WIGGS SEKOU 9.2 K +0.81 10 WATSON JR. MAURICE 8.4 K -0.25 11 AMATO ANDREA 8.1 K -0.29 12 PICCOLI MATTEO 8.1 K -0.71 13 LATTIN KHADEEM LAMB 8.1 K -0.42 14 LYNCH REGGIE 7.9 K +0.30 15 SWANN ISAIAH 7.5 K -0.53 16 ROTNEI CLARKE 7.2 K +1 +1.56 Ranking of the TOP 20 most followed 17 ALLEN SETH EDWIN 7.2 K -1 -0.25 LNP Serie A2 Est basketball players 18 IHEDIOHA FRANCESCO 6.8 K 0.00 on Instagram. 19 ITALIANO NAZZARENO 6.2 K -0.24 20 BOSSI STEFANO 5.9 K +0.07

*[from January 07, 2020 to February 05, 2020] The players considered for the analysis are the ones featuring in the roster section of the clubs' official websites, as at the date of publication

01 MARINO TOMMASO 75 K -0.67 02 LOSCHI FEDERICO 62 K +0.10 03 NDOJA KLAUDIO 24 K -0.67 PLAYERS 04 CUSIN MARCO 21 K -0.97 05 ROTNEI CLARKE 19 K +0.90 06 VISCONTI RICCARDO 16 K -0.15 07 ANTONUTTI MICHELE 15 K -0.19 08 JONES BOBBY 13 K +1.68 09 ALLEN SETH EDWIN 12 K -0.28 10 WATSON JR. MAURICE 12 K -0.25 11 VENUTO MARCO 11 K -0.12 12 LYNCH REGGIE 11 K 0.00 13 EPIFANI ANDREA 10 K -0.39 14 PENNA LORENZO 10 K -0.41 15 WIGGS SEKOU 10 K +1 +0.95 16 AMATO ANDREA 10 K -1 -0.22 Ranking of the TOP 20 most followed 17 MONTANO MATTEO 9 K +0.18 LNP Serie A2 Est basketball players based 18 POTTS GIDDY 9 K +1 +0.08 on the aggregate Facebook, Twitter 19 PICCOLI MATTEO 8 K -1 -0.68 and Instagram fanbases. 20 SWANN ISAIAH 8 K -0.56

*[from January 07, 2020 to February 05, 2020] The players considered for the analysis are the ones featuring in the roster section of the clubs' official websites, as at the date of publication

@2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 78 / 80 7th Edition - December 2019 UPDATE Updated data and monthly variations

The Basketball League 6th Edition - November 2019 UPDATE (R)evolution Updated data and monthly variations

5th Edition - June 2019 NEW ENTRY Italian Basketball Clubs' Official Apps

4th Edition - May 2019 NEW ENTRY SEE YOU IN FEBRUARY TOP 20 LNP Serie A2 Est Players

10th Edition 3rd Edition - April 2019 NEW ENTRY Keep following us to discover it! TOP 20 LNP Serie A2 Ovest Players

9th Edition - March 2020 2nd Edition - March 2019 NEW ENTRY NEW ENTRY Euroleague TOP 20 LBA Serie A Players

8th Edition - January 2020 1st Edition - February 2019 UPDATE Updated data and monthly variations LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est clubs and brands

Version 1.0 - 12.02.20 Data are collected through proprietary tools and concern Italian [first release] Basketball Clubs participating in LBA Serie A, LNP Serie A2 Ovest and LNP Serie A2 Est. Logos and all rights are reserved to their respective owners.

The collection of the data has been carried out on February 05, 2020. The report update will be done on a monthly basis.

The data refers to the Facebook, Twitter, Instagram, YouTube accounts. Logos and all rights are reserved to their respective owners.

Although we are committed to providing accurate and timely information, there can be no guarantee that such information will be accurate at the time of publication or will continue to be in the future.

Texts and designs are made by the IQUII team.