EVERY VOICE IS A SPARK. ANNUAL REPORT 2020–2021 Tokens

OUR WORLD IS CHANGING. LET’S MAKE IT BETTER. LET’S HELP OUR INDUSTRY COME ROARING BACK. WE’RE BRINGING UP NEW VOICES.

WE’RE LISTENING TO THOSE THAT NEED TO

Wildhood BE HEARD. WE’RE SEEING THAT CANADIAN CONTENT REPRESENTS WE’RE HERE EACH AND TO MAKE OUR EVERY ONE INDUSTRY OF US. BOLD, INCLUSIVE,

About Sex INNOVATIVE. Au pays des Mitchifs

WE SUPPORT STORYTELLERS AND CREATORS WITH A UNIQUE STORY TO TELL. WE’RE HERE TO SPARK COURAGEOUS STORIES

TO HELP GIVE THEM MORE

Red Earth Uncovered THAN A STAGE. Blood Quantum

WE SUPPORT STORYTELLERS WHO ARE TALENTED AND DETERMINED. THEIR WORK REACHES AUDIENCES AROUND THE WORLD

AND SPARKS PASSION FOR CANADA’S

No Visible Trauma STORIES. 2020–2021 ANNUAL REPORT 17

74 74 78 78 70 66 1 1 1 196 1 182 220

elevision Audience elevision Financial Statements Financial Statements T of Canada Media Fund of Sources Data Support Administration Program Export-Related Programs Export-Related Treaty International Coproductions Funding Program Summary Development Sector

48 06 60 118 194 218 190 154 1 1 1 130

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OUR THE TO RESPONSE PANDEMIC COVID-19 FINANCIAL OVERVIEW FINANCIAL APPENDICES Management Discussion Management and Analysis Management’s for Responsibility Financial Reporting Notice Support Introduction Introduction Experimental Indigenous Con Official Language Minority Community Support Support Regional TV 5 3 6 4 FUNDING RESULTS

4 7 72 76 94 62 56 66 68 60

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4 2 22 26 34 28 20 50 80 30

om the Chair om te te and Vision esident and CEO esident

d and Committee d and Committee ccomplished Creators ccomplished Creators ctivities unding Model Television Audience Results: Results: Audience Boar A Manda Message fr F the Pr Meet Seven A Who Inspire Financial Contributors Message fr CMF by the Numbers by CMF AUDIENCES

1 CMF ABOUT

2

CONTENTS TABLE OF TABLE

CANADA MEDIA FUND MEDIA CANADA 16 Tribal

1 ABOUT CMF

2020–2021 ANNUAL REPORT 21

The Canada Media Fund (CMF) receives contributions from from contributions receives (CMF) Media Fund The Canada and the Government distributors and IPTV satellite cable, Canada’s their continued for contributors funding thank our We Canada. of digital media content. and Canadian television support of

CONTRIBUTORS FINANCIAL

CANADA MEDIA FUND MEDIA CANADA 20 23 2020–2021 ANNUALREPORT MANDATE District 31 AND VISION

The Canada Media Fund fosters, develops, finances and promotes the production of Canadian content and relevant applications for all audiovisual media platforms.

The CMF guides Canadian content towards a competitive global environment through fostering industry innovation, rewarding success, enabling a diversity of voices, and promoting access to content through industry and private sector partnerships.

Mandate Vision

A world where Canada’s talent and stories transcend Foster and Develop platforms and borders, triggering emotion, innovation and ideas. THE Finance Promote TURNING POINT

CANADA MEDIA FUND MEDIA CANADA IS NOW. 22 2020–2021 ANNUAL REPORT 25

THIS IS THE FUTURE OF CANADIAN CONTENT. MYRIAD

The Canada Media Fund delivers financial support to the financial support delivers The Canada Media Fund through and digital media industries Canadian television funding. of streams two of the creation encourages Stream The Experimental and digital media content interactive leading-edge, applications. software innovative, of the creation supports Stream The Convergent consumption for content and digital media television convergent anywhere. Canadians anytime, by

MODEL FUNDING

CANADA MEDIA FUND MEDIA CANADA 24 27 2020–2021 ANNUALREPORT CMF FINANCING AWARDED TO AWARDS WON YEAR-OVER-YEAR CMF BY THE DIGITAL MEDIA PROJECTS BY CMF-FUNDED PROJECTS PROGRAM BUDGET $M COMPARING 214 219 33.4M 45.2M 2019–2020 357.4M NUMBERS 2020–2021

GLIS ENC 1,501 1:4.12 EN H FR H 1.3B 1.2B 1,995 356.8M 1:4.29 N/A N/A 1,309 1,798 NUMBER OF FUNDED FUNDED HOURS SPENT WATCHING CMF-FUNDED PROJECTS FUNDED APPLICATIONS LEVERAGE RATIO PROGRAMS, BY LANGUAGE

23 30 $20.9M 18 – FRENCH / 5 – ENGLISH 25 – FRENCH / 5 – ENGLISH 1.4B 1.5B $ TO OVER 500 COMPANIES 100.4M & ORGANIZATIONS CMF-FUNDED PRODUCTIONS DELIVERING PRODUCTION TO OVER 1,200 COMPANIES OVER 1 MILLION VIEWERS ACTIVITY & ORGANIZATIONS FUNDS DISTRIBUTED TO EQUITY

AND SOVEREIGNTY-SEEKING HOUR S W A T GROUP-OWNED ENTITIES C H THROUGH EMERGENCY FUNDS E D 30M 41M 4.4M * TOTAL FUNDS DISTRIBUTED TO DATE 76.5K 142K BY ALL EMERGENCY FUND ALLOCATIONS 15M

VIDEO VIEWS* SUBSCRIBERS* CANADA MEDIA FUND MEDIA CANADA

*Figures are cumulative. 26 2020–2021 ANNUAL REPORT 29

confidence in – and gratitude to – the President to – the President in – and gratitude confidence and the leadership team, the executive and CEO, teams. Administrator and Program CMF entire you in everything and determination focus Your results. did demonstrated Canada of the Government to grateful are We in investments its ongoing and significant for and innovation, production Canadian audiovisual the administerit trust placed to and for in the CMF Funds. Relief Emergency $120M in COVID-19 crucial the how recipients many from heard We Thanks difficult times. very in these help was the country’s funders: private the CMF’s also to – your distributors and IPTV satellite cable, our storytellers, that ensure contributions be to will continue and talent producers creators, the world. around on screens present pandemic completely only did the COVID-19 Not a period of activities for the sector’s shut down As challenge us today. to but it continues time, that confidence every I have forward, move we and strength depth, organizational the CMF’s road on the keep the sector will footing financial recovery. a robust to Alain Cousineau Chair of the Board of Directors of the Board Chair of

ehensive ehensive

tration of the CMF’s regular regular CMF’s the of tration

veloping and launching 11 new COVID-19- and launching 11 new veloping and launching a new veloping eorienting the CMF towards a more a more towards the CMF eorienting Launching an ambitious and compr process consultation De brand corporate Timely adminis and activities programs De programs related R equitable ecosystem

• who team, the management by Backed and well-being safety the health, prioritized Program and CMF CMF members, all team of working to transitioned staff Administrator Their incredible without missing a beat. remotely work continued regular all that ensured effort or the on clients effects adverse without any budget. administrative provide in to stepped And while the Board and sound guidance, additional support, our ongoing express to want we oversight, On behalf of the CMF’s Board of Directors, I am I am Directors, of Board the CMF’s On behalf of activities on the 2020–2021 report pleased to challenges, many Amidst the organization. of agility, demonstrated and its staff the CMF with noteworthy adaptability and resilience, include: that accomplishments • • • •

Guided by its purpose and values, the CMF listened, adjusted, and delivered. and delivered. adjusted, listened, the CMF its purpose and values, Guided by ever have challenges we the greatest of some through While steering It its stakeholders. for deliver to continued Media Fund the Canada seen, barriers and put the health and well-being tremendous succeeded despite the difficulties And despite first. communities and colleagues clients, staff, of itself. reinvent began to and listened the CMF reality, our new of

CHAIR

FROM THE MESSAGE MESSAGE

CANADA MEDIA FUND MEDIA CANADA 28 2020–2021 ANNUAL REPORT 31

$4.29 in production activity, slightly higher higher slightly activity, $4.29 in production do this couldn’t But we $4.12. year’s than last in Canada’s plays the CMF role The key alone. continued the to is due sector screen-based the contributors, our funding support of cable, and Canada’s Canada, of Government distributors. and IPTV satellite with hundreds of Black, racialized and Indigenous and Indigenous racialized Black, of with hundreds a for the groundwork and laying storytellers; ecosystem. equitable funding more members with industry consultations by Informed the communities, diverse from and producers different two also disbursed $9M through CMF Fund Development a $1M BPOC Sector initiatives: – Fund Relief Emergency and a $8M COVID-19 Black People Companies Owned by for Allocation our Emergency through And Colour. of and People supporting continue able to were we Fund, Relief $5.2M in providing Office, the Indigenous Screen their programs. for funding support been to purpose has always The CMF’s and companies in making Canadian creators and – enjoy audiences to for content great CMF In 2020, mandate. with that continue we activity $1.5B in production triggered funding 244,000 over and created the country across generated funding $1 in CMF Every jobs. represented represented ‑

communities to lead outreach efforts; consulting consulting efforts; lead outreach communities to Leadership and collaboration are critical in any critical in any are and collaboration Leadership seen have we Since the pandemic began, crisis. and other organizations industry businesses, support to alongside government work funders and policies that programs for and advocate recovery and implement problems mitigate the Government to grateful are We measures. Thanks to support. its emergency Canada for of Funds Relief Emergency the $120M in COVID-19 businesses in our industry administered, the CMF ensuring a operations, maintain able to were and stability when production to quick return most. needed it the they pandemic exposed the how also saw We of forms and other racism systemic and elsewhere. in our industry discrimination barriers to address to committed The CMF and representation, lack of equity and inclusion, accessibility our programs. issues and gaps in leaders in the screen many to indebted are We the this work: to their contribution for industries the Indigenous Group, Leaders Black Industry from representatives many and Office, Screen who equity-seeking groups and other racialized the throughout our consultations to contributed our informed and expertise Their experience year. an including developing decisions and actions, three the next for and Inclusion Strategy Equity under from hiring specialists years;

Historic challenges create opportunities to reimagine our future. our future. reimagine opportunities to challenges create Historic of the in the history difficult of the most was one year fiscal The last the industry the pandemic, the beginning of At sector. screen-based Production shuttered. Businesses were a halt. to came essentially and innovation, resilience showed the industry In response, shut down. making great to continue and work safely to return to ways finding work began to we the Canada Media Fund, At and experiences. content reimagine companies and communities to creators, with our storytellers, model – could look like. program CMF new – and a the future what

AND CEO

PRESIDENT

FROM THE MESSAGE MESSAGE

CANADA MEDIA FUND MEDIA CANADA 30 2020–2021 ANNUAL REPORT 33

Coroner INFORMED BY BY INFORMED OUR PEOPLE, OUR FUTURE. OUR HISTORY, OUR HISTORY,

President and CEO and President Valerie Creighton, C.M., S.O.M. C.M., Creighton, Valerie Even before the pandemic, the screen industry had been experiencing profound profound been experiencing had industry the screen the pandemic, before Even – which is more model our program adapt the need to recognizes The CMF changes. diverse, global, industry: today’s of the realities support better old – to years than 10 help us build this To be king. to continues content where and iterative multi-platform, consultations ambitious industry launched our most 2021 we in March model, new chart the input is critical as we part – your all who took to you Thank date. to our of sharing the results to look forward We industry. our of and growth recovery our programs. changes to with progressive along the coming year, over consultations leadership and your for Directors of Board the CMF’s to special thank you very A your tireless for staff the CMF and to times, extraordinary guidance during these courage you sparked of All me. impress to fail you never and adaptability – efforts stellar to providing commitment and their Canada, Telefilm Administrator, Program service. client and face we The challenges of our industry. future in the confidence great I have community and the our creative of the resilience demonstrate overcome to continue professionals industry our dedicated that no doubt I have our stakeholders. vision of will propel that future and sustainable innovative will help us build an inclusive, in the global marketplace. heights new to and stories talent Canada’s in a year when we really needed it. I would also like to acknowledge the CMF the CMF acknowledge to also like I would it. needed really we when in a year

CANADA MEDIA FUND MEDIA CANADA 32 35 MEET SEVEN 2020–2021 ANNUALREPORT ACCOMPLISHED CREATORS WHO INSPIRE

Their work is award-winning and eye-opening

The CMF supports storytellers who are talented, courageous and determined. Their work reaches audiences around the world and sparks passion for Canada’s stories. CANADA MEDIA FUND MEDIA CANADA

34 37 2020–2021 ANNUALREPORT

When Ann Shin lost her father to dementia, she wanted to do something in his memory, but also about the concept of memory itself. She set out to make the CMF-funded documentary film A.rtificial I.mmortality as a vehicle to explore artificial intelligence and immortality.

“Every documentary starts off for me like a shot in the dark,” says the Toronto-based filmmaker, TV producer, writer and mom of two – whose Emmy-nominated short doc My Enemy, My Brother (2015) made the Oscar shortlist.

“I have this gut feeling of what the film’s going to be about, then embark on it and a lot changes.”

ANN When the editors noted Ann’s human journey could “ground” the film’s abstract concepts, SHIN she showcased her story. “I’m glad I did. I don’t always get to do projects with my family, but this was great to do with them. It actually helped me come to peace with where my father’s at and to appreciate the connection we still have.”

While the pandemic delayed A.rtificial A.rtificial I.mmortality I.mmortality, filming in a closed set helped a reluctant Ann embrace the idea of advanced technology as an awesome tool – “if deployed within a proper ethical framework.” Yet even if memories, thoughts, emotions could be preserved, she feels no clone or avatar “could assuage the pain of death or replace the real person.”

Her bet paid off: the film was received with rave reviews on opening night at the Hot Docs Canadian International Documentary Festival and is now having a remarkable international run.

The Superfood Chain My Enemy, My Brother CANADA MEDIA FUND MEDIA CANADA

36 39 2020–2021 ANNUALREPORT

“... it’ s my hope that it brings to light DANIS the truth for everyone GOULET to see.” Her sci-fi movie is set in a postwar future, yet “This is a really heavy time and all the communities looks at the atrocities of our colonial past. across Canada are really in a state of mourning,” Trickster she replies, in light of the discovery of thousands “Everything in the film has already happened in of unmarked graves near residential schools. “Our history. It’s set in the future, but takes everything communities have known this truth for a long from reality and reapplies it in a new space,” time, we’ve been talking about residential schools, says Cree-Métis director and writer Danis Goulet we’re just immersed in stories... There was about her dystopian debut feature Night Raiders, something about the findings in Kamloops that heading to the Toronto International Film Festival brings it all up again, but it’s my hope that it brings (TIFF) this fall. to light the truth for everyone to see.”

Funded by the CMF, this Canada-New Zealand “I made Night Raiders wanting to talk about this coproduction addresses “the impact of colonial truth,” she says. “I chose to do it as a genre film policies on Indigenous people.” to give everybody a fresh entry point in, because it’s easy to turn away from it, it’s very heavy, it’s A force to be reckoned with, Danis became hard to look at and hard to hold, it’s so important Executive Director of imagineNATIVE Film and that we find ‘ways in’ to talking about it. Because Media Arts Festival in 2004. This “changed her I don’t know how we can move forward as a universe,” in part through the joy of Indigenous country if you’re not willing to grapple with this.” audiences seeing themselves represented onscreen. Learning Cree, one of the film’s “We must grapple with it if we want to ask languages, has been “one of the most important ourselves who we want to be as a country for things” in her life. She attends Cree immersion the future, if we look back and say we recognize camps, and online conversation groups with this country was founded upon the death of other Cree-language learners. Indigenous children and genocide, that’s a really heavy thing to look in the face. But we have to While writing Night Raiders, Danis “listened dare to go there if we want to go forward in the

Night Raiders to a lot of the Truth and Reconciliation right way.” Commission hearings.” CANADA MEDIA FUND MEDIA CANADA

38 41 2020–2021 ANNUALREPORT

FLOYD KANE Diggstown

“These spaces When creating the CMF-funded series a new real-life surfing movement at Martinique The pandemic hit the province while the show Diggstown, one of Floyd Kane’s intentions Beach, where “young Black girls are now taking was shooting its latest season. Production was are for you too. was to change how Canadians think about up surfing.” It’s inspired by the show’s heroine, a shut down for several days to protect the cast his province’s spaces. He remembers some legal aid lawyer played by Vinessa Antoine – one and crew’s physical and mental health. Indeed, We can be Tourism Nova Scotia ads of his youth: people of the first Black female leads of a Canadian Floyd feels the COVID pandemic has “laid bare” “dining on lobster, going sailing, swimming television drama series. many societal issues: “There’s a lot of systemic inclusive here.” and surfing, and they were all white.” rot within our society. With Diggstown we’ve Floyd earned his law degree from Dalhousie tried to shine a light on these things, get people “It’s important to put Black and Indigenous University, and worked as a lawyer in the film to think about and ruminate on them.” people front and centre in all of those spaces industry while also writing his own screenplays. as a way of saying, ‘These spaces are for you In 2010, he started the independent Freddie Empathy, he says, helps his team of writers too. We can be inclusive here.’” Films, producing projects such as 2015’s award- weave these complex, important stories with winning filmAcross the Line, which he wrote, and authenticity and truth. And inspiration is always The Nova Scotia-raised creator, executive Diggstown, now in its third season, airing this fall easily found in the great Nova Scotian outdoors. producer, and showrunner excitedly mentions on CBC, and on Fox in the US. CANADA MEDIA FUND MEDIA CANADA

40 43 2020–2021 ANNUALREPORT

JEAN-PHILIPPE credit:Photo AlexisGR DION

Well-known as the man with a thousand and one Jean-Philippe also produced Star Académie ideas, a TV host and Productions Déferlantes daily episodes and galas for millions of fans to co-owner, Quebecer Jean-Philippe Dion never enjoy. Tons of young viewers tuned in because imagined he’d be working so hard during a they could easily identify with the highly diverse Un chance qu’on s’a pandemic. “At first, I thought the industry would range of candidates taking part. “We’ve been grind to a halt,” he said. “Turns out we had our able to show that our content can go toe to best year ever!” toe with the big American streaming platforms and win,” said Jean-Philippe. The CMF is a major Over the past few months, Jean-Philippe and funder of this TVA flagship program. his team put their ingenuity and innovation to work in creating two huge event-based Jean-Philippe is now focusing on producing and programs at a time when viewers were locked hosting Season 4 of La vraie nature. Episodes are down in their living rooms and just itching to be being shot in a new chalet located in his original entertained. The biggest challenge was doing stomping grounds, the Eastern Townships. He the shoots while respecting ultra-strict social and his partner are fostering a child under youth distancing measures. protection, so he also plans to spend quality time with his new family. “Being there for my 11-year- The first show Jean-Philippe produced was old foster son gives me the opportunity to get for Télé-Québec and TVA. Une chance qu’on s’a some balance between my professional and featured some 80 Quebec celebrities paying personal life,” he said. tribute to those working on the front lines in the fight against COVID-19. With support from MADE | NOUS, Une chance qu’on s’a raised $2 million for Little Brothers and SOS violence conjugale.

Star Académie CANADA MEDIA FUND MEDIA CANADA

42 45 2020–2021 ANNUALREPORT

support from the CMF. Combining archival and JULIE current footage, 2D animation and live action, each of the eight 30-minute episodes is based on a First Nations, Métis or Inuit theme. While O'BOMSAWIN some of the filming in communities has been postponed or cancelled altogether due to the pandemic, the series is still expected to be ready for broadcast on TFO in 2022. Abenaki executive producer Julie O’Bomsawin and Executive Producer. Since then, she has started off in the film business working, consistently promoted inclusion and authentic Julie believes there is strength in diversity and among other things, as assistant director on representation of Indigenous communities wealth in numbers. She’s been participating numerous Indigenous documentaries not long onscreen. To that end, Kassiwi Media employs recently in roundtables on Indigenous after graduating from UQÀM in 2001. “Being an Indigenous interns, creators and consultants on representation onscreen with the CMF, Société Indigenous woman is a political act in itself,” she all productions to ensure the development of de développement des entreprises culturelles said. “My goal is to make meaningful, sensitive a strong and proud next generation of screen- (SODEC) and the Indigenous Screen Office. television that goes beyond mere entertainment.” industry players. “Collectively, we need to build bridges between Indigenous and non-Indigenous communities As proof of the courage of her convictions, Over the past few months, Julie has been so we can better understand our shared history, she co-founded Kassiwi Media, the production working on an edutainment series for 8- to-11- pass it on to our children and create a world company where she is President, Producer year-olds – Les Autochtones, tu connais? – with more open to diversity,” Julie said. “It’s a long- term project that’s certain to be of benefit to everyone.”

Rite de passage CANADA MEDIA FUND MEDIA CANADA

44 47 2020–2021 ANNUALREPORT

TRACEY

Photo credit: Dory Chamoun credit: Photo DEER

When Tracey Deer was growing up in Kahnawake, “That little girl needed to be seen, heard and an angry mob threw rocks at her and her family understood. Because if that existed, I would like during the 1990 Oka Crisis. Police did nothing, to think the Oka Crisis would not have played she recalls. out as it did. Canadians would not have allowed that to happen. Those in power would not have “What that said to me is that I was worthless. sent tanks to point at my home and my family.” If these adults were able to do that to us and the police said it was okay, the only thing In everything she creates, including the my 12-year-old mind could come up with renowned series Mohawk Girls that she was, ‘There’s something wrong with me, I’m created with Cynthia Knight, Tracey seeks to worthless,’” recalls the Mohawk filmmaker. build bridges with the larger population. “It’s Beans so important that our world becomes safer The “devastating” moment is recreated in a scene and more welcoming for Indigenous people, for in her debut feature Beans, which premiered at Indigenous kids. I want people to see us, hear us TIFF, had a successful national theatrical run and and understand us. I want Canadians to care and won many awards, including Best Motion Picture act so things get better.” at the Canadian Screen Awards. “I want them to feel empowered to make a “ I want them to The CMF-funded Beans “is about a little girl difference and go out into the world seeking coming of age in this very dark, watershed to make that difference. This film is a call to feel empowered moment in Canadian history, and realizing what it action so these types of events stop happening, to make a difference means to be an Indigenous person in this country.” and our Indigenous kids are able to dream and She confesses that, while it was scary to believe anything is possible for them.” and go out into the “expose the insides of what makes me tick and some of my biggest hurts,” putting the film into world seeking to the world was also exhilarating, empowering and healing. make that difference.”

Mohawk Girls CANADA MEDIA FUND MEDIA CANADA

46 49 2020–2021 ANNUALREPORT Photo credit: Gaëlle Leroyer ZIAD TOUMA

Since arriving in Quebec at the age of 10, Before the lockdown, Ziad’s idea was to create Lebanese-born Montreal director and producer a physical installation where participants would Ziad Touma is still surprised when he turns on take their seat in the centre of a train setting. To his television. The content doesn’t reflect his comply with health directives, he and his team life or that of his friends, whom he has met in developed a downloadable version that could multicultural schools in the Ahuntsic-Cartierville be experienced anywhere with a connected borough or at Concordia University. VR headset. The new formula generated very positive feedback at the NewImages Festival in He says it’s one of the reasons why, in 1999, he France, the Festival du nouveau cinéma (FNC) founded the Couzin Films production company in Canada, SXSW and Tribeca in the US, and the to focus on inclusion and identity issues within Boucheon International Fantastic Film Festival racialized and LGBTQ+ communities. Ziad often (BiFan) in South Korea. Les Passagers Les Passagers tackles themes like these with the help of film, television and emerging media. As a founding member of Coalition M.É.D.I.A. (Media, Equity, Diversity, Inclusion, Accessibility), His most recent creation, Les Passagers, was Ziad is committed to ensuring that producers already in production when the pandemic and creators from under-represented hit. Coproduced by the French company Les communities have access to more equitable Produits Frais and with the support of the sources of funding to produce innovative CMF, this interactive virtual reality (VR) fiction interactive projects, and that they retain their invites participants to enter the minds of own stories. “Since the pandemic, new voices four passengers on a train, including an Afro- are being heard with truly inspiring stories,” he descendant man and an elderly lesbian. said. “Let’s hang in there and see what the future holds,” he concludes optimistically.

