Title Advertiser/Client Product/Service Entrant Company Country A01 Best Use of Experiential Marketing in a Promotional Campaign
SHARE A COKE COCA-COLA COCA-COLA URBAN, Sydney AUSTRALIA
HOPE FROM GROUND ZERO 6 MAJOR CITIES IN TOHOKU THE TOHOKU SIX-SOUL FESTIVAL DENTSU, Tokyo JAPAN
HOT WHEELS FOR REAL MATTEL HOT WHEELS MISTRESS, Venice USA
METROPOLITANR- WIMPY BRAILLE BURGER WIMPY BRAILLE MENU SOUTH AFRICA EPUBLIC, Johannesburg
THE SMURF VILLAGE SONY PICTURES RELEASING THE SMURFS 3D MOVIE BUNGALOW25, Madrid SPAIN
TIME TRAVELLING AGENCY NESTLÉ SPAIN CAFES LA ESTRELLA LA DESPENSA, Madrid SPAIN
DUTCH SHARK ALARM FOUNDATION FORTISISLAND PAMPUS MUSEUM ISLE OF PAMPUS OGILVY & MATHER AMSTERDAM THE NETHERLANDS
THE LAUNDRY GALLERY SIEMENS ELECTROGERAET- SIEMENS ANTI-VIBRATIO- SCHOLZ & FRIENDS BERLIN GERMANY E N WASHING MACHINES
SMART EBALL DAIMLER SMART FORTWO ELECTRIC DRIVE BBDO GERMANY, Düsseldorf GERMANY
WIEDEN+KENNED- SERENADE LIVE EVENT HEINEKEN HEINEKEN THE NETHERLANDS Y AMSTERDAM
YOUR NAME HERE SMITH & WOLLENSKY STEAKHOUSE WALRUS, New York USA
SPONGE STREET CLARKS CHINA CLARKS SOFTWEAR SERIES LOWE CHINA, Shanghai CHINA
ROBERT/BOISEN- THE GENEROUS STORE TOMS GRUPPEN ANTHON BERG DENMARK & LIKE-MINDED, Copenhagen
WORLD LONGEST PHONECALL TELE2 TELE2 FIXED PRICE SUBSCRIPTION SMFB, Oslo NORWAY PLAN
KIDS' KITCHEN ABBA SEAFOOD MIDDAGSKLART (READY-TO-ADD- PRIME, Stockholm SWEDEN FISH SAUCES)
ARIEL FASHION SHOOT P&G ARIEL LIQUID DETERGENT SAATCHI & SAATCHI, Stockholm SWEDEN
THE GREAT EMBED CANAL + CANAL + RAPP, Paris FRANCE
WHYBIN\TBWA\T- UNDERDOG DAY MARS PETCARE PEDIGREE DOG ADOPTION AUSTRALIA EQUILA SYDNEY
COCA COLA HAPPINESS MACHINE FOR THE COCA-COLA COMPANY COCA COLA C-SECTION, Istanbul TURKEY COUPLES
BLEARGH! - HAVE A SUCK AND STICK IT TO FOODSTUFFS PAK'NSAVE DRAFTFCB NEW ZEALAND, Auckland NEW ZEALAND THEM
SPRITE DUNK INTENSITY METER COCA-COLA NORTH AMERICA SPRITE BBH NEW YORK USA
CURIOSISM PINACOTECA DO ESTADO DE SÃO NEW EXHIBITION OF THE COLLECTION F/NAZCA SAATCHI & SAATCHI, São Paulo BRAZIL PAULO
WHO CARES? SWEDISH ARMED FORCES RECRUITMENT DDB STOCKHOLM SWEDEN
THE RETURN OF DICTATOR BEN ALI ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN MEMAC OGILVY LABEL TUNISIA, Tunis TUNISIA
OPVOEDINGSLIJ- BULLY CHOIR HOTLINE FOR PARENTS DUVAL GUILLAUME MODEM, Antwerp BELGIUM N
CONCEPT CAR AUTOMOTOR ROAD SAFETY SHALMOR AVNON AMICHAY/Y&R ISRAEL INTERACTIVE TEL AVIV
THE UNFINISHED KONZERTHAUS DORTMUND KONZERTHAUS DORTMUND JUNG von MATT, Hamburg GERMANY
@radical.medi- NIKE FUELBAND NIKE NIKE FUELBAND USA a, New York
HAIR FOR HOPE CHULABHORN HOSPITAL CANCER PATIENTS DEPARTMENT THE LEO BURNETT GROUP THAILAND, THAILAND Bangkok
REAL FRUIT BOXES CAMP NECTAR JUICE AGE ISOBAR, São Paulo BRAZIL
IKEA ROTHENBURG IKEA IKEA WIRZ/BBDO, Zürich SWITZERLAND
