OVERVIEW Superman is the original and ultimate Super Hero, sworn to protect the citizens of earth. He is a global icon with nearly 100% worldwide awareness and he is the embodiment of justice, honesty, integrity and the power of achievement.
TARGET AUDIENCE • Primary: Boys 3-8 • Secondary: Young Men and Collectors
MARKETING INFORMATION
Theatrical Interactive • Henry Cavill is Clark Kent/Superman in the next Superman movie, Man of Steel. • DC Universe Online, the Massively Multi-Player Online Game developed by Zack Snyder directs and Christopher Nolan produces, with screenplay Sony Online Entertainment for PS3 and PC, is now free to play. written by David S. Goyer. Other cast includes: Amy Adams as Lois Lane, Michael • Superman is teaming up with Batman and other DC Super Hero favorites Shannon as General Zod, Kevin Costner as Jonathan Kent, and Diane Lane as to save Gotham City in the highly anticipated LEGO Batman 2: Super Martha Kent. Heroes releasing in Summer 2012.
Home Video Publishing • Coming soon to DVD and Blu-ray are the all-new DC Universe titles Superman vs. • Superman comics entertain millions of fans each month worldwide the Elite and Justice League Doom. in 25 languages in over 40 countries. Comics featuring Superman have been published for over 65 years! Superman’s S-Shield • Media stars and fans worldwide have adopted the universally recognized Theme Parks S-Shield as a symbol of personal empowerment and inspiration. • Soaring at a sky-scraping 400 feet, Lex Luthor: Drop of Doom is set to debut at Six Flags Magic Mountain in Spring 2012 and will be the world’s Online tallest vertical drop ride! • DCNation.com is the all-new destination for all DC Super Hero fans. The site is • Also debuting Spring 2012 is Superman Ultimate Flight at Six Flags Discovery complete with videos, games, and exclusive downloads featuring the Kingdom. world’s greatest Super Heroes from the DC Universe including Superman and a vast array of favorites.