Les Passagers CANADA MEDIA FUND MEDIA CANADA

48 2020–2021 ANNUAL REPORT 51 Highlights of Board Activities Activities Board of Highlights in 2020–2021 the entire for year an unprecedented 2020 was in resulted pandemic as the COVID-19 world of the globe as around lockdowns nationwide actively were Directors of Board The CMF March. with management meeting and corresponding the of abreast keep this period to throughout and organization and its impact on the situation on its deliver as its ability to as well its personnel, the industry. and support to mandate increasing created As the pandemic lockdowns on the Canadian screen-based economic pressure along with the the Canada Media Fund, industry, government federal the from financial assistance Canadian Heritage, of the Department through funding relief additional COVID administered The the industry. of all sectors across programs in with management involved actively was Board these of the administration ensure to this process the of as the continuation as well programs, new its of and a consideration original mandate CMF’s as the pandemic dynamic, new in this role future the Canadian system of the fragility exposed fully 30+ years. the last built over was that an also oversaw the Board Concurrently, Canada as the process consultation exceptional industry in many only participated not Media Fund in order and led ongoing consultations taskforces the the impacts from gauge and understand to but also spearheaded a consultation pandemic, and especially with under-represented process within the Canadian stakeholders racialized the societal to in response industry screen-based of focus The racism. systemic around upheaval CMF barriers to systemic the discussions covered COVID-19 for recommendations immediate funding, racialized aimed at Funding Relief Emergency for recommendations communities and broader in architecture its funding can evolve the CMF how the future. erms of the erms of t, responsible and ethical conduct, and ethical conduct, responsible t, , which applies to which applies to f Business Conduct, , which outlines the duties and , d Charter ompt reporting of any known or reasonably or reasonably known any of reporting ompt tement of Corporate Governance Governance Corporate of tement ull, fair, accurate and timely disclosure in and timely disclosure accurate fair, ull, suspected violations of the Code of violations suspected including the ethical and responsible handling including the ethical and responsible relationships personal and professional of and all applicable Agreement Contribution rules and regulations laws, files with the Corporation that the reports Canadian Heritage in of the Department Agreement with the Contribution accordance public communications and all other

all of the Corporation’s directors, officers and officers directors, the Corporation’s all of and which promotes: employees – f – pr Sta governance the CMF’s which defines Principle, and the Board of role describing the structure, code structure, the Committee its mandate, for and accountability conduct, business of funds the of management the responsible Program. the CMF to its funders by contributed Boar of as that as well the Board, of responsibilities each Director. Code o – hones – compliance with the t

• • The CMF and its Board of Directors are committed committed are Directors of its Board and The CMF in corporate practices best adhering to to the Corporation that ensure to governance of its the benefit for responsibly is managed and the public. stakeholders industry members, Directors of the Board this commitment, As part of a: has adopted • The CMF’s Board of Directors is responsible for for is responsible Directors of Board The CMF’s including the Corporation, of the stewardship and the Corporation’s the Program of oversight in a leadership role taking activities, other strategic the Corporation’s of the development management and ensuring that direction, of the affairs conducts the business and with its objectives. in accordance Corporation fully is Directors of Board The Corporation’s and its funders management, from independent Directors Program. of the CMF beneficiaries any members: the Corporation’s by nominated are Expression Cultural the Canadian Coalition for IPTV cable, Canada’s which represents (CCCE), the and directors), (five distributors and satellite the by as represented Canada, of Government directors). (two Canadian Heritage of Minister

ori DeGraw Alison Clayton Alain Cousineau (Chair) Guy Fournier (as at March 31, 2021): 31, March (as at Barry Chapman Gary Pizante Michael Schmalz Composition of the Board Composition of L

ACTIVITIES

COMMITTEE BOARD AND

CANADA MEDIA FUND MEDIA CANADA 50 2020–2021 ANNUAL REPORT 53

Audit Committee Committee Audit the Board assist is to Committee Audit the of The primary function oversight and governance its corporate in fulfilling Directors of controls internal reporting, financial to with respect responsibilities activities. audit and external treasury and risk management, which , Charter a Committee has adopted Committee Audit The is reviewed The charter outlines its duties and responsibilities. with the Governance in consultation the Committee by regularly as required. and updated Committee and Human Resources Activities in 2020–2021 Activities – reviewed Statements and Financial Financial Reporting recommended the annual audited reports and financial quarterly a number reviewed for approval; to the Board statements financial policies. administrative of the of the appointment – recommended Auditor External external auditor; reviewed and approved the audit plan, scope of scope of the audit plan, and approved reviewed auditor; external with the met in camera The Committee and compensation. work auditor. external internal of – oversight Risk Management and Controls Internal on the Internal the annual report of including review controls coverage, insurance reviewed Financial Reporting; over Controls legal and on financial, risk reports quarterly and received risks. operational Annual Business Plan the also reviewed The Committee and Budget.

Composition of the Committee Composition of 2020–2021 Barry Chapman Guy Fournier Michael Schmalz (Chair)

The Board has two standing committees: two has The Board standing the Audit Committee, and the Governance the Governance Committee, and the Audit Committee. Resources Human and

COMMITTEES BOARD

CANADA MEDIA FUND MEDIA CANADA 52 2020–2021 ANNUAL REPORT 55 – – – 4 3 4 4 4 & HR Committee Governance Governance – – 4 – 4 4 4 4 Audit Committee

3 3 4 4 4 4 4 4 Calls Board Number of meetings attended 5 5 5 5 5 5 5 5 Board Meetings

Michael Michael Schmalz Gary Pizante Guy Fournier Lori DeGraw Alain Cousineau Alison Clayton Board and Committee Attendance Attendance and Committee Board 2020–2021 Total of Number Meetings Barry Chapman

Director’s Compensation Director’s 2020–2021 The policy for directors’ compensation developed was by the two Members of the Corporation in 2009. The policy is reviewed at the annual meeting of Members and includes the fee scales for the annual retainer and meeting fees. The fee scales the by agreed 2020–2021 for Members were as follows: Annual retainer Chair of the Board – $58,859 Committee Chairs – $45,717 Other Directors – $35,295 Meeting fees $1,413 for a full day meeting (8 hours includingtravel) $706 for a half-day meeting hours(4 including travel)

Governance and Human Resources and Human Resources Governance Committee and Human Resources the Governance of The primary function its in fulfilling Directors of the Board assist is to Committee and human governance corporate to with respect responsibilities management. resources a has adopted Committee Resources and Human The Governance and duties. which outlines its responsibilities , Charter Committee as required. updated and regularly is reviewed The Charter COO/CSO. the compliance with the reviewed also The Committee consultation the 2020–2021 and approved policy Consultation issues addressed the applicant of the outcome plan; reviewed the of the statements and reviewed appeal mechanisms; through Annual Report. in the CMF’s and CEO President Chair and the Board Activities in 2020–2021 Activities assessment – managed the Board Governance Corporate director program, orientation the director of oversight processes; matrix. competency and the Board program development annual and CEO’s the President – reviewed Human Resources those against performance and monitored goals and objectives, the succession reviewed The Committee goals and objectives. the as for as well & CEO the President policies and plans for

Composition of the Committee Composition of 2020–2021 Alison Clayton (Chair) DeGraw Lori Gary Pizante

CANADA MEDIA FUND MEDIA CANADA 54 2020–2021 ANNUAL REPORT 57 He has served on the Boards of Oxyx-Films Inc., Inc., Oxyx-Films of on the Boards He has served Verseau du Productions Les Télé-4, Inc. SMA Télé-Québec Quatre-Saisons, Télévision Inc., on serves He currently and CBC/Radio-Canada. and is a Vert du Rideau Théâtre Le of the Board Jeanne- La Fondation member of Board founding Canada. of the Order He is a member of Mance. Channel; and Senior Film Policy Advisor for the the for Advisor Film Policy Channel; and Senior Communications. of Department federal former Art Art Gallery on the Ottawa She has served Rogers the of and the Boards Committee Auction and Children for Alliance the Fund, Documentary Fund. Television and the Canadian Television, including during her career, Boards on numerous Canadian Olympic Committee on the currently Directors. of Board Western Science from in Political She holds a BA Education the Director and completed University designation director (DEP) corporate Program Corporate of in conjunction with the Institute Rotman Toronto of and University Directors 2019. in October Management School of

GUY GUY FOURNIER editor, story playwright, is an author, Guy Fournier than with more and screenwriter film producer films and plays feature dramas, 300 television member and a founding He was his credit. to québécois du cinéma the Institut of President the of Vice President as National and served Television Canadian Cinema and of Academy Quebec chapter. Academy’s the of and President ALISON ALISON CLAYTON television is an independent Alison Clayton Award with multiple Gemini and film consultant include her career from Highlights credits. the Biography Manager of serving as General for Programming of Vice President Channel; The Family and Moviepix Network, The Movie LORI DEGRAW and Member Partnerships VP is DeGraw Lori Collective. Asset Innovation at Engagement in the experience brings 25 years’ Lori VP of She held the role industry. audiovisual years, 10 Media for Ant Blue at Media Operations before nearly 15 years the course of and over within the broadcaster roles held various that, community, production and independent and Director Producer, including as Executive She brings extensive Senior Series Producer. sat having experience, governance corporate He held the role of Vice President, Regulatory Regulatory Vice President, of He held the role 1989 and 2017. at Bell Canada between Affairs governance corporate He brings extensive Boards. on numerous sat having experience, of Business. Alain has also held Board positions positions Alain has also held Board Business. of including the industries of range in a diverse sciences and pharmaceutical life healthcare, business and electronic aeronautics industries, consulting He has extensive solutions. and communications in marketing experience planning and strategy. and corporate

As a Chartered Professional Accountant, Barry Barry Accountant, Professional As a Chartered in the experience 30 years’ Chapman has over the executive at industry telecommunications affairs, in regulatory knowledge extensive level, as strategic as well and acquisitions, mergers and financial planning. BARRY BARRY CHAPMAN Alain Cousineau is a seasoned senior executive executive Alain Cousineau is a seasoned senior Alain experience. Board of 30 years with over and CEO held positions as President formerly He is also a Secor. and Groupe Loto-Québec of Société and Montréal Tourisme Chair of former he had that, Prior to des alcools du Québec. in the academic field, career a distinguished School de Sherbrooke the Université primarily at ALAIN COUSINEAU DIRECTORS OF BOARD CHAIR,

MEMBERS BOARD

CANADA MEDIA FUND MEDIA CANADA 56 2020–2021 ANNUAL REPORT 59

Tshakapesh A FORCE A NATURE. OF FORCE A CHANGE. FOR Prior to that, he practiced as a civil engineer. He He as a civil engineer. he practiced that, Prior to and MA including a PhD, degrees holds several from and an MBA University, Western from MESc Schmalz is a Dr. Business. the Schulich School of a Licensed Accountant, Professional Chartered Director. Engineer and a Chartered Professional Vice President, Pricing and Analytics at Shaw Analytics Shaw at Pricing and Vice President, in Degree has a Master’s He Communications. and University Michigan State from Economics the from in Communications Degree a Master’s Denver. of University

MICHAEL MICHAEL SCHMALZ Digital Extremes, of Michael Schmalz is President in the interactive studio development a top 17 Schmalz has over Dr. industry. entertainment in the digital media industry, experience of years in the on innovation his attention focusing gaming sector. GARY PIZANTE has since 1988 Gary Pizante Based in Calgary, in responsibility increasing held positions with cable and the Canadian telecommunications, business. satellite in financial and experience He brings extensive previously was Pizante Mr. economic analysis.

CANADA MEDIA FUND MEDIA CANADA 58 2020–2021 ANNUAL REPORT 61

Prior to that, she held the role of Vice President, Vice President, of she held the role that, Prior to Wireless. Rogers at Consumer Marketing on has centred experience Her professional needs and expectations customer to responding media and telecommunications of in the context She holds a BSc in and services. products University. Concordia Molecular Biology from Prior to that, he served as Head of Business and and Business as Head of he served that, Prior to as Jason practised Media. at Score affairs Legal McCarthy at lawyer and corporate a technology and University Ryerson at taught LLP, Tetrault and serves School, Osgoode Hall Law as an advisor technology in the sports, start-ups several to and industries. commerce direct-to-consumer was de Québec, de commerce Jeune Chambre de the Centre members of the founding one of on the and sat Amériques des la Francophonie de concertation Table the of Directors of Board et télévisuelle cinématographique de l’Industrie the a member of She is currently de Québec. and of Arsenal Media, of Directors of Board the of Committee the Ethics and Governance a is Coulombe Ms. tourisme de Québec. Office du (C.Dir.). Director Chartered

SANAE TAKAHASHI SANAE strategic is an experienced Takahashi Sanae retired, now professional, planner and marketing in the experience executive of with 20 years and telecommunications Canadian broadcasting Vice as Senior since 2016 She served industry. and Business Insights Planning, President, holding after Communications Shaw Models at Shaw. at senior leadership roles various JASON JASON BADAL at Multinationals Jason Badal is Director, the is global head of Jason In this role, Shopify. within Shopify tasked segment Multinational and bringing mass adoption with transforming companies. largest the world’s to e-commerce of and Affairs Jason led Business Shopify, Prior to Sportsnet. Media and Rogers at Development CHANTALE COULOMBE Coulombe Chantale training, by lawyer A nearly 20 for property intellectual practiced Fullbright, Rose firm Norton the national at years she Subsequently, a partner. she was where Corporate Vice-President, held the position of a of the ComediHa! Group, Affairs and Legal in Quebec. content audiovisual of major creator and Chief President Coulombe is currently Ms. of Corporate of the College Officer Executive the She chaired University. Laval at Directors

In 2021, the CMF welcomed the appointment of three new new three of the appointment welcomed the CMF In 2021, extensive their from will benefit The industry Directors. Board charts as the CMF perspectives of and diversity experience change. its course during these times of

TO THE CMF BOARD OF DIRECTORS APPOINTEES 2021

CANADA MEDIA FUND MEDIA CANADA 60 2020–2021 ANNUAL REPORT 63

an independent strategist, advising executive advising executive strategist, an independent the Arts and Creativity, for Centre Banff at teams Economic Toronto City of Arts Centre, National and the National and Culture, Development as Senior Policy She served Canada. Gallery of Canadian Heritage of Minister the to Advisor media, digital television, files in on complex to Prior media. film and news broadcasting, Planning and Policy, of Director was Kelly that, the Canada Council for at Foresight Strategic the Arts. and Arts in Literature holds a Bachelor of Kelly and a Master University, Queen’s from Art History the in Museum Studies from Arts degree of University Toronto. of Previously, Sandra held various senior positions senior positions held various Sandra Previously, including Communications, Alliance Atlantis at Entertainment Finance, Vice President, Senior Integration, Systems Vice President, and Group, Group. Corporate Accountant is a Certified Management Sandra of the University and holds an HBComm from of the University from Windsor and a BA Ontario. Western Kelly Wilhelm is a bilingual strategist with over with over Wilhelm is a bilingual strategist Kelly growth leading innovation, experience 20 years’ industries. creative and change in Canada’s initiatives and policy She has led major strategy systemic address disruption, to respond to in arts investments new inequities and secure and culture. charts the future Kelly CMF, at In her role on with a focus the organization of trajectory She also and innovation. growth for strategies including initiatives, major policy leads the CMF’s creators, Indigenous and racialized support for stakeholder the organization’s and drives senior the most at relations and government as worked Kelly joining the CMF, Before level. SANDRA SANDRA COLLINS OFFICER OPERATING CHIEF experience 20 years’ Collins has over Sandra Since joining industry. television in the film and for she has been responsible in 2007, the CMF information resources, human legal, finance, and administration, risk management technology, she As COO, and data. as research as well all the of the oversight to contributes now operations. corporation’s KELLY WILHELM OFFICER STRATEGY CHIEF The , was recognized in 2017 in 2017 recognized was , Hollywood Reporter Valerie was invested into the Saskatchewan the Saskatchewan into invested was Valerie Canada of and the Order in 2016 Merit of Order 20 most 2016’s named one of She was in 2019. by in global television women powerful by Women in Television and Film – Vancouver Vancouver and Film – Television in Women by gender promoting to her major contribution for the bestowed and was equality in media, Female the 2017 at Award Maverick Honorary she received recently, Most Film Festival. Eye Award. Canada Impact 2020 Content C21’s the Arts from Fine holds a Bachelor of Valerie on a has served Saskatchewan, of University and international national, regional, variety of radio and has produced juries and boards she where the CBC in Saskatchewan, for dramas Horse Ranch. Red the and operates owns

energizing energizing ‑

Valerie Creighton is an industry leader in arts, in arts, leader an industry is Creighton Valerie re for recognized and media, culture PRESIDENT AND CEO PRESIDENT VALERIE VALERIE CREIGHTON important most the country’s some of 35 the last over in the sector organizations Valerie change, in organizational An expert years. as a visionary in promoting has been recognized wealth. cultural Canada’s of and CEO serving as President Currently positions Valerie the Canada Media Fund, in world the forefront at Canadian programming innovative successful, advocating markets, applications and software Canadian content digital platforms. and emerging current for missions trade part in foreign has taken Valerie the CMF present upon to called and is regularly model internationally.

TEAM MANAGEMENT

CANADA MEDIA FUND MEDIA CANADA 62 2020–2021 ANNUAL REPORT 65

SO DO WE. SO DO WE. Blasters of the Universe of Blasters THEAS OF WORLD CONTENT CHANGES, Prior to joining the CMF in March 2007 as 2007 as in March joining the CMF Prior to spent Nathalie Management, Program of Director des de développement Société the at 15 years was she where (SODEC), culturelles entreprises Unit, Affairs the Business leader of the team in programs equity investment for responsible cinema and television. and Communications, in Film, holds a BA Nathalie Montréal. de the Université from Public Relations the Canadian Foundation for AIDS Research AIDS Research for the Canadian Foundation and the The 519 Community Centre, (CANFAR), (MOCA). Toronto Art Contemporary Museum of Toronto’s Cinéfranco, the co-chair of now He’s festival. movie French from in Communications has a BA Mathieu and a Master’s du Québec à Montréal l’Université in University Carleton Journalism from in Degree in a Certificate completed He recently Ottawa. Management in Non-profit Perspective Strategic School. Business Harvard from U8TV:

, Canada’s first reality TV show. He He show. TV reality first Canada’s ,

The Lofters VP, COMMUNICATIONS AND PROMOTION COMMUNICATIONS VP, to moved Chantelois Mathieu native, Montreal A on member be a cast to in 2000 Toronto MATHIEU MATHIEU CHANTELOIS Nathalie Clermont has been working in the film, in the film, has been working Clermont Nathalie more for and digital media industry television in experience with extensive than 30 years, Since joining and financing. development policy a key she has been in 2007, the organization She also policies and programs. advisor on CMF and in service standards consistency ensures programs, all CMF for processes application funding alternative on developing with a focus investments. CMF leverage partnerships to NATHALIE NATHALIE CLERMONT AND PROGRAMS VP, BUSINESS DEVELOPMENT DEVELOPMENT BUSINESS frequently appears on Radio-Canada, covering a a covering appears on Radio-Canada, frequently and political affairs, cultural social, of wide range in a thousand stories and he has published over magazines. and English entertainment French he has cultivated than 20 years, more For in the connections with stakeholders and reporter as a first industry, entertainment Media. Cineplex at then as an executive for funds substantial he raised As a volunteer,

CANADA MEDIA FUND MEDIA CANADA 64 2020–2021 ANNUAL REPORT 67

Stanley Vollant : De Compostelle à Kuujjuaq Compostelle : De Vollant Stanley NOW IS NOW THE TIME NOT BE QUIET. TO

Spark report summarizing summarizing report

Courage: What We Heard In June 2021, the CMF released the released the CMF June 2021, In the input received during the consultations. during the consultations. the input received the through received the CMF The feedback on a new its work will inform consultation work to will continue The CMF model. program industry and consult key with government of this aspects specific partners as it develops changes will begin in that It is expected model. model the new of implementation with full 2022, years. two a minimum of taking place over

A total of 988 screen industry professionals professionals industry 988 screen of total A producers, including creators, contributed, and provincial guilds, unions, associations, distributors, broadcasters, funders, territorial and stakeholders creators, next-generation Black and racialized Indigenous, from The CMF Canada. across communities from virtual town and four virtual roundtables held 17 submissions. 181 written and received halls, and executives CMF by attended Meetings were from as representatives as well Directors, Board Heritage. Canadian of the Department From March 11 to April 9, 2021, the Canada Media Fund’s 2021 Fund’s the Canada Media 2021, April 9, 11 to March From year fiscal the 2020–2021 the end of straddled consultations 2021–2022. and the beginning of

CONSULTATIONS INDUSTRY

CANADA MEDIA FUND MEDIA CANADA 66

2020–2021 ANNUAL REPORT 69 so far.

so far. , which which , , which featured which featured , Now & Next Futur et médias Now & Next Futur et médias

total of 73 articles published on Now & & 73 articles published on Now of total our French-language second season for third season for our English-language our English-language season for third

A 2020–2021, et médias in Fiscal Next/Futur page views. 175,000 over generating A series, podcast eight interviews about current and future and future about current interviews eight industries. the screen challenges for for listens 17,000 Over featured six interviews about current and and about current six interviews featured industries. the screen challenges for future for 9,500 listens Over podcast series, series, podcast A

Some highlights from 2020–2021: 2020–2021: from Some highlights • • • ten by the CMF Industry Industry the CMF by ten try data on Canadian media consumption on Canadian media consumption try data podcast series, in French and English, and English, in French series, podcast esearch reports, including our annual report including our annual report reports, esearch Indus A leading experts. featuring Articles writ as by as well team, Trends and Market based in Canada and experts collaborators and internationally. R the into insight providing trends, on industry opportunities available and challenges facing This and creators. Canadian producers to on the focused Report Trends Key year’s the pandemic. to response impact and industry with charts, and major global trends patterns tables and timelines.

