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Submitted by: Arthur L. Johnson, Vice President Community Relations

• THE 1991 DETROIT FESTIVAL OF THE ARTS INFORMATION REPORT

The fifth annual Detroit Festival of the Arts (DFA) was another successful experience for Wayne State University, the University Cultural Center Association (UCCA) and the City of Detroit. The Festival attracted 175,000 visitors to this celebration of the visual, performing and literary arts. Under the chairmanship of Kenneth Whipple, president, Ford Financial Services, the 1991 Festival received substantial support from Ford Motor Company and other corporate contributors.

A total of 106 artists were registered to exhibit at the event. This year's jurors were Richard Bilaitis, WSU; Mary Strope, Michigan Artists Guild; Urban Jupena, WSU; and Gilda Snowden, CCS.

Two special cash awards were offered to artists this year. The Arthur L. Johnson Award of Excellence was awarded to eight artists in $250 cash prizes. First Nationwide Bank sponsored the Festival's first corporate awards program. $5000 in art selections were donated to children's hospitals, children's agencies, the Alzheimer's Foundation, and Barat House .

There were a number of new and exciting additions to the Festival: guided walking tours • through selected homes in the E. Ferry Avenue Historic Neighborhood, the 100 Languages of Children Art Exhibit in the Scarab Club (the Exhibit was sponsored by Merrill Palmer Institute, WSU; the University of Michigan-Dearborn; the Italian American Cultural Society; and the Scarab Club), horse and buggy rides, and hot air balloon rides on Matthaei Field. Seven area restaurants attempted to beat the Guinness Book of World Records (1,065 feet in length) by creating the "World's Largest Shish Kabob" on Woodward Avenue. It measured 1,077 feet.

The staged performances, street performers and Children's Fair continue to be critical elements in the Festival. Poetry, sponsored by LINES: New Writing at the Detroit Institute of Arts, in cooperation with seven poetry organizations, provided poetry readings by 12 authors including four with national reputations.

Sue Mosey, Executive Director, UCCA, has expressed genuine appreciation to WSU for its significant cash contribution, and for the involvement of University personnel and departments in every facet of the Festival.

• BOARD OF GOVERNORS Agenda December 13, 1991 • t The list of contributing sponsors to the Detroit Festival of the Arts is as follows:

AAA Michigan $ 5,000 Randolph J & Judith A. Agley Foundation 500 • Amerisure Companies 500 Ameritech Publishing Inc. 11,000 Anderson Consulting 500 AT&T 5,000 Blue Cross/Blue Shield 5,000 Bundy Foundation 2,500 Comerica, Inc. 2,500 Chrysler Fund 2,500 Consumers Power 500 Detroit Edison Foundation 5,000 The Detroit News 7,500 Eastown Distributing 1,000 Ernst & Young 100 Federal Mogul Corporation 500 Federal Screw Works Foundation, Inc. 100 First Nationwide Bank 5,000 Ford Motor Company Fund 10,000 General Motors Corporation 10,000 General Safety Corporation 500 Graphic Enterprises 100 Health Alliance Plan 2,500 Honigman, Miller, Schwartz & Cohn 500 • Indian Head Industries 100 Kid Cuisine 15,000 Kughn Enterprises 500 Lear Seating Corporation 250 Lewis & Thompson Agency, Inc. 250 Ludington News Company, Inc. 100 Manufacturers Bank 10,000 Masco Corporation 2,000 MichCon 2,500 Michigan Bell 10,000 Michigan Council for the Arts 5,510 Michigan National Bank 2,000 Miller, Canfield, Paddock & Stone 500 National Bank of Detroit 10,000 National Cleaning Contractors, Inc. 100 New Detroit, Inc. 250 Park Shelton Apartments 500 Perry Drug Stores 50 2 • I Peterson American Corporation 200 ' Philip Morris, USA 8,000 PVS Chemicals, Inc. 500 • Rockwell International 500 Royal Maccabees Life Insurance Company 500 Seaman-Patrick Paper Company 500 F.D. Stella Products 100 Target Stores 2,500 Richard Van Dusen 250 Wayne State University 22,275 Wolverine Packing Company 500

