Earth Hour 2019 Highlights Report #Connect2earth

EARTH HOUR 2018 HIGHLIGHTS REPORT

EARTH HOUR 2019 HIGHLIGHTS REPORT #CONNECT2EARTH

1 EARTH HOUR 2019 HIGHLIGHTS REPORT EARTH HOUR 2018 HIGHLIGHTS REPORT EXECUTIVE SUMMARY CONTENTS

2 INTRODUCTION 2 Mobilizing hundreds of millions EXECUTIVE SUMMARY e s u 3 CONTENTS o

t of people is key to supporting

r 4

a EARTH HOUR 2019 KICKSTARTED AN

a climate and nature action UNSTOPPABLE MOVEMENT FOR NATURE F

Earth Hour 2019 was a truly And they pledged their support remarkable and inspiring success. for the planet, urging world Individuals, businesses and cities leaders to push the issue up 10 ACHIEVEMENTS OF EARTH HOUR 2019 in 188 countries and territories the global agenda and secure came together to speak up for an international commitment AND #CONNECT2EARTH nature and inspire urgent action to stop and reverse the loss of for the environment. As Earth nature – a New Deal for Nature 12 KEY HIGHLIGHTS Hour rolled around the globe, and People similar to what was thousands of landmarks switched achieved with the Paris climate 14 10 STORIES FROM AROUND THE WORLD off their lights in solidarity with the agreement. planet. 20 ARTWORK FROM AROUND THE WORLD By acting together now, we have In past years, Earth Hour has a unique opportunity to set a 22 DIGITAL HIGHLIGHTS focused on the challenge of new direction for our society. climate change and helped We’ve started an unstoppable 24 MEDIA HIGHLIGHTS mobilize a global movement that movement for nature and successfully paved the way for together we can and will halt 25 ADVERTISING HIGHLIGHTS the groundbreaking Paris climate nature loss, preserve the agreement. Starting in 2018, Earth amazing diversity of life on Earth, 26 VISUAL STORYTELLING Hour has also highlighted the and avert a catastrophe for our relentless, accelerating and truly civilization. 28 PARTNERSHIPS terrifying loss of nature – and the need for urgent action to prevent Every one of us can make a 30 YOUTH SUPPORTING EARTH HOUR WORLDWIDE serious harm to both people and difference in protecting nature. nature. We are all part of the solution.

Millions of people around the Thank you again for your 34 BEYOND EARTH HOUR world responded. From Ecuador incredible support for Earth Hour to Morocco to Indonesia, people this year! 36 #CONNECT2EARTH THROUGH THE YEAR spoke about issues that mattered to them – about the need for Onwards. sustainable lifestyles, plastic-free oceans, water conservation, an Marco 38 BEHIND-THE-SCENES OF EARTH HOUR end to deforestation, and so much more. 40 OPERATIONS OF THE WORLD’S LARGEST GRASSROOTS MOVEMENT

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EARTH HOUR 2019 © Nguyễn Ngân / WWF-Vietnam KICKSTARTED AN UNSTOPPABLE MOVEMENT FOR NATURE

Nature is vitally important to Earth Hour 2019 was an everyone’s daily lives; it underpins incredible opportunity to kickstart our economic prosperity and an unstoppable movement for development, and our very nature - and it delivered, with survival. Nature gives us the air millions of people around the we breathe, the water we drink world speaking up about the loss and the food we eat, as well as of nature. This was an important medicines and other products achievement but we now need and materials. The benefits of governments, businesses, nature are estimated to be worth financial institutions, civil society US$125 trillion per year – around and individuals everywhere to two-thirds higher than the global commit to reversing the loss of GDP. And nature is also linked nature. We need a New Deal for to our well-being, making us feel Nature and People. better emotionally and physically.

Unfortunately, nature is declining like never before and, coupled with the ever-present threat of climate change, this means we need to act urgently to turn things around.