The Canada Media Fund monitors industry trends and and trends industry monitors Fund Media Canada The forward-looking with stakeholders provide to developments media and digital the television of the evolution of analyses industry. in the disruption to respond adequately to marketplace in 2020– conducted was research Additional the pandemic the impact of understand 2021 to emergency COVID CMF-administered the and of (including with on the industry funding relief The and equity-seeking groups). underserved the that ensure to tools new developed CMF for opportunities of informed was industry and developments trends along with key support, during the pandemic. online hub provides: & Next The Now • • • •

RESEARCH

AND

ACTIONS STRATEGIC STRATEGIC

CANADA MEDIA FUND MEDIA CANADA 68 2020–2021 ANNUAL REPORT 71 Entre deux draps deux Entre MORE VOICES, MORE VOICES, MORE STORIES, PERSPECTIVES.

represented communities, clearly clearly communities, represented ‑ vening of an ongoing roundtable an ongoing roundtable of vening makers in addressing gaps and gaps and in addressing makers representation, thereby assisting assisting thereby representation, ‑ ‑ orking with Adobe Analytics to develop a a develop Analytics to Adobe orking with joint licence between the CMF and the CRTC and the CRTC the CMF licence between joint W to Infrastructure Digital Measurement new created tagging system legacy CMF’s replace basic metrics such beyond Moving in 2011. this new views, and number of as time spent assess impact will better implementation sales and consumption, of using a combination understand better to data social media ratings online users’ experiences. all aspects of A engagement, measure Analytics to Parrot for diversity success and onscreen international linear and non- across content long-form of linear platforms. The con and Inclusion in on Equity group working Collection with representatives Data agencies, and provincial 35 federal of and and producers, funders private Its purpose equity-seeking organizations. and terminology common develop is to and benchmark research to definitions under policy these communities in by challenges faced industries. screen-based

• shows the need for additional datasets to to datasets additional the need for shows The CMF decisions. and program support policy in invest in partnership to work to continues deal with and methodologies to datasets new these Examples of challenges. these shared include: collaborations • • Evidence-based decision-making is essential is essential decision-making Evidence-based organizations industry and other the CMF for change patterns consumption as media disruption intense period of during this and Equity The CMF’s the pandemic. due to following developed Inclusion strategy, and with racialized consultation extensive under other

COVID-19 CMF f the CMF’s annual Trends Trends annual f the CMF’s (IPSOS) to better understand understand better (IPSOS) to VID online hub for the Canadian the Canadian hub for VID online ectory of COVID assistance assistance COVID of ectory ey of recipients of the of recipients of ey

oss-country survey of Canadian production Canadian production of survey oss-country unding and support of pandemic-related pandemic-related unding and support of

People of Colour Emergency Relief Funds – Allocation for July 9, 2021: 8,728 in English, 4,095 in French). 4,095 in English, 2021: 8,728 July 9, Report focusing on the pandemic, its impact its impact on the pandemic, focusing Report (launched effects long-term and potential 12,823 times as of viewed 2020, February Surv Special edition o Cr and television companies in the film, monitor to digital media industries interactive in the pandemic, the ongoing impacts of and provincial with national, collaboration and funders associations industry territorial French in English and waves survey (five 2021). 2020 and February August between Bilingual CO Bilingual dir Canadian companies to available programs in all industries the screen in and workers April 2020, (launched the country of regions 2021: July 9, as of times accessed 10,351 2,608 in French). in English, 7,743 screen industries with key news and and news with key industries screen (launched about the pandemic information July 9, as of page views 21,498 April 2020, 5,594 in French). 2021: 15,904 in English, the situation of racialized media producers. racialized of the situation F research led by industry partners including partners industry led by research Association the Canadian Media Producers (WIFT) Television in Film & Women the (CMPA), DigiBC and the WIFT-Alberta, Canada Coalition, (GAIN). Network Arts International Game companies owned by Black People and

• • the pandemic: • • Resources and research specific to to specific research and Resources • •

CANADA MEDIA FUND MEDIA CANADA 70 2020–2021 ANNUAL REPORT 73

Kidscreen the Docs Series/Meet Meet the MEGAMIGS MIPCOM MIPDoc MIPJunior MIPTV Festival Animation International Ottawa Prime Time Prix Gémeaux PRIX NUMIX Quebec Cinéma Gala Quebec Cinéma RDVPro Film Festival Reelworld du Documentaire Internationales Rencontres de Montréal Forum Scotia Nova Screen RV Nord Grand Atelier – SODEC Film Festival Women’s International John’s St. Film Festival Black Toronto Queer Film Festival Toronto WebFest T.O. Asian Film Festival Vancouver Film Festival International Vancouver Asian South International Vancouver Film Festival Film Festival Whistler Film Festival Yorkton Alliance – Conference Media Youth Alliance – Gala Media Youth

All Access All Access Manitoba Film Festival Light Available Festival World Media Banff Film Festival Calgary International (Encore+) Day Film Canadian National Canadian Awards Screen (WIFT-I) CARLA VR Expanded Venice PHI – Centre AQPM Congrès Canada Content London Content Awards Canada Guild of Directors program Voices of Diversity et des de la télévision du cinéma, Femmes médias numériques cinéma – FNC Explore du nouveau Festival Enfants du Film pour International Festival de Montréal Film Festival International Atlantic FIN City Film Festival Forest GamePlaySpace Gimli Film Festival Good Pitch Black Film Festival Halifax Docs Hot HUB Montréal imagineNATIVE Indigenous Film Summit Ontario Interactive Ottawa of Film Festival International

The Canada Media Fund partnered with industry leaders to present events events present leaders to with industry partnered Fund The Canada Media the opportunities for valuable These partnerships are in 2020–2021. foster ideas, new inspire the industry, of state gauge the current to CMF and talent. Canadian content and promote innovation, industry relations, building stakeholder on focuses Its partnership strategy successful promoting intelligence, industry and disseminating gathering support to producers for business opportunities developing content, the industry. messages to key and communicating coproduction, into take to reference of frame applies a partnership evaluation The CMF the return evaluate as to as well objectives, and future current account its partnership program. of on investment

PARTNERSHIPS INDUSTRY

CANADA MEDIA FUND MEDIA CANADA 72 2020–2021 ANNUAL REPORT 75 As the lead sponsor of the imagineNATIVE Film Film imagineNATIVE the of lead sponsor As the their of and co-sponsor Festival Arts + Media participated actively the CMF Days, Industry the festival. highly visible throughout and was also reached Indigenous content Canadian with London Content at audiences international CMF-funded three of showcase a sponsored series. Indigenous dramatic ENCORE+ in popularity across grow to continued Encore+ from Award Creator a Silver receiving 2020–2021, subscribers. 100,000 hitting Canada for YouTube continue and viewership Channel subscriptions with over gains, and consistent see strong to the end At outside Canada. from viewers 70% of 130,000 over the channel had year, the fiscal of 35M views. had over subscribers and the content MADE | NOUS MADE | NOUS quickly hit, When the pandemic ways. people in new reach to its strategy shifted Baruchel Jay with ambassadors collaborated We a month-long create to Grondin and Marc-André Canadian trip celebrating social media road drive-in 18 free by followed This was content. audiences reaching Canadian films, of screenings and Yukon, the British Columbia to PEI to from local 3M earned media hits from over generating CBC Life, Toronto including outlets, and national segment a national Quoi, Qui Fait and Now, Here others. and many Television, on Breakfast as a as well website and improved new A MADE | NOUS were for spot second commercial ad our new by followed launched in 2020–2021, and has diversity that campaign “Seek More” its core. inclusion at

Prix Gémeaux, the CMF’s the CMF’s Prix Gémeaux, th

10-year anniversary spot was introduced by by introduced was spot anniversary 10-year in-show and played Cloutier Véronique host on Radio-Canada, gala broadcast during the live viewers. a million close to reaching partner of as a founding returned The CMF it where Digital Summit, Canada’s Content Creighton Valerie a panel on equity. presented Impact Inaugural Canada’s Content accepted Vanasse. Karine by presented Award, In 2020, the CMF launched a new brand identity identity brand new a launched the CMF In 2020, all sure making to our commitment showed that a chance have our country representing voices look also Our new heard. rise up and be to we as in our organization turning point signals a that ensure to hard change and work embrace in the reflected themselves all Canadians see scale across abilityWith the to fund. we content our bold new and programs, multiple platforms inclusivity and the embodies innovation, identity us. ignites that fire Truth the by in part driven was The rebrand Canada’s of Commission and Reconciliation which Action 84, to report and their Call final in Canada’s participating entities requested of the reflective “be properly media landscape to of languages and perspectives cultures, diverse logo new the CMF’s date, To Aboriginal peoples.” languages Indigenous 14 to has been adapted content CMF-funded representing and dialects, those languages. in each of a big celebration year also marked This fiscal we on how Focusing turned 10. as the CMF spark change and champion support creators, coverage secured we storytelling, courageous including CBC press, with consumer-focused local radio and BNN Bloomberg CP24, News, as Canadian media outlets as well shows, In French, Punjabi and Urdu. Hindu, Arabic, in during the 35

We believe that every voice is a spark – and with a little help, help, – and with a little is a spark voice every that believe We us. move spark can the smallest even and the creators the industry with collaborate we This is why of work the exceptional promote to fund we the content of the world. around home and at here both creators, Canada’s

PROMOTION

CANADA MEDIA FUND MEDIA CANADA 74

2020–2021 ANNUAL REPORT 77

f the CMF’s national consultation consultation national f the CMF’s w partnership strategy to focus on on focus to w partnership strategy

in March of 2021, we conducted outreach outreach conducted we 2021, of in March In 2020– a developed which Group, Working Table Collection on Data Guide for Terminology and Indigenous Communities. Racialized De onscreen more campaign encourages More” and representation. diversity Ne racialized target that and events festivals The CMF As part o that ensure to invitations and targeted equity- and sovereignty- members of included in all seeking communities were a safe as providing as well discussions, communities. and under-represented group of Black industry leaders in both in both leaders industry Black of group the CMF Additionally, English and French. people who are with producers consulted and English the French colour in both of the informed These consultations markets. and Inclusion the Equity of development COVID of and the disbursement Strategy communities. these to funding relief community-specific consultations. space for

Research and Data: and Research • ledtheEIDCRound theCMF 2021, Communications: • the“Seek 2020–2021, through veloped • Consultation: • witha andconsulted convened •

e-out of the Conceptualization, the Conceptualization, e-out of the CMF provided over $1M in funding $1M in funding over provided the CMF tes to evaluation grid points in in grid points evaluation to tes 0.5M Pilot Program for Racialized Racialized for Program 0.5M Pilot erformance Envelope Factor, which which Factor, Envelope erformance the majority of selective Convergent Convergent selective the majority of to Programs Stream and Experimental companies to additional points award persons. racialized by owned/controlled 25% carv P license that broadcasters rewards companies production from projects $1 Communities. Upda and Early-Stage Predevelopment production for Programs Development racialized by companies owned/controlled persons. owned/controlled by racialized persons. racialized by owned/controlled

– In 2020, In 2020– programs its 2021–2022 changes to following companies production by support projects to Indigenous people, by and controlled owned colour: Black people or people of – – – by and controlled owned 19 organizations to projects colour for Black people and people of for multiple screen- in benefits result that and companies in Canada. based creators

In 2020–2021, the CMF made a commitment to implement significant significant implement to commitment a made the CMF In 2020–2021, systemic dismantle to years two the next over changes and lasting equity-seeking and sovereignty-seeking for access to and barriers racism and Inclusion Equity a three-year and launched It developed communities. these communities. with consultations extensive after Strategy In the last year, the CMF delivered several results related to its Equity and Inclusion and Inclusion its Equity to related results several delivered the CMF year, In the last including: Strategy, Programs: • the developed theCMF 2021, •

AND INCLUSION EQUITY

CANADA MEDIA FUND MEDIA CANADA 76 Kim’s Convenience

2 AUDIENCES

2020–2021 ANNUAL REPORT 81

Total tuning to all linear television, both Canadian Canadian both all linear television, tuning to Total 1% in 2019–2020, by decreased and foreign, in decrease substantial a by primarily driven domestic to turned Viewers linear viewing. foreign evolving rapidly on the-then news for sources other to migrated pandemic and COVID-19 video game OTT, (SVOD, content non-measured during entertainment for as sources platforms) lockdown. the initial phases of and peak hour full-day both of The shares trended have Canadian programs of viewing in 2019– However, since 2014–2015. downwards by rebounded viewing full-day of the share 2020, seen in the levels match to point one percentage of in viewing increase substantial A 2017–2018. during the pandemic contributed news domestic here. observed viewing in overall the increase to CMF-funded genres vs. other genres genres other vs. genres CMF-funded combined) programs (Canadian and foreign English-language programs, of viewing Overall in the and foreign-produced, domestic both Youth, & (Children’s genres CMF-supported four & Performing Variety and Drama, Documentary, a to point one percentage by Arts) decreased full-day. for 40% share genres CMF-supported of viewing In peak hours, the to compared up one point 42%, to grew genres the supported Each of year. previous for except year over year the same remained 7% to point up one percentage Documentary, viewing cable news due to likely in 2019–2020, crisis. during the COVID 2 While ODM only accounts While ODM only accounts 1 2019 Canadian Media Usage Study (CMUST), iab Canada/phd Canada, November 2019. November Canada, iab Canada/phd 2019 Canadian Media Usage Study (CMUST), http://assets.numeris.ca/DNAInsights/On%20Demand%20Measurement%20DNA%20newsletter.pdf While funding results in this annual report illustrate activities in the in the activities illustrate report annual in this results funding While recently most the reflect results audience year, fiscal 2020–2021 2019–2020. specifically year, broadcast completed Overall English-Language Overall Trends Viewing programs foreign Canadian vs. accounted programs produced Domestically in English-language viewing full-day 35% of for the from point up one percentage television, 31% hours, During peak viewing year. previous was viewing English-language television of consistent Canadian programming, to devoted year. with the previous 1 2 Viewing reported in this section is derived is derived in this section reported Viewing Numeris measuring primarily long-form from not Consumption on linear platforms. content VOD/ of viewing includes measured currently services, (OTT) or over-the-top streaming SVOD, on internet- available programming or long-form has The CMF YouTube. as MCNs such native providers, data third-party engaged with other Labs, Analytics Tubular including Adobe and capacity in these reporting build out future to Numeris’ of the rollout and is also awaiting areas, panel that, (VAM) Measurement Audience Video proposes phase, in its development while still across consumption content measure to non-linear other apps and broadcaster-branded platforms. incorporates Annual Report This year’s (ODM) Numeris’ On-Demand Measurement video content of consumption which tracks services or VOD box set-top through available websites. broadcaster for approximately 1% of total aggregate tuning tuning aggregate total 1% of approximately for begins to dataset this additional in 2019–2020, than 30% the more a small portion of for account be unmeasured. is said to that consumption of

TELEVISION

RESULTS: AUDIENCE

CANADA MEDIA FUND MEDIA CANADA 80 2020–2021 ANNUAL REPORT 83

. Non-CMF- . Still Standing Battle of the Blades Burden Burden Truth of two points to 9%, its highest in five years. This This years. five in its highest 9%, to points two viewing catch-up to attributed be partially may orders. stay-at-home during COVID-19 occurring full-day of the share Arts, & Performing Variety In by increased content CMF-funded of viewing hours, In peak viewing 17%. to point one share a to one point by rose also content CMF-funded This high. which marks a three-year share, 14% airings in the number of the increase is due to lift series VAPA CBC the successful of funded Canadian content rose to 5% for both both 5% for to rose Canadian content funded these Despite and peak hour viewing. full-day in this content little is relatively there gains, Drama Youth, & Children’s to compared genre do not these shifts therefore, and Documentary; of share aggregate overall the typically affect content. CMF of viewing and the return of of and the return

Overall Viewing Viewing of Overall Programs English-Language Genres in CMF-Supported Foreign) vs. Other Canadian vs. (CMF full-day of the share Youth, & In Children’s one by rose programs CMF-funded of viewing non-CMF of while viewing 24%, to point share share four by increased Canadian programs CMF- of viewing peak hours, In 15%. to points to points share eight by rose programs funded susceptible the most is one of This genre 30%. new due to patterns changing consumption to readily content with children’s technologies, including platforms, accessible on alternate by favoured are services that tablets and OTT are trends share As such, consumers. younger to and sometimes difficult volatile quite often overall is that however, is clear, What discern. to continues content children’s of consumption on linear services. decline significantly of viewing full-day of the share In Documentary, share four by decreased content CMF-funded of levels viewing In peak hours, 19%. to points declined content Documentary CMF-funded foreign of while viewing 21%, to points three by to points two by rose content Documentary a 15% posted Documentary CMF-funded 54%. full- hours tuned for total decline in aggregate and a 4% decline in tuning during viewing, day decline the full-day Much of hours. peak viewing in COVID-related increase an by driven likely was which programs, and Interpretation Analysis CMF-funded and airings of displaced viewing programs. documentary “traditional” CMF- of viewing of share the full-day In Drama, to point one share declined by content funded Canadian non-CMF-funded of while shares 5%, 13%. to points percentage two by rose content CMF-financed in peak hours of viewing of Shares a five-year maintaining 6%, at remained projects non-CMF of Viewing year. the previous from low by rose however, during peak hours, drama

year-over-year decline of 14% in tuning to in tuning to 14% decline of year-over-year This is English-language content. CMF-financed of in viewing declines by driven an all-time low Youth, & Children’s Documentary, CMF-funded programming. and Drama can be attributed to a significant increase in in increase a significant to can be attributed and current news pandemic-related non-funded classified as Documentary. programming affairs some by ODM tuning increased In 2019–2020, reach but its limited year, the previous 39% from in small increase a very into only translated linear Meanwhile, hours tuned. total aggregate declined projects CMF-financed tuning to a net for previous, the year 15% from by

When examining full-day viewing of Canadian Canadian of viewing full-day When examining genres, in only the CMF-supported programs a 36%, was programs CMF-funded of share year the from points percentage five of decrease In peak viewing low. and a five-year previous a four- showed programs CMF-funded hours, to year the previous from in share drop point the Some of years. in 10 share the lowest 45%, to attributed can be in full-day declines posted during programs news in morning an increase which have pandemic, the COVID of the start and “Analysis by Numeris as been classified Documentary to (equivalent Interpretation” hour declines Peak genres). in CMF programming CMF-funded programs vs. non-funded non-funded vs. programs CMF-funded Canadian programs

CANADA MEDIA FUND MEDIA CANADA

Detention Adventure Detention 82 2020–2021 ANNUAL REPORT 85 44% 48% 48% 50% 52% 53% 52% 54% 55% 67% 78% 80% 85% 84% 81% 87% 85% 85% 88% 91% 5% 8% 17% 27% 15% 24% 30% 26% 25% 11% 5% 4% 51% 44% 31% 30% 8% 7% 25% 24% 9% 21% 1% 5% 21% 21% 7% 22% 20% 16% 14% 13% 2% 8% 7% 7% 2% 8% 6% 6% 2017–2018 2017–2018 2017–2018 2017–2018 2016–2017 2016–2017 2016–2017 2016–2017 2015–2016 2015–2016 2015–2016 2015–2016 2018–2019 2018–2019 2018–2019 2018–2019 2019–2020 2019–2020 2019–2020 2019–2020 Children’s & Youth & Children’s Documentary Drama Arts & Performing Variety English

–

Non-CMF-funded Canadian Foreign CMF-funded CMF-Funded vs. vs. CMF-Funded Non-CMF-Funded vs. Canadian Programs Foreign Genre by Peak Hours 46% 47% 48% 48% 50% 48% 53% 61% 63% 66% 70% 71% 78% 81% 81% 82% 83% 83% 86% 85% 9% 10% 31% 31% 31% 29% 32% 2% 4% 15% 12% 11% 5% 3% 43% 37% 11% 28% 9% 25% 25% 11% 24% 13% 9% 23% 23% 23% 22% 19% 20% 17% 16% 11% 3% 8% 8% 5% 6% 6% 2017–2018 2017–2018 2017–2018 2017–2018 2016–2017 2016–2017 2016–2017 2016–2017 2015–2016 2015–2016 2015–2016 2015–2016 *2018–2019 *2018–2019 *2018–2019 *2018–2019 *2019–2020 *2019–2020 *2019–2020 *2019–2020 Variety & Performing Arts & Performing Variety Drama Children’s & Youth & Children’s Documentary English

–

Non-CMF-funded Canadian Foreign CMF-funded

(*including ODM) CMF-Funded vs. vs. CMF-Funded Non-CMF-Funded vs. Canadian Programs Foreign Genre by Full Day

CANADA MEDIA FUND MEDIA CANADA 84 2020–2021 ANNUAL REPORT 87 712 918 773 924 693 1,178 1,019 1,185 1,633 1,839 Audience (000) Audience Viewers Age 2+ Viewers Age 2+ Average Minute

1 6 8 14 13 13 13 18 10 10 Telecasts Telecasts Number of Number

Drama Drama Drama Drama CMF GenreCMF Drama Arts Drama Drama Variety & Performing Arts Variety & Performing Drama

9:00 pm–10:00 pm 8:00 pm–9:008:00 pm 10:00 pm–11:00 pm pm–9:008:00 pm Time 9:00 pm–10:00 pm 9:00 pm–9:30 pm pm pm–8:30 8:00 pm pm–8:30 8:00 11:00 pm–12:10 am 9:00 pm–10:00 pm

Monday Monday Monday Monday Day Wednesday Tuesday Tuesday Tuesday Tuesday Monday

oadcasters Coroner Nurses Cardinal Murdoch Mysteries Program Title Transplant Schitt's Creek Kim's Convenience Still Standing Canada's New Year's Eve: Countdown 2020 to Frankie Drake Mysteries CBC CBC Global CTV CBC Broadcaster CTV CBC CBC CBC CBC 7 6 3 4 5 Airings Only + On-Demand Measurement. Original Year, Broadcast Analytics (Numeris) 2018–2019 Media CMF Source: Top 10 List of CMF-Funded Programs CMF-Funded of List 10 Top Br English-Language Rank 1 8 9 2 10 The CFL and and Grey’s averaged averaged Stronger Together, Canada’s New Year’s at almost 1.2 million. 1.2 million. almost at 9-1-1: Lone Star , Transplant, at over 1.6 million, 1.6 million, over at Nurses ) delivered over 2 million viewers 2 million viewers over ) delivered Station 19 with an audience of 3.2 million 3.2 million of with an audience , attracted an audience of 2.6 million 2.6 million an audience of attracted 3 9-1-1 at almost 3.7 million, while the top- while the million, 3.7 almost at , Includes ODM viewing. Eve: Countdown to 2020 Tous Ensemble Anatomy Grey Cup Good Doctor, The top-performing CMF-funded English- CMF-funded The top-performing CTV’s program, language New Amsterdam 3 performing Canadian program in a CMF Genre Genre in a CMF Canadian program performing special relief the COVID was on average. simulcast across multiple networks. across simulcast the top-performing comparison, of way By genre, in a CMF-supported program foreign followed by Global’s Global’s by followed viewers, while five other drama series ( other drama five while viewers, The top domestic program overall was the was overall program domestic The top over 1.8 million viewers for its 13-episode run. its 13-episode run. for 1.8 million viewers over the CBC program was Next Top-Performing CMF-Funded CMF-Funded Top-Performing Programs English-Language English- 10 Top the of is a list The following and aired the CMF by funded programs language year. broadcast during the 2019–2020 airing in the programs CMF-funded Five average achieved year broadcast 2019–2020 This is 1 million viewers. over audiences of and is one less with 2018–2019 consistent an still this is However, than in 2017–2018. when year, the 2016–2017 over improvement the 1 million surpassed projects only three were programs 10 Top the of Eight threshold. audiences that achieving genre, the Drama from 1.8 million viewers. 693,000 to just from ranged ranging Arts programs Performing & Variety Two viewers 1.6 million 712,000 to in audience from list. 10 Top also made the

Nurses

CANADA MEDIA FUND MEDIA CANADA 86 2020–2021 ANNUAL REPORT 89

Révolution ). Peak-hour viewing of CMF-financed CMF-financed of viewing Peak-hour ). La Voix In Documentary, full-day share viewing of CMF- of viewing share full-day In Documentary, the from points three by grew content funded of peak viewing while 26%, to year previous points seven by increased content CMF-funded in peak hours this increase of Most 33%. to in hours increase a substantial by driven was than rather aired, content CMF-financed of Foreign audience per airing. in average increases its 19%, to in peak hours fell Documentaries this began tracking since the CMF share lowest in 2005–2006. data CMF-funded of viewing full-day In Drama, During peak 27%. at stable remained programs CMF-funded of viewing of the share hours, 46% after to one point by decreased Dramas Viewing year. previous high the a record reaching in peak hours fell Dramas foreign-produced of Canadian non- of while viewing points, two by 11%. to points three by rose projects CMF-funded to contributed patterns consumption Pandemic for individual projects of in viewing an increase hours. viewing in peak Dramas Canadian-funded viewing full-day Arts, & Performing Variety In share gained three programs CMF-funded of and popular new in part by driven 91%, to points series ( reality performance returning content grew by two points to 91%. These gains These gains 91%. to points two by grew content non-CMF-supported of the expense at were VAPA Foreign in this genre. Canadian programs overall in both viewing only 1% of for accounted viewing. and peak-hour and

