INSPIRA- JOURNAL of MODERN MANAGEMENT & ENTREPRENEURSHIP (A National Quarterly Double Blind Peer Reviewed Refereed Journal of IRA) Volume 08 No

ISSN : 2231-167X (Print) || General Impact Factor : 2.5442

INSPIRA- JOURNAL OF MODERN MANAGEMENT & ENTREPRENEURSHIP (A National Quarterly Double Blind Peer Reviewed Refereed Journal of IRA) Volume 08 No. 02 April, 2018

CONTENTS

1 A COMPREHENSIVE STUDY ON IMPACT OF SOCIAL NETWORKING SITES ON 01-11 STUDENT’S ACADEMIC PERFORMANCE Dr. J. K. Raju, Mr. Manjunath B R, Mr. Sachin H & Mr. Rehaman M 2 IMPACT OF SOCIAL MEDIA MARKETING ON SMALL BUSINESS 12-16 Dr. Payal Goyal 3 FINANCIAL MANAGEMENT OF MUGA SILK INDUSTRY: A STUDY OF 17-28 LAKHIMPUR DISTRICT OF UPPER ASSAM Dr. Amrit Paul 4 WOMEN EMPOWERMENT AND ENTREPRENEURSHIP THROUGH SELF HELP 29-34 GROUPS IN KARNATAKA Sachin Soonthodu 5 MICROFINANCE AND FINANCIAL EMPOWERMENT OF WOMEN: A CRITICAL 35-41 IDENTIFICATION OF PARAMETERS Dr. Sanjay Kumar Patel & Aditi Soni 6 IMPACT OF GOODS AND SERVICE TAX ON HEALTH CARE 42-44 Atul Bhargava 7 AN EMPIRICAL STUDY OF MOBILE WALLET USER BEHAVIOUR TO 45-50 UNDERSTAND CONSUMER PREFERENCES AND INTENTION Dr. Reena Patel 8 STRATEGIES FOR INTEGRATING SUPPLY CHAIN IN NEW PRODUCT 51-57 DEVELOPMENT OF GENERIC PHARMACEUTICAL COMPANIES: A STUDY V.Vinoth kumar & Dr. A. Prabhu Kumar 9 THE EFFECTIVENESS OF E-MARKETING ON INTEGRATED MARKETING 58-60 COMMUNICATION Ms. Preeti Vyas 10 EMOTIONAL INTELLIGENCE AND ITS RELATIONSHIP WITH LEADERSHIP 61-69 EFFECTIVENESS AMONG THE EXECUTIVES Dr. A.V. Shathya 11 EFFECTIVENESS OF E-ADVERTISING IN RECALLING A PRODUCT 70-72 Mr. Tarun Kumar Sharma 12 FINANCIAL SUPPORTING FACTORS FOR WOMEN ENTREPRENEURS' 73-77 SUCCESS IN SMALL & MEDIUM ENTERPRISES Dr. P. Yadaiah & Mr. P. Selvaraj ii

13 HUMAN FACTORS AFFECT THE EMOTIONAL INTELLIGENCE AT WORK PLACE 78-86 Somprabh Dubey (Vedant), Dr. Vishal Bishnoi & Dr. D.V. Rai 14 ROLE OF TOURISM & HOTEL INDUSTRY IN DEVELOPMENT OF JODHPUR 87-92 CITY, RAJASTHAN: AN OVERVIEW Dr. Ashok Kumar & Nisha Sankhla 15 EFFECT OF DEMOGRAPHICAL ATTRIBUTES ON EXECUTION OF HEALTH AND 93-100 SAFETY POLICY OF ONGC AND IOC Dr. Leena Bhatia 16 FREE CASH FLOW: A NEW MODEL FOR ANALYZING FINANCIAL 101-103 PERFORMANCE Dr. Amar Nath Agarwal 17 IMPACT OF BANKING SECTOR REFORMS ON INDIAN ECONOMY 104-106 Dr. Harshna Agarwal 18 A STUDY OF ATTITUDE AND JOB SATISFACTION AMONG TEACHER 107-110 EDUCATORS OF RAJASTHAN Dr. Sundram 19 SECURITY ISSUES AND CHALLENGES IN CLOUD COMPUTING: A 111-114 CONCEPTUAL STUDY Dr. Mahima Gupta 20 CHANGING ASPECT OF HRD IN SELECTED BANKS: AN OVERVIEW 115-118 Dr. Pratibha Meena 21 IMPACT AND REASON FOR PEOPLE QUITTING THE MULTI-LEVEL 119-122 MARKETING Mrs. Pooja Gaur & Dr. Surender Kumar 22 TECHNOLOGICAL TAKE OFF IN THE BANKING INDUSTRY 123-126 Dr. V.D. Santosh Kumar, P. Karuna Sree & Prof. A. Sudhakar 23 REGULATED MARKETS IN MAHARASHTRA: AN OVERVIEW 127-129 Dr. J.G. Mulani 24 MAKE IN INDIA: THE MEDIUM OF MAKING FAVOURITE MANUFACTURING HUB 130-132 IN INDIA Umesh Kumar Agrawal & Teena Kumawat 25 TOURISM INDUSTRY IN RAJASTHAN: A CASE STUDY OF RAMGARH LAKE 133-135 Dr. Alka Jain 26 MARKETING OF MAJOR SEED SPICES IN RAJASTHAN 136-138 Dr. Neha Sharma & Monika Dhaka 27 ANALYSIS OF CHALLENGES FACED BY ITC LTD. IN RURAL INDIA 139-142 Dr. Satish Kumar Gupta 28 FINANCIAL APPRAISAL OF WORKING CAPITAL OF TEXTILES COMPANIES IN 143-146 RAJASTHAN: A CASE STUDY OF SELECTED TEXTILE COMPANIES Dr. Monika Jain & Manish Kumar Nagar 29 IMPACT OF GOODS AND SERVICE TAX (GST) ON INDIAN ECONOMY 147-151 Dr. Madhu Sharma iii

