Hudson Yards Pressures Pols to Fund Tunnel the List

Home , Lightship Ambrose, Music Under New York

CRAINSNEW YORK BUSINESS

NEW YORK BUSINESS® SEPTEMBER 4 - 10, 2017 | PRICE $3.00

HUDSON YARDS PRESSURES POLS TO FUND TUNNEL P. 6 HOW THE MAYOR WILL GOVERN UNTIL ELECTION DAY P. 9 The THE LIST New York’s Underground largest real estate investment trusts P. 11

VOL. XXXIII, NO. 36 WWW.CRAINSNEWYORK.COM Sound A record number of musicians are playing in the subway—not just for the money but as a platform to launch their career PAGE 13

NEWSPAPER

P001_CN_20170904.indd 1 9/1/17 1:14 PM Building Owners. Time is running out... New York City is currently offering an amnesty program to waive civil and criminal penalties if there is improper gas work or appliances in your building.

For more information on the program contact NYC Department of Buildings customer service (212) 393-2406 or visit gasamnesty.nyc

This message is sponsored by the Plumbing Foundation City of New York.

CN018318.indd 1 8/2/17 12:06 PM SEPTEMBER 4 - 10, 2017 CRAINSNEW YORK BUSINESS

FROM THE NEWSROOM | JEANHEE KIM | ASSISTANT MANAGING EDITOR IN THIS ISSUE

The child care gap 4 AGENDA 5 IN CASE YOU MISSED IT LABOR DAY is an apt name for it. By the uno cial last day of A plan to 6 POLITICS summer, I’m exhausted. toll Midtown 8 ASKED & ANSWERED trafc stalled Don’t get me wrong —summer is fantastic. But all season a decade ago. 9 REAL ESTATE A new effort long for working parents like me and my husband, we have could succeed. been dropping o and picking up day campers at work- 10 VIEWPOINTS unfriendly hours. And then by mid-August camps end, with 11 THE LIST two more weeks to go (plus the two days before city public FEATURES schools open Sept. 7). Families must either go on vacation or into patchwork mode, begging for help to ensure care for 13 THE UNDERGROUND SOUND their kids. One Friday, a day aer bringing my 9-year-old to the o ce, I let my usually mature 12-year-old, Chiara, The right employers P. stay home with her sister. Around 3 p.m., she called me 44 understand they NICHOLAS ZIKOS in tears. “Oma, I’m in charge, right? Please tell Jemma “ to return my slime and do what I tell her to right now!” need to be exible, (Google “slime videos” to see what today’s kids are up to.) especially the Kristin Savilia is a parent of four—three of them school last two weeks age—and the CEO of Joor, a digital wholesale fashion market place with 75 employees. “Damn camps ended on of summer Aug. 17!” she told me. Over the next week she let a senior 44 GOTHAM GIGS manager bring her child to work, did the same with one of 45 SNAPS her own children (when her husband or baby sitters were unavailable) and ensured 46 FOR THE RECORD coverage for a number of employees on vacation. e following week she took vacation herself. “e right employers understand that their employees are hardwork- 47 PHOTO FINISH ing,” she said. “And they need to be exible, especially the last two weeks of summer.” CORRECTIONS For the lucky few whose employers sponsor child care centers near their work- Maintenance fees did not increase after South- bridge Tower exited the Mitchel-Lama program, place, service may continue year-round. Some companies even oer a day camp for contrary to what Gale Brewer asserted in public those two weeks. “A lot of employers are starting to understand that their employees testimony. This fact was misstated, according are more productive at work if this stressful issue is taken care of,” said a spokes- to Brewer’s testimony, in “The War Inside Trump Village,” published Aug. 21. woman for Bright Horizons Family Solutions, which oers private child care. Susan Avery earned a bachelor of science from I have it easy compared with parents who cannot nd reliable, aordable child Hunter College. Her degree was misstated in care all year long. U.S. businesses lose approximately $4.4 billion annually because “Dancing the Dream,” published Aug. 7. of employees absent as a result of child care breakdowns. In New York state, 66% of children have all available parents working. Mayor Bill de Blasio’s universal pre-K eorts provide some relief several months of the year. But the issue of child care largely has been ignored. “We haven’t addressed child care in the U.S. in any way,” said Julie Kashen, policy director for Make It Work, which in 2015 proposed a national child care subsidy. “Summer is when it hits home for the majority of families at wider income levels.” I hope there’s a solution for all families soon. ON THE COVER PHOTO: BUCK ENNIS

OCT. 5 CONFERENCE CALLOUT DIGITAL DISPATCHES CRAIN’S ENTERTAINMENT SUMMIT Go to CrainsNewYork.com JOIN CRAIN’S as we bring together NOMINATE Do you know a whiz the leaders of New York’s booming kid? On Nov. 27 our 20 Under lm and TV industry, including 20 list will recognize the New > studio owner Doug Steiner, York area’s youngest business for a discussion about the future brains. Let us know who should of one of the city’s be included at CrainsNewYork fastest-growing sectors. .com/20Nominate. Meet our NY MARRIOTT past honorees at CrainsNewYork DOWNTOWN .com/20Under20. 8:30 to 10:30 a.m. READ The “great vacancy caper” [email protected] ensures that the city’s affordable-housing emergency will last forever. Vol. XXXIII, No. 36, Sept. 4, 2017—Crain’s New York Business (ISSN 8756-789X) is published weekly, except for double READ Mayor Bill de Blasio is again trying to issues the weeks of June 26, July 10, July 24, Aug. 7, Aug. 21 and Dec. 18, by Crain Communications Inc., 685 Third Ave., New York, NY 10017. Periodicals postage paid at New York, NY, and additional mailing of ces. Postmaster: Send address unseat Republican state senators. But that changes to: Crain’s New York Business, Circulation Department, 1155 Gratiot Ave., Detroit, MI 48207-2912. effort back red in 2014. Republicans used For subscriber service: Call 877-824-9379. Fax 313-446-6777. $3.00 a copy, $99.95 one year, $179.95 two years. the mayor’s involvement to rally supporters. (GST No. 13676-0444-RT) ©Entire contents copyright 2017 by Crain Communications Inc. All rights reserved. BUCK ENNIS

SEPTEMBER 4, 2017 | CRAIN’S NEW YORK BUSINESS | 3

P003_CN_20170904.indd 3 9/1/17 1:37 PM WHAT’S NEW SEPTEMBER 4, 2017

AGENDATaxi regulations, like the industry, must adapt to changing times

or decades the city’s taxi industry was in the driver’s seat. Yellow cabs were the only way to get a quick and personal ride anywhere in the ve boroughs. No other for-hire ve- hicle could legally make pickups that were not arranged in Fadvance. In exchange for that monopolistic position, regulators imposed strict rules on the industry, from how the cars were out tted to how long drivers could stay behind the wheel. For example, cabbies are not allowed to turn down passengers because of where they want to go in RACING THE COMPETITION: the city, and drivers must charge rates set by the Taxi and Limousine Taxis need Commission. Another standard is 12-hour shifts, which are not only gru- more exibility from the city eling but also entail driving at times when customers are scarce. The to survive the mandate, which many cabbies circumvent, is to ensure that taxis are advent of Uber. available any hour of the day, just like subways. Furthermore, hacks must pay upfront to lease cabs and then try to make that money back, drivers will have more exibility to work when they want to and for as long rather than work on commission. as they want to. In the pilot, New York City Taxi Group drivers will use an But in the past few years, Gett, Ly , Uber, Via and others have broken app to locate and lease a taxi near them, saving them the trek to a far-ung the taxi monopoly, allowing New Yorkers to get cablike service with a few garage. e change will likely lead to shorter shi s and more taxis on the taps on a smartphone—and usually for less road during rush hour than at other times, money. As customers ocked to taxis’ new Cabs are part of New York’s history. but that’s as it should be. ere is no reason rivals, so did drivers, not only to try to earn for lots of cabs to be cruising around, wasting more, but also to have more control over But if they can’t keep up with their gas and pounding asphalt in a lonely quest their terms of employment. Suddenly cabs rivals, they won’t be part of its future for customers. Taxis can be hailed by an app were sitting idle for lack of drivers. now too, in theory allowing them to provide Times have changed drastically in the sucient service with fewer vehicles. industry. Regulation should change with them. e Taxi and Limousine Regulators should consider other moves that allow the industry to ex- Commission realizes this and has started to relax some of its rigid rules. periment with technology, leasing arrangements and even fares to meet Sept. 4 marks the formal launch of a pilot project that allows the industry the needs of drivers and passengers. Taxis are an integral part of New to better compete for drivers. Participants can work on commission rath- York’s history, but if precluded from keeping up with the marketplace, er than pay upfront for a daylong lease. By not starting their day in debt, they won’t be part of its future. — THE EDITORS

FINE PRINT A study by University of Arkansas researchers showed that traditional New York City public schools get more money per student than local charter schools. The de Blasio administration chalked up the difference to its teachers’ government-guaranteed pensions. But the study also found that charters in the city get less nonpublic funding—$492 per pupil, 59% less than public schools. That’s the largest discrepancy in the nation.

BY GERALD SCHIFMAN STAT

25 WORDS OR LESS EDUCATION INEQUITY S

WHEN THE CITY’S PUBLIC SCHOOLS reopen AND Sept. 7, one problem that will remain is theextreme segregation of students.

I swear, this T “ HE CI TY Average portion of nonwhite students whose classmates are will probably be 90% also nonwhite

my last pack Portion of nonwhite students’ — Staten Island resident Ralph classmates whose families receive public assistance Kalandis the day Mayor Bill de Blasio 50% signed a law raising the minimum price of a pack of cigarettes to $13 Years of learning that low-income students Increased likelihood that students from $10.50. The price hike takes attending af uent schools are ahead of their in integrated schools will enroll in effect in January. 2 counterparts in high-poverty schools 68% four-year college

BUCK ENNIS, AP IMAGES ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY. SOURCES Crain’s analysis of K-12 Education Department data; Century Foundation

4 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 4, 2017

P004_CN_20170904.indd 4 9/1/17 2:02 PM AGENDA ICYMI CRAINSNEW YORK BUSINESS Publisher, VP Jill R. Kaplan executive assistant Devin Arroyo, 212.210.0701

EDITORIAL editor Jeremy Smerd Council seeks power to nix managing editor Brendan O’Connor assistant managing editors Erik Engquist, Jeanhee Kim, Robin D. Schatz as-of-right development too copy desk chief Telisha Bryan art director Carolyn McClain ITY COUNCILWOMAN Margaret Chin rst threatened photographer Buck Ennis to sue. Now she’s trying to alter the rules to stop a trio MAKING HER senior reporters Joe Anuta, Aaron Elstein, of towers from being built on the Lower East Side. e OWN RULES: Matthew Flamm, Daniel Geiger Thanks to reporters Jonathan LaMantia, Caroline Lewis C de Blasio administration has already said the developments Chin’s efforts, data reporter Gerald Schifman she and her web producer Peter D’Amato comply with existing land-use rules and likely will get the OK. colleagues columnist Greg David Chin’s workaround, however, represents a new front in coun- could gain contributing editors Tom Acitelli, more power Theresa Agovino, Erik Ipsen, Cara S. Trager cil members’ eorts to block projects, even those that require over land-use applications. ADVERTISING only minor approvals. www.crainsnewyork.com/advertise Chin introduced legislation last month to let city ocials advertising director Irene Bar-Am, 212.210.0133, [email protected] apply for small zoning changes without going through a senior account managers behind-the-scenes vetting process with the Planning Depart- Lauren Black, Zita Doktor, Rob Pierce, Stuart Smilowitz, Debora Stein ment—which can take up to a year. If that passes, she plans to senior marketing coordinator introduce a bill that would allow her to tinker with the pro- Charles Fontanilla, 212.210.0145 [email protected] posed Two Bridges towers before they get the green light. e sales coordinator Devin Arroyo, August legislation could upend other projects that largely conform to existing zoning. 212.210.0701, [email protected] Chin’s immediate goal is to exert more control over Two Bridges. But she also wants to give council members ONLINE general manager more power over land-use applications. According to an unwritten rule, the entire body already votes in lockstep Rosemary Maggiore, 212.210.0237, with the local representative, who is oen inuenced by community groups hostile to changes to a neighbor- [email protected] CUSTOM CONTENT hood’s character and density. It’s unclear how the council will respond to her eort. Earlier this year Councilman director of custom content Ben Kallos shepherded bills to the mayor’s desk that altered the framework of an obscure land-use body, the Board Patty Oppenheimer, 212.210.0711, of Standards and Appeals. But he had complained for years about the board’s opacity and esoteric decision making. [email protected] custom project manager Danielle Brody, Because many others shared his objections, it was relatively easy to get buy-in from his colleagues. [email protected] In Chin’s case the council might not want to change rules in response to an isolated conict. But her willingness EVENTS www.crainsnewyork.com/events to redraw the blueprints of city government in response to a set of buildings she doesn’t like could set a precedent director of conferences & events for next year’s council. – JOE ANUTA Courtney Williams, 212.210.0257, [email protected] manager of conferences & events Adrienne Yee, [email protected] Sweet technology A rising tide events coordinator Ashlee Schuppius, DATA POINT e world’s third-largest chocolate pro- A fourth NYC Ferry line launched last [email protected] THE CITY’S “REAL” UNEMPLOYMENT ducer, Italy’s Ferrero International, will week. Queens residents in Astoria and AUDIENCE DEVELOPMENT director of audience & content set up an innovation science division in RATE, WHICH INCLUDES PART-TIME Long Island City are now hooked up to partnership development Michael O’Connor, 4,200 square feet of space at the Bridge WORKERS SEEKING FULL-TIME JOBS, Roosevelt Island, East 34th Street and 212.210.0738, at Cornell Tech, on Roosevelt Island. Wall Street via the new route. e fer- [email protected] e company said it “will develop DROPPED TO 7.2%, A LOW DATING ries, originating near Hallets Point, run REPRINTS cutting-edge research and technologies BACK TO 1995. THE UNEMPLOYMENT every 25 minutes during rush hour. reprint account executive Lauren Melesio, that will have transformational eects 212.210.0707 on our products and business.” RATE WAS 4.7% IN JULY. Money sails through PRODUCTION e city gave the South Street Seaport production and pre-press director Weighting game Simone Pryce Museum $4.5 million to restore the media services manager Nicole Spell e city is postponing implementing Masthead maneuver lightship Ambrose, which was damaged

SUBSCRIPTION CUSTOMER SERVICE its calorie-count-posting rules pend- Newsweek executive editor Bob Roe has by Superstorm Sandy. e 110-year-old www.crainsnewyork.com/subscribe ing the FDA’s regulations going into replaced Matthew McAllester as editor lightship guided vessels into lower New [email protected] eect in May. e city was facing a in chief. McAllester had supplanted Jim York Bay from 1908 to 1932. 877.824.9379 (in the U.S. and Canada). restaurant- industry lawsuit that the Impoco in that role this year. $3.00 a copy for the print edition; or $99.95 federal government joined. e Trump one year, $179.95 two years, for print It’s not goodbye, Columbus subscriptions with digital access. administration postponed the FDA’s to contact the newsroom: rules by a year. Mayor Bill de Blasio backtracked from www.crainsnewyork.com/staff a plan to remove “hateful” monuments 685 Third Ave., New York, NY 10017-4024 P zer high-riser in the city, specically the Christopher phone: 212.210.0100; fax: 212.210.0799 Pharmaceutical giant Pzer is hoping Columbus statue in Columbus Circle. Entire contents ©copyright 2017 to seal a deal with Tishman Speyer for e mayor said the statue may instead Crain Communications Inc. All rights 800,000 square feet at the developer’s receive a plaque explaining its histori- reserved. ©CityBusiness is a registered planned Spiral tower at Hudson Yards cal context. trademark of MCP Inc., used under license agreement. by early next year. Once Pzer is on Gray Lady fends off ‘pit bull in lipstick’ CRAIN COMMUNICATIONS INC board, Tishman can break ground for chairman Keith E. Crain its 2.8 million-square-foot skyscraper Finding no malice, a Manhattan fed- vice chairman Mary Kay Crain in the summer. Pzer would move into eral judge dismissed former Alaska president K.C. Crain the Spiral in the second half of 2022. Gov. Sarah Palin’s defamation lawsuit Two technical knockouts in one senior executive vice president Chris Crain against e New York Times. At issue Showtime Networks will refund secretary Lexie Crain Armstrong Dumbphones was a June 14 editorial that suggested $99.99 to each customer who editor-in-chief emeritus Rance Crain e NYPD is replacing 36,000 smart- advertisements from a Palin politi- paid for HD pay-per-view live- chief nancial of cer Robert Recchia phones it gave to cops because they are cal action committee incited the 2011 streaming of the boxing match founder G.D. Crain Jr. [1885-1973] obsolete. e Nokia phones are run by shooting of U.S. Rep. Gabby Giords. between Floyd Mayweather Jr. and chairman Mrs. G.D. Crain Jr. [1911-1996] a Microso Windows system that Mic- e newspaper soon ran a correction Conor McGregor but experienced roso no longer supports. e NYPD stating there was no connection. Palin technical glitches.

will be switching to iPhones. can appeal the ruling. NEW YORK CITY DOT/FLICKR, AP IMAGES

SEPTEMBER 4, 2017 | CRAIN’S NEW YORK BUSINESS | 5

P005_CN_20170904.indd 5 9/1/17 2:10 PM AGENDA POLITICS

De Blasio seen shifting approach as election nears Mayor likely to duck ghts that offer foes traction BY WILL BREDDERMAN

n the months leading up to the Democratic primary and November’s 2017 election, Mayor Bill de general election, his swings at big- Blasio has announced free legal ticket items—and grabs at national services for tenants in housing prominence—have gotten broader, Icourt, a road map to shutter Rikers even as he puts o truly tough ghts. Island and a proposal to fund subway Of the major policy initiatives the repairs by taxing the city’s wealthy. He mayor has unveiled this year, only also has delayed a Garment District re- right-to-counsel got done immedi- zoning, kept a construction-safety bill ately. e Rikers plan calls for the city stalled in the City Council and punted to phase out the jail complex over SITTING PRETTY: The mayor’s approval ratings are mediocre, but polls show him far to a commission the consideration of a decade, with the initial stages not ahead of his little-known opponents. which public statues are o ensive. even starting until 2021. at largely It was typical of a mayor who spe- shis the pain and labor of establish- cializes in sweeping, symbolic ges- ing replacement jails around the ve ed attention from the Metropolitan at a time when the mayor is set to cruise tures, not the ne print of policy ideas. boroughs—in the face of certain com- Transportation Authority’s request for to a second term over Republican As- Such an approach carried him into munity opposition—to his successor. money from the mayor’s current bud- semblywoman Nicole Malliotakis. Gracie Mansion four years ago and has Meanwhile, the mayor gets bragging get. Most of all, it polished de Blasio’s And giving a commission 90 days kept his approval rating among Dem- rights as he canvasses the commu- image as a populist crusader. to determine how to deal with contro- ocratic voters high enough to deter a nities of color that make up his base versial monuments—notably that of challenge from other leading members and seeks the national spotlight—even Buying time Christopher Columbus in his epon- of the party, even as he scores lacklus- though he had for years resisted calls Meanwhile, issues less signicant ymous circle at West 59th Street (see ter ratings from the electorate at large. to close Rikers. to Democratic primary voters, such as “Senator Slams City Leaders for Tar- Actual governing has created vul- “He couldn’t be the last progressive the administration’s proposal to allow geting Columbus,” below)—will push nerabilities for the mayor, including on to get behind closing Rikers Island,” conversions to oce space in Mid- the worst of any uproar beyond the his signature issue of a ordable hous- said Queens Councilman Rory Lanc- town’s depleted Garment District, will Nov. 7 election while absolving de Bla- ing, as he has tried to foster new units man, a frequent liberal critic of de Bla- get pushed back until aer the cam- sio of culpability for the decision. without spiking fears of sio. “I think he’s denitely paign, temporarily silencing critics e mayor will lose a certain amount gentrication. “I think he’s playing it safe and sort of such as Manhattan Borough President of political clout next year, because he “e de Blasio style de nitely playing running out the clock.” Gale Brewer. will be in his nal term and contending is always about doing Similarly, insiders “ere’s a big distinction between with a new and probably more hostile two things that are op- it safe and sort agreed de Blasio’s pro- issues that impact the election and council speaker. But he also will have posite at the same time: posed millionaires’ tax issues that just sort of come up,” said shaken o any obligation to face the being against displace- of running out is mostly about posture. Bradley Tusk, a former aide to Sen- voters again and will continue to pos- ment while at the same the clock” His call to hike city in- ate Minority Leader Charles Schum- sess the biggest megaphone in the city. time helping develop- come taxes on individuals er and ex-Mayor Michael Bloomberg. “He will still have among those who ers through the process earning at least $500,000 “ere’s not a single person whose elected him and those who kept him in to build more in the name of a ordable per year and on households making vote will be impacted by the Garment power a deep sense of moral standing,” housing,” veteran political consultant $1 million or more would need Alba- District rezoning.” Sheinkopf predicted. Hank Sheinkopf said. “It’s being pro- ny’s approval, which the mayor lacks Attempting to push through a mea- “What you don’t do in an election gressive when it works and not taking the political wherewithal to get. sure unpopular with local elected o- year is create controversy,” he added. risks where you can get hurt.” But it cu ed Gov. Andrew Cuomo, cials, or directly confronting unions’ “Lead with your strengths, don’t make With polls suggesting the mayor who has tempered his scally con- allies in the council over their push for too many waves, and don’t put yourself will coast on the path to re-election servative instincts in pursuit of a na- heightened safety training in the con- in too many public situations where against token opposition in next week’s tional Democratic prole, and divert- struction industry, could stir the waters you can get hurt.” ■ Senator slams city leaders for targeting Columbus Savino shares post that calls mayor “gutless” and council speaker “ignorant”

