Digital Craft Shortlist

Track Cat. No Entry Title Brand Product Entrant Country Idea Creation Production Media PR Additional No A01 (Digital Illustration & Image Design) Craft A01/007 00081 WRONG WORLD MARS WRIGLEY SNICKERS THE PHILIPPINES BBDO GUERRERO MEDIACOM FINALS CONFECTIONARY Makati City PHILIPPINES Taguig Craft A01/020 00495 LESSONS IN DAUGHTERS OF EDUCATIONAL USA GOODBY GOODBY ELEVEL San HERSTORY THE EVOLUTION WOMEN'S SILVERSTEIN & SILVERSTEIN & Francisco HISTORY APP PARTNERS San PARTNERS San Francisco Francisco Craft A01/023 00488 THE UNKNOWN HISTORIAL DE LA CENTENAIRE 14-18 FRANCE FF PARIS MERCI-MICHEL Paris FACE GRANDE GUERRE DE PERONNE Craft A01/034 00660 INSTA NOVELS THE NEW YORK LITERATURE USA MOTHER NEW YORK BUCK DESIGN New PUBLIC LIBRARY York / HORNET New York / MAGOZ Malmo / PSYOP New York / STRANGE BEAST London

A02 (Video / Moving Image) Craft A02/001 00206 EXPENSIFY TH!$ EXPENSIFY MOBILE APP USA JOHNXHANNES NEW BISCUIT FILMWORKS ARCADE EDIT EXPENSIFY YORK Los Angeles Santa Monica / AUGENBLICK STUDIOS New York / EXPENSIFY Portland / KEVIN Venice / KOVERT New York / OMD USA Los Angeles / WILD Vienna Craft A02/025 00636 DALÍ LIVES THE DALÍ MUSEUM THE DALÍ MUSEUM USA GOODBY GOODBY THINKINGBOX SILVERSTEIN & SILVERSTEIN & Toronto PARTNERS San PARTNERS San Francisco Francisco

A03 (Motion Graphics Design & Animation) Craft A03/001 00113 NINJAGO LEGO SYSTEMS LEGO USA R/GA New York ATOMIC KIDS Milford / DRAGON CAM R/GA New York Craft A03/014 00276 NEVER ASK NIKE NIKE FOOTBALL FRANCE WIEDEN+KENNEDY RIFF RAFF London / AMSTERDAM WIZZ / QUAD GROUP Paris Craft A03/019 00429 GOOGLE PIXEL 3 GOOGLE PIXEL 3 USA CASHMERE AGENCY FINAL CUT Los ESSENCE New GOOGLE X CHILDISH Los Angeles / ROYALTY Angeles / MAMAG York / PHD New Mountain View GAMBINO Los Angeles STUDIOS New York / York / PHD San NEXUS STUDIOS Los Francisco Angeles / THE MILL Los Angeles Craft A03/034 00599 MY LIFE AS A UBIOSFT ASSASSINS FRANCE DDB PARIS MAKEMEPULSE Paris / NPC CREED ODYSSEY PRESS PLAY ON TAPE Paris / THE Paris

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Craft A03/049 00705 BBC TWO BBC BBC TWO UNITED BBC CREATIVE London BBC CREATIVE AARDMAN REBRAND KINGDOM / SUPERUNION London London ANIMATIONS Bristol / BBC London / FUTUREDELUXE London / MAINFRAME London / THE MILL London / TWENTY THIRD C London

A04 (Music / Sound Design) Craft A04/005 00200 BIG BELL TACO BELL TACO BELL UK UNITED EDELMAN London OFFSET AUDIO EDELMAN London KINGDOM London / PRIORY POST London / UNIT9 London

