The Hampton Classic 2014 Sponsor Report Letter from the Executive Director 2 Shanette Barth Cohen

the hampton classic 2014 Sponsor Report Letter from the Executive Director 2 Shanette Barth Cohen

Dear Sponsor,

Thank you so much for your support of the 2014 Hampton Classic, and your role in ensuring it was a truly fan- tastic event.

The world-class equestrian competition attracted record level crowds, with more than 50,000 people in atten- dance over our 8-day event. Competition got off to a great start on The Atlantic Opening Day, the highlight of which was the $50,000 Clear Channel Hunter Derby presented by MeadowView Farms.

A new feature on our show grounds was the Suncast International Stabling area. This tent offered large stalls and aisles. It also featured the “Groom’s Corner” lounge with snacks all week and complimentary breakfast and lunch on the last four days of the show courtesy of Panera. Additional hospitality elements were added as well, including a reception in the Jumper Ring II Tent hosted by Triple Crown Nutrition and receptions in the Boutique Garden at the Hermès, Dressage Collection and Le Fash boutiques. Complimentary tastings in the Grand Prix Tent, outside of the Longines Lounge, were also provided courtesy of Château D’Esclans and Pama Liqueur.

We’d like to extend a special thank you to some of our other key Sponsors – Merrill Lynch, Title Sponsor of the $15,000 Merrill Lynch Speed Derby, Douglas Elliman Real Estate, Title Sponsor of the $50,000 Douglas Elliman Grand Prix Qualifier and to Land Rover, Presenting Sponsor of the $250,000 Hampton Classic Grand Prix and FEI World Cup™ Qualifier.

In addition, we’d like to thank Longines, for their continued support of the $40,000 Longines Cup, the $30,000 Longines Rider Challenge, and for serving as our official media sponsor allowing for complimentary live streaming of all Grand Prix ring events. Longines also provided world class timing services as the official Time-Keeper of the Hampton Classic, and more than a dozen flat-screen TV’s around the show grounds so everyone could catch the competition.

We truly appreciate the entire roster of Hampton Classic sponsors. We wouldn’t have a successful show without your support and involvement. We hope you will continue to work with us next year and well into the future. Mark your calendars now for the 2015 Hampton Classic Horse Show: August 23 to August 30.

All the best, the hampton classic 2014 Sponsor Report Cover Photo Credits:

The Book, LLC, Devon’s Imaging, Kate Soroka

Kate Soroka, Liz Soroka, Priscilla Degan, Liz Soroka

The Book, LLC, Devon’s Imaging, Valerie Shaff, Liz Soroka

Liz Soroka, The Book, LLC, LLC, Kate Soroka, The Book, LLC corporate sponsors 1 2014

Aden Brook Galet Nuzzolese Bros. Ice Alessandro Albanese, Inc. Ghurka Optimum Americana Manhasset GiGi New York Pama ASPCA (official partner) GOS Technical Service Panera Bread Atlantic Hotel Graphic Image Peconic Public Broadcasting Beval Saddlery Hampton Design Popchips Breeder’s Cup Hampton Jitney Private Tutoring Services Bridgehampton National Bank Hamptons Escape Revco Lighting + Electrical Supply Bright Side Farm Hamptons Magazine Royalton Farms Brown Harris Stevens Hermès Sam Edelman Shoes C. Gaynor Construction Hollow Brook Wealth Management SHF Enterprises Cablevision Hunt Ltd. ShowNet Champagne Louis Roederer iEquine Snapple Château d’Esclans Integrity Linens Sotheby’s International Realty Chronicle of the Horse ITG Southampton Hospital (official partner) Citarella Jaguar Southampton Long Island Hotel Clear Channel Media + Entertainment Jos. M. Troffa Split Rock Farm Cornell Ruffian Equine Specialists JustWorld International (official partner) Stony Brook Medicine Cottages & Gardens Publications (official partner) KEP Italia Dan’s Papers & Manhattan Media Strong’s Marine Land Rover Der Dau The Styleliner Le bebe Coo Devoucoux Suncast Le Fash Douglas Elliman Real Estate Taste New York Long Island Pulse Dressage Collection Taylor Harris Insurance Services Longines East Hampton Fuel Oil The Milk Pail & Amy’s Flowers Longwood Antique Woods East Hampton Grill ThinLine Maker’s Mark EnTrust Triple Crown Custom Manhattan Saddlery Equestrian Services International Triple Crown Nutrition Marders Equestrian Stylist Two Trees Stables Maria Mendelsohn Equestrio Winters Brothers MeadowView Farms Extreme AVS Wölffer Estate Vineyard & Stables Merrill Lynch Farmvet Wood Kingdom Missoni Home FIJI World Cup Las Vegas Mosquito Squad Fly The Whale & Tailwind WVVH-TV Newsday Forever Bungalows Young Jumper Championships North Star FTI Consulting Zappos Couture sponsor workshop 2 2014

On June 23, 2014 the Hampton Classic Horse Show hosted its annual Corporate Sponsor Workshop at the New York Junior League Headquarters in New York City. More than 70 sponsors attended this gathering, which featured guest speakers and the Classic’s management team, with an emphasis on assisting sponsors in getting the most out of their Hampton Classic partnership.

Claudia Pilato, Vice President Director of Marketing of Bridgehampton National Bank, spoke about the company’s expansion across Long Island and how they activate their sponsorship at the Hampton Classic. She made specific references to their presenting sponsorship of the LIHSSRD competition, an employee appreciation day, and a luncheon event in a Hampton Classic Chalet for more than 100 of their clients.

Courtney Ratcliffe, Director of Communications and Brand Management of Douglas Elliman played a short video about the real estate’s company’s presence in the Hamptons, and then discussed how she planned to raise brand awareness at the Hampton Classic. In addition to extensive signage, a special section of advertising in the Official Hampton Classic Program, Douglas Elliman also utilized their Chalet daily to entertain.

The keynote speaker, Christine Merser, of Blue Shoe Strategy, discussed ways in which sponsors could activate their sponsorships in meaningful ways at the Hampton Classic through social media.

Immediately following the presentations, attendees had an opportunity to network with one another and enjoy a delicious meal in the beautiful Junior League townhouse & courtyard. David Dimijian Photos advertising 3 Print - Radio - Television

The Hampton Classic Horse Show executes an extensive advertising campaign throughout the East End of Long Island, in the greater New York Area, and through equine media outlets with a much larger reach. Some ads ap- pear courtesy of our sponsors with whom we have trade relationships, and other ads are part of a paid advertising campaign. The Classic’s advertising placements this year included ads in local media outlets as well as in a variety of national and regional publications. In addition, Hampton Classic ran extensive radio and television advertising on Long Island and in New York City. Print Publication Location Placements Circulation AM New York New York, NY 4 335,900 Avenue New York, NY 1 40,600 Bay Street Theatre Sag Harbor, NY 1 10,000 Chronicle of the Horse Middleburg, VA 3 14,000 Dan's Papers Southampton, NY 4 45,000 Equestrio New York, NY 1 35,000 Guild Hall East Hampton, NY 1 26,000 Hampton Designer Showhouse New York, NY 1 7,000 HAMPTONS New York, NY 8 40,000 Hamptons Int'l Film Festival Southampton, NY 1 35,500 Hamptons Pet Water Mill, NY 1 50,000 HC&G New York, NY 3 40,000 Horse Directory Riverhead, NY 1 4,500 Long Island Pulse Patchogue, NY 1 125,000 New York Junior League New York, NY 1 500 Newsday Farmingdale, NY 3 263,400 SH Hospital Event Journal Southampton, NY 1 750 Sidelines Wellington, FL 1 23,000 Today's Equestrian Eastchester, NY 2 30,000 Voz Latina Southampton, NY 1 20,000 Washington International Horse Show Washington, DC 1 1,000 Radio Commercial spots ran on a number of Eastern Long Island radio stations, including WBAZ and WEHM (Long Island Radio Broadcasting), and WLNG. Vignettes featuring Hampton Classic highlight events ran on Peconic Public Broadcasting 88.3. In addition, the Hampton Classic ran an extensive flight of spots on select Clear Chan- nel Media stations, including Z100, KTU103.5, and Lite FM 106.7 in New York City.