4 | INTRODUCTION EARTHEARTH HOUR HOUR 2019 2019 HIGHLIGHTS HIGHLIGHTS REPORT REPORT | | 5 EARTH HOUR 2018 HIGHLIGHTS REPORT EARTH HOUR 2018 HIGHLIGHTS REPORT © WWF-Colombia EARTH HOUR: THEN AND NOW

6 | EARTH HOUR: THEN AND NOW EARTH HOUR 2019 HIGHLIGHTS REPORT | 7 6 7 © Petra Boic Petrac / WWF Croatia EARTH HOUR 2019 HIGHLIGHTS REPORT EARTH HOUR 2018 HIGHLIGHTS REPORT HISTORY OF THE MOVEMENT EARTH HOUR 2019: WHY NATURE MATTERS © Joan Itanisa / WWF-Tanzania

2007 The world’s first Earth Hour in Sydney, Australia, saw more than 2.2 million people turn off their lights for one hour on 31 March to show a climate-sceptic government they cared about climate change. 2009 Earth Hour broke all records for mass participation and was on its way to becoming the world’s 2010 largest grassroots movement for the Earth Hour brought a petition from one environment. million people for climate action to the UN’s COP15 climate conference in Copenhagen, symbolizing the growing demand by people to be heard on environmental issues. 2012 As part of Earth Hour’s I WILL IF YOU WILL campaign, a petition in Russia generated over 122,000 signatures 2013 and led to the protection of Russia’s seas – the first crowdsourced law to A 2,700 hectare Earth Hour forest be inspired by Earth Hour. was created in Uganda. Earth Hour was also the driving force behind the creation of Argentina’s largest marine 2014 protected area – the 3.4 million hectare Following a successful Earth Hour Banco Namuncurá (Burdwood Bank) campaign, the Galápagos Islands – that tripled Argentinian waters under – a UNESCO World Heritage site – protection. Both demonstrated the became the first province in Ecuador power of the people to drive tangible to ban plastic bags and other change. disposable packaging.

2018 Earth Hour 2019 highlighted the importance of their health, well-being and prosperity, they will try In French Polynesia, Earth Hour Also in 2018, Earth Hour kickstarted nature to every one of us. harder to protect it. garnered public pressure that led a three-year #Connect2Earth to 5 million square kilometres of its movement to raise awareness about Nature provides all the essentials we need to live Earth Hour teams from around the world led Exclusive Economic Zone in the South the interconnectivity of climate – from the air we breathe to the water we drink. initiatives, activities and events to help raise Pacific being classified as a Managed change with biodiversity and It provides the foundations for our economic awareness of the value of nature – a vital first step Marine Area – helping preserve vital people. A new and exciting journey prosperity. Quite simply, we need nature to survive in starting a global movement for nature. marine ecosystems for present and to reverse the loss of nature started and thrive, but its growing loss puts this all under future generations. here. threat.

We believe that if people better understand that nature is not just ‘nice to have’ but is crucial for

8 | EARTH HOUR: THEN AND NOW © Joan Itanisa / WWF-Tanzania EARTHEARTH HOUR HOUR 2019 2019 HIGHLIGHTS HIGHLIGHTS REPORT REPORT | | 9 EARTH HOUR 2018 HIGHLIGHTS REPORT © Gerardo Magallón / WWF-Mexico ACHIEVEMENTS OF EARTH HOUR 2019 AND #CONNECT2EARTH

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“This Earth Hour comes with a great sense of urgency. We can see the worsening impacts of climate change, biodiversity loss, COUNTRIES ocean pollution, soil degradation and water scarcity.” SAW #EARTHHOUR, #CONNECT2EARTH AND RELATED HASHTAGS TREND - UN Secretary-General António Guterres 26

“Earth Hour is every hour of every day.” BILLION - Greta Thunberg, 16-year-old climate activist IMPRESSIONS (JAN - MAR 2019) 2+ FOR #EARTHHOUR AND #CONNECT2EARTH

“Our planet is the most precious thing we have. It is home to each and every one of us, it is the source of life, beauty and health. We are totally dependent on planet Earth, but its well- COUNTRIES & being now depends on us.” TERRITORIES - Cosmonauts on the International Space Station 188

CELEBRITIES AND INFLUENCERS WORLDWIDE MARK RUFFALO, AMITABH BACHCHAN, CLAUDIA BAHAMÓN, HEBE TIEN AND YOKO ONO

THOUSANDS OF LANDMARKS AROUND THE WORLD SWITCHED OFF • SYDNEY OPERA HOUSE • EIFFEL TOWER • TOKYO SKY TREE • RASHTRAPATI BHAVAN • BRANDENBURG GATE • PYRAMIDS OF EGYPT • EMPIRE STATE BUILDING • CHRIST THE REDEEMER STATUE