A05 (Overall Aesthetic Design (incl. UI)) Craft A05/007 00082 WRONG WORLD MARS WRIGLEY SNICKERS THE PHILIPPINES BBDO GUERRERO MEDIACOM FINALS CONFECTIONARY Makati City PHILIPPINES Taguig Craft A05/017 00283 THE MCDONALD'S EGG MCMUFFIN FRANCE DAN PARIS / SMOOTHEST FRANCE TBWA\PARIS BURGER Craft A05/039 00662 INSTA NOVELS THE NEW YORK LITERATURE USA MOTHER NEW YORK BUCK DESIGN New PUBLIC LIBRARY York / HORNET New York / MAGOZ Malmo / PSYOP New York / STRANGE BEAST London

A06 (UX & Journey Design) Craft A06/009 00296 COMPLEXCON ADIDAS ORIGINALS ADIDAS CANADA JAM3 Toronto ASA DIGITAL Torrance ORIGINALS / JAM3 Toronto / KINDLY BEAST Ottawa / PIXELPUSHER Toronto / WE ARE ROYALE Los Angeles Craft A06/011 00531 2018 WRAPPED SPOTIFY SPOTIFY USA SPOTIFY IN-HOUSE ACTIVE THEORY Los UM New York New York Angeles Craft A06/018 00688 STORYSIGN HUAWEI HUAWEI BRAND UNITED FCB INFERNO London AARDMAN WAVEMAKER HUAWEI London KINGDOM ANIMATIONS Bristol / London DOG EAT DOG London / MCASSO London / TENTHREE EDITING London / UNIT London Craft A06/030 00394 CREATABILITY GOOGLE EXPERIMENTS IN USA GOOGLE CREATIVE GOOGLE CREATIVE AI + LAB New York LAB New York ACCESSIBILITY

A07 (Experience Design: Multi-platform)

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Craft A07/005 00228 ADIDAS ADIDAS AM4 (ADIDAS THE ADIDAS Amsterdam / FICTION FACTORY EMPIRE SPEEDFACTORY MADE 4) LDN, PAR, NETHERLANDS RESN Amsterdam Amsterdam / RESN ENTERTAINMENT - 6 CITY NYC, LA, SH AND Amsterdam JAPAN, INC. Tokyo ACTIVATION TKY / HAPPYLUCKY Portland / PAVILLON NOIR Saint-Ouen / RESN Amsterdam / THE MIDNIGHT CLUB London Craft A07/009 00297 COMPLEXCON ADIDAS ORIGINALS ADIDAS CANADA JAM3 Toronto ASA DIGITAL Torrance ORIGINALS / JAM3 Toronto / KINDLY BEAST Ottawa / PIXELPUSHER Toronto / WE ARE ROYALE Los Angeles

A08 (Experience Design: Voice) Craft A08/004 00149 THE COPENHAGEN Q, THE DENMARK VIRTUE Copenhagen VIRTUE Copenhagen VIRTUE KOALITION New GENDERLESS PRIDE GENDERLESS Copenhagen York / VOICE VOICE THIRTYSOUNDS GOOD Copenhagen Craft A08/006 00182 WESTWORLD: HBO WESTWORLD USA 360I New York / HBO KILTER FILMS Los 360I New York / THE MAZE New York Angeles / XANDRA HBO New York / New York THE OUTCAST AGENCY New York Craft A08/008 00331 TALK TO THE NETFLIX 13 REASONS WHY USA MOTH + FLAME New MOTH + FLAME New REASONS York / NETFLIX Los York Angeles

B01 (Cross-channel Storytelling) Craft B01/004 00208 EXPENSIFY TH!$ EXPENSIFY MOBILE APP USA JOHNXHANNES NEW BISCUIT FILMWORKS ARCADE EDIT EXPENSIFY YORK Los Angeles Santa Monica / AUGENBLICK STUDIOS New York / EXPENSIFY Portland / KEVIN Venice / KOVERT New York / OMD USA Los Angeles / WILD Vienna Craft B01/025 00418 IF IT'S MEANT TO PARK MGM PARK MGM HOTEL USA VIRTUE WORLDWIDE PARTIZAN McCANN NEW HUNT & GATHER APISTOGRAMMA BE & RESORT New York ENTERTAINMENT Los YORK New York / NEW FILMS LOS Angeles / PRETTY HOUSE New York ANGELES / BIRD Culver City EIGHT VFX Santa Monica / MPC Los Angeles / SOUND LOUNGE New York