STATE SEN. DIANE SAVINO shared a mistreatment of indigenous people and said his name change stemmed from of Native American populations on Facebook post defending Christopher role in establishing the trans- Atlantic his upbringing by his Italian-American “Spanish marauders” and Portuguese, Columbus and slamming Mayor Bill de slave trade. e diatribe Savino shared, mother’s side of the family, not politics. French and British colonists arriving Blasio and City Council Speaker Melis- by Lower Manhattan activist Arthur Savino, a key member of the Demo- aer Columbus. He omitted Colum- sa Mark-Viverito for the idea of disman- Piccolo, denied Columbus’ complicity. cratic splinter group that shares power bus’ oversight of the abduction of thou- tling the famed explorer’s statue in his “e never-ending attacks on Chris- with Republicans in the state Senate, sands of Arawak and Taino Indians, the eponymous Manhattan circle. topher Columbus are a reection of the prefaced the Facebook post with praise. shipping of some to Spain as slaves and Savino, a Staten Island Democrat, anti-Italian biases in America encour- “An historical recounting by Arthur Pic- the forcing of others into labor. was one of dozens of Italian-American aged over generations,” the screed read, colo on the misrepresenting of Christo- “Columbus not only sent the rst politicians who converged on City Hall noting that the mayor legally changed pher Columbus,” the lawmaker wrote. slaves across the Atlantic, he probably late last month to protest the possible his name while running for City Coun- “ank you, Arthur, for this piece.” sent more slaves—about 5,000—than removal of the monument at Columbus cil in 2001. “Right now we have the igno- e post, however, is misleading. It any other individual,” historian James Circle. De Blasio had just pledged to rant City Council speaker and the gut- asserts that Columbus wished to sail Loewen wrote. “When an Indian com- appoint a commission to make recom- less mayor of New York, who changed not for Spain but for “his beloved Italy,” mitted even a minor o ense, the Span- mendations about potentially o ensive his real name from Warren Wilhelm Jr. which did not become a unied polity ish cut o his ears or nose.” gures on city property, including the to Bill de Blasio for one purpose: to ad- until almost four centuries later. Histo- Columbus ruthlessly subdued na- towering sculpture. vance [his] political career in New York rians believe Columbus spoke Castilian tive resistance. e details are in letters Mark-Viverito had endorsed that City. ... Shame on both of them.” Spanish as his rst language. by Columbus and members of his ex-

NYCMAYORSOFFICE/FLICKR idea a day earlier, citing the adventurer’s e mayor, who speaks Italian, has Piccolo blamed the decimation peditions, Loewen noted. — W.B.

6 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 4, 2017

P006_CN_20170904.indd 6 9/1/17 1:11 PM BETTER OUTCOMES Expert insights on the health care debate in Washington

aren Ignagni is president and chief to offset the cost of deductibles, copays and and development. But we know that’s not true, executive of EmblemHealth, whose coinsurance. To characterize it as a bailout is a and it is important to have data—documentation K nonprofit health plans serve more than complete misunderstanding of exactly how the of R&D, profits and marketing costs—to be 3 million people with a range of commercial and fund transfer works. We are providing a tangible, able to look at that in the light of day. That’s government-sponsored health plans for large important benefit that has been promised to what health plans are required to do now. It is and small groups, individuals and families. For these individuals. Without the subsidies, many reasonable to expect other sectors to follow. the first of the five-part Better Outcomes series, states will require insurers to build higher costs Ignagni shared her insights with Crain’s Custom into premiums forcing up costs for everyone. Crain’s: In August, the Congressional Budget on the debate in Washington, D.C. over the Office reported that an end to subsidies health care law. It is a topic she knows well. As Crain’s: Eliminating the coverage mandate would trigger a 20% rise in premiums for the former CEO of America’s Health Insurance lets people delay buying insurance until they the most popular plans next year, while the Plans, Ignagni led the nation’s insurers in their are sick. What’s the best way to balance the federal budget deficit would soar by $194 negotiations over “Obamacare” in Washington. “risk pool” and encourage healthy people to billion in 10 years. Now what? buy coverage? Crain’s: When you were representing insurers, Karen Ignagni: I certainly hope that CBO report during 2008 to 2010 the discussion was Karen Ignagni: If we want to have a guaranteed will influence the debate so we can get back to a about expanding health coverage to 20 to 30 issue system—where everyone can buy discussion that is fact-driven. But that’s a very tall million more Americans. Ironically, the current insurance, no questions asked—everyone needs order, given the level of political discourse today. congressional debate by the GOP will decide to participate to make that affordable. In the past, Congress should look carefully at discussions whether millions of Americans will lose their when states offered guaranteed issue without that simply don’t make sense economically to insurance. Your thoughts? mandating participation, in every single state the constituents who are dependent on Congress to insurance markets blew up. If the country wants allow them to continue to access the health care Karen Ignagni: The debate has completely guaranteed issue—and I believe it does—then system. That’s simply what it boils down to— flipped. Leaders in both parties had been very there must be requirements to get everyone in. whether we shut the door, or keep it open. focused on providing broader access to care, with Otherwise guaranteed issue is simply an empty a range of proposals over the decades. Back in promise. The young and healthy gradually will no Crain’s: What happens next? 2008 to 2010 it was clear the country was ready; longer participate. We’re seeing that today. All the question was how to best go about it. It was the discussion around not enforcing a mandate, Karen Ignagni: Senators Lamar Alexander a very political discussion, very policy-intensive. not having a mandate, increases the number of (R-Tenn.) and Patty Murray (D-Wash.) reportedly The result was that more than 20 million people people who believe it’s not their responsibility to are working on a bipartisan package with such now have coverage and peace of mind, knowing participate. But if they get sick, they are jumping things as funding CSRs, as well as reinsurance, they can go to the doctor, get their preventive in, getting coverage and requiring everyone else in a key part of the ACA that was only a three-year care, and their children can get coverage. Having the pool to pay for it. It is a matter of fairness with program, but very useful in broadly distributing grown up in a family that was low-income and respect to people who are doing their fair share. If the costs of high-dollar claims. The package didn’t have health insurance, I can personally we want to make the promise of guarantee issue may include more state flexibility. New York is identify with that. Going back to those days when to everyone, we should be very clear about what it a leader in value-based payments in Medicaid. families worried that they couldn’t take their kids will take to keep that promise. They could learn from what Governor Andrew to the doctor during an asthma attack, or they Cuomo and his team have done here—partnered couldn’t get the drugs they needed ... that is not Crain’s: All the uncertainty surrounding health with hospitals and health plans to be forward- what anybody wants. I hope Washington does not care reform has triggered volatile premiums. thinking about new payment arrangements that lose sight of first principles—to make sure people How can we stabilize the market? reward providers for achieving efficiency. It’s a have a way into the health care system—because win-win for all. There’s an important place in the the stakes are now so high, with so many people Karen Ignagni: Short term, we need clarity discussions for state innovation. at risk of losing coverage. Talking about how many about funding the cost-sharing subsidies. people will lose coverage doesn’t represent the Second, there is bipartisan talk in Congress Karen Ignagni best values of this country, in my view. about reinsurance, a system where high costs CEO of EmblemHealth can be distributed more broadly. I expect we’ll Chairwoman, National Board of Advisors Crain’s: There is much uncertainty about see that in some of the bipartisan proposals that for Health Policy the current administration continuing the emerge in the fall. There also are administrative and Management at Affordable Care Act’s cost-sharing reduction tools to discourage people from getting coverage Columbia University’s subsidies, which the president has labeled when they need an expensive procedure and Mailman School of “insurance bailouts.” How critical are the then leaving the insurance pool. Another area Public Health cost-sharing reduction subsidies? is incentives that encourage younger, healthier Look out for Ignagni as our contributing people to purchase coverage. That means guest editor for the remainder of the Karen Ignagni: It’s important to step back and the older and sicker pay less, as costs can be Better Outcomes series. talk about exactly what these are: payments to distributed more broadly. Longer term, the insurers to offset reductions that we are required country must address cost containment. During to give lower-income individuals. The CSR the Obamacare debate our sector was asked to subsidy is not to the insurer. The government address cost and transparency. Now it’s time to promised low-income people—in red states and add the other key health care players. Take drug blue—that they would be given a helping hand costs. High pricing is explained away as research

ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS S1

Emblem Health Better Outcomes Comp REV G.indd 1 8/25/17 1:11 PM AGENDA ASKED & ANSWERED NONPROFITS INTERVIEW BY JUDITH MESSINA

KAREN GEER INTERSCHOOL ORCHESTRAS OF NEW YORK

t a time when classical music is straining to attract new and younger audiences, tuba player Karen Geer We are providing is working hard to cultivate the next generation of need-based scholarships musicians and music lovers. She leads the Inter- “ ASchool Orchestras of New York, a nonpro t whose eight musical for endangered ensembles—composed of 350 musicians ages 6 to 19—perform instruments such in schools, community centers and nursing homes, and onstage as the French horn, at venues such as Lincoln Center. Using scholarships, nancial bassoon, oboe, viola aid and sliding-scale tuition, ISO provides music education for and double bass kids of all incomes and in all neighborhoods. They must audi- tion and are placed in ensembles depending on their skill level. During Geer’s ve years at the helm, she has increased corporate philanthropy and more than doubled government support.

There’s a lot of competition for kids’ time, from digital devices to the great big city. How do you get their attention, especially for classical music? We’re trying to play in schools, such as a concert we did at Emily Dickinson elementary school on the Upper West Side. Conductor DOSSIER Steve Rochen chose dramatic music and explained what was going on in the orchestra. The kids talked about how it made them WHO SHE IS Executive feel powerful and how they were able to relate it to their lives. director of InterSchool Orchestras of New York Who selects the compositions the ensembles play? AGE 57 ISO conductors choose the music, both classical and crossover. This year we’re looking to do some musical theater and lm SALARY $105,000 scores and to commission young composers. We want young BUDGET $600,000 people to compose for youth orchestras. BORN Ridgewood, Ohio RESIDES Prospect-Lefferts What’s your recruiting plan? Gardens We are cross-marketing with professional music groups and EDUCATION Bachelor’s, schools, such as the Third Street Music School Settlement, to music education, Kent State; attract kids to play in our ensembles with other kids at their level. master’s, Manhattan School of This year we are providing a quarter of a million dollars in need- Music; juris doctorate, Fordham based scholarships, including for endangered instruments such University; legum doctorate, envi- as the French horn, bassoon, oboe, viola and double bass. ronmental law, Pace University A BRASSY BROAD Geer One of your goals is to raise ISO’s pro le. How are you doing that? began playing the tuba at age We have a publicist for the rst time. We do about 18 14 and became one of the few performances per year, and this year we were the rst orchestra women to take up the 30-pound to play at a Nets game. And we will perform at Oculus Plaza at instrument. When her high the World Trade Center to help start their concert series. We school marching band’s director performed at Carnegie Hall for our 45th anniversary in May, and tried to persuade her to play the bells instead, she refused. we are doing our nal concerts at the Brooklyn Museum and the “I was a feminist and wanted to Metropolitan Museum of Art. prove girls could do anything boys could do,” Geer said. What is your plan to expand? RECOVERING LAWYER We are really trying to grow in a sustained way. The plan is to She was a litigator at double the number of students to 700 by our 50th anniversary Harris Beach, which had in 2022 and to increase funding to support that by looking to its of ce on the 85th oor foundations. We are doing more high-pro le performances—such of 2 World Trade Center. as with Martín García of Orquesta Sinfónica Nacional del Sodre in Most days she clocked in Montevideo, Uruguay, who will guest-conduct in October—to bring at 8 a.m., but on Sept. 11 attention to our orchestra. she was behind schedule because she stopped to Do many ISO students go on to be professional musicians? vote in the city primary. “I stayed for a while to The goal is to help prepare kids for whatever profession they help rebuild the rm, want to go into. Some of them do elect to be musicians, but three but my heart wasn’t in kids in the ISO symphony are going to school to be doctors, and it anymore.” others want to be lawyers. I encourage lifelong [musicianship] because the more involved they are with music, the more they will BUCK ENNIS support it. ■

8 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 4, 2017

P008_CN_20170904.indd 8 9/1/17 1:34 PM AGENDA REAL ESTATE

Hudson Yards tunnel funding deadline looms Pressure on Cuomo and Christie BY DANIEL GEIGER

he Related Cos.’ Ocials say they won’t let develop- $750 million plan to that happen. ment. deck over the west- “All of us realize that the T h e ern half of Hud- entire Gateway project is difficulty Tson Yards starting next year dependent on this last piece of build- has put pressure on elected being constructed before the ing the of cials to come up with an Hudson Yards development tunnel estimated $440 million for the overtakes it,” said John Porcari, beneath THE FIRST PARTS nal section of a critical tun- the interim head of Gateway the deck of the tunnel are nel under the site. e conduit Development Corp., a govern- requires already complete. would link the planned Gate- ment entity formed to coor- that both way tunnel below the Hudson dinate the $30 billion project. be con- River to tracks leading into “ere are no easy ways to structed at the same time. e fund the bulk of the box tun- the box tunnel’s last segment. Penn Station. fund it, but there are ongoing tunnel is designed to have nel’s rst two sections. Ocials at Gateway Devel- If Related keeps to its con- discussions right now. I would 9-foot-thick concrete walls opment Corp. announced struction schedule and the leave it at that.” to help support the immense States’ turn to pay during a meeting last month concrete box tunnel is not Porcari said he was opti- weight of the development It’s now New York and that Amtrak had largely com- funded, a previous $250 mil- mistic that funding for the box above it. e deck’s pylons New Jersey’s turn to fund the pleted design work for the lion investment in its rst two tunnel will be secured soon. must allow for the tunnel to majority of the third leg. at’s third section of the box tun- segments on the eastern side of e tunnel that would con- wend through them. based on an earlier agreement nel. Related, meanwhile, has Hudson Yards would be ren- nect Gateway to Penn would Federal transportation re- that the states would split the almost completed preliminary dered useless. Moreover, the snake underneath the West Side siliency funds granted in the cost of the Gateway project design work for the deck over entire Gateway project would Rail Yards, where a partner- wake of Superstorm Sandy, as with the federal government, the western half of the rail yard, collapse for lack of a connec- ship led by Related is building well as other federal money which is expected to contrib- according to a source familiar

tion to Penn Station. a $20 billion mixed-use mega from Amtrak, were used to ute as much as $100 million to with the company’s progress. ■ FEDERAL RAILROAD ADMINISTRATION OF TRANSPORTATION U.S. DEPARTMENT

OPPORTUNITY IS HERE. Ten-X Commercial is the digital marketplace that brings new levels of control, velocity, customization and efficiency to how commercial real estate is bought and sold.

209 SMITH STREET 68 WASHINGTON AVE #1C QUEENS/NYC WAREHOUSE Brooklyn, NY Brooklyn, NY Ridgewood, NY

ACCEPTING ACCEPTING ACCEPTING OFFERS ONLINE OFFERS ONLINE OFFERS ONLINE

5,600 Retail 2,585 Retail 57,000 Industrial SF SF SF

View Details: View Details: View Details: 10x.com/smith-cny 10x.com/washington-cny 10x.com/ridgewood-cny

Find additional commercial properties for sale at 10x.com/cny or call 888-770-7332

TenX RE, Inc./Ten-X, a Licensed Real Estate Broker. CA BRE 01994943. For all other state licensing details visit: https://www.ten-x.com/company/legal/licensing/ 1 Mauchly, Irvine, CA 92618 800-499-6199.

SEPTEMBER 4, 2017 | CRAIN’S NEW YORK BUSINESS | 9

P009_CN_20170904.indd 9 8/31/17 1:09 PM AGENDA VIEWPOINTS

CUOMO HAS extra motivation to see A four-step strategy to pass his idea through: The mayor thinks congestion pricing he can’t. How Cuomo can enact a traf c and transit plan for the city

IN APRIL 2007 Mayor cluding borough politicians and Mayor Michael Bloomberg Bill de Blasio. unveiled a sweeping Can the outcome be dierent this plan to make New time? e answer is yes, if four crucial York a greener city. steps are taken. Its centerpiece was an Focus on the need. In 2007 the subway $8 fee for cars to enter system was in pretty good shape and most of Manhattan. mostly required money for expansion. GREG DAVID He worked tirelessly Now the problems in mass transit are to push the proposal, causing daily frustration—and worse— To begin with, 40% of trips into the the governor must show he is doing all which would have generated billions for millions of New Yorkers. e need central business district are for non- he can to x the Metropolitan Trans- for mass transit and reduced for increased funding is more work purposes (and medical trips must portation Authority, which, aer all, trac. compelling this time. Advo- be a pretty small slice of that group). he controls. When it comes to political He won the support of two % cates should make this a relent- Nearly 1 in 3 cars is passing through maneuvering, he is the master of New governors, the City Council less theme of their eorts. the district on the way to another des- York. at the mayor wants a dierent and an alliance of the most Puncture the mostly untrue tination. Experts need to analyze the approach—the inferior idea of funding 30OF VEHICLES - claims of borough politicians. e data to show exactly who will pay the transit with a tax on the rich—is sure to inuential local media out entering lets and civic organizations. Manhattan are media coverage 10 years ago congestion-pricing fees. fuel Cuomo’s desire to win. Build a better coalition. Exactly a year later, Assembly going elsewhere included an endless stream e Bloomberg Advocates will have to make the Democrats—led by the now of interviews with borough team assembled support from do- case to voters that congestion pricing is disgraced Sheldon Silver— residents talking about what gooders ranging from e New York needed and why the claims of hardship killed the idea. a hardship congestion pricing would Times editorial page to a long list of are exaggerated. Someone will have to Congestion pricing is back on be for people who drive into the city Manhattan-centric civic groups. It failed step up to build the right political and the political agenda as a result of the for work. e politicians also insisted to gain sucient backing from groups civic coalition. If those goals are ac- mass-transit meltdown. is time it is it would be onerous for all the people outside Manhattan. Congestion pricing complished, Cuomo can do the rest. ■ under the sponsorship of Gov. Andrew from Brooklyn, Queens and the Bronx needs a citywide coalition this time. “Take No Political Prisoners” Cuomo who drive into the city for medical care. Put faith in Cuomo. To win re-election GREG DAVID blogs regularly at and opposed by the usual suspects, in- Statistics suggest this is mostly hype. next year with an impressive margin, CrainsNewYork.com.

