As of January 25 , 2021

KEYNOTES Americas MicroStrategy 2021 Keynote Address DAY 1 Join us for the official launch of MicroStrategy 2021, our next-generation solution that delivers MicroStrategy 10:00 AM Intelligence Everywhere via a Cloud Analytics Platform. Learn how we made it easier than ever before to take advantage of our best-in-class , education, services, and support. And hear directly from Pfizer, Disney ABC, and ServiceNow, as they share how MicroStrategy helps their organizations achieve World 2021 incredible results. WEDNESDAY Agenda CEO Keynote

11:00 AM MicroStrategy CEO and Founder, Michael Saylor, provides a visionary viewpoint on how to take ALL TIMES EST advantage of change in this unprecedented time, and how our work can both accelerate opportunities and create profitability and prosperity. FEBRUARY 3 Connect and collaborate with Enterprise HyperIntelligence Cloud Intelligence Embedded Intelligence Enterprise Data Success Stories 1 Success Stories 2 for Corporations other users, hear our customers Administration and partners present best Introduction to Build Your Cloud Your Business Custom and Connecting to Any MicroStrategy and : Supercharging VitaraCharts: Tell Bitcoin Investment practices and lessons learned, HyperIntelligence Business Case Intelligence Library Embedded Analytics Data Source Containerization MicroStrategy on Better Stories. Add Strategy Inject instant insights into Better understand the cost Drive analytics adoption Embed, extend, and inject Discover how MicroStrategy Discover the benefits of Billions of Rows with 30+ Visualizations A review of Bitcoin as a and participate in live Q&A every experience using the savings, and resources and maximize collaboration intelligence customized for optimizes access to on- using containerization treasury reserve asset & 12:00 PM Kyvos Smart OLAP to MicroStrategy and panel discussions with latest HyperIntelligence your organization will with MicroStrategy Library. your business applications prem and cloud-based to boost performance, various macroeconomic innovations. be able to reallocate, using MicroStrategy's data sources for agility, ensure scalability, and Vitara is a MicroStrategy factors driving its adoption MicroStrategy experts. following a move to the comprehensive set of APIs. performance, and scale. minimize costs. technology partner by corporations & MicroStrategy Cloud Service. specializing in visualizations. institutional investors.

Designing Fast and Easy Cloud Infographic- The HyperIntelligence MicroStrategy for Data Workstation for Franconnect: Enabling eBay: Optimizing Cube Bitcoin Corporate HyperIntelligence Cards Migrations Style Dossiers SDK on GCP, AWS, or Azure Architects and Franchise Operations in Migration Strategy Learn best practices and Learn the best practices Learn how to quickly create Make any enterprise Attend this session Administrators with MicroStrategy Hear their experiences A review of ways in which see production-ready and proven techniques stunning Dossiers that application Hyperintelligent to understand how migrating from a traditional corporations can integrate 1:00 PM Learn about new features Learn how Franconnect HyperIntelligence Cards we use to migrate your enhance data storytelling by embedding instant MicroStrategy platform and capabilities in embedded Microstrategy appliance warehouse with the Bitcoin monetary for Finance, HR, Sales, and on-prem solutions to the at your organization. insights and one- will connect to different MicroStrategy 2021 designed to provide actionable RDBMS to Hadoop. network & the advantages Customer Support. cloud in weeks without click actions. data stores in AWS, Azure to empower Architects Command Centers for of different strategies. user disruption. and Google Cloud. and Administrators. the franchise industry.

HyperVision and New Free Automated Modern Design Embedding Dossiers Deploying Real- Python for Automation Starbucks: Retail Business Intelligence Bitcoin Finance Features for 2021 Upgrades for Dashboards into Web Applications Time Analytics Automate common Reporting at Starbucks Analytics: Considerations Administrator tasks by Discover new features in Adopt MicroStrategy 2021 Build an interactive book See examples of how See how MicroStrategy with MicroStrategy MicroStrategy, An overview of key financial MicroStrategy 2021 that will quickly and risk-free with of your business with an dossiers can be integrated customers are harnessing leveraging the Python SDK. & operational considerations Starbucks introduces you Machine Learning, 2:00 PM make all your applications our proven methodology updated Visualization Gallery. seamlessly into websites streaming analytics to our longest running for corporations integrating smarter and faster. and expert support. and applications using the to make informed MicroStrategy project for Deep Learning and AI Bitcoin into a treasury latest features of our SDK. decisions in real time. a user group of more than reserve strategy. 10,000 store managers in North America.

