October 2018

EVENT SOLD OUT

WELCOME TO The Prime Ministers’ Sporting Oration

FOREWORD – DR CAMPBELL A. ROSE, AM PATRON DR SUSAN ALBERTI, AC

The idea for the Prime engage individuals, unlock Ministers’ Sporting Oration the power within people (PMSO) was to develop and unite communities. a leadership­­ initiative to bring together corpor­ With your leadership, we ate and philanthropic hope to harness this power Australia, which includes to invest in four key caus­ the commercial leaders of es areas which require our country, with the poli­ critical investment and ticians and policy-makers attention in our country: who can influence and shape thefuture ­ women & girls in sport; physical activity; direction of investment in grassroots sport diversity & ­inclusion and leadership & in our nation. decision-making. 2018’s Victorian of the Year, Susan is a leader After a lifetime and wealth of experience In approaching the Australian Sports of business and notably recognised within at all levels of sport – from representing Foundation to auspice this event, the the philanthropic sector for her passion for Australia at the Olympics to bringing the PMSO will play a trusted and pivotal finding a cure for diabetes, medical research , Bledisloe Cup role in shaping the Federal policy and education. Named one of 2018’s top & President’s Cup to Melbourne in my agenda regarding sport. 100 women of influence by the Australian capacity as Chief Executive of Melbourne Financial Review, Susan is also a trailblazer Major Events; as Chief Executive of the On behalf of the PMSO Organising in recognising the benefits of empowering Western Bulldogs to running the 2002 Committee, we thank all those who have young women through sport, and played Goodwill Games; as a parent with supported this initiative to date, showing a critical role in the realisation of AFLW. In children participating in school and club the kind of foresight needed to benefit 2017, she received an Award for Leadership sport to being a Masters athlete – I have our youth and position them as the from the Australian Institute of Sport, and was witnessed sport’s unique capacity to leaders of tomorrow. Melburnian of the Year.

MICHAEL ROWLAND THE 2018 ORATION

Michael Rowland is 2018’s The inaugural PMSO event will take place on November 21 at the Master of Ceremonies. He is Melbourne Convention Exhibition Centre. Our exclusive partners a highly-regarded journalist have the opportunity to witness an address to inspire the nation, and is best known for his delivered by Julia Gillard, Australia’s 27th Prime Minister. role as co-host of ABC News Breakfast. We are delighted The PMSO will this year fundraise for four key cause areas where to have Michael host the your generous contributions are most needed: women & girls in inaugural event. sport, physical activity, diversity & inclusion and leadership & decision-making.

DONATIONS tax deductible of men of women out of 4 % participate % participate THE POWER OF SPORT in sport vs. in sport** children 21 11 in Victoria are NOT meeting physical Women’s participation is half that of men’s TO MAKE A DIFFERENCE 3activity recommendations*

SPORT HAS A UNIQUE CAPACITY TO “UNITE PEOPLE IN A WAY THAT LITTLE ELSE DOES” NELSON MANDELA

WOMEN & GIRLS IN SPORT DIVERSITY & INCLUSION More girls and women are participating in traditionally male- As a proud sporting nation, Australians value the power of physical dominated sport in Australia than ever before. However, girls and activity and participation in organised sport to unite communities. women participate in sport at much lower rates (21% vs 11% for However, the health and wellbeing effects of sport are not equitably boys and men in Victoria), while society still sends the message that distributed among the increasing diversity of people who comprise our men’s sport is more valuable. In broadcasting, 93% of coverage is nation. Australians are less likely to be active, if: they are women; dedicated to men’s sport (7% for women) while just 6% of print news over 65; have a disability, are Aboriginal or Torres Strait Islander, is dedicated to women’s sport. This is reflected in low numbers of LGBTI; from a culturally or linguistically diverse backgrounds, and; from women in sports leadership. In Australia, just 3.9% of CEOs in the a low income household. The PMSO aspires to a sporting landscape sports industry are female, while there is a 31.6% gender pay gap. in which every Australian, regardless of their background, has access to the benefits that physical activity provides, starting at the grassroots.

LEADERSHIP & DECISION-MAKING PHYSICAL ACTIVITY Sporting integrity is a critical part of the Australian identity. Our Australia is a proud sporting nation, but our participation in sport reputation on the international stage has long been one of success and physical activity no longer reflects our active reputation. 56% of and fairness. In 2018, however, just 62% of Australians agreed adults and 81% of children do not meet physical activity guidelines, that our athletes are positive role-models, and only 60% believed with physical inactivity the fourth-leading cause of chronic health Australian elite and high-performance sport is of high integrity. problems in Australia. Such inactivity levels have led to a total of two This followed public crises such as the Essendon supplements saga thirds of adults and one quarter of our children being overweight and and men’s cricket team ball-tampering scandal. Grassroots sports obese, with those numbers forecast to reach 33% for children and increasingly encounters similar integrity issues. Rebuilding Australian 67% and 74% for women and men respectively by 2025. Without sports integrity must therefore begin at the grassroots, and relies on intervention, Australia could face $88 billion in extra health costs cultivating a model of leadership and decision-making that does not over the next decade. compromise ethics for success. * Commonwealth of Australia 2018, ‘Sport 2030: Participation, performance, integrity, industry.’ **Victorian Government and VicHealth 2016, ‘Sport participation in Victoria, 2016’ THOSE WHO ARE MAKING A DIFFERENCE

