Social Entrepreneurship In

SOCIAL ENTREPRENEURSHIP IN

INDIA - PROBLEMS & PROSPECTS

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First Published, 2014

Zenon Academic Publishing Hyderabad.

ISBN: 978-81-926819-4-8

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CONTENTS Preface i Acknowledgements ii List of Contributors iii SOCIAL ENTREPRENEURSHIP: AN OVERVIEW & ROLE OF CORPORATES Page S.No Title of the Paper & Name of the Author/s No. 1 Social Entrepreneurship: Global Scenario 1 Prof. (Mrs) Prashanta Athma, Mrs N. Rajya Laxmi 2 Innovative Social Entrepreneurship for India 11 Prof Selvarani Shankar, Dr Sridevi Samineni 3 The Emergence of Young Social Entrepreneurs in India- 21 A discussion Dr. Ravi Aluvala 4 Popularity of Social Entrepreneurship in India 35 Dr B Saritha 5 Social Entrepreneurship: Role of Public Sector 39 Commercial Banks Mrs. K. Sridevi 6 Pratham Educational Foundation: Growth & Progress 50 Dr. J. Ravi Kumar, Ms. B. Mamatha 7 Corporate Social Entrepreneurship – The Social Impact 64 Dr. B. Sandhya Rani 8 Cause Related Marketing: A New Dimension of Social 78 Entrepreneurship Dr. D. Shreedevi 9 Social Entrepreneurship – The Role of Various Sectors 87 Mrs. G. Laxmi Prabha 10 Social Entrepreneurship in India - A Case Study on the 97 e-Governments Foundation Mrs. A.Pravallika 11 A Study on Social Entrepreneurship – A Growing Trend 109 in India Mrs. A.Danam Tressa, Ms.Neha Thadani

12 Isn’t the Social Entrepreneurship an Innovative Practice 119 in Getting More Prospects Dr. S V Srinivasa Sastry 13 Social Entrepreneurship – A Case Study of Jublient 128 Bhartia Group Mrs. Komal Dave, Mrs.Madhuri Thakur 14 Defining Moments of Social Entrepreneurship 144 Mrs. Shailaja Thangella, Mr. Vemana Pagidipala, Mr. Jayaprakashnarayana G 15 Social Entrepreneurship: Towards a Better 157 Understanding Mr. John Paul Mennakanti 16 Social Enterprise Towards ‘P’erfection with 4Ps 167 Mr. Deekonda Sathish Kumar, Mr. Moluguri Kiran Kumar 17 Social Entrepreneurship: Issues and Challenges 176 Mr. T.Naresh Kumar 18 Ethics and Social Responsibility for Enterprise 187 Sustainability Prof. S. S. Bhushanam

SOCIAL ENTREPRENEURSHIP: RURAL DEVELOPMENT & WOMEN EMPOWERMENT S.No Title of the Paper & Name of the Author/s Page No. 1 A Study on NGOs as a Vehicle of Social Support & 198 Network Prof. V. Usha Kiran, Ms. M. V. Karunasree 2 Social Entrepreneurship in India: A Case Study of Mann 212 Deshi Foundation Mhaswad, Maharashtra Mr. Indrakanti Sekhar, Ms. M. Srilakshmi 3 Social Entrepreneurship – Rural Development and 227 Women Empowerment: A Case Study of Ethnic Cafe- Promoting Ancient Crops. Mrs. Sabiha Shareef 4 Social Entrepreneurship and NGOs: From charity to 238 Development Dr. K.V.Sasidhar, Mr. G. Jagadiswar 5 Solid Waste Management in Nalgonda: Options and 246 Opportunities Mr. Madhu Laxmalla 6 Role of NGOs in Social Entrepreneurship - A Case Study 258 of Kherwadi Social Welfare Association Dr. V. Venugopal Rao, Mrs.G. Nalini 7 Women Empowerment: A Case Study of Mann Deshi 270 Group Mrs. O. Bhavani, Ms. K.Suchitra 8 Social Service of Bosco Seva Kendra - A Special Focus 282 on Don Bosco Navajeevan Mr. V.Raju, Mr. N.Narender 9 Don Bosco Tech – A Social Entrepreneur in the Field of 295 Skill Training and Job Placements Mr. Kosanoju Ravichandra, Ms. Azher Fathima 10 Social Entrepreneurship: Mapping of Rural 307 Entrepreneurship in India Ms. B.Shailaja, Ms. M.Shireesha 11 Social Entrepreneurship and Women Empowerment 314 Mrs. Nagula Jyothi 12 Social Entrepreneurship and Rural Development 321 Mr. G.Sandheep 13 A study on ALEAP : A Social Entrepreneur 330 Mrs Ch. Jyothi 14 Women Empowerment through Self-help-groups –A 341 Case Study in Nalgonda District Dr. P. Sridhar 15 Social Entrepreneurship in Rural Areas 347 Mr. M. Venkat Ramana Reddy

