PUBLISHED FOR YOU- AND YOUR STAFF - NI

MARCH-APRIL, 1974 TVCAMPAIGN TO SPEARHEAD MOVIE SALESDRIVE Commencing on Sunday, March 24, a bright new TV commercial promoting the range of Kodak movie cameras will go to air around Australia. This campaign will run for two weeks, and will give a big boost to your pre-Easter sales.

The campaign has been a suggested retail price color sound movie films. built around the Kodak of $249 .95 . The above campaign will Instamatic M24 movie therefore serve as a outfit, which will appear By featuring the M24 build-up to the release of throughout the TV com­ movie outfit in the com­ the new sound super 8 mercial. This particular mercial , we are providing cameras by generating camera features auto­ you with the opportunity customer interest in matic electric-eye control to "sell-up" to more movie-making. and is extremely com­ sophisticated equipment. Movie-making is a grow­ pact. In fact, it has all To further support your the "go anywhere" ap­ ing and dynamic market peal of Kodak pocket in-store promotions , a that offers customers the Instamatic cameras! The new movie outfit leaflet opportunity to broaden M24 outfit is attractively detailing the full range of their interest generally in priced at $68.40. Kodak cameras will be photography. Over re­ supplied complete with cent issues of Kodak The range of Kodak a counter-top dispenser . Sales News we have pub­ movie cameras and out­ Later this year, Kodak lished a series of movie­ fits extends from the will be locally releasing making ideas to encour­ Kodak Instamatic M22 age customers to get the movie outfit at a sug­ the new Kodak Ekta­ most from their camera. gested retail price of sound movie cameras The last in the series, $48.50, up to the Kodak which feature an in-built "Film Idea 5", is printed XL55 movie camera for sound recording system, on page four of this The "hero" of Kodak 's new movie-making TV commercial. At a suggested retail price of $68 .40, "natural light" movies at the Kodak lnstamati c M24 movie outfit, with electric eye and ft2.7 lens, will generate a lot of I)lus two new su~r 8 issue. interest in the range of Kodak movie cameras and outfits. BRIGHTSUCCESSOR New TO"MUDDY FEET" equipment POCKETCAMERAS NOW Occasionally, a TV commercial comes along that • really seems to tug at the heart-strings. Such a com­ mercial was the Kodak "muddy feet" ad, which repair ASSEMBLEDLOCALLY featured a small boy putting socks on the feet of his pet dog. This commercial generated a great deal of categories Kodak is now assembling public reaction, and when it finally went off the air locally the models 100, we received numerous letters asking for it to be In the 1974 Kodak Cata­ 200 and 300 Kodak repeated. logue of Consumer Pro­ pocket Instamatic cam­ But, we can't stand still commercial will strongly ducts, a new method is eras. This operation is and "muddy feet" has promote the message that shown for categorising taking place at the Co­ served its purpos e. How­ memories are best pre­ equipment repairs. burg plant in Victoria. ever, all is not lost,, for, served by pictures. With­ Previously, repairs were commencing on Sunday, out giving too much Until local assembly com­ listed for specific repair menced, finished cam­ March 10, a new TV away, the commercial problems, ranging in the commercial will be has an autumn leaves case of still cameras eras were imported from theme and a rather mis­ England and packaged screened and we confi­ from "external repairs", here. Local assembly still dently expect it will have chievous little girl who "film winding", "expos ­ decides to help her father. involves the use of im­ the same effect on the ure meters", etc. These ported components, and viewing public. We strongly recommend specific categories have you stock up with plenty a team of assembly now been changed to workers at Coburg will Promoting picture-taking of Kodacolor film and broad classifications such After 76 individual assembly operations, in general and Kodacolor put in a good supply of as "clean and adjust", be busy producing pocket these pocket cameras are now being pack­ film in particular, the tissues at the same time! cameras for the Aus­ aged into outfit boxes. Local instruction "minor repair", "major tralian and New Zealand books written for Australian conditions are repair", etc. markets. included with each camera . The new system provides Newplastic slide mounts greater flexibility, as the Pictured here is part of charges are based upon the assembly line and a released more comprehensive view of just one part of scales. Rather than set a the quality control pro­ A new type of Quickpoint 50 x 50mm (2 x 2in.) . fixed rate as in the past, cedures that have been slide mount for 35mm the new categories allow created. There