ExpoExpo ZaragozaZaragoza 20082008 andand thethe transformationtransformation ofof thethe citycity

IV International Conference SOS-LOG Turin, December 3rd 2008 A 100SOSLOG días de la08 Expo CAESARAUGUSTA = = SARAGOZZA A 100SUMMARY días de la Expo “SARAGOZZA’S WAY” HIGHLIGHTS

IIntensentense urban transformation DDemographic,Demographicemographic, economic growth  “Few places in Europe have IInternationalnternational branding prospered in recent years like this bustling crossroads city of 700,000, High speed train halfway between Barcelona Expo Zaragoza 2008 and ” (Nov 08) Social housing programs Mobility plan Fostering urban innovation Focus on sustainability BEFORE EXPO COMPACT, TRADITIONAL, LIVABLE, MEDITERRANEAN

Expo 2008 BEFORE EXPO VERY DENSE URBAN FABRIC

Strong A 100BEFORE días de EXPO la Expo LAND AND POPULATION

CityCity population:population: 682.000: 682.000 MMetropolitanetropolitan area population:population: 760.000 (760.000 (includ(includincludinclud.. Zaragoza). Zaragoza) FForeignoreign inmigrants:inmigrants: 12,5 %: %

MunicipalMunicipal landlandland:land: 968 km2: km2 CCityity area:areaCity area: 5,2 % (2001) A 100BEFORE días de EXPO la Expo DEMOGRAPHIC TRENDS

Cities in Metropolitan areas in Spain Población (2007) Población (2007) MADRID 3.132.463 MADRID 5.952.153 BARCELONA 1.595.110 BARCELONA 4.481.559 VALENCIA 797.654 VALENCIA 1.671.189 SEVILLA 699.145 SEVILLA 1.341.844 ZARAGOZA 654.390 BILBAO 950.155 MALAGA 561.250 MALAGA 897.563 MURCIA 422.861 ASTURIAS CENTRAL 857.079 PALMA DE MALLORCA 383.107 ALICANTE-ELCHE 748.565 LAS PALMAS 377.203 MURCIA 743.326 BILBAO 353.168 ZARAGOZA 731.803 A 100BEFORE días de EXPO la Expo PRODUCTIVE STRUCTURE

MMODERNODERN INDUSTRIAL CENTRE ZARAGOZA Car manufacturing, paper, home appliances, industrial machinery, metalwork ZARAGOZA AUTOMOTIVE CLUSTER: 50 % of total regional exports 16 % of jobs in industry 17,3 % of total industry GVA

Low nationalnational,, international city profile Signs of Transformation

“ICEBERG”, show performed at Expo Zaragoza 2008 LEVERSA 100 días OF de CHANGE la Expo STRATEGIC PLANNING

Strong competition among cities Barcelona 92 model on strategic urban planning

ZaragozaZaragoza StrategicStrategicStrategicPlan 1998 (2006) •Logistics •City of Knowledge •Sustainable development • regeneration 2001 City Masterplan LEVERS OF CHANGE HIGH SPEED TRAIN: LEVER AND OPPORTUNITY

AVE (High speed train) 19 daily services to Madrid (75’) 16 daily services to Barcelona (98’ - 117’) 2 mill. passengers in 2008 (est.) LEVERS OF CHANGE HIGH SPEED TRAIN: LEVER AND OPPORTUNITY

107 hectares to be developed in Strong downtown: Milla Digital LEVERSA 100 días OF de CHANGE la Expo DIVERSIFICATION: LOGISTICS PLATTFORM

Expo 2008

•PLAZAPLAZA (Zaragoza Logistics PlattformPlattform)))) •1.283 Ha. / 3 billion euros (4,6 bill. $) •2011 goal: 300 companies / 12.000 jobs •Today: 80 companies / 4.000 jobs •Main anchor tenant: Inditex (Zara stores) LEVERSA 100 días OF de CHANGE la Expo DIVERSIFICATION: RECYCLING INDUSTRIES

•PPTR:TR: Recycling Technological Park •835 Ha. •5.000 jobs •Main anchor tenant: Arcelor-Mittal •Opportunity: EU regulations on car recycling for 2015 LEVERS OF CHANGE DIVERSIFICATION: TERTIARY ACTIVITIES

•PPuertouerto Venecia: the largest shopping and leisure destination in Western Europe / 206.000 m2 • 1.000 mill € of investment / 4.000 jobs •European consortium led by British Land Company •Main tenants: IKEA, EL CORTE INGLES