INSIGHT SAMSUNG ELECTRONICS SAMSUNG CAMERA CHEIL WORLDWIDE, Seoul SOUTH KOREA
A02 Best Use of Guerilla Marketing in a Promotional Campaign
THE GREENEST LEAFLET CAMPAIGN IN THE WWF HUNGARY WWF AKCIO 360, Budapest HUNGARY WORLD
PRANK CALLS CAMPAIGN 065 RED CROSS RED CROSS SAATCHI & SAATCHI MEXICO MEXICO
RIVERS OF LIGHT MINISTRY OF DEFENSE HUMANITARIAN DEMOBILIZATIO- LOWE-SSP3, Bogotá COLOMBIA N PROGRAM
THE ALL NEW ACTROS. EVEN CONVINCES MAN MERCEDES-BENZ- DAIMLER JUNG von MATT, Stuttgart GERMANY & VOLVO. ACTROS
TROJAN SHIRT EXIT DEUTSCHLAND EXIT GERMANY GRABARZ & PARTNER, Hamburg GERMANY
SHEEP ALERT VOLKSWAGEN VOLKSWAGEN FATIQUE DETECTION DDB TRIBAL GROUP, Berlin GERMANY
BISS BOTTLE-RECRUI- BISS MAGAZIN BISS RECRUITMENT DDB TRIBAL GROUP, Berlin GERMANY TMENT
PIN BALL FORD PARK ASSIST OGILVY FRANCE, Paris FRANCE
GREEN PICKS MTV BRASIL MTV BRASIL LODUCCA, São Paulo BRAZIL KEMPERTRAUTMA- AUDI FAN MESSENGER AUDI AUDI MOTORSPORT / R8 LMS GERMANY NN, Hamburg
MOM CALLING CARDS AMMAR AMMAR OGILVY & MATHER ARGENTINA, Buenos ARGENTINA Aires
TEDX HAIRDRESSERS TED TED TALKS OGILVY & MATHER ARGENTINA, Buenos ARGENTINA Aires
FIND YOUR ADVENTURE MINI MINI COUPÉ FEL CONCEPTS, Amsterdam THE NETHERLANDS
THE KILLING STAPLER SANCTUARY MAGAZINE MAGAZINE DDB MUDRA GROUP, Mumbai INDIA
THE FINISH LINE MEN OLYMPIKUS RUNNINS DM9SUL, Porto Alegre BRAZIL
RESCUE-DRIVE ORCA CHEVROLET CHEVROLET COBALT MONUMENTA, Brasília BRAZIL
MAGIC SHOWER ROOMS UNILEVER SINGAPORE MAGIC SPELL SOAP JWT SINGAPORE SINGAPORE
BIG BONE DINOSAUR MUSEUM SENCKENBERG MUSEUM SAATCHI & SAATCHI, Frankfurt GERMANY
KARAOKE BREATHALYZER BAR AURORA & BOTECO FERRAZ CHAIN OF BARS OGILVY BRASIL, São Paulo BRAZIL
THE WINE THAT SOLD BEER DB BREWERIES EXPORT DRY COLENSO BBDO, Auckland NEW ZEALAND
SORRY ABOUT THE TWIGS, FOLKS DB BREWERIES MONTEITH'S CRUSHED CIDER COLENSO BBDO, Auckland NEW ZEALAND
MERCEDES-BENZ- THE INVISIBLE DRIVE DAIMLER JUNG von MATT, Hamburg GERMANY F-CELL
A03 Best Use of Ambient in a Promotional Campaign
PFIZER: THE TARMY PFIZER PFIZER CHAMPIX ONE GREEN BEAN, Sydney AUSTRALIA
KAUKO REMOTELY CONTROLLED DESIGN CAFÉ WORLD DESIGN CAPITAL HELSINKI DESIGN CAFÉ HASAN & PARTNERS, Helsinki FINLAND 2012
VW QR LOAD VOLKSWAGEN VOLKSWAGEN CRAFTER DDB MEXICO, Mexico City MEXICO
EMPTY CARTS LATET MEALS FOR HOLIDAY FUNDRAISER SHALMOR AVNON AMICHAY/Y&R ISRAEL INTERACTIVE TEL AVIV
RECRUITMENT/H- THERE'S A PLACE FOR GOOD ENGINEERS. TOYOTA GERMANY SAATCHI & SAATCHI DÜSSELDORF GERMANY UMAN RESSOURCES
CONTROL TOYS SBT BROADCAST TELEVISION SUPER NANNY TV REALITY SHOW PUBLICIS BRASIL, São Paulo BRAZIL
HERE BALLOON S-OIL S-OIL CHEIL WORLDWIDE, Seoul SOUTH KOREA
BISCHOEFLICHE- THE POWER OF A COIN CHARITY KOLLE REBBE, Hamburg GERMANY S HILFSWERK MISEREOR
NEED SPACE IMMOWELT IMMOWELT.DE KOLLE REBBE, Hamburg GERMANY