FROM OUR READERS Union responds to Crain’s editorial

RE “SIMPLE WAYS TO make Our comprehensive I would contend For over 120 years, building sites safe—the safety training translates that the stark contrast unionized city building council ignores them into lives being saved. between nonunion and trades and contractors all” (editorial, Aug. 7), Of the 30-plus deaths union job sites suggests have been providing as a longtime reader that occurred on job that more nonunion sites these jobs and training. of Crain’s, I read your sites over the past several would naturally lead to e main objectives article with some con- years, more than 85% more fatalities. In some of the City Council are cern. Each apprentice were on nonunion jobs. manner we would be re- to protect its residents completes 612 hours of To imply that union gressing back to the day and provide good jobs. training over three years input into legislation when owners put prot Intro. 1447 accomplishes to graduate. Of those doesn’t make workers over safety. I’m sure that both without costing 612 hours, 206 are spent safer is simply not a cor- wasn’t the intention of taxpayers a penny. on safety. rect conclusion to draw your article. Perhaps you BRYAN M. BRADY II One reason unions when observing these weren’t aware of these Director of training were formed was to pro- numbers. statistics. Iron Workers Locals 40 and 361 tect workers from owners To the contrary, the Our 24,000-square- Astoria Over the past few drive to visit friends and who were putting them numbers suggest that foot building, located in years, driving here has relatives or attractions in unsafe environments. the City Council would Astoria, was purchased GRIDLOCKED become unbearable. And and sights within city We take safety very be wise to recognize and renovated as a RE “CUOMO’S PLAN to ease to get out of the city, the borders? ere should be seriously, and forgive me the lifesaving value of partnership between New York City’s gridlock time required to cross resident and nonresident for suggesting it, but I apprenticeship pro- labor and management, should be the rst of bridges is a crap shoot! pricing, which can be ac- believe your implication grams. Simply put, and we have invested many” (editorial, Aug. Congestion pricing complished using speed that our primary focus is nonunion workers do more than $20 million 21), I remember the days is a good solution, but toll collections. on reversing “shrinking” not undergo the safe- in training city residents when it was a pleasure I don’t think it should JIM MATTES market share, not on ty training that union since our partnership to drive the roadways have the same nancial Chief nancial of cer making job sites safer, is workers are required to with the state Depart- of New York City, with impact on residents as on D’Agostino, Levine, Landesman not circumspective, to complete. e numbers ment of Labor began cheap tolls and minimal visitors. Why should New & Lederman LLP say the least. speak for themselves. in 1944. congestion. Yorkers pay a premium to Manhattan

CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send op-eds of 500 words or fewer to [email protected]. Please

GOVERNORANDREWCUOMO/FLICKR, BUCK ENNIS include the writer’s name, company, address and telephone number. Crain’s reserves the right to edit submissions for clarity.

10 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 4, 2017

P010_CN_20170904.indd 10 8/31/17 12:41 PM AGENDA THE LIST NY’S LARGEST REAL ESTATE INVESTMENT TRUSTS Ranked by the total square footage owned in the New York area Square footage and dollar gures in millions

5FHPUTBR SBRRY

5FHPUTBR @PRYIPXF RbE SBDFXPDIDUS SBRRY 6BT`B1UTPDB ! 3GgDFY aRgTDI4RBDF TeX`DUS UYÙT 1 6ÙXBHF #!U`ÙTcUUE4BXQcBe Fd`XBYVBDFDUS 6BR`0BQF!Pè 87 "PbFXYPgFE ÌbF DRPVVFXXFBRèDUS TB TB XUUQReT 2A 1aR`PGBSPRe 25PbFXYPEF4RBfB FWaPèBVBX`SFT`YDUS IUSFY !IPDBHU '0 "PbFXYPgFE 5Ua`F#BY` BRdPTDDUS 4BXBSaY 2( 1aR`PGBSPRe 6IFB!FT`FX"XPbF aEXDUS IUSFY &PHIRBTEY5BTDI !3 5FHPUTBR 2@BDQFX"XPbF HHVDUS SBRRY !IPDBHU '0 "PbFXYPgFE IXXFP`DUS "aGGFXPT6` 7UXUTÙ !BTBEB1)2 CONTINUED ON PAGE 12

SEPTEMBER 4, 2017 | CRAIN’S NEW YORK BUSINESS | 11

P011_P012_CN_20170904.indd 11 8/31/17 12:52 PM AGENDA THE LIST NY’S LARGEST REAL ESTATE INVESTMENT TRUSTS

FOR ALL CRAIN’S LISTS, GO TO CRAINSNEWYORK.COM/LISTS.

We congratulate our client Announce your 2017 promotions and new hires to the NY business community with Crain’s Executive Moves

■ Posted online daily

on the $2.3 billion reﬁ nancing of ■ Print placement

■ Monthly email announcement New York City’s iconic

General Motors Building To submit your posting visit: crainsnewyork.com/execmoves at 767 Fifth Avenue

Contact Debora Stein for more information at [email protected]

goulstonstorrs.com

12 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 4, 2017

P011_P012_CN_20170904.indd 12 9/1/2017 9:51:59 AM MUSIC | BUSKING

PART 4 of an ongoing series about New York’s changing music industry

The Underground Sound More musicians view the subway as a platform to launch their career BY HILARY POTKEWITZ

ew things can ease the stress of a crowded subway station at rush hour like a smooth wave of Brazilian jazz. Danilo-Angel Sempre knows this. at’s why on Monday evenings he’s usually at the Union Square station playing his Yamaha electric guitar. While commuters plow through the chaos of performers, Fpreachers and churro carts, Sempre sits on a stool on the N/R platform, strum- ming bossa nova and bolero. Listeners nearby are noticeably calmer. Some sway. Others just stare. A caipirinha wouldn’t be out of place. “I look at the people and try to cooperate with their mood,” the 35-year-old Brazilian said. “I think of it as doing my therapy for the day.”

BUCK ENNIS CONTINUED ON PAGE 14

13 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 4, 2017 SEPTEMBER 4, 2017 | CRAIN’S NEW YORK BUSINESS | 13

P013_P017_CN_20170904.indd 13 8/31/17 2:09 PM MUSIC | BUSKING

ELIANO BRÁZ, 40 INSTRUMENT Violin BAND Terra Symphony Orchestra STYLE Classical HOMETOWN Fortaleza, Brazil LIVES IN Harlem PLAY STATIONS Grand Central 4/5/6/7/S 14th Street A/C/E YEARS UNDERGROUND 13

iolinist Eliano Bráz founded the Terra Symphony Orchestra to showcase classical music by Brazil- V ian composers—though he and his colleagues usually open their subway performances with Mozart or Vivaldi. “Once we get a crowd together, then we’ll play something by [Brazilians] Heitor Villa-Lobos or Alberto Nepomuceno,” Bráz said. The subway is his main source of income. He plays three to four days a week, often two shifts a day, one from 7 a.m. to 11 a.m., then an afternoon or evening session. He also teaches music to adults at Play Music New York in Manhattan, and to Bronx high schoolers at Thessalonia Academy and the Garvey School. Grand Central is one of his favorite spots. “The businesspeople tend to appreciate classical music more for some reason,” Bráz said. The Union Square and East 86th Street stations pay well, although police tend be stricter on the Upper East Side, he said. “But if you’re playing at 168th Street uptown, the police love it because it makes the station more alive.” In 2015 his quartet was performing Bach at the West 14th Street and Eighth Avenue station when ballet dancers leaving a nearby studio began performing in front of them. A video of it went viral, appearing on the website of classical-music magazine The Strad. “That was a fun moment,” Bráz said.

Sempre started playing underground full time about eight months ago. On a recent Monday his DANILO-ANGEL open guitar case was full of dollar bills even though SEMPRE, 35 most people on the platform wore earbuds. “I’ve been to many places in the world, and here INSTRUMENT Yamaha Silent in New York for the rst time in my life I have this electric guitar feeling that anything is possible,” he said. BAND D.A. Sempre STYLE Brazilian jazz and Busking interrupted bossa nova As a newcomer to the subway music scene, Sem- HOMETOWN Sao Paulo pre doesn’t share the disappointment of longtime performers who bemoan the current state of busi- LIVES IN New Rochelle ness. “You used to make a lot more money,” said PLAY STATIONS Union Square 13-year busking veteran Eliano Bráz, 40, a violinist N/R; Grand Central 4/5/6 and the leader of classical-music ensemble Terra YEARS UNDERGROUND 3 Symphony Orchestra. Bráz once counted $30 to $40 per hour in tips when he played solo. “But over the past few years, the money has been cut in half,” he lamented. “Something is going on.” e same technology disrupting the rest of the anilo-Angel Sempre has music industry is altering the economic calculus of played clubs and parties the busking business: MP3s and streaming services with various bands. “I’d be have decimated CD sales; digital payment systems D sitting there playing ‘Hotel California’ encourage people to walk around cashless; and un- and thinking to myself, This just isn’t derground Wi-Fi provides endless distractions to a me,” he said. once-captive audience. Underground, he plays the music “Now everyone is a disconnected squirrel playing that he wants to play—and audiences stupid brainteasers on a smartphone with earbuds reward him for it. He quit those other dug in deep,” said Marc Mueller, who has been play- gigs about eight months ago and now ing the didgeridoo and percussion in the subway for supports himself entirely through more than 30 years under the name StreetMule. He’s busking. He usually performs four especially irked by passers-by who lm him with- times a week, always in the evening. out even saying hello—never mind asking for his “In the morning the energy of the consent—then post a video clip of it online without subway is different,” Sempre said.

BUCK ENNIS, RAPHAEL SILVA leaving a tip. “Nighttime is better for bossa nova.”

14 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 4, 2017

P013_P017_CN_20170904.indd 14 8/31/17 2:12 PM ED TRISTRAM, 70 GRETA TRISTRAM, 63 INSTRUMENTS Acoustic guitar and harmonica BAND Good vs. Evil Show STYLE Blues HOMETOWN Ed: Brooklyn; Greta: Chicago LIVE IN Chelsea PLAY STATION 23rd Street F/M YEARS UNDERGROUND 10

d Tristram started playing in the subway when he was 60 years old. E He and his wife of 35 years, Greta, play at the station near their apartment because the wall between the local and express tracks means fewer interruptions. “A nice time to busk is the afternoon or after 8 p.m., when the trains are about 12 minutes apart,” he said. “At rush hour there’s a train coming by every four minutes. You can hardly t a song in.” He plays three or four times a week, with his wife accompanying him about half the time. “She’s one of the best harmonica players in New York—really hot stuff,” he brags, adding that they bring in $25 to $50 per hour in tips as a duo, ve times what he gets playing solo. The pair just released an album, Subway Tunes, which they sell for $5. But they’ve never been in it for the money. Ed Tristram had a long career as a commercial mortgage broker. “If I had to use this to put food on the table, it would be dif cult,” he said.

“What was once an intimate public experience, to the agency’s new online application form and remembered in the heart, is now just another layer the program’s reputation for encouraging diversity of regurgitated global data,” Mueller said. among its types of musical acts. Yet despite signs of the busking But there’s another factor: Young apocalypse, more people than ever are artists see going underground as a becoming subway musicians, hoping to NOTED quick way to get famous. launch a career and even nd stardom. All it takes is a YouTube video or “Ten years ago I was the only person Facebook post to go viral, then fame playing at 14th Street and Eighth Ave- comes knocking. Last year unknown nue,” Bráz said. “Now there are so many crooner Mike Yung was recorded belt- musicians there, I can never get a spot.” ing out “Unchained Melody” on a West 350MUSICIANS applied for When the same thing happened at 23rd Street subway platform in a clip MTA Music in 2017, up the Jay Street and Hoyt-Schermerhorn that became a viral sensation, gaining from 250 last year stations in Brooklyn, he started playing 40 million views and landing Yung ap- at the West 145th Street A-train station pearances on e Late Late Show With near his home in Harlem. “People love James Corden and America’s Got Talent. it,” he said. Similar stories abound: Pop star Jus- e Metropolitan Transportation tin Bieber reportedly was discovered Authority also has noticed the surge. 40MYOUTUBE VIEWS of on YouTube, thanks to homemade vid- For three decades the agency has been Mike Yung singing eo clips of him busking around Ontar- supporting subway musicians with “Unchained Melody” io, Canada. Music Under New York, which was re- in the subway A permit is not required to play branded in 2014 as MTA Music. e music underground; anyone can do it program designates more than 30 prime as long as they follow the MTA’s rules performance spots in the transit system of conduct, which are enforced by the and provides marketing and promotion NYPD. Musicians may not impede for about 350 participating musicians. tra c or create a safety hazard, and MTA Music holds annual auditions in $30KSETTLEMENT after a their volume may not drown out sub- May, adding 20 or so acts every spring. subway musician way announcements. Artists cannot is year the agency received near- sued the NYPD for charge a fee for their performances, ly 350 applications for tryouts, up from harassment though they may accept donations. roughly 250 each of the previous two With people increasingly consum- years, said Lydia Bradshaw, senior manager of MTA ing music via social media, some musicians who Arts & Design. She attributes some of that increase CONTINUED ON PAGE 16

SEPTEMBER 4, 2017 | CRAIN’S NEW YORK BUSINESS | 15

P013_P017_CN_20170904.indd 15 8/31/17 2:12 PM MUSIC | BUSKING

normally play stadiums are using the subway to it for a day or two,” Weinstein said. “ ey’re not in it a dark side, said Matthew Christian. A 26-year-old stage marketing events that look like casual busking for the struggle.” violinist, Christian claims that MTA Music makes sessions. For working musicians, it is a struggle. Some independent musicians more vulnerable to police In June Miley Cyrus and Jimmy Fallon showed make it into the MTA Music program only to realize harassment because the banners imply that only up beneath Rockefeller Center disguised as a that they’re not up to the challenge. Performers have certain acts are approved. Legally, however, anyone country-music duo and performed a few songs be- to carry their gear up and down stairs. ere’s no heat can play in the subway. “Most videos of busker ar- fore revealing their identities to excited onlookers. or air conditioning and o en no bathroom nearby. rests show police using the program as a reason for e clip was immediately uploaded to YouTube, e MTA provides musicians with a person- ejecting someone,” he said. Christian, who has nev- garnering nearly 7 million views. Fallon pulled that alized banner they can use while performing and er applied to join MTA Music, was arrested in 2011 stunt before: In 2015 he and U2 performed while playing his violin in the Spring Street incognito in the West 42nd Street station station. He fought the arrest in court and to promote e Tonight Show, racking up won a $30,000 settlement from the city . more than 12 million views and counting. With the funds he co-founded BuskNY, “Busking has almost become synony- an organization of subway performers and mous with authentic,” said Heth Weinstein, advocates seeking to end wrongful ticket- half of indie-rock duo Heth and Jed, sub- ing, ejection and arrest. e group holds way xtures in the mid-2000s and authors demonstrations and supports buskers who of the 2011 memoir Buskers: e On-the- report police harassment. Streets, In-the-Trains, O -the-Grid Mem- oir of Two New York City Street Musicians. Training ground “ ose artists have been so elevated and Despite the hardships, underground produced through the established music music-making can lead to opportunities industry machinery; [busking] is a way to aboveground. Natalia “Saw Lady” Paruz bring it down a level and connect with peo- started playing her musical saw in the ple in a more personal way.” “I GET A LOT OF GIGS subway 20 years ago and has since ap- In April Melissa Etheridge plugged in peared in TV commercials and on movie her guitar at the Columbus Circle station ON THE SUBWAY. MY FATHER soundtracks. She’s played with orchestras to promote the CNN series Soundtracks. In JOKES THAT THE SUBWAY and philharmonics in several countries March Dave Matthews Band violinist Boyd and has performed at Carnegie Hall, Lin- Tinsley played a few songs in Grand Cen- IS MY OFFICE” coln Center and Madison Square Garden. tral Terminal to promote his lm, Faces in “I get a lot of gigs in the subway,” Paruz the Mirror. said. “My father jokes that the subway is Occasionally, celebrity musicians clash with the promotes them on its website, but it doesn’t pay a my o ce.” Union Square is one of her favorite sta- workaday ones. Weinstein recalled a day in 2014 salary. e program maintains a scheduling system tions to get gigs. “A lot of artist-types walk through when he and his brother Jed were playing in Union that lets artists sign up by phone for three-hour time there: lm people, theater people, poets, painters,” Square and a famous hip-hop artist came in to lm a slots at designated stations. e schedule lls up on she said. Playing at Times Square, on the other hand, music video. When the production crew asked them a rst-come, rst-served basis and refreshes every exposes her to advertising executives and the Broad- to leave, the Weinsteins refused, showing their MTA two weeks. way set, she said. Music reservation. “Finally the manager gave us Performers say that the 1980s and 1990s were All-female mariachi band Flor de Toloache start- $500 cash to get lost, and we were like, ‘OK, bye!’ We marred by feuds for space between break-dancing ed playing the subways in 2008. e nine-member got paid more not to play than we would’ve made crews and subway musicians. While these days the troupe landed a record deal and was nominated for a playing.” wider busking community generally respects the 2015 Latin Grammy. e band now tours the world. at experience helps underscore the di erence MTA Music schedule and lauds the program for giv- Bagpiper Carlos Casado-Huerta is a rarity in between buskers and A-listers. “Celebrities only do ing a diverse array of artists free exposure, there is the Big Apple. e 30-year-old Spaniard is from

CARLOS CASADO-HUERTA, 30 INSTRUMENT Asturian bagpipes BAND Slum Suit STYLE Folk, fusion and jazz HOMETOWN Asturias, Spain LIVES IN Astoria PLAY STATIONS Herald Square B/D/F/M/N/Q/R; Union Square 4/5/6/L/N/Q/R/W YEARS UNDERGROUND 2

arlos Casado-Huerta and one or two of his Slum Suit bandmates play underground at least twice a week, in Caddition to evening gigs at local clubs. He also plays in a few bagpipe troupes . To make ends meet, Casado-Huerta works at a bar in Astoria and at a friend’s jewelry store, teaches saxophone at the Performing Arts Conservatory of New York in Jackson Heights, and gives bagpipe lessons at the Centro Español de Queens. “I have a hundred day jobs,” he said. Slum Suit was selected to join the New York Philharmonic’s New World Initiative, performing in the orchestra’s Concerts in the Parks series in June. The band released its rst album this year on iTunes. Herald Square is Casado-Huerta’s favorite subway venue because it’s big and crowded. That means the sound can ll the space without echoing, and there’s great activity. “I can be more motivated there. I love watching people walking,” he said. “How many times have I helped tourists get to Macy’s? I think

BUCK ENNIS it’s part of our job.”

16 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 4, 2017

P013_P017_CN_20170904.indd 16 8/31/17 2:13 PM MELISSA ELLEDGE, 37 INSTRUMENT Accordion STYLE Americana HOMETOWN Rock sh, N.C. LIVES IN East Village PLAY STATION Second Avenue F YEARS UNDERGROUND 9

fter earning her master’s degree in classical piano from New York University, Melissa AElledge began giving lessons through Craig- slist, working the coat check at music venues and modeling for art schools. But she still couldn’t afford an apartment big enough to have her own piano. In 2006 she picked up the accordion and her luck changed. “I only knew ve songs, but I started getting gigs,” she said. “Within a year or two, I was playing in three full-time bands,” including an all-female accordion ensemble. She also works as a bartender on weekends, but she earns most of her income busking at the Second Avenue F-train station four evenings a week for three to four hours. “If I could do it eight hours a day, I would be well off nancially, but it’s just not possible,” she said. “There’s no bathroom, no climate control, no place to sit, no food, and you’re holding a 30-pound instrument the whole time. You can’t drink too much because if you leave to pee, somebody can take your spot.”

