3 I
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INTERVIEWER PLEASE WRITE IN YOUR INTERVJE.WER NUMBER HERE AS WELL AS PAGE 1 THIS IS TO DOUBLE CHECK FOR YOUR DETAILS I
I.terviebvern. ❑ IUOD / ❑ (lo) (11) (12) (13) (14)-----4= * POLITICAL - ASK ALL
ASK ALL Q1 How would you vote If there was a General Election tomorroti (IF AGED 15-17 ADD If you were old enough to vote?) CODE BELOW
IF UNDECIDED OR REFUSED AT Q1 Q2 Which party are you most Inclined to aupport7 CODE BELOW
Q2 (;:) (16) Conservawe 1 1 Labour 2 2 Liberal Democrats (Lib Dem) 3 GO 3 ASK ScottishNVelsh Nat)onahst 4 TO 4 Q3 Green Party 5 03 5 Other 6 6 Would not vote 7 7
Undecided Refused
‘“ + c13 Do you thhrk that the general economic condition of the count~ will Improve, stay the same, or get worse over the nexl 12 months? (17) Improve 1 Stay the same 2 Get worse 3 Don’t know 4 17
/’
I —- 3626 1-
Polmcal Athtudes in Great Britain t 1,770 adufrs aged 18+ at 135 ward samplmg points Fieldwork 19-22 January 1996
Q1 How would you vote If there wass General ElectIon tomorrow? (IF AGED 15-17 ADD If you were old enough to vote?) CODE BELOW
IF UNDECIDED OR REFUSED AT Q1 Q2 Which party are you most Incllned to suppo;~ CODE BELOW
Q1/2 “/. Conservatwe 29 Labour 55 Liberal Democrats (Lib Dem) 13 ScomshPWelsh Natlonahst 2 Green Parry 1 Other 1
Would not vote 10 Undecided 7 Rafused 3
.. ASK ALL Q3 Are you satlsfled or dissatisfied with the way the Government Is running the count@ CODE BELOW
Q4 Are you sstlsfied or dlssstlsfled with the way Mr Major IS doing hls job as Prime Minister? CODE BELOW
Q5 Are you satisfied or dlssstlsfied with the way Mr Blair Is doing hls job as leader of the Lsbour Ps@ CODE BELOW
Q6 Are you satisfied or dissatisfied with the wsy Mr Ashdown is doing hls job as Leader of the Llbersl Democrats?
Satsfled Dssahsfled Don’t know Y. % %
Government (Q3) 14 76 10
Malor (Q4) 25 64 11
Blalr (Q5) 49 27 24
Ashdown (Q6) 40 26 34
,1 -2- L Q7 What would you say Is the most Important Issue fscing Britain tods~ SINGLE CODE ONLY
Q8 What do you see as other Importsnt Issues fsclng Britain toda~ MULTICODE OK [
C7 Q718 % Y. L AIDS 1 1 Common MarketJEEC 7 14 Cr(me/law & order/violence/vandal!sm 10 27 Defence/fore!gn affa!rs * 3 Coal review/pt closures * 1 Drug abuse 2 7 Economy/economic stuation 10 20 [ Education/schools 6 29 Housing 2 10 lnflat)on/prices * 3 Local government/counci tsx * 1 [’ Moralrty/mdwldual behaviour 1 3
Nahonal Health Serv!ce/HospKaIs 14 41 [- Northern Ireland * 1 Nuclear power/fuels * ● * * Nuclear weapons/nuclear war/disarmament [- Pensions/social security 2 8 Pollutfonlenwronment 1 4 Pound/exchange rate/value of pound * 1 [ Pnvatlsatlon * 3 Race relat!ons/lmmlgratlon/! mmigrants 1 4 Scothsh Assembly 0 * Taxation * 3 Trade unions/strikes o *
Unemployment/factory closure/lack of industry 30 49 [_ Other (WRITE IN & RING ‘2) 9 26
Don’t know 5 4
Q9 Do youthlnk that thegeneral econom!c condition of thecountWwlll improve, stay the came, or get worse over the next 12 months?
Y. Improve 22 Stay the same 40 Get worse 33 Don’t know 5
QIO When doyouthink thenext genersl election -be~
% Immediately .< 26 r Jan-Feb 1996 2 Mar-May 1996 9 June-Aug 1996 13 ? Sept-Ott 1996 7 Nov-Dec 1996 4 -i In 1997 27 Don’t know 13 [-, l-l -3-
NOTE PLEASE ALTERNATE Q11 AND 12 ON ALTERNATE INTERVIEWS -s QI 1 SHOWCARD A (R) Which of these statements comes closest to your views of Mr Msjor~
% ● I hke hlm and I hke hw pollcles 16 .- I hke hlm but I ddke hls pollc!es 34 I dlsllke tmm bul I Ilke hls pohcles 7 W I disllke hlm and I d!sl[ke his pohmes 32 No opmlon 11
● Q12 SHOWCARD A (R) Which of these slatement-comes closest to your views of Mr Blalfl
% I hke hlm and I hke hls pohcles 35 . . I hke hlm but I d!shke hls pohcles 18
. . I dlshke hlm but 1 hke hls pohcles 12 I d!shke hlm and I dlshke h!s pol!cles 17 r, No opmlon 19
Q13 On balsnce do you sgree or dlssgree with esch of the followlng statements? ALTERNATE
M ORDER TICK START
Agree Dsagree Don’t know
, ❑ A) Labour la ready to form the next government % 56 33 11 ..- c1 B) Tony Blslr Is ready !. to be Prime Mmlster v. 54 34 12
Q14 Generslly apesklng, do you think of yourself as Conservstlve, Labour, Llbersl Democrat,
. or what?
% Conservative 29 . Labour 39
-- L!beral Democrat 12 ScomshNJelsh Natlonallst 1 .m Green 1 Other 1 --
6 ,. Don’t know None of these 10 Refused 1
,= Q13 Which party did you vote for st the last Genersl Election, In April 19929 If you sre not .- sure, or dld not vote, please aay so
%
] Conservatwe 33 Labour 31 L!beral Democrat 12 Scottcsh/vVelsh Nat!onahst 1 1 Green * ● Other
41 D]d not vote 14 Too young 3 Can’t remember 2 -1 Refused 3 ‘3 [
[
[ QA Are you registered to vote In Ihw constituency, in some other constituency, or are you not registered to vote at all?
[ ‘1. Yes m thts constituency 93 Yes, m some other constituency [ fiot registered [o vote : Don t know 2 [ al If you were able to vote, how would you vote If there was a General ElectIon tomorrofl (IF AGED 15-17 ADD If you were old enough to vote?) CODE BELOW [ IF UNDECIOED OR REFUSED AT 01 02 Whlchpa~are youmoat lnclinedtosupport~ COOE BELOW Q1/(J2Z [
Conservative $? Labour Y3 E Liberal Democrats (Ub Dem) ‘$ ScomshNVelsh Natlonahst Green Party * Other [“ Would not vote k Undec!ded [ Refused ,, ; [ 03 Do youthmk thalthe genera{ economic condttlon of the country will Improve, stay the same, or get worse over the next 12months~ ‘1 Improve [ Stay the same 42 Get worse 3z- Oon t know 6 [-
Q4 Ourlngan eledlon campaign, doyouthlnk lhereshould orshould not be ?READOLJT ALTERNATE ORDER [. Should Don’t (23) Shoulcl- not know •1 a) Abanonalt coverage ~< ‘1. “{. “i. [. of the electlon on N and radio (8 7L 5- b) A ban on party pOhtlCal [: broadcasts on N and radio 22 73 5 @ A ban on all coverage of the electlon Ifl newspapers -12 EL 5 [- ❑ d) A ban on the publication of opmton polls 2Z 69 9 [ a24S0 [- w 3, W@’Nofv-2 -4-
SKIP COL V2
* POLITICAL - ASK ALL
QI If you were able to vote, how would you vote If there was a General ElectIon tomorroti (IF AGED 15-17 ADD If you were old enough to vote?) CODE BELOW *- IF UNDECIDED OR REFUSED AT Q1 Q2 Which parly are you most Inclined to support? CODE BELOW & ;;) Conservatwe 1 1 Labour 2 2 Liberal Democrats (Lib Dem) 3 GO 3 ASK Scottsh/Welsh Natlonaltst 4 TO 4 Q3 Green Party 5 Q3 5 Other 6 6 Would not vote 7 7
Undec!ded 8 ASK 8 Refused 9 Q2 9
Q3 Do you think that the general economic condltlon of the country wIII Improve, stey the same, or get worse over the next 12 montha~
(18) Improve 1 Stay the same 2 Get worse 3 Don’t know 4
Q4 During an election campaign, do you think there should or should not be ~ READ OUT ALTERNATE ORDER Should Don’t (23) Should not know ❑ 4 A ban on all coverage of the election on TV and radio 1 2 3 b) A ban on parly political broadcasts onllrand radio 1 2 3 @ A ban on all coverage of theelectmn In newspapers 1 2 3 ❑ d) A ban on the publication of opmlon polls 1 2 3
QA Are you reg!atered to vote In this constituency, in soma other conatltuency, or are you not reglatered to vote at all?