B02 (Real-time Contextual Content)

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Craft B02/003 00094 LIVE MOVES BACARDI BACARDI USA BBDO NEW YORK BBDO STUDIOS New HARRISON & York SHRIFTMAN New York Craft B02/004 00065 NO NEED TO FLY GERMAN RAIL GERMAN RAIL GERMANY OGILVY GERMANY SPIRABLE London DEUTSCHE BAHN - AROUND THE Frankfurt AG Frankfurt / WORLD IN GETTY IMAGES GERMANY INTERNATIONAL Dublin Craft B02/006 00195 SNELWEG VOLKSWAGEN VOLKSWAGEN THE ACHTUNG! ACHTUNG! SPROOKJES APPLICATION NETHERLANDS mcgarrybowen mcgarrybowen Amsterdam Amsterdam / BIG ORANGE Amsterdam / ROBOT KITTENS Hilversum

B03 (Personalised Storytelling & Experience) Craft B03/008 00183 WESTWORLD: HBO WESTWORLD USA 360I New York / HBO KILTER FILMS Los 360I New York / THE MAZE New York Angeles / XANDRA HBO New York / New York THE OUTCAST AGENCY New York Craft B03/016 00058 ADDRESS THE CARLINGS THE DIGITAL DENMARK VIRTUE Copenhagen FUTURE COLLECTION Craft B03/022 00196 SNELWEG VOLKSWAGEN VOLKSWAGEN THE ACHTUNG! ACHTUNG! SPROOKJES APPLICATION NETHERLANDS mcgarrybowen mcgarrybowen Amsterdam Amsterdam / BIG ORANGE Amsterdam / ROBOT KITTENS Hilversum Craft B03/023 00332 TALK TO THE NETFLIX 13 REASONS WHY USA MOTH + FLAME New MOTH + FLAME New REASONS York / NETFLIX Los York Angeles Craft B03/025 00348 OAT THE GOAT MINISTRY OF EDUCATIONAL NEW ZEALAND FCB NEW ZEALAND ASSEMBLY Auckland / FCB NEW FCB NEW EDUCATION RESOURCE - Auckland LIQUID STUDIOS ZEALAND ZEALAND Auckland CHILDREN Auckland / NEW Auckland ZEALAND SYMPHONY ORCHESTRA Wellington Craft B03/029 00533 2018 WRAPPED SPOTIFY SPOTIFY USA SPOTIFY IN-HOUSE ACTIVE THEORY Los UM New York New York Angeles

C01 (Data Storytelling) Craft C01/002 00053 SIEMENS FABRIC SIEMENS BRAND SOUTH AFRICA KING JAMES GROUP FIRST PENCIL KING JAMES ATMOSPHERE Cape Town Johannesburg / KING GROUP Cape COMMUNICATION JAMES GROUP Cape Town S Cape Town Town / SINISTER STUDIOS Johannesburg / STERLING SOUND Johannesburg

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Craft C01/005 00197 SNELWEG VOLKSWAGEN VOLKSWAGEN THE ACHTUNG! ACHTUNG! SPROOKJES APPLICATION NETHERLANDS mcgarrybowen mcgarrybowen Amsterdam Amsterdam / BIG ORANGE Amsterdam / ROBOT KITTENS Hilversum Craft C01/022 00327 GOOGLE CLOUD GOOGLE CLOUD GOOGLE CLOUD USA ELEVEN San Francisco ESSENCE New M BOOTH New X NEW YORK / INSTRUMENT Portland York / PHD New York TIMES - PICTURE York WHAT THE CLOUD CAN DO Craft C01/030 00647 TRENDING CONGRESSO EM INSTITUTIONAL BRAZIL FCB BRASIL São Paulo FCB BRASIL São Paulo FCB BRASIL São FCB BRASIL São SONIDO São BOTICS FOCO Paulo Paulo Paulo Craft C01/036 00719 MOST ILLINOIS COUNCIL ILLINOIS COUNCIL USA FCB CHICAGO FCBX Chicago / LORD CURRENT DANGEROUS AGAINST HANDGUN AGAINST & THOMAS Chicago / MARKETING STREET VIOLENCE HANDGUN STRICTLY FX Chicago Chicago VIOLENCE / UNIT9 Los Angeles

