Brady LaRock 4906 Zuma Ct • Dallas, TX • 75206 CELL (214) 726-2286 • E-MAIL
[email protected] OBJECTIVE I have 14 years of diverse radio and media experience, with a large portion of my time spent in Sports Media & Marketing. I’m confident in my ability to communicate, think on my feet, and thrive in a fast paced environment. EXPERIENCE Entercom Radio - Dallas, TX - 2017 to Present Account Executive: Representing 105.3 The Fan (Official Dallas Cowboys and Texas Rangers radio station) and focusing on lifestyle sports marketing campaigns. Manage and work in partnership with direct clients and top advertising agencies for ongoing account needs. Develop comprehensive integrated multi-platform programs using Entercom Media's assets such as terrestrial spot radio, on-air endorsements, events, podcasts, custom contesting/promotions, digital and social media elements. Generate an increase in revenue based on new business opportunities, untapped revenue streams, developmental programs and increasing share of existing clients. Understand client needs and provide solutions that drive results for advertisers while building and maintaining solid relationships with clients. Also representing 100.3 Jack FM, 98.7 KLUV, ALT 103.7, 1080 KRLD-AM, La Grande 107.5, Radio.com (25mm users nationwide), Texas State Networks (Over 130 AM & FM radio stations across Texas), and Entercom Digital (SEO/SEM, Social, Mobile, Email, Website, and more). WestwoodOne - Farmers Branch, TX - 2014 to 2018 On-Air Talent: Weekend air talent for the Hot AC, AC Active, and Hits Now (Top 40) formats of the WestwoodOne radio network. Talking about current events, pop culture, music, and anything relatable to the demo audience.