(24) Yes, mthisconsbtuency 1 Yes, msomeother constituency 2 Not registered to vote 3 Don’t know
“~ -3- lr-/ VI + V2 I CARD 2
INTERVIEWER CODE START TIME
INTERVI13VER PLEASE WR~E IN YOUR INTERVIEWER NUMBER HERE AS WELL AS PAGE 1 THIS IS TO DOUBLE CHECK FOR YOUR DETAILS
,.erviewer. ❑000 /❑ (lo) (11) (12) (13) (14)
* POLITICAL - ASK ALL
How would you vote kfthere was ● Generel Election tomorro@ (IF AGED 1~17 ADD If you were old enough to vote?) CODE BELOW
IF UNDECIDED OR REFUSED AT QI Which party ere you moat inclined to support? CODE BELOW
(?;) (%) Conservatwe 1 1 Labour 2 2 Lberal Democrats (Ub Dem) 3 GO 3 ASK ScottWvWelsh Nanonahet 4 TO 4 Q3 Green Parly 5 Q3 5 Other 6 6 Would not vote 7 7
Undecided 8 ASK 8 ~ Refused 9 Q2 9
ASK ALL Q3 Are you eatisfled or dleeetisfled wkfh the way the Governmerrt Is running the count@ CODE BELOW
04 Are you eetisfled or dieaetiefled wlfh the wey Mr Mejor Ie doing hls job ee Prime Mlniefefl CODE BELOW
Q5 Are you eafisfled or dleeetisfled with the wsy Mr Blair is doing hls lob ss Iesder of the Lebour Psrtp CODE BELOW
Q6 Are you eaflsfked or dleeetisfled wtth the wsy Mr Ashdown Is doing hie job es Leeder 04 the Liberal Democrets~
Samfled DIssetIshed Don’t kncrw Government (Q3) 1 2 3 Major (Q4) 1 2 3 Blaw (Q5) 1 2 3 Ashdown (06) 1 2 3 -4- ,,
Q7 What would you say is the moat Impertant la-sue fscing Brftsin todsy? SINGLE CODE ONLY
Q8 whet do you see ss dher Importsrrf ieeuaa fscing Brftsln tedsy? MULTICODE OK \ (::) (% AIDS 1 1 Animal welfare 2 2 Common MarkaflEEC 3 3 Crime/law & order/violence/vandaltsm 4 4 Dafence/foreign affaws 5 5 Coal ravlew/pn closures 6 6 Drug abuse 7 7 Economyleconomlc atWiflOn 8 8 Educahonkchwls 9 9 Housing o 0 lnflatlon/pncas x x Local government/council tax Y (22). . (2:) Moralrtyhndrwdual behawour 1 1“ National Heakh Servtce/Hosprtals 2 2 Northern Ireland 3 3 Nuclear powedfuels 4 4 Nuclear weapona/nuclear war/dsermament 5 5 PenslOns/social eacumy 6 6 Pollumonlenwronment 7 7 Pound/exchange ratelvalue ~ pound 8 8 Prrvatsatlon 9 9 Race relatlons/immigration/lmmlgrams 0 0 Scottish Assembly x x Taxation Y (23) (2:) Trade umonslatnkes 1 1 UnemploymenUfactory closure/lack of lnduarw 2 2 Other (WRITE IN & RING ‘3’) 3 3
Don’t knew 4 4
Q9 Do you think that the general esonomic condition of the country vdll Improve, stay the same, or gef worse over the nerd 12 months? (27) Improve 1 Stay the same 2 Get worse 3 Don’t know 4
Qlo SHOWCARD A Here Is a Ilet of things both favorable ●nd unfavourabfe that have been said about various politicians I would like you to pick out ●ll thoee etetemerde that you f-l ftl. Mr Major/Mr Blalr/Mr Ashdown ROTATE ORDER TfCK ONE ASKED FIRST (34) (OFFICE IGNORE FIRST DIGIT)
❑ Mr Major 1 01 02a304 05 06 07 Os 0910 11 12 13 14 No opmlon x
❑ Mr Blalr 2 01 020304 05 M 07 Os 0910 11 12 13 14 No optmon x
•1 Mr Ashdewn 3 01 020304 05 06 07 Os 0910 11 12 13 14 No opmmn x -5-
Q11 On balance, do you think the Government has handled the Scott Inquiry Into ●rms for Iraq llr well, or bad~
Well Badty Don’t knew
‘3;4 Q12 And do you think that any of the government mkrleters mentioned In the inquiry should have resigned, or nop
Yea, should have reslgnad No, should not have resjgned Don’t know ‘L._.L . .
\ Q2U Generally speaking, do you think of yourself as Consewaftve, Labour, Liberal Democrat, or whaP
(46) Consewetwe 1 Lebour 2 Lharal Democrat 3 ScomshfWelsh Nat!onahst 4 Green 5 Other 6 Don’t know 7 None cd these 8 Refused 9
Q21 Which pariy did you vote for at the Ia.f General Election, In April 1992? If you ●re nof sure, or did not vote, pleaae aay ao.
(47) Consarvatwe 1 Labour 2 bberal Democrat 3 ScottlshANelsh Namonahat 4 Graan 5 Other 6 Dtd not vote 7 Toe young 8 Can’t remember 9 Refused _4J .. 1. -3- ~J- , Mti 9 ;. 36 / VI + V2 CARD 2 / f INTERVIEWER CODE START TIME 00: ❑0
INTERVIEWER PLEASE WRITE IN YOUR INTERVIEWER NUMBER HERE AS WELL AS PAGE 1 THIS IS TO DOUBLE CHECK FOR YOUR DETAILS C -
httervlewer no IZIOD / ❑ (lo) (11) (12) (13) (14)
* POLITICAL - ASK ALL
Q1 How would you vote ff there was a General Election tomorrow (IF AGED 15-17 ADD If ‘[ ) you were old enough to vote?) CODE BELOW
IF UNDECIDED OR REFUSED AT QI Q2 Which party are you moat Inclined to SUPPOW CODE BELOW
(::) (% Consewatrve 1 1 Labour 2 2 Liberal Democrats (Lib Dem) 3 GO 3 ASK Scomshllvelsh Naflonahst 4 TO 4 Q3 Green Party 5 Q3 5 Other , 6 6 Would not vote 7 7
Undecided 8 ASK 8 Refused 9 Q2 9
ASK ALL Q3 Are you setlafied or dlaeatisfied wlfh the way the Governmerrf Is runrrlng the counf@ CODE BELOW
Q4 Are you satlefled or dlsastisfied with the way Mr Major Is doing his Job ss Prime Mlrrlstefl CODE BELOW
Q5 Are you satlafled or diaesdlsfied with the wsy Mr Blslr is doing his job as Iesder of the Lsbour Pam CODE BELOW
Q6 Are you satisfied or dleeetlsfled with the wsy Mr Ashdown is doing his Job ss Leader of the Llbersl Democrets~
SSflefied Dieeefisfied Don’t know Government (Q3) 1 2 3 Ma]or (Q4) 1 2 3 Blaw (Q5) 1 2 3 Ashdown (Q6) 1 2 3
, -4-
CJ7 Whet would you say is the most important Issue facing Brltaln toda~ SINGLE CODE ONL’
Q8 Whet do you see as other Important Issues facing Britain toda~ MULTICODE OK (:; (3) AIDS 1 1 Ammal wehare 2 2 Common Market/EEC 3 3 Crime/law & order/v!olence/vanda16m 4 4 Defence/foreign affara 5 5 Coal review/prt closures 6 6 Drug abuse 7 7 Economyleconornm snuatlon 8 8 Education/schools 9 9 Housing 0 0 lnflatlon/pnces x x Local government/councd tax (J) (2:) Moralrty/mdrvldual behewour 1 1 National Heakh Service/Hosprtals 2 2 Northern Ireland 3 3 Nuclear power/fuels 4 4 Nuclear weapons/nuclear war/disarmament 5 5 PenslOns/smlal security 6 6 Polluuonlenwronment 7 7 Pound/exchange rate/value of pound 8 8 Prrvats.shon 9 9 Race reletlons/]mmlgratlon/!mmlgran& 0 0 Scottish Aseembfy x x Taxation (2;) (2:) Trade umonsktnkes 1 1 Unemployment/factory closure/lack of Industry 2 2 Other (WRITE IN & RING ’3’) 3 3
4 4 Don’t know 5 5
Q9 Do you think that the general economic condition of the country wIII Improve, stay the same, or get worse over the next 12 months?