Hyper.Now Software Professional Mobile Dossiers for MicroStrategy Building an Enterprise Ensuring Scalability Visa: MicroStrategy’s Disney ABC Television Bitcoin Legal as a Service Services for Cloud iOS or Android for Excel Users Semantic Graph and Performance Support for Partial Considerations Deploy HyperIntelligence to Discover flexible, remote Develop custom mobile See how MicroStrategy for Learn why the semantic Run faster and increase Data Encryption An overview of key legal & 3:00 PM your entire organization in delivery options to accelerate applications that Office 2021 empowers your graph and Platform resilience with smart memory Visa will demonstrate new regulatory considerations minutes with MicroStrategy's your BI projects with boost productivity and business users on Excel with Analytics are critical to usage, lookup caching, and MicroStrategy 2021 features for corporations integrating new SaaS offering. MicroStrategy Consulting. velocity using Dossier information they can trust. meet evolving enterprise new features available to allowing the encryption and Bitcoin into a treasury and Mobile Library. requirements for flexibility, MicroStrategy Administrators. decryption data at real time. reserve strategy. security, and governance.

Bitcoin Accounting & Tax Considerations At the Table presents Fear(less) Leadership An overview of key How can we charge forward into the unknown of 2021, facing the future as fear(less) leaders? In her Fear(less) Leadership keynote presented by At the Table, Dr. Rebecca Heiss takes us through our own hero’s journey from mere human to mighty superhero (and beyond)! accounting, tax, & audit 4:00 PM Using science-backed solutions to unlock our fixed mindsets, sort our fears, and ultimately, flaunt our kryptonite(s), Rebecca empowers each of us to become fear(less) in the face of discomfort, failure, and rejection. Expect to leave feeling like you can leap buildings in considerations for #analytics2021 a single bound! At the Table is a cross-functional network for women in technology, that works to bring awareness to the challenges facing women, and to provide resources and support to our MicroStrategy employees, customers and local community members. corporations integrating Bitcoin into a treasury reserve strategy.

ALL DAY Networking Lounges Open 1:1 Tech Talks On Demand Content Expo Hall with Partner Sponsors As of January 25 , 2021

Keynotes and networking Americas Futures Keynote 10:00 AM Join Timothy Lang, Chief Technology Officer, for a preview of MicroStrategy 2021 and beyond. DAY 2 MicroStrategy Private Roundtable with MicroStrategy Executives THURSDAY World 2021 11:00 AM Hear directly from senior executives on MicroStrategy’s capital allocation strategy, mission and vision, governing leadership principles, and more. This exclusive session is only for Premium Pass holders. Agenda ALL TIMES EST FEBRUARY 4

Connect and collaborate with Business Intelligence HyperIntelligence Enterprise Administration Success Stories Bitcoin other users, hear our customers Giant Eagle’s Move to and partners present best Bianance Presentation Library Personalization for End Users Using Distribution Services HyperIntelligence Card Authoring Top 10 Automated More Actionable Data See how Library can be personalized Take a deep dive into the latest features practices and lessons learned, 12:00 PM Take a deep dive into the latest Distribution Administrator Tasks Join this session to learn more about to deliver a unique viewing Services features in MicroStrategy 2021. for building compelling and impactful Get the inside scoop from our experts to the importance of analytics in making and participate in live Q&A experience for every user. HyperIntelligence solutions. make administration easier than ever. better business decisions with more Coinbase Presentation and panel discussions with actionable data and HyperIntelligence. MicroStrategy experts. Business Intelligence Enterprise Administration Enterprise Data Success Stories Bitcoin

Cox Automotive: Smart Architecture Jump-start Your New Kraken Presentation Building Mapbox Visualizations MicroStrategy with Exasol MicroStrategy with SAP for Cube Refresh in Near Real Time Incorporate beautiful geospatial 1:00 PM Application in Workstation Best practices and tools and tips Best practices and tool and tips This session provides extremely smart designs into you analytics content with Build powerful new applications in for connecting to Exasol. for connecting to SAP. data load design using Snowflake as MicroStrategy’s integration to Mapbox. Workstation with the latest features. data store for Microstrategy cloud to refresh cubes in near real time. NYDIG Presentation

Business Intelligence Enterprise Administration Enterprise Data Cloud Intelligence Success Stories Bitcoin