are 76 in­ Available only in boxes us to vary the costs of full-frame transparencies of 100, Quickpoint glass­ dividual operations in­ is now available. Sup­ each repair according to volved in the assembly of less slide mounts have a the exact amount of · plied without glass, these suggested retail price of a model 100 pocket In­ new mounts are slightly $2.30 per box. Stock work involved. stamatic camera - even thinner and will fit most Item No. 3224. Hence, a repair to a more for the other rotary slide tray projec­ camera's flash system models! tors. might now be listed under one of several Continuing product de­ The glassless mounts are categories , depending on velopment and strict easy to use. The slide is The suggested retail the amount of work in­ quality control proce­ held in place by two prices set out herein are volved. We believe this dures will ensure that tacky "Quickpoint " spots, suggested prices only and new system provides a your customers are more Quality control is the name of the game! and the two halves of the there is no obligation to Even though finished components are im­ more equitable and real­ than pleased with the ported from overseas, we don't take their mount simply clip to­ comply with the sugges­ istic method of repair locally assembled cam­ word for it-rigid checks have been estab­ gether. The mount size is tion. billing. era! lished for every part of each earner.a! - - ( - Trouble-Shooters• - Column In this issue's "Trouble-Shooter's Column", we have an important subject to cover. We'll look at the most common fault of all in amateur snapshots--blurred pictures. PHOTOGRAPHING AUTUMN FOLIAGE Autumn, with its brightly colored trees, crisp morn­ ings and brilliant blue skies, is becoming an in­ creasingly popular holi­ day time. Especially for trips fo areas famed for their annual spectacl ,e s of nature, autumn is per­ fect. Tasmania is a glor­ ious example of autumn splendour-bri ll iant orange, gold and red leaves, picturesque re­ minders of our early heritage-these are the sights that make visitors return each year. Many other part s of Australia come alive in a special way at autumn­ time, too. The Da nde­ nong Ranges in Victoria have a specia l att raction Probabl y you don't need to be told what went wrong -quiet leafy lanes, cot­ with the lower of the above two pictures. Chances are tages nestled against the you've seen this type of picture all too often, and if colorful mount a inous you've diagnosed the fault correctly, you'll have told background, the stillness your unhappy customer "don't jerk the camera as you of the famed Sherbroo ke press the shutter release". Forest. A whit e church, a framing of red and gold leaves, and a backgr ound of bright blue sky -all And what happens? Most times there 's little improve­ Since autumn is so color­ combi ne to become one of the many memorable pictures of an autumn jaunt . ment. It would almost seem that there are some people ful, be sure to r,emind who just can't hold the camera steady no matter what! every customer / tra veller Especially effective for be in the pictures, too! to get away from stiffly However , we've found that camera shake problems to take a camer a along. autumn photography is But, when taking pic­ posed subjects. can be cured if you'll take the time to give your cus­ A drive throu gh the tures of people, don't Of course, take an in­ tomer a practical demonstration of picture-taking varied lighting. Look for autumn cou ntryside is oppo rt unities to photo­ limit your efforts to the terest in your customer 's techniques. not complete without pic­ stare - at - the - camera How? Simply ask your customer to hold the camera in graph foliage with the finished pictures . Sug­ tures that will prese rve sun coming from behind variety. Pictures of family gest extra prints or an a normal picture-taking position . The viewfinder memories of the autumn members are great fun, should be close to the eye with the camera touching spectacle throug ho ut the the subject. With a blue enlargement on silk­ especially those that catch surface paper of some the forehead . Hold the camera firmly with both hands. long, cold winters. sky b ackground for color them in some natural Generally, a thumb underneath and the index finger contr ast, this type of light action. So, suggest photo­ particularly colorful aut­ on top will do a good job of steadying the camera. Of course, it's easy these variation will make a graph ing them admiring umn shot. Good advice Squeeze the shutter release gently until it operates­ days to shoot lots of unique and interesting the scenery, an autumn to customers about pic­ don't jerk either the head or the hand. great pictur es without pictur e. leaf, or strolling down a ture-taking works for you, If your