THE GRIDIRON GALA OVER 20 YEARS OF SUPPORTING NYC YOUTH

Presented by the , and United Way of New York City TUESDAY, MAY 12, 2015 NEW YORK HILTON MIDTOWN

THIS YEAR’S HONOREES COMMUNITY QUARTERBACKS Kenneth I. Chenault Chairman and Chief Executive Officer, American Express H. Rodgin Cohen Senior Chairman, Sullivan & Cromwell LLP

HOMETOWN HEROES , New York Giants Quinton Coples Outside Linebacker, New York Jets

HISTORICAL HIGHLIGHTS THE GRIDIRON GALA MVP Come join us and experience one of the most anticipated events of the spring season proving football never ends! Meet current and Harry Carson, Pro Football Hall of Fame former players from the New York Giants and New York Jets at our new venue – The New York Hilton Midtown – as the Gridiron Gala kicks Anthony M. Carvette, Structure Tone Inc. off its 22nd year. Help us salute the accomplishments of our corporate leaders, “Community Quarterbacks,” and our player honorees, , Pro Football Hall of Fame “Hometown Heroes,” who have all made outstanding contributions to community service making as big an impact philanthropically as they have professionally. COMMUNITY QUARTERBACKS Jonathan Durst, The Durst Organization The Gridiron Gala celebrates the longest-running sports/charity partnership of its kind. For over 40 years, United Way and the National William K. Flemming, Skanska USA Building, Inc. Football League (NFL) have joined forces to create new opportunities for young people and to communicate the good works of both service Richard Hong, Metlife organizations while putting faces on a league of players hidden by helmets. William E. Mayer, Park Avenue Equity Partners Ted Moudis, Ted Moudis Associates Established in 1994, the Gala has raised more than $25 million to help fund United Way of New York City’s impactful initiatives in Ray Quartararo, Jones Lang LaSalle strengthening the quality of early childhood education, reducing dropout rates, and supporting at-risk youth in achieving academic Barry Salzberg, Deloitte success throughout our five boroughs of New York City. Laurence Tosi, Blackstone

GRIDIRON GALA CO-CHAIRS Joseph A. Cabrera Robert L. Friedman Robert W. Mullen HOMETOWN HEROES Vice Chairman, Eastern Region Senior Advisor Chief Executive Officer Giants Jets Colliers International Blackstone Structure Tone, Inc. Chris Canty Jerricho Cotchery Victor Cruz D’Brickashaw Ferguson Denise Pickett Michael M. Wiseman Brandon Moore President, OPEN Partner American Express Sullivan & Cromwell LLP Kyle Wilson THE GRIDIRON GALA OVER 20 YEARS OF SUPPORTING NYC YOUTH BENEFIT OFFICE For more information about Tables, contact the Gridiron Gala Presented by the New York Giants, New York Jets and United Way of New York City TUESDAY, MAY 12, 2015 NEW YORK HILTON MIDTOWN Benefit Office [email protected] or 212-843-1743