Asturias, a mountainous region with Celtic roots in the northwest of the country. His unusual bagpipe helps him get noticed and land gigs. rough busking Casado-Huerta joined several pipe bands in Queens and met his bandmate, Turkish guitarist Muammer Aryar. e pair formed Slum Suit, now a six-piece ensemble that plays a combination of folk, fusion and jazz twice a week, usually at Herald Square or West 42nd Street and Eighth Avenue. “ e magic of the subway is that it’s impossible to know what’s going to happen,” he said. A few o en-overlooked bene ts of busking are that, unlike booking time at a rehearsal studio, subway space is free and plentiful. Plus, musicians don’t have to worry about being too loud. “ e subway is the best place to practice,” said Weinstein, who still brings his guitar and ampli - er underground when he’s in the mood to rock out. “If you see someone way at the end of the platform playing the trumpet at 3 a.m., you know it’s their rehearsal room.” e subway is also open 24 hours a day. “I’m a night owl, and I’ve found that if you want to sing at the top of your lungs at 1 a.m. or 2 a.m. without bothering anybody, that’s the one place you can do it,” said guitarist Ed Tristram, 70. A semiretired mortgage broker, he plays acoustic blues with his wife, Greta, on the harmonica. Together they form the Good vs. Evil Show, performing at the 23rd Street F station in Chelsea. He’ll go down there solo three or four times a week, especially when the weather is nice and tourists are out. “I like it when people lm me—a lot of tourists do,” he said. “I hope they put me online.” Accordionist Melissa Elledge, 37, has participat- ed in the MTA Music program since 2012. She loves the feeling of playing on the platform—the trains passing by, a di erent crowd of people every few minutes, the solitude and the way her instrument lls the space. NOMINATIONS OPEN “Even if I got to a point where I’m playing at Mad- WWW.CRAINSNEWYORK.COM/20UNDER20 ison Square Garden, I know I’d still have to creep down the subway stairs sometimes to play,” she said. “It’s addictive.” ■

SEPTEMBER 4, 2017 | CRAIN’S NEW YORK BUSINESS | 17 TUESDAY, SEPTEMBER 26, 2017 Cipriani 42nd Street 12:00 P.M. – 2:00 P.M. 110 East 42nd Street

OPENING REMARKS: PANEL DISCUSSION:

Alicia Glen Melissa DeRosa Cathy Engelbert Dr. Laura Forese Sheena Wright Deputy Mayor for Housing and Economic Secretary to the Governor Chief Executive Offi cer Executive Vice President and Chief President and Chief Executive Development City of New York New York State Deloitte U.S. Operating Offi cer, NewYork-Presbyterian Offi cer, United Way of NYC Join Crain’s and this year’s 50 Most Powerful Women in New York at our celebratory luncheon. RESERVE YOUR SEAT TODAY: crainsnewyork.com/events-mpw2017 COST TO ATTEND: $329 for individual ticket(s) $3,290 for table(s) of ten You must be pre-registered to attend this event. No refunds permitted. PRESENTING SPONSOR:

For more information: For sponsorship opportunities: Ashlee Schuppius: 212-210-0739 Irene Bar-Am: 212-210-0133 [email protected] [email protected]

SILVER SPONSORS: SUPPORTING SPONSOR: ASSOCIATE SPONSOR:

All New York Yankee trademarks and copyrights are owned by the New York Yankees and used with the permission of the New York Yankees.

CN018348.indd 1 8/31/17 11:57 AM An Advertising Supplement to Crain’s New York Business

Secrets of a Successful Season Your Guide to After the last summer Friday and company barbecue has been enjoyed, event planners begin planning for parties, events and gifts for the end of Corporate Events 2017 and into 2018. Fortunately, Crain’s Custom predicts 2018 will be another robust year for meetings and events professionals. Research from Meetings and Holiday & Conventions magazine reports 2017 was a busy year, and the trend will continue into 2018 as people continue to value live events. Parties Top meetings and events trends In this section, Crain’s Custom delves into the latest trends in event-planning 2 to guide your decision-making. Read about the role of drones and virtual for 2018 reality at corporate events, how to incorporate wellness into meeting How to incorporate wellness agendas, along with the latest client gifts and which new destinations to 6 travel to—from music-centric cities to countryside retreats. into your event this season

And, as you get busy event-planning for 2018, don’t forget to make time to Memorable corporate gifts 8 organize end-of-the-year celebrations for your coworkers, too. If you’re on How to plan a holiday party the fence about whether or not to have a holiday party, keep in mind that 12 a fun event can boost morale and thanks employees for a year’s hard work. for all generations Read on to ﬁnd ways to make sure that coworkers of all ages feel included in Let your staff help plan this the party-planning stages, as well as the night (or day) of the event, so that 15 the celebration will be one that everyone looks forward to, and looks back year’s holiday party on fondly. Why the first 15 minutes of The ofﬁce party is also a chance to impress your coworkers with your team’s your office holiday event are of 16 planning skills and pique their interest in your full calendar of events. make-it-or-break-it importance Cheers! 7 ways to create share–worthy events 18 How to outsmart event emergencies 19 6 toe-tapping destinations to keep your attendees ’n sync 20 2018 event planner resolutions 22

Holiday_Parties_11.indd 1 8/31/17 12:31 PM An Advertising Supplement to Crain’s New York Business

Secrets of a HUDSON RIVER PARK’S Successful PIER 40, NEW YORK Season Top meetings and events trends for 2018 SEE NEW YORK.

Industry sources report that in 2017, meeting activity was up, budgets were steady and planners observed a growing respect for the strategic role that meetings and events play in BE NEW YORK. corporate America. This coming year appears to be equally promising for event professionals. According to a recent forecast by Meetings & Conventions magazine, 40% of meeting Luxury yachts. Amazing views. planners expect to stage even more events in 2018. Make your event a success.

The forecast also reports that nearly 50% of planners expect an increase in expenditures in 2018 of more than 2% over last year’s spend. Business travel management com- Team Building . Conferences . Meetings pany Carlson Wagonlit Travel is forecasting a growth in attendance at live and virtual Product Launches . Parties events by 1.6% and 2.4% respectively in the coming year. The year is not without its Pier 40 in the West Village challenges, however. Both meeting attend- 353 West Street ees and senior management have higher expectations for programming, technology, New York, NY 10014 destinations and ROI.

Growth and Proﬁciency in AV

There is no question that 2017 is the year of Livestreaming AV presentations. AV, a term that used to de- to 8 billion views per day. Assuming a linear scribe simple audio-visual presentations, has Livestreaming is already a big trend but it’s growth, Mediakix forecast an increase in the grown to encompass everything from slide- expected to grow even bigger in 2018. More number of Facebook video views, including shows to virtual reality. meeting planners will be broadcasting live those on Facebook Live, to over 64 billion event video to face-to-face and virtual au- per day by the end of the year. AV technology can be a powerful atten- diences via social media services. Facebook tion-gathering tool to engage audiences Live, for instance, lets planners broadcast • When it comes to business participation, while providing information, but as AV tech- video in real-time to their followers, as well as Livestream, the leader in livestreaming nology becomes more sophisticated, so, too, directly to an event page or group—all from video and maker of Livestream Studio does the learning curve for understanding their mobile phone, tablet or on-stage camera software, which enables event planners to how to incorporate it into your meetings setups. As live video is broadcast, people tune up their production values with multiple successfully. In a 2017 study by Successful in and engage with the event remotely by cameras for broadcast, reports that 75% of Meetings magazine, over half of meeting posting comments and likes, and participating executives watch work-related videos on planners surveyed cited “creating meeting in voting, polling and other interactive tools. business websites at least once a week. environments that are conducive to learning” as one of their biggest challenges when cre- Broadcasting an event via livestreaming The key to adapting this technology to your ating meeting content. And 22% of planners services like Facebook Live, Twitter Peri- event successfully is to couple it with a cited “understanding today’s technology” as scope and Instagram Live creates a virtual strong engagement strategy that includes another big challenge. community of attendees, saving time and compelling speakers and moderators, inter- money on travel, hotel and meeting space. esting content, organic and authentic stories With more sophisticated AV also comes the Plus, planners are able to archive sessions and easy forums for interaction. It’s a golden need for more highly trained personnel and/or for continuous and long-term use. Why add opportunity for meeting-and-event profes- the use of specialty vendors. Crain’s Custom livestreaming to your event now? Because sionals to broaden audience reach, increase forecasts an increase in meeting-and-events attendees today expect the same level of engagement in real time and convert passive training, staffing and outsourced AV vendors interaction they find in their everyday social viewers into participants. In fact, conference in 2018, as AV becomes the determining factor media engagement at the corporate events services company, Digitell, estimates that for a meeting’s success. they attend. 30% of people who watch a livestreamed event will attend the same event in person Game-changing AV technology to watch for Some stats to note from influencer marketing the following year. in 2018: In the year to come, expect to see agency, Mediakix: more livestreaming, as well as cloud-based Immersive Experiences videoconferencing, virtual reality, augmented • In April 2015, Facebook video had approx- reality and continued use of drones for site imately 4 billion views per day. By Novem- Another, overarching trend that will continue HornblowerNY.com/Crains | 646-798-4234 | FOLLOW US @HornblowerNY visits and as part of programming. ber of that same year, that number doubled to gain traction in 2018 is the immersive event NEW YORK SAN FRANCISCO SAN DIEGO NEWPORT BEACH MARINA DEL REY LONG BEACH S2

Holiday_Parties_11.indd 2 8/31/17 12:31 PM HUDSON RIVER PARK’S PIER 40, NEW YORK

SEE NEW YORK. BE NEW YORK. Luxury yachts. Amazing views. Make your event a success.

Team Building . Conferences . Meetings Product Launches . Parties Pier 40 in the West Village 353 West Street New York, NY 10014

HornblowerNY.com/Crains | 646-798-4234 | FOLLOW US @HornblowerNY NEW YORK SAN FRANCISCO SAN DIEGO NEWPORT BEACH MARINA DEL REY LONG BEACH

CN018334.indd 1 8/29/17 10:37 AM An Advertising Supplement to Crain’s New York Business Secrets of a Successful Season

experience. Today, successful corporate events computer-generated images onto real-world A big part of any personalized experience is are among the most high-tech and high- surroundings. While vendors have been using social interaction and personability. In a 2016 touch in the experience economy. In addition these technologies at events for the last two Forbes article, Michael Massari, senior vice to highly personalized experiences, today’s years to conduct virtual site visits and for prod- president of national meetings and events for event-goers are seeking truly immersive expe- uct demonstrations on exhibit floors, Crain’s Caesars Entertainment, said that “no matter riences that involve them in everything from Custom is seeing an increased use of VR and what industry you work in, we are all in the choosing the venue to determining how they AR technology by event programming planners. people business. Regardless of how tech-savvy interact with programming. Specialevents.com, In 2018, expect to see more virtual-reality gam- you may be, face-to-face meetings are still the an online resource for events professionals, ification and experiences that stimulate the five most effective way to capture the attention of found that attendees want to have a curated senses. In the coming year, tech pundits expect participants, engage them in the conversation experience with the meeting’s destination, VR and AR to expand beyond visual immersion and drive productive collaboration.” which may include a welcome gift that includes to include all the rest of the five sensory powers: local items, behind-the-scenes city tours that touch, taste, smell and hearing. Crain’s Custom expects the time allotted for provide special access to local attractions and networking at meetings to increase, and that evening receptions at venues that characterize Personalized Experiences: meetings content will become less informa- the destination. Additionally, with the influx of The Personal Event Journey tion-focused and more interaction-focused, millennials, experiences need to have a quali- giving greater importance to people getting ty that guests want to “write” home about. In Customization and personalization are two to know each other. Event attendees and other words, make it share-worthy. growing expectations among attendees. This planners identified social interaction as one dovetails with attendees’ increasing desire of the pillars of a successful conference. Virtual Reality, Augmented Reality to move from being passive participants to active participants in the event experience. By incorporating the latest AV technology, One of the hottest immersive experiences for In 2018, planners will be able to craft curated providing a personalized experience and pro- event-goers is virtual reality (VR), a comput- experiences for meeting attendees from previ- moting valuable networking opportunities at er-generated three-dimensional environment; ously collected as well as on-site data to offer your events, 2018 could be your best year yet. and augmented reality (AR), which projects individually tailored itineraries and programs.

INSTITUTE OF CULINARY EDUCATION (ICE) ŵŵ?D96 (*'5$"3%ŷŷ ŷ '3&&%&44&35

` ŷŷ ŵŷ X *./0./*(C0$'/#*'$ 4 1 )//#/*($) ./# '..$!0)*!*2'$)"2$/# '. -/"W- "( .W$)1 )/$1 ( )0.W) +- ($0( -$)&+&" .X Our new 74,000 square foot location on the Hudson River features 12 teaching kitchens INSTITUTE OF CULINARY EDUCATION and 6 ﬂexible event spaces, all perfect for corporate entertaining, team- building, meetings, 225 Liberty Street • New York, NY, 10281 cooking demonstrations, product launches and personal celebrations. www.ice.edu ŵ X D ŷ Contact: Gina Mignon ŵŷŷ ICE’s specialty is hands-on cooking parties for 12–110 people. Combining the best elements of a cocktail party, a cooking class and a private dinner, these events are guaranteed to [email protected] delight friends, colleagues and clients alike. 212.247.0750 Capacity: 10–150 ŷ ŷ Our team of expert chef instructors hail from New York City’s ﬁnest restaurants and are eager to share their techniques and talents with your guests. From an authentic steakhouse 888:: <6 feast to hands-on pizza parties and mixology classes, ICE’s Special Events Division has the 878<>6C6678 878>9;C8

Holiday_Parties_11.indd 4 8/31/17 12:31 PM BOOK BY 9/30 AND GET A $20 GIFT CARD FOR EACH GUEST + FREE DESSERT FOR THE ENTIRE EVENT MENTMENTION CODE SWEETGIFT17

’TIS THE SEASON FOR AWESOME CELEBRATIONS. Host a custom-built holiday event that combines the classic fun of bowling with laser tag, arcade games, inventive menus, and premium drink packages.

BOOK YOUR PARTY NOW AT BOWLMOR.COM/HOLIDAY

TIMES SQUARE CHELSEA PIERS 222 W 44TH ST PIER 60 (212) 680-0012 (212) 835-2695

CN018342.indd 1 8/25/17 1:02 PM An Advertising Supplement to Crain’s New York Business Secrets of a Successful Season How to incorporate wellness into your event this season As of 2015, the Global Wellness Institute reported that the global wellness industry reached $3.7 trillion. That, combined with the fact that 3.2 billion workers are increasingly unwell, according to the institute’s 2016 wellness report, shows that increased focus on wellness is not only a growing trend, but is becoming a necessity in the workplace. Adding to the current momentum is a new generation of millennials who treat wellness as an active, daily pursuit and the growing availability of smart food choices, according to a recent report by Goldman Sachs.

With these factors in mind, planners should insomnia. The gift of a massage is a simple consider a more health-conscious approach gesture that can really help employees start to event planning this holiday season. In the new year off right. addition to (or in lieu of) the typical booze and fatty snacks, consider incorporating Wellness Retreat exercise, stress-reducing activities and nutri- tional foods into your next event. Read on to If your company has the funds, an end-of- find out how. the-year wellness retreat is a surefire way to combine healthy choices with an incentive Brain Food reward. There are several wellness retreats available for corporate groups, including “Brain food” is still very much a trend, as Winvian Farm in Litchfield Hills, Connecticut, researchers continue to highlight the positive set on 113 acres in the midst of woods and and negative links between brain health and Executive Chef Chris Eddy at Winvian Farm lakes. The 18th-century manor features 18 food. Neurocore Brain Performance Centers, resort cottages, one of which offers attend- a national organization which specializes in or an Amazing Race-type challenge that can ees “a night in a treehouse.” Farm-to-table helping clients improve concentration and create camaraderie while keeping attendees’ dining options, and exercise and yoga classes mange stress, created a list of brain foods heart rates up. create an idyllic setting for groups to relax that have been clinically shown to bring the and unwind. Similarly, Canyon Ranch, locat- brain more energy, help it process informa- Fitness Goal Challenges ed in Lenox, Massachussetts, offers wellness tion faster, and help lower the risk of stroke, programs for busy professionals who want Alzheimer’s Disease and depression. Planners Having the self-motivation it takes to work to learn more about their physical health and can easily incorporate popular brain foods out or eat healthy regularly can be difficult, how to develop healthy eating habits. This such as salmon, blueberries, avocado and which is why creating a corporate fitness Berkshires resort offers 100,000 square feet walnuts into an event menu. Even dark choc- challenge in which all employees participate completely dedicated to wellness and even olate has been reported to boost one’s mood can be helpful to employees and lead to a offers an Integrative Health Center, where and improve brain functionality. healthier, happier team. For example, start a executives can get a health assessment. Fitbit step challenge that motivates employ- Introduce the Chef ees to take a certain amount of steps or walk Donate Time or Goods a certain amount of feet each day. Or encour- Chefs are extremely knowledgeable about age employees to participate in a 5K race—or Wellness can expand beyond the scope of food, especially if they work with organic pro- better yet, one that benefits a local charity. meetings and attendees into surrounding duce or have their own garden. Organize a The end-of-the-year holiday party can be the neighborhoods via charitable works and vol- chef talk or group visits to an on-site garden perfect time and place to reward those who unteerism aimed at serving the greater good during an event to help attendees learn more went above and beyond achieving their goals for your community. With the giving spirit about healthy eating and how they, too, can in the fitness challenge. inside you this holiday season, opt to donate grow organic herbs and veggies in their yard, time or goods to a charity. Host a meal-pack- balcony or even windowsill. Make it fun by Chair Massages aging event through Rise Against Hunger, an allowing attendees to cut vegetables that will international hunger-relief organization that appear on their own plates later in the event. Nothing says thank you to employees like helps corporate groups coordinate assem- a massage, so why not hire a professional bly-line participation for the packaging of Group Workouts masseuse or two to come to your event and dehydrated meals that are sent to those in give free chair massages? While a massage need. If your group doesn’t have the time to More and more people, ahem—millennials, are is obviously an effective treatment for reduc- volunteer, another option would be to host a spending less time at the gym and more time ing stress and back pain, the Mayo Clinic also food or toy drive at your holiday event. The socializing in group workout classes. That reports that it can help reduce stress and entire event could even be themed after the same pre- or post-workout socialization can muscle tension and therefore alleviate anxi- cause—after all, ’tis the season. be harnessed at an event with group yoga ety, digestive disorders, headaches and even

Holiday_Parties_11.indd 6 8/31/17 12:31 PM CN018331.indd 1 8/25/17 11:57 AM An Advertising Supplement to Crain’s New York Business Secrets of a Successful Season Give them something to talk about this holiday season HOST YOUR Memorable corporate gifts Holiday time is giving time. Come December, executives across all industries (and, if truth be HOLIDAY PARTY told, their assistants or event personnel) are faced with the task of thanking loyal vendors for their service and support over the past year. Gifting these important business associates with the perfect item can require equal parts art and science. Many corporate gift-givers WITH US! walk a ﬁne line between thoughtful business gifts and gifts that are too personal, too customized or slightly stalker-ish, remaining sensitive all the while to corporate guidelines for both the gift-giver as well as the recipient.