customer practises this at home in front of a being loaded down with Naturally, people should quiet country road-try too! mirror for a few minutes without a film in his camera, camera ge ar. Kodak the time spent will soon be repaid because spoilt pocket Instamat ic cam­ pictures cost money! eras, made to fit into pocket or purse, ar e per­ Look carefully at the pictures below. Not hard to see fect compani ons on trips. who will have sharp clear pictures and who won't! Taking pictures during Combating flood damage autumn can be especially satisfying, if cus tomers The recent floods in Wet negatives are in dire of days even under the keep a few tips in mind., Queensland and other trou ble, so the job of conditions described Advise them along these parts of the east coast rescue is urgent. The first above. step is to keep them wet lines: caused a great deal of hardship and tragic · loss -never allow the ma­ Clean-up and Drying As the trip proceeds, to many people. Of lesser ter ial to dry before at­ After removing wet en­ allow for stops along the consequence, but none­ tempting th e job of velopes or other pack­ way to take pictu res. In theless sad, was the loss restoration. Put the wet aging material, wash the the photos, identif y the of, or damage to, a num­ material into plastic con­ negatives for as long as location by taking a pic­ ber of collections of neg­ tainers-plastic garbage it takes to remove any ture which includes a atives that were of cans are fine- and . run traces of mud , silt, paper, signpost or some other considerable personal and cold water into the con­ landmark . These p rovide historical value. tai ner. Use ice to keep etc. Prolonged washing is ready-made titles in pic­ the temperature down. not advisable, particu­ Probably very few of the larly when the water tures . victim s had thought of Ru n additional water into supply temperature is Correct handling . Whatever the destin ation, the risk of flood damage the container to remove above 18°C. there will be man y op­ becau se it had not hap­ mud if there is any. Then , portunities to photo graph pened to them before. add some formaldeh yde Never use warm water the autumn foliage . When Ho wever, the possibility to harden the gelatin and for washing , because this taking pictures , keep the of water damage caused to prevent the growth of may cause frilling or composition simple. Try by leaky roofs, damp bacteria. This chemical even melting of the al­ to include only one room s, the water used and the cold water help read y soft gelatin. Give thought in each photo. to extinguish fire, burst to prevent swelling and black - and - white neg­ And , frame scene ry with pipe s, and overflowing softening of the gelatin atives a final rinse in an overhang in g tree sinks on upper floors al­ - the major cause of Kodak Photo-Flo solu­ branch , stone wall or ways exists. damage. tion and then hang them up to dry naturally . other foregrou nd subject Wet Negatives to provide interest and Remember that this pro­ depth in the picture . The big problem is what cedure is only a tem­ Kodacolor and Ektacolor to do when files of neg­ porary measure - the negatives receive similar In photogr aphs of th e atives have been acciden­ material must receive at­ treatm e nt , but give scenic panora ma s, keep tally soaked with water. tention at the earliest Kodak Ektachrome trans­ the horizo n level and Here are some sugges­ possible moment, be­ parencies a 1- minute either above or be low th e tions based on overseas cause wet gelatin will bath in Kodak Stabilizer , Incorrect handling . middle of the pho to. ,e experience: disintegra te in a matter Processes E-3 and E-4. 2 K-AK Sales News, March-April, 1974 • i'RooucrSUPPLIES - Kodaklnstamatic 56-X Camera IMPROVING nowavailable separately To say the least, stocks of Kodak cameras and some other products have been less The Kodak Instamatic than adequate in recent months! However, we're pleased to report that the outlook 56-X camera is now is now considerably brighter. Here's a rundown on some recent problem areas: available in a camera­ only package, however Cameras the Instamatic 28 camera Film initial stocks will be By the time you read this and the 355-X outfit Fortunately , we have limited. have been discontinued , article, plentiful stocks of been able to maintain Supplied without film and all models of Kodak and the 255-X outfit will full supplies of film be discontinued later this magicube, the camera­ pocket Instamatic cam­ during the busy Christ­ only package simply in­ eras and outfits should year, Kodak will still mas season. We hope make the 56-X and cludes a wrist strap and be available, including there will be no major instructions. the model 300 and 500 155-X models available shortages in the future