Fidelity Digital Assets Dossier Design Best Mapbox Spotlight MicroStrategy Advanced Upgrading Environments MicroStrategy with Computer Aid, Inc. Presentation Practices for Performance (Presented by Mapbox) Customizable Functions Google Big Query with MSTRBak TrueProject is a SaaS application 2:00 PM See how to take advantage Hear directly from MicroStrategy’s Learn from product experts how Learn best practices for upgrading Best practices and tools and tips for developed by Computer Aid Inc. of the latest Dossier features partners at Mapbox about the to leverage new Customizable your platform to the latest connecting to Google Big Query. and enabled by MicroStrategy. Genesis Presentation for speed and scale. latest features and benefits. Functions in MicroStrategy 2021. release using MSTRBak.

Business Intelligence Enterprise Administration Enterprise Data Cloud Intelligence Success Stories Bitcoin

Centauro: Creating a Grayscale Investments Converting Documents to Incorporating MicroStrategy MicroStrategy with MicroStrategy Self- Data Culture to Support Presentation Pixel-Perfect Dossiers into Your CI/CD Pipeline MicroStrategy with Snowflake Oracle Cloud Deployed on AWS the Business MicroStrategy 2021 makes Dossiers 3:00 PM See what MicroStrategy has in store Best practices and tools and tips Best practices and tools and tips Get tools and tips from our experts See how Centauro established easier and more powerful and ever. for deployments using Continuous for connecting to Snowflake. for connecting to Oracle Cloud and for deploying your MicroStrategy a data culture centered on the Learn how to convert your legacy Integration / Continuous Delivery. Autonomous Data Warehouse. environment on AWS. exchange of information across Gemini Presentation Documents to the latest features teams and departments to improve data accessibility.

Business Intelligence Embedded Analytics Enterprise Data Cloud Intelligence Bitcoin

#analytics2021 Self-Deploying HyperIntelligence MicroStrategy with MicroStrategy Self- Galaxy Digital Presentation on Web Applications Accessibility and 508 Compliance MicroStrategy with Teradata Hierarchical Reporting Deployed on Azure 4:00 PM See how MicroStrategy 2021 supports the with the HyperSDK Best practices and tools and tips Best practices and tools and tips for Get tools and tips from our experts most recent requirements for accessibility. See the new HyperSDK in action as we build for connecting to Teradata. connecting to Oracle Cloud and for deploying your MicroStrategy HyperIntelligence solutions and integrate Autonomous Data Warehouse. environment on Azure. Paxos Presentation them directly into websites and applications.

ALL DAY Industry Lounges Open 1:1 Tech Talks On Demand Content Expo Hall with Partner Sponsors As of January 25 , 2021

Americas Private Roundtable with DAY 2 MicroStrategy MicroStrategy Executives THURSDAY World 2021 11:00 AM Agenda Hear directly from senior executives on MicroStrategy’s capital allocation strategy, mission and vision, ALL TIMES EST governing leadership principles, and more. FEBRUARY 4 Connect and collaborate with PREMIUM ADMISSION other users, hear our customers and partners present best Enterprise Data Business Intelligence practices and lessons learned, and participate in live Q&A Migrating Your MicroStrategy BI Deloitte: Transformative Impact of and panel discussions with Solution to Google BigQuery Digital Assets on Banking 12:00 PM MicroStrategy experts. Join MicroStrategy Master Manish Gupta for this session to learn Hear from industry advisers on new capabilities banks and about best practices around data source migration of your financial institutions will need to address the risks, controls, existing MicroStrategy BI solution to Google Big Query. tax, and accounting implications of digital assets.

HyperIntelligence Cloud Intelligence Embedded Analytics

Roadmap: Containerization Roadmap: SDK/Embedded Analytics Roadmap: HyperIntelligence 1:00 PM Talk with our product teams about what’s next for HyperIntelligence. Take a deep dive with our product teams about the next set Hear from our product teams about what’s of features for deployment using Docker and Kubernetes. coming for our suite of APIs and SDKs.

Enterprise Administration Cloud Intelligence

Roadmap: Platform Analytics Increase Your MicroStrategy ROI Roadmap for MicroStrategy on AWS 2:00 PM Hear about what’s next for administrators to boost Increase your ROI by increasing your adoption and Talk with our product teams about what’s next deployment on AWS. performance in Platform Analytics. utilization, from a 20-year MicroStrategy practitioner.