(27) Improve 1 Stay the same 2 Get worse 3 Don’t know 4
.- .- -5. ./ Qlo SHOWCARD A Here 18 a list of things beth favorable ●nd unfavorable that have been said about various polftical partlen Pletree look over the Ilef quickfy so that you ere , famlllar wlfh the kinds of statements on ft Now read through the list slowfy keeping “/ the party In mind (READ OUT THE NAME OF EACH POLITICAL PARTY BELOW ROTATING ORDER) Every time you come to a Statement that fits your Ideaa or Impreselone of the (PARIY) just tell me the number of It You may pick as msny or ae few ./ sa you like You don’t have to be certsln, just pick the etetements you feel fit the (PARTY) TICK START ( ) (OFFICE IGNORE FIRST DIGIT) (34)
❑ Conservative 1 01 02 03 04 05 C43P .07 08 09 10 It 12 13 14 No opmton x
❑ Lebour 2 01 020304 05 C6 07 08 09 10 11 12 13 14 No opmlon x
Liberal Democrats 01 020304 05 M 07 08 09 10 11 12 13 14 No opmlon x
Q11 Generally spesklng, do you think of yourseff ss Conservative, Lebour, Libersl Democrat, or whti
(35) Conservatwe 1 Labour 2 Liberal Democrat 3 ScottshPWelsh Natlonahat 4 Green 5 Of her 6 Don’t know 7 None of these 8 Refused 9
L. Q12 Which psrty dld you vote for et the last General ElectIon, In April 199~ If you are not sure, or dld not vote, plesse ssy so
(36) Consemahve 1 Labour 2 Liberal Democrat 3 ScofrlshWelsh Natlonahsf 4 Green 5 Ofher 6 Did not vote 7 Too young 8 Can’t remember 9 Refused o 3
VI + V2
Waa It(t-ffmpil) ,13(%IM7)I M-, CARD 2
INTERVIEWER CODE START TIMl! /6 hf=kd ❑l : ❑l
INTERVIEWER PLEASE WRITE IN YOUR INTERVIEWER NUMBER HERE AS WELL AS PAGE 1 THIS IS TO DOUBLE CHECK FOR YOUR DETAILS -
Interviewer no ❑ 000 /• (lo) (11) (12) (13) (14)
* POLITICAL - ASK ALL
ASK AU Q1 How would you vote If there waa a General ElectIon tomorro@ (IF AGED 15-17 ADD Ii you were old enough to vote?) CODE BELOW
IF UNDECIDED OR REFUSED AT QI Q2 Which parly are you moat Incllned to aupporP CODE BELOW
(?:) (%) Conservahve 1 1 Labcwr 2 2 Liberal Democrats (Lib Dem) 3 GO 3 ASK ScomshP#Jelsh Natlonahat 4 TO 4 Q3 Grean Party 5 Q3 5 Referendum Party 6 6 Other 7 7
Would not vote 8 8
Undecided 9 ASK 9 Refused O Q2 0
Q3 Do you think that the general economic condition of the country will Improve, etay the same, or get worse over the next 12 months? (17) Improve 1 Stay the same 2 Get worse 3 Don’t know 4
, -3-
INTERvIEwER CODE START TIME ❑0 ❑l
INTERVIEWER PLEASE WRITE IN YOUR INTERVIEWER NUMBER HERE AS WELL AS PAGE 1 THIS IS TO DOUBLE CHECK FOR YOUR DETAILS -
Interviewer no ❑EIEIEI /•l (lo) (11) (12) (13) “ (14)
* POLITICAL - ASK ALL
QI How would you vote If there was a General ElectIon tomorrow (IF AGED 15-17 ADD If you were old enough to vote?) CODE BELOW
IF UNDECIDED OR REFUSED AT QI Q2 Which party are you most Incllned to suppofl CODE BELOW
(::) (::) Conservatwe 1 1 Labour 2 2 Liberal Democrats (Lib Dem) 3 GO 3 ASK Scorf!shAVelsh Natlonahal 4 TO 4 Q3 Green Party 5 Q3 5 Referendum Party 6 6 Other 7 7 Would not vote 8 8
Undecided 9 ASK 9 Refused o Q2 o
ASK ALL Q3 Are you satisfied or dlasatisfied with the wsy the Government Is running the count@ CODE BELOW
C14 Are you satisfied or dieaatiafled with the way Mr Major is doing his job aa Prime Minlafefl CODE BELOW
Q5 Are you satisfied or dissatisfied with the wsy Mr Blair Is doing hls job ss leader of the Lebour Paw CODE BELOW
Q6 Are you satlsfled or dissafisfled with the way Mr Ashdown Is doing his job as Lesder of the Liberal Democrats?
Satsf(ed Ds.satsfled Don’t know Government (Q3) 1 2 3 Major (CJ4) 1 2 3 Blalr (Q5) 1 2 3 Ashdown (Q6) 1 2 3
) -4-
Q7 What would you say Is the most Imporfarrf issue facing Brlfaln toda~ SINGLE CODE ONLY
Q8 What do you see as other Importarrf Issues fscing Brltaln todsr MULTICODE OK (% AIDS 1 Ammal wetfare 2 2 Common Market/EU/Europe 3 3 Cnmellaw & orderlwolencelvandahsm 4 4 Defence/foreign affairs 5 5 Drug abuse 6 6 Economyleconomlc snuatlon 7 7 Educahonlschools 8 8 Housing 9 9 lnflatlon/pncea 0 0 Local government/council tax x x Moralrty/mdwldual behawour Y Y (22) (25) National Health Serwce/Hosptals 1 1 Northern Ireland 2 2 Nuclear power/fuels 3 3 Nuclear weapons/nuclear war/disarmament 4 4 PenslOns/social secumy 5 5 Polkmonlenwronment 6 6 Pound/exchange rate/value of pound 7 7 Prwatlsauon 8 6 Race relatlons/gmmlgratlon/immigrants 9 9 Scottish Assembly 0 0 Taxation x x Trade unions/stnkes Y Y (23) (26) Unemployment/factory closure/lack of mduatry 1 1
Other (WRITE IN & RING ‘Z) 2 2
Don’t know 3 3
Q9 Do you think that the general economic condfflon of the country will Improve, stay the same, or get worse over the nexf 12 months?
