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The Issue, Security Is Improving the Cloud but Many Are Still Across the Board SPRING/SUMMER 2020 $25 The NOW WHAT Issue A new remote-work reality will mean long-term changes for how M&E gets business done. Welcome to Hollywood’s new normal. P. 15 AND MJOURNALE Media & Entertainment Strategies. Solutions. Workflows A New Work Mindset P. 34 published by New WorkflowsMarketing Benefits of the Digital Supply Chain... P. 42 Smart Content The Power of AI P. 86 M E S A Smart Content Unlocking OTT Data to Improve Monetization... P. 60 published by Media & Entertainment SecurityServices Alliance Locking Down Your Remote Workforce P. 100 Security Solutions Securing Large-Scale Supply Chains Globally... P. 76 M E S A Media & Entertainment Working From Home What Now? What Next? P. 128 Services Alliance SPRING/SUMMER 2020 The NOW WHAT FEATURES Issue M EAND JOURNAL REMOTE REALITY P. 15 Media & Entertainment Strategies. Solutions. Be the Buffalo By Timothy Sheehy P. 16 Getting Creative with Work-from-Home Technology By Jeff Caldwell and Dean Fernandes, DXC Technology P. 20 Distributed Production Under Lockdown … and Beyond By Chuck Parker, Sohonet P. 24 COLUMNS p. 26 Thriving in the Future of Work Hollywood’s ‘Antifragile’ By Jade McQueen, Box P. 26 Supply Chain Opportunity By Devendra Mishra, MESA P. 6 Embracing Remote Work Improves Long-Term Resilience By Ian Main, Teradici P. 30 We’re All in this Together By Guy Finley, MESA P. 8 NEW WORKFLOWS P. 34 The Formula for Smart Transforming the Way We Work Content: Make the Future By Kyle Evans, Tape Ark P. 34 Now Remote Collaboration and Workflows in By Mary Yurkovic, Smart Content Council the Time of COVID-19 P. 10 By Rick Phelps, OWNZONES P. 36 Our Finest Hour: ‘The Great The Future of Quality Control is in the Cloud Upheaval’ By Scott Ralston, GrayMeta P. 40 By Eric Iverson, Iverson Consulting P. 12 A New Normal in Post-Production P. 42 Connecting with Consumers By Chris Carey, Iyuno Media Group with the Right Content Defining FYC During Massive Social Shifts By Kristie Fung, Deluxe P. 46 By Alex von Krogh, Whip Media Group P. 138 Avoiding Localization Pitfalls p. 34 By Adebunmi Nsofor, SDI Media P. 48 Distributed Teamwork: It’s Not ‘When,’ It’s ‘Now’ p. 138 By Ruven Gotz, Avanade P. 52 New Decade, New Cloud-Enabled Production Workflows By Stephen Tallamy, EditShare P. 56 Why Going Direct-to-Consumer Doesn’t Have to Be Hard By Steve Russell, Red Bee Media P. 58 M&E Journal Ad Index P. 132 Why Siloed Solutions Won’t Win in the D2C Economy By Amos Biegun, Vistex P. 60 Get the Most Out of Your Color Grading Session, While published by Celebrating 10+ Years of Preserving Artistic Vision M E S A Community Development P. 62 Media & Entertainment By Thomas Graham and Graef Allen, Dolby Laboratories Services Alliance M&EJOURNAL 3 SMART CONTENT P. 66 Maximize Subscriber Retention by Delivering an Exceptional Viewer Experience By Alp Pekkocak, Salesforce P. 80 Content Stands Tall by Getting Shorter By Pranav Joshi and Davinder Luthra, Spherex P. 84 Accomplishing Rapid Closed-Captioning p. 66 Across All Platforms, Using AI P. 86 Descriptive Metadata: Media and By Russell Wise, Digital Nirvana Entertainment’s Digital Twin Blockbuster Using Machine Learning to Transform By Michael A. Malgeri, MarkLogic P. 66 Creative Talent Management P. 90 Beyond Genre: Exploring Content By Matt Holzapfel, Tamr Discovery’s New Frontier Unleashing the Power of By Trent Wheeler, Gracenote P. 70 Smart Content By Ryan Steelberg, Veritone P. 92 Customer Churn: A New Challenge For M&E Companies Doing it Right: What to Look By Badhrinath Krishnamoorthy, Signiant P. 72 Out for When Implementing a Rights Solution Content May Be King, But Is Content Enough? By Melinda Lu, Grace Wong, Mark Herzog and Kavita Anand, OnPrem Solution By Richard Whittington, SAP P. 76 p. 92 Partners P. 96 SECURITY SOLUTIONS P. 100 5 Must-Haves for Microsoft Teams Securing and Supporting Adoption and Data Security Your Remote Workforce P. 110 During the COVID-19 By David Salter, LiveTiles Pandemic Where Do Production Security and By Michael Wylie, Richey May Technology p. 100 Production Efficiency Meet? Solutions P. 100 By Jon Finegold, Signiant P. 114 Preparation and Learning From TPN Physically Distancing Your Data Security Assessments … and COVID-19 By Linda Tadic, Digital Bedrock P. 118 By Chris Johnson and Mathew Gilliat-Smith, Convergent Risks P. 102 How to Know Your Organization is Implementing ‘Minimum Reasonable Information Security Practices’ By Dr. Stan Stahl, Ilanna Bavli, George Usi and John Coleman, p. 118 Citadel P. 106 WORKING FROM HOME P. 120 Preparation, Responsibility and Perseverance Work-From-Home Best Practices By Ramón Bretón, 3rd i Digital P. 120 By Wendy Osuna, Exactuals P. 126 Remote vs. Rosé: Pandemics What Now? What Next? and Our Future By Nancy Jundi, DigitalFilm Tree P. 128 By Rob Delf, Rightsline P. 124 p. 124 M&EJOURNAL 4 p. 62 OUT OF ADVERSITY