C02 (Real-time Usage & Targeting) Craft C02/003 00096 LIVE MOVES BACARDI BACARDI USA BBDO NEW YORK BBDO STUDIOS New HARRISON & York SHRIFTMAN New York Craft C02/005 00066 NO NEED TO FLY GERMAN RAIL GERMAN RAIL GERMANY OGILVY GERMANY SPIRABLE London DEUTSCHE BAHN - AROUND THE Frankfurt AG Frankfurt / WORLD IN GETTY IMAGES GERMANY INTERNATIONAL Dublin

C03 (Data Visualisation) Craft C03/003 00027 BLINDMETERS OVK / PEVR ROAD SAFETY BELGIUM HAPPINESS HAPPINESS (PARENTS OF ROAD AWARENESS BRUSSELS Brussels BRUSSELS Brussels / VICTIMS) MESSAGE LATCHO DROM Brussels / MOXY POST PRODUCTION Brussels / RAYGUN Brussels Craft C03/008 00254 9.58 SECONDS – PUMA SE ANNUAL REPORT GERMANY PUBLICIS PIXELPARK PUBLICIS PIXELPARK PUBLICIS THE WORLD'S Hamburg Hamburg PIXELPARK FASTEST Hamburg ANNUAL REPORT Craft C03/014 00535 2018 WRAPPED SPOTIFY SPOTIFY USA SPOTIFY IN-HOUSE ACTIVE THEORY Los UM New York New York Angeles Craft C03/018 00689 STORYSIGN HUAWEI HUAWEI BRAND UNITED FCB INFERNO London AARDMAN WAVEMAKER HUAWEI London KINGDOM ANIMATIONS Bristol / London DOG EAT DOG London / MCASSO London / TENTHREE EDITING London / UNIT London Craft C03/020 00465 CNN MAGIC CNN CNN MAGIC WALL USA CNN Atlanta / CODE CNN Atlanta / CODE WALL AND THEORY New AND THEORY New York York Craft C03/023 00731 SURVIVOR LOGO GREENPEACE INSTITUTIONAL BRAZIL VMLY&R BRAZIL São VMLY&R BRAZIL São VMLY&R BRAZIL VMLY&R BRAZIL Paulo Paulo São Paulo São Paulo

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C04 (Curation of Data) Craft C04/016 00776 DOT DOT INC. DOT GERMANY DOT INCORPORATION DOT CLOUDANDCO TRANSLATION TRANSLATION Seoul / SERVICEPLAN INCORPORATION Seoul / MOBY ENGINE. THE ENGINE GERMANY Munich / Seoul / DIGG Munich FIRST AI SERVICEPLAN KOREA HYPERINTERACTIVE BRAILLE Seoul Hamburg / PAULUS.CO TRANSLATION Seoul SOFTWARE Craft C04/019 00769 CORRUPTION RECLAME AQUI RECLAME AQUI BRAZIL GREY BRAZIL São GREY BRAZIL São GREY BRAZIL GREY BRAZIL São DETECTOR Paulo Paulo / GREY WEST São Paulo Paulo Los Angeles