camera outfits which for some time yet. So rest despite grim warnings An ideal beginner's have been in very short assured that whilst there about difficulties with camera, the 56-X model supply lately. One con­ is a demand, 126-size packaging materials and is simplicity itself to tributing factor to this cameras will still be pro­ steel for film cassettes. operate. There are no easing of the supply sit­ duced , but in a dimin­ We do know that Koda­ settings -just drop in a uation results from the ished range . color-X film, CX 135-12, 126-size film cartridge, fact that we have com­ will be in short supply aim and shoot. A socket menced local assembly Magicubes and stocks will run out for a magicube is in­ of the 100, 200 and 300 These have suffered a in autumn. Further sup­ cluded in the camera. models (see story on world-wide shortage as plies of this film will not The 56-X camera is simi­ page one). well. We have air­ be available then until lar to its predecessor;the VP116 andVP616 B & W Production of 126-size freighted large quantities July , when the improved model 55-X, with the Kodak Instamatic cam­ in bulk from the U.S.A., Kodacolor II film will be additional benefit of auto­ Filmsto be discontinued locally released. In the matic magicube rotation eras is now underway and whilst they are not again after a delay meantime, we anticipate with film advance. packed in the convenient no supply problems with caused by a shortage of carded sleeve of three, The 56-X camera-only components . Limited the 20 and 30-exposure we are sure this is pre­ pack has a suggested re­ supplies of 56-X cameras versions of the above ferable to no magicubes film. tail price of $12.33. and outfits, 155-X and Stock Item No. 1488. 255-X outfits will be at all! We may have to If you do strike any available from February import more loose magi­ supply problems with the onwards. We regret, how­ cubes before the short­ above products, you are ever, that it will be some age eases , but we will try welcome to contact your time before all outstand­ to return to the normal local Kodak branch Fire creates ing orders can be filled. sleeve pack as soon as office who will have the Please note that although possible. latest information. order envelope problems New darkroomtechniques Eastman Kodak Com­ films, it is intended to Late last year a serious pany in U.S.A. has de­ alert them of the pending fire totally destroyed the cided to cease production discontinuance by affix­ book plant of a printing firm of Kodak Verichrome ing a sticker reading i which supplies us with Pan films, VP 116 and "Kodak (Australasia) Pty. A new hard-cover book creative our order-placing pro­ VP 616. This decision Ltd. will not stock film from Kodak is tilled has been made in the in this size after 1974", with idea-provoking tech­ cessing envelopes. Un­ DARKROOM fortunately, this means light of declining sales to each VP 116 and niques for the darkroom that for the next few throughout the world. VP 616 film box. enthusiast. "Creative TECHNIQUES weeks you will be sup­ Sales of these imported Darkroom Techniques" The sticker will be placed plied with pads of pro­ films in Australia will be provides detailed in­ discontinued at the end on the box as depicted in cessing envelopes that the photograph. All struction in such pro­ differ slightly in their of 1974. cesses as the 1890's art future supplies of these presentation. of gum bichromate print­ To assist users of these films will bear the sticker. ing as well as modem On an emergency basis posterization techniques. we have obtained envel­ opes which have to be Designed for the ad­ addressed by a different Size is the thing vanced darkroom worker, method, and because of the new Kodak publica­ production limitations, tion also covers such these envelopes are not subjects as various con­ as compact when made­ trol techniques, combina­ up into pads . We regret tion printing, the com­ the inconvenience this bination of color and might cause, but you can black- and - white , high­ appreciate that it is im­ contrast pictures, the use perative we maintain a of reticulation as an art steady supply of process­ form , solarization and ing envelopes even though photo silk-screen print­ some minor procedural ing. changes have become A chapter on printing ANOTHER IDEA BOOK FROM KODAK necessary. without negatives ex­ The layout of the interim plains the creation of envelopes is identical to photograms in color and the normal ones , except black-and-white, as well that your record stub is as the technique of mak­ 110-size B & W film now in the form of a ing paper negatives and separate reference card. printing from color slides. We have received some of VP 110-12 film which Apart from that, you Here's a tip to remember the same concern, too. The