4

Non-CMF-financed Children’s & Youth projects are categorized by audience composition (more than 50% of the audience being under the age than 50% by audience composition (more categorized are Youth projects & Children’s Non-CMF-financed of 18). The calculation is undertaken in each broadcast year and, as such, there may be some movement in and out of the category, causing some the category, out of in and be some movement may there as such, and, year in each broadcast is undertaken The calculation 18). of in audience calculations. volatility These figures notwithstanding, there has been has been there notwithstanding, These figures of viewing decline in aggregate a continual on linear platforms content Youth & Children’s since 2014–2015. 4 Overall Viewing Viewing of Overall Programs French-Language Genres in CMF-Supported Foreign) Canadian vs. Other vs. (CMF in CMF-supported content French-language For one share of an increase was there genres, record another 33%, to year last from point the These gains came at high during full-day. a which experienced content foreign of expense During peak hours, year. last from drop two-point projects CMF-financed of viewing of the share while non–CMF year, last from unchanged was points share two by increased Canadian projects pandemic stay-at-home by driven likely 20%, to its lowest recorded projects Foreign viewing. than lower points percentage two 31%, at share year. the previous full-day of the share Youth, & In Children’s 16 by rose content CMF-funded of viewing while foreign 60%, to points percentage points 15 percentage by decreased programs seen similar rise was A 33%. to year last from of the share where hours, in peak viewing programs Youth & Children’s CMF-funded from recovering 67%, to points 16 by increased the prior year from decrease the substantial years. in five growth and marking its largest in be attributed can generally This increase the genre, of volatility the year-to-year part to is calculated. market the target how due to observed in 2017–2018. This was likely due to an an to due likely This was in 2017–2018. observed Analysis non-CMF of consumption in increase concerning the programming and Interpretation pandemic. COVID When examining viewership of Canadian content Canadian content of viewership When examining CMF- in 2019–2020 genres, in CMF-supported full-day of a 58% share captured content funded last from point one share decreasing viewing, content CMF-funded In peak hour viewing, year. the levels to reverting a 71% share, captured Share of viewing of CMF-supported genres in the in the genres CMF-supported of viewing of Share unchanged at remained market French-language peak hour viewing. and 45% for full-day 40% for no individual CMF-supported During peak hours, than a percentage more by has shifted genre In year. broadcast since the 2014–2015 point the Documentary during full-day, 2019–2020 while 12%, to increase a two-point posted genre declined to content Youth & Children’s of viewing years. in five share its lowest 2%, non-funded vs. programs CMF-funded only Canadian programs CMF-funded genres vs. other genres genres other vs. genres CMF-funded combined) programs (Canadian and foreign

Canadian vs. foreign programs foreign Canadian vs. for account to continued Canadian programs in the French-language the viewing of most up viewing, full-day of with a 64% share market year. the previous from points percentage five Canadian of viewing of the share In peak hours, points share five by rose in 2019–2020 programs high. a 10-year 65%, to in 2019– viewing in total a 5% increase was There by driven year, the previous to 2020 compared Canadian of in consumption increases consistent in the ODM viewing since 2017–2018. content than in the English lower is still market French hours total overall with less than 0.6% of market, ODM consumption. from tuned originating Overall French-Language French-Language Overall Trends Viewing

CANADA MEDIA FUND MEDIA CANADA

Bye bye 2019 bye Bye 88 2020–2021 ANNUAL REPORT 91 1% 3% 9% 8% 1% 7% 10% 9% 4% 19% 24% 23% 26% 9% 28% 37% 45% 43% 47% 50% 51% 3% 30% 2% 3% 38% 4% 45% 5% 46% 48% 51% 8% 11% 52% 53% 11% 91% 53% 8% 11% 90% 89% 87% 82% 67% 61% 59% 51% 46% 49% 47% 42% 41% 39% 33% 26% 24% 21% 19% 2017–2018 2017–2018 2017–2018 2017–2018 2016–2017 2016–2017 2016–2017 2016–2017 2015–2016 2015–2016 2015–2016 2015–2016 2018–2019 2018–2019 2018–2019 2018–2019 2019–2020 2019–2020 2019–2020 2019–2020 Children’s & Youth & Children’s Documentary Drama Arts & Performing Variety French

–

Non-CMF-funded Canadian Foreign CMF-funded CMF-Funded vs. vs. CMF-Funded Non-CMF-Funded vs. Canadian Programs Foreign Genre by Peak Hours 6% 9% 8% 1% 11% 1% 8% 5% 22% 20% 23% 10% 27% 30% 10% 33% 42% 44% 48% 61% 60% 63% 64% 65% 7% 4% 46% 8% 55% 54% 10% 56% 8% 53% 52% 91% 88% 87% 84% 81% 13% 12% 60% 13% 13% 12% 46% 50% 50% 44% 26% 27% 27% 23% 24% 21% 23% 23% 20% 18% 2017–2018 2017–2018 2017–2018 2017–2018 2016–2017 2016–2017 2016–2017 2016–2017 2015–2016 2015–2016 2015–2016 2015–2016 *2018–2019 *2018–2019 *2018–2019 *2018–2019 *2019–2020 *2019–2020 *2019–2020 *2019–2020 Variety & Performing Arts & Performing Variety Drama Children’s & Youth & Children’s Documentary French

–

Non-CMF-funded Canadian Foreign CMF-funded

(*including ODM) CMF-Funded vs. vs. CMF-Funded Non-CMF-Funded vs. Canadian Programs Foreign Genre by Full Day

CANADA MEDIA FUND MEDIA CANADA 90 2020–2021 ANNUAL REPORT 93 1,611 1,779 1,770 2,176 1,647 1,933 1,833 1,989 2,705 4,540 Audience (000) Audience Viewers Age 2+ Viewers Age 2+ Average Minute

1 1 1 1 1 8 10 10 10 112 Telecasts Telecasts Number of Number

Drama Arts Variety & Performing Arts Variety & Performing Drama Drama CMF GenreCMF Variety & Performing Arts Arts Arts Drama Arts Variety & Performing Variety & Performing Variety & Performing 9:00 pm–10:00 pm 9:00 pm–10:35 pm 9:00 pm–10:35 7:00 pm–8:30 pm pm–8:30 7:00 7:00 pm–7:30 pm pm–7:30 7:00 9:00 pm–10:00 pm Time 11:00 pm–12:17 am 9:00 pm–10:00 pm 10:00 pm–11:00 pm 7:00 pm–9:18 pm pm pm–10:43 8:00

Tuesday Saturday Tuesday Monday- Thursday Monday Day Tuesday Monday Tuesday Sunday Sunday ÉPIDÉMIE La fureur En direct de NYE l'univers District 31 ALERTE AMBER Program Title Bye bye 2019 Fugueuse Infoman NYE Infoman Special La Voix ARTIS, LE GALA TVA SRC SRC SRC Broadcaster SRC TVA SRC TVA TVA TVA rench-language Broadcasters rench-language 9 10 8 6 Airings Only + On-Demand Measurement. Original Year, Broadcast Analytics (Numeris) 2018–2019 Media CMF Source: Top 10 List of CMF-funded Programs CMF-funded of List 10 Top F Rank 1 4 2 3 5 7

with with , was watched watched was , Fugueuse, , was watched by by watched was , La Voix Bye bye 2019 Six of the Top 10 programs were from the Variety Variety the from were programs 10 Top the Six of audiences achieving Arts genre, & Performing The 4.5 million viewers. 1.6 to from ranged that were list 10 Top on the programs four remaining ranged that with audiences projects, Drama from No programs 2.0 million viewers. 1.6 to from genres Youth & or Children’s either Documentary list. 10 Top made the French- CMF-funded The top-performing language project, by over 4.5 million viewers, while the top- viewers, 4.5 million over by series, performing over 2 million viewers, even though almost though almost even million viewers, 2 over cut short because season was its of one-third due to shutdowns production mandated of the Drama, of In terms pandemic. the COVID-19 was program top-performing an average audience of nearly 2 million over its its over nearly 2 million audience of an average run. 10-episode

Bye bye 2019 aired during the 2019–2020 broadcast year. broadcast during the 2019–2020 aired audiences achieved list 10 Top All titles on the 15 titles further A than 1 million viewers. more of the number bringing also met this criterion, with over programs French-language CMF of the Continuing 25 in total. to 1 million viewers years, few the past for trend Top-Performing CMF-funded CMF-funded Top-Performing Programs French-Language French- 10 Top the of is a list The following that the CMF by funded programs language was the top overall program in 2019–2020, in 2019–2020, program overall the top was On-Demand viewing with 4.5 million views. audiences for 2% to on average, added, projects. CMF-financed

Fugueuse

CANADA MEDIA FUND MEDIA CANADA 92

2020–2021 ANNUAL REPORT 95

2010. This modernized framework will expand the the will expand framework modernized This 2010. digital media content measure abilityCMF’s to more implement to and the internet on found KPIs. strategic has the CMF this framework, develop To move to it is necessary that determined analytics provider a single-source from away because content reasons: two for approach many through online and offline is distributed is no single analytics provider platforms, different the entire across consumption measure able to distributed content Therefore, digital landscape. one any by measured is not the internet over company measurement data third-party trusted currency. measurement with a standard Adobe providers data Companies such as CMF’s which collect both Labs, Tubular Analytics and built their have data, and third-party first- access to direct businesses based on having Analytics Adobe back-end datasets. creator’s CMF all from derived data access to can provide the Labs to Tubular and tagged directly, projects by stored is that data difficult-to-access more such as social sites as well Twitch, and YouTube and Instagram. Facebook Twitter, as a video has also aligned with Steam, The CMF Valve service by game digital distribution usage data back-end access the to Corporation, games on CMF-funded of reports and revenue the approves applicant CMF the provided Steam, an of The development necessary permissions. is currently applicants guide for implementation the CMF Telefilm, In partnership with underway. that tool a self-reporting has also developed their access to clients the remaining allows into directly metrics providing data, respective tool management records Telefilm’s Dialogue, tools measurement of This suite clients. CMF for the changes to align with any to will be adapted Model which is currently Program CMF overall under review. existing Digital Media Measurement Framework Framework Measurement Digital Media existing designed in originally was (DMMF) that

Evolving CMF’s Measurement Measurement CMF’s Evolving Capabilities seen in growth technological With the rapid digital projects of the design and distribution towards is working the CMF years, in recent Digital Measurement a new of the release the which will replace (DMI), Infrastructure Usage Data For Digital Content Content Digital For Data Usage Than Other Platforms From Television all rich in 2010, the CMF of inception Since the funded projects digital media and substantial the both of program in the production were Streams and Experimental Convergent and on audience reach report to required intervals. regular metrics at consumption the Stream, Convergent within the However, was projects “Value-Added” of distinction and year, funding in the 2016–2017 introduced of with digital media budgets these projects, in in English or $50,000 less than $100,000 digital a CMF installing from exempt were French, from derived The consumption code. tracking blended within has been projects Value-Added the current of evaluation the performance are projects Value-Added Stream. Convergent this report. the scope of outside of projects all Convergent Subsequently, considered now 2019 are April 1, after financed Experimental and only projects, Value-Added this fulfill to required are projects production obligation The contractual tagging requirement. remains the CMF to audience data report to production all rich and substantial in place for and Experimental in Convergent projects These 2019. April 1, to financed prior Streams will Stream Convergent in the digital projects their compliance as part of report to continue although this will be phased out requirements, the reach as projects years few the next over cycles. their life end of

DIGITAL MEDIA DIGITAL

RESULTS: AUDIENCE

CANADA MEDIA FUND MEDIA CANADA 94 2020–2021 ANNUAL REPORT 97 Overloot Experimental Stream – Stream Experimental (Funded) Production projects production Stream Experimental DM CMF’s of the primary focus now are are These projects strategy. measurement CMF the following through supported currently Digital Innovation, (C2P), Commercial programs: International Series), Web Linear (formerly programs. Fund Rocket and the Shaw Incentives games web-based are projects these of Many online via specific subscription available are that Nintendo, (Valve), Steam such as platforms also includes This stream and others. Sony and Apple on games hosted application native for programs along with some software Google, reporting the 2020–2021 Within consumer use. tagged and reporting are 55 projects window, 59% Currently, Analytics. Adobe through data used are reporting projects the Experimental of majority with the on mobile phones and tablets, applications. and native being downloadable computers use of in the a 25% uptick was There projects access CMF to (non-mobile devices) the due to likely which is during 2020–2021, orders. pandemic stay-at-home

Convergent Stream – Production – Production Stream Convergent (Funded) tagged projects 521 distinct currently are There The Analytics. Adobe within data and reporting in nature is cyclical these projects of exhibition is within market the launch to and generally As financing. production receiving of years two 2019 April 1, after financed projects Convergent digital tracking a CMF installing from exempt are tapering (-5%) of has been a gradual there code, in the Convergent data reporting projects active period. reporting during the 2020–2021 stream Usage Data For Digital Content Content Digital For Data Usage digital media (DM) tables report The following 2020 in the reporting all projects usage for in this identified The metrics year. fiscal –2021 unique total visits, total as follows: are report type. and content within each language visitors, Adobe from period uses data The reporting 2021). 31, 2020–March 1, Analytics (April

CANADA MEDIA FUND MEDIA CANADA 96 2020–2021 ANNUAL REPORT 99 1% 1% 1% 1% 1% 2% 2% 2% 5% 5% 9% 0% 21% 77% 13% 75% 24% 45% 43% 46% 38% Visits 55,738 44,029 Unique Unique 1% 1% 1% 1% 1% 7% 7% 2% 4% 3% 0% 0% 31% 37% 75% 22% 32% 43% 28% 59% 48% Visits 78,773 92,494 1 1 1 7 2 2 2 5 3 9 41 16 31 19 18 31 79 22 29 32 82 69 50 213 33,903,634 22,191,255 213 5,894,634 2,846,372 521 40,048,308 25,181,423 Projects Language/Content Type Language/Content Game Aboriginal RIM Inclusive RIM Non-Inclusive Series Web Social Video English RIM Non-Inclusive RIM Inclusive Series Web Game Series Web Total Grand RIM Inclusive Game Video Social French RIM Non-Inclusive RIM Inclusive Video Series Web Diverse RIM Non-Inclusive Game Convergent Projects Convergent 2020–2021

Infoman District 31 (Télé-Québec) and (Télé-Québec)

projects continue to accumulate the most the most accumulate to continue projects Passe-partout 5 interest by attracting 69% of the total visits to visits to total the 69% of attracting by interest Games with by followed in this category, projects had close to DM projects French-language 28%. visits. 6 million total 34 million visits, with over 32 million to these these million to 32 over with 34 million visits, CMF-financed All other alone. projects three the registered together English DM projects 2 million visits. approximate remaining Aboriginal Indigenous to has since been renamed (Note: year) program the 2021–2022 for Aboriginal languages recorded types in Content type The Game content 92K visits overall. over with in this language category, best performed Rich Interactive by 59% session visits followed 38%. Media at French French DM projects French-language visits to Most of small percentage a relatively also come from for responsible are 3 projects The top projects. projects each tied to visits and are total 56% of side: on the television well perform that (SRC). However, these DM projects dip significantly significantly dip projects DM these However, (SRC). in are programs in visits when their television Rich Interactive no longer airing. or are repeats Media (SRC), (SRC), CBC Kids website with with website CBC Kids The Beaverton website portal with over 16 million million 16 portal with over website language projects attracted close to close to attracted language projects ‑

website with more than 7 million. In total, In total, 7 million. than with more website

Studio K News English English 75% of for responsible were projects Three English DM projects CMF-funded all visits to was the The first in 2020–2021. Convergent Stream – Production – Production Stream Convergent (Visits) 5 projects Top the Stream, Within the Convergent Digital Media CMF all visits to 87% of attract 3 (English) projects with the top (DM) projects, all across overall all visits 81% of for responsible financed Projects types. languages and content and tend visited, the most are or later in 2017 when their companion significantly drop to This no longer airing. are components television as the market, in the French noticeable is most with their correlate to tend DM components (i.e., on an episodic level program(s) television each after visits dip significantly the number of DM to visits while English market episode airs), the throughout stable relatively remain projects at season’s off then drop season but television in the DM components that This suggests end. on dependent highly are Stream Convergent relevant. remain to content TV their linked visits, followed by by followed visits, approximately 9 million visits, and the 9 million visits, approximately Rich Interactive Media (Inclusive): Multimedia content that combines storytelling with visual technologies, where user participation and interactivity and interactivity user participation where with visual technologies, combines storytelling that Multimedia content Media (Inclusive): Rich Interactive 5 are successfully met through a fully rich immersive experience. Inclusive experiences usually begin on a single linear path, using levels to advance advance to using levels usually begin on a single linear path, experiences Inclusive experience. rich immersive a fully through met successfully are but is not combines visual technologies, that Multimedia content Media (Non-Inclusive): Rich Interactive or goal. destination a predetermined to also may The experience is non-linear. that and interactivity user participation require experiences Non-inclusive story. a complete tell to structured types (CMF-eligible). multiple content unrelated, into be segmented

CONTENT TYPE CONTENT LANGUAGE AND LANGUAGE

CANADA MEDIA FUND MEDIA CANADA 98 2020–2021 ANNUAL REPORT 101 6% 8% 0% 0% 0% 0% 0% 61% 10% 70% 24% 22% 99%

Visits 65,515 28,135 Unique Unique Foundation Apps 7% 8% 0% 0% 0% 0% 0% 17% 46% 56% 36% 99% 30%

Visits 48,249 and 116,939

game along with the game along with the brainCloud Overloot 1 1 1 1 1 7 7 2 2 4 3 9 17 15 10 55 3,803,655 1,815,391 29 3,638,467 1,721,741 Projects Bilingual Bilingual reporting the projects of than half More bilingual are stream in the Experimental data This category English) projects. and (French The date. to the highest visits, 3.6M recorded 2017–2018 2013–2014 2013–2014 were responsible for 82% of the visits within this the visits within this 82% of for responsible were content games and software Overall, category. activity. the most saw

(ICI Tou.tv) and and Tou.tv) (ICI Têtes à claques Marika III seasons 2 and 3 (SRC) brought brought seasons 2 and 3 (SRC) (YouTube), (YouTube), volume 5 French French 48K garnered projects Experimental French year. the previous from 44% of a decrease visits, remained projects the top-performing Generally, primarily was the decrease However, the same. less user activity the previous than due to projects series The web year. Type Language/Content English Software Series Web French Series Web RIM Inclusive Game RIM Inclusive RIM Non-Inclusive Bilingual Game RIM Inclusive Software RIM Non-Inclusive eBook Video Total Grand L’Âge adulte Projects Experimental 2020–2021 73% of the total visits to this category. visits to total the 73% of . and the 2013– Shot Lister App Chat Fu (1.8M visits), a bilingual a bilingual (1.8M visits), Overloot English types tallied 117K English-language content a rise types measured, Within the content visits. the 2012–2013 to attributed mainly in visits were game application funded Experimental Stream – Stream Experimental (Visits) Production all visits of 82% for account 2 projects The top active of The number projects. Experimental to remains stream in the Experimental projects was there Yet, small (55 projects). relatively in the projects 1M visits to over of an increase The ago. one year versus Stream Experimental project top game application, was responsible for half of all all half of for responsible was game application, visits. stream Experimental 2014 funded software project project software funded 2014 .

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website project project website Diverse languages Diverse languages types in diverse Content and Canadian French, than English, (other than Aboriginal languages) earned more types the content Within visits. overall 78K visits to languages, in diverse measured the were Media projects Rich Interactive RIM projects Visits to (91%). with 72K highest projects, two from derived primarily were the Russian-language Documentary Chinese-language children’s project project Chinese-language children’s

CANADA MEDIA FUND MEDIA CANADA

L’âge adulte L’âge 100 2020–2021 ANNUAL REPORT 103 Canada USA World the of Rest Canada USA World the of Rest

69.3% 49.6% 6.7% 12.9% 43.7% 17.8% Convergent Convergent 2020–2021 Experimental 2020–2021 Usage by Geographic Region Geographic by Usage 2021 31, March to 2020 April 1, Analytics) AnalyticsMedia CMF (Adobe CBC Kids News apps apps brainCloud Foundation during the pandemic. Note that large large that Note during the pandemic. can occur in the variances year-to-year only one or as often stream, Experimental the usage. of most occupy projects two Canadians were under a stay-at-home order order under a stay-at-home were Canadians this During the year. of three-quarters for in volume a 40% transfer was there period, the rest across countries visits from of Canada at to predominantly the world, of (+5%). 17.8% US at and the 69.3% (+35%) to continue projects Stream Experimental consistent reach, global a significant show 93% of over Just years. with previous the US and the from all visits originated of the share However, world. the of rest 19 almost by grew visits within the US in a surge by driven points, percentage the visits to CBC Kids , a portal , and CBC Kids Studio The Beaverton which are satirical and/or highlight highlight and/or satirical which are

News, Digital Media Users by Region Region by Users Media Digital commissioned are projects Convergent As such, Canadian broadcasters. by the largest usually represent Canadians Canada and In 2020–2021, user group. in visits growth an overall the US saw in This increase projects. Convergent to the to is primarily attributed engagement 3 projects: top current events. While these three projects projects three While these events. current CMF been the top-visited traditionally have within Canada (the projects, Convergent in a 35% increase was there share) largest due to is likely in engagement This lift visits. seen as digital consumption the increased for kids programming that is evergreen in is evergreen that kids programming for and nature,

CANADA MEDIA FUND MEDIA CANADA 102 Stronger Together

3 OUR RESPONSE TO THE COVID-19 PANDEMIC 107 2020–2021 ANNUALREPORT

Umami

The Minister of Canadian Heritage announced the creation of the COVID-19 Emergency Support Fund for Cultural, Heritage and Sport Organizations. The objective of the $500M Emergency Support Fund (ERF) was to provide temporary relief to cultural, heritage and sport organizations and help them plan for the future.

