GIVING VOICE TO YOUR BRAND

Grabbing National Headlines With A Pandemic Pivot Project PR Case Study

As the start of the 2020-21 school year saw a prompted a series of media queries from shift to remote learning, there was a rush reporters at MSNBC and Fox Business. Within among many parents to find spaces days of our e-blast, stories on Optima outside their homes where children could safely Signature’s business suites turned learning pods attend virtual school with a tutor, or create their appeared in The Real Deal Chicago, WGN-AM own “home school” environment with a private Radio, REBusinessOnline, CoStar, Chicago teacher. Knowing client Optima, Inc. had Architecture Blog, Connect Chicago, RE available business suites at its Optima Journals and the Council on Tall Buildings and Signature mixed-use tower in the heart of Urban Habitat blog, among others. Chicago’s neighborhood, Taylor Johnson came up with an innovative idea for Optima to reposition its office suites as learning pods.

We worked with Optima on a two-pronged strategy for securing media coverage, knowing reporters were pursuing every story angle possible tied to businesses navigating the pandemic.

Step 1 – TJ offered an exclusive to the for a business-meets-education story showcasing Optima’s savvy pivot by marketing a new use for its fully furnished office suites.

Step 2 – We distributed an e-blast to both local and national media with photos and bullet points illustrating how Optima Signature’s office suites could be used as learning pods. The business suites/learning pods included five to seven desks, a mini-fridge, built-in cabinetry,

Wi-Fi access and professional cleaning, and they gave students access to the building’s indoor basketball court for gym class and Clip: outdoor lounge areas for al fresco studying, Coronavirus Brings Unlikely Classroom: A 57- Not only was the Tribune story picked up by Story Tower In Streeterville national sites like Yahoo News and MSN, but it Chicago Tribune