Subtotal $173,735

IN-KIND CONTRIBUTIONS (Direct Reduction of Expenditures)

General Growthffhe Center Companies $ 5,000 Health Alliance Plan 6,000 Hotel St. Regis 2,500 Northwest Airlines 5,000

Subtotal $ 18,500

OTHER IN-KIND CONTRIBUTIONS Center for Creative Studies $ 1,000 • City of Detroit 50,000 The Detroit Institute of Arts 2,500 The Detroit Newspaper Agency 18,000 Hotel St. Regis 2,500 Inland Aaronson Printers 2,500 Midtown Restaurant Association 3,000 Museum of African American History 1,500 ReMax 2,500 Spring Newspaper Network 2,500 WJR (On-site remote broadcasting) 10,000 WJZZ (MC's for WSU Stage) 5,000

Subtotal $101,000

In addition to the above In-Kind Contributions, the DFA once again received public service as well as editorial assistance from WJBK-TV2, WDIV-TV4, WXYZ-TV7, WJR, and WQRS. Public service contributions came to more than $150,000.

News coverage was provided by The Detroit News, Detroit Free Press, • Observer/Eccentric, Grosse Pointe News, and Macomb Daily . 3 ,------.------.-

I REVENUES ' Artisan Registration Fees $15,041.00 • Food Vendor Fees 5,326.25 Product Sales 6,488.83 Corporate Sponsorship & Grants 152,471.00 Outstanding Revenue to date-Corp sponsors 21,264.00 Outstanding Revenues to date-Other 2,708.50

TOTAL REVENUES $203,299.58

EXPENDITURES

Administrative $ 63,520.69 Marketing 15,006.14 Performing Arts 74,835.15 Visual Arts 7,835.72 Children's Fair 7,563.26 Carriage Rides 2,160.00 Facilities & Services/Signage 13,293.98 Outstanding Expenditure 17,681.36

TOTAL EXPENDITURES $201,896.30 Revenues over Expenditures $ 1,403.28 •

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' DETROIT FESTIVAL OF THE ARTS 1991 STEERING COMMITIEE KENNETH WHIPPLE, CHAIRMAN, FORD MOTOR COMPANY • ARTHUR L. JOHNSON, CO-CHAIRMAN, WAYNE STATE UNIVERSITY Jim Atkinson Alex Luvall First Nationwide Bank City of Detroit

Mary Ball Maud Lyon International Institute Detroit Historical Museum

Richard Bilaitis David Magidson Wayne State University Wayne State University

Rohlann Callender Caryn Mathes University City "A" Citizens Wayne State University District Council Shahida Mausi Jean Curtis Detroit Council of Arts Detroit Public Library Kathleen McNamara Douglas Drapal Detroit Renaissance The Detroit News Suzanne Meloeny Shirley Harbin National Bank of Detroit • Detroit Recreation Dept. Marian Moore Dean Bertram Herlong Museum of African American History Cathedral Church of St. Roger Nys Mary Joseph Wayne State University Ford Motor Company Maury Okun Michael Kan Center for Creative Studies Detroit Institute of Arts Catherine O'Malley Kathy Knudson General Growth/Center Companies, Inc. First Nationwide Bank Jerry Porter Richard Levey Detroit Science Center Detroit Public Schools Eileen Raider Josephine Love ·wayne State University Your Heritage House • 5 ...... ,'

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Nelis James-Saunders • Medical Center Citizens District Council

Peter Schoenbach Wayne State University

Carl Stafford Lewis, White & Clay

Michael Taschner Manufacturers Bank

Kim Thiele Entertainment Plus

Darlene Carroll-Tullig Scarab Club

Sylvia Williams Detroit Historical Museum •

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