Brady LaRock 4906 Zuma Ct • , TX • 75206 CELL (214) 726-2286 • E-MAIL [email protected]

OBJECTIVE I have 14 years of diverse radio and media experience, with a large portion of my time spent in Sports Media & Marketing. I’m confident in my ability to communicate, think on my feet, and thrive in a fast paced environment.

EXPERIENCE Entercom Radio - Dallas, TX - 2017 to Present Account Executive:  Representing 105.3 The Fan (Official and Rangers radio station) and focusing on lifestyle sports marketing campaigns.  Manage and work in partnership with direct clients and top advertising agencies for ongoing account needs.  Develop comprehensive integrated multi-platform programs using Entercom Media's assets such as terrestrial spot radio, on-air endorsements, events, podcasts, custom contesting/promotions, digital and social media elements.  Generate an increase in revenue based on new business opportunities, untapped revenue streams, developmental programs and increasing share of existing clients.  Understand client needs and provide solutions that drive results for advertisers while building and maintaining solid relationships with clients.  Also representing 100.3 Jack FM, 98.7 KLUV, ALT 103.7, 1080 KRLD-AM, La Grande 107.5, Radio.com (25mm users nationwide), Texas State Networks (Over 130 AM & FM radio stations across Texas), and Entercom Digital (SEO/SEM, Social, Mobile, Email, Website, and more).

WestwoodOne - Farmers Branch, TX - 2014 to 2018 On-Air Talent:  Weekend air talent for the Hot AC, AC Active, and Hits Now (Top 40) formats of the WestwoodOne radio network.  Talking about current events, pop culture, music, and anything relatable to the demo audience.  On air on over 200 radio stations across the country with the ability to create relatable content and meet hard deadlines.  Trusted fill-in host for other various prime time and weekend air shifts when needed.

Brady LaRock • 788 Pierre Ln • Plano, TX • 75023 • CELL: (214) 726-2286 • E-MAIL: [email protected] EXPERIENCE CONT.

Travelers Insurance - Richardson, TX - 2015 to 2017 Insurance Service Representative:  Counsel customers/agents on underwriting eligibility, policy coverage, sell new coverage/products to existing customers as appropriate.  Review phone requested cancellations and reinstatements and make appropriate decisions to resolve.  Online billing systems and agency portal expert providing proactive agency sales support as well as assist co-workers in mastering these systems and sell their benefits to the agents.

Townsquare Media – Grand Junction, CO via Dallas, TX - 2013 to 2015 Afternoon Drive On-Air Host:  Hosted afternoon show on Mix 104.3 (Hot AC) - KMXY-FM  Extended Time Spent Listening and raised the station’s position in the Nielson ratings while creating local/relatable content for listeners.  Managed a daily blog on station’s website, posting stories/videos on topics that matched the audience lifestyle and increased web traffic.

iHeart Media - Dallas, TX - 2013 to 2015 News & Traffic Anchor/Producer:  Anchoring traffic & news reports on radio stations across the country, providing up to date reports as often as every 5 minutes. Also researched, wrote, and produced all traffic reports/news stories.  Worked on FOX 7 (KTBC-TV) in Austin, TX as Traffic Anchor, creating traffic reports with TV maps, working with producers & anchors to deliver live reports during morning rush hour.  Trusted fill-in anchor for multiple stations across Dallas, Houston, San Antonio, Austin, Phoenix, Oklahoma City, Tulsa, Sirius-XM & iHeart Radio.

Prophecy Radio Group, LLC - Sherman, TX - 2009 to 2012 On-Air Talent & Promotions/Production Director:  Primarily hosted Afternoon Drive show but hosted Middays and Morning Drive for stretches throughout my tenure. Endorser for Dish Network.  Established Station Social Media presence, developed/grew email database ten fold, quadrupled web traffic by implementing creative web based promotions and effectively promoting them on air & social media.  Coordinated events, promotions, on-air contesting & schedules. Solely operated station website, creating and managing content hourly.  Ran production department and would write, voice, produce commercials/promo’s/PSA’s. Use sound effects, music beds, etc and mix down audio to air.

Brady LaRock • 788 Pierre Ln • Plano, TX • 75023 • CELL: (214) 726-2286 • E-MAIL: [email protected] EXPERIENCE CONT.

Dallas Cowboys - Arlington, TX - 2007 to 2011 Game Day Entertainment/Promotions Department:  Fulfill and execute all promotions for all home games, on and off the field. Including Assisting Rowdy (Mascot), Pre-Game Pyrotechnics Presentation, and the Dallas Cowboys Cheerleaders.  Fill-in for Dallas Cowboys Mascot on Street Appearances, etc.

Dallas Desperados - Dallas, TX - 2002 to 2008 Game Day Operations Assistant:  Assisted Game Day Operations department by operating in on-field promotions team, Arena Football League ball facilitator, assist with creating game day video/audio presentation, and assist PA Announcer (With play calls/Live Read Sponsorships, etc)

EDUCATION Diploma Plano East Senior High School, Plano, TX 75074 Graduated 2008

SKILLS Microsoft Office: Word, PowerPoint, Excel, Outlook Media: SalesForce, Wide Orbit, Nielsen, RAB, Miller Kaplan Audio/Video: Adobe Audition, Final Cut Pro, Photoshop Social Media: Facebook, Twitter, YouTube, Instagram for Business Mgmt

MY CLIENTS

Brady LaRock • 788 Pierre Ln • Plano, TX • 75023 • CELL: (214) 726-2286 • E-MAIL: [email protected]