suggested retail price requests for supplies of can be ordered is a pack complete the envelope in about the new pocket This really is only a is $6.52 . Stock Item No. black-and-white film in of 20 rolls (or multiples the usual way. cameras and the color minor "ha ng-up" on their 1844. size 110 to fit pocket thereof). The dealer price prints available from behalf, and one that soon It would greatly assist us cameras. At the time is $15.00 per pack plus 110-size film. vanishes when they see these cameras were re­ if you would use the en­ the final result - es­ tax. The suggested retail We've received reports leased in Australia, it velopes in the sequence pecially the new KODA­ price is $1.28 per roll. from some potential was decided not to mar­ in which they are sup­ COLOR Silk-prints with '197 4 Annual' Normal delivery will be pocket camera customers ket a black-and-white plied. The addressing the silk paper and the by seafreight, so allow that they were concerned Stocks of the "197 4 Brit­ film here because of the method is not as rapid borderless rounded cor­ three months from date about the print size from ish Journal of Photo g­ high film cost and the as before, but if your re­ ner format! of order. Airfreight de­ such a tiny camera. Nat­ raphy Annual" have been very "grainy" prints pro­ plenishment card is re­ So, don 't you be caught livery can be arranged urally , as soon as we received and are avail­ duced when processed by ceived promptly, we can short. If you and your for an additional charge guarantee new supplies showed them a sample of able to order. This pres­ a laboratory using con­ of $2.00 per pack of 20 staff haven't shot a roll tigious publication de­ of envelopes before you the print, all their fears ventional equipment. films. Airfreight delivery of 110-size color print picts the work of world­ run out. vanished and they hap­ However, if there is a takes three to four weeks. film yet, make sure you renowned photographers pily went ahead with demand for this film in Kodak offers a process­ We are taking every step do so pretty soon! After and includes a variety of their purchase. your area, Kodak will ing service at its Coburg to return to normal as all, there's nothing like interesting articles on specially indent supplies (Victoria) laboratory for quickly as possible, but, Until pocket cameras be­ the pictures you take photography . upon receipt of a firm VP 110-12 film. Stan­ in the meantime, your co­ come more firmly estab­ yourself to prove to cus­ The suggested retail price order. dard processing prices operation and patience lished perhaps some of tomers that the only thing is $6.90 each. The minimum quantity and service times apply . would be appreciated . your customers will have that's small.is the camera! - - KODAK Sales News, March-April, 4 3 ,.HE "ASKFOR • • .' MESSAGEKEEP§ US BUSY We have been delighted by the response to our series of processing promotions and TV and press campaigns built around the "Ask for Color Processing by Kodak" ASK FOR theme. The last few months have been our busiest ever, and we thank you sincerely for your keen support. COLOR Our animated cartoon ideas to boost your pro­ character is fast becoming cessing sales, and as recognised in conjunc­ plans are finalised we'll tion with our processing PROCESSING give you the details. At service, and naturally we the same time we are plan to incorporate him working on exciting new whenever possible in ad­ BY processing services that Kodak vertisements and point­ of-sale material. will generate extra sales as well. But more of Coming up shortly will them later. be some new material for We hope your customers use in and around your store. A new pavement are pleased with the sign in production in­ quality and service we cludes the "Ask for" are offering. During the Outfit prices message and our cartoon holiday season we were reduced character. A similar de­ kept especially busy and In line with the reduction Price reductio~~acolor Film sign will be available as we hope the minor ser­ in the price of Kodacolor films from April 1, 1974 , window transfers and a vice time extensions an­ The prices of all Kodacolor films will be reduced by approximately 12½ % showcard. a corresponding reduc­ nounced just prior to tion will occur in the effective April 1, 1974. Full details of the new prices are given below. On the promotions front, Christmas were accept­ trade and suggested On the same date , a discount of 6 ½ % off the single roll price will be introduced for quantity purchases of ten or more shipping containers of a specific item of we've got some good able. retail prices of Kodak Instam atic and Kodak Kodacolor film. Current discounts of 2½ % for one pack , 3¾ % for two or more pocket Instamatic camera packs, and 5 % for one to nine shipping containers will continue to be available. outfits. This reduction No credit will be given for the price difference of stock purchased at the current will cover the lower price price and unsold at April 1, 1974. of the film packed with Full details of the new prices are as follows: each outfit from the above date. CX126-12 CX126-20 CX120 CX135 -12 CX135-20 CX127 Note that no credit will Cll0-12 be given for the price dif­ Cl 10-20 CX135-36 CX620 ference of stock pur­ $ $ $ $ NI chased at the current Suggested retail price , including tax 1.75 2.25 3.25 1.75 price and unsold at April Trade price, per unit .. 