PREFACE Social Entrepreneurship is the process of pursuing innovative solutions to social problems. More specifically, social entrepreneurs adopt a mission to create and sustain social value. They relentlessly pursue opportunities to serve this mission, while continuously adapting and learning. Social entrepreneurs act boldly, not constrained by resources currently in hand. They hold themselves accountable for achieving the social mission and use resources wisely. They draw upon the best thinking in both the business and nonprofit worlds and operate in all kinds of organizations: large and small; new and old; religious and secular; nonprofit, for-profit, and hybrid. Social entrepreneurship is not a recent phenomenon, just as the desire to “do good” by society is not a recent thought. History is abounding with examples of activists who have single-handedly caused impressive social change. India too has had its share of social entrepreneurs in the past. Vinoba Bhave’s “bhoodan” movement, for instance, is often cited as an ideal of social entrepreneurship. Modern day social entrepreneurship adds to the innovative spirit of erstwhile social initiatives the insight and discipline of modern business practices. This business-like approach to tackling social issues ensures that the social entrepreneurs of today have a wider range of capital and other resources at their disposal and are not restricted to depending only on the government or a select few organizations. More importantly, the “entrepreneurization” of social enterprise ensures that there is always a growing pool of architects of change to address the wide base of social issues that worry today’s society. The conventional view of capitalism is one that insists maximal importance to the individual(s) profit-making motive. Within this context, it would seem that a social mission is incompatible with most businesses’ ideology. Yet, a large number of businesses today are seeking social responsibilities, evinced by the growing number of Corporate Social Responsibility programs. It is this growing sense of social responsibilities amongst corporate houses that serves as the guiding beacon for modern-day social entrepreneurship. This Book, a compilation of the Select Research Articles presented by the academicians, Social Entrepreneurs, Governmental Organizations, Students and other Stake holders in a one day National Seminar on the topic “Social Entrepreneurship in India – Problems and Prospects”, provides an insight into the concept of Social Entrepreneurship, its problems and prospects. Mrs. K. Sridevi

i ACKNOWLEDGEMENTS My Sincere Thanks to all the persons who have supported in bringing out this book. At the outset I thank and congratulate all the stakeholders – academicians, Social Entrepreneurs, representatives of Governmental Organizations, NGOs and students for evincing keen interest and for contributing Research Articles. I express my deep sense of gratitude to Prof. Katta Narasimha Reddy, Hon’ble Vice Chancellor, and Prof. K. Pochanna, Registrar for the constant encouragement and motivation for taking up Research oriented activities and for being a source of inspiration. I am indebted to Prof. (Mrs.) Prashanta Athma, Senior Professor of Commerce, Osmania University for the unstinted support and encouragement. I gratefully acknowledge the ready and willing help and co-operation rendered by the Departmental Colleagues of Commerce & Business Management and Students for their constant support. I owe my special Thanks to Dr. Miryala Ramesh, my Departmental Colleague who was of a great help in bringing out this Book. I wish to thank the Zenon Publications and their editorial team for bringing this book in an attractive format. I take this opportunity to thank my husband Sri V. Chandrasekharan, who has always been a source of incessant motivation and encouragement to me and who has always extended his unstinted support to me in all the endeavors. I am thankful to my children Lakshmi Tejaswi and Sai Srikar for their endurance through several months that I spent for shaping this book. Above all, I express my gratitude to my Parents (Late) Shri Koutha Markandeyulu, (Late) Smt Koutha Suguna Lakshmi and God for all the benevolence. Mrs. K. Sridevi

ii LIST OF CONTRIBUTORS Name & Designation of the Organization Author Prof. (Mrs) Prashanta Athma, Department of Commerce, Professor Osmania University, Hyderabad Mrs. N.Rajya Laxmi, Department of Commerce, Assistant Professor(C) Osmania University College for Women, Hyderabad Prof Selvarani Shankar Dept. of Business Management, Head & Professor Osmania University, Hyderabad Dr Sridevi Samineni Dept. of Business Management, Associate Professor School of Informatics, Andhra Mahila Sabha, Hyderabad. Dr. Ravi Aluvala University College of Commerce Principal & Business Mgmt., Mahatma Gandhi University, Nalgonda Dr B Saritha University College of Commerce Vice-Principal, & Business Mgmt., Mahatma Gandhi University, Nalgonda Mrs. K. Sridevi Department of Commerce, Head Mahatma Gandhi University, Nalgonda Dr. J. Ravi Kumar Department of Commerce, Assistant Professor Osmania University, Hyderabad Ms. B. Mamatha Department of Commerce, Assistant Professor (C) Osmania University College for Women, Hyderabad Dr. B. Sandhya Rani Department of Commerce, Assistant Professor Osmania University, Hyderabad