Hollywood’s ‘Antifragile’ Supply Chain Opportunity By Devendra Mishra, Chief Strategist, MESA, Executive Director, HITS he 2007 book “The Black Swan” by ed TVs and smartphones all called for a re- streamed to homes (at a premium price) Nassim Nicholas Taleb tackled the wiring of the supply chain for consumption day-and-date with their theatrical debut. Timpact of large-scale unpredictable of content, anywhere, anytime. As a result, That debate may be settled for good, even and irregular events on human society, and the M&E industry is less vulnerable to when theaters open back up. The flood- how identifying collective vulnerabilities physical realities. While the consumption gates opened when studios moved to make — and approaching uncertainty with positiv- of toilet paper skyrocketed early on in the all their new releases quickly available in ity — can see us come out of a “black swan” pandemic, that was nothing compared to the home, and consumers may have a dif- event intact. the unprecedented demand for entertain- ficult time expecting less than that going The COVID-19 pandemic is easily the ment, thanks to stay-at-home orders. forward. most grave “black swan” event experienced The direct-to-consumer (D2C) Behind the Hollywood scenes, the in more than a century, and M&E is feeling avalanche that gained steam in 2019 government edicts of social distancing and the impact along with most every industry. minimized content owners’ traditional sheltering at home have forced another The near full stop of production of films and dependence on intermediaries like retailers major shift in how we work. Our industry TV shows, and the shutdown of theaters, and theater chains to deliver content to was better prepared for this immediate transition than many, thanks to global IT and Silicon Valley tech companies Hollywood — upended by digital technology that had already laid the groundwork for over two decades ago — may be home telecommuting. There are many compa- nies that haven’t missed a beat now that to the most resilient supply chain of any physical interaction with customers is industry during this crisis. And that’s due difficult. Professionals are now Zooming to communicate with their teams around exactly to that digital disruption. the world, and indications, at least early on, show neither productivity nor employee satisfaction overly impacted. Will it make theme parks and live events, is having a dev- consumers. Nobody could have predicted sense for us to go back to our daily com- astating impact on our industry. how crucial that D2C shift, marked by the mutes and cubicles when this is over? Yet Hollywood — upended by digital building of resilient and robust digital plat- As in the past, technology is coming technology over two decades ago — may forms by content owners, would prove just to the rescue of filmmakers and TV pro- be home to the most resilient supply chain a year later. ducers, by reinvigorating the supply chain of any industry during this crisis and that’s with digital technologies, the cloud, arti- due exactly to that digital disruption. The Paradigm shifts ficial intelligence, machine learning and move from physical media and 35mm film Crises often usher in paradigm shifts, and blockchain. While streaming, video con- to digital bits and bytes allowed for ubiqui- COVID-19 has been no exception. Think ferencing and remote collaboration tools tous global distribution, virtually instantly of the battle long fought by theater oper- are providing for communication needs, over the internet. Digital cinema, connect- ators to prevent new releases from being Hollywood’s established digital supply chain — linking script development with Devendra Mishra has been the president and COO of companies including LIVE Entertainment, pre-production, production and post, mar- VCL-Carolco, Lieberman Enterprises, Technicolor Worldwide Media and Distribution, and keting, distribution and personalization Strawberries Records and Tapes. As a former adjunct professor of Decision Sciences at Pepperdine — has made this transition easier than it University, he is recognized as an eminent thinker and practitioner of supply chain management in would have been not long ago. entertainment and life sciences. [email protected] Continued on Page 136 M&EJOURNAL 6 NOW WHAT? We’re All in This Together By Guy Finley, President, Media & Entertainment Services Alliance (MESA) ow, more than ever, the voice of with our colleagues, friends and partners, at a beginning of the transformation of our Owen Wilson often resonates in conferences and events around the world. events into our new normal. The security Nmy ears: “Wow!” It’s incessant and We’ve experienced SEISMIC changes that community came together and 200-plus unrelenting, definitely juvenile, but also kind definitely pierce the sacred veil of the work/ people spent more than three hours online of comforting and soothing.
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