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Tv Campaign to Spearhead Movie Sales Drive

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Tv Campaign to Spearhead Movie Sales Drive PUBLISHED FOR YOU- AND YOUR STAFF - NI MARCH-APRIL, 1974 TVCAMPAIGN TO SPEARHEAD MOVIE SALESDRIVE Commencing on Sunday, March 24, a bright new TV commercial promoting the range of Kodak movie cameras will go to air around Australia. This campaign will run for two weeks, and will give a big boost to your pre-Easter sales. The campaign has been a suggested retail price color sound movie films. built around the Kodak of $249 .95 . The above campaign will Instamatic M24 movie therefore serve as a outfit, which will appear By featuring the M24 build-up to the release of throughout the TV com­ movie outfit in the com­ the new sound super 8 mercial. This particular mercial , we are providing cameras by generating camera features auto­ you with the opportunity customer interest in matic electric-eye control to "sell-up" to more movie-making. and is extremely com­ sophisticated equipment. Movie-making is a grow­ pact. In fact, it has all To further support your the "go anywhere" ap­ ing and dynamic market peal of Kodak pocket in-store promotions , a that offers customers the Instamatic cameras! The new movie outfit leaflet opportunity to broaden M24 outfit is attractively detailing the full range of their interest generally in priced at $68.40. Kodak cameras will be photography. Over re­ supplied complete with cent issues of Kodak The range of Kodak a counter-top dispenser . Sales News we have pub­ movie cameras and out­ Later this year, Kodak lished a series of movie­ fits extends from the will be locally releasing making ideas to encour­ Kodak Instamatic M22 age customers to get the movie outfit at a sug­ the new Kodak Ekta­ most from their camera. gested retail price of sound movie cameras The last in the series, $48.50, up to the Kodak which feature an in-built "Film Idea 5", is printed XL55 movie camera for sound recording system, on page four of this The "hero" of Kodak 's new movie-making TV commercial. At a suggested retail price of $68 .40, "natural light" movies at the Kodak lnstamati c M24 movie outfit, with electric eye and ft2.7 lens, will generate a lot of I)lus two new su~r 8 issue. interest in the range of Kodak movie cameras and outfits. BRIGHTSUCCESSOR New TO"MUDDY FEET" equipment POCKETCAMERAS NOW Occasionally, a TV commercial comes along that • really seems to tug at the heart-strings. Such a com­ mercial was the Kodak "muddy feet" ad, which repair ASSEMBLEDLOCALLY featured a small boy putting socks on the feet of his pet dog. This commercial generated a great deal of categories Kodak is now assembling public reaction, and when it finally went off the air locally the models 100, we received numerous letters asking for it to be In the 1974 Kodak Cata­ 200 and 300 Kodak repeated. logue of Consumer Pro­ pocket Instamatic cam­ But, we can't stand still commercial will strongly ducts, a new method is eras. This operation is and "muddy feet" has promote the message that shown for categorising taking place at the Co­ served its purpos e. How­ memories are best pre­ equipment repairs. burg plant in Victoria. ever, all is not lost,, for, served by pictures. With­ Previously, repairs were commencing on Sunday, out giving too much Until local assembly com­ listed for specific repair menced, finished cam­ March 10, a new TV away, the commercial problems, ranging in the commercial will be has an autumn leaves case of still cameras eras were imported from theme and a rather mis­ England and packaged screened and we confi­ from "external repairs", here. Local assembly still dently expect it will have chievous little girl who "film winding", "expos ­ decides to help her father. involves the use of im­ the same effect on the ure meters", etc. These ported components, and viewing public. We strongly recommend specific categories have you stock up with plenty a team of assembly now been changed to workers at Coburg will Promoting picture-taking of Kodacolor film and broad classifications such After 76 individual assembly operations, in general and Kodacolor put in a good supply of as "clean and adjust", be busy producing pocket these pocket cameras are now being pack­ film in particular, the tissues at the same time! cameras for the Aus­ aged into outfit boxes. Local instruction "minor repair", "major tralian and New Zealand books written for Australian conditions are repair", etc. markets. included with each camera . The new system provides Newplastic slide mounts greater flexibility, as the Pictured here is part of charges are based upon the assembly line and a