Television In advance of the 2014 Hampton Classic, television ads were presented by media sponsors Cablevision Systems Corporation, and WVVH Hamptons Television. A 30 second commercial for the Classic aired hundreds of times on WVVH locally and in Manhattan. The same commercial ran extensively through the month of August on stations carried by Cablevision, airing 949 times, and was also aired twice during the NBCSN broadcasts of the Breeder’s Cup Challenge series. advertising & promotion 4 Electronic Media

Internet & E-blasts

The Hampton Classic website (designed by iEquine) offered competition schedules and results, photographs, general show information (including listings of boutique vendors, history, and accommodations) and sponsorship and advertising information. Corporate partners were highlighted with scrolling logos on the website. Longines provided a “countdown” to the event, and had a clock-face to tell the current time.

Exhibitors were also able to submit their entries online through Equestrian Connect. The service was offered free of charge.

The Hampton Classic sent out a handful of “blast” emails to the Hampton Classic’s email database. These email blasts often updated subscribers on developments at the show while tying in a special offer or invitation from a sponsor.

Social Media – Facebook, Twitter & Instagram The Hampton Classic’s Facebook page, now in its sixth year, has more than 16,000 followers. The Classic’s Face- book page includes photos, updated information, and

discussion topics year-round. For the fourth year, the Richard Photo Lewin show conducted an Exhibitor Index Cover art contest sponsored by Dan’s Papers. Children under the age of 18 submitted artwork and the Hampton Classic posted the finalists on Facebook. The image with the most “likes” was selected as the winner and appeared on the cover of this year’s Exhibitor Index. The Hampton Classic initiated a number of Facebook ad buys and “promoted posts” this year, leading to a significantly enhanced “reach.”

Hampton Classic Facebook posts are also disseminated via Twitter. This year, the Hampton Classic also provided its followers with real-time competition updates during the show week for all of its major competitions through Twit- ter. And, dozens of additional tweets and re-tweets were initiated to highlight winners, sponsor activities, shopping, and other happenings around the Hampton Classic show grounds.

The Hampton Classic’s Instagram account reached more than 3,750 followers. The Hampton Classic’s Instagram showcases images of the show grounds throughout the year, and as the building process is underway over the summer. Photos depicted the grounds growth from an empty field off-season 5

being built up to a “mini-city” as the show approached. The Hampton Classic Instagram feed was so popular it was highlighted in an issue of “Untacked” (a quarterly equestrian publication) as the feed to follow for equestrian enthusiasts.

GiltCity

For the fourth year, Hampton Classic was promoted as part of a special offer from GiltCity, where their subscribers could purchase discounted carload week passes or a second-row VIP table on Opening Day, August 24. The “flash sale” through GiltCity served as an awareness builder to the site’s affluent subscriber base. Cross Promotion / Use of Logo

ThinLine

ThinLine created a Hampton Classic branded saddle pad which was offered for sale in the Hampton Classic Souvenir booth. The saddle pad featured the Hampton Classic logo.

GiGi New York

GiGi New York created a custom collection of Hamp- ton Classic branded items for the Souvenir Shop including a coin purse and a photo frame ornament collection. Rosanna Braccini Photos advertising & promotion 6 Sample Advertisments

Hampton Classic Horse Show

August 24-31, 2014 8 Days of Premier Show Jumping & the Highlight of the Hamptons Social Season www.hamptonclassic.com [email protected]

Hampton Classic Horse Show, Inc. 240 Snake Hollow Road PO Box 3013 Bridgehampton, NY 11932

#hamptonclassic

Official Timekeeper of the Hampton Classic Photos courtesy of (clockwise) Kristin L. Gray, Shawn McMillen Photograpy, The Book LLC, Tanya Lucas, Priscilla Degan, Lenny Stucker, Priscilla Degan, Tanya Lucas, Kate Soroka, Shawn McMillen Photography, Kate Soroka, The Book, LLC. 7

The Hampton Classic August 24-31 8 Days of Premier Show Jumping & the Highlight of the Hamptons Social Season Photo by The The by Book, LLC Photo Reserved Tickets for #hamptonclassic Grand Prix Sunday Official Timekeeper of the are now available online Hampton Classic DAILY ATTRACTIONS Sunday, August 31th Competition in 6 Rings featuring the 75+ Boutiques $250,000 Grand Prix & International Food Court FEI World Cup™ Qualifier Pony Rides presented by General Admission - $20/carload no dogs allowed in the Grandstands, Boutique Garden, or VIP Tents

Hampton Classic Horse Show, Inc., 240 Snake Hollow Road, Bridgehampton, NY www.hamptonclassic.com - [email protected]

The Hampton Classic Horse Show August 24-31, 2014 DAILY ATTRACTIONS MONDAY, Competition in 6 Rings - 80+ Boutiques AUGUST 25th International Food Court - Pony Rides ASPCA Adoption & General Admission $20/carload Animal Welfare Day no dogs allowed in the Grandstands, Boutique Garden, or VIP Tents Horse Rescues 12:00 noon - 2 pm Dog & Cat Rescues

11 am - 3 pm Photos by Tanya Lucas, Lenny Stucker & Kate Soroka SUNDAY, AUGUST 31st ©2013 The Book, LLC featuring the GRAND PRIX RESERVED TICKETS $250,000 $25 or $35 for purchase online before 8/22 or during the show at the Information Booth. Grand Prix & ©2013 The Book, LLC FEI World Cup™ 240 SNAKE HOLLOW ROAD #hamptonclassic Qualifier BRIDGEHAMPTON, NY www.hamptonclassic.com Ofﬁ cial Timekeeper of the presented by [email protected] Hampton Classic ©2013 The Book, LLC advertising & promotion 8 Sample Advertisments

THE HAMPTON CLASSIC HORSE SHOW AUGUST 24 - 31, 2014

Official Timekeeper ©2013 The Book, LLC of the Hampton Classic 8 Days of World Class Equestrian Show Jumping Competition in 6 Rings - 75+ Boutiques International Food Court - Petting Zoo - Pony Rides www.hamptonclassic.com #hamptonclassic advertising & promotion 9 Working Poster

Approximately 450 working posters were displayed in retail locations and other high traffic areas throughout the East End of Long Island. THE HAMPTON CLASSIC HORSE SHOW AUGUST 24 - 31, 2014 Sunday 8/24 - Wednesday 8/27