Crain’s Custom offers the following five This three–Michelin star restaurant in Man- by creating a custom photo album, music types of corporate gift categories to con- hattan serves a 20-course seafood-centric, playlist or calendar. On the technology side, sider if you want your gift to be one that omakase-style tasting menu by chef César let your recipient simplify their home life with is remembered and revered as “one of the Ramirez. Communal seating around the a gift of a Google Home ($129.99 at Target) best I’ve ever received!” industrial kitchen counter provides a front- or Amazon Echo Dot ($49.99 at Best Buy). row view of your dinner’s preparation, cook- Or, give clients total control over their Experiential ing and service. Expect to pay $300 per memory-preserving photos and videos with guest at this reservation-only restaurant. a hands-free, adhesive Podo stick-and-shoot According to the National Retail Federation, Visit brooklynfare.com to learn more. camera ($79.00 at podolabs.com). 23% of consumers plan to give an experiential-type gift this holiday season, and 38% What’s on Tap in Brooklyn: Subscription would like to receive one. Likewise, research Brewery Tour in Brooklyn offers a histor- firm Qualtrics, an insights and customer ex- ic look at the 14-block area once known as Subscription-based gifts literally keep on perience management company, reports that Brewers Row to experience what remains of giving, therefore keeping you top of mind long a quarter of all spending by millennials this the borough’s brewing, bottling and bootleg- after the mistletoe fades. Subscription boxes holiday season will be on experiences. ging past. With tastings and lunch the cost is and of-the-month clubs are two effective sub- $69. Visit viatour.com for more information. scription gift ideas. The simple reason for their For recipients who would rather do some- positive potency? People love getting gifts! thing than have something, here are a few Personalized thrills to be experienced in and around the Here are a few subscription gift services to New York area: Personalization is no longer a trend, it’s a way consider: of life. From sneakers to Coke cans, customi- Soak Your Head: zation is the name of the game. Personalized Blue Apron An international phenomenon, Aire Ancient holiday gifts can make your recipient feel Baths opened its TriBeCa location in 2012. special, memorialize a moment in your rela- UNIQUE SPACES, AWARD WINNING FOOD, The spa offers a relaxing thermal bath with tionship history and serve to acknowledge aromatherapy experience, which consists of the time and thought that went into your a series of candlelit chambers wherein guests selection. Plus, personalization is universal & EXCEPTIONAL SERVICE have their choice of hot, cold or temperate and works for all ages and all genders. pools, a propeller-jet pool and the spa’s sea- salt Flotarium.Massages are also available. Make your gift personal with these ideas: FOR MORE INFORMATION CALL 914.457.2461 Treatments range from $135 to $575. Reser- vations and gift purchases can be made at Monogram and Engraving ancientbathsny.com. If you know your recipient’s first, middle and last initials, a monogram adds a refined With this ready-to-assemble meal subscrip- Break a Leg: personal touch and works just as well on tion, fresh ingredients and seasonal recipes Gift your cultured clients with membership to cuff links as it does on iPhone cases, robes, that are never repeated over the course of a movie theater or The New York Public The- barware or sports apparel. Engraving can go a year are delivered directly to your door. ater, where “Hamilton” began before moving beyond initials to names, words, or phrases Choose from a monthly or weekly plan for to Broadway. This tax-deductible gift costs that express your sentiment on everything two people or a family of four. Meal prices $65 and is available at publictheatre.org. from picture frames to plaques. start at $59.94 a week For more information and to purchase a gift subscription, A Taste of Manhattan: Photography, Music, High-Tech visit blueapron.com. Chefs Table at Brooklyn Fare Consider preserving special client moments Must be 18 years of age or older to play New York Lottery games or wager on horses. Please play responsibly.

Holiday_Parties_11.indd 8 8/31/17 12:31 PM HOST YOUR HOLIDAY PARTY WITH US!

UNIQUE SPACES, AWARD WINNING FOOD, & EXCEPTIONAL SERVICE FOR MORE INFORMATION CALL 914.457.2461

Must be 18 years of age or older to play New York Lottery games or wager on horses. Please play responsibly.

CN018330.indd 1 8/25/17 11:55 AM An Advertising Supplement to Crain’s New York Business Secrets of a Successful Season Ancestry.com Charitable tures make it ideal for adventures far afield. An ancestry.com gift subscription enables Available at REI for $120. your recipient to trace their family history, Gifting for good causes continues to gain in and gives them something to talk about with popularity. A tax-deductible charitable dona- BLK Water relatives at holiday reunions and throughout tion, made to a giftee’s favorite cause, can make To wish your client or vendor a year in the the year. A six-month membership is $99. a lasting impression. Even if you don’t know black, send along a case of BLK Water. This City National is the bank For a deeper dive into family origins, consider your client’s philanthropic preferences, there jet-black beverage gets its signature color the Ancestry DNA Kit at $79, each at are plenty of donation sites online that will from the addition of fulvic acid, which is be- Ancestry.com. allow you to designate an amount you’d like to lieved to have health benefits such as im- donate, while letting your gift recipient select proved digestion. Despite its dark color, this Graze the charity. Some websites that make charitable water doesn’t have a flavor: It just tastes like built on client referrals. Perfect for midafternoon cravings, the Graze gift-giving easy include: Charity Choice, regular mineral water. $54 for 24 bottles at box offers 4 to 8 customized snacks that you charitygiftcertificates.org; TisBest, tisbest.org amazon.com. choose from over 100 healthy snack options. and Just Give, justgive.org. Top Ranked in Client Referrals.* Snacks are delivered in a sampler box to a Some Like It Hot home or office at $13.99 per box. Order Buzz-worthy For those with a fiery palate, the Deluxe Hot online at graze.com Sauce Making Kit is a great gift. This DIY kit If you want your gift to be the one that features everything the hot-sauce connois- Harry and David people get called into someone’s office or seur needs to make six different hot sauces. The company that started it all, Harry & cubicle to view, check out the following list of Available on amazon.com for $39.95. David, has expanded its popular fruit-of-the- attention-getting gifts for 2017: month club into an array of monthly clubs Whatever the gift, always remember to add such as: desserts, cheeses, wines and plants, Sit Back Pack a personal note thanking your gift recipient Richard Moon just to name a few. Their signature classic Outdoor concert-goers and soccer moms will for their valued services or business. Use this FOTMC collection is available for 3, 6, 9 or 12 appreciate the Big Agnes Helinox Chair Zero. time-honored tradition of giving thanks to Owner, months. The 3-month program is $89.99 and Its ultra-light (just over a pound) and com- build new relationships, solidify old ones and can be purchased at harryanddavid.com. pact (folds to the size of a water bottle) fea- spread some holiday cheer! Richard Moon & Associates CPAs Cozette Vergari Referred Cozette to Owner, City National Vergari & Napolitano Attorneys BUSINESS MEETS PLEASURE AT LIBERTY SCIENCE CENTER

Planning an intimate dinner, a conference, or a new product launch? Gather in a soaring open atrium or a dramatic, glass-enclosed private room overlooking New York City and the Statue of Liberty. Coming in 2018: The Jennifer Chalsty Planetarium—the largest and most technologically advanced planetarium in the Western Hemisphere! We can’t wait to welcome you.

® Call (866) 407-0834 to learn more or visit cnb.com/referrals. The way up.

* Based on interviews conducted by Greenwich Associates in 2015 with more than 2200 executives at small and mid-sized businesses in California with sales of $1-500 million. CNB results are compared to leading LSC.ORG/EVENTS | [email protected] | 201.253.1378 competitors on the following question: How likely are you to recommend [bank] to a friend or colleague? CNB MEMBER FDIC. ©2017 City National Bank. All Rights Reserved. City National Bank is a subsidiary of Royal Bank of Canada. S10

Holiday_Parties_11.indd 10 8/31/17 12:31 PM City National is the bank built on client referrals. Top Ranked in Client Referrals.*

Richard Moon Owner, Richard Moon & Associates CPAs Cozette Vergari Referred Cozette to Owner, City National Vergari & Napolitano Attorneys

® Call (866) 407-0834 to learn more or visit cnb.com/referrals. The way up.

CN018335.indd 1 8/25/17 12:04 PM An Advertising Supplement to Crain’s New York Business Secrets of a THE LEGENDARY. Successful Season THE ESSENTIAL. How to plan a holiday party THE PLAZA. for all generations Among the many tasks planners must check off their list when organizing a holiday party, one they may ﬁnd particularly daunting is appealing to attendees from disparate generational backgrounds and perspectives. How can a single event possibly serve the needs of people shaped by completely different societal forces?

To be sure, it’s no easy feat—but far from an impossible one. Meeting multigenerational needs is an essential part of successful planning.

“We all work best when we feel we can bring our true selves to work and engage with others in a way that is respectful and plays to their strengths,” said Jason Dorsey, a research expert on millennials and president of The Center for Generational Kinetics, which works with more than 150 clients every year to strengthen the workforce across generations. “Great events and holiday parties have something for everyone, so every generation feels welcomed and included, and posts about it online—whether on Facebook, Snap- chat, Twitter, or Instagram.” pose-driven and highly tech savvy—though media platforms. To this end, “digital integra- Generational Differences perhaps not as much as the generation be- tion that leverages social media” is crucial for hind them, Generation Z, the newest entrants holiday-party success, Dorsey noted. Before organizing a holiday party, planners to the workforce. should know what the general chronological There are many simple ways to do this, for classifications are for each of the generation- All that being said, generational experts are instance, create a hashtag for attendees to al groups and understand the societal move- quick to point out that no generation can use when sharing photos of the party on so- ments that shaped them. Broadly speaking, or should be stereotyped. For planners, this cial media. And if you really want your event the three generations that comprise most of means understanding that different genera- to have an impact, take social media to the the U.S. workforce are baby tional groups may have dif- next level. Incorporate Facebook Live vid- boomers, those born from ferent needs, but avoiding eostreaming on your company’s page; share around 1946 to 1964; Gen Xers, No generation can or should sweeping generalizations stories in slideshow format using Instagram those born from 1965 to 1976; that can do a disservice to Stories or Snapchat, and encourage employ- and millennials, also known as be stereotyped. For planners, attendees. ees to do the same on their personal ac- Generation Y, who were born this means understanding that counts. These are some of the more dynamic from 1977 to 1995. different generational groups While avoiding pigeonhol- and trendy social media options for 2017. may have different needs, but ing individuals, planners Not only are they important to millennials The baby-boom demographic can still make thoughtful tapped into the ever-evolving tech scene, is famously sizable, comprised avoiding sweeping generaliza- considerations that cater to they also keep event memories alive long of those born during the tions that can do a disservice their generational interests past the party. post–World War II era when to attendees. and needs. As a first step, birth rates soared. General Amy Lynch—a speaker, Also consider how tech can be used to serve characteristics attributed to consultant and author those who aren’t millennials. Many Gen Xers, this group include a strong work ethic, dis- specializing in generational intelligence— for instance, are parents and may find it hard cipline, competitiveness, confidence and suggests involving people from different to steal time away from family. Lynch sug- commitment to setting and achieving goals. generations in the process of planning the gests including Skype or Facetime screens Generation X is sometimes called the “latch- party. “Get ideas from every level,” she said. at the party, so “employees can tune in for a key generation,” according to Wikipedia, “Millennials, in particular, really expect to be while and enjoy the party and talk to friends, since many children from this generation are asked about things that affect them.” but without having to leave home.” Other known to have had less adult supervision. event ideas to consider that may appeal Gen Xers are characterized as being individ- Leverage Technology to this family-focused generation include ualistic and active, and “have been credited permitting a plus one on the invite, or invit- CPS EVENTS AT with entrepreneurial tendencies.” Millennials, Technology is also a key factor for millenni- ing families for the first hour and providing often the children of baby boomers, grew up als, as they came of age during a time when kid-friendly entertainment to keep the little during the technological revolution, and are nearly everyone had access to computer tab- ones happy. (Pro tip: Inviting Santa will generally considered socially conscious, pur- lets and phone apps, and engaged on social always go over well.) [email protected] | 212.549.0550 S12 theplazany.com | @plazaparties | @gpfood

Untitled-2 1 8/28/2017 3:17:28 PM Holiday_Parties_11.indd 12 8/31/17 12:31 PM THE LEGENDARY. THE ESSENTIAL. THE PLAZA.

CPS Events at

[email protected] | 212.549.0550 theplazany.com | @plazaparties | @gpfood

CN018341.indd 1 8/29/17 10:52 AM An Advertising Supplement to Crain’s New York Business Secrets of a Secrets of a Successful Successful Season Season

Activities To Please All Ages Another cross-generational idea is to in- Another idea: Include a fun game that en- clude DIY features. Having grown up in the courages intergenerational teamwork. For Socially conscious millennials will likely ap- DIY age and during the maker movement, example, create multigenerational teams for preciate an element of do-goodery. Start out millennials will likely be keen to build or cre- a few rounds of holiday-themed trivia. Every- the event nearby at a food bank serving hol- ate something, perhaps as part of a holiday one can bring their generational knowledge iday meals to the homeless, or another local crafts project. This is also an opportunity to to the table for this activity which is not only organization that could beneﬁt from volun- involve the children of Gen Xers. The sky’s the enjoyable, but will forge connections and teers. Research shows that millennials are limit on creative DIY ideas including build- bring about new understandings that will car- also more invested in sustainability and con- ing gingerbread houses, setting up a photo ry over into the workplace. Trivia questions servation than older generations, so to reach booth and allowing attendees to make holiday can be crafted to elicit age-related respons- them, keep the environment top of mind by cards using the photos, ﬁlling mason jars with es—such as what holiday songs or movies ditching paper invites for e-vites, planning a classic holiday scents (think rosemary, cran- were the biggest hits over different decades. gift swap using reused items, using sustain- berry and mulling spices), and repurposing able plates and cutlery or integrating locally old night-light bulbs to make glitter-adorned By focusing on creating a party to remem- sourced holiday fare. ornaments. (Bonus points: Millennials are very ber for every attendee, you’ll be able to plan eco-conscious and will appreciate the reuse of an event that brings the workforce gener- As for entrepreneurial-minded Gen Xers, materials.) ations together in a powerful way: through they’ll especially enjoy games that allow camaraderie and entertainment. “One of the them to get creative and think outside the Competitive baby boomers, meanwhile, might few things that every generation enjoys is (gift) box. For instance, you can create 12 appreciate spirited games that will engage all parties,” said Dorsey. “While what they want teams, and make each group responsible generations, like holiday-themed charades or may vary by generation, the end result is they for a verse of the “12 Days of Christmas.” In Pictionary, speed gift-wrapping or guessing all want to have fun, feel included and make the next round, ask each team to act out the how many ornaments are on your party tree. great memories—that is one thing that is verse as they sing it. Hilarity is sure to ensue Make sure to have a variety of rewards on truly generationally inclusive.” as the group shares their interpretations of hand to please winners of all ages. the lyrics.

TOAST OF THE TOWN YOUR HOME FOR HOLIDAY EVENTS

S14

Holiday_Parties_11.indd 14 8/31/17 12:31 PM An Advertising Supplement to Crain’s New York Business Secrets of a Successful Season Let your staff help plan this year’s holiday party Planners are now crowdsourcing company employees to plan their own events The use of “crowdsourcing,” deﬁned by the Oxford English Dictionary as the “practice of obtaining information or services from a large number of people, typically via the internet and often without offering compensation,” has been a hot topic in off-site event planning for the last few years. But today, employee crowdsourcing for on-site meetings and events is gaining traction, as well. Planners for internal meetings, including the annual ofﬁce party, are now using crowdsourcing techniques to ensure the success of company-centric events.

For the next annual holiday party, event ideas without considering other perspectives. More Time Managing Than Acting planners can harness employee input on By bouncing ideas off others in their organi- Employee crowdsourcing, at its best, saves how to plan the event. This includes gather- zation, company leaders can reinforce com- time by soliciting employee feedback quickly ing opinions, providing review options and pany goals and culture. and easily, and saving on lengthy research. polling attendees on a variety of facets of However, once you open up the lines of the company event, such as venue and food More and Better Ideas communication with your employee pool choices, music and entertainment and even Actively involving employees in the par- you may have to spend extra time managing the time and day it should take place. ty-planning conversation will foster better expectations and responding to suggestions. decision-making and allow all employees to Try to be as clear as possible with employees Power to the People feel connected to the event—and the com- about how the process works and the level pany. Soliciting feedback from employees of of participation requested. It is important to note that when it comes to all ages and across all departments provides crowdsourcing, especially employee crowd- a cross-section of likes and dislikes. Plus, Causes Anxiety sourcing, the very act of participation is often polling employees with prior work experienc- When in comes to crowdsourcing employ- more valuable than input itself. By soliciting es allows them to share past office party dos ees, participation (whether anonymous or input from employees on event decisions, and don’ts. self-identified) should always be voluntary corporate planners convey the message to not mandatory. Make it clear to employees employees that their feedback is valuable, Promotes an Inclusive Culture that while their feedback or participation is and they are involved in the success of Crowdsourcing changes the meeting plan- welcome and appreciated, it also completely the party. ner’s role from sole decision maker to ap- voluntary. Also, be sure not to ridicule — proachable colleague open to new perspec- either verbally or in writing — any employee Asking employees for their input can also tives. This sends the message to employees comments you receive. Perhaps your hardest help change their attitude about an annual that what they think matters. It task will be to avoid taking any gathering. The Society for Human Resourc- encourages buy-in and creates negative comments personally, es has reported that one in four employees an environment where every- Actively involving especially if they’re directed at dreads the annual holiday party, preferring to one’s voice is welcome. And, as employees in the party- your own efforts in planning a keep their social life separate from business. Forbes points out, for compa- planning conversation previous office party. Positive nies that want to secure top reinforcement is the name of Crowdsourcing’s open-call solution also millennial talent, fostering an will foster better decision- the game here. has the advantage of being anonymous, non- open and collaborative envi- making and allow all verbal and digital. Employing a user-friendly ronment is a must. employees to feel The Consensus Is In! app, Facebook event page, or microsite to connected to the event – Crowdsource Your Holi- crowdsource information and ideas provides Cons day Party Planning. a convenient portal for everyone to and the company. Invitation to Kvetch participate — anonymously or not. Crowdsourcing ideas for an By inviting employee participa- office party can be a boon to Pros and Cons of Crowdsourcing the tion, you are allowing them to make sugges- event planners, especially those busy with Company Office Party tions in an open forum. That comes with the end-of-year projects and planning for the risk of negative comments, such as criticism year ahead. Soliciting input from employees Pros of an existing way of doing things or pejora- can generate new ideas, save time and tive statements about a specific department money on research, and foster a feeling of Levels the Playing Field or co-worker. You want your public forum to importance, belonging and engagement. According to an article last year in Forbes, be a place for constructive feedback, not a Why not give your team a say in 2017? crowdsourcing encourages collective thinking sounding board for interoffice complaints. and stops leaders from buying into their own

S15

Holiday_Parties_11.indd 15 8/31/17 12:31 PM An Advertising Supplement to Crain’s New York Business Secrets of a Secrets of a Successful Successful Season Season Why the ﬁrst 15 minutes of your ofﬁce holiday event are of make-it-or-break-it importance

Unlike social gatherings or networking the room should feel that the party is in full come others and make introductions. When get-togethers where it is fashionable to be swing, not still in setup mode. you act like a host from the very beginning it late, office parties tend to require attendees ensures that everyone — from outlier depart- to appear on time and ready to enjoy their Here are a few insider tips and tricks to make ments to people who don’t normally interact annual company perk. This is why the first the most of your corporate holiday event’s with others — feel connected. When people 15 minutes of your holiday event can set the first 15 minutes: feel welcomed and connected they tend to tone for success or failure. be more confident and have more fun. Act Like a Host Meeting planners should arrive well in ad- Unclog the Bottleneck vance of the start of the holiday party. Once Meeting planners are generally the executors in the room, make sure the temperature is of the office party on behalf of the host, the A crowded room signals a good party. A conducive to a crowd, the lighting is flat- company CEO. But when you think about it, crowded doorway, not so much. Move people tering and the sound system is at a volume since planners often have at least a general into the room, clearing the entryway bottle- that promotes conversation. Check your idea of who the people are at an event, they neck that tends to occur as people gather signage and décor and make sure that your are equipped to oversee the party more like around the greeter. Most of us are hesitant to bartenders, waitstaff and caterer are ready a host than an invisible guest. Being a host be the first across a vast empty room. As the to go. Even the very first people walking in means that you go out of your way to wel- host, engage with attendees as they arrive,

GET ON THE GOOD LIST THIS YEAR

• NEW CHEF-CRAFTED BUFFET • SIGNATURE DRINKS & PREMIUM BAR • FESTIVE HOLIDAY DÉCOR • PRIVATE & SEMI-PRIVATE ROOMS • SOMETHING FOR EVERYONE IN YOUR GROUP! Book your event today! Call 646.495.2015

W 42nd Street, between 7th and 8th, 3rd Floor S16

Holiday_Parties_11.indd 16 8/31/17 12:31 PM An Advertising Supplement to Crain’s New York Business Secrets of a Successful Season

and move them into the room under a variety of directives: to get a drink, sample the food, check out the decorations, or speak to one of your event colleagues. It is also a good idea to position one of your staff in another part of the room, away from the door, so that you can easily suggest, “Why don’t you head over to Kristen by the bar? I know she was interested in your thoughts on the playlist.” This will help prevent bottlenecks from forming around the host. language of others, you can be aware of who through complaining. Rather than bemoan Work the Room is more open to engaging in a conversation. the weather, trafﬁc, sports, politics or some- Remember that people are always drawn to times even the company hosting the party, You should also have an alternate greeter to the host, so don’t be surprised when people use your conversation as an opportunity to take your place at the door (one of your staff you greeted at the door seek you out later on make a positive observation — something or a designated department head, like HR). for further conversation. small to get a conversation started with With a stand-in greeter in place, it’s time for someone standing near you. you to move into the crowd. Robbie Samuels, Keep it Upbeat a networking expert and speaker, suggests The ﬁrst 15 minutes should set the tone for that you begin by circling the room to get Remember to keep conversation casual: This the rest of the party. If you take the lead as the lay of the land. Notice how people are is not the moment to whip out your business an engaging and outgoing host, party guests gathered and look for openings in groups of card and remind them of who you are in will most likely follow suit. Live out Andy three or four people engaged in casual con- the company or outside of it. And, cautions Warhol’s prophecy and get your “15 minutes versation. Avoid interrupting duos in a dy- Samuels, it’s important to keep interactions of fame” by kicking off your annual event in a namic conversation. By observing the body upbeat and resist the temptation to connect way that guarantees success!