released more comprehensive view of just one part of scales. Rather than set a the quality control pro­ A new type of Quickpoint 50 x 50mm (2 x 2in.) . fixed rate as in the past, cedures that have been slide mount for 35mm the new categories allow created. There are 76 in­ Available only in boxes us to vary the costs of full-frame transparencies of 100, Quickpoint glass­ dividual operations in­ is now available. Sup­ each repair according to volved in the assembly of less slide mounts have a the exact amount of · plied without glass, these suggested retail price of a model 100 pocket In­ new mounts are slightly $2.30 per box. Stock work involved. stamatic camera - even thinner and will fit most Item No. 3224. Hence, a repair to a more for the other rotary slide tray projec­ camera's flash system models! tors. might now be listed under one of several Continuing product de­ The glassless mounts are categories , depending on velopment and strict easy to use. The slide is The suggested retail the amount of work in­ quality control proce­ held in place by two prices set out herein are volved. We believe this dures will ensure that tacky "Quickpoint " spots, suggested prices only and new system provides a your customers are more Quality control is the name of the game! and the two halves of the there is no obligation to Even though finished components are im­ more equitable and real­ than pleased with the ported from overseas, we don't take their mount simply clip to­ comply with the sugges­ istic method of repair locally assembled cam­ word for it-rigid checks have been estab­ gether. The mount size is tion. billing. era! lished for every part of each earner.a! - - ( - Trouble-Shooters• - Column In this issue's "Trouble-Shooter's Column", we have an important subject to cover. We'll look at the most common fault of all in amateur snapshots--blurred pictures. PHOTOGRAPHING AUTUMN FOLIAGE Autumn, with its brightly colored trees, crisp morn­ ings and brilliant blue skies, is becoming an in­ creasingly popular holi­ day time. Especially for trips fo areas famed for their annual spectacl ,e s of nature, autumn is per­ fect. Tasmania is a glor­ ious example of autumn splendour-bri ll iant orange, gold and red leaves, picturesque re­ minders of our early heritage-these are the sights that make visitors return each year. Many other part s of Australia come alive in a special way at autumn­ time, too. The Da nde­ nong Ranges in Victoria have a specia l att raction Probabl y you don't need to be told what went wrong -quiet leafy lanes, cot­ with the lower of the above two pictures. Chances are tages nestled against the you've seen this type of picture all too often, and if colorful mount a inous you've diagnosed the fault correctly, you'll have told background, the stillness your unhappy customer "don't jerk the camera as you of the famed Sherbroo ke press the shutter release". Forest. A whit e church, a framing of red and gold leaves, and a backgr ound of bright blue sky -all And what happens? Most times there 's little improve­ Since autumn is so color­ combi ne to become one of the many memorable pictures of an autumn jaunt . ment. It would almost seem that there are some people ful, be sure to r,emind who just can't hold the camera steady no matter what! every customer / tra veller Especially effective for be in the pictures, too! to get away from stiffly However , we've found that camera shake problems to take a camer a along. autumn photography is But, when taking pic­ posed subjects. can be cured if you'll take the time to give your cus­ A drive throu gh the tures of people, don't Of course, take an in­ tomer a practical demonstration of picture-taking varied lighting. Look for autumn cou ntryside is oppo rt unities to photo­ limit your efforts to the terest in your customer 's techniques. not complete without pic­ stare - at - the - camera How? Simply ask your customer to hold the camera in graph foliage with the finished pictures . Sug­ tures that will prese rve sun coming from behind variety. Pictures of family gest extra prints or an a normal picture-taking position . The viewfinder memories of the autumn members are great fun, should be close to the eye with the camera touching spectacle throug ho ut the the subject. With a blue enlargement on silk­ especially those that catch surface paper of some the forehead . Hold the camera firmly with both hands. long, cold winters. sky b ackground for color them in some natural Generally, a thumb underneath and the index finger contr ast, this type of light action. So, suggest photo­ particularly colorful aut­ on top will do a good job of steadying the camera.
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