30 MISSION INDRADHANUSH: TRANSFORMING PUBLIC SECTOR BANKS 152-154 Dr. Varun Sharma 31 WOMEN EMPOWERMENT AND THE POSITION IN 21st CENTURY IN INDIAN 155-158 ECONOMY Suman Kumari & Dr. Shahnawaz Alam 32 INVESTIGATION OF SCIENTIFIC CREATIVITY ON THE BASIS OF SCIENCE 159-164 ACHIEVEMENT FOR THE SENIOR SECONDARY STUDENTS Tajwar Firoz & Fr. Dr. Josephp.p 33 ALTERNATIVE STOCK MARKET MODELS FOR BSE AND NSE INDICES 165-172 Basant Kumar Bhuyan & Dr. Rajender Kumar Sharma 34 QUALITY OF WORK LIFE AND JOB SATISFACTION AMONG EMPLOYEES OF E- 173-179 COMMERCE SECTOR: A STUDY OF JAIPUR DISTRICT Suresh Choudhary & Dr. Bindu Jain 35 LOCATING ‘WORKPLACE’ IN SEXUAL HARASSMENT LAW IN INDIA 180-184 Dr. Ashok Nimesh 36 A STUDY ON WORKING ENVIRONMENT OF INDIAN WOMEN PROFESSIONAL 185-189 IN I.T. & B.P.O. INDUSTRY Mrs. Kirti Kalra & Dr. Renu Pareek 37 PROSPECTS OF THE MANAGEMENT IN INTERNATIONAL INDUSTRIAL ARENA 190-194 Himanshu Lashkari, Ashutosh Kumar Singh & Ritika Moolchandani 38 A CRITICAL REVIEW OF ENVIRONMENTAL ACCOUNTING AND REPORTING 195-197 PRACTICES IN OIL AND GAS COMPANIES (WITH REFERENCE TO RELIANCE PETROLEUM LIMITED) Dr. Anil Kumar Bansal & Nikhar Goyal 39 LIFE SKILLS OF ORPHAN ADOLESCENT STUDENTS 198-204 Dr. S. Rajeswari 40 STUDY OF FACTORS AFFECTING USE OF PLASTIC MONEY IN INDIA 205-208 Dr. Richa Chauhan 41 HUMAN RESOURCE DEVELOPMENT PRACTICES OF HERITAGE HOTELS AND 209-214 ITS CONTRIBUTION IN TOURISM INDUSTRY: WITH REFERENCE TO JODHPUR CITY, RAJASTHAN – AN OVERVIEW Dr. Ashok Kumar & Ms. Nitika 42 IMPACT OF GOODS AND SERVICES TAX ON BANKING SECTOR 215-218 Dr. Ranjula Jain & Shweta Bansal 43 A STUDY ON PERFORMANCE EVALUATION OF STATE BANK OF INDIA USING 219-224 FINANCIAL PERSPECTIVE OF BALANCED SCORECARD Dr. Ashok Kumar Gupta, Dr. Meenu Maheshwari & Mrs. Sudarshana Sharma 44 REFORMS IN INDIRECT TAXATION WITH REFERENCE TO GST 225-229 Ankit Rathi & Dr. Saurabh Sharma 45 ATTITUDE OF YOUTH TOWARDS ENTREPRENEURSHIP: AN EMPIRICAL 230-234 STUDY Priyanka D’Silva iv

