Reconstruction of Social Ideology Through the Power of Music: Case Study of Suntaraporn Band, Thailand

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Reconstruction of Social Ideology Through the Power of Music: Case Study of Suntaraporn Band, Thailand Kasetsart Journal of Social Sciences 39 (2018) 343e350 Contents lists available at ScienceDirect Kasetsart Journal of Social Sciences journal homepage: http://www.elsevier.com/locate/kjss Reconstruction of social ideology through the power of music: Case study of Suntaraporn band, Thailand * Kammales Photikanit , Patcharin Sirasoonthorn Department of Sociology and Anthropology, Faculty of Social Sciences, Naresuan University, Phitsanulok 65000, Thailand article info ABSTRACT Article history: During 1939e1942 (2482e2485 BE), Thailand was governed by a junta led by Field Mar- Received 11 March 2016 shal Plaek Phibunsongkhram. Numerous traditional cultures were redefined based on the Received in revised form 8 December 2016 “Thai-ness” policy. Suntaraporn was the most outstanding band sponsored by the Thai Accepted 14 December 2016 government. On one hand, the band was used as a State apparatus for instilling the Available online 24 May 2018 “Thai-ness” ideology. On the other hand, it created development discourses of civilization, modernity, and cultural discrimination. This article: 1) investigated the discourse of Keywords: Suntaraporn's music and the establishment of social stratification in Thai society, and 2) social ideology, illustrated the cultural power of music as a social-ideological mechanism to increase State Suntaraporn's music, power over the Thai people. “Thai-ness” policy Documentary research was applied to identify the historical development, forms, and values appreciated in Suntaraporn's music. Social exclusion leading to a new form of social stratification was investigated. The author adopted semiotic analysis by focusing on the aesthetic level. To identify perception, cognition, interpretation, and reception history, the socio-cultural roles of Suntaraporn's music were highlighted as: 1) the establishment of modern Thai music as a symbol of new class differentiation, and 2) the role of music as a social mechanism to increase State power over the life of commoners. © 2018 Kasetsart University. Publishing services by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/ 4.0/). Introduction The definition of “Thai-ness” originated within the context of a centralized political structure. The policy “The Thai-ness Policy” has long been used as major later became the fundamental cultural ideology to maintain development propaganda by Thai junta governments. a centralized socio-political regime and to strengthen “The cultural mandates” issued by Field Marshal Plaek the hierarchical social structure in the following times Phibunsongkhram's government during 1939e1942, for (Sattayanurak, n.d.). instance, were well known for the typical Thai-ness Policy. Under this policy, twelve State edicts were issued. By The so called Ratthaniyom (State preference) to “uplift the emphasizing “Thai” identity mightiness from the national national spirit and moral code of the nation and to instill to the individual level, numerous changes have been made. progressive tendencies and modern life style” was imple- These included changing the name of the country from mented in various forms (Ministry of Propaganda, 1942; Siam to Thailand in the first mandate in 1939; promoting Sivaraksa, 2002). the royal anthem, and declaring a new Thai national anthem. The daily playing of the Thai national anthem at 8:00 am and 6:00 pm was also started during this period. In * Corresponding author. E-mail address: [email protected] (K. Photikanit). 1935, the royal anthem was played before theatrical shows. Peer review under responsibility of Kasetsart University. All audiences were required to stand up. Apart from this, https://doi.org/10.1016/j.kjss.2018.05.003 2452-3151/© 2018 Kasetsart University. Publishing services by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http:// creativecommons.org/licenses/by-nc-nd/4.0/). 344 K. Photikanit, P. Sirasoonthorn / Kasetsart Journal of Social Sciences 39 (2018) 343e350 the junta government legislated several regulations to deculturalization. This included all forms of resocialization control public behavior. A numbers of songs such as the in formal education. To adjust preferable social behavior national anthem and the royal anthem were played at the deemed to be proper for “modernity”, Western standards State's economics department and in the public arena. and livelihood were adopted. Thai cultures were reformed Various social ceremonies, and all kinds of entertainment and reconstructed. These signified growth and beauty, venues in Royal Decree on National Culture B.E. 2485 (The orderliness, progress and uniformity, and the top-down Royal Gazette, 