Opening Day sponsored by The Atlantic $50,000 Clear Channel Hunter Derby Official Timekeeper of the Hampton Classic Leadline Divisions Food Pantry Donations Long Island Horse Show Series for Riders with Disabilities Finals Bring 3 or more non-perishable items Local Hunter & Short Stirrup Divisions and gain entry for a carload of people on ASPCA Adoption & Animal Welfare Day Tuesday & Wednesday! Donations also Amateur & Professional Hunter Divisions accepted all week at will-call and multiple locations on the showgrounds. Thursday 8/28 - Saturday 8/30 Exciting Show Jumping & Hunter Classes Sam Edelman Equitation Championship $15,000 Merrill Lynch Speed Derby $50,000 Douglas Elliman Grand Prix Qualifier $40,000 LONGINES Cup

Daily Attractions Competition in 6 Rings Grand Prix Reserved Tickets 75+ Boutiques $25 or $35 available for purchase online before 8/22 or at the International Food Court Information Booth during the show. Pony Rides Kids Area Petting Zoo Animals Activities in the kids tent are General Admission happening all week long! $10/person or $20/carload Check the chalkboard daily to no dogs allowed in the Grandstands/Bleachers, find out what's going on. #hamptonclassic Boutique Garden or VIP Tents Saturday 8/30 Grand Prix Sunday 8/31 Optimum® Kids Day (10 am-2 pm) $10,000 Hermès Hunter Classic $25,000 Marder's Show Jumping Derby Free Pony Rides! Music by Jarrell Entertainment $250,000 HAMPTON CLASSIC ™ Long Island Livestock Co. Animals GRAND PRIX & FEI WORLD CUP QUALIFIER The Bellini Family Circus & Friends presented by Crafts with Children's Museum of the East End Birds of Prey from Wildlife Center of the Hamptons The Amazing Zola Face Painting & Airbrush Tattoos

www.hamptonclassic.com - [email protected] - 631.537.3177 Hampton Classic Horse Show, Inc. 240 Snake Hollow Road Bridgehampton, NY 11932 Photos courtesy of (clockwise) The Book, LLC, Kate Soroka, Shawn McMillen Photography, The Book, LLC, Liz Soroka, The Book, LLC. celebrities & socialites 10 2014 L-R: Lenny Stucker, Lisa Tamburini, Lenny Stucker Lenny Lisa Tamburini, Stucker, Lenny L-R: L-R: Claudia Parks, Jennifer Thomas, Lenny Stucker, Priscilla Degan Stucker, Lenny Thomas, Jennifer Parks, Claudia L-R: L-R: Lisa Tamburini (2), Priscilla Lisa Degan, Tamburini Lisa L-R: Tamburini L-R: Jennifer Thomas, Lenny Stucker, Richard Lewin, Claudia Parks Lewin, Claudia Richard Stucker, Lenny Thomas, Jennifer L-R: Charitable components 11 Donations & Community Partners

The Hampton Classic is a 501(c)3 non-profit corporation with a two pronged mission – to put on the best horse show possible and to support other non-profit organizations.

The Hampton Classic gives away VIP ticket packages (good Tuesday – Saturday) to charity auctions, valued at $2,500 per package, and a gift package of a general admission pass for the week, a poster, and a program, valued at $150, for charity raffles. Additionally, the Hampton Classic donates two Chalet Tables, valued at $17,500 each, to two select charity auctions. The Classic donated approximately $210,000 worth of Chalet Tables, VIP packages, and raffle packages for the 2014 show.

As the Hampton Classic’s “Official Community Part- ner,” Southampton Hospital has a booth on-site to ac- cept donations and inform visitors about the services of their hospital, receives VIP tables to interact with donors and other stake holders, and receives complimentary admission for all hospital employees. The Classic also makes an annual financial contribution to the hospital and has given more than $1.8 million since the partnership began.

FTI Consulting sponsored the “Jump for the ASPCA” Challenge. Each time the ASPCA jump was cleared in competition, FTI donated $5 to the ASPCA. During the $250,000 Hampton Classic Grand Prix presented by Land Rover, FTI donated $100 for each successful jump effort, and during the jump-off, $1,000.

For the past four years, we have

Top-Bottom: Priscilla Degan, Shawn McMillen Photography, Kate Soroka Kate Photography, McMillen Priscilla Shawn Degan, Top-Bottom: partnered with the Sag Harbor Food Pantry. On Tuesdays and Wednesdays, a full carload of people is admitted at no charge if three or more non-perishable items are donated. Hospitality 12 VIP Tables & Chalets L-R: Priscilla Degan, Lenny Stucker, Jennifer Thomas Jennifer Stucker, PriscillaL-R: Lenny Degan, L-R: Jennifer Thomas, Priscilla Degan, Jennifer Thomas PriscillaJennifer Degan, Thomas, Jennifer L-R: L-R: Priscilla Degan, Jennifer Thomas PriscillaL-R: Jennifer Degan, 13 L-R: Priscilla Degan, Lenny Stucker, Jennifer Thomas Jennifer Stucker, PriscillaL-R: Lenny Degan, L-R: Jennifer Thomas, Priscilla Degan, Jennifer Thomas PriscillaJennifer Degan, Thomas, Jennifer L-R: Clockwise from top left: Jennifer Thomas (2), Claudia Parks, Jennifer Thomas (2), Lenny Stucker, Rosanna Braccini Rosanna Stucker, (2),Thomas Lenny Jennifer Parks, (2), Claudia Thomas Jennifer left: top Clockwise from L-R: Priscilla Degan, Jennifer Thomas PriscillaL-R: Jennifer Degan, media 14 Campaigns & Press Releases

The Hampton Classic executed an extensive media campaign, issuing approximately 250 credentials to the working media, who worked onsite in the ringside LONGINES Media Tent. In addition to supporting the media’s professional needs with covering the show, the Hampton Classic treated the media to an Opening Day luncheon sponsored by Robbins Wolfe Eventeurs, and a media luncheon sponsored by Panera Bread on Grand Prix Sunday.

The Hampton Classic Press Office prepared and distributed press releases prior to, during, and following the show. All Hampton Classic releases, as well as press releases from Hampton Classic Sponsors, were made available to the media through an electronic press kit on the Hampton Classic website. Hampton Classic’s press release subjects and distribution dates are included below.