THE WALKING DEAD TEAR OFF POSTER FOX CRIME NORWAY THE WALKING DEAD - SEASON 2 FRANK., Oslo NORWAY
SPRITE SHOWER THE COCA-COLA COMPANY SPRITE OGILVY BRASIL, São Paulo BRAZIL
MOVING DAY IKEA IKEA LEO BURNETT TORONTO CANADA
A04 Best Use of Shopper Marketing in a Promotional Campaign
ARIEL CHEERS FOR YOU. PROJECT P&G LAUNDRY DETERGENT TBWA HAKUHODO, Tokyo JAPAN
THE WORLD´S FASTEST PURCHASE PUMA PUMA FAAS CIRCUS DF, Mexico City MEXICO
THE WINE THAT SOLD BEER DB BREWERIES EXPORT DRY COLENSO BBDO, Auckland NEW ZEALAND
GREAT AMERICAN TRY-ON KIMBERLY CLARK DEPEND OGILVY NEW YORK USA
A05 Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail
HEMA MEGA PUSH-UP BRA HEMA MEGA PUSH-UP BRA DOOM & DICKSON, Amsterdam THE NETHERLANDS
PUSH TO ADD DRAMA TNT TURNER BROADCASTING TV CHANNEL DUVAL GUILLAUME MODEM, Antwerp BELGIUM SYSTEM
90 MINUTE CARD CLUB EMELEC 90 MINUTES CARD MARURI GREY, Guayaquil ECUADOR
DOUBLE BALL COCA-COLA COLOMBIA POWERADE ION4 OGILVY & MATHER COLOMBIA, Bogotá COLOMBIA
CHEVY SONIC LAUNCH CHEVROLET CHEVROLET SONIC GOODBY SILVERSTEIN & PARTNERS, USA San Francisco
BELIEVE LION NATHAN STEINLAGER DDB GROUP NEW ZEALAND, Auckland NEW ZEALAND
A06 Best Temporary In-Store Displays in a Promotional Campaign
LEGO BUILDERS OF SOUND LEGO LEGO SERVICEPLAN, Munich GERMANY
GLAM SHELF UNILEVER SUAVE SHAMPOO OGILVY & MATHER ARGENTINA, Buenos ARGENTINA Aires
FASHION LIKE C&A C&A DDB BRASIL, São Paulo BRAZIL
FANTASY PHOTO BOOTH FABER-CASTELL- MANGA PENS RANGE OGILVY & MATHER SINGAPORE SINGAPORE
A07 Best Use of Broadcast in a Promotional Campaign
THE ABSOLUTE PITCH HMTM HANNOVER ACADAMY OF MUSIC, THEATRE AND OGILVY GERMANY, Frankfurt GERMANY MEDIA
KETNET MOVES VRT KETNET TELEVISION CHANNEL BOONDOGGLE, Leuven BELGIUM
DONATION GLASSES MARS PEDIGREE ADOPTION DRIVE COLENSO BBDO, Auckland NEW ZEALAND
INTEGRATION DAY COORDOWN ONLUS WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI, Milan ITALY
BHF - VINNIE THE BRITISH HEART FOUNDATION CHARITY GREY LONDON UNITED KINGDOM
A08 Best Use of Print or Standard Outdoor in a Promotional Campaign
DECLARE LALAPORT MANAGEMENT LAZONA KAWASAKI PLAZA CHARITY DENTSU TEC, Tokyo JAPAN
MOBILE MEDIC AUSTRALIAN DEFENCE FORCE DEFENCE UNIVERSITIES SPONSORSHIP GEORGE PATTERSON Y&R, Melbourne AUSTRALIA I WILL WORK FOR FREE PARALIFE FOUNDATION DISABILITY UNEMPLOYMENT PUBLICIS MEXICO MEXICO AWARENESS
A09 Best Use of Games
STEAL BANKSY ART SERIES HOTELS HOTEL PROMOTION NAKED COMMUNICATION- AUSTRALIA S, Sydney
THE NIGHTJAR WRIGLEYS 5 GUM ABBOTT MEAD VICKERS BBDO, London UNITED KINGDOM
PROJECT IMAGIN8ION CANON USA DIGITAL SLR CAMERAS GREY NEW YORK USA
SWEBUS JACKPOT SWEBUS LONG DISTANCE BUS ÅKESTAM HOLST, Stockholm SWEDEN
A10 Best Sponsorship or Partnership Campaigns