(27) Improve 1 Stay the same 2 Get worse 3
Don’t know 4
J -5-
; Q If a Lsbour government Is elected sfter the next General Election, do you think R will or will not 7 ROTATE ORDER OF Q1O-I7 TICK START Will Don’t Will not know •1 QIO Improve we ffare state services 1 2 3
Q11 Incresse Income tax 1 2 3
•1 QI 2 Reduce unemployment 1 2 3
QI 3 Keep Its promises 1 2 3
❑ Q14 Help to improve your own etandsrd of living 1 2 3
Q15 Keep inflation down 1 2 3
•1 QI 6 Give a strong voice for Brltsln in Europe 1 2 3
Q17 Decontrolled bv the Trade Unions 1 2 3
●LOCAL GOVERNMENT VOTING ASK Q 18-Q20 IN ALL WARDS WHERE LOCAL ELECTIONS ARE TAKINGPLACE ON MAY2(CHECK lNTERVIEWER lNSTRUCTlONS) OTHERSGOTO Cazl
QI 8 SHOWCARD A As you msy know, there are IOCSI council elections In this srea on Thursdsy Msy2 Howllkely lshthti youwill getalong tovoteln these councllel*ions?
(36) Absolutely cerfam WIII vote 1 Fariy certain WIII vote 2 ASK Q19 Not cerlam whether WIII vote or not 3 Fa@ certain WIII not vote 4 Absolutely cetiamwdl not vote 5 GO TO Q21 Don’t know 6
Q19 SHOWCARD B If you do get slong to vote, which psrty will you vote fop CODE BELOW
IF UNDECIDED OR REFUSED AT Q19 Q20 Which party sre you most inclined to suppoti Q19 020 (37) pa) Conservatwe 1 1 Labour 2 2 Liberal Democrat (L]b Dem) 3 3 Green Parry 4 4 Independent Candidate 5 5 Other 6 6 Would not vote 7 7
Undecided 8 8 Refused 9 9 >- -6
.. ASK ALL Q21 Generally speaking, do you think of yourself as Conservative, Lsbour, Liberal Democrat, or whti
(39) \ Conservatwe 1 Labour 2 L!beral Democrat 3 ScottshAVelsh Nahonahst 4 Green 5 Other 6 Don’t know 7 None of these 8 Refused 9 39
Q22 Which parly dld you vote for at the last General ElectIon, In April 199~ if you ●re not sure, or dld not vote, please say so
(40) Conservatwe 1 Labour 2 Liberal Democrat 3 Scottshmelsh Natlonahet 4 Green 5 Other 6 Dld not vote 7 Too young 8 Can’t remember 9 Refused 0 40
SKIP COL 41-45 I 36: b 3-
V1 + V2 9 ,. L*[C CARD 2 3
l~ERVIEwER CODE START TIME Ilrl :00 I
INTERVIEWER PLEASE WRITE IN YOUR lNTERVl~ER NUMBER HERE AS WELL AS pAGE 1 THIS IS TO DOUBLE CHECK FOR YOUR D=AILS
0000 /0 10/14 Interviewer nO (14) (lo) (11) (12) (13)
* POLITICAL - ASK ALL
I HOW would YOU vote H there was a General Eledlon tomOrro@ (IF AGED 15-17 ADD If .$ “ you were old enough tO vote”) CODE BELOW I I IF UNDECIDED OR REFUSED AT QI Q2 Which party are you most inclined to SIIpP’J@ CODE BELOW
(::) ::) 1 1 conservatwe 2 2 Labour 3 GO 3 ASK Ljberal Democrats (L(b Dem) 4 TO 4 Q2b ScottlshpNelsh Natlonall~ 5 Q2b 5 Green Parry 6 6 Referendum paw 7 7 Other 8 8 Would not vOte 9 ASK 9 1511 undecided 0 Q2 o Refused -L- I -4- # ASK ALL Q3 Are you setlefied or dleesdiafled with the way the Government is running the count@ CODE BELOW
Q4 Are you satiefIed or dleeetiefled wfth the way Mr Major Is doing hls job as Prime Mhrietefl CODE BELOW
Q5 Are youeatlsfled ordlsasflsfled wfthihe way MrBlsir Is doing hls]obss Iesderof the Lsbour Ps~ CODE BELOW
Q6 Are you satl~led or dlesstleffed with the wsy Mr Ashdown Is doing his Job 88 Lesder of the Llbersl Democrats?
Satlsflad Dsaabsfwd Don’t knmv Gawemment (Q3) 1 2 3 Major (Q4) 1 2 3 Blajr (Q5) 1 2 3 Ashdown (Q6) 1 2 3
Q7 What would you say lathe most important issue facing Brftaln tods~ SINGLE CODE ONLY
Q8 What do you see as ofher Important Issues fscing Brftsln tois~ MULTfCODE OK INTERVIEWER IF RESPONDENT MENTIONS EUROPEAN BEEF BAN ~C CODE AS ‘BEEF’ ~ “COMMON MARKE_P (2) (2) AIDS 1 1 Ammal wefare 2 2 Beef/BSE/Mad Cow Disease 3 3 Common Markaf/EU/Europe 4 4 Crime/law & order/violence/vandallsm 5 5 Defence/foreign affars 6 6 Drug abuse 7 7 Economyleconomlc stuatlon 8 8 Educatjonlschools 9 9 Housing 0 0 lnflatlorr/pncea x x Local governmeticouncd tax (2;) (2:) Moralrty/mdivldual behawour 1 1 National Heaffh Service/Hosprfals 2 2 Northern Ireland 3 3 Nuclear power/fuels 4 4 Nuclear weapons/nuclear war/disarmament 5 5 Pensions/social secumy 6 6 Polluflonlenwronmerrf 7 7 Pound/exchange rate/value of pound 8 8 Pnvatsahon 9 9 Race relatlons/lmm!graiion/lmm!grants 0 0 Scoftlsh Aas.embiy x x Taxabon (2;) (2) Trade untonskfnkes 1 1 Unemployment/factory closure/lack of mduatv 2 2
Other (WRITE IN& RING ‘3) 3 3
Don’t know 4 4 , ~“ -5- Q9 Do you Ihlnk that the general economic condltlon of the country wIII Improve, etay the eeme, or get woree over the next 12 mordha?