Feb 26, 2014 Steve Stephens Retires as Manager of Hampton Classic Horse Show Apr 21, 2014 The Hampton Classic Horse Show Selects 2014 Poster Artist May 07, 2014 Hampton Classic Horse Show Making Significant Improvements to Rings May 19, 2014 Hampton Classic Announces New Suncast® International Stabling Area May 27, 2014 The Breeders Cup and The Hampton Classic Ink New Marketing Partnership Jun 18, 2014 Hampton Classic Horse Show Returns for the 39th Year Jun 26, 2014 Hampton Classic Horse Show Cooking Something Great Jul 07, 2014 Equestrian Connect Official Online Entry Partner of the Hampton Classic Horse Show Jul 24, 2014 Long Island Horse Show Series for Riders with Disabilities Returns to the Hampton Classic Horse Show for the Ninth Year Aug 8, 2014 Hampton Classic Horse Show Offers Fun for the Whole Family Aug 13, 2014 Hampton Classic Horse Show to Kick off with The Atlantic Opening Day on Sunday, August 24 Aug 24, 2014 Griffith Scores in $50,000 Clear Channel Hunter Derby at the Hampton Classic Aug 24, 2014 Long Island Sportsmanship Award Marks the Atlantic Opening Day at the Hampton Classic Aug 25, 2014 ASPCA Offers Animals For Adoption At Hampton Classic Aug 25, 201 Riders With Disabilities Earn Championships at 39th Annual Hampton Classic Aug 25, 2014 Local Hunter Champions Crowned at 39th Annual Hampton Classic Aug 26, 2014 Hermes Tops Hampton Classic Boutique Contest Aug 26, 2014 Aylsworth Crowned Hampton Classic’s Grand Children’s Hunter Champion Aug 27, 2014 Leone and Moloney Kick Off Hampton Classic Jumper Action Aug 27, 2014 Kenny Jumps to Longines Rider Challenge Lead With Hampton Classic Win Aug 28, 2014 Firestone Claims Strong’s Marine Amateur-Owner Jumper Classic at the Hampton Classic Aug 28, 2014 Hughes Notches Sam Edelman Equitation Championship at Hampton Classic Aug 28, 2014 Moloney Scores in Hampton Classic $10,000 Royal Farm Open Jumper Aug 29, 2014 Kenny Claims $15,000 Merrill Lynch Speed Derby at Hampton Classic Aug 29, 2014 Kenny Claims $15,000 Merrill Lynch Speed Derby at Hampton Classic Aug 29, 2014 Ashe-Cawley Captures $50,000 Douglas Elliman Grand Prix Qualifier at Hampton Classic Aug 30, 2014 Colvin Stars In Junior Hunter Ring at Hampton Classic Aug 30, 2014 Kenny Clocks the Fastest Time in $40,000 Longines Cup at the Hampton Classic Aug 30, 2014 Passarelli and Gochman Lead Pony Hunters at the Hampton Classic Aug 30, 2014 Gierkink Wins $25,000 Marder’s Show Jumping Derby at Hampton Classic Aug 31, 2014 Babington Victorious in the $250,000 Hampton Classic Grand Prix Aug 31, 2014 Danhakl Dominates Hampton Classic’s $10,000 Hermes Junior/Amateur-Owner Hunter Classic Sep 3, 2014 Babington and Moloney Take Top Honors at 39th Annual Hampton Classic On-Site visibility 15 Activities

The Atlantic Opening Day

The Atlantic Opening Day kicked off this year with the immensely popular Leadline division in the Grand Prix Ring, judged by Olympian Joe Fargis. Shanette Barth Cohen, Executive Director of the Hampton Classic and Rob- ert Chaloner, President of Southampton Hospital gave welcome remarks on the field just prior to the start of the $50,000 Clear Channel Hunter Derby, presented by MeadowView Farms. As sponsor of Opening Day, the Atlantic Hotel received recognition on the VIP credential to gain access to the tents, an advertisement on the back of the jump wraps, and mention in press and advertising leading up to Opening Day. L-R: Victor Cangro, The The Book, LLC Cangro, Victor L-R: LONGINES Lounge

The LONGINES Lounge in the Hampton Classic’s Grand Prix Tent offered a beautifully designed space for the final weekend of the Classic. The space showcased their impressive collection of watches and gave LONGINES representatives the chance to interact with Hampton Classic VIP tent patrons. L-R: Kate Soroka, Rosanna Braccini Rosanna Soroka, Kate L-R: on-site visibility 16 Activities

Citarella Cookie Decorating Classic to Classic Sweepstakes

On The Atlantic Opening Day, August 24, Citarella provided a The Hampton Classic teamed up with the cookie decorating station in the Exhibition Tent. Children were Breeders’ Cup this year to create the “Clas- able to produce their own colorful creations using Citarella ingre- sic to Classic Sweepstakes”. All sponsors dients including frosting, jelly-beans, and sprinkles, all under the and VIP table patrons were automatically supervision of the head pastry chef from the Bridgehampton store. entered to be eligible for a raffle with the Themed to commemorate the Hampton Classic and the beautiful winner receiv- East End of Long Island setting, the delicious cookies were a tasty ing a compli- souvenir for children to take home. mentary trip to the Breeders’ Cup Champi- onships in San- ta Anita Park October 2014, including hotel and airfare. L-R: PriscillaL-R: Braccini Rosanna Degan, Long Island Horse Show Series for Riders With Disabilities Finals (LIHSSRD)

For the ninth year, the Hampton Classic hosted the LIHSSRD Finals, sponsored by Bridgehampton National Bank. Held in Jumper Ring II, the day’s events could be enjoyed by spectators from the shade and comfort of the tent by Jumper Ring II. The champions in each division also received a beautiful horse cooler courtesy of Hermès Ameri- cana Manhasset. At the awards breakfast held in the Horseman’s Chalet, competitors got their participation ribbon and gift bag from Grand Prix Rider Mario Deslauriers. L-R: Liz Soroka, Violet Forbes Violet Liz Soroka, L-R: 17

ASPCA Adoption & Animal Welfare Day

The Hampton Classic held its fifth annual “ASPCA Adoption & Animal Welfare Day” on Monday, August 25. Hosted by Today correspondent Jill Rappaport and by ASPCA ambassador Georgina Bloomberg, adoptable horses were presented to a Hampton Classic audience in the Anne Aspinall Ring. Hayley Barnhill, a former ASPCA Ma- clay Finals winner, rode one of the adoptable horses to showcase the horse’s “rideability” and help raise awareness about finding forever homes for horses in need.

In addition, adoptable dogs and cats were showcased in the Kid’s Area in the Boutique Garden. L-R: Tanya Lucas (2), Kate Soroka (2), Kate Lucas Tanya L-R: Best Boutique Contest

The Hampton Classic, once again, held a Boutique Ven- dor Contest, presented by EquestrianStylist, recogniz- ing excellence in boutique design. This year’s judges, Samantha Yanks and Michael Grimm, selected the most inventive, luxurious, and well-designed boutiques. First place was awarded to Hermès, second place to Wellington & Co., and third to the Long Island Livestock Com- pany. The winners displayed the award ribbons in their booths, and received a pair of passes for the VIP Tents. Violet Forbes, Devon’s Imaging (top), Lisa Tamburini (bottom) Lisa Tamburini (top), Imaging Devon’s Forbes, Violet on-site visibility 18 Activities

Optimum® Kids Day

On Saturday, August 30, children under 12 received a free pony ride and gift as part of Optimum Kids Day. Chil- dren had the opportunity to visit a petting zoo featuring llamas, alpacas, sheep and goats. Other highlights included a face-painter, airbrush tattoos by Fancy Faces, craft projects with the Children’s Museum of the East End and the Riverhead Foundation, and performances by Ray Jarrell Entertainment and the Bellini Family Circus & Friends. Wood Kingdom’s playground featured climbing equipment, swings, a slide, and furniture for kids and adults. L-R: Claudia Parks, Liz Soroka, Kate Soroka Kate Liz Soroka, Parks, Claudia L-R: L-R: Valerie Shaff (2), Liz Soroka, ValerieShaff (2), Liz Shaff Soroka, Valerie L-R: L-R: Valerie Shaff, Richard Lewin (rabbit, girls) Lewin (rabbit, Richard Shaff, Valerie L-R: 19

Hampton Classic Exhibitor Party

Hampton Classic exhibitors, vendors, grooms, trainers, officials, crew, and other friends of the show enjoyed the annual Exhibitor Party on Friday, August 29 in the USET Tent. Approximately 1,000 guests enjoyed complimentary food and beverages served by dozens of Hampton Classic volunteers while listening to music by Ray Jarrell Entertainment. Attendees watched as children participated in the JustWorld International Horseless Horse Show, which took place in the Grand Prix field during the event. L-R: Claudia Parks, Liz Soroka, Kate Soroka Kate Liz Soroka, Parks, Claudia L-R: Jennifer Thomas photos Thomas Jennifer