TODAY'S YOUTH FOR YESTERDAY'S YOUTH KBC BANK KBC BANK TBWA\BRUSSELS- BELGIUM
MERRY PAYCHECK DNB - THE NORWEGIAN BANK BANK TRY/APT ADVERTISING AGENCY, Oslo NORWAY
THE CLAPPING GLOVE HAACHT BREWERY PRIMUS BOONDOGGLE, Leuven BELGIUM
MOTOROLA URBAN ART MOTOROLA ARGENTINA MOTOROLA HUMAN (B-SIDE SA), Buenos Aires ARGENTINA
BELIEVE LION NATHAN STEINLAGER DDB GROUP NEW ZEALAND, Auckland NEW ZEALAND
SPONSOR THE WHITE HOUSE RECKITT BENCKISER VANISH NAPISAN CRYSTAL WHITE EURO RSCG AUSTRALIA, Sydney AUSTRALIA
ECO SPORT RUNNER X FORD ECOSPORT JWT ARGENTINA, Buenos Aires ARGENTINA
THE OFFICIAL SPONSORSHIP OF THE P&G FEBREZE GREY NEW YORK USA AZERBAIJANI OLYMPIC WRESTLERS
A11 Best Online Advertising in a Promotional Campaign
THE SMALLEST IKEA STORE IN THE WORLD IKEA IKEA MEMAC OGILVY & MATHER, Dubai UNITED ARAB EMIRATES
THE HOME SHOWROOM IKEA TIDAFORS SOFA SMFB, Oslo NORWAY
MICROSOFT, BRITT'S TELEPHONE MICROSOFT WINDOWS 7.5 FOR SMARTPHONES KUMPANY, Amsterdam THE NETHERLANDS
DISCOUNT UFFE SCANDINAVIAN AIRLINES SAS.DK DIALOGUE PEOPLE/NETPEO- DENMARK PLE, Denmark
BLUEMOTION ROULETTE VOLKSWAGEN GOLF BLUEMOTION TRY/APT ADVERTISING AGENCY, Oslo NORWAY
HOUSEHUNTER TEST-DRIVE ARABIAN AUTOMOBILES NISSAN TBWA\RAAD, Dubai UNITED ARAB EMIRATES
KEMPERTRAUTMA- TYPE FOR TYPE EDDING INTERNATIONAL- EDDING GERMANY NN, Hamburg
LE CLUB PERRIER NESTLÉ WATERS PERRIER OGILVY FRANCE, Paris FRANCE
NEXT GAMES NESTLÉ PRODUCTS MILO CANS OGILVY MALAYSIA, Kuala Lumpur MALAYSIA
HUNTER AND BEAR'S 2012 BIRTHDAY PARTY TIPP-EX BIC GROUP WHITEOUT POCKET MOUSE BUZZMAN, Paris FRANCE
A12 Best Use of Other Digital Media in a Promotional Campaign
MERCEDES-BENZ- KEY TO VIANO MERCEDES-BENZ- LUKAS LINDEMANN ROSINSKI, Hamburg GERMANY VIANO
ANHEUSER-BUSC- THE GREEN BOX PROJECT BECK'S MOTHER, London UNITED KINGDOM H INBEV
TATTOO ADMISSION VARMA SAILOR JERRY RUM DRAFTFCB SPAIN, Madrid SPAIN
CHOK! CHOK! CHOK! COCA-COLA CHINA COCA-COLA McCANN WORLDGROUP, Hong Kong HONG KONG
VIRTUAL DINNER TABLE SAN FERNANDO SAN FERNANDO POULTRY CIRCUS, Lima PERU
GOLF STORY GAME VOLKSWAGEN VW GOLF DDB GROUP BELGIUM, Brussels BELGIUM
VIP FRIDGE MAGNET RED TOMATO PIZZA RESTAURANT TBWA\RAAD, Dubai UNITED ARAB EMIRATES
ANYWAKE LUFTHANSA AIR TRAVEL DDB STOCKHOLM SWEDEN
KEMPERTRAUTMA- MISSING ADD-ON INITIATIVE VERMISSTE KINDER GERMANY WILL FIND YOU GERMANY NN, Hamburg
MOBILE MEDIC AUSTRALIAN DEFENCE FORCE DEFENCE UNIVERSITIES SPONSORSHIP GEORGE PATTERSON Y&R, Melbourne AUSTRALIA
SUNNY SALE EMART EMART CHEIL WORLDWIDE, Seoul SOUTH KOREA
A13 Best use of Social Media Marketing in a Promotional Campaign
BOOK BURNING PARTY TROY PUBLIC LIBRARY TROY PUBLIC LIBRARY LEO BURNETT DETROIT USA
A LIVE PLAY ON FACEBOOK MAXIM GORKI THEATRE BERLIN EFFI BRIEST 2.0 JUNG von MATT, Hamburg GERMANY
THE WAY I SEE IT – ALAN SUGAR HARDBACK PAN MACMILLAN & LORD SUGAR BOOK GUIDED COLLECTIVE, London UNITED KINGDOM CAMPAIGN