(28) Improve 1 Stay the same 2 Get worse 3 Don’t know 4
Q Would you personally like to ●ee a referendum held to decide on aach cd the followlnga READ OUT No, not Don’t Yea, hold hold know Q1 O Referendum on Introducing a single European currency 1 2 3
QI 1 Referendum on whether Britain should leave the European Union (Common Market) 1 2 3
QI 2 If there were a referendum now on whethar Brltaln should stay In or get out of the 1 I i I fd European Union (Common Market), how would you vote7 \,1 (31) Stay m 1 Get Oti 2 i~~ Don’t know/no opmlon 3 31 ;I 1,~
Q13 If thera were a referendum now on whether Britain should be pari of a single European ,,1 currency, how would YOU VOt@ ---- (32) In favour i I Against 2 Don’t know 3 32
\ I
! -6-
Q SHOWCARD A A number of Ideas ●re being coneldered which h Is aald wIII benaftf thf cltizene of the European Union From this card, how strongly do you suppoti or oppow the Idea thst ~ ROTATE ORDER OF ASKING TICK START
support Strongly Tend to nor Tend to Strongty Don (42) support support oppose oppose oppose kno~ Q14 ❑ the European Union 1 should be expanded to Include Eastern European countrlee such ●s Poland, the Czech Repubilc ●nd Hunga@ 1 2 3 4 5
Q15 •1 a single European 2 currency should be eetebllehe@ 1 2 3 4 5
Q16 ❑ there should be a 3 elngle, co-ordlnated European foreign pollcp 1 2 3 4 5
Q17 ❑ sterllng should 4 rejoin the Europeen Exchange Rsfe Mechrmlsm~ 1 2 3 4 5
Q18 •1 there should be a 5 common system of legal practices? 1 2 3 4 5
Q19 ❑ a Supreme Court of 6 Europe should be Introduced? 1 2 3 4 5
Q20 ❑ there should be a 7 common system of tsxes between member stetes~ 1 2 3 4 5
Q21 ❑ more power should be 8 transferred to the European Parliament from individual nstlonal parliaments? 1 2
Q22 ❑ there should be a 9 United Stetes of Europe with e federal governmenf~ 1 2 -7-
Q23 SHOWCARD B Which one of these Conservative polftlclans would you Ilke to eae replace John Major as party leader when the time comae? SINGLE CODE ONLY
(43) Wrgmla Bottomley 1 Kenneth Clarke 2 -. Stephen Dorrell 3 WMam Hague 4 Michael Haeeltme 5 Michael Hcnvard 6 Ian Lang 7 Bnsn Mawhmnay 8 Chris Patten 9 Michael PortIllo 0 John Redwood x Malcolm Rfimd (:) GMan Shephsrd 1
Other (WR~ IN & CODE ‘2’) 2
None of these 3 Don’t know 4
Q24 Generalfy speaking, do you think of youraeff aa Consewstfve, Lsbour, Liberal Democrat, or whti
(45) Conservative i Labour 2 L!beral Democrat 3 ScottshN4elsh Nationalist 4 Green 5 Other 6 Don’t know 7 None of these 8 Refused 9
UJ Q25 Which party dld you vote for at the last General Election, In April 199= If you are not sure, or dld not vote, please say so
(46) Conservstrve 1 LabOur 2 Liberal Democrat 3 ScofflshfWelsh Naflonalst 4 Green 5 Other 6 Did not vote 7 Too young 8 Can’t remember 9 Refused 0 .- 1 ASK ALL Q27 In general, whose Interest do you think MPs put first. their own, their constituents’, their parly’s or their country’s? SINGLE CODE ONLY
(48) Ther own 1 Their consttiuents’ 2 Their parry’s 3 The!r country’s 4
Other (WRITE IN & CODE ‘5’) 5
No opmon
~ Q28 And In general, whose Interest do you think MPs - pul ftrst - the!r own, their constituents’, theu psrty’s or their country’s? SINGLE CODE ONLY
(49) Their own 1 Ther consmuents’ 2 The!r par$’s 3 Theu country’s 4 Other (WRITE IN & CODE ‘5) 5 I No opmon 6 49 -3 362
VI + V2
Wti 17 CARD 2 ----i-l
INTERVIEWER CODE START TIME -. ❑0 : ❑0
INTERVIEWER PLEASE WRTE IN YOUR INTERVIEWER NUMBER HERE AS WEU AS PAGE 1 THIS IS TO DOUBLE CHECK FOR YOUR D~AILS -
Interviewer no ❑ 000/0 (lo) (11) (12) (13) (14)
* POLITICAL - ASK ALL
ASK AU al How would you vote ii there wes a General Election tomorrow (IF AGED 15-17 ADD It you were old enough to vote?) CODE BELOW
IF UNDECIDED OR REFUSED AT Q1 C12 Which perry are you meet Incllned to supporP CODE BELOW
;:) (%) Conservative 1 1 Latmur 2 2 Liberal Democrats (Lb Dem) 3 GO 3 ASK ScomshhVelsh Nattonalst 4 TO 4 C13 Green ParIy 5 Q3 5 Referendum Party 6 6 Other 7 7
Would not vote 8 8
Undecldad 9 ASK 9 Refused O Q2 0
Q3 Do you think that the generel economic condition of the country will Improve, etay the same, or get worse over the nexl 12 months? (17) Improve 1 Stay the same 2 Get worse 3 Don’t know 4 ., -4 ,, .: .,
ASK IF PARTY NAMED AT Q1/2 - OTHERS GO TO NEXT SECTION Q4 SHOWCARD SPECIAL I want you to think about what It Is that moat attracted you to the (PARIY MENTIONED AT Q1/2) Some people are attracted mainly by the pollclaa ot the party, soma by the leaders et the party and some because they Identify with the party aa ,“ a whole tf you had a total of ten polnta to allocate according to how Important each one \.. of these waa to you, how many points would you allocate to the leaders of the Party you \“ Intend voting for, how many to Ita policlea and how many to the party aa a whole~ Pleaae \ - bear In mind that the t- of all your polnta should add up to ten WR~E FIGURES IN BOXES, USING LEADING ZEROS
(18) (19)
A) Leaders ❑ 0
(20) (21)
B) POhcles ❑ 0
(22) (23)
c) Party ❑ ID
Total
INTERVIEWER “0- CODE WHICH SHOWCARD SPECIAL YOU HAVE
(24) Showcard special 1 (leaders, Pohcles, party) 1 Showcard spemal 2 (pches, paw, leaders) 2 Showcard spaclal 3 (party, leaders, polIcIes) 3 24
I SKtP COL
J INTERVIEWER CODE START TIME
INTERVIEWER PLEASE WRfTE IN YOUR INTERVIEWER NUMBER HERE AS WELL AS PAGE 1 THIS IS TO DOUBLE CHECK FOR YOUR DHAILS
hfervkwerno. ❑ 000 / •l (lo) (11) (12) (13) (14)
* POLITICAL - ASK ALL
QI How would you vote If there was a General Election tomorro@ (IF AGED 15-17 ADD If you were old enough to vote?) CODE BELOW
IF UNDECIDED OR REFUSED AT QI Q2 Which party are you moef Incllned to supporP CODE BELOW
Q2 (%) (16) Conservahve 1 1 LabOur 2 2 Lberal Democrats (bb Dem) 3 GO 3 ASK Scomsfv%velsh Natlonalst 4 TO 4 Q3 Green Party 5 Q3 5 Referendum Party 6 6 Other 7 7 Would not vote 8 8
Undeoded 9 ASK 9 Refused o Q2 0
ASK ALL Q3 Are you estlsfied or dlasetlefled with the way the Government Is running the counfw CODE BELOW
Q4 Are you satlsfled or dleestlafied wtth the way Mr Major Lsdoing hls ]ob as Prime Mhdatefl CODE BELOW
Q5 Are you aatfefled or dlesatlefled with the way Mr Blalr la doing hle Job as leader of the Labour Pam CODE BELOW
Q6 Are you eatisfled or dk+eatisffed wfth the way Mr Aahdown Is doing hls job as Leader of the Llberrd Democrats?
setlsfied DIssatI.s6ed Don’t know Government (Q3) 1 2 3 Mqor (Q4) 1 2 3 Blaw (Q5) 1 2 3 Ashdown (Q6) 1 2 3
. - -, .. -. -.-’. - ...... ~- ...= -4-
Q7 What would you say is the moat important Ieeue fsclng Britsln tods~ SINGLE CODE ONLI
Q8 Whet do you see as other Impor-lsnf Issues facing Brltsirr tods~ MULTfCODE OK INTERVIEWER lFRESPONDEm MENTiONS EUROPEAN BEEF BAN=CCODEAS,BEEF ~ “COMMON MARKE7’ (2; (% AIDS 1 1 Ammal wetfare 2 2 Baef/BSwMad Cow Dtseese 3 3 Common Marfref/EU~urop3 4 4 Cnmeflaw & order/violence/vandallsm- 5 5 Defence/foreign afhrs 6 6 DNg abuse 7 7 Economy/ecnnomlc siusfion 8 6 Education/=hmls 9 9 Housing 0 0 lnflatlon/pncfas x x Local govemment/counctl tax Y (:) (25) Moralrtyfindrwdud kh.swour 1 1 National Health Servlce~ospmls 2 2 Northern Ireland 3 3 Nuclear powerjfuels 4 4 Nuclear weepons/nuclear war/dlsarmamem 5 5 Pensions/eoclal secunfy 6 6 POllullorVenvlrOnmenf 7 7 Pound/exchange rafe/value of pound 8 8 Pnvaftsaflon 9 9 Race relattons/immtgrstlon fimmlgrams 0 0 Scottish Assembiy x x Taxation Y (:) (26) Trade umonslstnkes 1 1 Unemployment/factory ciosure/lack of industry 2 2
other (WRITE IN & RING ‘3’) 3 3
Don’t know 4 4
Q9 Do you think that the general economic condftion of the aurdry wIII improve, stay the same, or get worse over the nexi 12 months?