C05 (AI Storytelling) Craft C05/010 00389 MEMORY LANE STOCKHOLM MEMORY LANE SWEDEN ACCENTURE PAROLL Stockholm EXERGI INTERACTIVE Stockholm Craft C05/026 00479 AI VS AI TV RAIN TV RAIN UKRAINE ISD GROUP Kiev / APP SOLUTIONS VOSKHOD SUBSCRIPTIONS VOSKHOD Ekaterinburg Wilmington / ISD Ekaterinburg GERMANY Hamburg / ISD GROUP Kiev / KA. KA.HA London / VOSKHOD Ekaterinburg Craft C05/027 00638 DALÍ LIVES THE DALÍ MUSEUM THE DALÍ MUSEUM USA GOODBY GOODBY THINKINGBOX SILVERSTEIN & SILVERSTEIN & Toronto PARTNERS San PARTNERS San Francisco Francisco

C06 (IA Application ) Craft C06/004 00302 BLOCK WISH HOK-ELANTO | S ALEPA FINLAND HOK-ELANTO Helsinki / ACCENTURE Helsinki / CARAT Helsinki NETPROFILE S-GROUP Helsinki GROUP SOK MEDIA Helsinki BOUTIQUE Helsinki / FINLAND Helsinki / TBWA\HELSINKI WÖRKS Helsinki / ZEELAND Helsinki Craft C06/011 00771 CONTRACT RECLAME AQUI RECLAME AQUI BRAZIL GREY BRAZIL São GREY BRAZIL São GREY BRAZIL GREY BRAZIL São TRANSLATOR Paulo Paulo São Paulo Paulo

D01 (Innovative Use of Technology) Craft D01/011 00059 ADDRESS THE CARLINGS THE DIGITAL DENMARK VIRTUE Copenhagen FUTURE COLLECTION Craft D01/061 00304 THE SENDING PUBLICIS SAPIENT DIGITAL VENDING UNITED PUBLICIS SAPIENT BENNY CASEY IMAGEYNATION MACHINE MACHINE KINGDOM London STUDIO London London Craft D01/063 00505 LIVE SOCIAL CRICKET WIRELESS Telecommunication / USA ARGONAUT San PSYOP Los Angeles PRESS JUNKET Cell Phone Plans Francisco Craft D01/065 00670 BURN THAT AD BURGER KING BURGER KING BRAZIL DAVID SÃO PAULO CAFE ROYAL São DAVID SÃO DAVID SÃO BURGER KING WHOPPER São Paulo Paulo / CLAN VFX São PAULO São Paulo PAULO São Paulo / BRAZIL Barueri Paulo / HOGARTH LOURES WORLDWIDE São COMMUNICATION Paulo / JAMUTE São Sao Paulo Paulo / VETOR ZERO São Paulo

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Craft D01/066 00777 DOT DOT INC. DOT GERMANY DOT INCORPORATION DOT CLOUDANDCO TRANSLATION TRANSLATION Seoul / SERVICEPLAN INCORPORATION Seoul / MOBY ENGINE. THE ENGINE GERMANY Munich / Seoul / DIGG Munich FIRST AI SERVICEPLAN KOREA HYPERINTERACTIVE BRAILLE Seoul Hamburg / PAULUS.CO TRANSLATION Seoul SOFTWARE Craft D01/068 00395 CREATABILITY GOOGLE EXPERIMENTS IN USA GOOGLE CREATIVE GOOGLE CREATIVE AI + LAB New York LAB New York ACCESSIBILITY Craft D01/070 00480 AI VS AI TV RAIN TV RAIN UKRAINE ISD GROUP Kiev / APP SOLUTIONS VOSKHOD SUBSCRIPTIONS VOSKHOD Ekaterinburg Wilmington / ISD Ekaterinburg GERMANY Hamburg / ISD GROUP Kiev / KA. KA.HA London / VOSKHOD Ekaterinburg Craft D01/072 00589 NPC UBISOFT NPC FRANCE DDB PARIS MAKEMEPULSE Paris

Craft D01/076 00754 SIGNS GERMAN YOUTH SIGNS SMART GERMANY McCANN FRANKFURT DROPOUT-FILMS DAS WERK ASSOCIATION OF TOOL / MRM//McCANN Mainz Frankfurt / PEOPLE WITH Frankfurt STUDIO FUNK HEARING LOSS Frankfurt Craft D01/078 11473 SEE SOUND WAVIO SEE SOUND USA AREA 23, AN FCB AREA 23, AN FCB HEALTH NETWORK HEALTH NETWORK COMPANY New York COMPANY New York