FAN THE FLAME MINI BELUX MINI TBWA\BRUSSELS- BELGIUM
LG THIEF LG ELECTRONICS BENELUX OLED TELEVISION Y&R NOT JUST FILM, Amsterdam THE NETHERLANDS
THE MUSEUM OF ME INTEL INTEL CORE I5 PROCESSOR PROJECTOR, Tokyo JAPAN
THE BEAUTY OF A SECOND MONTBLANC INTERNATIONAL- NICOLAS RIEUSSEC CHRONOGRAPH LEO BURNETT, Milan ITALY
OBERMUTTEN - A LITTLE VILLAGE GOES GRAUBUENDEN FERIEN GRAUBUENDEN FERIEN JUNG von MATT/LIMMAT, Zürich SWITZERLAND GLOBAL
SOUNDTRACK SWEDEN TELIA SONERA SVERIGE MOBILITY DDB STOCKHOLM SWEDEN
SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS AMERICAN EXPRESS CRISPIN PORTER + BOGUSKY, Boulder USA
YOU'VE GOT A CASE AT&T PHONE AND CELL SERVICES BBDO NEW YORK USA
THE INSIDE EXPERIENCE INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O'DELL, San Francisco USA CAKE (HAVAS SPORT & DISCOVER WHAT YOU SHOULD NOT HAVE! CANAL+ BORGIA SERIES ENTERTAINMENT- FRANCE ), Puteaux
STADTREINIGUN- TRASHCAM HAMBURG CITY CLEANING HAMBURG SCHOLZ & FRIENDS BERLIN GERMANY G HAMBURG
ANTI ALCOHOL BLAUES KREUZ ANTI ALCOHOL ORGANISATION ADVICO Y&R, Zürich SWITZERLAND
B01 Food and Non-Alcholic Drinks
THE WORST BREATH IN THE WORLD FERRERO TIC TAC OGILVY FRANCE, Paris FRANCE
TOUCH THE UNTOUCHABLE WRIGLEY CANADA SKITTLES BBDO TORONTO CANADA
REAL FRUIT BOXES CAMP NECTAR JUICE AGE ISOBAR, São Paulo BRAZIL
THE SECRET IDOL EZAKI GLICO FRUIT GELATO ICE CREAM ENGINE FILM, Tokyo JAPAN
SHARE A COKE COCA-COLA SOUTH PACIFIC COCA COLA OGILVY & MATHER, Sydney AUSTRALIA
DONATING 2-BARCODE WATER CJ CHEILJEDANG MINEWATER CHEIL WORLDWIDE, Seoul SOUTH KOREA
SPRITE SHOWER THE COCA-COLA COMPANY SPRITE OGILVY BRASIL, São Paulo BRAZIL
RECIPE RECEIPT UNILEVER HELLMANN'S MAYONNAISE OGILVY BRASIL, São Paulo BRAZIL
BYO CUP DAY 7-ELEVEN SLURPEE LEO BURNETT, Melbourne AUSTRALIA
THE HUMAN PRESERVATION PROJECT WRIGLEY 5 GUM 42 ENTERTAINMENT- USA , BURBANK
B02 Alcoholic Drinks
TATTOO ADMISSION VARMA SAILOR JERRY RUM DRAFTFCB SPAIN, Madrid SPAIN
BIKERS CARLSBERG CARLSBERG DUVAL GUILLAUME MODEM, Antwerp BELGIUM
THE CLAPPING GLOVE HAACHT BREWERY PRIMUS BOONDOGGLE, Leuven BELGIUM
VIDEOSNATCH CARLSBERG GROUP TUBORG OGILVY & MATHER UKRAINE, Kiev UKRAINE
SORRY ABOUT THE TWIGS, FOLKS DB BREWERIES MONTEITH'S CRUSHED CIDER COLENSO BBDO, Auckland NEW ZEALAND
B03 Fast Moving Consumer Goods (not including food)
THE 3M EARPLUGS VOLUME-DOWN PACKAGING 3M DEUTSCHLAND 3M SOLAR EAR PLUGS SCHOLZ & FRIENDS BERLIN GERMANY
THE SURF CLUB PROJECT DULUX DULUX WEATHERSHIELD- CLEMENGER BBDO MELBOURNE AUSTRALIA
DOWNY SOFTNESS EXCHANGE MACHINE P&G DOWNY GREY MEXICO, Mexico City MEXICO
SPONSOR THE WHITE HOUSE RECKITT BENCKISER VANISH NAPISAN CRYSTAL WHITE EURO RSCG AUSTRALIA, Sydney AUSTRALIA
B04 Durable Goods
IKEA ROTHENBURG IKEA IKEA WIRZ/BBDO, Zürich SWITZERLAND