The CMF was one of the organizations selected industry sponsorships; communications to deliver this support to the audiovisual infrastructure; and the research and industry. The CMF received $120.2M; $101.2M intelligence capacities. was distributed in 2020–2021 and the remaining $19.0M will be distributed in 2021–2022. The CMF successfully delivered ERF funding to stakeholders – from coast to coast, in both The CMF further supported the industry through Linear and IDM, and to equity- and sovereignty- this challenging period by effectively utilizing seeking groups – through a combination of the whole range of organizational resources targeted programs for production companies, and capabilities: the regular programs; the partnerships with other agencies, sector industry leadership of the management team development and sponsorships. on the equity, diversity and inclusion matters; CANADA MEDIA FUND MEDIA CANADA

106 2020–2021 ANNUAL REPORT 109 518

Number of recipients Number of 391 282 Five of the eight application-based ERF ERF application-based eight the of Five totalling the CMF, by administered programs owned companies targeted in funding, $15.7M Regional, equity-seeking groups: members of by Colour (BPOC), of People and Black People MinorityOfficial Language Communities The ownership Language. Third (OLMC) and companies at by self-declared information had these programs that indicates application Allocation impact: the Regional an intersectional Third-Language owners and the OLMC benefited and OLMC owners aided women, Allocation with disabilities. owners company

136 97 28 103 85 None of the Categories Shown Women Racialized Community Oicial Language Minority Community First Nations, Inuit and Métis LGBTQ2+ Community People with Disabilities Preferred Not to Answer Emergency Relief Funds Funds Relief Emergency CMF the by Administered to $91.8M of a total distributed The CMF application- eight companies through production programs These eight programs. based ERF funding. all ERF of 91% represent territories and two Companies in all provinces programs. these from assistance received companies from received were No applications Territories. based in the Northwest company recipient Owner of belonging to: declared 7.8 1.6 0.7 1.8 5.5 6.4 5.2 0.4 0.4 2.8 2.8 0.2 0.8 0.8 91.8 65.8 ($M) 101.2

$ $ $ $

Northern Incentive Indigenous Screen Office Production Regional English Bonus MinorityFrancophone Incentive Production Regional Third Language Regional English OLMC Black People and People of Colour (Allocation and Top-Up) CMF Allocation Audiovisual Interactive Digital Media

· · · · · · · · · · · · CMF-Administered Programs ERF (companies) Partner-Delivered ERF Programs (companies and individuals) and Partner-Delivered Programs ERF (companies ERF Funding Through Regular CMF Programs Through Funding CMF ERF Regular (projects) Emergency Relief Funds Relief Emergency Funding ERF Sector Development Support Administration (including research, partner and admin)

CANADA MEDIA FUND MEDIA CANADA 108 2020–2021 ANNUAL REPORT 111 $434K $406K $843K $204K English Regional Production Bonus Francophone Minority Program French Regional Production Incentive Northern Incentive Total Funding Distributed Funding Total $1.8M

Language Allocation), Language Allocation), ‑ represented communities, providing providing communities, represented ‑ ERF Funding for Projects Projects for Funding ERF Through Channelled Regular Programs CMF for conceived programs ERF to In addition Regional Allocation, (ISO groups targeted BPOC Allocation, English OLMC Allocation, and Third Allocations, to leveraged were programs CMF existing and regional to funding ERF channel further under in of $1.8M total A additional efficiencies. through distributed was funding ERF CMF support projects to programs CMF regular four and OLMC communities. regional from $1.6M was allocated to Sector Development Development Sector to allocated $1.6M was the majority for was Of that, Support. equity- for initiatives emergency targeted communities. and sovereignty-seeking 19 to distributed $1.1M was of total A the Black People through organizations Development Colour Sector of and People are These organizations Support program. Canadian BPOC and led by BPOC controlled sector to contribute The projects persons. capacity-building through development professional such as mentorship, programs and training. development Sector Development Support Development Sector

31 companies and 58 individuals. program Funding Program: ISO Partnership needs support the business continuity to online training, (e.g., Indigenous creators of during the pandemic. strategies) innovation $1.3M. received organizations Twenty-nine with the Racial Equity Partnering Solidarity Fund: this strategic & Film, TV and BIPOC Media Collective and professional the project supported initiative creators, screen-based racialized for development Individuals received particularly Black creators. in $1.7M $1.0M. companies received and 32 $1.3M, this initiative supported contributions third-party funding. the ERF in addition to individuals and majority-owned Indigenous- individuals and majority-owned to allocated $1.6M was companies. owned

As the CMF collaborates with the Indigenous with the Indigenous collaborates As the CMF transferred the CMF Office (ISO), Screen ($5.2M for Funds Relief $5.5M in Emergency the ISO. to administration) $0.3M for programs, 295 recipients to distributed were These funds programs: four through program Funding Funding: Relief Emergency support eligible Indigenous productions to Partner-Delivered Partner-Delivered Funds Relief Emergency with COVID-19-related business continuity continuity business with COVID-19-related consultants, such as health and safety expenses and associated dates production extended and equipment, protective personal costs, 53 companies. to allocated was $1.7M insurance. Program: Grants Indigenous Development and project support both to program Funding Indigenous for development professional

CANADA MEDIA FUND MEDIA CANADA

Jade Fever Jade 110 2020–2021 ANNUAL REPORT 113 Épidémie in the CMF’s maximum contributions to projects, projects, to maximum contributions in the CMF’s funding between of flexibility in the allocation in envelope and production development and financial flexibility in the project programs, and producers schedules for commitment schedules payment accelerated broadcasters, requirements. documentation to and adjustments Introduction of Flexibility Measures Flexibility Measures of Introduction Programs CMF in Regular across flexibility measures introduced The CMF in 2020–2021 programs funding its regular for funding access to continued ensure to during the and production development support stability and business and to pandemic, included the Measures in the industry. continuity increases thresholds, minimum fee of lowering

15,000 15,000 15,000 15,000 75,000 20,000 20,000 50,000 50,000 50,000 50,000 50,000 60,000 100,000 100,000 100,000 100,000 100,000 100,000 Amount $ Amount Emergency Fund Fund Emergency Manitoba Ontario Province Ontario Ontario Quebec Ontario Ontario Ontario Ontario British Columbia Quebec Alberta Quebec Quebec Manitoba Quebec Ontario Ontario British Columbia

Afro-Prairie Film Festival Afro-Prairie Afrotropolis BIPOC TV & Film TV BIPOC Approved Applications for CMF COVID-19 Emergency Relief Funds Funds Relief Emergency COVID-19 CMF for Applications Approved Support Development (BPOC) Sector Colour of and People Black People Applicant The Black Academy Black on Black Films Black Screen Office Black Screen CaribbeanTales Black Women Film! Black Women Fund Screen Canadian Independent Arts Society Media Cinevolution Coalition M.É.D.I.A Creatives Empowered Creatives Colas Fabienne Foundation Main Film FacinAsian Film Festival FacinAsian Pixelles Media Collective Racial Equity Reelworld Screen Institute Screen Reelworld Asian Film Festival Vancouver

CANADA MEDIA FUND MEDIA CANADA 112 2020–2021 ANNUAL REPORT 115

Isolation Pour toujours, plus un jour toujours, Pour or the Canadian screen or the Canadian screen ectory of COVID assistance assistance COVID of ectory health resources mental of ectory Bilingual online hub f Bilingual online hub and information news with key industries 2020) April (launched about the pandemic 5,507 in English, (14,640 page views 20,147 Bilingual dir Canadian companies to available programs in all industries in the screen and workers April 2020) (launched country the of regions Bilingual dir workers industry for in French) in French)

• • • Resources

Viewed 10,617 times times 10,617 Viewed f the CMF’s annual Trends Trends annual f the CMF’s with work-from-home tips, best practices and insights about remote video game creation). video remote about and insights practices best tips, with work-from-home Report focusing on the pandemic, its impact its impact on the pandemic, focusing Report (released effects long-term and potential 2021) 1, February 3,254 in French) in English, (7,363 Cr and television companies in the film, monitor to digital media industries interactive in the pandemic, of the ongoing impacts and provincial with national, collaboration and funders associations industry territorial French in English and waves survey (five 2021) 2020 and February August between Special edition o

Research better guides to and resources information and published studies, commissioned The CMF Canadian with information key share and to on the industry the pandemic of the impact understand workers. and industry companies Research • Canadianproduction of survey oss-country • Nation, The CMF also funded and supported pandemic-focused research led by industry partners, including the partners, industry led by research pandemic-focused and supported also funded The CMF (e.g., Network Arts International DigiBC and the Game WIFT-Alberta, Canada Coalition, WIFT CMPA,

early phases of the pandemic. Each newsletter Each newsletter the pandemic. early phases of subscribers in 6,845 on average, reached, English and 3,639 subscribers in French 36% and 31%, of open rate (with an average into As the pandemic moved respectively). of the dissemination stages, its subsequent back transitioned was news pandemic-focused channels in mid- communication CMF regular to this day. to it continues where summer 2020, campaign the CMF-led national MADE | NOUS, and creators Canadian content promote to in response adjustments also saw their work, and Virtual programming the pandemic. to in-person events safety-compliant events, were celebrations and diversity-focused Canadian promote to continue to developed in audiences to talent and screen stories Canada and abroad.

The CMF maintained frequent communication communication frequent maintained The CMF on stakeholders and industry with clients through and measures funding pandemic relief Twitter, email and social media (Facebook, bilingual Sixteen and Instagram). LinkedIn between executed multichannel campaigns were announcing new April 2021, 2020 and March deadlines and application criteria, programs, Each campaign developments. significant other 6,540 subscribers in English on average, reached, (with an average subscribers in French and 3,316 respectively). 40% and 33%, of open rate weekly a dedicated also created The CMF industry inform to newsletter COVID-19 and international national local, of stakeholders our sector. to relevant news pandemic-related and produced were newsletters Sixteen email and social media) (through disseminated in the critical July 2020, April and between Communications

CANADA MEDIA FUND MEDIA CANADA

L’échappée 114 Alix et les Merveilleux

4 FUNDING RESULTS 2020–2021 ANNUAL REPORT 119

Tidal Shock Accelerator Partnership Program (A2P) (A2P) Program Partnership Accelerator Commercial Projects Projects the Commercial of The objective fund is to a jury, also guided by , Program of probability a greater have that projects evaluated are Projects success. commercial commercial stated attain to on their potential business opportunity demonstrate objectives, funded of $12.6M total A profitability. and achieve in 2020–2021. productions 14 and & Experimentation the Innovation Both for projects fund Programs Projects Commercial expenses. and marketing their production The digital media projects of producers provides Experimental the CMF’s through funded mentorship, access to with better Stream connects funding A2P The and capital. markets Canadian and foreign with renowned recipients based on their selected are that accelerators and projects of with the diversity work ability to the across the CMF, by supported producers and abroad. country non-linear projects of funding The demand for programs Stream all Experimental through 2020–2021. high in stayed

allocates allocates Program Conceptualization to funding allocates Program Prototyping The CMF funds interactive digital media content interactive digital media The CMF funds Stream, covering the entire through our Experimental to release. life cycle from development

The the creative beginning of the very at funding giving a project of with the objective process, of stages success in future chance of a better for allows program this Specifically, financing. concept of a proof of and testing the creation the concept of the design idea, and verification for in preparation or functionality assumption for New phase and beyond. the prototyping budget was the program 40% of 2020–2021, and Montreal outside of applicants set aside for the country. across production foster to Toronto The building a product of stages in the early projects functionalities its intended help demonstrate to for this phase is Specifically, and design. different and validating testing experimenting, a first at arrive to and hypotheses, concepts prototype. functional the peers, industry a jury of With guidance from funds Program & Experimentation Innovation and digital media content Canadian interactive and innovative are that applications software $15.0M of a total In 2020–2021, leading-edge. in 22 projects. invested was

NON-LINEAR EXPERIMENTAL:

CANADA MEDIA FUND MEDIA CANADA 118 121 2020–2021 ANNUALREPORT AWARDS Sales Results Production Volume Triggered Sales by year of report Number of by CMF funding 2020–2021 Sales ($K) projects with • Total number of sales > $0 CMF nominations: 18 Funding $27.6M 2016 44.6 84 • Total number of $1.2M awards: 4 Production Volume $43.8M Average Budget 2017 107 • Number of projects 60.7 nominated: 10

• Number of projects 2018 85.9 92 awarded: 4 Funding by Stage of Project • Highlight: A Fold Apart 2019 74.1 101 2020–2021 7 nominations, 1 award

# of 2020 193.0 104 $K Projects

Conceptualization 819 56

Top Project Prototyping 8,887 45 2020 Production 27,626 36

Marketing 1,660 9

$161M Accelerator 270 9

Total 39,372 155 Gender Balance Results 2020–2021 Experimental Production by content type

Women as % of Key Personnel Type of Production Projects Funded 2020–2021 Games 34%

Rich 9% Interactive 51% Media 16% Games Software 55% Rich Interactive Media Software 75% In the selective programs for 2020–2021, three points were given to projects that had women in at least 40% of key leadership roles. Software and Rich Interactive Media projects attained the 50%

CANADA MEDIA FUND MEDIA CANADA mark in gender balance in key roles.

120 2020–2021 ANNUAL REPORT 123

. Hill Agency IN NEW LIGHT LIGHT IN NEW WE THRIVE

Nominated for seven awards at the 2021 the 2021 at awards seven for Nominated Best Narrative, Best Awards: Canadian Game Indie Best Art Direction, Best Score/Soundtrack, Award Choice Fans Debut Indie Game, Best Game, for award Winner of Game. Mobile and Best Mobile Game. Best

is a 3D puzzle game that explores explores is a 3D puzzle game that

A Fold Apart the emotional struggles of a couple maintaining a a maintaining couple a of struggles emotional the and Mark love Robyn relationship. long-distance on separated are but they much, very each other folding Only by paper. a piece of sides of opposite pathways create able to the paper is the player Over them. divide between the impossible across shared set among the couple’s are levels 100 the present of struggles the past, memories of the future. and hopes for

A APART FOLD A FEATURING

CANADA MEDIA FUND MEDIA CANADA 122 2020–2021 ANNUAL REPORT 125

Space Dance Harmony

$289K $289K

New for 2020–2021, the CMF partnered with with partnered CMF the 2020–2021, for New support to Fund Production the Independent series designed for drama of the development Packaging Development online in the CMF-IPF Series. Scripted Form Short Program: with $293K 20 projects, supported the CMF from the IPF. from

supports supports Digital Linear Series Program The series in their second or of the production initially for created were season that subsequent genres. CMF and in designated online platforms A total of $4.0M went to 18 projects in 2020–2021. in 18 projects to $4.0M went of total A the Canada Media between collaboration A the CMF-SRF Fund, Rocket and the Shaw Fund funds Series Program Animated Kids Digital Canadian digital animated of the production while encouraging and youth children series for $3.0M of total A technology. new the use of went funding and $1.5M in SRF funding in CMF projects. 10 to

The CMF funds production seriesThe CMF of digital linear through three the programs in Experimental Stream, covering development and production stages.

DIGITAL LINEAR DIGITAL

EXPERIMENTAL: SERIES

CANADA MEDIA FUND MEDIA CANADA 124 2020–2021 ANNUAL REPORT 127 3 7 9 Number of with project sales > $0 28 Number of Projects Number of 57 Sales ($K) 49 41 Average Budget Average

2018 2019 2020 Sales Results Sales Results report of year Sales by Digital Linear Series are starting to show show to starting Digital Linear Series are has been the program that now sales, increasing sales average the However, years. five for active $12K. around are per project Top Project in Sales Project Top 2020 $741K $20K English French $2,946K $2,000K 52% $1,167K $20.7M $946K $7.0M $295K $85K

CMF Funding Production Volume Children and Youth Drama Documemtary

Gender Balance Results Gender Balance Results Digital Linear Series 2020–2021 Digital Linear Series Funded by Language and Genre and Genre Language by Series Funded Digital Linear 2020–2021 Women as % of Key Personnel Key as % of Women Digital Linear Series Production Volume Triggered by CMF Funding Funding CMF by Triggered Volume Production Series Linear Digital 2020–2021 funding CMF by In the selective programs for 2020–2021, three three 2020–2021, for programs In the selective in had women that projects to given were points leadership roles. key 40% of least at

CANADA MEDIA FUND MEDIA CANADA 126 2020–2021 ANNUAL REPORT 129

THESE ARE THESE OUR VOICES. THIS IS OUR CULTURE. Toute la vie Toute in Canada, USA, Australia, New Zealand, South South Zealand, New Australia, USA, in Canada, and Japan, Kingdom and United India, Africa, Spanish- and German-speaking in English-, Prime, Amazon globally via Available Europe. Films, Tello OUTtvGo, Google Play, TV, Apple Poland, Outfilm hoopla, TV, Pluto HighBall.TV, Vimeo and more!

is a scripted intergenerational intergenerational is a scripted

Avocado Toast it comes to millennials and baby boomers, these these boomers, millennials and baby it comes to tree. the family from so far fallen nuts haven’t Awards: Canadian Screen four for Nominated Web Performance, Lead Best for nominations two Best for nominations or Series and two Program or Series. Program Web Supporting Performance, second a OUTtvGo.com for by Series renewed financial commitment. season and increased platforms and SVOD VOD on Season 1 distributed sex comedy exploring the comforts and and the comforts comedy exploring sex When 69. ages 30 to from sex of awkwardness

AVOCADO TOAST AVOCADO FEATURING

CANADA MEDIA FUND MEDIA CANADA 128 2020–2021 ANNUAL REPORT 131

The Hardy Boys Performance Envelope Envelope the Performance of The objective partnerships encourage is to Program create to and producers broadcasters between Canadian audiences that content convergent time and on the device any can consume at the program, this Through their choice. of English to envelopes funding allocates CMF that in an amount broadcasters and French of supporting and record their track reflects Broadcasters airing Canadian programming. but Canadian projects, to commit these funds holder the copyright to is paid directly funding the from committed funding Total the project. of in 2020–2021 Program Envelope Performance Commitments 458 projects. $230.2M for was Program Envelope the Performance from 2019–2020. $1.5M from by increased Production

supports

give users access to Canadian-produced Canadian-produced users access to give device. on any anywhere, anytime, content, different comprises several This Stream the encourage that and incentives programs Canada of all regions from content of creation Canadians. by and in all languages spoken support the goal of in this Stream Programs shown content into voices diverse bringing more in this the funding of Most on our screens. the Performance is disbursed through stream Program. Envelope thecreation of multi-platform content.Canadian include must projects production Approved least on at distribution for intended content which can be traditional one of platforms, two an on-demand platform. and the other television, enables the this Stream specifically, More television of and production development in four digital media content and related shows documentary, drama, genres: under-represented and variety and performing and youth, children’s is designed to Stream The Convergent arts. The Convergent Stream

TV

CANADA MEDIA FUND MEDIA CANADA 130 2020–2021 ANNUAL REPORT 133 1 Variety & Performing Arts & Performing Variety Youth & Children's Documentary Drama $259.0M 2020-2021 The Children’s & Youth share of English English of share Youth & The Children’s close has stayed (11.9%) funding Convergent of average and the five-year level year’s last to the Performance however, comparison, For 12%. Youth & Children’s English Program Envelope CMF other are There is 21%. target genre content of support production that programs Digital – see the Youth and Children targeting this report. Linear Series section of $220.6M $196.9M 2019-2020 $50.3M $41.3M 2018-2019 $109.1M 2017-2018 2016-2017 CMF Government Distributors Non-Canadian Sources Other Broadcasters 0 10 English Production Financing Financing English Production 2020–2021 70 20 40 50 30 60 Trends in Shares of English Funding (%) Funding English of in Shares Trends (POV) view of English-language point Support for the English through is provided documentaries to according is allocated Funding Program. POV A grid. using an evaluation process, a selective in 15 projects to committed $4.6M was of total 2020–2021. 80 CMF funding provided 22.4% of total production financing, and broadcasters provided 25.2%. provided and broadcasters financing, production total 22.4% of provided funding CMF than 2019–2020. higher 7.5% $877M, was volume production Total 7.5% Increase in Production in Production Increase Volume over 2019–2020 over Volume

$877.2M $179.2M

CMF Funding Production Volume

Total Hours Funded Hours Funded Total 2020–2021

CMF financing shown in the charts includes commitments for some projects over two fiscal years, which are not included in the 2020–2021 Total CMF funding. funding. Total CMF not included in the 2020–2021 are which years, fiscal two over for some projects in the charts includes commitments shown financing CMF 908 by CMF funding 2020–2021 funding CMF by Production Volume Triggered Triggered Volume Production 1

FINANCING PRODUCTION PRODUCTION ENGLISH

CANADA MEDIA FUND MEDIA CANADA 132 2020–2021 ANNUAL REPORT 135

. . . Jann LISTEN UP LISTEN SPEAK UP RISE UP

asks a asks a

You Can’t Ask That traumatic stress disorder (PTSD), (PTSD), disorder stress traumatic ‑ Each episode of Each episode of anxiety disorder. group of people with the same disability the people with the same disability the of group you questions or uncomfortable awkward explore Their answers ask. to afraid too are and challenge emotions of a wide range a with live to like it’s about what assumptions discussed during the second Topics disability. up with a disability, season include growing post multiple sclerosis, schizophrenia, deafness, generalized and Parkinson’s, bipolar disorder,

YOU CAN’T ASK THAT ASK YOU CAN’T FEATURING

CANADA MEDIA FUND MEDIA CANADA 134 2020–2021 ANNUAL REPORT 137 Variety & Performing Arts & Performing Variety Youth & Children's Documentary Drama $193.0M 2020-2021 $153.4M 2019-2020

$96.6M 2018-2019 $21.9M $3.3M 2017-2018 2016-2017 Government Other Distributors Broadcasters CMF 0 CMF financing shown in the charts includes commitments for some projects over two fiscal years, which are not are which years, fiscal two over for some projects in the charts includes commitments shown financing CMF 10 The effects of the pandemic reduced the reduced the of the pandemic The effects and production, Drama going to funds of share Arts production. & Performing Variety increased included in the 2020–2021 Total CMF funding. funding. CMF Total included in the 2020–2021 1 French Production Financing Production French 2020–2021 20 40 50 Trends in Shares of French Funding (%) Funding French of in Shares Trends 30 of $468M. of CMF funding provided 20.6% of total production production total 20.6% of provided funding CMF 41.2%. provided and broadcasters financing, high a record reached volume Production 60 Increase in Production in Production Increase 0.3% Volume over 2019–2020 over Volume

$468.3M $92.3M

CMF Funding Production Volume

Total Hours Funded Hours Funded Total 2020–2021 1,645 by CMF funding 2020–2021 funding CMF by Production Volume Triggered Triggered Volume Production

FINANCING PRODUCTION PRODUCTION FRENCH

CANADA MEDIA FUND MEDIA CANADA 136 2020–2021 ANNUAL REPORT 139 PARTNERSHIP PARTNERSHIP HIGHLIGHT CMF-Quebecor Fund Fund CMF-Quebecor Properties Intellectual International for Intended Production Markets Support Program with the partnered The CMF support live- to Quebecor Fund drama action French-language Quebec-based by series created bring these and to producers the international into projects being selected After marketplace. and the CMF, Fund the Quebecor by received applicants successful the CMF’s supplement to funding contribution Envelope Performance production increase to in order $1.1M contributed The CMF value. this through nine projects to program. # of projects projects # of with sales > $0 with sales > 390 504 461 697 891

$143.5M $125.9M $99.5M $98.0M Sales ($M) $87.6M 2019 2020 2016 2017 2018 Sales Results Results Sales Languages All – Report of Year By Top 5 Projects in Total Sales Sales Total in 5 Projects Top 2020 5 Top Sales in Average 2020 $5.5M $27.6M

presents the challenges the challenges presents Policier autochtone that police officers face on a daily basis, face on a daily basis, police officers that and social cultural the various and reveals Following exposed. are which they to realities officers of police pairs five of in the tracks the Indigenous communities, different from on the main challenge they series sheds light in the community in which intervening face: particularly leads to This reality up. grew they a cousin or a arresting interactions: complex to – responding still or – worse close relative one. a loved the assault or suicide of

POLICIER AUTOCHTONE POLICIER FEATURING

CANADA MEDIA FUND MEDIA CANADA 138 2020–2021 ANNUAL REPORT 141 Schitt’s Creek Schitt’s BIG. BIG. BOLD. BRAVE. English French 55 50 Drama Youth & Children’s Documentary Arts & Performing Variety 41

52% 51% 26 36% 10.8% 22.6% 1.4% 65.2% Directors Writers Producers Drama Writers Drama Directors Gender Balance Results Gender Balance Results 2020–2021 Roles Key as % of Women Production in Drama Roles Key as a % of Women Sales Results by Genre Genre by Results Sales All Languages 2020 –

Most awarded drama: awarded Most Tribal Most awarded comedy: awarded Most Schitt’s Creek Number of projects projects Number of 88 awarded: Number of projects projects Number of 259 nominated: Total number of number of Total Total number of of number Total 906 nominations: 242 awards:

AWARDS AWARDS • • • • • •

CANADA MEDIA FUND MEDIA CANADA 140 2020–2021 ANNUAL REPORT 143 414 126 Total Total 288 3,550 13,959 10,409 40 119 159 2,952 4,002 French French 86 169 255 7,457 7,457 9,957 2,500 1,050 English English Development Development Number of Projects Funded Projects Number of Predevelopment Total Predevelopment Total CMF Funding ($K) ($K) Funding CMF

served creative creative served Program Predevelopment shifted shifted Program Development Early-Stage Predevelopment The selective a writer-focused, to form its pilot from the program 40% of In 2020–2021, program. who are writers for reserved budget was as Black or a person Indigenous or who identify writers to went funds Program 69% of colour. of in those communities. The early a project’s at a producer led by teams a from with no financial commitment stage the program 40% of required. broadcaster outside of applicants for reserved budget was the English budget 41% of and Montreal. Toronto producers, Regional to went the Program of the Program budget of the French and 33% of producers. Regional to went

allocates allocates Program Envelope Development WildBrain-CMF Kids & Family Development Development Kids & Family WildBrain-CMF was funded through financial financial through funded was Program made Inc., Television WildBrain from contributions Benefits Tangible CRTC’s with the in accordance development targeted The program Policy. Youth and Children’s of activities in the genres to committed was $743K Drama. and Family of year This is the second and final 15 projects. the Program. The The French English and to envelopes funding their reflects that in an amount broadcasters of supporting the development of record track commit Broadcasters Canadian programming. but funding Canadian projects, to these funds the producer. to is paid directly in financing experiment An innovative trigger was without a broadcaster development – Program Pilot the Development made through . Experienced Producers The CMF supportsThe CMF the of Canadian development predevelopment and convergent content through several programs. support Development has also been earmarked within the and Francophone Indigenous Minority Programs, targeted the as well as regionally programs section of the report. this in Regional highlighted Development

DEVELOPMENT

CANADA MEDIA FUND MEDIA CANADA 142 2020–2021 ANNUAL REPORT 145 is a Canadian television drama series series drama is a Canadian television The Porter that will premiere on CBC Television in 2022. A A in 2022. Television on CBC will premiere that the history the series will depict drama, historical men African-American Black Canadian and of in the period as Pullman porters who worked The series will air in the I. War World following BET+. on States United FEATURING PORTER THE CMF Broadcasters Producers Government, Distributors, Funds Private CMF Broadcasters Producers Government, Distributors, Funds Private 45.7% 59.4% 1.4% 4.4% 4.0% 36.7% 13.2% 35.2% French Share of Development Financing Development of Share English

CMF/SODEC Pre-Development Pre-Development CMF/SODEC

HIGHLIGHT HIGHLIGHT PARTNERSHIP PARTNERSHIP Program for Television Series Series Television for Program is Adaptations Based on Literary 2020–2021. partnership for a new the CMF by committed $250K was support 15 French-language to Quebec. from projects The

CANADA MEDIA FUND MEDIA CANADA 144 2020–2021 ANNUAL REPORT 147 7 18 Russian, Spanish, Tagalog Spanish, Russian, Languages Funded Number of Projects Number of is designed to support designed independent is Italian, Mandarin, Polish, Portuguese, Portuguese, Polish, Mandarin, Italian, CMF Funding CMF Hours Funded 22.5 The Diverse Languages Program that reflectproduction languages in diversity the outside of Canadians, of English, French and Indigenous languages. Funding is allocated toaccording a selective grid. process, evaluation an using $3.3M DIVERSE PRODUCTION FINANCING A second season was announced in early announced in early second season was A Prix Gémeaux in 2020, 10 won The series 2021. Series. Dramatic Best for including the award for Prize the Rogers won the show In 2021, the Banff at in Canadian Content Excellence Media Festival. World Happily (in English, (in English, ) is a crime comedy-drama set in Quebec set in Quebec ) is a crime comedy-drama

Married C’est comme ça que je t’aime City in the 1970s. The series centres around around The series centres City in the 1970s. married couples in suburban Sainte-Foy two in their marriages by who deal with problems while their children embarking on a crime spree summer camp. at away are

QUE JE T’AIME QUE C’EST COMME ÇA ÇA COMME C’EST FEATURING

CANADA MEDIA FUND MEDIA CANADA 146 2020–2021 ANNUAL REPORT 149

Crazy Like a Lynx

CBC Radio-Canada Blue Ant Media Broadcasters 2020–2021 Broadcasters APTN Network Television Independent Nunavut

supports Indigenous- Indigenous Program In 2020–2021, the Indigenous Program supported supported Program the Indigenous In 2020–2021, and and 34 development 13 productions funding. in with $8.7M projects predevelopment Indigenous for An additional $4.1M in funding the came from productions Program the English Program, Envelopes Performance Anglophone the Bonus, Production Regional Regional the Quebec French Minority Incentive, and the Northern Incentive. Incentive Production projects supported funding Our 2020–2021 The and development language production, funding Production in Canada. predevelopment a to according is allocated this program from a jury of by and evaluated process selective Indigenous communities. from experts cultural Nations, First and highlighted celebrated that provinces five Inuit and Métis communities from and Nunavut. The CMF supportsThe CMF First Nations, Inuit and Métis television Métis production, and Inuit

development and predevelopment.

SUPPORT

CONTENT CONTENT INDIGENOUS

CANADA MEDIA FUND MEDIA CANADA 148 151 2020–2021 ANNUALREPORT Total Funding Indigenous Program Production Funding by Province AWARDS All CMF Programs 2020–2021

• Total number of nominations: 31 Nunavut $950K • Total number of awards: 13 $11.7M Manitoba $1,080K • Number of projects nominated: 7 Average Budget/Hour Alberta • Number of projects $1,482K awarded: 3

• Highlight: Blood Quantum Ontario $2,214K 10 nominations, 6 awards $504K Quebec $2,867K 13 British Columbia $3,085K Number of Productions

Funding Comparison with 2019–2020

2019-2020 $10.3M Development Projects 2020–2021 2020-2021 $1,088K $11.7M Production Volume Comparison with 2019–2020

2019-2020 $28.1M

34 2020-2021 $33.4M Number of Projects CANADA MEDIA FUND MEDIA CANADA

150 2020–2021 ANNUAL REPORT 153 Spirit to Soar to Spirit VOICES THAT THAT VOICES NEED TO BE HEARD.

A journey of a lifetime takes place for place for takes a lifetime of journey A the course over six Indigenous adventurers The adventurers the land. living off 25 days of Mi’kmaq through canoes paddle birchbark an old following Scotia in Nova territory the also used by route, trade waterway ocean inland at the come from Mi’kmaq to will begin their journey They summer. the end of and a limited necessary tools with only a few resources. supply of

OF THE THE WILD OF MERCHANTS MERCHANTS FEATURING

CANADA MEDIA FUND MEDIA CANADA 152 2020–2021 ANNUAL REPORT 155

Trajectoires French minority language productions received received minority language productions French the COVID-19 an additional $406K from and $6.0M from allocation CMF Fund Emergency and the Program Envelope the Performance Northern Incentive.

is designed is designed Minority Program Francophone to encourage the creation of projects that reflect reflect that projects of the creation encourage to French-language by experienced the realities of communities living outside the province Minority the Francophone In 2020–2021, Quebec. and 10 29 productions supported Program 5M. with $11. projects development The French Minority Funding Language French

A key mandate for to is the support CMF the content created officialminorityin in languages settings.

SUPPORT

COMMUNITY

MINORITY

LANGUAGE OFFICIAL

CANADA MEDIA FUND MEDIA CANADA 154 157 2020–2021 ANNUALREPORT FEATURING TOUT SIMPLEMENT $17M 18.4% COUNTRY Production Percentage of French Funding

Trend of French Minority Language % of French TV Funding

18.4% 20 16.2% 14.8% 14.5% 15 12.7%

10

5

0 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021

French Minority Production Funding by Province

Yukon $510K Tout simplement country is a musical variety show from Nova Scotia hosted with heart and passion by country musician Guylaine Tanguay. Nova Scotia $2,393K Throughout its 12 60-minute episodes, the show is an opportunity to showcase Canadian French- speaking country music and artists. New Brunswick $2,856K

Manitoba $3,187K

Ontario $8,039K CANADA MEDIA FUND MEDIA CANADA

156 2020–2021 ANNUAL REPORT 159 magazine named magazine named Playback The series centres on Bashir “Bash” Hamed, Hamed, on Bashir “Bash” The series centres Canada as who comes to Syria from a doctor is and War, Civil during the Syrian a refugee in as a medical resident his career rebuilding York the fictional at department the emergency Toronto. Memorial Hospital in winning four in 2021, six CSAs for Nominated in a Drama Actor Best Series, Dramatic (Best Series and in a Drama Direction Best Series, a for has been renewed The show Writing). Best and second season, lead actor Hamza Haq as Canadian television’s Hamza Haq as Canadian television’s lead actor 2020. of star breakout FEATURING TRANSPLANT 8.3% 2020-2021 8.1%

2019-2020

Percentage of of Percentage English Funding 10.9% 8.3% 2018-2019 7.4% 2017-2018 Production 9.5% 2016-2017 is intended is intended MinorityAnglophone Incentive 3 9 6 0 12 15 and the Indigenous Program. and the Indigenous English Minority Language of Trend Funding TV English % of English MinorityEnglish Funding Language The minority official of source a predictable create to in Quebec. market the English support for language MinorityAnglophone Incentive the In 2020–2021, with $4.2M. projects production 16 supported an received English minority productions the Performance from additional $10.7M Program the English POV Program, Envelope $14.9M

Transplant

Highlight: Number of projects projects Number of 4 awarded: Number of projects projects Number of 10 nominated: Total number of number of Total Total number of of number Total 35 nominations: 16 awards: 8 nominations, 5 awards 8 nominations,

AWARDS AWARDS • • • • •

CANADA MEDIA FUND MEDIA CANADA 158 161 REGIONAL 2020–2021 ANNUALREPORT SUPPORT

The CMF supports projects from outside Canada’s main production centres by providing several incentives in its Convergent Stream. In order to address the geographical dynamics that influence economic activity and decision-making, regional production for English-language projects refers to projects outside a radius of 150 kilometres from Toronto, while regional production for French-language projects refers to projects outside a radius of 150 kilometres from Montreal.

Regional production maintained last year’s Performance Envelope Program. This Incentive record high levels in 2020–2021 in both English provided a total of $2.7M to 32 productions. and French languages. $434K was added to this program from the COVID-19 Emergency Funds for under- The English Regional Production Bonus represented groups. The Québec French

provides additional funding for television Regional Development program provided a total Hey Lady! producers in areas of Canada outside of Toronto. of $400K to seven projects. A total of $13.1M went to 67 productions in 2020–2021. $843K in COVID-19 Emergency The Northern Incentive supports production and Funds targeted to under-represented groups development, in both English and French, in the was added to this program. northern territories. Nine productions received a total of $1.0M. $204K was added to this program Additional funding for Regional English-language from the COVID-19 Emergency Funds for under- productions came from the Performance represented groups. Six development projects Envelope Program, the English POV Program, received a total of $200K. the Anglophone Minority Incentive and the Indigenous Program. 40% of the 2020–2021 Predevelopment Program was reserved for regional producers. The Québec French Regional Production 41% of the English budget of the Program Incentive gives additional funding to French went to Regional producers and 33% of projects originating in Quebec but outside of the French budget of the Program went to Montreal that are already funded through the Regional producers. CANADA MEDIA FUND MEDIA CANADA

160 163 2020–2021 ANNUALREPORT PARTNERSHIP Trend of Regional French English Production Funding by Region Production Funding (%) English 2020–2021

HIGHLIGHT Funding $K Funding % 46.7% 46.7% 50 39.7% Toronto 95,594 53.3% 35.5% 40 34.7%

30 British Columbia 23,275 13.0% The Creative BC/CMF Regional 20 25.7% Predevelopment Program was 22.0% 23.0% 19.3% 20.1% Montreal 8.0% a pilot program to support BC- 14,333 10 based producers at the early stage of development. Special 0 Alberta 12,597 7.0% selection consideration was given to projects with key personnel that 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021 included Indigenous people, Black Newfoundland 10,622 5.9% people and people of colour, and persons with a disability. $125K Nova Scotia 8,399 4.7% was committed to 13 projects. French Language Funding (%) 2020–2021 Ontario excluding Toronto 7,164 4.0% AWARDS Manitoba 4,004 2.2% • Total number of 18.4% 7.2% nominations: 94 French Production French Production Saskatchewan 2,027 1.1% Outside of Quebec Outside of Montreal • Total number of awards: 29 Quebec excluding Montreal 556 0.3% • Number of projects nominated: 19 Yukon 537 0.3% • Number of projects awarded: 12 Regional Development Funding (%) 2020–2021 Northwest Territories 108 0.2% • Highlight: Tribal 14 nominations, 10 awards 49.6% 32.4% English French CANADA MEDIA FUND MEDIA CANADA

162 2020–2021 ANNUAL REPORT 165 The documentary series draws a portrait, on a on a a portrait, series draws The documentary but above Quebec, of the regions of human scale, and who energize there the people who live of all, with inspiring and the country their part of enriching local initiatives.

FEATURING PAR DE NOUS CHEZ brings two very very brings two

Moosemeat & Marmalade different chefs together to explore culture, culture, explore to together chefs different In good food. and really culinary traditions series the documentary season, its fifth bush of adventures the culinary chronicles chef Art Napoleon and classically trained cook each new seasons, As in previous Dan Hayes. food trending important into episode delves and tasting cooking just go beyond that topics on relevant and educate explore to local food societal topics.

& MARMALADE MOOSEMEAT MOOSEMEAT FEATURING

CANADA MEDIA FUND MEDIA CANADA 164 2020–2021 ANNUAL REPORT 167

L’Agent Jean! CMF-Quebecor Fund Export Assistance Assistance Export CMF-Quebecor Fund The initiative is an innovative Partnership Program audiovisual of support the export jointly to foreign to Quebec-based producers by content and initially evaluated With projects markets. four the Quebecor Fund, by recommended $150K each in 2020–2021 companies received projects of development with the initial assist to pre-sales. export international leading to

funds pitches and and pitches funds Export Program the CMF’s comprehensive international strategy, strategy, international comprehensive CMF’s the of which includes the launch and renewal through incentives international numerous the world. parts of in various counterparts funding The activities during the development promotional intended are that projects television of stage committed $2.8M was markets. international for of an increase in 2020–2021, 54 projects to 2019–2020. from 9 projects and the Export Program The Versioning for creation content promote Programs of the volume increase markets, international to help effect a leverage create exports, content both and increase finance additional content, Canadian earned by and the revenue the reach complement These programs productions.

The CMF supportsThe CMF the export content through of Canadian three programs at both marketing the and development stages of a project’s life cycle.

PROGRAMS

RELATED EXPORT-

CANADA MEDIA FUND MEDIA CANADA 166 2020–2021 ANNUAL REPORT 169

Ghostdance THESE THESE THEARE WRITING VOICES THE FUTURE.

is an animated, fantastic drama drama fantastic is an animated, is designed to expand expand is designed to Program Versioning Export Program Success Stories Success Program Export Ghostdance Ghostdance intended for young adults. Using magical realism Using magical realism adults. young for intended Ghostdance with an investigation, intertwined feminicide of phenomenon tackles the growing The film is about in Canada. Nations in the First indigenous girl a young of the empowerment move to in order roots with her renew who has to The film is while bringing out the truth. forward Nations First activism of the to also a tribute access safer to day every struggle who women living environments. The potential accessibilitythe market and revenue audiences by other to projects CMF-funded of projects, to subtitles and/or adding voice-overs original language. than the in languages other in other potential revenue increases Versioning gain further when Canadian projects markets The CMF sales. and international national in 2020–2021, projects 31 versioning funded of $1.2M. a total for

L’Agent Jean!

Highlight: Number of projects projects Number of 2 awarded: Number of projects projects Number of 3 nominated: Total number of number of Total Total number of of number Total 3 nominations: 2 awards: 1 nomination, 1 award 1 nomination,

AWARDS AWARDS • • • • •

CANADA MEDIA FUND MEDIA CANADA 168 2020–2021 ANNUAL REPORT 171

Malory Towers

International treaty coproductions are entitled to receive CMF CMF receive to entitled are coproductions treaty International The number the project. of Canadian costs the eligible for funding to increased CMF by funded coproductions treaty international of 21. year’s last from 23 in 2020–2021

International coproductions Treaty allow international and Canadian production creative their to combine and companies resources financial createto projects that can be granted production national status of each in the partnering countries, each enabling partner to leverage domestic and foreign funding.

INTERNATIONAL COPRODUCTIONS TREATY

CANADA MEDIA FUND MEDIA CANADA 170 2020–2021 ANNUAL REPORT 173 Foreign Funding Partners Funding Foreign 2020–2021 Number of Projects Number of 2020–2021 Funding CMF 2020–2021 $1,169K International Codevelopment Codevelopment International Incentives and Coproduction digital media projects and 21 television of total A international through in 2020–2021 funded were agencies from with partner funding incentives of Although the number the world. around countries eight from six in 2020–2021 to decreased Incentives CMF from producers to funding of the value year, last around $2M. remained and partner agencies $1,045K 21 1 1 2 2 2 2 2 2 3 9 # of Projects 10 Total Countries Total

2323

Total Canadian Budgets Total Project Coproduction for 2020-2021 List of Coproduction Countries Countries Coproduction of List 2020–2021 Tri-party coproductions: Australia & Ireland, Belgium & Finland, Finland & United Kingdom. Finland & United Belgium & Finland, & Ireland, Australia coproductions: Tri-party Italy Belgium Finland France Ireland Israel China

United Kingdom Germany Australia $69.8M Total Projects Funded Funded Projects Projects Total Total

CANADA MEDIA FUND MEDIA CANADA 172 v v v 175

total countries: 10 countries: 2020–2021 ANNUALREPORT total Total projects funded: 23 funded: projects Total PROGRAM $69.8M projects: those of budgets Canadian Total FUNDING SUMMARY

With the continued support of its funding contributors, the CMF invested $347.3M in Canadian television and digital media projects through 38 programs in 2020–2021.

A total of $1.5B of industry activity was triggered. 98.8% of the CMF budget for programs of $351.6M was committed, despite the effects of the pandemic on production. Makinium Notably, the volume of activity triggered by CMF funding grew in 2020–2021. Total activity increased 3.5% from 2019–2020. CANADA MEDIA FUND MEDIA CANADA

174 2020–2021 ANNUAL REPORT 177 1.1 1.7 1.7 1.7 1.2 1.2 1.5 1.0 2.7 2.7 8.7 4.2 6.2 3.4 4.6 4.0 0.4 3.3 3.0 0.3 9.0 0.6 0.8 8.9 11.5 13.1 12.6 15.0 75.9 46.4 154.3 294.7 347.3 230.2 Funding ($M) Funding Breakdown by Program by Breakdown Program & Experimentation Innovation Projects Commercial Prototyping English POV Anglophone Minority Languages Diverse Digital Linear Series Series Program Animated Kids Digital Fund Rocket CMF-Shaw Bonus Production English Regional Indigenous Incentive Production Regional Québec French for Intended Properties Intellectual CMF-Quebecor Fund Support Production Markets International Development Regional Québec French Total Convergent Total Other Export Programs Versioning Total International Incentives Marketing Conceptualization Total Experimental English English Subtotal Envelope Development Minority Francophone Early Stage Development Predevelopment Pilot Experienced Producers Northern Incentive Total Partnerships Development National Accelerator French Subtotal Envelope Performance French Total English French Indigenous Languages Diverse Convergent Production Convergent Experimental Development Convergent & Export Programs Incentives International

65.5% 80.3%

1.6% 1.0%

4.7% 2.6% 13.4% 30.9%

CMF Total Program Funding Program Total CMF 2020–2021 $347.3M CMF Program Funding by Activity by Funding Program CMF 2020–2021 CMF Program Funding by Language by Funding Program CMF 2020–2021

CANADA MEDIA FUND MEDIA CANADA 176 v v v 179

total countries: 10 2020–2021 ANNUALREPORT countries: total Total projects funded: 23 funded: projects Total SECTOR $69.8M projects: those of budgets Canadian Total DEVELOPMENT SUPPORT

In 2020–2021, the CMF dedicated a portion of the budget to audiovisual sector development initiatives not addressed in the CMF’s other funding programs.

Sector Development funding is designed to support projects that have the potential to positively impact the diversity of Canada’s audiovisual production ecosystem and address identified areas of improvement through activities such as: mentorship, training,

professional development opportunities and capacity building. Employable Me

Seven initiatives received a total of $325K. CANADA MEDIA FUND MEDIA CANADA

178 2020–2021 ANNUAL REPORT 181 100 génies 100 NOW RIGHT WE ARE LOUD. $15,000 Amount $75,000 $75,000 $20,000 $50,000 $50,000 $40,000

Area ofFocus Gender Balance Diversity Gender Balance Diversityand Diversity Regional, Discoverability Diversity Regional

Title Program Directors Academy for Women/Year 4 SMI Pod Being Black in Canada Five in Focus: Indigenous Diversity Writing Training Development Skills and IMPACT Initiative Production to Road 2021 Series Masterclass

Organization Television & Cinema Academy Canadian of Story Impact Money Productions Inc. Fondation Fabienne Colas Fabienne Fondation Women in View Visions Inner Media Independent Producers Association of Creative (IMPACT) Talent CreativePEI

CANADA MEDIA FUND MEDIA CANADA 180 183 PROGRAM 2020–2021 ANNUALREPORT ADMINISTRATION

The 2020–2021 fiscal year marked the 15th year the CMF and Telefilm Canada worked together on program administration. The Services Agreement with Telefilm for the administration of CMF Program was first established in 2005–2006. This milestone was overshadowed by the fact that it was also the year of the pandemic.