S17

Holiday_Parties_11.indd 17 8/31/17 12:31 PM An Advertising Supplement to Crain’s New York Business Secrets of a Secrets of a Successful Successful Season Season 7 ways to create share–worthy events

The incorporation of social media before, photo or video related to the event, shared Build Up the Event during and after your event can make or on social media. You’ll want to make sure the break future attendance. Since the top ﬁve hashtag is unique to your event and com- A 2014 study by social media management social networks have at least 600 million prises the most obvious choice of words. platform, Buffer, and event technology plat- users each, according to Smart Insights, The most effective hashtags use only one or form, Eventbrite, which reviewed more than meeting planners need to take social media two elements such as the event name and 25 million social media event posts, revealed seriously. Here are seven ways to engage year. Be sure to double-check your hashtag that nearly as many people talk about an your attendees in a way that guarantees a to make sure that when lowercased, it won’t event before it takes place, as they do during social media shout-out or two. be the brunt of a bad joke. A classic example it. That means you’ll want to start the conver- of this is the PR hashtag that was originally sation early. Tease the speaker lineup or share Start With a Hashtag used to promote Susan Boyle’s 2012 behind-the-scenes pics to create excitement album launch — #susanalbumparty. The before the event even begins. Creating the best hashtag for your event, disastrous tag was quickly changed to while simple, is key to successful planning, #SusanBoylesAlbumParty, but not before Provide a Photo Booth or Backdrop because it will be added to every quote, being roasted on social media. During the event, make it close to impossible for attendees to not take pictures, by providing a photo booth or irresistibly photo-worthy backdrop. Another idea is to have a box of props and costumes for attendees to wear in front of a green screen or photo backdrop of the host destination.

Let There Be Light

A picture’s worth a thousand words, and if that picture is dark, what’s that going to say about your event? Make sure that all the various spaces throughout your event are well-lit, so that any photos taken will come out clear, and portray your event in the best possible light—pun intended.

Share Speaker Content

That same 2014 study from Buffer and Eventbrite showed that 36% of social media updates were multimedia and quotes shared NYIT AUDITORIUM ON BROADWAY during events. Share memorable speaker quotes on your social media feed that at- The NYIT Auditorium on Broadway is a state-of-the-art event space just steps from Lincoln Center tendees can easily retweet or share on their and Columbus Circle. Convenient to all public transportation, it can accommodate a wide range of own with their followers. events, from exclusive screenings to executive presentations, panel discussions to private parties. Make It Personal For more information, and to find out about our New Client Discount, visit nyit.edu/aob or call 1.888.730.4814 Everyone loves seeing his or her own name in writing, especially on “the big screen” at 1871 Broadway, New York, NY - nyit.edu/aob - 1.888.730.4814 - [email protected] an event or on creative table-seating signage outside the gala space. The best way to ensure a social media–worthy post is to give attendees something personal to share.

Create Innovative Photo Ops

Is your speaker a photo-worthy celebrity? Is your event associated with a sports car? Make sure to maximize your event’s main attraction by creating exciting photo opportunities for attendees.

Remember: The more creative and visually engaging the décor, speakers and overall voice behind your event is, the more social media friendly it will be. When it comes to social media, the quirkiest things gain the most traction.

S18

Holiday_Parties_11.indd 18 8/31/17 12:31 PM An Advertising Supplement to Crain’s New York Business Secrets of a Successful Season How to outsmart event emergencies On-the-spot solutions from meeting planning pros

More than anyone, every meeting and event Lack of Personnel Responding quickly, the planner moved the planner is familiar with Murphy’s Law which keynote session to later spot in the agenda states that anything that can go wrong, will An event planner at a Fortune 500 company in hopes of a late arrival, but it soon became go wrong. That’s why event professionals in New York ﬂew ahead to a large event her clear that the guest speaker was not going to always need a plan B and even C, to adapt company was sponsoring. Her staff, following make the meeting at all. Ever resourceful, our on the spot to mishaps and misadventures. the next day, was delayed and didn’t arrive planner took to the stage and delivered the until the last day of the conference. Losing presentation on behalf of the keynote. An- As we look at the year of trade shows, con- key personnel can be devastating at the last other planner suggested having a greenroom ferences, presentations and corporate events minute, but our resourceful planner utilized where the speaker can prepare in advance of ahead, take solace in—and learn the lessons the local military academy to hire temporary their presentation—and where you can keep of—the common pitfalls that meeting plan- help. A local college with a hospitality or an eye on them. Yet another event profession- ners in the tri-state area have experienced, event management department may also be al shared her secret: She has all her speak- and overcome. a good resource for on-site stafﬁng. ers sign into the Find My Friend app so that she knows where to locate them at all times Weather SNAFUs No-show Keynote during the event!

Bad weather is always a possibility for which It’s every meeting planner’s worst nightmare: These are just a few examples of how good you need to prepare an emergency action A keynote speaker who fails to show, or one events can go bad, other examples might in- plan, a formal written plan that outlines who shows up incapacitated in some way. clude typos in your materials, AV fails and room emergency procedures for your event or One of the planners we spoke with recom- shortages. Whatever the circumstances, the best meeting. CNBC reported in 2017 that weather mended that every planner know the keynote thing to do is keep cool and hold your head up, planning is becoming a bigger part of busi- presentation inside and out. This planner once communicate with others and be honest about ness strategy, something to consider when had an event during which the main speaker the situation; listen and respond to complaints, planning your next event. Professional event was snowed in at an airport 600 miles away. and always have a plan B. producers rely on Precision Weather, one of the oldest private weather services, which offers site-speciﬁc forecasting for safety and operations of all types of outdoor events.

Mary Pat Kravasi, of Joe Lewis Company, a full-service live event production company, with ofﬁces in New York, Los Angeles and Nashville, Tenn. believes that planning for severe-weather safety should begin weeks or months in advance of an event. For outdoor events, she suggests picking a venue with an eye toward weather, making sure to provide adequate and secure cover and cooling options, and even consider having a tent on hold in the event of rain.

There are several good checklists you can download such as iJet’s emergency preparedness planning for meetings and events at meetingsandconventions.com.

Allow for 100% Virtual

If the mountain won’t come to Mohammed… Plan for your meeting to be 100% virtual (as well as live) to hedge your bet against a live event cancellation or weather-restricted attendance. If bad weather threatens, consider moving important sessions (like your keynote) to later in the program to allow for travel delays. However, it is most important to keep in constant contact with your staff, sup- pliers and participants. Keeping everyone up to date on any unexpected details surrounding your event will go a long way in handling the toughest of crises.

S19

Holiday_Parties_11.indd 19 8/31/17 12:31 PM An Advertising Supplement to Crain’s New York Business Secrets of a Successful Season 6 toe-tapping destinations to keep your attendees ’n sync “Music is a moral law. It gives soul to the universe, wings to the mind, ﬂight to the imagination, and charm and gaiety to life and to everything.” These words, often attributed to Plato, may not refer directly to corporate meeting planning—but the wisdom they impart very much applies. Adding music to meetings guarantees an event full of soul, imagination, charm and gaiety. An attendee can’t possibly leave a music-infused event without feeling, in a word, inspired… and isn’t inspiration one of the key tenets of successful planning?

New York, of course, offers one of the coun- Capitalize on the city’s cool factor by book- tertainment, of course. For a touch of history, try’s—no, the world’s—most dynamic music ing the ACL Live at the Moody Theater, home private event space is available at Kingston scenes. Some standout venues include the of Austin City Limits, the longest-running Mines, Chicago’s oldest continuously running Beacon Theater, Radio City Music Hall and televised music series in American history, blues club. Carnegie Hall in Manhattan; Kings Theatre, and state-of the-art venue that can also be Brooklyn Bowl and Music Hall of Williams- booked for private events. If you’re looking Seattle burg in Brooklyn and Forest Hills Stadium in for something newer to the scene, consider Queens. And, of course, there are plenty of Clearport, a nightclub and live-music venue Few cities boast a music history as eclectic smaller venues throughout the city for qual- that opened last year on the very happening as Seattle’s, its local legends have ranged ity entertainment. If you must plan an event Sixth Street. With a customizable ﬂoor plan from guitar god Jimi Hendrix, to iconic grun- in another city, these six hot spots in partic- and the latest in multi-media technology, ge-band, Nirvana, to hip-hop star Mackle- ular are sure to keep your attendees ’n sync. Clearport is expressly designed to serve pri- more. This history has shaped a diverse music vate-event needs. scene that ensures any attendee can ﬁnd Nashville something to jam out to. Chicago What better place to plan a music-themed Planners can tap into the musical spirit of Se- event than a destination literally dubbed In the 1940s in Chicago, blues musicians attle by planning an event at the expansive, “Music City USA”? While primarily known began experimenting with electric guitar inspiring Museum of Pop Culture, former- for its country music scene, Nashville is also and harmonica, giving birth to a new genre: ly known as the Experience Music Project. home to musicians specializing in blues, pop, Chicago blues. Today, this soulful style can Situated in the shadow of the Space Nee- folk and every genre in between. On Second still be heard throughout the city, at dimly lit dle, this architectural wonder offers a crash Street and Broadway, the sound of live music clubs that stay open through the wee hours. course in music history, with a permanent emanates from bustling restaurants and bars, gallery of historic guitars and an interactive inviting conference attendees to loosen their sound lab among its many exhibits. Rentable ties after a busy day of meetings. spaces within MoPOP include the wow-factor Sky Church, which features a giant HD LED For a truly inspired, music-themed network- screen for presentations. ing event, the iconic Grand Ole Opry offers event space both large and small, and which New Orleans includes the music stage itself—ideal for general sessions and award ceremonies—and It’s impossible not to love a city raised on an expansive outdoor plaza well-suited to decadent Creole cuisine, sophisticated archi- receptions. For something more intimate, tecture, and ample Southern charm. Add in consider the Bluebird Café, which in addition one of the nation’s most dynamic jazz scenes, to boasting swanky meeting space offers up and you can see why New Orleans is a long- accomplished singer-songwriters to perform standing favorite among meeting planners. for your group.

Austin

The ﬁrst word that comes to mind when thinking of Austin is “cool.” This Texas metropolis offers one of the country’s hippest music scenes, with venues showcasing the A number of these blues clubs are available hottest stars of the indie circuit. The city has for corporate events. The legendary House of an astounding 250 live-music venues, and is Blues offers 55,000 square feet of space that home to epic music festivals like South by may be rented out in full. It also offers in- Southwest. house Southern catering and local blues en-

S20

Holiday_Parties_11.indd 20 8/31/17 12:31 PM When not enjoying the bold, brassy sounds of the trumpet, clarinet and trombone on Bourbon Street, New Orleans meeting attendees can enjoy a music-themed event in town. We recommend Bar Mon Cher, an elegant French Quarter jazz bar and Howlin’ Wolf, a full-service venue that can help planners book the hottest local music talent. Detroit FILL YOUR HOLIDAY The Supremes. The Jackson Five. The Temp- tations. Gladys Knight and the Pips. Need we WITH CHEER AND CHEERS say more?

There’s no denying the extraordinary musical inﬂuence of Motown, which thrived in the Mo- tor City throughout the 1960s. While Detroit has since developed a more diverse music scene, it continues to pay homage to the doo-wop stylings that made it famous at the Motown Museum, which offers group tours and facility rentals. The venue is also home to Studio A, the legendary room where much of Motown’s musical magic happened.

After a long period of ruin and bankruptcy, Detroit is in the throes of revitalization. With a new circulating streetcar and a massive entertainment complex in the works, it BOOK YOUR HOLIDAY PARTY AT NYCB LIVE HOME will continue to emerge as a particularly appealing destination for event planners in OF THE NASSAU VETERANS MEMORIAL COLISEUM the coming years. 516.231.4848 | NYCBLIVE.COM | [email protected] Miami

In eclectic Miami, there’s a music scene for every musical taste. Interested in nightclubs that blast pop and electronica until the sun comes up? There are several, particularly in sizzling South Beach. In search of sophisticated, moody jazz clubs where attendees can groove to horns and an upright bass? Unbe- knownst to many, Miami’s music options rival those of New Orleans and Chicago. Looking for Latin-music hot spots bursting with authentic cultural style? Throw a stone and you may hit one.

For an unmistakably Miami experience, consider Miami LIVE, a venue that touts high style and ample bells and whistles, including a recording studio, full stage and elevated DJ booth. If you’re looking for Latin ﬂavor, head to El Tucan, a cabaret club straight out of Ha- vana. The venue showcases lush decor (think gold-framed mirrors and crystal chandeliers) and offers up its in-house 11-piece Latin orchestra for private events.

The beauty of these destinations is that each offers its own indelible music scene. Whether attendees are line dancing to country classics in Nashville, enjoying a brass section in N’awlins, or grooving to Latin music in Miami, rest assured: Your event will hit the right note.

Holiday_Parties_11.indd 21 8/31/17 12:31 PM fp template.qxd 4/16/2015 2:21 PM Page 1

An Advertising Supplement to Crain’s New York Business Secrets of a Successful Season 2018 event planner resolutions There’s a reason the dawning of a new year inspires so many people to draft resolutions; New Year’s provides the perfect opportunity to take stock of what’s passed and look forward to what’s ahead. But while Jan. 1 is when many focus on personal objectives, it’s also a crucial time to set goals for professional enrichment.

Consider the following meeting-planner whom you don’t think you’ll ever need to Too often, this heavy reliance on emails and resolutions to bolster your career success reach out to, throw their cards in the trash. social media can become a mentally exhaust- and fulfillment in 2018. Are your contracts filed away in a dusty cab- ing addition that actually makes you less inet? Arrange them neatly in manila folders. productive. The average employee checks 40 Think Outside the Box Or, better yet, scan and digitize them, and websites a day, switching activities 37 times get the paper copies out of sight and out an hour and changing tasks every two min- Most people are creatures of habit, content to of mind. Is your desktop littered with icons? utes, according to Digital Detox, an organiza- stick with what they know works. While this may Move all but the most important files into the tion that provides tech-free retreats and camp be a prudent approach, it can also be limiting. trash bin and permanently delete anything experiences. While such obsessive behavior This year, ditch what you’ve always done, and try you’re 100% sure you no longer need. might seem like the height of multitasking something exhilaratingly new. efficiency, research suggests that only 2% of Invest in Professional Development people can actually multitask without a de- Do you always hold your annual conference in cline in performance. And that’s to say noth- a dense urban center? If so, consider instead No one understands your job better than ing of how often the siren call of our devices meeting at a beach resort, replacing the invig- your fellow meeting planners. This year, lever- distracts us from actual work at hand. orating bustle of a metropolis with the rejuve- age their wisdom to improve your business nating R&R of an ocean setting. Do you prefer acumen. Maybe you’ve been holding out on The solution: Disconnect from your devices. seated dinners at receptions? Set up a multi-sta- joining a professional event-planning orga- This change can be as intensive as immersing tion buffet in its place, or incorporate teambuild- nization, like Meeting Planners International yourself in one of the many tech-free retreats for ing into your food and beverage experience by (MPI) or the Professional Convention Man- which you can sign up, or as subtle as a small planning an interactive cooking class. Is clean agement Association (PCMA), because of DIY lifestyle change. You can, for instance, ban and simple your usual décor style? Next time, the time demands or cost. This year, commit screen time once you’re tucked into bed (the go for a bold and eclectic design scheme that to taking the plunge. Or maybe you’ve con- light from devices can actually hinder slumber), integrates artwork or photography by local vinced yourself you don’t have time to attend or go out for lunch and not use that time to artists. Is your seating arrangement traditionally a planners networking conference. This year, scroll through Twitter or check emails. amphitheater-style? Try an in-the-round setup, carve out a few days and just go. situating attendees in a multi-tiered full circle It won’t be easy to step back from technolo- around the speaker. Looking for ideas? IMEX America will host gy, but it will be worth it. professionals at its usual high-roller home in The main goal is to rethink the way you Las Vegas in October. If that’s too soon for Take Care of Yourself always do events and refresh them this year you, PCMA’s Convening Leaders conference with innovative ideas. will show attendees a toe-tapping time in The burgeoning self-care movement is in no Nashville, Tennessee in January and MPI’s shortage of ideas on how to tend to your Shaking up the status quo won’t just benefit World Education Congress will motor into body, mind and soul—from scent therapy and you by making your job more challenging Indianapolis in June. self-compliments, to meditation and regular and fun; it will also heighten the experience sunshine. of your attendees, who will likely feel inspired Research shows that most people don’t by the fresh approach. stick with their resolutions, and that those The harder part may be convincing yourself who do often have specific objectives. that self-care is worth the investment in the Declutter and Get Organized Keep this in mind when setting goals, and first place. It is—and not just for self-serving make sure to outline steps toward reaching reasons. One study out of the University of Extensive research has revealed that clutter professional objectives that are as concrete Warwick found that happiness led to a 12% can have a powerful psychological impact. and achievable as possible. Commit to, spike in productivity. Conversely, unhappy A study out of Indiana University found that for instance, joining just one professional workers were 10% less productive. Research women with cluttered homes experienced organization or attending one meeting- conducted by the professional-services firm higher levels of the stress hormone cortisol; planner conference. Towers Watson similarly found that employ- APELLA™ 450 EAST 29TH STREET APELL A IS NEW YORK CIT Y ’S BOARD MEETINGS, another study, from Princeton University, ees experiencing high stress levels are more EVENT SPACE AT 2ND FLOOR MOST INNOVATIVE MEETING CELEBRATIONS, COCKTAIL showed that physical clutter can make it Digital Detox likely to be disengaged from their work. ALEXANDRIA CENTER™ NEW YORK, NY 10016 AND EVENT SPACE LOCATED RECEPTIONS, CONFERENCES, TEL 212.706.4100 WITHIN THE ALEXANDRIA DINNERS, FASHION SHOWS, harder to focus on specific tasks. [email protected] CENT ER FOR LIFE SCIENCE. HOLIDAY PARTIES, LECTURES, It’s no secret that professionals in every in- In an industry that demands long hours and WWW.APELLA.COM EVENTS AT APELL A ARE LOCATION SHOOTS, Use the new year as an opportunity to boost dustry today are reliant on technology, and an unflagging Type-A commitment, it’s hard MANAGED BY BACKAL MULTIMEDIA PRESENTATIONS, your brain power and reduce anxiety by event professionals are no exception. Event to justify taking time for yourself. But the FOLLOW US ON TWITTER MANAGEMENT GROUP AND PRESS CONFERENCES, @APELLANY de-cluttering your workspace. Are people’s planners must constantly check emails and truth is this: If you treat yourself well, with ARE EXCLUSIVELY CATERED PRODUCT LAUNCHES, BY RIVERPARK , A TOM WEDDINGS. business cards stuffed haphazardly into your text messages during the planning process, love and care, you’ll be better at your job— COLICCHIO RESTAURANT, old Rolodex? Dump them out and reorganize and are often tasked with posting meeting and everyone will benefit from that. AND ‘WICHCRAFT. them alphabetically. If there are contacts details and photos to social media.