(27) Improve 1 Stay the same 2 Get worse 3 Don’t know 4 .. ( Y.. -5- i @
$. ‘(30) NOTE PLEASE ALTERNATE QI O AND 11 ON ALTERNA~ INTERVIEWS TICK START
•1 Qlo SHOWCARD A Which of these etefemerTfs ComeS c10s55f tO YOUr VkWe Of Mr Ma]ofl 1 f (28) I 1 I like him and I hke hs POIICISS 2 I hke him but I ddke hls POIICISS 3 I disl!ke hlm but I like hw pohcIeS 4 I dlsl!ke hlm and I ddke his POIICISS 5 No opmlon
•1 all SHOWCARD A AGAIN Which of thaae etsteme-tis cornea cl-to your VISWS of Mr 2 Blah? (29) 1 I hke him and I like his polIcIsS 2 I like hlm but I dlshke hls POIICISS 3 I dwhke him but I hke hs polIcIs 4 I ds.hke hlm and I d!sllke hs POIICISS 5 NO opmlon
Q12 On balance do you agree or dleagr- with each of the following Sfafemetie ALTERNA~ ORDER ICK START ● Don’t know Agree Dsagr’= (33)
❑ A) ~bour Is ready tO 1 2 3 1 form the nest government Tony Blair is ready ; B) 2 3 tO be prime Mlnlater 1
Q13 Generally speaking, do you think of yourself as Conaewtiive, Lebour, Liberal Democref, or what? (34) 1 Consetvatwe 2 Lebour 3 Lberal Democrat 4 scottstvWelsh Natlonall~ 5 Green 6 Other 7 Don’t know 8 None of thesa 9 Refused
Q14 Which psriy did YOU vote for et the last General ElerXlon, in April 1~~ K You are n“ sure, or did not vote, please say so (35) 1 Conservatwe 2 Labour 3 btwal Democrat 4 Scotustv’welsh N~lOnAl~ 5 Green 6 Other 7 Dld not vote 8 Too young 9 Can’t remember Refused OIE@z= VERSION 1 Serial No ~ 362 I ‘“?{y RR&❑ 0 “ 1996 OMNIBUS - WAVE 6 (Ouo) (5-8) I mm /nnnnnmnnnn /❑nmnclnmpnnnnl 10 (40) !515YElf16hn/nnnn ❑ mm (42) STD Code (48) (50) Number (57) (I,.-,m Telephone In household None 1 ~&@tgE Refused to say 3 Yes, but ex dir 4 Yes, bul refused to gwe number 5 CARD 1 d Address
PosfC.elZOIZU ❑ 00 1-17
_-. . (1:) Total no In household (Incl ree ndenf) Male 12345 r 789+_ =6 Female (1$ Children (under 15) O 1234567 89+ QR%&&Lr::rner (RememWr to circle”& f no chddren m HH) _ ~ Occupation of Chiet Income Earner Ag;&j&$””n“n‘“”seh”’q (;8 Aged 7-0 : Agad 9-10 4 Aged 11-13 5 Agad 14 Q- ~ How many cars or light vans are there In your househol@ (~ Qualsldagraaslapprenfs 1 car or hght van 2 care/n hf vans 2 ~oners ?hght vans 3 No of staff raa nslble for _zJ (PROBE FULL~FOR PENSIONJ Home Is ($ Cl~ of CIE (CODE FROM ABO E) Being bought on mortgage owned outn ht by household Rented from1 ocal Authority : :1 Rented from Housm Assocmrtonflrusr 4 r22 Rented from prwafe ?andlord D Other _31J Defe of interview ~~~ ~o~ S+3: 31/34
Day of fntewkw 23456 (Men) (-mu) (S;n)_ >
nCTAGE ❑ 0 WRITE IN (2;) ‘“mp’epoflrlnm36/42 2 Dialricf Name 3 4 Intewlewer decfaratlon I confirm that I have conducted ths mferwew Dr#orced & face-to-face wth the above named Separated the above address and that I aeka$%? at (2;) relevant queatlons and recorded the answers R-~$::;;~:r::$-$.~y:~\) m conformance wmh the survey specrflcatlons 2 and the MRS Code of Conduct Not working (Ie under 8 hrs/week) Interviewer Signature - housewrfe 3 retired 4 Interview End Time - unemployed registered) 5 unemployed [nor ragstered bul nn Imkmg for work) 6 Length of Interview U U mmutes 43/44 - student 7 - other (mcl disabled) ~ Irrterviewerno ❑ 000 /lZ 45/49 Interviewer name lCAPSJ.,
THIS FORM IS THE PROPERIY OF MARKET & OPINION RESEARCH INTERNATIONAL (MORI) 95 SOUTHWARK STRE=, LONDON SE1 OHX ,.
-2.
Ma ezlnes Readership (SHOWCARD) “s%%%%rm?rnbw $tW#as Not trade umon member What’s on TV IF TRADE UNION MEMBER TV Quick Which urrlorr are you a member oP None
AEEUIEnglneSrS EPIUIEIecfnc!ans + Plumbers CPSA CWU (UCW + NCU)lCommunlcations GMB MSFIASTMS~ASS ‘f+-fw NUT TGWUiT&G/Transpat UNISON (COHSE, Nalgo, NUPE) Offwr
Does your household currently have eetelllte or csble televfelon7 MULTICODE OK Yea, SMna Eth;lninrlgln (SHOWCARD)
No, nether Black-Caribbean Black-African SHOWCARD Using this csrd, lease tell me Black-Other w:~~:a~;:;$~~:;$::i~;~d. Indian Pakstanl IF STILL STU YING, COD ‘6 AND HIGHEST sa~:laeah! [ CHIEVED SO FAR) (53 Other ethmc group GCSE/O-Level/CSE ‘1 Refused Vcetlonal quals (=NVQI +2) 2 A-Level or aquwalent (= NV03) 3 (SHOWCARD) Could you pleeea gfve me Sacheior Degree or equwalent (= NVQ4) 4 the letter from thle cerd for the group in MaaterslPhD or equwalent 5 which you would place your totsl household 6 Income from all sources before tas end Other (63) No formal auahftcatmrrs 7 other deductions? ‘— :$.IU’YY9
IF COOES 1-7 Whaf sge were ou when you 4 com Iatad your full-time educ al ion, or 5 full-t rme profeeelonal trsinlng7 6 nn k 7 EXACT AGE U U WRITE IN H 8 9 DSI Newspaper Readership (SHOWCARD) (~ ; ~z~ ~~,- ; 2 K L Daty Mirror 3 (+ Dai~ Record 4 5 Refused Datty Tel raph Don’t know ~ Fmanc!al? Imes 6 The Guardian 7 Res ondenf willing to be re-interviewed (~ Herald (Glasgow) : J The Independent N: The Scotsman Daily Star : Y Que#onnalre VerSfOn The Sun ; The Tlmas V2 ~ Nona oi these ; Sunday Newspaper Readerehlp (SHOWCAR Shot~:j Version (:7 News of the World T 2 Sunday Express Reversed & Sunday Mail (Scotland only) 3 Sunday Mtrror 4 Sunday Peat 5 SKIP TO END Of Sunday Tele raph 6 The Mad on 8 unday 7 The Observer The People : The Sunday Times Scotland on Sunday $ The Inde enderw on Sunday Y Sunday ~ port None of these ;
_ ., , , ..,- nccnnfi,~c~~ THANK YOU CABD AND CLOSE INTERVIEW _-
/ / -5-
VI + V2
9
SKIP COL 10-21
* SHARES - ASK ALL
Now thinking about sharea
Q1 SHOWCARD B Do you personally have shares In any company? IF YES Which of these do you have aharee In? MULTICODE OK
(22) Shares m the company I work for 1 Shares m a company I used to work for 2 Shares m a company a relative works for or used to work for 3 Shares m a prwatised company BT 4 TSB 5 Bntlsh Gas 6 Bnttsh Am,vays 7 Brmsh Steel 8 Brmsh Aerospace 9 BP 0 - BAA x - Rolls-Royce Y (23) Abbey National 1 A local water plc 2 - A reg!onal electmty company 3 National Power 4 PowerGen 5 Scottish Power 6 Hydro-Electrc 7 any other prlvatlsed company 8 Shares m any other company 9
None 0 Don’t know x 4422 12 I VI+V2 ‘
* ACTIVISM - ASK ALL
QI SHOWCARD K And which, if any, of the things on thla Iiat have you done In the last two or three yeara~ Just read me out the leftera that apply MULTICODE OK
(63)
A) Presented my wews to a local counclllor or MP 1 B) Wntren a letter to an editor 2 I c) Urged someone outside my family to vote 3 I D) Urged someone to get m touch with a local counclllor or MP 4 I E) Made a speech before an organtsed group 5 I F) Been an officer of an organ!satlon or club 6 I G) Stood for pubhc off]ce 7 I H) Taken an actwe part m a polmcal campaign 8 I 1) Helped on fund ralsmg drives 9 I J) Voted m the last General electlon o I
None of these
+
SKIP COL 64-69
. ()~o@fffij ( L Sf30*oti - [of5J’-roTk C“J Au MTv?5f
CORE Serial No ~ 36’ ‘i ‘1‘“~f~’ fif~” ❑ ❑ 1996 OMNIBUS - WAVE 12 (“u”) (5-8) 0000 /clclclnclclnnclclcl/ ❑ lclclclclnciclclclclon d ::@~Jp;4),,“r~na;,, ,,, ,,(241,’27,,, , Surname ❑ 00 (42) STD Code (48) (50) Number (57) [i m \,-) Telephone In’ household None ; g~:;y Refused to say 3 Yes, but ex dlr 4 Yes, but refused to gwe number 5. CARD 1 Address