The CMF Program Administrator, Telefilm Canada the administration of the dozen programs (CMFPA), received 1,815 applications in 2020– administered on behalf of the Government of 2021 in connection with the core CMF programs, Canada to help the industry during the COVID-19 9% fewer than the previous year (1,995). Of pandemic by distributing more than $90 million Workin’ Moms the total number of such applications received, in Emergency Relief Funds. The CMFPA received 1,326 were funded, down 11.6% from 2019–2020. 1,804 Emergency Relief Fund applications The CMFPA also reviewed final costs of more and contracted 1,550 of these applications, in than 1,210 files (up 8.4%), processed 2,452 addition to administering the traditional core disbursements and validated that more than CMF programs throughout the year. 783 conditions, not related to a disbursement, were respected. In the Convergent and Experimental Streams combined, the CMFPA provided formal pre- This slight downturn in number of files application consulting services for 255 projects, processed by the CMFPA in connection as opposed to 201 in fiscal 2019–2020, so that with the core CMF programs was more than producers could verify the eligibility of their compensated by activity in connection with projects prior to submitting an application. CANADA MEDIA FUND MEDIA CANADA

182 2020–2021 ANNUAL REPORT 185

Odyssée sous les glaces Odyssée CATALYSTS CHANGE. FOR 4 9 9 31 18 10 21 56 20 54 45 89 183 520 493 Total 1,013 1,326

the pandemic. the pandemic. were provided by the CMFPA in addition to its its in addition to the CMFPA by provided were These programs. CMF the core servicing of the Emergency to additional services relating in the for accounted not are Funds Relief provided and were reporting, service levels additional cost. no at meetings outreach CMFPA The customary during the 2020–2021 the country across of held virtually because were year fiscal 1

Convergent Development includes: Creative BC-CMF Regional Predevelopment, Development Envelope, Early Stage Development, Experienced Producers Development, Development, Experienced Producers Early Stage Development, Envelope, Development Predevelopment, Regional BC-CMF includes: Creative Development Convergent Predevelopment, SODEC-CMF Development, Regional Quebec French Predevelopment, Northern Development, Development, Indigenous Minority Development Francophone Development, Kids & Family Wildbrain-CMF Minority Francophone Bonus, Production English Regional POV, English Languages Production, Diverse Anglophone Minority Production, includes: Production Convergent Fund. IP and Quebecor-CMF Production Regional Quebec French Envelope, Performance Northern Production, Indigenous Production, Production, Number of CMF Applications Approved Approved Applications Number of CMF 2020–2021 1 The current Administrative Service Levels Service Levels Administrative The current of the main steps upon for agreed were targets in 2018– process administration the program turnaround of indicator a better provide 2019 to of in terms service levels These targeted times. in be consulted may days maximum processing met these target the CMPFA Overall, Schedule A. as the time in 2020–2021, 60% of services levels the time in 2019–2020. 69% of opposed to can be service levels in This 9% decrease the additional services all of by explained that Funds Relief the Emergency surrounding Convergent StreamConvergent Production Export Development Versioning & Export Quebecor Fund-CMF Export Versioning IncentivesInternational Experimental Stream Conceptualization Prototyping Limited Marketing and Promotion and Marketing Limited Accelerator Partnership Accelerator ShortIFP Form Development Digital Linear Series CMF-Shaw Rocket Digital Animated Series Total

CANADA MEDIA FUND MEDIA CANADA 184 2020–2021 ANNUAL REPORT 187 Passe-Partout post-contracting amendment amendment post-contracting to assess eligibility of the the assess eligibility of to first disbursement, amendment, amendment, disbursement, first Eligibility: program the to application Due taken verification reasonable diligence: risk management proper ensure to in order the purposes of and compliance for contracting Payment: final cost. and cut or beta version rough to documents all required of reception From payment Amendment: final costs excluding Final of the project evaluation final costs: based on the actual final costs 

 



 The main steps of the Program administration administration the Program of steps The main are: process 1. 2. 3. 4. 5. – – – – – 15 15 15 15 15 15 15 15 15 15 15 15 15 Amendments – 10 20 20 20 20 20 20 30 30 30 30 30 30 30 Final Final Costs – – – –– – – – – –– ––– – 10 10 10 10 10 10 Payment RC or Beta 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1st 1st Targets Payment Process Targets (business days) (business Targets Process 15 15 15 15 15 10 10 10 10 10 10 10 25 20 20 20 20 20 Due Due Diligence- Contracting 15 15 15 15 15 10 10 55 55 55 35 35 35 20 20 20 30 30 Decision Eligibility-

Experimental International Performance Envelopes Production – Performance Envelopes – Development Production Experimental Export First Come First Served – Development Digital Linear Series Family Development Family Prototyping/Mkt Experimental Early-Stage Development International Incentives Digital Animated Series Animated Digital Convergent Quebecor Fund ExportQuebecor Fund Conceptualization Corus Program Corus WildBrain CMF Kids and CMF – Distributors – CMF Predevelopment Selective Production TV Shaw Rocket Fund-CMF Rocket Shaw Versioning Schedule A Schedule Accelerator Program Pilot Type

CANADA MEDIA FUND MEDIA CANADA 186 Departure

5 FINANCIAL OVERVIEW

2020–2021 ANNUAL REPORT 191

Revenue from repayment of advances increased increased advances of repayment from Revenue in $4.5M from year, or $1.1M in the fiscal 24.4% in 2020–2021. $5.6M to 2019–2020 to the directly flowed that benefits Tangible Tangible CRTC under the revised program CMF or $0.3M 7.7% by decreased Policy Benefits to $3.9M in 2019–2020 from year, in the fiscal $3.6M in 2020–2021. or $2.6M in the 50.9% by decreased Interest to $2.6M $5.3M in 2019–2020 from year, fiscal in 2020–2021. in 2020–2021. program a tangible benefit administers CMF as revenue recognized $1.0M was WildBrain. for in 2020–2021. Entertainment Corus from benefits Tangible as revenue recognized $0.5M were of in 2020–2021. and amortization. Expenses in or $100.6M 27.6% increased expenses Total to $364.8 in 2019–2020 from year, the fiscal commitments Program $465.3M in 2020–2021. net of expenses, total 94.1% of represented with 2019–2020. consistent Fund, Emergency includes expenses the total The balance of program support, industry Fund Emergency and administrative, general administration, partnerships, industry development, sector

Results of Operations of Results Revenue amounts includes revenue The Corporation’s undertakings distribution the broadcasting from the through government the federal (BDUs), Heritage (Department), Canadian of Department investments, production of recoupment tangible benefits, advances, of repayments 27.1% increased revenue Total and interest. $369.4M from year, in the fiscal or $100.2M 2020–2021. in $469.7M to in 2019–2020 1.7% BDUs decreased from Contributions $190.2M in from year, or $3.3M in the fiscal $186.9M in 2020–2021. to 2019–2020 by increased funding government The federal in $157.8M year from in the fiscal or $2.7M 1.7% Starting in 2020–2021. $160.5M to 2019–2020 Canada has of the Government in 2019–2020, the offset to the CMF to its funding increased decline in BDU contributions. the pandemic, the COVID-19 to In response Emergency the COVID-19 created Department Heritage and Sport Cultural, for Support Fund CMF Fund”). (“Emergency Organizations in 2020–2021. as revenue $101.2M recognized production of the recoupment from Revenue 13.2% or $0.9M in the increased investments to $7.7M $6.8M in 2019–2020 from year, fiscal in 2020–2021. The review of the Corporation’s financial position and operating operating and position financial the Corporation’s of review The financial with the audited in conjunction should be read results cover 2020–2021 for The results pages. on the following statements comparative 2021 while the 31, March 2020 to 1, April from the period 2020. 31, March 2019 to 1, April from the period for are numbers

AND ANALYSIS

DISCUSSION MANAGEMENT

CANADA MEDIA FUND MEDIA CANADA 190 2020–2021 ANNUAL REPORT 193 At the end of the fiscal year, there was $57.7M in in $57.7M was there year, fiscal the end of the At in unrestricted. and $10.6M reserves restricted $51.5M in was there 2019–2020, of the end At in unrestricted. and $12.6M reserves restricted 2021 include 31, March at reserves The restricted the in expenses of the settlement for amounts $32.8M $5.0M, of the CMF of dissolution of event and a budget, program support the 2021–2022 to reserve. contingency funding $20.0M program Looking Forward changes are and regulatory legislative Future and its CMF the could affect that anticipated and the pandemic continues, The model. funding the Corporation economic impact for potential these Given is unknown. and the wider industry a conservative has taken the CMF uncertainties, 2021–2022. the budget for in determining approach based on revenue estimates The CMF Canada’s the Department, from contributions and distributors, and IPTV satellite cable, from revenues repayment and recoupment it is assumed In 2021–2022, productions. funded but will BDUs will decline, from contributions that the from funding increased by be compensated Canada. of Government the CMF estimates, Based on the revenue The 2021–2022 budget. a program determines budget is $364.0M: $296.1M program CMF the $43.9M for Stream, the Convergent for Indigenous, for $10.5M Stream, Experimental $2.5M for partnerships, national $5.8M for diverse $4.0M for incentives, international incentive. an export languages and $1.2M for $19.0M will support of Fund Emergency COVID-19 in 2021–2022. sector the audiovisual

$2.2M in 2019–2020 to $1.6M in 2020–2021. $1.6M in 2020–2021. to $2.2M in 2019–2020 These activities support industry-related and promotion. mentorship development, training, and Reserves Cash Flow the monthly; received are BDU contributions in monthly the Department invoices CMF The producers. to based on payments arrears in received was assistance Fund Emergency Repayment recipients. to payments of advance the year throughout received are advances of production of recoupment and the majority of twice a year. is received investments for required not funds invests The CMF treasury in federal are investments operations; deposits. GICs and term notes, provincial bills, on as drawn are investments The Corporation’s as they obligations program fund to required come due. and restricted unrestricted maintains The CMF have in the reserves The funds reserves. of the excess time through over accumulated support used to and are expenses over revenue programs. years’ future General and Administrative Expenses Administrative and General $7.7M of expenses and administrative General 2019–2020. with consistent were Partnerships Industry $0.1M or by partnerships decreased Industry in 2019–2020 $1.2M from year, 8.3% in the fiscal to continued The CMF $1.1M in 2020–2021. to events and digital media partner with television in Canada and internationally. Development Sector decreased expenditures development Sector year from in the fiscal or 27.3% $0.6M by

Program Administration Expenses Administration Program expenses administration program The total from year, 1.0% in the fiscal $0.1M or decreased in 2020–2021. $10.3M to in 2019–2020 $10.4M administration the program outsourced The CMF a services Canada through Telefilm activities to by decreased their service fee agreement; in 2019– $10.0M year from $0.1M in the fiscal Other program $9.9M in 2020–2021. 2020 to $0.4M were of expenses administration with 2019–2020. consistent Emergency Fund Industry Support Industry Fund Emergency sector in audiovisual $100.7M allocated CMF $0.5M on COVID-19 support and spent administration. Fund Emergency Program Commitments Program 0.1% increased commitments program Total $342.2M in from year, or $0.4M in the fiscal The CMF in 2020–2021. $342.6M to 2019–2020 to Canadian financial contributions provides primarily producers digital media and television and Convergent streams: program two through program Stream The Convergent Experimental. $294.7M from $0.1M, by increased commitments The $294.8M in 2020–2021. to in 2019–2020 commitments program Stream Experimental $1.6M less than in 2019–2020. $46.4M were of the international for commitments The program export- $4.6M supported $1.0M, were incentives negative and prior years’ programs, related also reflected about $4.8M were of adjustments year. in the fiscal Under the terms of the Contribution Agreement Agreement Contribution the of the terms Under Heritage, Canadian of with the Department capped are expenses administrative total CMF’s the year, In the fiscal revenue. total 6.0% of at $18.0M or were expenses administrative total Fund, Emergency net of revenue, total 4.9% of with 2019–2020. consistent

CANADA MEDIA FUND MEDIA CANADA 192

2020–2021 ANNUAL REPORT 195

a Collins Sandr COO

esident and CEO esident Valerie Creighton Valerie Pr The financial statements of the Canada Media Fund (CMF) have been been have (CMF) Fund Media Canada of the statements financial The The Directors. of Board the by approved and management by prepared Canadian with accordance in prepared been have statements financial is Management organizations. not-for-profit for standards accounting and the financial statements the financial of the contents for responsible the annual report. in contained information internal of has a system the CMF these responsibilities, of in the discharge management assist To the financial that reasonable assurance to provide reporting designed financial over controls respects. in all material and complete accurate are statements Committee Audit an through responsibilities management’s oversees Directors of The Board to auditors and the external management with both meets regularly The Committee (Committee). requested be may auditor external the work that other of audits and discuss the scope and findings of internal to discuss the adequacy and financial information, review to time, time to from perform to to the recommends them and statements the annual financial reviews The Committee controls. approval. for Directors of Board Licensed Accountants, Professional Chartered Auditors), (External KPMG LLP auditor, external CMF’s in statements the financial of examination an independent conducted have Accountants, Public and other tests such performing auditing standards, accepted with Canadian generally accordance The External Report. Auditors’ an opinion in their express consider necessary to as they procedures findings discuss to Committee and the management access to and unrestricted full have Auditors systems. control reporting and internal financial CMF’s to related

REPORTING

FOR FINANCIAL FOR FINANCIAL

RESPONSIBILITY MANAGEMENT’S

CANADA MEDIA FUND MEDIA CANADA 194 2020–2021 ANNUAL REPORT 197

“Auditors’ Responsibilities for the section of our auditors’ report. our auditors’ section of

tes to the financial statements, including a summary of significant accounting policies accounting of significant including a summary statements, the financial to tes

tatement of financial position as at March 31, 2021 2021 31, at March as financial position of tatement then ended the year for operations of tatement then ended the year for changes in net assets of tatement year then ended for the cash flows of tatement

the s the s the s the s and no

Audit of the Financial Statements” KPMG LLP, an Ontario limited liability partnership and member firm of the KPMG global organization of independent member firms affiliated with affiliated member firms of independent of the KPMG global organization liability firm partnership and member limited an Ontario KPMG LLP, KPMG LLP. services to KPMG Canada provides guarantee. by limited English company a private Limited, KPMG International Basis for Opinion Basis for Our auditing standards. accepted with Canadian generally our audit in accordance conducted We described in the further are those standards under responsibilities KPMG LLP KPMG Centre Metropolitan Vaughan 1400 Suite Place, Park New 100 L4K 0J3 ON, Vaughan Canada 905-265-5900 Tel 905-265-6390 Fax Report Auditors’ Independent Canada Media Fund of Directors of the Board To Opinion comprise: which (the Entity), Fund of Canada Media statements the financial audited have We • • • • • statements”). the “financial as to referred (Hereinafter respects, in all material fairly, present statements financial the accompanying In our opinion, and its of operations results and its 2021, 31, at March as of the Entity the financial position for standards Canadian accounting with in accordance year then ended for the cash flows organizations. not-for-profit We are independent of the Entity in accordance with the ethical requirements that are relevant to to relevant are that the ethical requirements with in accordance the Entity of independent are We our audit of the financial statements in Canada and we have fulfilled our other ethical responsibilities responsibilities other ethical fulfilled our we have in Canada and statements the financial our audit of requirements. with these in accordance a basis to provide and appropriate is sufficient obtained have we the audit evidence that believe We our opinion. for

And Independent Auditors’ Report thereon thereon Report Auditors’ And Independent 2021 31, ended March Year

MEDIA FUND

OF CANADA

STATEMENTS FINANCIAL FINANCIAL

CANADA MEDIA FUND MEDIA CANADA 196 2020–2021 ANNUAL REPORT 199

opriateness of management’s use of the going concern basis of accounting accounting the going concern basis of of use management’s of opriateness

te with those charged with governance regarding, among other matters, the planned the planned matters, among other regarding, with governance with those charged te f not detecting a material misstatement resulting from fraud is higher than for one resulting resulting one higher than for is fraud from resulting misstatement a material detecting f not tify and assess the risks of material misstatement of the financial statements, whether due due whether statements, the financial of misstatement material the risks of tify and assess tain an understanding of internal control relevant to the audit in order to design audit procedures design audit procedures to the audit in order to relevant control internal of tain an understanding valuate the appropriateness of accounting policies used and the reasonableness of accounting accounting of used and the reasonableness policies accounting of the appropriateness valuate including statements, the financial of content and structure presentation, the overall valuate that are appropriate in the circumstances but not for the purpose of expressing an opinion on the an opinion on the expressing the purpose of for but not in the circumstances appropriate are that control. internal of the Entity’s effectiveness management. by made disclosures and related estimates and the underlying transactions represent statements and whether the financial the disclosures, presentation. fair achieves in a manner that events in deficiencies any significant including audit findings, the audit and significant scope and timing of during our audit. identify we that control internal Iden audit and obtain risks, those to responsive audit procedures and perform design or error, fraud to opinion. for our a basis to provide and appropriate is sufficient that evidence The risk o or the misrepresentations omissions, intentional forgery, collusion, involve may as fraud error, from control. internal of override Ob E Conclude on the appr E Communica and, based on the audit evidence obtained, whether a material uncertainty exists related to events events to related exists uncertainty whether a material obtained, based on the audit evidence and, as a going concern. to continue ability on the Entity’s doubt significant cast may or conditions that in our auditors’ attention draw to required are we exists, uncertainty a material conclude that If we inadequate, are if such disclosures or, statements in the financial disclosures the related to report of the date up to obtained based on the audit evidence Our conclusions are modify our opinion. to continue cease to to cause the Entity may or conditions events future However, report. our auditors’ as a going concern.

• • • • • We also: We • • Chartered Professional Accountants, Professional Chartered Licensed Accountants Public Canada Vaughan, 2021 June 30,

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole as a whole statements about whether the financial assurance reasonable obtain to are Our objectives report issue an auditors’ and to or error fraud whether due to misstatement, material from free are includes our opinion. that an audit conducted that a guarantee but is not assurance of is a high level assurance Reasonable a material detect will always auditing standards accepted with Canadian generally in accordance it exists. when misstatement or in the individually if, material considered and are or error fraud can arise from Misstatements on of users taken the economic decisions influence to be expected could reasonably they aggregate, statements. the financial the basis of exercise we auditing standards, accepted with Canadian generally an audit in accordance As part of the audit. throughout skepticism professional and maintain judgment professional Auditors’ Responsibilities for the Audit of the Financial Statements the of Audit the for Responsibilities Auditors’ Responsibilities of Management and Those Charged Charged Those and Management of Responsibilities Statements the Financial for with Governance in statements the financial of presentation and fair the preparation for is responsible Management for such internal and organizations, not-for-profit for standards with Canadian accounting accordance statements financial of preparation enable the to is necessary determines as management control or error. fraud whether due to misstatement, material from free are that ability Entity’s for assessing the responsible is management statements, the financial In preparing to continue as a going concern, disclosing as applicable, matters related to going concern and using going concern and using to related matters disclosing as applicable, going concern, as a continue to or the Entity liquidate to either intends management unless accounting basis of the going concern to cease operations, or has no realistic alternative but to do so. do so. but to alternative or has no realistic cease operations, to reporting process. financial the Entity’s overseeing for responsible are with governance Those charged

CANADA MEDIA FUND MEDIA CANADA 198 2020–2021 ANNUAL REPORT 201 – – 58 487 487 456 456 ,745 7,723 1,190 4,518 2,192 4 6,825 5,306 3,848 2020 10,410 69,416 157,794 190,182 342,155 3 364,671

$ $ $ $ – 58 515 780 ,219 7,757 1,148 1,013 7,679 1,606 4 5,587 2021 3,594 2,598 10,326 65,441 69,660 160,511 101,235 101,235 186,850 4 342,609 4

$ $ $ $

payments of advances of payments ildBrain program and administration 7(b)) (note ildBrain contributions – tangible benefits(note 7(b)) ther contributions – tangible benefits OVID-19 Emergency Industry Support 7(c)) (note orus program and administration 7(a)) (note ontributions from broadcasting distribution undertakings ontributions from Department of Canadian Heritage 1) (note orus contributions – tangible benefits(note 7(a)) eneral administrative and ontributions from Department Heritage Canadian of – mortization of capital assets ector development ecoupment of production investments of ecoupment rogram commitments rogram administration ndustry partnerships nterest P G S I W C C C W C P C A R O I C COVID-19 Emergency Fund 7(c)) (note Re

· · · · · · · · · · · · · · · · · · Revenue: Expenses: See accompanying notes to financial statements. financial to notes accompanying See Excess of revenue over expenses over revenue of Excess | Year ended | Year (In thousands March dollars) of 31, 2021, with comparative information for 2020 Statement of Statement Operations – – – 97 101 133 168 168 263 1,932 3,047 4,062 4,280 2020 51,512 71,739 71,739 10,345 12,600 07,459 6 271,571 2 2 203,001 2 256,049

$ $ $ $ $ $ – – – 77 412 133 133 7,221 3,712 7,758 7,758 2,018 2021 2,482 8,499 57,742 19,015 10,624 15,002 69,259 6 33 33 247,350 322,623 309,595 2

$ $ $ $ $ $

Chair, Audit Audit Committee Chair,

gram commitments payable commitments gram Corus – payable commitments gram paid expenses paid nrestricted eferred contributions – COVID-19 Emergency Fund 7(c)) (note eferred contributions – WildBrain 7(b)) (note ash and cash equivalents ue from Department of Canadian Heritage ccounts payable and accrued liabilities 6) (note ccounts receivable (note 3) ccounts (note receivable

eceivable – Corus 7(a)) (note rogram commitments payable – WildBrain nternally restricted net assets (note 8) (note assets net restricted nternally nvested in capital assets capital in nvested nvestments 4) (note I I U A Pro Pro P D D A D Pre R C I t assets:t

· · · · · · · · · · · · · · · apital assets 5) (note ommitments, guarantees and contingencies 11) (note urrent liabilities: urrent assets: urrent ong-term investments 4) (note

C Ne L C C C

· · · · · · See accompanying notes to financial statements. financial to notes accompanying See Liabilities and Net Assets Assets Chair

(In thousands of dollars) | March(In thousands 31, dollars) of 2021, with comparative information for 2020 Financial Position Financial Statement of Statement

CANADA MEDIA FUND MEDIA CANADA 200 2020–2021 ANNUAL REPORT 203 – – 58 156 169 (11) 263 (29) (96) ,047 ,978 (95) 7 3,143 4,745 (757) 8,007 3 2020 8,074) (8,319) ( (4,283)

$ $ $ $ 97 24 58 412 ,712 665 (23) (86) 3 (133) 3,124 4,219 3,047 2021 (263) 9,236 19,015 6 (1,580) 44,349 68,571) ( (68,548)

$ $ $ $

gram commitments payable – Corus – payable commitments gram gram commitments payable commitments gram paid expenses paid ceivable – Corus – ceivable eferred contributions – WildBrain eferred contributions – COVID-19 Emergency Fund ue from Department of Canadian Heritage ccounts receivable ccounts ccounts payable and accrued liabilities rogram commitments payable – WildBrain D D Pro P Re A D Pre A Pro ange in non-cash in operatingange working capital:

· · · · · · · · · · mortization of capital assets which does not involve cash edemption (purchase) of investments, net urchase of capital assets xcess of revenue over expenses over revenue of xcess P R E A Ch

· · · · · Cash and cash equivalents, cash year and of Cash end statements. financial to notes accompanying See Cash and cash equivalents, beginning of year Cash flows (usedfrom investing in) activities: Increase in (decrease) cash and cash equivalents Cash flows (usedfrom operating in) activities: Statement of Statement Flows Cash ended | Year (In thousands March dollars) of 31, 2021, with comparative information for 2020 – – 4,745 9,535 4,280 2020 5 6

$ $ – – Total Total 4,219 2021 8,499 64,280 6

$ $ (23) 4,277 0,624 12,600 1 (6,230)

$ $ Unrestricted – – 7,742 6,230 51,512 5 (note 8)

$ $ Internally restricted – 23 33 168 1 (58)

$ $ Invested in in Invested capital assets

xcess of revenue revenue of xcess ransfer to internally ransfer internally to Investment in capital assets T Net assets, end of year restricted (note 8) (note restricted See accompanying notes to financial statements. financial to notes accompanying See E over expenses over Net assets, beginning of year

| Year ended | Year (In thousands March dollars) of 31, 2021, with comparative information for 2020 Changes in Net Assets in Net Changes Statement of Statement

CANADA MEDIA FUND MEDIA CANADA 202 2020–2021 ANNUAL REPORT 205

t accounting policies: t accounting Significan incurred. Contributions from the Department, Corus Entertainment Inc. (“Corus”) and WildBrain WildBrain (“Corus”) and Inc. Corus Entertainment the Department, from Contributions incurred. are expenses in which the related in the year as revenue recognized are (“WildBrain”) Ltd. or when received as revenue recognized BDUs are from Contributions and payable. incurred assured. and collection is reasonably estimated can be reasonably if the amount receivable when it is earned. income is recognized Interest as revenue recorded are advances of repayments and investments production of Recoupment or receivable. received are in which the amounts in the year are year in which they in the revenue as recognized are contributions Other tangible benefits or receivable. received Pr and digital television to Canadian financial contributions CMF’s represent commitments Program media projects. licence fee including funding of forms various through delivered are Financial contributions advances recoupable advances, repayable investments, recoupable equity investments, top-ups, contributions. and non-recoupable R Under the deferral contributions. restricted for accounting method of the deferral follows CMF future of expenses to related contributions restricted contributions, for accounting method of are expenses in which the related in the year as revenue and recognized deferred periods are