S22

Holiday_Parties_11.indd 22 8/31/17 12:31 PM fp template.qxd 4/16/2015 2:21 PM Page 1

APELLA™ 450 EAST 29TH STREET APELL A IS NEW YORK CIT Y ’S BOARD MEETINGS, EVENT SPACE AT 2ND FLOOR MOST INNOVATIVE MEETING CELEBRATIONS, COCKTAIL ALEXANDRIA CENTER™ NEW YORK, NY 10016 AND EVENT SPACE LOCATED RECEPTIONS, CONFERENCES, TEL 212.706.4100 WITHIN THE ALEXANDRIA DINNERS, FASHION SHOWS, [email protected] CENT ER FOR LIFE SCIENCE. HOLIDAY PARTIES, LECTURES, WWW.APELLA.COM EVENTS AT APELL A ARE LOCATION SHOOTS, MANAGED BY BACKAL MULTIMEDIA PRESENTATIONS, FOLLOW US ON TWITTER MANAGEMENT GROUP AND PRESS CONFERENCES, @APELLANY ARE EXCLUSIVELY CATERED PRODUCT LAUNCHES, BY RIVERPARK , A TOM WEDDINGS. COLICCHIO RESTAURANT, AND ‘WICHCRAFT.

Holiday_Parties_11.indd 23 8/31/17 12:31 PM TO PLACE A CLASSIFIED AD, CALL 1 800 444 6007 OR VISIT CRAINSNEWYORK.COM

POSITION AVAILABLE PUBLIC & LEGAL NOTICES

Senior Analyst needed by Verizon in New Pitch and Toss Productions, LLC 3130 WARREN ST. LLC. Arts. of Org. NOTICE OF FORMATION of 89 TRADING York, NY to evaluate enterprise marketing Art. Of Org. Filed Sec. of State of filed with the SSNY on 06/22/17. Of- LLC. arts. of Org. Filed with Secy. of NY 6/20/2017. Off. Loc.: Richmond state of NY (SSNY) on 7/6/2017. Of- efforts. To apply, mail resume to: Alan fice: New York County. SSNY designat- Co. SSNY designated as agent upon ed as agent of the LLC upon whom fice location: NY County. SSNY desig- Alvarez, Director, Verizon, 140 West whom process against it may be process against it may be served. nated agent upon whom process may Street, New York, NY 10007. Refer to served. SSNY to mail copy of SSNY shall mail copy of process to the be served and shall mail copy of proc- Job# A6ZJ-N. process to The LLC,1967 WEHRLE LLC, 101 Warren Street, Unit 3130, ess may be served and shall mail copy DRIVE, SUITE 1 #086 BUFFALO, NY New York, NY 10007. Purpose: Any law- of process against LLC to principal busi- 14221 Purpose: ful purpose. ness address: 360 East 89th Street, Any lawful act or activity Unit 4A, New York, NY 10128. Pur- HRIS Developer (AllianceBernstein L.P. – pose: any lawful act. NOTICE OF FORMATION OF JP Riback, New York, NY) Dsgn, bld, test & dploy tech MADISON AESTHETIC CARE, LLC Arti- LLC. Articles of Organization filed with cles of Org. filed NY Sec. of State the Secretary of State of NY (SSNY) on solutns for intrnlly hostd 3rd prty apps incl HIBISCUS ROOT REALTY LLC. Arts. of (SSNY) 7/19/17. Office in NY Co. 3/6/2017. Office location: NEW YORK Workday, extrnlly hostd SAS solutns, intrnlly Org. filed with the SSNY on 05/12/17. SSNY desig. agent of LLC upon whom County. SSNY has been designated as Office: New York County. SSNY desig- dvlpd apps & wbsites & othr HCT IT sys. process may be served. SSNY shall agent upon whom process against it nated as agent of the LLC upon whom mail copy of process to 110 East 66th may be served. The Post Office ad- Implmnt & dvlp intgratns dvlpmnt in studio, process against it may be served. St., NY, NY 10065, which is also the dress to which the SSNY shall mail a SSNY shall mail copy of process to the XML trnsfrmatns, reprt’g, sys set up, bus principal business location. Purpose: copy of any process against the LLC LLC, c/o Thomas A. Toscano, P.C., Any lawful purpose. served upon him/her is: 7014 13th procsses, glbl absnce plans & genrl tenant 200 Old Country Road, Ste. 490, Avenue, Suite 202, Brooklyn, NY mntnance. F/T. Resumes: J. Alvia, Alliance- Mineola, NY 11501. Purpose: Any law- Notice of Formation of BP SLOPE LLC. 11228 The principal business address Bernstein, L.P., 1345 Ave of the Americas, ful purpose. Arts. of Org. filed with Secy. of State of of the LLC is: 10 Hanover Square, Apt. New York, NY 10105. JobID: HRI-LJU NY (SSNY) on 2/10/15. Office loca- 10Z, New York, NY 10005 Purpose: tion: NY County. SSNY designated as any lawful act or activity NOTICE OF FORMATION of agent of LLC upon whom process Dreamladder, LLC. Arts of Org filed with VP/Quantitative Portfolio Analyst against it may be served. SSNY shall Notice of Qualification of CPG 2017 Secy. of State of NY (SSNY) on (AllianceBernstein L.P.- New York, NY) mail process to: The LLC, 503 Broad- VINTAGE ACCESS FUND, LLC Appl. for 12/21/2011. Office location: NY Coun- way, PH, NY, NY 10012. Purpose: any Auth. filed with Secy. of State of NY ty. SSNY designated agent upon whom Cndct prtflio anlysis & quant & stats rsrch lawful activity. (SSNY) on 07/06/17. Office location: process may be served and shall mail for US lg cap eqty prtflios. F/T. Req Mstr’s NY County. LLC formed in Delaware copy of process against LLC to princi- (DE) on 05/17/17. SSNY designated pal business address: 73 Fifth Avenue, dgr (or frgn equiv) in Finan, Econ, Math GGAPRO CONSTRUCTION LLC, Arts. of as agent of LLC upon whom process #8B, NY, NY 10003. Purpose: any law- or rel fld & 2 yrs exp in job offrd or cndct’g Org. filed with the SSNY on against it may be served. SSNY shall ful act. 05/25/2017. Office loc: NY County. rsrch & anlysis of finan data & dvlp’g prtflio mail process to c/o Central Park Advis- SSNY has been designated as agent optmztn tools to lg invstmnt opprtnties. In ers, LLC, 805 Third Ave., NY, NY upon whom process against the LLC 10022. DE addr. of LLC: 251 Little FUTURES NYC FUND I, LLC, Arts. of lieu of Mstr’s dgr & 2 yrs exp, will accpt may be served. SSNY shall mail proc- Falls Dr., Wilmington, DE 19808. Cert. Org. filed with the SSNY on Bach’s dgr & 5 yrs exp as stated. Must also ess to: Ransworth Blair, 1141 E 57th of Form. filed with Secy. of State of the 08/14/2017. Office loc: NY County. St, Brooklyn, NY 11234. Purpose: Any have 2 yrs exp in fllw’g: bld’g expctd rtrn State of DE, Loockerman & Federal St., SSNY has been designated as agent Lawful Purpose. & risk mdls to lvrge invstmnt opprtnties; Dover, DE 19901. As amended by upon whom process against the LLC anlyz’g lg datasets in SQL dbs; accss’g Cert. of Amendment filed with SSNY on may be served. SSNY shall mail proc- 08/22/17, name changed to CPG VIN- mkt data from Bloomberg or Factset; & Notice of Formation of ALENA LLC Arts. ess to: The LLC, 110 Leroy St., 8th Fl, of Org. filed with Secy. of State of NY TAGE ACCESS FUND, LLC. Purpose: NY, NY 10014. Reg Agent: Adam Cook, stats pkgs incl MATLAB & SAS. Exp may (SSNY) on 08/22/17. Office location: Any lawful activity. 110 Leroy St., 8th Fl, NY, NY 10014. be gaind cncrrntly. Resumes: AllianceBer- NY County. SSNY designated as agent Purpose: Any Lawful Purpose. nstein L.P., Attn: James Alvia, 1345 Ave of of LLC upon whom process against it Notice of Formation of a Limited Part- the Americas, New York, NY 10105. Job may be served. SSNY shall mail proc- nership (LP)The name of the LP is: ess to c/o Loeb Block & Partners LLP, ID: QPA-TDA EAST HARLEM MEC PARCEL B WEST, Notice of Qualification of D3 LED, LLC 505 Park Ave., 8th Fl., NY, NY 10022. L.P. Certificate of Limited Partnership Appl. for Auth. filed with Secy. of State Purpose: Any lawful activity. was filed with the Secretary of State of of NY (SSNY) on 08/07/17. Office loca- New York (SSNY) office on : tion: NY County. LLC formed in Dela- Notice of Formation of 17 G, LLC Arts. 07/21/17. The County in which the of- ware (DE) on 10/18/05. SSNY desig- PUBLIC & LEGAL of Org. filed with Secy. of State of NY fice is to be located: NEW YORK COUN- nated as agent of LLC upon whom proc- (SSNY) on 08/16/17. Office location: TY. The SSNY is designated as agent ess against it may be served. SSNY NOTICES NY County. Princ. office of LLC: 530 E. of the LP upon whom process against it shall mail process to c/o Corporation 76 St., #18C, NY, NY 10021. SSNY may be served. The address to which Service Co., 80 State St., Albany, NY designated as agent of LLC upon whom the SSNY shall mail a copy of any proc- 12207-2543. DE addr. of LLC: 251 Lit- process against it may be served. ess against the LP is: 340 Pemberwick tle Falls Dr., Wilmington, DE 19808. Notice of Formation of TRG PARCEL B SSNY shall mail process to the LLC at Rd, Greenwich, CT 06831. Principal Cert. of Form. filed with Secy. of State, WEST LLC Articles of Organization filed the addr. of its princ. office. Purpose: mailing address of the LP is: 340 John G. Townsend Bldg., 401 Federal with the Secretary of State of NY (SSNY) Any lawful activity. Pemberwick Rd, Greenwich, CT 06831. St., Ste. 4, Dover, DE 19901. Pur- on 07/21/17. Office location: NEW Purpose: any lawful activity. pose: Any lawful activity. YORK COUNTY. The SSNY is designated Notice of Qualification of LOKS, LLC. as agent of the LLC upon whom process Fic. name LOKS HOLDINGS, LLC. Au- against it may be served. The address thority filed with Secy. of State of NY to which the SSNY shall mail a copy of (SSNY) on 5/23/2017. Office location: any process against the LLC is: 340 NY County. LLC formed in FL on Pemberwick Rd, Greenwich, CT 06831. 11/22/2006. SSNY designated agent Principal mailing address of the LLC is: upon whom process may be served and 340 Pemberwick Rd, Greenwich, CT shall mail copy of process against LLC 06831. Purpose: any lawful activity. to: 111 Eighth Avenue, New York, NY 10011. Principal business address: 1740 Greystone Ct. Longwood, FL Notice of Qualification of Jeunesse, 32779. Certificate of LLC filed with LLC. Fict. name Jeunesse Global, LLC. Secy. of State of FL located at: 2661 Authority filed with Secy. of State of Executive Center Circle Tallahassee, FL NY (SSNY) on 4/14/2017. Office loca- 32301. Purpose: any lawful act. tion: NY County. LLC formed in FL on 7/9/2009. SSNY designated agent Notice of formation of SIRAJ A upon whom process may be served BHADSAVLE M D PLLC. Articles of Or- and shall mail copy of process against ganization filed with the Secretary of LLC to: 111 Eighth Avenue, New York, State of New York SSNY on NY 10011. Principal business ad- 06/06/2017. Office located in New dress: 701 International Parkway, York County. SSNY has been designat- Lake Mary, Florida 32746. Certificate ed for service of process. SSNY shall of LLC filed with Secy. of State of FL lo- mail copy of any process served cated at: 2661 Executive Center Circle against the PLLC 240 E 39TH ST APT Tallahassee, FL 32301. Purpose: any 28A NEW YORK, NY 10016. Purpose: lawful act. any lawful purpose.

42 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 4, 2017

P042_CN_20170904.indd 42 8/31/2017 6:11:44 PM EXECUTIVE MOVES Advertising Section New hires, promotions and board appointments. Place your listing at crainsnewyork.com/execmoves or contact [email protected]

❚ ACCOUNTING ❚ FINANCE ❚ PUBLIC RELATIONS ❚ REAL ESTATE

MBAF Santander Bank PAN Communications Zubatkin Owner Representation, Emilio Escandon, CPA, Ellen Marshall is As Vice President & LLC has been named Manag- responsible for managing General Manager, Ryan As a Vice President ing Principal of the New Santander’s middle Wallace will work closely with Zubatkin, Jason market business in York region of nationally with new business and is responsible for over- Manhattan, Long Island recognized accounting HR teams to source, seeing all aspects of the firm MBAF. Escandon and New Jersey. She qualify, pursue and close planning, design, and will oversee all operations brings more than 30 years construction of building of commercial banking experience in these new business and recruit- of MBAF’s New York offices in Manhattan projects for our clients. markets to Santander. and Valhalla. Escandon will also continue ment opportunities to further the agency’s His current clients include the New 42nd to serve as Principal-in-Charge of National growth. Ryan will help expand PAN’s tech Street, Ambassador Theatre Group, and Operations for MBAF’s Tax and Accounting portfolio, with a focus on brands in need of Congregation Habonim. Department. ❚ LAW strategic guidance and creative storytelling. He will work with industry leaders and Wolf Greenfield start-ups to create and execute programs ❚ ADVERTISING & MARKETING We are pleased to that improve corporate reputation, increase announce that Maria A. shareholder value and accelerate brand ❚ TECHNOLOGY Scungio has joined Wolf awareness. Ryan will serve as a manager Starcom USA Greenfield’s New York and mentor to all New York office employ- Mezocliq office as a shareholder in Karla Knecht has been ees, including coaching them through chal- Brad Olson has joined the Trademark Group. appointed to President, Mezocliq in the newly She brings more than 20 lenges and reviewing individual progress. Chief Client Officer of created position of years of experience managing worldwide Starcom USA. Knecht President. Mr. Olson trademark portfolios—including both will serve as a U.S. client brings to the company lead to bring together protection and transactional matters—for well-known brands. more than 20 years of best-in-class talent, experience working in work and thinking on behalf of all Starcom Placement Guaranteed financial and technology services. Prior to clients. She also has executive oversight of joining Mezocliq, Mr. Olson was CFO of Performics and the NYC office. ❚ PROFESSIONAL SERVICES Guggenheim Partners.

Summit Security Services, Inc. Starcom USA Summit Security Services, Kristina Lutz has Inc., a leading security joined Starcom USA as services provider, has President of Investment promoted John Liberti, focusing on innovative, Director of Summit’s client-specific activation Security Operations across all channels. Lutz Center, to Vice President, rejoins Starcom from the Security Operations agency’s longtime strategic media partner, Center. John joined Summit in 2003. He is a iHeartMedia, where she served as EVP, member of TEAM Software’s Software Cli- leading automotive business development ent Advisory Board and SUNY Farmingdale and client partnerships. Previously, Lutz spent 16 years at Starcom. College Foundation’s Board of Directors.

TO PLACE A CLASSIFIED AD, CALL 1 800 444 6007 OR VISIT CRAINSNEWYORK.COM

PUBLIC & LEGAL NOTICES

Notice of Qualification of 312 CONEY IS- Notice of Qualification of TD PRIME Notice of Qualification of 91 Diamond Notice of Qualification of VIVOR, LLC LAND MANAGER LLC Appl. for Auth. filed SERVICES LLC Appl. for Auth. filed with Management LLC. Authority filed with Appl. for Auth. filed with Secy. of State with Secy. of State of NY (SSNY) on Secy. of State of NY (SSNY) on Secy. of State of NY (SSNY) on of NY (SSNY) on 07/27/17. Office lo- 08/15/17. Office location: NY County. 07/27/17. Office location: NY County. 08/14/17. Office location: NY County. cation: NY County. LLC formed in Dela- LLC formed in Delaware (DE) on LLC formed in Delaware (DE) on LLC formed in Delaware (DE) on ware (DE) on 12/24/14. SSNY desig- 08/11/17. Princ. office of LLC: 150 05/05/17. SSNY designated as agent 01/27/17. SSNY designated as agent nated as agent of LLC upon whom Broadway, Ste. 800, NY, NY 10038. of LLC upon whom process against it of LLC upon whom process against it process against it may be served. SSNY designated as agent of LLC upon may be served. SSNY shall mail proc- may be served. SSNY shall mail proc- SSNY shall mail process to c/o Corpo- whom process against it may be served. ess to c/o Corporation Service Co., 80 ess to: Mortar, 243 W. 30th St., Ste ration Service Co., 80 State St., Alba- SSNY shall mail process to the LLC at State St., Albany, NY 12207-2543. DE 400, NY, NY 10001. Address to be ny, NY 12207-2543. DE addr. of LLC: the princ. office of the LLC. DE addr. of addr. of LLC: 251 Little Falls Dr., Wil- maintained in DE: 108 West 13th St., 251 Little Falls Dr., Wilmington, DE LLC: c/o Corporation Service Co., 251 Lit- mington, DE 19808. Cert. of Form. filed Wilmington, DE 19801. Arts of Org. 19808. Cert. of Form. filed with Secy. tle Falls Dr., Wilmington, DE 19808. with Secy. of State, 820 N. French St., filed with the Secy. of State, 401 Feder- of State of DE, Div. of Corps., 401 Fed- Cert. of Form. filed with Secy. of State of 4th Fl., Wilmington, DE 19801. Pur- al St, Ste 4, Dover, DE 19901. Pur- eral St. - Ste. 4, Dover, DE 19901. DE, John G. Townsend Bldg., 401 Feder- pose: any lawful activities. pose: Any lawful activity. al St., Ste. 4, Dover, DE 19901. Pur- Purpose: Any lawful activity. pose: Any lawful activity . Notice of Formation of HELMSLEY Notice of Formation of 114 EAST 13 SPEAR LOCKWOOD HOTEL SERVICES, Notice of formation of Notice of formation of Lai Chung Gar- STREET 6A REALTY, LLC Arts. of Org. LLC Arts. of Org. filed with Secy. of YackerDunnTalent Group LLC. Arts. of dens, LLC. Arts of Org filed with Secy. filed with Secy. of State of NY (SSNY) State of NY (SSNY) on 08/23/17. Of- Org. filed with Secy. of State of NY of State of NY (SSNY) on 4/13/2017. on 08/07/17. Office location: NY fice location: NY County. Princ. office (SSNY) on 7/13/2017 Office loca- Office location: NY County. SSNY desig- County. Princ. office of LLC: 114 E. of LLC: 90 Park Ave., NY, NY 10016. tion: NY County. SSNY designated nated agent upon whom process may 13th St., Unit 6A, NY, NY 10003. SSNY designated as agent of LLC upon agent upon whom process may be be served and shall mail copy of SSNY designated as agent of LLC whom process against it may be served and shall mail copy of process against LLC to 90 State Street, STE upon whom process against it may be served. SSNY shall mail process to Cor- against LLC to: Marc Reibman, 26 700, Office 40, Albany, NY 12207. Prin- served. SSNY shall mail process to poration Service Co., 80 State St., Alba- Court St #1808, BK, NY cipal business address: 393 Dean Corporation Service Co., 80 State St., ny, NY 12207-2543, regd. agent upon 11201.Principal business address: Street, 1B, Brooklyn, NY 11217. Pur- Albany, NY 12207-2543. Purpose: Any whom and at which process may be 212 Warren Street, New York, NY pose: any lawful act. lawful activity. served. Purpose: Any lawful activity. 10282 Purpose: any lawful act

SEPTEMBER 4, 2017 | CRAIN’S NEW YORK BUSINESS | 43

P042_CN_20170904.indd 43 8/31/2017 6:11:55 PM GOTHAM GIGS

THOSE WHO HUSTLE: Zikos attends^ to Marin Cilic´ at Arthur Ashe Stadium during this year’s Open.