SPONSORSHIP PACKAGES TABLES

The Gridiron Gala attracts a professional, sports-interested + TWO-POINT CONVERSION $50,000 FIELD GOAL $15,000 audience with strong support from leaders in sports, media, • Two premier tables at the dinner with an NFL player • One table at the dinner with NFL player and his guest finance, entertainment and business. The Gala presents an and his guest seated at each of the tables • Eight tickets to VIP Cocktail Reception with NFL players innovative opportunity to promote your brand to a powerful • Sixteen tickets to the VIP Cocktail Reception with NFL • Half page advertisement in the event journal set of leaders. players • Gift bag for each guest (including New York Giants and • Prominent logo placement on event website(s), New York Jets licensed material) Sponsorship benefits include: electronic material(s), social media, event collateral Note: All tables at this level accomodate ten (eight guests • Tickets to the VIP reception and dinner and promotional items plus an NFL player and his guest). • Integrated promotions • Recognition from the podium • Invitation to event kick-off and press events • Full page color advertisement in the event journal • Content distribution to the UWNYC network of 230,000+ • Gift bag for each guest (including New York Giants and SAFETY $10,000 New York Jets licensed material) • One table for ten at the dinner Presenting $100,000 (Two Available) Note: All tables at this level accomodate ten (eight guests • Ten tickets to the General Cocktail Reception • Support a high-impact program that features Giants and plus an NFL player and his guest). • Half page advertisement in the event journal Jets players and celebrated business leaders with players • Gift bag for each guest (including New York Giants and at every table driving incredible social media impact New York Jets licensed material) VIP Reception $75,000 TOUCHDOWN + EXTRA POINT $25,000 • Reach Gridiron’s captive audience of VIPs to interact • One prime table at the dinner with NFL player and his with your brand as they mingle with pro NFL players guest INDIVIDUAL $1,250 Award $50,000 (Three Year Sponsorship) • Eight tickets to VIP Cocktail Reception with NFL players • Ticket to the dinner • Sponsor highly-visible event elements that attract • Recognition on the UWNYC website • Ticket to the General Cocktail reception attention onsite and within marketing and press • Full page advertisement in the event journal • Gift bag (including New York Giants and New York Jets materials • Gift bag for each guest (including New York Giants and licensed material) Tailgate $25,000 New York Jets licensed material) • Reach 1,000 guests on arrival with a hands-on Note: All tables at this level accomodate ten (eight guests interaction that puts your brand on the center lines plus an NFL player and his guest).

For more information about Sponsorship Packages, contact Michelle Matheson, Vice President, Event Marketing & Sponsorships, at [email protected] or 212-251-4038

JOURNAL ADS FULL Back Cover Inside Front or Back Cover Full Page, Color Full Page, Black & White 8.5 X 10 WITH BLEED $4,000 $3,500 $3,000 $2,500 Please submit all ads as PDF or high-res JPG to [email protected] HALF Half-Page, Color Half-Page, Black & White SPREAD Color by April 24, 2015. 7 X 4.625 NO BLEED $2,000 $1,500 16 X 10.5 WITH BLEED $5,000 THE GRIDIRON GALA OVER 20 YEARS OF SUPPORTING NYC YOUTH BENEFIT OFFICE For more information about Tables, contact the Gridiron Gala Presented by the New York Giants, New York Jets and United Way of New York City TUESDAY, MAY 12, 2015 NEW YORK HILTON MIDTOWN Benefit Office [email protected] or 212-843-1743

TABLES ADVERTISING OPPORTUNITIES

__Touchdown + Two-Point Conversion @ $50,000 Spread: 16 x 10.5 with bleed Half-Page: 7 x 4.625 no bleed __Touchdown + Extra Point @ $25,000 __Two-Page, Color @ $5,000 __Color @ $2,000 __Field Goal @ $15,000 __Black & White @ $1,500 __Safety @ $10,000 Full-Page: 8 x 10.5 with bleed __Individual Ticket @ $1,250 __Back Cover, Color @ $4,000 Format: CMYK or grayscale ad saved as hi-res PDF, EPS __Inside Cover, Color @ $3,500 vector, or 300 dpi JPG __Color @ $3,000 I am interested in sponsorship packages __Black & White @ $2,500 SUBMIT ADS TO [email protected] BY APRIL 24, 2015

CONTRIBUTION

I/We are unable to attend but would like to support United Way of New York City. Enclosed is my/our gift of $ .

PAYMENT INFORMATION PLEASE COMPLETE ALL FIELDS

Enclosed is my check for $ Name Make checks payable to United Way of New York City and mail to: Gridiron Gala Benefit Office 1441 Broadway, 5th Floor Company New York, NY 10018

Please charge my/our credit card for $ Address American Express Discover MasterCard Visa

City State Zip Account Number Expiration Date Security Code

Email address Please email me future updates Signature

Contributions are tax-deductible, less $300 per ticket, the fair-market value of the dinner. Phone Fax The federal tax ID number for United Way of New York City is 13-2617681.