Business Intelligence Enterprise Administration Cloud Intelligence

Roadmap: Schema Design Top MicroStrategy Architecture Tips Roadmap: Dossier Authoring Roadmap for MicroStrategy on Azure 3:00 PM Top tips and approaches to MicroStrategy Architecture Talk with our product experts about what’s next for Talk with our product teams about what’s next for Dossier Authoring. from a 20-year practitioner, including approaches Talk with our product teams about what’s next for deployment on Azure. architects in Workstation for schema design. for increased agility and advanced analytics.

Business Intelligence Enterprise Administration #analytics2021 Len’s Top 10: What’s New in MicroStrategy 2021 Top 10 Ways Workstation Makes Your Life Easier 4:00 PM Hear from MicroStrategy Expert Len O’Toole as he Hear directly from our experts about how to streamline reviews his favorite features from the latest release. tasks for Analysts, Administrators, and Architects. As of January 25 , 2021

Tuesday, February 2, 2021

Americas MicroStrategy OEM Summit ADDITIONAL 11:00 AM- We’ll cover key topics at “OEM depth” and share recommended World sessions MicroStrategy 1:00 PM for you to attend February 3-4. You’ll also hear directly from MicroStrategy CTO Tim Lang on the OEM business and our exciting roadmap forward. World 2021 ACTIVITIES Agenda FEBRUARY 2-5 ALL TIMES EST

Connect and collaborate with Thursday, February 4, 2021 other users, hear our customers Public and partners present best practices and lessons learned, Sector Live Roundtable: Data Driven Decision-Making In a Time of Global Uncertainty 9:00 AM The 2020 pandemic has forced government agencies to walk a fine line between balancing workforce safety while continuing to deliver critical services in defense of the nation. Understanding data insights has and participate in live Q&A been key to maintaining this balance. Whether managing personnel utilization, supply chain integrity, or combat-ready assets, the government has relied on data—arguably at an unprecedented level—to meet Analytics mission-driven demands. In this roundtable webinar, leaders from across the public sector will share best practices and lessons learned from leveraging data throughout this challenging period. and panel discussions with MicroStrategy experts. Summit Join MicroStrategy 10:30AM Army Combat Readiness Center: Spotting Accident Trends within the United States Army Using AI to Fight Fraud Waste and Abuse Using CMS Open Data leaders and fellow public sector professionals at the Transportation Security Administration: Information 11:15 AM Defense Logistics Agency: Driving Data-Informed Decisions Public Sector Analytics Quality & Operational Activities During COVID Summit during World. Now. The Summit will feature a roundtable exploring how the 12:00 PM Department of Homeland Security: The SecDevOps Journey federal government relies on data to meet mission-driven 12:45 PM Colvin Run Networks: Predictive Maintenance in the U.S. Armed Forces Federal Bureau of Investigation: Data Analytics for Optimized Resource Planning demands during the 2020 pandemic. Public sector leaders will also share best practices 1:30 PM Federal Transit Administration: Utilizing Data Analytics to Navigate Pandemic Challenges Hard Yards: A Hands-On Approach to Data Literacy and lessons learned from leveraging data throughout this challenging period. 2:15 PM Department of Energy: Reaching Analytics Maturity with Governed Self-Service

Education Friday, February 5, 2021

2021.000: What’s New in MicroStrategy for Analysts course 5:00 AM - 11:00 AM Upgrade your knowledge to MicroStrategy 2021. Focuses on new capabilities for the analyst role. (This is also a great class for administrators to get ahead of new user workflows, and for SDK developers to learn new user actions.) Learn how to bring information to your users, by employing enhanced dossier and visualization authoring capabilities and sharing your insights with your colleagues using Library. #analytics2021

Education Friday, February 5, 2021

2021.000: What’s New in MicroStrategy for Analysts course 9:00 AM - 3:00 PM Upgrade your knowledge to MicroStrategy 2021. Focuses on new capabilities for the analyst role. (This is also a great class for administrators to get ahead of new user workflows, and for SDK developers to learn new user actions.) Learn how to bring information to your users, by employing enhanced dossier and visualization authoring capabilities and sharing your insights with your colleagues using Library. As of January 25 , 2021 FEATURED CUSTOMER SPEAKERS Americas Hear how industry-leading customers use MicroStrategy to achieve Intelligence Everywhere. MicroStrategy World 2021 Agenda

Connect and collaborate with other users, hear our customers and partners present best practices and lessons learned, and participate in live Q&A and panel discussions with MicroStrategy experts.

#analytics2021