•ARAGONIA:AARAGONIARAGONIAARAGONIA Hotel, retail, offices, shopping, entertainment, conventions complex designed by architect Rafael Moneo / 170.000 m2

•WORLDWORLD TRADE CENTER ZARAGOZAZARAGOZA: 60.000 m2 of offices, convention center, hotel, leisure facilities LEVERS OF CHANGE CITY GOAL: ENABLING RIVER EBRO AS MAIN STREET

Strong LEVERS OF CHANGE A POWERFUL BACKGROUND FOR 2008 CELEBRATION

Bicentenary of the Siege of Zaragoza (1808-1809)

Centenary of the French- Spanish Exhibition (1908) The EXPO momentum

“HOMBRE VERTIENTE”, show performed at Expo Zaragoza 2008 EXPOWORLD ZARAGOZAEXPO 2008 2008 THE GREATESTENABLING CELEBRATION EBRO RIVER OF WATER AS MAIN ON STREET EARTH EXPOWORLD ZARAGOZAEXPO 2008 2008 AN EXHIBITIONENABLING SITE DESIGNED EBRO RIVER FOR AS REUTILIZATION MAIN STREET

CONVENTION CENTER THIRD MILENIUM BRIDGE HOTEL WATER TOWER

BRIDGE PAVILION PARTICIPANTS PAVILIONS

THEMATIC SQUARES

SPANISH PAVILION

ARAGON PAVILION

AQUARIUM EXPO ZARAGOZA 2008 URBAN TRANSFORMATION OUTSIDE EXPO SITE

Parque del Agua EXPO ZARAGOZA 2008 ENABLING EBRO RIVER AS MAIN STREET

Waterfront regeneration: 56 km. Cycling lanes: 20 Km. New green areas: 75 Ha. EXPO ZARAGOZA 2008 NEW GREEN BELT FOR CYCLISTS AND PEDESTRIANS EXPO ZARAGOZA 2008 INFRASTRUCTURES MODERNIZATION PLAN

11.500.500 millmillmill.mill. euros. euros in public investments 2006-2008

Pasarela del Voluntariado EXPO ZARAGOZA 2008 INFRASTRUCTURES MODERNIZATION PLAN

New Airport terminal EXPO ZARAGOZA 2008 INFRASTRUCTURES MODERNIZATION PLAN

Ring roads and new highways EXPO ZARAGOZA 2008 INFRASTRUCTURES MODERNIZATION PLAN

New AVE station area EXPO ZARAGOZA 2008 INFRASTRUCTURES MODERNIZATION PLAN

Third Millenium bridge Puente Tercer Milenio WORLD EXPO 2008 ENABLING EBRO RIVER AS MAIN STREET

After Expo: What’s next? AFTER EXPO SUSTAINABLE WATER MANAGEMENT

Zaragoza Charter International Protocol on Water UN World Agency for Water UN Office in Zaragoza for the International Decade for Action “WaterWater for Life 200520052005- 2005---2015201520152015” AFTER EXPO SUSTAINABLE DEVELOPMENT

Spanish Pavilion National Research Institute on Climate Change AFTER EXPO SUSTAINABLE MOBILITY

NewNew Transport & Mobility PlanPlanPlan:Plan bus, tram, bicing, commuter train / Subway network under consideration / Initial investment estimates: 990 mill. euros 2006-2015 AFTER EXPO SUSTAINABLE HOUSING

•VVALDESPARTERAALDESPARTERA •9.687 appartments (97 % VPO) •Advanced bioclimatic design and green infrastructures

•ARCOSURARCOSURARCOSUR •21.168 appartments (60 % VPO: 12.701) •150 Ha. parks AFTER EXPO SUSTAINABLE WATER CONSUMPTION AFTER EXPO SUSTAINABLE URBAN REGENERATION

MILLA DIGITAL: Housing units: 3.616 / Public facilities: 231.793 m2 / Parks and green areas: 339.051 m2 / Offices and commercial uses: 243.660 m2 AFTER EXPO DIGITAL WATER PAVILION AFTER EXPO CITY REPUTATION AND POSITIONING

Stronger city branding Positioning on water management, renewable energies Citizens commitment

Zaragoza, selected to participate as Urban Best Practice in Expo Shanghai 2010 Conclusions

 City success usually means urban expansion and economic growth: What about sustainability?

 Big international events need to be integrated in the city strategy

 Sustainability, an ethic goal and an attractive industry Grazie mille!