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This Earth Hour, WWF-Bhutan invited local schools and communities to take on its #BendTheCurve challenge to encourage creativity and innovation in going green and living sustainably. In hopes of creating awareness of nature loss and climate change among young people, WWF-Bhutan celebrated Earth Hour 2019 in the school that ran the most creative and impactful activities, and presented them with a seed fund to establish a climate science centre and weather station. Students were also involved in tree planting.

MALAYSIA

Malaysia faces the threat of clean water scarcity. This year, WWF- Malaysia focused on freshwater conservation with their Clean Water and Clean Air campaign. In collaboration with the local government, the campaign aims to raise awareness of safeguarding important catchment areas such as the Ulu Muda Forest Complex, an area that spans over 160,000 hectares, comprises 7 forest reserves and hosts an extensive array of biodiversity and vulnerable species.

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PERU

WWF-Peru celebrated Earth Hour with President Martín Alberto Vizcarra Cornejo who officiated their Earth Hour event this year. The President has lobbied strongly for climate action and has made Peru the first South American nation to have a climate law. This Earth Hour, he encouraged all Peruvians to reduce their carbon footprints to leave a more sustainable Peru for future generations.

Peru’s Earth Hour event began © WWF-Indonesia in the afternoon with an eco-fair and a race where participants picked up trash on their route, INDONESIA followed by a bicycle race that the Mayor of Lima participated in. The Minister of Environment, Mayor of WWF-Indonesia mobilized environment is high on national reefs, mangrove forests are Lima, and the President himself individuals in more than 30 and local agendas. WWF- extremely productive ecosystems addressed the audience shortly cities across Indonesia through Indonesia hopes to use Earth that provide numerous benefits before lights out, highlighting the the power of social media Hour to encourage more than 5 both to the marine environment importance of climate action as well as the dangers of nature loss. to make selfie videos about million young people to adopt a and people. Indonesia is home to © Municipalidad Metropolitana de Lima why environmental issues are greener lifestyle by 2020. a quarter of the world’s mangrove important to them. These videos population, and conserving were sent to the country’s city This year, WWF-Indonesia mangroves is crucial in mitigating and provincial leaders, who were kickstarted efforts to plant 20,000 climate change and further asked to take part in Earth Hour mangrove seedlings in 13 cities destruction to biodiversity. FINLAND celebrations and make sure the during Earth Hour. Like coral

The food we eat impacts the environment, biodiversity and climate, with meat and dairy ECUADOR significantly contributing to greenhouse gas emissions and climate change. Finland has Ecuador is one of the most made great strides in encouraging biodiverse countries on Earth. people to eat green. Last year, This Earth Hour, WWF-Ecuador WWF-Finland mobilized 1.7 pushed for a law that will ban million Finns (almost a third of the the use of plastic bags, other country’s population) to take part single-use plastic and Styrofoam in the world’s biggest candlelit products in the capital, Quito. vegetarian dinner for Earth Hour. WWF-Ecuador successfully Building on the initiative, this year, used Earth Hour as a platform they encouraged young and old for achieving a similar ban in the © Iida Nieminen / WWF-Finland to reduce their meat consumption Galápagos Islands just a few by sharing vegetarian recipes years ago. with schools, restaurants and © Maria Vallejo / WWF-Ecuador companies.

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NAMIBIA BRAZIL

WWF-Namibia went large- WWF-Brazil partnered with the scale with their Earth Hour Scouts for Earth Hour 2019 to efforts for the first time by mobilize thousands of people to expanding their Connect2Earth #Connect2Earth by stargazing − Connect2Wildlife campaign and observing nature in national to rural and urban areas of the parks across Brazil. country. In hopes of raising awareness among people of the value of nature as well as to spark conversations about the threats and dangers of the loss of nature, WWF-Namibia worked with schools in three regions to come up with innovative ways to conserve the environment and halt biodiversity loss.