JustWorld International Horseless Horse Show & Silent Auction

The JustWorld International Horseless Horse Show provided entertainment on Friday evening during the Hamp- ton Classic Exhibitor party. Young competitors cleared mini jumps against the clock while being judged by some of the nation’s top up and coming junior riders. Parents watched from the USET Tent, where they enjoyed food and refreshments, as well as a silent auction to benefit JustWorld. Many of the auction items were provided by other Hampton Classic sponsors and boutique vendors. L-R: Valerie Shaff (2), Liz Soroka, ValerieShaff (2), Liz Shaff Soroka, Valerie L-R: L-R: Valerie Shaff, Richard Lewin (rabbit, girls) Lewin (rabbit, Richard Shaff, Valerie L-R: L-R: Jennifer Thomas, Rosanna Braccini, Jennifer Thomas Jennifer Braccini, Rosanna Thomas, Jennifer L-R: on-site visibility 20 Activities

Stony Brook Medicine

Hampton Classic partner, and provider of our on-site First Aid and ambulance service, Stony Brook Medicine, hosted Wendy the Pipecleaner Lady. A special Stony Brook Medicine space was established in the Kid’s Area and medical staff from Stony Brook Children’s Hospital was on-hand to answer questions and provide information. L-R: Rosanna Braccini, Claudia Parks Claudia Braccini, Rosanna L-R: VIP Table Décor Contest sponsored by Hamptons Cottages & Gardens

For the fourth year, Hamptons Cottages & Gardens sponsored a VIP Table Décor Contest. Editor in Chief, Kendell Cronstrom, was on- hand to judge the tables on Grand Prix Sunday, making the diffi- cult decision as to which tables had the most beautiful and unique presentations. The top three tables were featured on the Hamptons Cottages & Gardens website and in the holi- day issue, and also on the popular Equestrian Stylist blog. First place went to the Benhamo/ Thomas table, second went to English Country Antiques, and the third place table belonged to the Crown Family. The winners were announced just prior to the start of the $250,000 Hampton Classic Grand Prix presented by Land Rover. Jennifer Thomas photo Thomas Jennifer on-site visibility 21 Boutique Examples L-R: Devon’s Imaging, Tanya Lucas Tanya Imaging, Devon’s L-R: Alessandro Albanese Inc. / Triple Crown Custom ASPCA

Dressage Collection L-R: Richard Lewin, Devon’s Imaging Lewin, Devon’s Richard L-R: Devoucoux L-R: Devon’s Imaging (2) Imaging Devon’s L-R: FarmVet GiGi New York / Graphic Image on-site visibility 22 Boutique Examples

Ghurka

Galet

Hampton Design Top - Bottom: Devon’s Imaging, Richard Lewin, Lisa Richard Tamburini Imaging, Devon’s - Bottom: Top Top - Bottom: Richard Lewin, Braccini Rosanna Richard - Bottom: Top Top - Bottom: Devon’s Imaging, Tanya Lucas Tanya Imaging, Devon’s - Bottom: Top Hunt Ltd. Hermès 23

Land Rover / Jaguar

KEP Italia

Le Fash Top - Bottom: Devon’s Imaging, Richard Lewin, Lisa Richard Tamburini Imaging, Devon’s - Bottom: Top Top - Bottom: Devon’s Imaging, Tanya Lucas Tanya Imaging, Devon’s - Bottom: Top Photography Imaginig Devon’s - Bottom: Top Longwood Antique Wood / Maker’s Mark Marders on-site visibility 24 Boutique Examples Devon’s Imaginig Photography Imaginig Devon’s Missoni Home Strong’s Marine L-R: Devon’s Imaging, Kate Soroka Kate Imaging, Devon’s L-R: Sam Edelman The Styleliner on-site visibility 25 Receptions

The Hampton Classic was the site of numerous sponsor receptions and social functions during the show week.

On Wednesday, August 28, and Thursday, August 29, Bridgehampton National Bank held customer appreciation events in a Hampton Classic Chalet. With the Grand Prix field as backdrop, guests enjoyed lunch and the opportunity to watch world-class show-jumping. Devon’s Imaginig Photography Imaginig Devon’s L-R: Tanya Lucas, Richard Lewin Richard Lucas, Tanya L-R:

Triple Crown Nutrition hosted a reception in the Jumper Ring II Tent on Wednesday to promote their feeds. In addition to checking out their products, guests enjoyed complimentary tea sandwiches, appetizers, and beverages.

On Thursday, Dressage Collec- tion showcased their line of hand bags in their boutique space. With a percentage of profits ben- efitting JustWorld International, guests enjoyed complimentary champagne and the music of Da- vid Higgins of Charles-

L-R: Rosanna Braccini, Jennifer Thomas photos Thomas Jennifer Braccini, Rosanna L-R: ton, South Carolina.

On Friday, August 29, the ASPCA held an “ASPCA Equine Town L-R: Devon’s Imaging, Kate Soroka Kate Imaging, Devon’s L-R: Hall” reception in a Hampton Classic Chalet. Attendees learned about current and critical equine welfare issues and how to make a positive difference in the lives of horses. on-site visibility 26 Receptions / Sampling & Distribution

Also on Friday, Priscilla Smith Gremillion and Hermès Americana Manhasset hosted a reception at the Hermès store in the Boutique Garden. While enjoying catering by Robbins Wolfe Eventeurs, guests shopped the beautiful selection of equestrian apparel and accessories. Jennifer Thomas photos Thomas Jennifer On Thursday, August 28 and Friday, August 29 Wolffer Estate Vineyards had their vintage cider truck stationed outside the Grand Prix Tent to sample their delicious selection of hard ciders.

On Saturday, Le Fash hosted a reception in their boutique space where attendees shopped Le Fash’s collection of equestrian apparel. Tanya Lucas photo Lucas Tanya Snapple set up its mobile tasting unit in the Kid’s Area, and offered spectators at the show the chance to sample its products throughout the show week. Priscilla photo Degan 27

Château D’Esclans conducted a rosé tasting outside of the LONGINES Lounge in the Grand Prix VIP tent on Friday, August 29. Pama sampled their liqueur in the same space on Saturday, August 30, as well as in the Jumper Ring II Tent.

Panera provided complimentary breakfast and lunch to members of the working media in the LONGINES Media Tent, as well as those who had access to the Suncast International Sta- bling Area’s “Grooms Corner” Lounge on the final four days of the Hampton Classic. Kate Soroka photo Soroka Kate

Many of the Hampton Classic’s media partners received on- site distribution of their publications in high-traffic areas of the show grounds, including in the VIP Tents, Food Court,

and Information Booths. Publications distributed included Top-Bottom: Jennifer Thomas, Claudia Parks, Richard Lewin photos local publications like Dan’s Papers, Long Island Pulse and Hamptons Magazine and equestrian publications like Chronicle of the Horse and Equestrio.

As part of an enhanced media partnership, Equestrio Magazine also was placed on each VIP table on Saturday, August 30, in addition to being available on racks through-out the showgrounds.