iii Dr. D. Shreedevi Apollo Institute of Hospital Associate Professor Administration, Osmania University, Hyderabad Mrs. G. Laxmi Prabha Dept. Business Management, Assistant Professor Mahatma Gandhi University Nalgonda Mrs. A.Pravallika Dept. of Business Management, Assistant Professor Mahatma Gandhi University Nalgonda Mrs. A.Danam Tressa Dept. of Business Management, Associate Professor, St. Joseph’s Degree & PG College, Hyderabad. Ms.Neha Thadani St. Joseph’s Degree & PG MBA Student College, Hyderabad Dr. S V Srinivasa Sastry Government Employee, Senior School Assistant Primary Education Mrs. Komal Dave Department of Commerce, Assistant Professor (C) Osmania University, Hyderabad Mrs.Madhuri Thakur Department of Commerce, Assistant Professor ( C ) Osmania University, Hyderabad Mrs. Shailaja Thangella Dept. of Business Management, Research Scholar Osmania University, Hyderabad Mr. Vemana Pagidipala National Institute of Tourism & Consultant - NITHM Hospitality Management, Hyderabad Mr. Jayaprakashnarayana. G Dept. of Business Management, Assistant Professor ( C ) Mahatma Gandhi University, Nalgonda Mr. John Paul Mennakanti Dept. Business Management, Assistant Professor( C ) Mahatma Gandhi University Nalgonda Mr. Deekonda Sathish Kumar SRM PG College, Assistant Professor, Karimnagar Mr. Moluguri Kiran Kumar SRM PG College, Assistant Professor Karimnagar iv Mr. T.Naresh Kumar Dept. of Business Management, Research Scholar Osmania University, Hyderabad Prof. S. S. Bhushanam Department of Business Professor Management, Vignan’s Nirula Institute, Prof. V. Usha Kiran Department of Commerce, Professor Osmania University, Hyderabad Ms. M. V. Karunasree Department of Commerce, Assistant Professor ( C ) Osmania University College for Women, Hyderabad Mr. Indrakanti Sekhar Department of Commerce, Assistant Professor in Commerce Osmania University, Hyderabad Ms. Srilakhsimi Department of Commerce, Assistant Professor (C) Osmania University College for Women, Hyderabad Mrs. Sabiha Shareef Department of Commerce, Assistant Professor Osmania University College for Women, Hyderabad Dr. K.V.Sasidhar Department of Economics, Assistant Professor( C ) Mahatma Gandhi University, Nalgonda Mr. G. Jagadiswar Government Degree College, Senior Lecturer Siddipet Mr. Madhu Laxmalla Department of Social Work, Assistant Professor(C), Mahatma Gandhi University, Nalgonda Dr. V. Venugopal Rao Department of Commerce, Assistant Professor ( C ) Osmania University College for Women, Hyderabad Mrs. G. Nalini Department of Commerce, Assistant Professor ( C ) Osmania University College for Women, Hyderabad Mrs. O. Bhavani Department of Commerce, Assistant Professor ( C ) Osmania University College for Women, Hyderabad

v Ms. K.Suchitra Dept. of Commerce, Osmania Assistant Professor ( C ) University College for Women, Koti, Hyderabad Mr. V.Raju, Don Bosco Degree and P.G. Lecturer College, Nalgonda Mr. N.Narender Don Bosco Degree and P.G. Lecturer College, Nalgonda Mr. Kosanoju Ravichandra Don Bosco Degree and P.G. Lecturer College, Nalgonda Ms. Azher Fathima Don Bosco Degree and P.G. Lecturer College, Nalgonda Ms. B.Shailaja Department of Commerce, Assistant Professor Osmania University College for Women, Hyderabad Ms. M.Shireesha Department of Commerce, Research Scholar Osmania University, Hyderabad, Mrs. Nagula Jyothi Government Degree College, Lecturer in Commerce Armoor, Nizamabad Mr. G.Sandheep Government Degree College, Lecturer in commerce Armoor, Nizamabad Mrs. Jyothi. Ch Dept. of Business Management, Assistant Professor ( C ) Mahatma Gandhi University, Nalgonda Dr. P. Sridhar Department of Commerce, Assistant Professor ( C ) Mahatma Gandhi University, Nalgonda Mr. M. Venkat Ramana Reddy Dept. of Management Studies, Assistant Professor & P.R.O Mahatma Gandhi University, Nalgonda