MOROCCO

Morocco is a water-scarce FRANCE country confronted with dwindling groundwater reserves and disappearing wetlands. This Earth Hour, WWF-France This Earth Hour, WWF-Morocco took personal sustainability to raised awareness of water the next level with their new conservation by organizing a mobile app WAG (We Act For week of celebration on water, Good). WAG reminds people starting on World Water Day. In to make their daily tasks more partnership with schools and sustainable and to live greener. the Scouts, WWF-Morocco The country’s iconic Eiffel Tower, organized a treasure hunt in as well as 200 other monuments the ancient Medina of Tétouan, across mainland France and in following an old water pipe overseas territories (Nouméa in system called Scoundo. New Caledonia and Cayenne in French Guiana) switched off for Earth Hour.

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©t Earth Hour-Taiwan

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Earth Hour 2019 saw fantastic A varied mix of influencers Strategic outreach to attract online coverage across the and politicians such as Justin new online communities world. This year’s digital narrative Trudeau, Richard Branson, garnered participation from focused on encouraging Amitabh Bachchan, Bear Grylls, audiences as varied as young people to speak up about why Mark Ruffalo, Greta Thunberg, people, millennials, parents, #NatureMatters to them, switch Miss Earth 2018 Nguyễn Phương travellers, adventure enthusiasts, off for nature and pledge their Khánh and even the British Royal filmmakers and illustrators. We support for our planet. Assets Family joined the conversation. explored new tools and platforms developed with this messaging Other digital influencers such as such as Facebook frames, Tik were used not only by Earth The Dad Lab, Claudia Bahamón, Tok, Giphy and Telegram stickers Hour teams worldwide but also Yoko Ono and Park Seo Joon to empower the community to be adopted by others including also raised their voice for the brand advocates for the world’s the United Nations and its planet. largest grassroots movement for associated bodies UNICEF and the environment. the Convention on Biological #Connect2Earth mentions have Diversity. Big brands like Ikea, continued to grow tremendously Samsung, H&M, Mercedes since the campaign’s launch and McDonalds also chimed during Earth Hour last year in by encouraging their online – thus pivoting Earth Hour from communities to switch off for being about climate change to nature. now focusing on nature loss.

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Earth Hour made headlines worldwide. Between 1 January and 31 March, Earth Hour was covered by TV, radio and online/ print media globally, with more than 28,000 media mentions. The Earth Hour movement was covered by the global wires AFP, Reuters and AP as well as leading media outlets such as the BBC, CNN and The Washington Post, among many others.

“Mass participation in We recognize the importance Earth Hour teams across media – from bus stops, to Earth Hour has shown that of raising awareness of and the world also adapted the roadside banners, to billboards, people globally demand understanding the state of our #Connect2Earth wifi visual to we drove awareness of Earth planet as we move towards highlight issues and initiatives in Hour and #Connect2Earth. urgent action for nature. engaging millions around the their countries or regions, from world to take action. protecting forests and reducing In total, we secured more than Millions of people have plastic use to encouraging USD1.5 million worth of pro- We created global marketing sustainable living. bono media value worldwide. spoken, many urging creatives in Arabic, simplified world leaders to secure an Chinese, English, French and With the help of external media Spanish. And Earth Hour teams organizations, strategic pro-bono international commitment translated assets into other media space across local TV, languages including Bahasa radio, print, digital and outdoor to stop and reverse the Indonesia, Mongolian and loss of nature.” Russian. - Marco Lambertini, Director General, WWF International

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We harnessed the power of visual storytelling to On the night of Earth Hour itself, we also created spread the message that nature is so much more and released nine videos. These covered Earth than a holiday or a hobby – that it is all around us Hour events and landmarks turning off their lights and something we all depend on. around the world, as well as messages from celebrities, influencers and everyday people in Earth Hour taps into the power of the voice of support of Earth Hour. individuals and, this year, we asked people around EARTH HOUR the world about nature in a series of Around the Check out the Earth Hour 2019 playlist on our World vox pop videos. It was amazing to hear YouTube channel to view all our videos. AROUND THE WORLD young and old speak of the importance of nature and the need to protect it.

In the spirit of creativity and collaboration, we also engaged Userfarm to organize a crowdsourced video competition around the theme ‘We Are Nature’. We received an overwhelming number of innovative videos that uniquely illustrate how nature is important and all around us in our daily lives.