Sponsors had the opportunity to provide gifts for Hampton Classic VIP patrons, exhibitors, and members of the working media through the Hampton Classic gift bags. Hampton Classic VIP bags (quantity: 250) were provided by FTI Consulting and distributed to the patrons in the three VIP tents throughout the show week through a voucher system. Hampton Classic media bags (quantity: 250) were provided by Bridgehampton National Bank and given to the. Hampton Classic exhibitor bags (quantity: 500) were provided by Der Dau and given to riders at the Hampton Classic Information Booth. On-Site visibility 28 Signage Left: Row Top-Bottom: Richard Lewin (3) Rosanna Braccini, Jennifer Thomas Jennifer LewinBraccini, (3) Rosanna Richard Top-Bottom: Left: Row Lewin Richard Soroka, Lewin (2), Kate Richard Imaging, Devon’s Top-Bottom: Row Right on-site visibility 29 Special Awards

Long Island Sportsmanship Award $30,000 LONGINES Rider Challenge presented by East Hampton Grill The The Book, LLC ESI Photography ESI won by Dave Birdsall $30,000 & a LONGINES timepiece was awarded to Richie Moloney

Champagne Louis Roederer LONGINES The The Book, LLC photo Thomas Jennifer A Jeroboam of Cristal was awarded to LONGINES presented Kevin Babington Kevin Babington with a timepiece Left: Row Top-Bottom: Richard Lewin (3) Rosanna Braccini, Jennifer Thomas Jennifer LewinBraccini, (3) Rosanna Richard Top-Bottom: Left: Row Lewin Richard Soroka, Lewin (2), Kate Richard Imaging, Devon’s Top-Bottom: Row Right On-Site visibility 30 Sponsored Classes

$50,000 Clear Channel Hunter Derby $10,000 Newsday Open Jumper presented by MeadowView Farms ESI Photography ESI Shawn McMillen Photography McMillen Shawn won by Black Label won by Bailey ridden by Patricia Griffith ridden by Richie Moloney

$10,000 Legacy Stables Open Jumper $10,000 Wölffer Estate Open Jumper Shawn McMillen Photography McMillen Shawn Photography ESI won by Jewel’s Exclusive Touch won by Quick Shine ridden by Peter Leone ridden by Lillie Keenan 31

$10,000 Sam Edelman Equitation $10,000 Royalton Farms Open Jumper Championship

won by Michael Hughes won by Alsvid ridden by Richie Moloney

$5,000 Strong’s Marine Amateur Owner $5,000 EnTrust Jumper Classic Jumper Classic Shawn McMillen Photography (4) Photography McMillen Shawn won by Wendalineke won by Zodiac ridden by Madison Goetzmann ridden by Christina Firestone On-Site visibility 32 Sponsored Classes

$15,000 Merrill Lynch Speed Derby $50,000 Douglas Elliman Grand Prix Qualifier presented by Sotheby’s International Realty presented by LONGINES Shawn McMillen Photography McMillen Shawn The Book, LLC won by Gatsby won by Carissimo ridden by Darragh Kenny ridden by Molly Ashe-Cawley

SHF Enterprises 5 Year Old Young Jumper Championship JustWorld International Children’s Jumper presented by North Star Shawn McMillen Photography McMillen Shawn ESI Photography ESI won by Eddie Blue won by Sephyr ridden by Devin Ryan ridden by Claudia Villamil 33

$15,000 Carolex Junior/Amateur Owner $40,000 LONGINES Cup Jumper Classic presented by The Crown Family presented by the Deslauriers Family The The Book, LLC The The Book, LLC won by Athena won by Picolo ridden by Chloe Reid ridden by Darragh Kenny

Hunt Ltd. Amateur-Owner 3’6” Hunter, GIGI New York Amateur-Owner 3’6” Hunter, 36 Years & Over Championship 18-35 Years Championship Shawn McMillen Photography McMillen Shawn The Book, LLC won by Fonteyn won by Golden Rule ridden by John Ingram ridden by Stephanie Danhakl On-Site visibility 34 Sponsored Classes

$25,000 Marders Show Jumping Derby $10,000 Hermès Classic The The Book, LLC won by Promised Land won by Golden Rule ridden by Addison Gierkink ridden by Stephanie Danhakl

$250,000 Hampton Classic Grand Prix presented by Land Rover L-R: The Book, LLC, Jennifer Thoma Jennifer The L-R: Book, LLC, won by Shorapur ridden by Kevin Babington on-site visibility 35 Sponsor Jump Examples

ASPCA Der Dau Shawn McMillen Photography (5) Photography McMillen Shawn Douglas Elliman Real Estate Equestrian Services International Kate Soroka photo Soroka Kate FTI Consulting Hermès On-Site visibility 36 Sponsor Jump Examples L-R: Richard Lewin, Shawn McMillen Photography McMillen Lewin, Shawn Richard L-R: Jaguar JustWorld International L-R: Shawn McMillen Photography, Jennifer Thomas Jennifer Photography, McMillen Shawn L-R: LONGINES Sotheby’s International Realty Kate Soroka photo Soroka Kate Wölffer Estate & Vineyard on-site visibility 37 Other Exposure

Hermés ribbon in Anne Aspinall Ring

Championship Award sponsored by Beval & Integrity Linens

Sam Edelman Rider Numbers

Sponsor Signage at bars Top-Bottom (left column): Jennifer Thomas, Kristin L. Gray, Richard Lewin, Kate Soroka - (right column) Jennifer Thomas, Kristin L. Gray, Richard Lewin, Kate Soroka Kate Lewin, Richard Gray, Kristin L. Thomas, Jennifer column) - (right Soroka Kate Lewin, Richard Gray, L. Kristin Thomas, Jennifer (left column): Top-Bottom Stony Brook Ambulance & EMT’s Land Rover & Jaguar Displays On-Site visibility 38 Other Exposure

Sponsored Jump Crew Shirts Newsday sponsored ring roller

Der Dau Rider Lounge

Nursery Installations LONGINES clocks Top-Bottom: Kate Soroka (4), Rosanna Braccini (2) Braccini (4), Rosanna Soroka Kate Top-Bottom: VIP Table Centerpieces sponsored by Milk Pail Top-Bottom: Tanya Lucas, Kate Soroka Kate Lucas, Tanya Top-Bottom: Ingate Apples

sponsored by Private Lewin Richard Lucas, Priscilla Tanya Degan, Top-Bottom: Tutoring Services FTI Winner’s Wall

Bridgehampton National Bank ATM off-site visibility 39 Other Exposure

Strong’s Marine and The Milk Pail advertised the Hampton Classic at their Hamptons locations the week before the show. L-R: David Dimijian, Shanette Cohen Shanette Dimijian, David L-R: LONGINES “wrapped” a Hampton Jitney bus for the month of August advertising them as “Official Timekeeper of the Hampton Classic”.

Ghurka and Manhattan Saddlery both did window displays for this year’s Hampton Classic.

