Rapid Data Quality Assessment Using Data Profiling David Loshin Knowledge Integrity, Inc. www.knowledge-integrity.com © 2010 Knowledge Integrity, Inc. 1 www.knowledge-integrity.com (301)754-6350 David Loshin, Knowledge Integrity Inc. David Loshin, president of Knowledge Integrity, Inc, (www.knowledge-integrity.com), is a recognized thought leader and expert consultant in the areas of data governance, data quality methods, tools, and techniques, master data management, and business intelligence. David is a prolific author regarding BI best practices, either via the expert channel at www.b-eye-network.com, “Ask The Expert” at Searchdatamanagement.techtarget.com, as well as numerous books on BI and data quality. His most recent book, “Master Data Management,” has been endorsed by data management industry leaders, and his valuable MDM insights can be reviewed at www.mdmbook.com. David can be reached at
[email protected]. MDM Component Model © 2010 Knowledge Integrity, Inc. 2 www.knowledge-integrity.com (301)754-6350 1 Business-Driven Information Requirements Driver Benefit Information Requirement Increased revenue, increased share, cross- Unified master customer data, Customer sell/up-sell, segmentation, targeting, retention, matching/linkage, centralized analytics, Intelligence customer satisfaction, ease of doing business quality data, eliminate redundancy Compliance, privacy, risk management, accurate Data quality, semantic consistency Risk & response to audits, prevent fraud across business processes, consistency, Compliance