“It may not seem like we are connected to this Earth or connected to nature, but everything around us makes up our bodies.”

India What If Peru “Everything is made based on nature. If there is no nature, we would not have clothes.”

“[Without nature], we wouldn’t be on this planet. At all.”

South Africa

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UNION OF EUROPEAN FOOTBALL ASSOCIATIONS

UEFA has been a long-time supporter of Earth Hour. Beyond just turning off lights at their headquarters in Nyon, they help to amplify the importance of nature to their millions of fans and followers on social media – bringing sports and nature © Carolyn Djian / WWF-Suriname together.

Every year, the immense support In 2019, our partners included the we receive from our committed World Organization of the Scout partners for Earth Hour plays Movement (WOSM), Userfarm, a huge part in reaching new Villains, Union of European audiences and continuing to grow Football Associations (UEFA), the movement. This year was no Zinkia Entertainment, Dropbox exception. and Teemill.

As ‘Kids Ambassadors’ for Earth Earth Hour teamed up with Hour since 2010, Pocoyo and his Teemill, an on-demand online friends Elly and Pato have helped store selling t-shirts and raise the profile of the Earth Hour merchandise, giving people movement by encouraging people across the world the chance to to support the cause and educating throw on a cool tee and show future generations about our planet and its environment. their support for the biggest global movement for our For 2019, Zinkia Entertainment, planet! Products and packaging the creators of Pocoyo, created produced by Teemill are made an interactive game educating from natural materials, not players about how nature provides plastics, and every product is our food. In addition, there was designed to be sent back to an activity book and videos about Teemill when it is worn out! connecting to nature and keeping The team also uses their own the environment clean and green. brand of blank products made They also created a video about from certified organic (GOTS) how to pledge your support and add your voice for the planet. As cotton in an ethically accredited, always their support helped to renewable energy powered reach a younger audience and factory. engage and inspire future leaders, with the videos reaching 5.7 million views on YouTube alone.

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Youth and young leaders around the world are stepping up and speaking up for the environment. From EARTH HOUR REACHES HIGH POLITICAL LEVEL the 16-year-old climate activist Greta Thunberg, to the Youth Ambassadors at the United Nations (UN) Biodiversity Conference, to the Scouts and education communities around the world, young people are joining forces to support Earth Hour and build an unstoppable movement for nature. The Youth Ambassadors from WWF-Africa and Global Youth Biodiversity Network (GYBN) demonstrated their commitment to nature and Earth Hour at the UN Biodiversity Conference (CBD COP14) in Egypt in November 2018. They urged decision makers to take action to reverse the loss of nature and make their EDUCATION commitments for Earth Hour 2019.

Their personal engagement is essential to inspire change of This year marked a first for our work global policies on biodiversity and nature. with education and youth communities. We created a toolkit of assets specifically tailored for education teams to engage with schools, youth groups © Sheko Smile / WWF-Germany © Sheko Smile / WWF-Germany and youth organizations. The idea was to bring the importance of nature into the everyday lives of young people. © Sither Tenzin / WWF-Bhutan Assets were created across platforms, featuring a Wild Wisdom quiz, 30-day action calendar, printable social media props and frames, and videos to raise awareness about nature, including “I Was Given Nature” by Miel De Botton. Her song highlights the importance of © Sheko Smile / WWF-Germany nature to our well-being, health and Yasmine Fouad, Minister of Cristiana Pașca Palmer, Executive Jochen Flasbarth, State Secretary of the prosperity − most importantly to our Environment, Egypt, with Youth Secretary of the Convention on Federal Ministry for the Environment, Nature future generations. Ambassador from China Biological Diversity, with Youth Conservation and Nuclear Safety, Germany, Ambassador from South Africa with Youth Ambassador from Tanzania

Group picture of the WWF and GYBN Youth Ambassadors at the UN Biodiversity Conference in Egypt

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WORLD ORGANIZATION OF THE SCOUT MOVEMENT “We should conserve biodiversity to safeguard our water, food, fresh air and livelihoods.”