Ghurka’s store is located at 781 Fifth Avenue and Man- hattan Saddlery is at Park Avenue and 24th Street. passes & credentials 40 2014

Optimum® Kids Day at the Hampton Classic Saturday, August 30, 2014

Good for one ride per child, ticket, non-transferable FREE PONY RIDE TICKET press conferences 41 Opening Day - Saturday - Grand Prix Sunday

On Opening Day, August 24th, members of the working media enjoyed a luncheon compliments of Robbins Wolfe Eventeurs & Cham- pagne Louis Roederer in the Doug- las Elliman Chalet. Welcome remarks from Board President Dennis Suskind, Executive Director Sha- nette Cohen, and Marty Bauman, chief Hampton Classic Press Officer

were made. Priscilla photos Degan

A press conference was held at the conclusion of the $40,000 Longines Cup on Saturday. The top three finishers, Dar- ragh Kenny, Ramiro Quintana, and Lillie Keenan answered questions from the media in the beautiful Longines Chalet. Juan Carlos Capelli, Vice President and Head of Interna- tional Marketing, was on-hand to make remarks as well. Jennifer Thomas photo Thomas Jennifer

The 39th annual Hampton Classic concluded with the $250,000 Hampton Classic Grand Prix & FEI World Cup™ Qualifier presented by Land Rover and the awarding of the winner of the $30,000 Longines Rider Challenge. The top three Grand Prix finishers, Kevin Babington, Brianne Goutal, and Richie Mo- loney were joined by Course Designer, Guilherme Jorge, and Michael Levitan of Land Rover for a post event press conference where they made remarks and fielded questions from the media. The press conference, hosted in the FTI Consulting Chalet, was facilitated by Marty Bauman. Devon’s Imaging photos Imaging Devon’s press coverage 42 Print - Web - Radio - Television

Placements in such significant print media as New York Times, Newsday, and the New York Post highlighted this year’s national media coverage. The Chronicle of the Horse, Equestrio and Today’s Equestrian were among the prominent equestrian publications featuring coverage of this year’s show, both locally and nationally. Advance pub- licity, on-site media relations and follow-up reporting led to hundreds of additional media placements. Only a sampling of these placements are included in this report. The following list chronicles media hits as of November 7, 2014. Print Publication Location Circulation Placements Impressions Avenue on the Beach New York, NY 50,000 2 300,000 Chronicle of the Horse Middleburg, VA 14,000 14 588,000 Dan’s Papers Southampton, NY 36,903 18 1,992,762 East Hampton Star East Hampton, NY 30,000 3 270,000 Equestrian Quarterly New York, NY 27,000 1 81,000 Equestrio New York, NY 20,000 2 60,000 Equine Journal Keene, NH 25,000 1 75,000 Hamptons New York, NY 36,000 2 216,000 Hamptons Pet Water Mill, NY 50,000 2 300,000 Horse Directory Riverhead, NY 2,000 12 72,000 Horse News Flemington, NJ 10,000 4 120,000 In Touch Englewood Cliffs, NJ 64,000,000 1 192,000,000 Newsday Long Island, NY 437,000 4 5,244,000 New York Daily News New York, NY 530,924 1 1,592,772 New York Times New York, NY 951,000 1 2,853,000 People Magazine New York, NY 3,563,035 2 21,378,210 Pulse Patchogue, NY 125,000 1 375,000 Sag Harbor Express Sag Harbor, NY 3,000 2 18,000 Sidelines Wellington, FL 23,737 9 427,266 Smithtown Messanger Smithtown, NY 10,000 1 30,000 Southampton Press Southampton, NY 6,748 4 80,976 Today’s Equestrian Eastchester, NY 10,000 6 180,000 Untacked Summer Middleburg, VA 14,000 1 42,000 US Weekly New York, NY 50,000,000 1 150,000,000 Voz Latina Southampton, NY 92,810 1 278,430

On The Web 27east.com...... 5 Chewingthefat.us...... 1 The Equestrian Corner ��1 Hamptons.com...... 6 Andrea Downing...... 1 Coco Perez...... 1 Equestrianstylist.com ��3 Healthy Aging...... 2 Aol.com...... 1 Chronofhorse.com...... 2 Equine Projects...... 1 Horse Collabrative...... 3 aspca.org...... 1 Congacscornermag.com ��2 Equisearch.com ...... 1 Horsedaily.com...... 8 Aviation today...... 1 Contact music...... 1 Equanews...... 1 Horseback riding New York. . 1 Axhay Hollywoodi...... 1 Cottage-gardens.com ��1 Examiner...... 1 Horse Channel...... 1 Baller Alert ...... 1 Curbedhamptons.com ��1 Fanpica.com ...... 1 Horses In the South. . . . . 1 Becca Tobin...... 1 Cynthia Mckenna Blog ��1 Fashionista.com...... 6 Horse Nation...... 3 Blacktie.com...... 3 Daily First page...... 2 Fineartmagazine.com ��1 Horsetalk.com...... 1 Breeders cup...... 1 Dailymail.co.uk...... 1 From The Hamptons to Imagecollect.com...... 1 Bridge Hampton Florist ��1 Dan’s Papers online . . . . .18 Hollywood...... 1 Icydk.com...... 1 Brown Harris Stevens ��1 Digital Journal...... 1 Fummy Kemmy...... 1 Influenced by olsen . . . . . 1 Buzz feed...... 1 Discoverlongisland.com ��2 Furpetesake...... 2 Instyle.com ...... 1 CBSlocal.com...... 1 E News...... 3 Getty Images...... 1 iW International watch Celeb baby Laundry. . . . . 1 Easthamptonstar.com ��7 Gossiprocks.com ...... 5 magazine...... 1 Celebcity.com...... 1 Elliman Blog...... 1 guestofaguest.com ...... 1 Janet Charlton’s Hollywood ��2 Celeb salon ...... 1 En.horse-sport-travel.com 1 Hiphamptons.com...... 1 Justjared.com...... 1 Celebuzz.com...... 1 Equestrian Connect. . . . . 1 Hampton-magazine.com ��2 Justworldinternational.com . .1 43

