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Indonesia Media (Case Study: Print Media)

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Indonesia Media (Case Study: Print Media) Moscow 24 June 2011 In celebration of its 70th anniversary, the RIA Novosti media holding launches the International Future RIA Novosti is a leading Media Forum, which Special Russian media company with focuses on the a rich 70-year history. Today, session: the RIA Novosti media development of media holding includes the technology, the impact eponymous multimedia of new and traditional Russian and Russian Information Agency, media on society, and the Russian Agency of Legal the future of Foreign Media: and Judicial Information, the journalism. Past, Present, R-sport news agency, the Moscow News Publishing Future House, which publishes newspapers in Russian, English and Arabic, a press center, as well as more than 70 Internet resources in 14 languages. Indonesia Media Lanscape Dr. Irwansyah, MA Center of Communication Studies, Universitas Indonesia Indonesia in Map Indonesia Country that united by sea with 17,508 islands, 33 provinces, 238 million people, 300+ ethnic groups, 5 religions, Indonesia Most of media grow at the capital city of Indonesia, Jakarta, with population 9,580,000 people Media landscape Drastic Liberalization (Reformation) Since 1998 1. The closure of powerful Ministry of Information 2. Introduction of new laws and presidential decrees designed to protect freedom of the press, reduce censorship 3. Liberal access to acquiring publication permits (SIUPP) 4. Growing numbers of regional and community media, e.g. Pikiran Rakyat – West Java, Jawa Pos – East Java, Waspada – North Sumatera. Each has regional dialect 5. Indonesia rank 117 on Freedom Index based on 2010 by Reporter Without Borders * - 2009 rank no. 100 6. Consolidation in the media, the birth of media mogul & conglomerates 7. Conversion to Online by key national media Media Landscape Media Number TV National 1 state-owned station 9 privately-owned (TVRI) stations (RCTI, SCTV, AnTV, Metro TV, Trans TV, Trans7, MNC (TPI), TV One, Global TV) Regional 28+ stations Radio 1 national station 800+ registered (RRI) frequencies (state- owned & privately- owned) Newspapers 200+ Magazines 200+ titles News Agency 1 (Antara) On-line Media Less than 100 (including some sites operated & maintained by local newspapers) Regional Media – Key cities Medan Bandung Surabaya (North Sumatra) (West Java) (East Java) Waspada Pikiran Rakyat Jawa Pos Cover local, national, business, politic and A prominent daily newspaper based in The largest daily in East Java, and is one entertainment news. Distribution reach Bandung, West java. It is the oldest of the largest circulation daily in Aceh and North Sumatra province newspaper in West java. Indonesia. Distribution reach Bali & Central Java Readers: A to B class Readers: A to B class Readers: A to B class Daily circulations: +/-110.000 Daily circulation: +/- 180.000 Daily circulation - +/- 400.000 Analisa Tribun Jabar Surabaya Pos Daily newspaper published in North Daily Newspaper published in Bandung, Cover general news such as city news, Sumatra. Wet Java. Part of the Kompas Gramedia sports, business & community events. Group. Distributed mostly around Surabaya Cover general news such as business, politic and entertainment Readers: B class Readers: B to C class Readers: B class Daily circulations +/-80.000 Daily circulations +/- 98,000 Daily circulation +/- 200.000 On-line Media No. Name URL Unique visitors/ month Page views / per day 1 detikcom www.detik.com 6,1M 65M 2 KOMPAS.Com www.kompas.com 4,2M 110M 3 TEMPOinteraktif.com www.tempointeraktif.com 1,9M 8M www.liputan6.com 4 Berita Liputan6 920K 17M 5 The Jakarta Post www.thejakartapost.com 260K 1,8M Source: Google Ad Planner and Compete.com Source : http://www.xmarks.com/topic/indonesia_news Community Media (Based on Religion) • 31+ Community Media – 13+ Moslem Community Media – 10+ Christiany Community Media – 6+ Hinduism Community Media – 2+ Buddhist Community Media Media Language (Print) • Language (1): – Mostly Indonesia Media Language (Print) • Language (2): – Local language: • Java • Batak • Sunda Media Language (3) • Language (3): – Foreign language: • English • Mandarin Chinese Key Media Characteristics • Kompas – Macro issues, rarely cover corporate news, more toward nationalist and prefer exclusive interview • Bisnis Indonesia – Prefer hard data, hard news will go to online version, print will focus more in investigative type of article. Same journalists for online and print • Investor daily – Focus on capital market related issue. Treat rumors as reliable source • The Jakarta Post – Widely read by expatriate, and businesses through out the region and around the world, mainly through their website • Tempo (daily & weekly) – Prefer in depth, investigative mind set, idealism • Kontan (daily & weekly) – Prefer in depth story, investigative mind set, high with idealism • Republika (daily) – general news, focus on Islamic related news. Widely read by intellectual Muslim Conglomeration of Media Ownership Conglomeration Lippo Group Jawa Pos Gramedia Group Media Nusantra Citra (MNC) – Owner The Riyadi Family Dahlan Iskan Jacob Oetama Harry Tanoe Media under the Investor Daily Jawa Pos (400,000), Kompas (600,000), Seputar Indonesia group (along with (95,000), The Jakarta Indo Pos (260,000), Kontan (80,000), (200,000), RCTI (TV, circulation/viewer Globe (50,000), and Rakyat Merdeka Tribun Jabar reaching 180 million ship) Globe Asia Magazine (350,000). (98,000), Tribun viewers), TPI (TV, (30,000), and Timur (45,000), reaching 158 million Investor Magazine and Tribun Batam viewers), and Global (5,000). (80,000). TV (TV, reaching 110 million viewers). Indonesian Journalist In General: 1. Today, most of our journalists have grown more mature and sophisticated in their reporting – although mistakes are still common 2. Corruption still exist but less rampant 3. There are nationalist sentiment among some journalists, to some extent, e.g. foreign dominance in strategic sector such as retail industry 4. ‘Field experts’ are gradually emerging as there are now a wide variety of categories (e.g. business, automotive, lifestyle, etc.) 5. Unexpected change on schedule when meeting media – competing schedule 6. Junior reporters: covers general topics and are rotated from one desk to another Articles Most Important 33% of those who read Women’s Magazine think that Fashion is the most important articles, this in lines with what the readers of Cosmopolitan, Female and Dewi, but for Good Housekeeping readers, Family Health, Psychology and Family are most important. By All Read Women’s Magazine Fashion 33 By Magazine Titles Family Health 27 Recipes 23 Beauty 17 Infotainment 12 Cosmopolitan Public Figure 9 Harper’s Bazaar Good Housekeeping Zodiac 7 Female Dewi Real Life Story 7 Family 6 Psychology 4 0 10 20 30 40 50 60 Base: Read Women’s Magazine in P1Y, in % Source: Nielsen Readership Study for MRA Most Favorable Articles Readers of Women Magazine like to be inspired, they like to reading useful health, fashion, beauty tips in their magazines, keep themselves updated with the latest gossips, and at the same time, learn from others about life! Read Women’s Magazine To Know How to Stay Healthy/ 21 Family Health Health Tips, 50% 20 Fashion To Follow Fashion Trend (74%) 10 Beauty Know how to dress appropriately (11%) 9 Cooking/Recipes To beautify myself/ Beauty Tips, 83% 7 Infotainment 7 Real Life Story To create new menu (42%) For variety of food (24%) 7 Family Recipes are easy to implement (20%) 4 Public Figure Keep myself inform with the latest 3 Psychology infotainment news, 90% 3 Sex To learn from other people’s life/ to be inspired, 61% Base: Read Women’s Magazine in P1Y, in % Source: Nielsen Readership Study for MRA Level of Social Media Development • Facebook.com Indonesia Page Facebook Rank Level of Social Media Development • Twitter.com Interesting Fact about Indonesia Twitter • Indonesia contributes 15 % from all tweets around the world below Brazil (27%) and United States of America (25 %) and above England (7%) and Dutch (4%) • In January 2011, there are 22.707.725 tweets from Indonesia and 4.883.228 Twitter account from Indonesia • The number of tweets from Indonesia occured from 18.00 – 22.00 with around 1.400.000 – 1.600.000 tweets • During weekend the number of tweets increase into 3.500.000 tweets or aroud 5,59 tweets per account • The comparison number of tweet and retweet is 53% retweet and 47 % tweet • Ten cities in Indonesia with the highest tweets : Jakarta (16,33 %), Bandung (13,79%), Yogyakarta (11.05 %), Semarang (8,92 %), Surabaya (8,21 %), Malang (7,41 %), Medan (7,25 %), Bali (6,01 %), Riau (4,66 %) dan Palembang (3,62 %). • The highest of trending topics is the discussion about football: 20,15 % • The users of twitter account use 43% UberTwitter (UberSocial) application, 16 % API, and 11% Twitter for Blackberry. http://www.bawelohbawel.com/fakta-menarik-tentang- twitter-di-indonesia/ Level of Social Media Development Level of Social Media Development • Kaskus.us Level of Social Media Development • Koprol.com Level of Social Media Development • As a result, Indonesian media and companies are starting to tap into social media to deliver their own generated contents to the masses • Unlike traditional media, social media allows for real-time updates and features two-way communications, in which viewers can leave feedbacks or comments for the content’s original provider International Media Presence In Indonesia • Newswires • Electronic – Dow Jones: has a bureau in Jakarta – BBC: has a correspondent in – Bloomberg: has a bureau in Jakarta Jakarta – AP: has a bureau in
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