Building on the success in 2018 also encouraged to engage their of our first year collaborating friends, families and communities to - Malaysian National Chief Scout Commissioner Major General with the World Organization of protect, restore and value nature. the Scout Movement (WOSM), Scouts Chief Ambassador Bear Professor Dato’ Dr Haji Mohd Zin bin Bidin (R) this year focused on connecting Grylls shared a message of support Scout groups with their local for the Earth Hour movement WWF offices to ensure closer − explaining the connection collaboration. The Scouting between nature and people’s mission is to contribute to the lives, and asking Scouts to “take HIGHLIGHTS: education of young people “to action in your community for an help build a better world”, linking environmental cause that we all care COTE D’IVOIRE GUATEMALA SINGAPORE perfectly to WWF’s educational about deeply”. goals. In Côte D’Ivoire, the Scouts took Scouts in Guatemala shared their Over 300 Scouts attended Beyond Earth Hour, we look part in a mannequin challenge Earth Hour event through two live Singapore’s largest festival for With over 50 million Scouts forward to continuing to work with video focusing on the actions sessions using their Scouting in nature, WWF-Singapore’s zero worldwide, this community the Scouts to support key WWF of Scouts in support of the Interamerica Facebook group. waste Earth Hour event. Many played an important role in raising environmental education activities environment and nature. In volunteered to help educate awareness about why nature and broader efforts to safeguard the addition, they conducted a clean- event-goers about food waste matters by adding their voice to future of people and nature. up of their local areas, including and show how and why we need #Connect2Earth. Scouts were streets and beaches. to use nature sustainably. © Rakotondrazafy A. M. Ny Aina / WWF-Madagascar © René Bayili / Burkina Faso Scouts © Kalina Boyadzhieva / WWF-Bulgaria

40 | EARTH HOUR 2019 HIGHLIGHTS REPORT EARTH HOUR 2019 HIGHLIGHTS REPORT | 41 © WWF-Madagascar © Sabina Gasimova / WWF-Azerbaijan © Sabina Gasimova / WWF-Azerbaijan © Ahmed Nasheed / Earth Hour-Maldives BEYOND EARTH HOUR

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Earth Hour is just the beginning. platform Connect2Earth.org, we World Tourism Day, where we can Our actions can become so much aim to facilitate conversations also highlight the importance of bigger by going ‘beyond the about nature, raise awareness nature. hour’. of the values of biodiversity and inform people of the steps Together with our partners and #Connect2Earth is a global they can take to conserve and ambassadors, we hope in the campaign designed to keep the use nature sustainably. The coming months to bring the issues live beyond Earth Hour, to toolkits provide suggested importance of nature into the spread the message about why copy for social media, images, lives of the billions of people who nature matters. event ideas and education tools depend on it. for environmentally themed By creating assets on key days such as Earth Day and international days throughout International Day for Biological the year, and placing these Diversity − but also for other days, open-source assets on our such as World Chocolate Day and

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Each year the team works around key to ensuring everyone comes the clock to make the global together to create a strong and movement bigger and better than united global movement. While the last − engaging audiences the team and interns play a across the world to switch off as a pivotal role, others in the Earth sign of solidarity with Earth Hour’s Hour network, together with our objectives and as a symbol of the partners and ambassadors, are all power of collective action. needed to achieve a global reach.

This year the global Earth Hour A huge thank you to everyone operation was run by a team of who made this Earth Hour such a 13 WWF staff supported by 8 success. interns. The team is responsible for sharing the campaign narrative with the Earth Hour network, event organizers, partners and media. This joined-up approach is

48 | BEHIND-THE-SCENES EARTH HOUR 2019 HIGHLIGHTS REPORT | 49 WWF IN NUMBERS +100 WWF is active in nearly 100 countries, on 6 continents 1961 WWF was founded in 1961

+30M +5M WWF has over 30 million followers on WWF has social media and over 5 million messaging apps supporters

Working to sustain the natural world for people and wildlife

together possible TM panda.org

© 1986 Panda symbol WWF – World Wide Fund For Nature (Formerly World Wildlife Fund) ® “WWF” is a WWF Registered Trademark. WWF International, Rue Mauverney 28, 1196 Gland, Switzerland Tel. +41 22 364 9111 Fax +41 22 364 0332. For contact details