BY LANCE PIERCE

For the love of the game A 25-year-old nancial adviser uses his tennis know-how to work his 12th U.S. Open

n the courts of the USTA Billie Jean King Zikos said understanding how a player likes to receive National Tennis Center, Nicholas Zikos has a ball or be handed a towel is an important part of the job. NICHOLAS ZIKOS grown from a ball boy into a ball man. He strives to never disturb a player’s rhythm. “We want to is year’s U.S. Open in Flushing Meadows be invisible, to just blend into the background,” he said of AGE 25 Owill be Zikos’ 12th as a ball person. He’s worked each of the his fellow ball personnel. BORN Forest Hills, Queens past ve men’s nals. But even a seasoned vet like Zikos occasionally has a RESIDES Forest Hills Zikos is primarily a “back,” meaning he mans the base- mishap. Last year he sprinted so hard that his shoe came o. EDUCATION Bachelor’s in market- line and throws balls more than 100 feet to He continued to run to the player, bringing him ing and economics, CUNY College of the other side of the court on a y or with one “I plan to the ball and a towel before retrieving his own Staten Island bounce. For nonnal matches, each crew has work until shoe. “You just tie your shoes tighter and pray,” ADVICE TO ASPIRANTS four backs and two people at the net who collect I physically he said. “ at’s all you can do at that point.” “Knowing the scoring helps. Being stray balls and throw them to the backs. Zikos has gured out how to balance his able to throw a tennis ball across the court on one bounce is a must. e U.S. Tennis Association hired 275 people can’t tennis duties with his job selling life insurance, ” Sprint hard.” to ll those positions this year. About 450 peo- annuities and other investments for Prudential UP-CLOSE COMMENTARY ple vied for a spot during a tryout in June, with 92 rookies Financial. e commission-based role is exible enough “Rafael Nadal continues to blow joining veterans of the three-week tournament, which runs that he can make time for the Open for three weeks at my mind. He hits the ball as hard through Sept. 10. e median age of a ball person is 16. the end of the summer, though it does come at a cost: He 3 inches off the ground as he hits Zikos, a Forest Hills, Queens, resident, began taking les- makes just $11 per hour from the USTA. it at his hip.” sons at the tennis center aer school when he was 8. He Zikos brings his iPad to the tennis center to stay on top SERVICE! In a much-talked-about played in high school and college and spent his summers of work. He’s also picked up clients among his fellow ball moment at the 2014 U.S. Open, at USTA camps, eventually becoming a coach. His connec- people. Zikos said some of his Prudential bosses are ten- French player Gaël Mon ls requested a Coke during a ve-set match tions gave him a leg up, as his former coaches were the ones nis fans, which is fortunate because he doesn’t expect to against Roger Federer. Zikos was the hiring the sta at the Open and tapped him once he proved hang up his Ralph Lauren–issued uniform any time soon. one to retrieve the can from him. he could make the throws. “Growing up here, working at “I plan to keep working until I physically can’t,” he said, “or Federer won.

BUCK ENNIS the U.S. Open is one of those mandatory things,” he said. they don’t want me anymore.” — JONATHAN LAMANTIA

44 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 4, 2017

P044_CN_20170904.indd 44 9/1/17 11:49 AM SNAPS

Shopping for good e Ovarian Cancer Research Fund Alliance hosted its 20th annual Super Saturday in the Hamptons July 29. e daylong fundraiser featured fashion and beauty products for sale as well as a kids’ carnival and gourmet food. e event was started by de- signer Donna Karan and onetime Harper’s Bazaar Editor-in-Chief Liz Tilberis, who died from ovarian cancer at age 51 in 1999.

Model and event co-host Molly Sims and Audra Moran, president and CEO of the alliance, at the extravaganza, which raised Former Mayor Rudy Giuliani and his wife, Judith, at the event, held at more than $3 million. Nova’s Ark Project in Water Mill, N.Y.

Party for Gol ng to improve Alzheimer’s care a breast cancer cure e Breast Cancer Re- search Foundation held its sixth annual Hamp- ton’s Paddle & Party for Pink Aug 5. It featured a stand-up paddleboard race in Sag Harbor. Event co-chairs Edward Lampert, chairman and CEO of ESL Investments, and his wife, Kinga, co- chair of the foundation’s board of directors, at CaringKind, which delivers information and care to Alzheimer’s patients and their the event, which raised families, held its sixth annual golf outing July 31. Among those who attended the nearly $2 million. event, which raised $150,000, were John Weber, a Kirkland & Ellis associate; Ron Duguay, a New York Rangers analyst for MSG Networks; Jonathan Henes, a Kirk- land & Ellis partner and a CaringKind board member; Chris Greco, a Kirkland & Ellis partner; and Matt Fagen, a Kirkland & Ellis associate.

Joe Koicim, senior managing director at Marcus & Millichap; Josh Halegua, prin- Host committee members Ted Harbert, former CEO of Comcast Entertainment cipal at Jonis Realty and co-chair of the outing; Justin Schwartz, CEO of Sage AVT; Group, and his wife, strategic investor Lisa Harbert, with event master of and Scott Sher, principal at Sabre, at the event at the Glen Head Country Club. ceremonies Ryan Seacrest and model Shayna Taylor at the post-race party at Fairview Farm on Mecox Bay in Bridgehampton.

MIKE PONT/GETTY IMAGES FOR OCRFA, CHRISTINE MONAHAN, CARINGKIND MIKE PONT/GETTY IMAGES FOR OCRFA, SEE MORE OF THIS WEEK’S SNAPS AT CRAINSNEWYORK.COM/SNAPS. GET YOUR GALA IN SNAPS. EMAIL THERESA AGOVINO: [email protected].

SEPTEMBER 4, 2017 | CRAIN’S NEW YORK BUSINESS | 45

P045_CN_20170904.indd 45 9/1/17 12:45 PM FOR THE RECORD*

NEW IN TOWN BANKRUPTCIES the 67-story building. e landlord, RFR Realty. e ■ Kahn Lucas Lancaster city location is on Staten rm plans to move from asking rent was $100 per signed a three-year deal Island. e teddy bear– ■ Becky’s Bites ■ Al Iman Plaza 1345 Sixth Ave. and 155 square foot. to sublease 17,655 square themed toy store closed 122 E. Seventh St. 2008 Westchester Ave., Sixth Ave. in 2020. e feet at 1412 Broadway its 22,000-square-foot 565 It’s all about the schmear. Bronx asking rent for the 15-year ■ Betsy & Adam agreed from Escada. e children’s Fih Ave. outpost in 2015 is East Village shop sells e real estate investment deal was not disclosed. to take 21,000 square feet clothing manufacturer and an Empire State Build- cream cheese on bagels as rm led for Chapter 11 CBRE brokered the deal for at 525 Seventh Ave. as its plans to take the entire 10th ing location last year. It well as in desserts such as bankruptcy protection the tenant. e landlord, headquarters and show- oor of the building. CBRE plans to open the Midtown chocolate-covered cheese July 27. e ling cites Brookeld Property Part- room. It plans to move from represented the subtenant. store in the fourth quarter. balls and cookie sandwiches. assets and liabilities of ners, was represented by 1400 Broadway by the end Cushman & Wakeeld Newmark Knight Frank $1,000,001 to $10 million. Cushman & Wakeeld and of the year. e asking rent represented Escada. represented the landlord, ■ Belly an in-house team. for the 10-year lease was Sol Goldman Investments. 219 Grand St., Brooklyn ■ E&M 2710 Clarendon $60 per square foot. Savitt ■ Build-a-Bear Workshop True Commercial Real is Williamsburg spot 1107 Rogers Ave., ■ Estée Lauder Cos. Partners brokered the deal signed a 10-year lease for Estate brokered the deal oers a nine-course bacon- Brooklyn renewed its 220,000-square- for the tenant. e landlord, 2,545 square feet at 22–30 for the workshop. e themed menu for $45. e owner of this mixed- foot lease at 767 Fifth Ave. Olmstead Properties, was W. 34 St. in a bid to return asking rent was $600 per use property led for for an additional 20 years. represented in-house. to Manhattan. Its only square foot. ■ ■ Pink Forest Chapter 11 bankruptcy pro- e cosmetics giant had 72-01 Austin St., Queens tection July 27. e ling occupied 295,000 square e Vietnamese sandwich cites estimated assets of $0 feet. CBRE represented the shop serves coee and to $50,000 and liabilities of tenant. e landlord, Boston DEALS ROUNDUP bubble tea. A corner of the $1,000,001 to $10 million. Properties, was represented TRANSACTION SIZE BUYERS/ Forest Hills café sells paints in-house. e asking rent TARGET/SELLERS [IN MILLIONS] INVESTORS TRANSACTION TYPE and brushes for guests to ■ Guy America Develop- was not disclosed. make art while there. ment Enterprises Corp. Calpine Corp./Luminus $17,678.1 Access Industries Inc. FB M&A Management LLC (Manhattan) (Manhattan); Canada 426 Shepherd Ave., ■ Apollo Global Manage- Pension Plan Investment Board; ■ Vannin Capital Brooklyn ment signed a sublease with Energy Capital Partners 54 W. 40th St., Suite 824 e mortgage broker and MetLife for 70,000 square WeWork Management LLC $3,000.0 SoftBank Group Corp.; FB M&A e multinational litigation real estate–development feet at 3 Bryant Park. e (unknown minority stake) (Manhattan) SoftBank Vision Fund funder that also specializes rm led for Chapter 11 private-equity rm plans 7.8-million-square-foot industrial $475.8 Gramercy Property Trust SB M&A in commercial litigation bankruptcy protection July to move from 730 Fih portfolio of Warehouse Industrial Buildings Inc. (Manhattan) and international arbitra- 31. e ling cites estimated Ave. into two full oors tion cases opened its rst assets and liabilities of of the building. Cushman R2Net Inc. (Manhattan) $328.0 Sterling Jewelers Inc. SB M&A U.S. oce, in Midtown. $1,000,001 to $10 million. & Wakeeld represented Vistajet Ltd. $200.0 Rhone Capital LLC (Manhattan) GCI Leading this location are MetLife. CBRE brokered the Shopping Centres Espoontori, Tikkuri, $197.1 Cerberus Capital FB M&A three investment directors deal for Apollo. e asking Myllypuron Ostari, Martinlaakson Ostari Management LP (Manhattan) focused on dispute resolu- STOCK EXCHANGES rent was not disclosed. and Jyväskylän Forum/Citycon Finland Oy tion. e company also has Four Greater Cincinnati Industrial $102.1 Clarion Partners LLC SB M&A oces in London, Paris, ■ AllianceBernstein ■ Kobalt Music Group Properties/Founders Properties LLC (Manhattan) Washington, Sydney and Holding (AB-N) agreed to take 23,000 square Melbourne. James Gingrich, chief oper- feet at 2 Gansevoort St. e Blend Labs Inc. $100.0 Eight Partners; Emergence GCI Capital Partners; Greylock Partners; ating ocer, sold 81,000 independent music-services Lightspeed Venture Partners; shares of common stock company plans to move Nyca Partners (Manhattan) MOVES AND EXPANSIONS from July 21 to July 28 at from 220 W. 42nd St. and Sierra EF LP $100.0 GSO Capital Partners LP GCI prices ranging from $24.15 will occupy the entire sixth (Manhattan); Management of ■ Grind NoMad to $25.65 in transactions oor of the 9-story building. Sierra EF LP; Post Oak Energy Capital LP 1216 Broadway worth $2,015,550. He now Sage Realty Corp. brokered e members-only holds 223,659 shares. the deal for the landlord, Dimension Therapeutics Inc./ $91.3 Regenxbio Inc. SB M&A co-working space in NoMad William Kaufman Orga- Baker Bros. Advisors LP (Manhattan); F-Prime Capital Partners; Fidelity Biosciences; added a oor to the two ■ Sirius XM Holdings Inc. nization. Savills Studley Jennison Associates LLC (Manhattan); it already occupies in the (SIRI-O) represented the tenant. e New Leaf Venture Partners LLC (Manhattan); building, making this oce James Arthur Cady, asking rent was $88 per OrbiMed Advisors LLC (Manhattan); Partner Fund Management LP; RA Capital Management its largest to date. executive vice president of square foot. LLC; Tourbillon Global Ventures operations, sold 197,594 Druva Software Pvt. Ltd. $80.0 Blue Cloud Ventures GCI ■ New York Foundling ■ shares of common stock MQS Management inked (Manhattan); Nexus Venture 501 Southern Blvd., for $5.85 per share July a 10-year relocation and Partners; Riverwood Capital; Bronx 31 in a transaction worth expansion deal for 10,000 Sequoia Capital India; Tenaya Capital Inc. e social-services $1,155,924. He now holds square feet at 41 Madi- Skytap Inc. $45.0 Goldman Sachs Private Capital GCI nonprot opened its 10th 321,246 shares. son Ave. e investment Investing (Manhattan); Ignition city location. e char- advising company plans to Partners; Insight Venture Partners LLC (Manhattan); Madrona Venture Group LLC ity, which works with ■ Nasdaq Inc. (NDAQ-O) move from 11 E. 26th St. children and families, Edward Knight, executive early next year and take up Redis Labs Inc. $44.0 Bain Capital Ventures; Carmel GCI plans to oer a variety of vice president and general a portion of the 24th oor Ventures; Dell Technologies Capital; Goldman Sachs Private Capital Investing programs under one roof, counsel, sold 15,000 shares of the 42-story building. (Manhattan) including its child-welfare, of common stock July 28 for Asking rent was $82 per developmental- disability $74.39 per share in a trans- square foot. e landlord, Selected deals announced for the week ending Aug. 24 involving companies in metro New and prekindergarten action worth $1,115,850. He Rudin Management Co., York. "SB M&A": Strategic buyer M&A represents a minority or majority acquisition of exist- services. now holds 63,437 shares. was represented in-house. ing shares of a company without the participation of a financial buyer. "FB M&A": Financial buyer M&A represents a minority or majority acquisition of existing shares of a company Cushman & Wakeeld with the participation of a financial buyer. "GCI": Growth capital investment represents new ■ Smile to Go represented the tenant. money invested in a company for a minority stake. SOURCE: CAPITALIQ 49 Water St., Brooklyn REAL ESTATE ree years aer the owners RETAIL opened the subterranean COMMERCIAL ■ Fotograska inked a deal GET YOUR NEWS ON THE RECORD * Smile café in NoHo, ■ Accenture agreed to for 45,000 square feet at To submit company openings, moves or real estate deals, or to receive further information, ABOUTemail [email protected] SECTION. they’ve added a tiny spot take 250,000 square feet at 281 Park Ave. South. e for Mediterranean-style 1 Manhattan West. e Stockholm-based photog- For the Record is a listing to help businesspeople in New York nd opportunities, potential prepared food in Dumbo. multinational management raphy company plans to new clients and updates on customers. Bankruptcy lings from the eastern and southern ere’s an open kitchen and company plans to consol- take the entire 6-story space districts of New York are listed alphabetically. Stock transactions are insider transactions at New York companies obtained from Thomson Reuters and listed by size. Real estate listings seating for about 20. e idate its New York oces on the corner of East 22nd are in order of square footage. menu changes daily. on the top eight oors of Street. JLL represented the

46 | CRAIN’S NEW YORK BUSINESS | SEPTEMBER 4, 2017

P046_CN_20170904.indd 46 9/1/17 12:49 PM PHOTO FINISH

Orange crash Citi Bike lay on the sidewalk of Malcolm X Boulevard in Bedford- Stuyvesant one recent morning, un- docked and sprayed with orange paint. A e fallen bicycle called to mind a nascent con ict with a potential competitor. San Francisco–based Spin hopes to o er New Yorkers its orange, dockless bicycles, which are locked— by an internal mechanism—and unlocked electronically via app. Spin CEO Derrick Ko was in New York City last month to promote a plan to put his company’s bicycles in neighborhoods that Citi Bike does not serve, like the Rockaways. He brushed aside critics who say dockless systems will result in bicycles strewn about and abused. “The vast majority of people are responsible,” he said, “especially if they use bikes.” e Citi Bike system proves Ko’s point. Although there are 10,000 Citi Bikes and 600 stations across 55 neighborhoods in three boroughs and parts of New Jersey, vandalism is rare. Just 83 such incidents have been reported this year, mostly graffiti, a Citi Bike spokeswoman said. But she attributed the low number to the company’s docking system. “The way Citi Bike works—with bikes locking into stations in relatively high-traffic locations—dramatically reduces the ease and risk of vandalism,” she said. But any smart business must stay ahead of rivals, and Citi Bike reportedly is exploring a dockless expansion. — JEREMY SMERD JEREMY SMERD

SEPTEMBER 4, 2017 | CRAIN’S NEW YORK BUSINESS | 47

P047_CN_20170904.indd 47 9/1/17 12:51 PM $0%Ζ7Ζ286'(6(57323&251Ζ'($6 $5(:Ζ7+Ζ15($&+:Ζ7+7+( &+$6(02%Ζ/(®$33

7KHRZQHUVRI3LSFRUQMRXUQH\HGWR'HDWK9DOOH\WRFUHDWHSRSFRUQ LQWKHH[WUHPHKHDWRIWKHGHVHUWVXQ/LNHPDQ\EXVLQHVVHV they found it hard to get out of the office to innovate, but the Chase Mobile® app allowed them to manage their finances on the road. $V-HIIVD\VȊ:LWKWKH&KDVH0RELOH®DSS\RXGRQȇWQHHGDGHVNDQ\PRUHȋ

$9$Ζ/$%/(:Ζ7+ CHASE BUSINESS CHECKINGSM CHASE.COM/BIZCHECKING

JEN, JEFF & TERESA PIPCORN CO-OWNERS

All businesses are subject to approval. Additional terms, conditions and restrictions apply. Real business owners compensated for their participation. 3G/4G call coverage and/or WiFi connectivity is required. Chase Mobile® app is available for select mobile devices. Enroll in Chase OnlineSM or on the Chase Mobile app. 0HVVDJHDQGGDWDUDWHVPD\DSSO\'HSRVLWSURGXFWVR΍HUHGE\-30RUJDQ&KDVH%DQN1$0HPEHU)'Ζ&k-30RUJDQ&KDVH &R

CHA_0128_CFB_Pipcorn_V4R_10.25x14.indd 1 7/17/2017 12:34:53 PM

CN018322.indd 1 8/2/17 12:07 PM