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Brady Larock 4906 Zuma Ct • Dallas, TX • 75206 CELL (214) 726-2286 • E-MAIL [email protected]

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Brady Larock 4906 Zuma Ct • Dallas, TX • 75206 CELL (214) 726-2286 • E-MAIL Bradylarock@Gmail.Com Brady LaRock 4906 Zuma Ct • Dallas, TX • 75206 CELL (214) 726-2286 • E-MAIL [email protected] OBJECTIVE I have 14 years of diverse radio and media experience, with a large portion of my time spent in Sports Media & Marketing. I’m confident in my ability to communicate, think on my feet, and thrive in a fast paced environment. EXPERIENCE Entercom Radio - Dallas, TX - 2017 to Present Account Executive: Representing 105.3 The Fan (Official Dallas Cowboys and Texas Rangers radio station) and focusing on lifestyle sports marketing campaigns. Manage and work in partnership with direct clients and top advertising agencies for ongoing account needs. Develop comprehensive integrated multi-platform programs using Entercom Media's assets such as terrestrial spot radio, on-air endorsements, events, podcasts, custom contesting/promotions, digital and social media elements. Generate an increase in revenue based on new business opportunities, untapped revenue streams, developmental programs and increasing share of existing clients. Understand client needs and provide solutions that drive results for advertisers while building and maintaining solid relationships with clients. Also representing 100.3 Jack FM, 98.7 KLUV, ALT 103.7, 1080 KRLD-AM, La Grande 107.5, Radio.com (25mm users nationwide), Texas State Networks (Over 130 AM & FM radio stations across Texas), and Entercom Digital (SEO/SEM, Social, Mobile, Email, Website, and more). WestwoodOne - Farmers Branch, TX - 2014 to 2018 On-Air Talent: Weekend air talent for the Hot AC, AC Active, and Hits Now (Top 40) formats of the WestwoodOne radio network. Talking about current events, pop culture, music, and anything relatable to the demo audience. On air on over 200 radio stations across the country with the ability to create relatable content and meet hard deadlines. Trusted fill-in host for other various prime time and weekend air shifts when needed. Brady LaRock • 788 Pierre Ln • Plano, TX • 75023 • CELL: (214) 726-2286 • E-MAIL: [email protected] EXPERIENCE CONT. Travelers Insurance - Richardson, TX - 2015 to 2017 Insurance Service Representative: Counsel customers/agents on underwriting eligibility, policy coverage, sell new coverage/products to existing customers as appropriate. Review phone requested cancellations and reinstatements and make appropriate decisions to resolve. Online billing systems and agency portal expert providing proactive agency sales support as well as assist co-workers in mastering these systems and sell their benefits to the agents. Townsquare Media – Grand Junction, CO via Dallas, TX - 2013 to 2015 Afternoon Drive On-Air Host: Hosted afternoon show on Mix 104.3 (Hot AC) - KMXY-FM Extended Time Spent Listening and raised the station’s position in the Nielson ratings while creating local/relatable content for listeners. Managed a daily blog on station’s website, posting stories/videos on topics that matched the audience lifestyle and increased web traffic. iHeart Media - Dallas, TX - 2013 to 2015 News & Traffic Anchor/Producer: Anchoring traffic & news reports on radio stations across the country, providing up to date reports as often as every 5 minutes. Also researched, wrote, and produced all traffic reports/news stories. Worked on FOX 7 (KTBC-TV) in Austin, TX as Traffic Anchor, creating traffic reports with TV maps, working with producers & anchors to deliver live reports during morning rush hour. Trusted fill-in anchor for multiple stations across Dallas, Houston, San Antonio, Austin, Phoenix, Oklahoma City, Tulsa, Sirius-XM & iHeart Radio. Prophecy Radio Group, LLC - Sherman, TX - 2009 to 2012 On-Air Talent & Promotions/Production Director: Primarily hosted Afternoon Drive show but hosted Middays and Morning Drive for stretches throughout my tenure. Endorser for Dish Network. Established Station Social Media presence, developed/grew email database ten fold, quadrupled web traffic by implementing creative web based promotions and effectively promoting them on air & social media. Coordinated events, promotions, on-air contesting & schedules. Solely operated station website, creating and managing content hourly. Ran production department and would write, voice, produce commercials/promo’s/PSA’s. Use sound effects, music beds, etc and mix down audio to air. Brady LaRock • 788 Pierre Ln • Plano, TX • 75023 • CELL: (214) 726-2286 • E-MAIL: [email protected] EXPERIENCE CONT. Dallas Cowboys - Arlington, TX - 2007 to 2011 Game Day Entertainment/Promotions Department: Fulfill and execute all promotions for all home games, on and off the field. Including Assisting Rowdy (Mascot), Pre-Game Pyrotechnics Presentation, and the Dallas Cowboys Cheerleaders. Fill-in for Dallas Cowboys Mascot on Street Appearances, etc. Dallas Desperados - Dallas, TX - 2002 to 2008 Game Day Operations Assistant: Assisted Game Day Operations department by operating in on-field promotions team, Arena Football League ball facilitator, assist with creating game day video/audio presentation, and assist PA Announcer (With play calls/Live Read Sponsorships, etc) EDUCATION Diploma Plano East Senior High School, Plano, TX 75074 Graduated 2008 SKILLS Microsoft Office: Word, PowerPoint, Excel, Outlook Media: SalesForce, Wide Orbit, Nielsen, RAB, Miller Kaplan Audio/Video: Adobe Audition, Final Cut Pro, Photoshop Social Media: Facebook, Twitter, YouTube, Instagram for Business Mgmt MY CLIENTS Brady LaRock • 788 Pierre Ln • Plano, TX • 75023 • CELL: (214) 726-2286 • E-MAIL: [email protected] .
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