HANDPAINTED OUTDOORS ROYAL COPENHAGEN HANDPAINTED PORCELAIN UNCLE GREY, Copenhagen DENMARK
THE BEAUTY OF A SECOND MONTBLANC INTERNATIONAL- NICOLAS RIEUSSEC CHRONOGRAPH LEO BURNETT, Milan ITALY
DIG DEEPER HBO TRUE BLOOD BBDO NEW YORK USA
BID YOUR SWEAT NIKE NIKE + JWT MEXICO, Mexico City MEXICO
FIND THE FORCE OF SILENCE ROWENTA / SEB GROUP ROWENTA PUBLICIS CONSEIL, Paris FRANCE
GRILL MAYOR McCORMICK GRILL MATES McCORMICK GRILL MATES R/GA, New York USA
B05 Retail (Incl. Restaurants)
METROPOLITANR- WIMPY BRAILLE BURGER WIMPY BRAILLE MENU SOUTH AFRICA EPUBLIC, Johannesburg
VIP FRIDGE MAGNET RED TOMATO PIZZA RESTAURANT TBWA\RAAD, Dubai UNITED ARAB EMIRATES
HAMBURGER TIMETABLE McDONALD'S McDONALD'S RESTAURANT AT DDB WARSAW POLAND CENTRAL TRAIN STATION
FASHION LIKE C&A C&A DDB BRASIL, São Paulo BRAZIL
LOOK BLOCK C&A C&A DDB BRASIL, São Paulo BRAZIL
FLAVOR RADIO BR KOREA DUNKIN' DONUTS CHEIL WORLDWIDE, Seoul SOUTH KOREA
SUNNY SALE EMART EMART CHEIL WORLDWIDE, Seoul SOUTH KOREA
MAGAZINEYOU MAGAZINE LUIZA MAGAZINE OGILVY BRASIL, São Paulo BRAZIL
B06 Cars & Automotive Services
HOW TO DISAPPEAR A 25,000 CAR JAM? TOM TOM TOM TOM HD TRAFFIC BUNGALOW25, Madrid SPAIN
THE WINTER ADJUSTED BEAR VOLKSWAGEN GROUP SWEDEN VOLKSWAGEN 4MOTION CARS DDB STOCKHOLM SWEDEN
UNDERCOVER TESTDRIVE ALFA ROMEO 159 DUVAL GUILLAUME MODEM, Antwerp BELGIUM
THE PEOPLE'S CAR PROJECT VOLKSWAGEN GROUP CHINA VOLKSWAGEN PROXIMITY CHINA, Beijing CHINA
TOYOTA IQ STREETVIEW TOYOTA BELGIUM TOYOTA IQ HAPPINESS BRUSSELS BELGIUM
HERE BALLOON S-OIL S-OIL CHEIL WORLDWIDE, Seoul SOUTH KOREA
B07 Entertainment & Leisure
CURIOSISM EXHIBITION PINACOTECA DO ESTADO DE SÃO NEW EXHIBITION OF THE COLLECTION F/NAZCA SAATCHI & SAATCHI, São Paulo BRAZIL PAULO
GAME SIGNATURES AUSTRALIAN FOOTBALL LEAGUE 2011 FINALS SERIES GEORGE PATTERSON Y&R, Melbourne AUSTRALIA
AN UNEXPECTED VISIT SPANAIR CHRISTMAS CAMPAIGN SHACKLETON, Madrid SPAIN
GREAT PAPER AIRPLANE PROJECT PIMA AIR AND SPACE MUSEUM PIMA AIR & SPACE MUSEUM BBDO SAN FRANCISCO USA ONE COPY SONG ADAM TENSTA ADAM TENSTA R/GA, New York USA
SHEIKH ASEFA ESTUDIANTES BASKETBALL CLUB McCANN ERICKSON SPAIN, Madrid SPAIN
B08 Publications & Media
GUITAR PEE BILLBOARD BRASIL BILLBOARD MAGAZINE ALMAPBBDO, São Paulo BRAZIL
PUSH TO ADD DRAMA TNT TURNER BROADCASTING TV CHANNEL DUVAL GUILLAUME MODEM, Antwerp BELGIUM SYSTEM
DOWNLOAD CONCERT COCA-COLA COLOMBIA COKE FM OGILVY & MATHER COLOMBIA, Bogotá COLOMBIA
THE BOOK THAT CAN´T WAIT ETERNA CADENCIA ETERNA CADENCIA DRAFTFCB BUENOS AIRES ARGENTINA
CAKE (HAVAS SPORT & DISCOVER WHAT YOU SHOULD NOT HAVE! CANAL+ BORGIA SERIES ENTERTAINMENT- FRANCE ), Puteaux
MIX AGAINST AIDS RADIO MIX FM RADIO STATION QUÊ COMUNICAÇÃO, Rio de Janeiro BRAZIL
SEARCH FOR THE WORLD CHAMPIONSHIP NBC SPORTS GROUP COMCAST SPORTSNET BAY AREA BBDO SAN FRANCISCO USA BABY