KCNTV...... 1 NorthForkview.com. . . . . 1 Refinery 29 ...... 1 TheHorse.com...... 1 Kdhamptons.com...... 1 Northern Girl Southern Heart Rozzy R’s Blog...... 1 The Times Square Chronochles Kpopstarz...... 1 ...... 1 Sagharboronline.com. . . . .2 ...... 1 LareyMondie.com ...... 1 NTD.TV...... 1 SCAD...... 1 TMZ Sports...... 1 Latest today...... 2 Nybussiness...... 1 Shoerazzi.com...... 1 Tom & Lorenzo...... 1 Lindsay’s Necklaces. . . . . 1 Nybussiness latino...... 1 Showbiz.net...... 1 Top Shots...... 1 Lipstickalley ...... 1 NYC monthly...... 1 Show World...... 1 Total Management...... 1 Lisabeels.com...... 1 Nymetroparents.com. . . . .1 Sidelinesnews.com...... 3 Trend911.com...... 2 Liveweekends.com...... 1 New York Daily News ��4 Sioux Land News...... 1 Tripatini.com ...... 1 Long Island Post...... 1 Observer.com...... 1 Smarp.com...... 1 Ukdaily.com ...... 1 Living in Steil ...... 1 OfHorse.com...... 1 Socialdashboard.com. . . . .1 Uptown Magazine ...... 1 Long Island Weekends ��1 Olsenanonymous.blogspot.com Social Life ...... 1 Usefnetwork.com...... 3 Longines.com...... 1 ...... 1 Socialitelife.com...... 1 Usmagazine.com...... 1 Longisland.com ...... 1 Olsenfans.net ...... 1 Social Safari...... 1 USHJA...... 1 Long-island.newsday.com. . .1 Olsen-sisters.net...... 1 Societyallure.com...... 1 Veooz...... 1 LongIslandexchange.com ��1 One king lane...... 1 Sosh ...... 1 VerySpecialJackets...... 2 Luxequestrian.com...... 1 Pagesix.com...... 1 Sotheby’s ...... 1 VIPticketplace.org...... 1 Luxurydaily.com...... 1 Painting The Hamptons ��1 The South Asian Press ��1 Virtual-strategy.com . . . . .1 Macaronikid.com...... 3 Pe c an’d ...... 3 Southampton.patch.com ��1 Wall Street Journal...... 2 Mach 2 Management. . . . .1 Peconicpublicbroadcasting.com Star Magazine...... 2 Waysify...... 1 Mailonline.com...... 1 ...... 1 Star Sighting...... 1 WebNewsWire.com. . . . . 1 Masterplanner.com . . . . . 1 People.com ...... 1 Star Style ...... 1 WebWire.com...... 1 Mediapunch.com...... 1 Perezhilton.com...... 1 StarPulse.com...... 1 Wetpaint ...... 1 Mommypoppins.com. . . . .1 Phelpsmediagroup.com ��2 Starkiddo.com...... 1 What 2 Wear...... 4 My little fashion blog. . . . .1 Phelpssports.com...... 1 Streetinsider.com...... 1 Wonderwall.com ...... 1 NationalJewlery.com. . . . .2 Popfix.net...... 2 Syle of Sport ...... 1 World of Show Jumping ��2 Nest by tamara ...... 2 Popsugar.com...... 1 TabRag.com...... 1 World News...... 1 Newsday.com ...... 2 Poshcoture.com ...... 1 Tack and Tweed ...... 2 Bloodhorse.com...... 1 NewsWala.com...... 1 Proequest.com ...... 1 The Flying Shetland. . . . . 1 WSBradio.com...... 1 Newsle1...... 1 Press Release Headlines ��1 The Globe Trotting Wino ��1 Yahoo Finance...... 1 newyorksocialdiary.com ��1 Radar Online...... 1 The Real Deal...... 1 YouTube.com ...... 52 Nfizz.com...... 1 Real Estate Weekly...... 1 Theaterlife.com...... 1 Young Jumper...... 1 NJ.com...... 1 Red Carpet Fahion Awards ��1 TheFashionSpot.com. . . . .1 Zimbio...... 2 Radio The Hampton Classic’s Official Public Radio Station, Peconic Public Broadcasting, broadcast live from the Hamp- ton Classic Patio on Opening Day, Sunday, August 24 and on the final Saturday and Sunday, August 30 and August 31, and Marty Bauman participated in a daily call-in segment with Bonnie Grice on the other days of the show. In advance of the Classic, Shanette Cohen and Dennis Suskind were interviewed on Peconic Public Broadcasting on two occasions. The WPPB coverage was sponsored by LONGINES. The Classic received coverage from WLNG, which was on-site broadcasting live from the show grounds during the week. And, Douglas Elliman’s Dottie Herman interviewed Shanette Cohen on her radio show, “Eye on Real Estate” on AM 970 radio on Saturday, August 30. Television The Hampton Classic received 4 to 5 hours of live daily television coverage on WVVH-Hamptons Television, with a re-broadcast of the daily coverage each evening. Much of the WVVH coverage was also available online on You- Tube. Hamptons Television’s Hampton Classic coverage was sponsored by LONGINES. Other television coverage included News 12 Long Island and My LI TV. NBC News also featured a piece about the ASPCA. In addition, Access Hollywood & Extra covered the celebrity angle of the Hampton Classic with short segments. And, filming took place at the Hampton Classic for the “House of DVF, a new E! Network reality & a documentary for OWN about the Sag Harbor summer community. press coverage 44 Print Samples

Newsday, August 22, 2014

Today’s Equestrian, September/ October 2014

The New York Times, August 30, 2014 45

HAMPTONS, August 15-21, 2014 Equestrian Quarterly, Fall 2014

The New York Times, September 7, 2014 press coverage 46 Print Samples

People, September 15, 2014 In Touch, September 17, 2014

The Chronicle of the Horse, September 15, 2014 press coverage 47 Online Samples 27east.com Hamptons.Curbed.com EOnline.com In Touch, September 17, 2014

EquestrianStylist.com OneKingsLane.com NewYorkSocialDiary.com

What2WearWhere.com RadarOnline.com press coverage 48 Webcast & Radio

ShowNet Vision provided complimentary live streaming of all Grand Prix competitions which aired on the Hampton Classic’s website. The coverage, sponsored by LONGINES, included live commentary by Deb Placey, Jimmy Torano, and other guests during major classes including the Sam Edelman Equitation Championship, the Douglas Elliman Grand Prix Qualifier, the LONGINES Cup, and the $250,000 Hampton Classic Grand Prix presented by Land Rover. The coverage was streamed approximately 15,000 times, totaling more than 250,000 minutes. Prior to each of these classes, ShowNet’s original 30-minute online show, “Time Allowed” featured rider interviews, course explanations, and other pre-game analysis. All of the coverage was enhanced with graphics provided by LONGINES, including 3-D course descriptions for our weekend highlight classes. In addition, ShowNet’s webcast of the Grand Prix aired on the equestrian social media website, iEquine. L-R: Richard Lewin, Parks Claudia Richard L-R: L-R: Devon’s Imaging, Jennifer Thomas Jennifer Imaging, Devon’s L-R: TV/Radio Outlet Show/Type Description WLNG Live remotes W-F, 8/27-29 WPPB Live Live remotes 8/24, 8/30, 8/31 WVVH TV Live Event broadcasts Live from 1:00-5:00 pm daily, plus recap 8:00-10:00pm ShowNet Grand Prix Ring Webcasts 8/24, 8/26-31 News 12 Long Island News Feature Publications & printed materials 3 2014

Hampton Classic Sponsorship 2014 Hampton Classic Prize List Prize List Guidelines USEF Premier Hunters  USEF 5* Jumpers  FEI 4* Grand Prix This 60-page publication pro- Provided to all corporate spon-

TURN TO PAGE 3 FOR IMPORTANT vides a competition time sched- sors, this publication is a com- CHANGES & UPDATES!! ule, event specifications, rules prehensive instruction manual and entry forms. Listing of lo- with information about execut- cal accomodations options and ing all of the elements typically advertisements targeting riders, included as part of sponsorship 2014 Hampton Classic Horse Show Sponsorship Guidelines Corporate August 24 - 31 owners and trainers are included agreements. Bridgehampton, NY as well. Circulation - 3,300 THE 2014 HAMPTON CLASSIC HORSE SHOW Hampton Classic THE HAMPTON CLASSIC Exhibitor Index THE HAMPTON CLASSIC Program HORSE SHOW This is a listing of competitors EXHIBITOR INDEX This 300+ page book includes entered in the show as well as a schedule, articles about the score sheets for some of our sport, pictures of last year’s win- major classes. The cover art- ners, and beautiful ads. work was determined by a Circulation - 4,000 FaceBook contest sponsored by Dan’s Papers.

2014 2014 Cover artwork by Julie Witt, Age 16 Winner of the Dan's Papers Junior Artwork Contest

2014 HC Program Cover.indd 1 7/30/2014 10:36:20 AM

Exhibitor Index 2014.indd 1 8/8/2014 2:59:24 PM THE HAMPTON CLASSIC THE HAMPTON CLASSIC OPENING DAY sponsored by The Atlantic

August 24, 2014 ©2013 The Book, LLC 2014 Orders of Go Boutique Garden / Stable Row Vendor Map Jump Order Covers Commissioned by Equestrian Stylist, Rebecca Hinson created These colorful folders hold the orders of go for the premiere a beautifully illustrated “shopping map” of the Boutique Gar- events on Opening Day, Friday, Saturday, and Grand Prix Sun- den and Stable Row. The map was available at the information day. Copies are distributed in our three VIP tents. booths, in the VIP Tents, and in the show office. thank you to our corporate sponsors 4 2014