Post.odennnn ❑ on
Sex Total no In household (Incl ree ondent) Male 12345 r! 789+_ Female Children (under 15) O 12345678 9+ ‘=~::$:~r::rner (Remember to arcle “W f no children m HH)_ Occupation of Chief Income Earner A&e%J’’’’’ren“n‘“”eeho’o ($8 Posttton/ranldgrade 2 Aged 7-8 3 Aged 9-10 4 Aged 11-13 5 Industry/type of co Aged 14 Q How many cars or light vans sre there In your household? (<9 Quals/degrees/apprentS 1 car or hght van 2 cars/n ht vans 2 3+ cars?hght vans 3 No of staff res ons!ble for None (PROBE FULL? FOR PENSIO~ Home Is (% Clad= of CIE (CODE FROM ABO E) (2:) Being bought on morigage “1 ,. Ownad oumght by household 2 B 2 Rented from Local Aulhomy 3 cl 3 Rented from Housm Association/Trust 4 C2 Rented from prwate ?andlord D E .~~~f Intewlew ~a~ Clog 96 ;
Day of Intewlew ‘e%wf’e” 23456 Not housewrfe (M~n) ~hu) (SLn)_ ❑ :CTAGE o WRITE IN ‘amp’ep0~b3DDD (2:) Marftal Status Dietrlct Neme Married Lwm together 2 3 Intemlewer declaratmn Sm e 1confrm that I have Conducted this mterwew WI?owed 4 5 face-to-face wth the above named erson at Dworced z ~ the above address and that I aske all the Separated relevant quest!ons and recorded the answers (2:) m conformance wrth the survey spectircations Respondent Is and the MRS Code of Conduct Working full time (30 hrs/wk+) 2 Working pan time (8-29 hrs/wk) Interviewer Signature Not working (Ie under 6 hrs/week) . 3 - housewife Intewlew End Time retired 4 —— unemployed regrssered) 5 unemployed [not regstered but Length of Interview L-IL-I mm.es Iookmg for work) student- other (mcl disabled) lnterviewerno ❑ o ODD /0 Interviewer name (CAPS)
THIS FORM IS THE PROPERTY OF MARK~ & OPINION RESEARCH INTERNATIONAL (MORI) 95 SOUTHWARK STREET, LONDON SEI OHX -2
(5:) Ma azmes Readership (SHOWCARD) \’\-, “%’%%’:Inwltler i!adm T,mes Not trade umon member ~ TV Times What’s on TV IF TRADE UNION MEMBER ~on~lck Which union are you a member OV (5;) AEEU/Engmeers EPIU/Electrlclans + Plumbers 2 CPSA 3 CWU (UC_W + NCU)/Commun!catlons 4 GMB 5 MSF/ASTMS/TASS 6 NUT 7 TGWU~&Gnransport 8 UNISON (COHSE, Nalgo, NUPE) 9 Cnher Q_
Doea your household currarrtly have safelllte or cable te!evlslon~ Scott(sh TV MULTICODE OK (5;) Yes, satellrte Eth;ininrlgln (SHOWCARD) cable No, nerfher L Black-Car!bbean Black-African Black-other Indian Pakstanl Bangladesh! Chl;ese (y) Other ethmc group GCSE/O-Level/CSE Refusad Vocational quals (=NVQ1 +2) A-Level or equwalent (= NVQ3) : (SHOWCARD) Could you please give me Bachelor Degree or equwalent (= NVQ4) 4 the letter from this card for the group In Masters/PhD or equivalent 5 which you would place your total household Other 6 Income from all sources,- tex and No formal quahfications other deductlons~ (62 StIll sfudymg : Don’t know & 1
IF CODES 1-7 What age were you when you com Isted your full-time educat!on, or 4 full-t rme professional tralnlng~ 5 mm 6 7 EXACT AGE U U WRITE IN 8 Dal Newspaper Readership (SHOWCARD) (;6) #a,fy Express Datiy Mad 2 Dadv Mirror 3 L Dalfj Record 4 Dalfy Tele raph 5 Refused Fmanc!al ? !mes 6 Don’t know The GuardIan 7 Herald (Glasgow) 8 Res ondenf willing to be re-interviewed (:5 The Independent f The Scotsman : N: ~ Dally Star The Sun $ Questionnaire Version The T!mes vi None of these V2 Sunday Newspaper Readership (SHOWCARD2 News of the World + Showcard Version Sunday Express Normal Sunday Mall (Scotland onfy) : Sunday Mirror 4 Sundav Post 5 Sundaj Tele raph 6 SKIP TO END Of The Mall on 8 unday 7 The Observer The People : The Sunday Times Scotland on Sunday ; The Inde endent on Sunday Y Sunday 8 Prl 1 None of these ~ ,
NOW, HAND RESPONDENT THANK YOU CARD AND CLOSE INTERVIEW -20-
V1 + V2
* TELEPHONES - ASK ALL
INTERVIEWER NOTE THIS SECTION FORMS PART OF THE DEMOGRAPHICS, SO PLEASE ASK IT INSTEAD OF THE NORMAL TELEPHONE QUESTION ON THE FRONT PAGE TRANSFER THE ANSWERS FROM THIS SECTION TO THE TELEPHONE QUESTION ON THE FRONT PAGE
Q1 Do you have a telephone In your home, or do you Intend to have one installed In the nesl couple of months? SINGLE CODE ONLY (78) Yes, Have a telephone 1 Intend to install one 2 ASK Q2 No, donothave/mtend tohave a telephone 3 Refused 4 GO TO FRONT PAGE
Q2 SHOWCARD T Andwhlch of the following efWdleetoyourtelephone~ Pleaeajuet read outtheletlers MULTICODEOK
(79) A I/we have a fax machme connected to the telephone 1
B I/we have an answenng machme 2
c I/we have a personal computer (PC) et home wffh a modem 3
D I/we have a personal computer (PC) et home wlthouf a modem 4
E I personality use a personal computer or lap-top at work or elsewhere 5
F I/we are connected to the Internet at home 6
G I personally use the Internet at work or elsewhere 7
H My/our telephone number IS not m the phone book (Ie ex-directory) 8
I The telephone for this house IS my name 9
J The telephone for this hour IS m someone else’s name 0
K There IS more than one telephone numbed Ime for this house (not mcludmg efienslons) x
None of these (8:) Refused 1 Don’t know 2
Q3 And can you please tell me, what la your phone numbefl WRITE IN ON FRONT PAGE
~
REFER TO INTERVIEWER INSTRUCTIONS THEN TRANSFER ACCORDINGLY - Now thlnklng about sharea
m SHOWCARD C Do you personally have aharae In any compan~ IF YES Which of these do you have shares ln~ MULTICODE OK -
(46) Shares m the company I work for 1 Shares m a company I used Io work for 2 Shares m a company a relatwe works for or used to work for 3 Shares m a prtvatlsed company - BT 4 TSB 5 - Bnmsh Gas 6 Brmsh Amvays 7 - Bnosh Steel 8 - Brmsh Aerospace 9 - BP 0 BAA x Rolls-Royce Y (47) - Abbey National 1 - A local waler P(C 2 - A regional electncriy company 3 - National Power 4 PoweGen 5 Scomsh Power 6 - Hydro-Elecfnc 7 any other prwatlsed company 8 Shares m any other company 9
None 0 Don’t know x L 16
VI + V2
* ACTIVISM - ASK ALL
Q1 -- SHOWCARD Q And whlchj if any, of the things on this list have you done In the lest two or three years? Just read me out the letters that appfy MULTICODE OtC
(53)
A) Presented my wews to a local councdlor or MP 1
B) Written a letter to an edlor 2
c) Urged someone outstde my famify to vote 3
D) Urged someone to get m touch wrfh a local counclllor or MP 4
E) Made a speech before an organised group 5
b Been an officer of an orgamsatlon or club 6
G) Stood for pubhc off!ce 7
H) Taken an achve part m a pohmcal campaign 8
1) Helped on fund ramng drives 9
J) Voted m the last General election 0
None of these x
SKIP COL -28-
VI + V2
* TELEPHONES - ASK ALL
INTERVIEWER NOTE THISSECTION FORMS PART OF THE Demographics, SO PLEASE ASKlT INSTEAD OF THE NORMAL TELEPHONE QUESTION ONTHE FRONT PAGE
Q1 Do you have a telephone In your home, or do you Intend to have one lnatalled in the next couple of months? SINGLE CODE ONLY ~ .