1942) were targeted (Chingnawan, 2006; morality model of the nation (Baker & Phongpaichit, Prachathai, 2008). Furthermore, the military junta gov- 2005). Unfortunately, this policy discriminated against folk ernment promoted Thai as a national language, forcing cultures and local traditions to exclude local culture such as non-Thai ethnic students to learn and to use it in everyday chewing betel, traditional style eating, a casual lifestyle, life. The government prescribed Western-style dress as a consuming both culture and native leisure activities preferable costume. Simultaneously, promotion of the uses (Feangfu, 2011). of Thai products were announced in the fifth mandates Simultaneously, Suntaraporn's songs were used as a tool (Reynolds, 2002, p. 31). to reconstructed new values and lifestyle for all com- During 1938e1944, songs and music aesthetic modifi- moners. The State launched propaganda based on an cations were a crucial part of cultural adjustment policy. imaginary civilized, luxurious, urban lifestyle. Five major “The cultural mandates” by Suntaraporn's songs were one characteristics of the band were designed as the ideological of the most outstanding tools that served as the State's State apparatus. ideological apparatus to construct mainstream values. On Firstly, the socio-demographic background of the band the one hand, modern Western music and amusement members recruited was based on their bureaucratic back- activities such as Pleng Thai Sakol or Pleng Lukkrung, and ground, urban experience, and work related to the urban ballroom dancing were promoted. As a result, the Bangkok- elites. For example, during 1936e1938, the band was a part ness became the core value. This gradually alienated rural of Krom Kodsanakarn (Public Relations Department) values and the native culture of local people. (Pataradetpisan, 2013). The bandleaders and songwriters had government official backgrounds. Eua Sunthornsanan “Thai native culture should not appear at public gather- and Keaw Adchariyakul, for instance were former govern- ings, in public places, or in city limits without being ment officers of the Public Relations Department. Sa-nga appropriately dressed. Inappropriate dress includes Arampi was an urban elite and a senior military officer. wearing only underpants, wearing no shirt, or wearing a Moreover, most of the band members had worked for the wraparound cloth.” Thai Royal Family and members of the ruling elite. During “Appropriate dress for Thai people consists of: 1) Uniforms, 1946e1975, Eua Sunthornsanan and Keaw Adchariyakul as position and opportunity permits; 2) Polite interna- were the bandleaders who closely worked with the tional-style attire; and 3) Polite traditional attire.” Thai Royal Family and urban elites. For example, in 1946, Eua Sunthornsanan first played the Royal song composi- (The Royal Gazette, 1940c) Figure 1 Government poster Field Marshal Plaek Phibunsongkhram-era (1938e1945) promoting the civilized form of dress Source: http://thaiprogressive.blogspot.com/2008/07/preserve-or-nurture.html. During the 1930s and 1940s, the State reconstructed a tion Yam Yen (Evening) to bless Bhumibol Adulyadej. He new meaning of “Thai-ness” by dictating citizens' behav- composed and played Royal song compositions and iors and tastes. This policy was based on nationalism, worship songs for the Royal institution via the Suntaraporn modernization, and Western perspectives. The Bangkok- band (Siriprasart, 2010). During 1942e1945, Sa-nga nian values were adopted by the process of worked for Marshal Pibulsongkram, Luang Wijit K. Photikanit, P. Sirasoonthorn / Kasetsart Journal of Social Sciences 39 (2018) 343e350 345 Watakarn, Khoon Wijitmatra, and Prajane Duriyang (Chan- Antonio Gramsci who emphasized the importance of ideo- ngeun as cited in Eamsa-ard, 2006). Later, he worked for logical factors in the superstructure (Buddharaksa, 2014,p. the Asawin Phapphayon Company of General Major Prince 43). He emphasized the daily reproduction of productive Bhanubandhu Yugala (Phanuphan Yukhon), and the Lawo relations in the consciousness of each subject by focusing on Phapphayon Company of His Royal Highness Prince Anu- the State apparatus instrument of repression to enable the sorn Mongkolkarn (Ayutthaya, 2003). The singers included bourgeoisie to ensure domination over laboring classes those with well-educated backgrounds, of middle class and (Geras,1977). Two major State-exercised power mechanisms urban origin such as Sawalee Pakaphan, Pensri Pumchusri, could be achieved. Firstly, the Repressive State Apparatus and Charin Nanthanakorn. Suthep Wongkamhaeng, who (RSA) referred to people's physical control. It functioned by was known as “The King of Pleng Lukkrung” was the most violence through several State administrative mechanisms famous male singer of this band
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