46 A STUDY ON PLASTIC MONEY: THE RISK AND BENEFIT FROM PLASTIC 235-238 MONEY IN OUR SOCIETY Dr. M P Singh 47 STAFF DEVELOPMENT POLICY FORMULATION: A STUDY 239-243 Dr. Narpat Singh 48 THE RECENT TRENDS OF SOCIAL COMMERCE 244-246 Dr. Swati Sharma 49 MARKETING STRATEGIES OF SARAS DAIRY IN DAIRY INDUSTRY 247-250 Preeti Sahu 50 AN INVESTIGATION OF ETHICAL AND SOCIAL ISSUES IN E-COMMERCE 251-254 Dr. Suman Kothari 51 WORK LIFE BALANCE AND JOB SATISFACTION OF NURSING STAFF IN 255-260 INDIAN CONTEXT Neelu Grover & Dr. Ashok Kumar 52 STUDY OF ACADEMIC ACHIEVEMENT OF ADOLESCENTS BELONGING TO 261-267 DIFFERENT SOCIOMETRIC GROUPS Dr. Renu Gupta & Subita Sharma 53 THE EFFECTIVENESS OF E-ADVERTISEMENT IN INDIA 268-270 Dr. Vinita Shekhawat 54 A STUDY ON PROBLEMS, SOLUTIONS AND PROSPECTS IN PRESENT 271-277 SCENARIO: MSME`s IN INDIA Vedavathi M & Yogita Yadav 55 PERCEPTION OF SELECTED DEVOTEES TOWARDS TEMPLE MANAGEMENT: 278-282 A CASE STUDY ANALYSIS Shriya P. Dalal 56 COLLEGE IS THE BEST PLACE TO START UP A CASE ON 283-285 STUDENTPRENEURSHIP AT KARUNYA INSTITUTE OF TECHNOLOGY & SCIENCES, COIMBATORE Dr. R. Jayanthi 57 IMPACT OF SBI MERGER ON ITS NON PERFORMING ASSETS 286-288 Prema Latha V. 58 CHALLENGES TO INDIAN FEDERALISM IN SPECIAL REFERENCE TO GOODS 289-294 AND SERVICES TAX Dr. Palu Joshi 59 QUALITY OF WORK LIFE OF FEMALE EMPLOYEES WORKING IN THE IT 295-298 SECTOR Mrs. Kavita Panjabi & Prof. (Dr.) Rajeev Jain 60 ENVIRONMENTAL REPORTING IN INDIA: AN EMPIRICAL ANALYSIS 299-306 Jyoti Vidhani & Prof. Anita Shukla 61 WOMEN ENTREPRENEURS IN ODISHA: A STUDY OF ISSUES AND 307-315 CHALLENGES Bidhu Bhusan Mishra & Abhijit Mohanty v

62 MEASURING EFFICIENCY OF INDIAN GUAR SEED FUTURE MARKET 316-318 Dr. Tanushree Sharma & Ms. Puja Sharma 63 SKILL DEVELOPMENT INITIATIVE- LITERATURE REVIEW 319-322 Dr. Deepa Gupta & Sugandha Agarwal 64 RURAL MARKETING & ECONOMIC DEVELOPMENT IN INDIA: AN OVERVIEW 323-328 Dr. Ramesh Kumar Chouhan 65 AN OVERVIEW OF HOME LOAN SEGMENT OF PUBLIC AND PRIVATE SECTOR 329-334 BANKS IN NAGPUR REGION Dr. Amit S. Nanwani 66 PRADHAN MANTRI AWAAS YOJANA–(GRAMIN): “A STEP TOWARDS HOUSING 335-339 FOR ALL” WITH SPECIAL REFERENCE TO VILLAGES OF U.T. OF DADRA & NAGAR HAVELI Dr. Gaikwad Arun Hari & Chetan S. Varade 67 CONSUMERS PERCEPTION TOWARDS DESIGN OF ONLINE SHOPPING 340-344 PORTAL Dr. Shilpi Saxena 68 BEST PRACTICES FOR THE UPLIFTMENT OF COLLEGE LIBRARY SERVICES 345-348 Ms. Kamlesh Maharwal & Dr. (Mrs.) Vinay Singh Kashyap 69 IMPACT OF INDIRECT TAX REFORMS TO GST 349-353 Arun Gautam & Prof. (Dr.) M.L. Vadera 70 ROLE OF MICROFINANCE TO REDUCTION UNEMPLOYMENT IN INDIAN 354-358 ECONOMY Sapana Sharma 71 TONI MORRISON AND HER STUDY ON THE TRAUMATIC PAST AND PRESENT 359-362 OF BLACK SOCIETY IN AMERICA Deepika Sodha 72 OPERATING ENVIRONMENT AND STRATEGIES FOR TATA MOTORS: A STUDY 363-366 Dr. Satish Kumar Gupta 73 EMPLOYER’S REPRISAL AND THE SEXUAL HARASSMENT AT WORKPLACE 367-373 Dr. Ashok Nimesh 74 PRESENT STATUS OF RURAL HOUSING IN RAJASTHAN 374-378 Dr. Prabhu Dayal Choudhary 75 COMPARATIVE ANALYSIS OF TATA MOTORS TO OTHER PASSENGER 379-386 VEHICLE COMPANIES (ESPECIALLY THE STUDY ON KEY ENVIRONMENTAL FACTORS & ECO-FRIENDLY FACTORS IN INDIA) Kompal Barara 76 RECENT TRENDS OF THE ECONOMY OF RAJASTHAN 387-392 Dr. Santosh Garhwal 77 INEQUALITIES IN INFRASTRUCTURAL DEVELOPMENT OF RAJASTHAN IN 393-400 THE ERA OF NEW ECONOMIC POLICY REFORMS Dr. Jasleen Kaur 78 IMPACT OF INFORMATION & COMMUNICATION TECHNOLOGIES (ICT) ON 401-407 MASS MEDIA TO TRANSFORM HUMAN LIVES IN THE 21ST CENTURY Manjari Bhatnagar 79 A STUDY OF EFFECTIVENESS OF INQUIRY TRAINING MODEL AND CONCEPT 408-412 ATTAINMENT MODEL ON ACHIEVEMENT OF POLITICAL SCIENCE STUDENTS Dr. Rakesh Dixit vi