(74) Yes, Have a telephone 1 Intend to install one 2 ASK Q2 No, donothave/lntend tohave a telephone 3 Refused 4 GOTO NEXT SECTION
Q2 SHOWCARD JJ Andwhlch of the following appllea to your telephone? Pleaaejuet read out the numbers MULTICODE OK
(75) 1 I/we have a fax machme connected to the telephone 1
2 I/we have ananswermgmachlne 2
3 My/our telephone number ls not In the phone book (Ie ex.directory) 3
4 Thetelephoneforthm houselsm my name 4
5 Thetelephone forthls house IS In someone else’s name 5
6 There IS more than one telephone number/lmeforthw house (not mcludmgextenslons) 6
None of these 7 Refused 8 Don’t know 9
Q3 And can you please tell me, what Is your phone number? WRITE INON FRONT PAGE
REFER TO INTERVIEWER INSTRUCTIONS THEN TRANSFER ACCORDINGLY
I A. Under E25CIC) B. 22,500- E4,499 C. 24,500- f6,499 D. 26,500- E7,499 E. E7,500 - E9,499 F* ?29,500-El 1,499 G. El 1,500- E13,499
H. El 3,5(x) - E15,4$9 la E15,500 - f17,499 J. H 7,500- f24,999 K. f25,000 - f29,999 L. 230,000 or over 3626
SHOWCARD
I like him and I like his policies
I like him but I dislike his policies
I dislike him but I like his policies
I dislike him and I dislike his policies SHOWCARD
I dislike him and I dislike his policies
I dislike him but I like his policies
I like him but I dislike his policies
I like him and I like his policies SHOWCARD
Strongly support
Tend to support
Neither support nor oppose
Tend to oppose
Strongly oppose Strongly oppose
Tend to oppose
Neither support nor oppose
Tend to support
Strongly support SHOWCARD
Defence
Education
Europe
Health care
Housing
Law and order
Managing the economy
Northern Ireland
Pensions
Protecting the natural environment
Public transport
Taxation
Trade Unions
Unemployment SHOWCARD 1
Unemployment
Trade Unions
Taxation
Public transport
Protecting the natural environment
Pensions
Northern Ireland
Managing the economy
Law and order
Housing
Health care
Europe
Education
Defence SHOWCARD A
01 Keeps its promises
02 Understands the problems facing Britain
03 Represents all classes
04 Looks after the interests of people like us
05 Moderate
06 Extreme
07 Concerned about the people in real need in Britain
08 Has a good team of leaders
09 Will promise anything to win votes
10 Out of touch with ordinaW people
11 Has sensible policies
12 Too dominated by its leader
13 Professional in its approach
14 Divided SHOWCARD Al
14 Divided
13 Professional in its approach
12 Too dominated by its leader
11 Has sensible policies
10 Out of touch with ordinaW people
09 Will promise anything to win votes
08 Has a good team of leaders
07 Concerned about the people in real need in Britain
06 Extreme
05 Moderate
04 Looks after the interests of people like us
03 Represents all classes
02 Understands the problems facing Britain
01 Keeps its promises )
SHOWCARD A
01 A capable leader
02 Good in a crisis
03 Understands world problems
04 Tends to talk down to people
05 Rather narrow minded
06 Too inflexible
07 Has sound judgement
08 More honest than most politicians
09 Down-t-arth
10 Understands the problems facing Britain
11 Patriotic
12 Has got a lot of personality
13 Rather inexperienced
14 Out of touch with ordinaW people .“ SHOWCARD Al
14 Out of touch with ordinaW people
13 Rather inexperienced
12 Has got a lot of personality
11 Patriotic
10 Understands the problems facing Britain
09 Down-to+sarth
08 More honest than most politicians
07 Has sound judgement
06 Tm inflexible
05 Rather narrow minded
04 Tends to talk down to people
03 Understands world problems
02 Good in a crisis
01 A capable leader SHOWCARD A
Absolutely certain will not vote
Fairly certain will not vote
Not certain whether will vote or not
Fairly certain will vote
Absolutely certain will vote {626
SHOWCARD B
Conservative
Labour
Liberal Democrat
Green Party
Independent Candidate SHOWCARD B(R)
.- .
Independent Candidate
Green Party
Liberal Democrat
Labour
Conservative SHOWCARD
Strongly support
Tend to support
Neither support nor oppose
Tend to oppose
Strongly oppose SHOWCARD
Strongly oppose
Tend to oppose
@
Netther support nor oppose
Tend to suppoti
(’.’ Strongly support SHOWCARD
Virginia Bottomiey
Kenneth Ciarke
Stephen Dorreii
Wiiiiam Hague
@ Michaei Heseitine
Michaei Howard
ian Lang
Brian Mawhinney
Chris Pstten
Michaei Portiilo
John Redwood
Maicoim Rifkind
Giiiian Shephard SHOWCARD
Gillian Shephard
Malcolm Rifkind
John Redwood
Michael Portillo
@ Chris Patten
Brian Mawhinney
Ian Lang
Michael Howard
Michael Heseltlne
Stephen Dorrell
Kenneth Clarke
Virginia Bottomley SHOWCARD
Ian Lang
Brian Mawhinney
Chris Patten
Michael Portiilo
@ John Redwood
Maicoim Rifkind
Giiiian Shephard
Virginia Bottomiey
Kenneth Ciarke
Stephen Dorreii
Wiiiiam Hague
Michaei Heseitine
Michaei Howard SHOWCARD
Michael Howard
Michael Heseltine
William Hague
Stephen Dorrell
@ Kenneth Clarke
Virginia Bottomley
Gillian Shephard
Malcolm Rifkind
John Redwood
Michael Portillo
Chris Patten
Brian Mawhinney
Ian Lang SHOWCARD SPECIAL 1
Leaders
Policies
Party
Total = 10 SHOWCARD SPECIAL 2
Policies
Party
Leaders
Total = 10 SHOWCARD SPECIAL 3
Patty
-- Leaders _
Policies
Total = 10 SHOWCARD
I like him and I like his policies
I like him but I dislike his policies
— I dislike him but 1 like his policies
I dislike him and I dislike his policies .-
SHOWCARD
I dislike him and I dislike his policies
. -dislike him but I like his policies.
I like him but I dislike his policies
I like him and 1 like his policies