D02 (Native & Built-in Feature Integration) Craft D02/020 00690 STORYSIGN HUAWEI HUAWEI BRAND UNITED FCB INFERNO London AARDMAN WAVEMAKER HUAWEI London KINGDOM ANIMATIONS Bristol / London DOG EAT DOG London / MCASSO London / TENTHREE EDITING London / UNIT London Craft D02/032 00396 MORSE CODE GOOGLE EXTENSION FOR USA GOOGLE CREATIVE GOOGLE CREATIVE TANIA AND KEN FOR GBOARD SMARTPHONE LAB New York LAB New York FINLAYSON New KEYBOARDS York Craft D02/034 00639 DALÍ LIVES THE DALÍ MUSEUM THE DALÍ MUSEUM USA GOODBY GOODBY THINKINGBOX SILVERSTEIN & SILVERSTEIN & Toronto PARTNERS San PARTNERS San Francisco Francisco

D03 (Technological Achievement in Digital Craft) Craft D03/001 00142 KUPU SPARK SPARK NEW ZEALAND COLENSO BBDO CREATURE Auckland / PHD Auckland DRUM Auckland AUCKLAND Auckland FRANKLIN RD UNIVERSITY OF Auckland / RUSH TECHNOLOGY / DIGITAL TIKI TAANE N/A INTERACTIVE Auckland

E01 (AR / VR Utility)

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Craft E01/001 00143 KUPU SPARK SPARK NEW ZEALAND COLENSO BBDO CREATURE Auckland / PHD Auckland DRUM Auckland AUCKLAND Auckland FRANKLIN RD UNIVERSITY OF Auckland / RUSH TECHNOLOGY / DIGITAL TIKI TAANE N/A INTERACTIVE Auckland Craft E01/004 00060 ADDRESS THE CARLINGS THE DIGITAL DENMARK VIRTUE Copenhagen FUTURE COLLECTION Craft E01/009 00497 LESSONS IN DAUGHTERS OF EDUCATIONAL USA GOODBY GOODBY ELEVEL San HERSTORY THE EVOLUTION WOMEN'S SILVERSTEIN & SILVERSTEIN & Francisco HISTORY APP PARTNERS San PARTNERS San Francisco Francisco Craft E01/017 00671 BURN THAT AD BURGER KING BURGER KING BRAZIL DAVID SÃO PAULO CAFE ROYAL São DAVID SÃO DAVID SÃO BURGER KING WHOPPER São Paulo Paulo / CLAN VFX São PAULO São Paulo PAULO São Paulo / BRAZIL Barueri Paulo / HOGARTH LOURES WORLDWIDE São COMMUNICATION Paulo / JAMUTE São Sao Paulo Paulo / VETOR ZERO São Paulo

E02 (AR / VR Immersive Storytelling) Craft E02/008 00012 THE BOND AXIS STUDIOS N/A UNITED AXIS ANIMATION AXIS ANIMATION KINGDOM Glasgow Glasgow Craft E02/017 00078 THE GREAT C Secret Location N/A CANADA SECRET LOCATION SECRET LOCATION Toronto Toronto Craft E02/030 00307 AGE OF SAIL Google N/A USA GOOGLE SPOTLIGHT BROAD REACH STORIES Mountain PICTURES Los View Angeles / EVIL EYE PICTURES San Francisco / GOOGLE SPOTLIGHT STORIES Mountain View Craft E02/032 00603 ECHOS UBISOFT THE DIVISION 2 FRANCE DDB PARIS MAKEMEPULSE Paris / PRESS PLAY ON TAPE Paris Craft E02/037 00268 MUSE MICROSOFT HOLOLENS USA LISTEN New York LISTEN New York SIMULATION THEORY VR EXPERIENCE

Total Entries: 78

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