THE HEADLINE NEWS CUP SLEEVE AL NISR PUBLISHING GULF NEWS Y&R DUBAI UNITED ARAB EMIRATES
ALCATRAZ DELIVERY LA SEXTA ALCATRAZ TELEVISION SHOW LEO BURNETT IBERIA, Madrid SPAIN
GOD'S OWN DELIVERY BOYS BENNETT, COLEMAN & CO. THE TIMES OF INDIA - KERALA JWT, Chennai INDIA
THE NATIONAL SURPRISE PARTY JOE FM RADIO DALLAS, Antwerp BELGIUM
B09 Financial Products & Servcies
SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS AMERICAN EXPRESS CRISPIN PORTER + BOGUSKY, Boulder USA
CAR VS PIANO INTOUCH CAR INSURANCE BBDO RUSSIA GROUP, Moscow RUSSIA
B10 Business products & services
THE CHECK-IN THIEF SANYO VIDEO VERTRIEB SANTEC VIDEO SECURITY SERVICEPLAN, Munich GERMANY
B11 Corporate Image & Information
FASTEST CHRISTMAS CARD BMW (SCHWEIZ) BMW M5 DRAFTFCB, Zürich SWITZERLAND
THE SOLAR ANNUAL REPORT 2011 AUSTRIA SOLAR VERBAND AUSTRIA SOLAR SERVICEPLAN, Munich GERMANY
MERRY PAYCHECK DNB - THE NORWEGIAN BANK BANK TRY/APT ADVERTISING AGENCY, Oslo NORWAY
THE WORLD'S MOST DOWNLOADED MAN CAMERA CLARA PHOTOGRAPHY PHOTOGRAPHY STUDIO FILADELFIA COMUNICAÇÃO, Belo BRAZIL STUDIO Horizonte
BOTTLE LIGHT PEPSICO PEPSI BBDO GUERRERO, Makati City THE PHILIPPINES
TURN ON CHRISTMAS WITH VODAFONE VODAFONE VODAFONE TANGO, Madrid SPAIN
CHEER O METER COCA-COLA COCA-COLA OGILVY & MATHER ARGENTINA, Buenos ARGENTINA Aires
THE FINISH LINE MEN OLYMPIKUS RUNNINS DM9SUL, Porto Alegre BRAZIL
BABY LOOK MARISA MARISA FISCHER & FRIENDS, São Paulo BRAZIL
B12 Commercial Public Services Incl. Healthcare & Medical
PFIZER: THE TARMY PFIZER PFIZER CHAMPIX ONE GREEN BEAN, Sydney AUSTRALIA
TERRA POO WIFI TERRA MÉXICO TERRA DDB MEXICO, Mexico City MEXICO
BRACKETS BY SIX YEAR OLDS AT&T AT&T BBDO NEW YORK USA
+ ARTE BRAZILIAN ACADEMY OF ART INSTITUTIONAL- DDB BRASIL, São Paulo BRAZIL
BIN THE WORST OF 2011 FCC - CITIZEN SERVICES FCC SEASON'S GREETINGS SHACKLETON, Madrid SPAIN
B13 Charities
I HAVE ALREADY DIED ALS FOUNDATION NETHERLANDS CHARITY PUBLICIS, Amsterdam THE NETHERLANDS
WHO CARES? SWEDISH ARMED FORCES RECRUITMENT DDB STOCKHOLM SWEDEN
AMAZON PROJECT WAVES FOR WATER WAVES FOR WATER LODUCCA, São Paulo BRAZIL
INK PAD DOOR STEP SCHOOL DOOR STEP SCHOOL LEO BURNETT INDIA, Mumbai INDIA
HAIR FOR HOPE CHULABHORN HOSPITAL CANCER PATIENTS DEPARTMENT THE LEO BURNETT GROUP THAILAND, THAILAND Bangkok
BISCHOEFLICHE- THE POWER OF A COIN CHARITY KOLLE REBBE, Hamburg GERMANY S HILFSWERK MISEREOR
I WILL WORK FOR FREE PARALIFE FOUNDATION DISABILITY UNEMPLOYMENT PUBLICIS MEXICO MEXICO AWARENESS
THE CHARITY TEST DRIVE DAIMLER MERCEDES-BENZ- JUNG von MATT, Hamburg GERMANY
B14 Public Health & Safety, Pubic Awareness Messages
RIVERS OF LIGHT MINISTRY OF DEFENSE HUMANITARIAN DEMOBILIZATIO- LOWE-SSP3, Bogotá COLOMBIA N PROGRAM