INTERVIEW WITH

Mark Stockwell (2018). Australia’s “Mean Machine“ , Mark Stockwell, Matthew Renshaw and , with their gold medals after winning final of the men’s 4 x 100m freestyle in Edinburgh. Source:News Corp. Mark Stockwell with his 3 olympic medals.

As chairman of the Australian Sports Stockwell’s philosophy is that investing “My wife Tracey and I fell in love because Foundation, three-time Olympic medalist in sport must begin at the grassroots if it of sport, and without it we wouldn’t have swimmer and noted businessman Mark is to be effective. “Sustainability relies our five children. Sport changed our lives. Stockwell oversees what he calls Australian on investment in grassroots sporting For us, philanthropic opportunities are about sport’s “best kept secret”. As the only tax- organisations,” he said. “We want to making a difference.” deductible organisation for sport in Australia, make sure participation becomes more the Australian Sports Foundation has in the affordable. We have a fundamental belief Stockwell’s hope is that corporate invest­ past four years gone from raising $17 million at the Sports Foundation, that in the longer- ment in the PMSO in turn generates a year to $45 million over the last two years. term, unless you get the participation piece community buy-in; such that those most at Stockwell says the incline is timely. right, you won’t get the future champions.” need – or marginalised – are able to access sport’s social benefits. “We [at the Sports Foundation] are wor­ As someone who has benefited from an ried about the state of sport in Australia, elite sporting career before later turning “You need to get families and communities and particularly the lack of emphasis on to philanthropy, Stockwell is well placed activated. Sport has always had a big part sport and physical education in schools,” to understand the power of investing back to play with new migrant communities, and said Stockwell. “Everyone is time poor, and into the community. giving them a social and community outlet we’re becoming bigger consumers of sport to feel included is key. as opposed to participants. “Quite often we see things that we think we’d love to help with, and do something “Parents can be encouraged to donate to “That’s why the PMSO is critical – we’ve about, but to a large extent you don’t know their community with the tax-deduction the got a former Prime Minister talking to the where to start,” said Stockwell. “That’s why Sports Foundation offers. That’s a huge community about the importance of sport the Sports Foundation made so much sense motivation. They feel like they’re not alone; for social cohesion… and to shine a light to me. they’re giving and helping fund programs on the four key cause areas.” that benefit their community.”

HON. JULIA GILLARD, AC

We are delighted to have the Hon. Julia Gillard AC, Australia’s first female and 27th Prime Minister (2010-2013) as our inaugural orator. Ms Gillard is currently Chair of Beyond Blue and the Global Partnership for Education, and is passionate about sport’s role in securing our nation’s future.

SEE MORE FROM JULIA GILLARD → pmso.sportsfoundation.org.au JOIN US AND MAKE A DIFFERENCE

MEET THE COMMITTEE

The PMSO is an initiative of Dr Campbell A. Rose AM, and is It is the only organisation in Australia to have Deductible Gift auspiced by the Australian Sports Foundation. Recipient status for sport. Since its inception it has raised more than $400m for over 2,500 sporting projects. As Chairman, Campbell brings a credentialed career in organisational development and sporting-based initiatives. Currently Our other committee members include a range of distinguished names Chief Executive of VicTrack, Campbell leads circa 475 employees in their fields: Kee Wong – entrepreneur, businessman and member and manages some $42 billion in infrastructure and assets that of the Board of the Australian Institute of Company Directors (AICD); underpin the Victorian Public Transport and Freight System. Dave Ellis – managing director of Chocolate Studios, our official branding and design partner; Erica Berchtold – managing director of Our Deputy Chairman is Patrick Walker, CEO of the Australian the Super Retail Group with over 20 years of experience in the retail Sports Foundation. The Sports Foundation was founded by the and goods sector; Abe Thomas – a globally recognised figure in Federal Government in 1986 to develop sport and raise money for the Asset Management and Leasing Industry, and; Paul White – one sport through philanthropic and community donations. of Australia’s most experienced Risk Management and Governance Practitioners, lead of AusPost’s risk division and the PMSO treasurer.

PMSO PARTNERS

The success of the PMSO hinges on the generous support and initiative of our exclusive partners. We would like to thank all of our Foundation and Event Partners and Supporters for their vision in helping inaugurate the PMSO.

FOUNDATION PARTNERS

EVENT PARTNERS

SUPPORTERS