1.03 1.32 1.91 1.03 1, 1974. Trade price, one pack* 20.09 25.74 37.25 20.09 Trade price, two or more packs, per pack 19.83 25.41 36.77 19.83 Trade price, shipping containert 195.70 250.80 362.90 293.55 Trade price , 10 or more shipping con- ta iners , per shipping container 192.61 246.84 357.17 288.92

Sales courses on again *Pack quantity = 20 units. t Shipping container quantity : roll films 300 units How about it? Perhaps with customer enqumes Here is just one letter we other films 200 units. you've put on some new obviously can't make the received last year from a All trade prices exclude sales tax . staff recently, or maybe sale. Kodak Sales Courses young lady employed in it's some years since are informal and a lot of a pharmacy in Kew (Vic­ other staff members have fun. Your staff will re­ toria) : attended - either way, ceive a thorough school­ "I would like to take this Movie the 1974 series of Kodak ing in our range of pro­ opportunity to congratu­ Sales Courses is starting ducts and services and late you and your staff right now in your area! will come back after a on the way the Kodak New products and new couple of days full of en­ photo dealers' seminars Ftlm.idea5 sales techniques are crop­ thusiasm! are conducted. The time ping up all the time and You don't have to take and care taken to instruct "Whats cookin'?" sales staff who can't cope our word for it, either. the students is very much Be prepared to clear up the kitche n after this one. A script idea to show what happens Mail to localbranch appreciated by all con­ when a very young cook " does her thing" . Location: your kitc hen. Cast: girl between cerned. 4 and 7 years old.Shooting time: one afternoon . N.B. Your wife can act as techn ical adviser. , I, personally, have learnt 1: Open on close -up of recipe book. (You could make up -----Kodak Sales Course a great deal, not only a fa lse cover on a recipe book, letter it and use this as about Kodak products you r title .) It opens to show a particular recipe . Cut to wide shot showing young girl stand ing on chai r at kitchen bench Pleaseenrol: ' I I and services, but also on wearing over-s ized apron. Cooking ingredients are seen on the general art of selling. the bench and she starts preparing for the recipe. N.B. Next sequence shou ld be shot with hand-held camera to make sure I have also gained confi­ you can follow the action as it happens . dence which, I hope, will I 2: The chaos starts - flour into bowl, milk into bowl , eggs crack ed (oops 1) - hand - I enable me to make more beater sends mixture flying. Close -up of dog as he enters the kitchen and acts like sales, especially Kodak vacuum cleaner on spi lt flour, eggs, etc . ones" . 3: Cut ba.ck to our cook at kitchen bench which now looks like I I a bomb has exploded in a supermarket . Out of the debris she Yours sincerely, takes her creat ion and places it in the oven - close -up as her hand sets oven timer. • * .. 4: Cut to Dad sitting at kitc hen tab le looking apprehensive . I Cut to timer ...:_ "th e thing ·· is cooked. I Cut to close-up as our cook BusinessName: To make it easy for you, opens the oven and proudly we've printed an applica­ carries her creation to Dad. I I tion form next to this 5: Close-up of Dad as he takes bite and although he is almost gagging, tries to smile. Cut to close- article. Clip it out and up under table as his hand slips remainder of send it now to your local "thing " to dog. Finish on close-up of cook - I I Kodak branch office. For face daubed with flour looking very proud. further details, ask your Equipment: The new Kodak XL movie camera used, with the Kodak Ektachrome 160 Telephone: movie film is the perfect comb inatio n for this film idea . You can shoot inside with Kodak Sales Representa­ available light - no need for movie lights . The new Kodak Ektach rome 160 movie I Date: ------I tive-h e'll be delighted film can also be used in some other cameras - Consult you r photo dealer for detail s. to make all the arrange­ One of a series - Film ideas for your fun or inspiration. \. J ments. ----- KODAK (Australasia} PTY. LTD. 4 KeAK Sales News, March-April, 1974 -