ASSOCIAZIONE ONLUS THE CASTING SIEROPOSITIVO- WORLD AIDS DAY 2011 TBWA\ITALIA, Milan ITALY .IT
SAVE THE LIFE AVIS NAZIONALE VOLUNTEER ASSOCIATION OF BLOOD LEO BURNETT, Milan ITALY DONATION
THE RETURN OF DICTATOR BEN ALI ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN MEMAC OGILVY LABEL TUNISIA, Tunis TUNISIA
AUDIODESCRIPT- ART NEVER SEEN AUDIO DESCRIPTION AWARENESS DDB WARSAW POLAND ION FOUNDATION
THE ANTI-TERROR BAG PERCEPT PERCEPT PERCEPT/H, Mumbai INDIA SO YOU THINK YOU WILL DANCE? STOP THE TRAFFIK COALITION TO HELP STOP THE SALE OF DUVAL GUILLAUME MODEM, Antwerp BELGIUM PEOPLE
SMOKING KID THAI HEALTH PROMOTION ANTI-SMOKING AWARENESS OGILVY & MATHER, Bangkok THAILAND FOUNDATION
HELP I WANT TO SAVE A LIFE HELP REMEDIES BANDAGES DROGA5, New York USA
WAITING TICKET SANTA CASA DE MISERICÓRDIA DE ORGAN DONATION Y&R SÃO PAULO BRAZIL SÃO PAULO
JOHANNITER-UN- VOLUNTARY HUMANITARIAN RADIO GHOSTS SERVICEPLAN, Munich GERMANY FALL-HILFE ORGANISATION
TEDX HAIRDRESSERS TED TED TALKS OGILVY & MATHER ARGENTINA, Buenos ARGENTINA Aires
TWEETBULLETS MUSEO DE MEMORIA Y TOLERANCIA MUSEO DE MEMORIA Y TOLERANCIA OGILVY MEXICO, Mexico City MEXICO
C01 Best Integrated Campaign Led by Promotion and Activation
IKEA ROTHENBURG IKEA IKEA WIRZ/BBDO, Zürich SWITZERLAND
CHANGE FLIGHT AND AIRLINE WIDERØE TORP AIRPORT McCANN NORWAY, Oslo NORWAY
THE SECRET IDOL EZAKI GLICO FRUIT GELATO ICE CREAM ENGINE FILM, Tokyo JAPAN
STEAL BANKSY ART SERIES HOTELS HOTEL PROMOTION NAKED COMMUNICATION- AUSTRALIA S, Sydney
THE CNN ECOSPHERE TURNER BROADCASTING SYSTEMS CNN HEIMAT, Berlin GERMANY DEUTSCHLAND
I HAVE ALREADY DIED ALS FOUNDATION NETHERLANDS CHARITY PUBLICIS, Amsterdam THE NETHERLANDS
MEMORIES FOR THE FUTURE GOOGLE JAPAN GOOGLE HAKUHODO, Tokyo JAPAN
SPILLMANN/FEL- NAMES PROMOTION MICASA FURNITURE RETAILER SWITZERLAND SER/LEO BURNETT, Zürich
WHO CARES? SWEDISH ARMED FORCES RECRUITMENT DDB STOCKHOLM SWEDEN
THE BEAUTY OF A SECOND MONTBLANC INTERNATIONAL- NICOLAS RIEUSSEC CHRONOGRAPH LEO BURNETT, Milan ITALY
IKEA RENT IKEA IKEA RENT 303LOWE, Sydney AUSTRALIA
THE PEOPLE'S CAR PROJECT VOLKSWAGEN GROUP CHINA VOLKSWAGEN PROXIMITY CHINA, Beijing CHINA
THE WORLD´S FASTEST PURCHASE PUMA PUMA FAAS CIRCUS DF, Mexico City MEXICO
INSIGHT SAMSUNG ELECTRONICS SAMSUNG CAMERA CHEIL WORLDWIDE, Seoul SOUTH KOREA
BE THE COACH SOUTH AFRICAN BREWERIES CARLING BLACK LABEL OGILVY CAPE TOWN SOUTH AFRICA
BYO CUP DAY 7-ELEVEN SLURPEE LEO BURNETT, Melbourne AUSTRALIA
SORRY ABOUT THE TWIGS, FOLKS DB BREWERIES MONTEITH'S CRUSHED CIDER COLENSO BBDO, Auckland NEW ZEALAND
THE HUMAN PRESERVATION PROJECT WRIGLEY 5 GUM 42 ENTERTAINMENT- USA , BURBANK
BHF - VINNIE THE BRITISH HEART FOUNDATION CHARITY GREY LONDON UNITED KINGDOM
HELL PIZZA ROULETTE HELL PIZZA HELL PIZZA BARNES, CATMUR & FRIENDS, Auckland NEW ZEALAND