80 MICRO SMALL MEDIUM ENTERPRISES SECTOR IN INDIA: A WAY FORWARD 413-420 Dr. Kishore Kumar Das & Sandeepan Banerjee 81 ENVIRONMENTAL IMPACT OF IGNP ON THAR DESERT 421-424 Gajendra Shekhawat 82 HOUSING FINANCE IN INDIA: OPPORTUNITIES AND CHALLENGES 425-428 Dr. Jatinder Kaur 83 lw{e _.k forj.k esa lgdkjh lfefr;ksa dk ;ksxnku ¼t;iqj ftys ds fo'ks"k lUnHkZ esa½ 429-434 vpZuk pkS/kjh ,oa MkW0 jfoUnz nqykj 84 efgyk v/;kfidkvksa ds ewY;ksa dk v/;;u 435-438 MkW- lhek 'ks[kkor 85 cSafdax {ks= esa lq/kkj&iqujkoyksdu ,oa laHkkouk,¡ 439-442 jtuh eh.kk 86 ek/;fed Lrj ij f'k{kk esa lwpuk ,oa lapkj rduhdh dk egRo% f'k{kk rduhdh ds 443-447 rgr ,d v/;;u MkW- ¼Jherh½ iq"iyrk 'kekZ 87 fyax o ladk; ds vk/kkj ij ch-,M- ikB~;Øe ds lS)kfUrd o 448-452 izk;ksfxd dk;ZØeksa dh lkFkZdrk dk v/;;u MkW- lqeu ikjhd 88 mPp f’k{k.k laLFkkvksa esa xzUFkky; iz;ksxdRkkZvksa ds erksa dk v/;;u 453-456 MkWa- f’k[kk ikyhoky 89 t;iqj ftys ds ek/;fed fo|ky;ksa esa v/;;ujr~ fo|kfFkZ;ksa ds O;fDrRo dk v/;;u 457-460 MkW- v:.k dqekj jktksfj;k 90 jk"Vªh; iqutkZxj.k ,oa iz[kj jk"Vªokn ds lanHkZ esa Lokeh n;kuan ljLorh dk ;ksxnku 461-468 MkW- eukst dqekj 'kekZ 91 jktLFkku ds ek/;fed fo|ky;ksa dh vuqlwfpr tkfr&tutkfr oxZ dh iz/kkuk/;kfidkvksa 469-473 ,oa v/;kfidkvksa dh fu.kZ; izfØ;k dk fo|ky;h okrkoj.k ij izHkko dk v/;;u MkW- fjrq dUNy 92 egkjk"Vª jkT; iFk ifjogu fuxe esa ykxr lacaf/kr fo'ys"k.k & ,d y?kq 'kks/k v/;;u 474-480 MkW- lrh'k Vsokuh 93 fofHkUu fo|ky;ksa esa v/;;ujr fo|kfFkZ;ksa dh 'kSf{kd miyfC/k ij 'kSf{kd okrkoj.k dk 481-483 izHkko MkW- eerk 'kekZ 94 Hkkjr esa vkfFkZd n`f"V ls efgyk l’kfDrdj.k 484-485 izfrek [kVqejk 95 jktLFkku ds iapk;r jkt esa efgykvksa dk usr`Ro **fo’ks"k v/;;u xksfoUnx<+ iapk;r 486-490 lfefr** MkW- vkj- ds nqykj ,oa jkteksgu lksuh 96 jkepfjr ekul ds jpuk&dky esa Hkkjrh; lekt 491-494 nhikyh HkkxZo   

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