(b) commitments: ogram 2. 2. for standards with Canadian accounting in accordance been prepared have statements The financial Handbook. of Canada Accountants Professional of the Chartered Part III in organizations not-for-profit below: summarized policies are accounting Significant (a) recognition: evenue

Oper

fiscal year ended March 31, 2021 (2020 – $157,794). 31, year ended March fiscal are which undertakings (“BDUs”), distribution the broadcasting from amounts receives CMF Commission (“CRTC”) Telecommunications and the Canadian Radio-television by mandated the activities to broadcasting from derived revenue annual gross of 4.7% up to contribute to Canadian programming. of production the Broadcasting of requirements BDUs compliance with the contribution and enforces monitors CRTC Regulations. Distribution These financial statements comprise the financial position and results of operations of CMF. of operations results comprise the financial position and statements These financial the for the Department from Agreement under a Contribution funding of $160,511 received CMF 1. 1. ations: Canada Media Fund (“CMF”) is incorporated as a corporation without share capital under the Canada under the Canada capital without share as a corporation (“CMF”) is incorporated Canada Media Fund Act (Canada). Tax under the Income organization is a non-profit Act and Corporations Not-for-profit Canadian content of and finance the production develop promote, foster, is to CMF of The mandate media platforms. all audiovisual for applications and relevant by nominated who are directors, seven of which consists Directors, of a Board by is governed CMF Canada’s representing Expression, Cultural (i) the Canadian Coalition for organizations: member two and (ii) directors; five which nominates distributors, television protocol and internet satellite cable, which Canadian Heritage (the “Department”), of the Department through Canada, of the Government directors. two nominates two through and digital media industries television to the Canadian financial support delivers CMF digital and television convergent of the creation supports Stream The Convergent funding. of streams supports Stream The Experimental anywhere. Canadians anytime, by consumption for media content Program applications. and software digital media content interactive innovative, of the development Canada (“Telefilm”). Telefilm to is contracted administration

| Year ended | Year (In thousands March dollars) of 31, 2021 Financial Statements Financial Notes to Notes

CANADA MEDIA FUND MEDIA CANADA 204 2020–2021 ANNUAL REPORT 207 Use o and estimates to make management requires statements financial of The preparation of and liabilities and disclosure of assets amounts reported the affect that assumptions reported and the statements the financial of the date assets and liabilities at contingent during the year. and expenses revenue of amounts Financial assets subsequently measured at amortized cost include accounts receivable and and receivable include accounts cost amortized at measured Financial assets subsequently include cost amortized at measured liabilities subsequently Financial the Department. due from payable. commitments and accrued liabilities and program payable accounts fees and financing by adjusted are cost amortized at measured Financial instruments revenue of (deficiency) in excess recognized are costs transaction All other costs. transaction incurred. in the year expenses over year if the fiscal the end of at on an annual basis impairment assessed for Financial assets are if there determines CMF impairment, of is an indicator If there impairment. of indicators are there from the cash flows future of or timing amount expected change in the adverse is a significant the carrying flows, cash expected change in the adverse is a significant If there financial asset. expected of the value of the present to the highest reduced asset is the financial of amount CMF financial asset or the amount selling the from realized could be that the amount cash flows, in reverse and circumstances If events collateral. any to its right exercising by realize to expects the improvement. of the extent to loss will be reversed an impairment period, a future Alloca operations. of on the statement functions between expenses allocate does not CMF

(g) f estimates: (f) expenses: andadministrative general tion of 20% 20% - 30% Term of leaseTerm alents: truments:

Leasehold improvements Cash and cash equiv bank balances under cash and cash equivalents. present is to policy CMF’s Financial ins It subsequently value. fair at its financial assets and financial liabilities initially measures CMF investments for except cost, at amortized assets and financial liabilities all its financial measures of in the statement recognized are value Changes in fair value. fair at measured are that value. fair at its financial investments carry all of to elected has irrevocably CMF operations. Equipment as incurred. expensed are costs Software Capital assets: is Amortization amortization. less accumulated cost at recorded are CMF Capital assets of follows: as lives useful the assets’ estimated basis over on a straight-line provided Office furniture and fixtures All forms of funding are expensed in the year in which CMF determines that the financial the financial that determines in which CMF in the year expensed are funding of All forms in the case of be recovered may funding of forms Some is approved. project the to contribution advances, and recoupable advances, repayable investments, recoupable equity investments, achieving the project of As the likelihood met. are agreements in the funding if certain criteria these types of of recovery timing of and and the actual amount is uncertain, those criteria in the financial is recorded no amount be recovered, never or may determinable, is not funding known. are met and the amounts been have the criteria until CMF of statements Adjustments the original commitment. from paid differ the actual amounts In certain instances, of $4,823 an aggregate year, During the when determined. recorded are these differences for were made in prior years commitments funding to relating adjustments of (2020 – $6,102) expense. commitments in program recorded

(e) (d) (c)

| Year ended | Year (In thousands March dollars) of 31, 2021 Financial Statements Financial Notes to Notes

CANADA MEDIA FUND MEDIA CANADA 206 2020–2021 ANNUAL REPORT 209

6 97 48 114 168 253 456 (612) value 2020 2020

Net bookNet

$ $ $

4 – $ 97 33 96 515 515 133 (612) 2021 2021 value Net bookNet

$ $

$ $ 18 102 168 288

$ $ amortization Accumulated 22 135 421 264 Cost

$ $ Go A Amount received during the year Amount recognized as revenue in the year CMF represented The receivable Corus. by funded Initiative and Development and the Script Fund year-end. Corus as at from earned and receivable funding restricted Receivable – Corus, beginning of year and nil (2020 – commitments the program nil (2020 – $433) for expensed CMF During the year, 2020 and unspent 30, August on terminated The agreement administration. the program $23) for in the year. as revenue recognized was $515 of in the amount funding Capital assets: Receivable – Corus, end of year

Equipment (a) theExport administer to 2014 April 10, withCoruson agreement along-term into entered 6. $21 of payable remittances government liabilities are and accrued payable Included in accounts remittances: vernment 7. agreements: dministration (2020 – $15), which includes amounts payable for payroll-related taxes. payroll-related for payable which includes amounts (2020 – $15), Office furniture and fixtures 5. Leasehold improvements –

150 2020 2020 14,999 50,737 10,495 62,277 10,345

256,049 256,049 128,036

$ $ $ $ – 100 7,321 7,221 2021 2021 95,105 15,002 68,466 161,026 324,597 309,595

$ $ $ $ $

Investments: A

erm deposits T Less allowance for doubtful accounts

Financial investments include provincial promissory notes, term deposits, guaranteed investment investment guaranteed deposits, term notes, promissory include provincial Financial investments of one to maturity term with Investments bills. of Canada treasury and Government certificates Government of Canada treasury bills Canada treasury of Government investments short-term Less investments Long-term with term Investments assets. as current recorded $309,595 (2020 – $256,049) are or less of year investments. as long-term recorded $15,002 (2020 – nil) are of than one year more maturity of to Guaranteed investment certificates investment Guaranteed 4. Accounts receivable Accounts 3. receivable: ccounts Provincial promissory notes promissory Provincial

| Year ended | Year (In thousands March dollars) of 31, 2021 Financial Statements Financial Notes to Notes

CANADA MEDIA FUND MEDIA CANADA 208 2020–2021 ANNUAL REPORT 211

– – 4,971 2021

32,771 57,742 20,000 Balance

March 31, $ $ – (771) 6,230 32,771 (12,548)

Transfers $ $

– 771 4,971 2020 51,512 13,222 (13,222) 32,548 Balance

March 31, $ $

In

Program funding 2020–2021 funding Program 2021–2022 funding Program contingencyProgram funding reserve French programming French 8. assets: net restricted ternally fiscal 2020–2021). (2020 – reserve contingency funding program $12,548 to of the decrease approved The Board $3,548). of increase contingency funding program from programming French nil to of the transfer approved The Board – $771). (2020 reserve Settlement operational CMF expenses of in the event of dissolution of its operations available not purposes which are specific for set aside amounts (“Board”) Directors of The Board the Board. from purposes without prior approval other for net restricted to unrestricted $32,771 of (2020 – $13,222) from the transfer approved The Board for (2020 – fiscal 2021–2022 for commitments program for additional funding provide assets to – – – – – 487 (750) (263) 2020 2020

$ $

– $ – $ 1,013 2021 (750) (263) 2021 101,235 (19,015) (120,250)

$ $ $ $

esponse to the COVID-19 pandemic outlined in note 9(d), the Department created the the created the Department 9(d), note pandemic outlined in the COVID-19 esponse to

and unspent funding in the amount of $233 was recognized as revenue in the year. as revenue recognized $233 was of in the amount funding and unspent (2020 – $23) for the program administration. The agreement terminated on terminated March 2021 The agreement 31, administration. the program (2020 – $23) for support and $559 sector (2020 – nil) in audiovisual $100,676 expensed CMF During the year, administration. Fund Emergency the COVID-19 (2020 – nil) for In r Deferred contributions – COVID-19 Emergency Fund, beginning of year Deferred contributions – WildBrain, beginning year of commitments and $37 program the for (2020 – $464) $743 expensed CMF During the year, entered CMF Heritage and Sport Organizations. Cultural, for Support Fund Emergency COVID-19 funding $120,250 in temporary distribute to the Department with Agreement a Contribution into of the manage the financial challenges help the sector to sector the audiovisual support to 2021. June 30, on expired Agreement The Contribution pandemic. Amount received during the year Amount recognized as revenue in the year year of end Fund, Emergency Deferred COVID-19 contributions – CMF represented contributions The deferred WildBrain. by funded Program Development Children’s years. future of and expenses revenue to is related that funding restricted unspent Amount recognized as revenue in the year Amount received during the year Deferred contributions – WildBrain, end of year

(c) (b) and theFamily administer 2019to 13, onMay WildBrain with agreement an into entered

| Year ended | Year (In thousands March dollars) of 31, 2021 Financial Statements Financial Notes to Notes

CANADA MEDIA FUND MEDIA CANADA 210 2020–2021 ANNUAL REPORT 213

R In and the rates in interest fluctuations from arise earnings that CMF’s risk is the risk to rate Interest on interest risk and its effect rate interest to is exposed CMF these rates. of volatility of degree revenue. total of a major component income is not interest since The risk is low income. 2.43%) with 0.60% to 0.90% (2020 – 0.13% to from yields varying income securities have Fixed 16, February 2020 to April 2, 2022 (2020 – 24, May 2021 to April 5, from ranging maturity dates fall if interest fall and rates rise if interest income securities will generally fixed of The value 2021). the specific companies within with developments the securities will vary of The value rise. rates 2020. from risk exposure has been no change to There which issue the securities. or governments Indus general by and is impacted and digital media industry in the Canadian television operates CMF the a pandemic by declared was outbreak the COVID-19 2020, In March economic trends. enacting emergency in the Canadian government This has resulted Health Organization. World duration dynamic and the ultimate is The situation the virus. of the spread combat to measures at not known is CMF on effect and the financial the impact on the economy and magnitude of this time.

10. production to and prior year during the current funded commitments no program andbalances: party were transactions There elated membership on CMF’s or indirect their direct virtue of by CMF to related companies who are Directors. of Board (c) risk: rate terest (d) try risk: 2020 44,652 211,397 256,049

$ $ 2021 191,752 132,845 324,597

$ $ truments and risk management: truments

R-1 (mid) Financial ins Credit ratings are obtained from Dominion Bond Rating Service credit rating agency. rating Service credit Bond Rating Dominion from obtained are ratings Credit Credit risk refers to the risk that a counterparty may default on its contractual obligations obligations on its contractual default may a counterparty the risk that to risk refers Credit other rating or credit by a affected is in a financial loss and when a financial instrument resulting receivable. accounts to risk with respect credit to is exposed CMF quality. credit of measure it is virtually amounts of on the basis receivable accounts basis, on a continuous assesses, CMF CMF’s its investments. to risk with respect credit to is also exposed CMF receive. certain to is as follows: rating credit risk by credit of concentration Credit rating (high) R-1 Liquidit as they obligations or fund meet cash requirements being unable to Liquidity risk is the risk of and actual forecasted monitoring constantly manages its liquidity risk by CMF become due. readily that can be assets by holding financial and financial liabilitymaturities and cash flows as they realizable be readily to considered are investments CMF’s All of cash. into converted risk has been no change to There value. their fair close to amounts at can be quickly liquidated 2020. from exposure Cr

(b) edit risk: (a) y risk: 9. presents analysis following The its financial instruments. risks through various to is exposed CMF 2021: 31, at March risk significant to exposure CMF’s

| Year ended | Year (In thousands March dollars) of 31, 2021 Financial Statements Financial Notes to Notes

CANADA MEDIA FUND MEDIA CANADA 212 2020–2021 ANNUAL REPORT 215 TC issued Decision 2020-356 which directs Bell Canada to contribute at least 80% of of 80% least at contribute Bell Canada to which directs issued Decision 2020-356 TC $17,925 to the CMF before the expiry of Bell Canada’s licence on August 31, 2024. These amounts These amounts 2024. 31, August licence on Bell Canada’s of the expiry before the CMF to $17,925 in revenue will be recognized adjustments These compliance under discussion. currently are when received. In its services agreement with Telefilm, CMF has indemnified Telefilm and its directors, officers, officers, directors, and its Telefilm has indemnified CMF Telefilm, with In its services agreement actions, demands, claims, any against and from representatives and other agents employees, relating or incur suffer may they that or expenses costs liabilities, losses, damages, judgments, any agreement, of its services under the Telefilm by performance the proper or caused by, to, acts the negligent to attributable person or property injury to the agreement, of CMF by breach laws comply with applicable to CMF by failure or any CMF, of misconduct or omissions or wilful in the Telefilm by to CMF has been provided indemnification reciprocal A the services. to relating in its commercial this indemnification for liability coverage contract has CMF services agreement. liability insurance. general The CR

(d) (d) 72 213 243 528

$ $ ts, guarantees and contingencies: guarantees ts,

is committed to payments of $11,294 for program administration services provided by by services provided administration program $11,294 for of payments to is committed (“Indemnified officers and employees directors, future and present has indemnified its past,

Commitmen 2023 2024 Telefilm under a services agreement expiring on March 31, 2022. Pursuant to the services to the services Pursuant 2022. 31, March expiring on agreement under a services Telefilm would that additional expenses pay to is committed CMF termination, of the event in agreement, Telefilm. services by of the provision wind-down to be incurred CMF actually amount and any judgments legal expenses), (including expenses against Persons”) in which the suit or proceeding action, any them in connection with by incurred or reasonably and in good honestly acted if they of their service, result sued as a Persons are Indemnified from CMF the indemnity prevents of nature The CMF. of interests the best to with a view faith liability and officers’ directors’ has purchased CMF the maximum exposure. estimating reasonably this indemnification. to with respect insurance In relation to these leases, CMF has agreed to indemnify the landlord against all expenses, all expenses, against indemnify the landlord to has agreed CMF these leases, to In relation CMF’s under the leases or from default any arising from claims or liabilities actions, damages, the leased premises. of use or occupation CMF CMF 2022

(c) (b) (b) 11. (a) 2023. July 31, on expiring premises itsleased $528for of payments rental to iscommitted

| Year ended | Year (In thousands March dollars) of 31, 2021 Financial Statements Financial Notes to Notes

CANADA MEDIA FUND MEDIA CANADA 214 Une autre histoire

FPO

6 APPENDICES 219 2020–2021 ANNUALREPORT NOTICE Miaomiao

The Canada Media Fund’s 2020–2021 Annual Report is published to share important industry information with its stakeholders. The report includes detailed information on the results of CMF funding for the 2020–2021 fiscal year, from April 1, 2020 to March 31, 2021.

The report also includes an analysis of Canadian signed at the time of publication of this report audiences for the 2019–2020 broadcast year have been included within the dataset. Figures in television and the fiscal year 2020–2021 for in this document have been rounded. Shares digital media. References to awards, sales and depicted in data tables have been rounded to other forms of recognition feature productions one decimal place, hence, where a share of 0% is that achieved these successes in 2020 or 2021 indicated, activity less than 0.1% may have been (unless noted otherwise), but may have been present. funded by the CMF prior to 2020–2021. The CMF is committed to providing accurate, Statistics presented are as at the CMF year-end transparent and timely information to its and are subject to change. As a result, a small stakeholders. If you have any questions about number of funding agreements that were not yet the data in this report, please contact us.

BRING THEM UP SO THEY CAN

CANADA MEDIA FUND MEDIA CANADA RISE UP. 218 2020–2021 ANNUAL REPORT 221

does not currently include SVOD and other other and include SVOD currently not does OTT services. ODM figures are aggregated into into aggregated are ODM figures services. OTT viewing. full-day for tuned and only hours total total 0.98% to adds approximately ODM viewing for and 0.54% English stations, for hours tuned stations. French Full Day Full Sunday, to Monday of is the equivalent day Full 1:59 am. 2 am to from Viewing Peak Hours was peak viewing this report, In all aspects of times with start programs of based on viewing and end pm, 7 pm and 10:59 between falling 7 pm and 11 pm. between times falling of CMF-Funded Definition Programming based was programming CMF-funded of Viewing or English-language stations of on viewing account These results stations. French-language which to and present, past project, any for has contributed CTF) (and formerly the CMF Numeris that to note It is important financing. telecasts individual identify currently does not impossible to It is therefore number. cycle by may of a project which specific airing delineate these Due to been funded. have not or may CMF-funded in the Numeris dataset, limitations included this analysis the purpose of for projects by the CMF, financed projects for all cycles/years the project of if only select cycles/years even funded. were

Introduction a method developed has Media Fund The Canada funded programs all of performance the tracking of within and captured its inception since the CMF by This methodology has the Numeris databases. algorithms using title-matching been executed in conjunction with the CMF by developed consulting firm and the independent MediaStats from generated While the information Figurs. as a syndicated available yet is not this process it is available Numeris subscribers, to database in the outlined data aggregated of in the form Annual Report. CMF Source Data as well year, broadcast the 2019–2020 for Data to through 2015–2016 from data as the historical (and non-displayed years broadcast 2018–2019 sourced was 2005–2006), going back to data systems. measurement Numeris data from Metrics upon which these charts The audience data the 2019– from been derived based have were 26, August 1–53, (Weeks year 2020 broadcast Persons Canada, Total 2020), 30, August 2019 to audiences (000) converted minute average 2+, used program-level The analysis hours. total to of country by levels viewing calculate to data origin and genre. Numeris On-Demand also incorporates This data consumption (ODM) which tracks Measurement box set-top through available video content of but websites services or broadcaster VOD

AUDIENCE

TELEVISION DATA SOURCES

CANADA MEDIA FUND MEDIA CANADA 220 2020–2021 ANNUAL REPORT 223 TSN2 TVO VisionTV Network W WCAX WCFE WCVB WDIV Network* The Weather WETK WFFF WGRZ WIVB WKBW WNED WNLO WNYO WPTZ WUTV WVNY Calgary (CKCS) TV YES (CKES) Edmonton TV YES (CITS) Toronto TV YES YTV OMNI 2 Ontario (CJMT)OMNI 2 Ontario OMNI BC (CHNM) OMNI Calgary (CJCO) (CJEO) OMNI Edmonton OWN Network Paramount PeachtreeTV Showcase Slice Sportsnet East Sportsnet National Sportsnet Ontario Sportsnet Pacific Sportsnet West Sportsnet 360 Sportsnet ONE STARZ1 STARZ2 T+E English Teletoon TLC TLN Treehouse TSN IFC Discovery Investigation Joytv BC (CHNU) KAYU KCTS KHQ BC (CKNO) Network Knowledge KOMO KREM KSPS KSTW KVOS KXLY Lifetime Nature Love Makeful MovieTime MTV MUCH Nat Geo Wild Geographic National Nickelodeon OLN (CFMT)OMNI 1 Ontario The above broadcasters have provided their weekly program schedules to Numeris, and has reported and has reported Numeris, schedules to program their weekly provided have broadcasters The above broadcast Canada during the 2019–2020 Total for program audiences by viewing these broadcasters’ all 96.1% of represented stations of list the above to Canada across viewing aggregate The year. Numeris. by reported English stations of viewing News US News Disney JR Disney XD Disney Network DIY Documentary DTOUR E! Jr. Family Family Fight Network Food FOX FX FXX FYI Game TV Global BC (CHAN/CHBC) Global Calgary (CICT/CISA) (CITV) Global Edmonton (CIII) Global Ontario Global Quebec (CKMI) Global Total H2 HBO Canada HGTV History Cooking Channel Cosmo TV Life Cottage Ontario CP24 CPAC 1&4 Crave 2 Crave 3 Crave Crime + Investigation Comedy CTV Drama CTV Life CTV Channel News CTV Sci-Fi CTV Total CTV Alberta CTV2 (CKVR) Barrie/Tor CTV2 Ontario CTV2 Total CTV2 (CIVI) Vancouver CTV2 DejaView Science Discovery Velocity Discovery Discovery Eng Disney

Indica Nielsen software. * onnLogic/ analyses inprogram-level beingpresent despite to Numeris, lineup submitspecificprogram/episode didnot broadcaster tes A&E ABC Spark Swim Adult AMC AMI-tv Animal Planet APTN HD APTN-E APTN-W BBC Canada BBC Earth Network Cartoon Network CBC News CBC CHCH CHEK CHRGD Citytv Calgary (CKAL) (CKEM) Citytv Edmonton (CJNT)Citytv Montreal Citytv (CITY) Ontario Citytv Total Citytv(CKVU) Vancouver CMT CNN English based on the cumulative was television English-language to data audience provided, all charts For broadcasters: the following of audiences Data Universe Data

CANADA MEDIA FUND MEDIA CANADA 222 2020–2021 ANNUAL REPORT 225

WS ama tion es included were Children’s & Youth, Youth, & Children’s es included were and Pre-School Education Formal Ongoing Drama Series Ongoing Drama Sketch Comedy/Comedy Other Comedy/Comedy Sketch Children’s & Youth category* is comprised of of comprised is category* Youth & Children’s 5A 7A 7B Ongoing Comedy Series 7C Specials Minis MO 7E Anima 7F 7G Other Dr

– – – – – – – Coun it was whether of (regardless be Canadian to Genr & Performing Variety or Drama, Documentary, eligibility the CMF depending upon Arts, under. funded was program the requirements The classification: as per CRTC genres the following a treaty coproduction or not). coproduction a treaty

Country of Origin and Genres and Origin of Country programming: CMF-funded For • considered was inallcases, origin, try of programming: all other For based on were genres origin and of Country via Numeris audience databases those provided Origin and Genre of Country the CMF through and the CMF by exclusively funded Initiative, with participation Mediastats by administered broadcasters. Numeris and many the CRTC, from codes provided genre that note to It is important CRTC to adhere in Numeris audience databases align with perfectly and do not definitions, genre of this the purposes For definitions. genre CMF applies: the following report, • • F * Youth Programming.” & of Children’s see“Determination clarification, or further

wing of Canadian independent small small Canadian independent wing of US and some smaller-market wing of vie in Numeris level the program at reported some include this would audience databases; digital networks vie in Numeris captured not stations market non- of and viewing systems, data metered affiliated on stations programming network pre- regional with (i.e., network a conventional etc.) specials, emptions, vie specialty channels

What’s Missing? What’s based on is analysis audience CMF While the linear of universe viewing complete a relatively as (99.1%, market in the French platforms English the for universe the viewing above), as (96.1%, understated is marginally market above). this of The missing components include: universe • not Canadianstations/networks wing of • • as described the missing components that Note streaming SVOD, of viewing include do not above or long-form services, (OTT) or over-the-top on internet-native available programming on these Viewing YouTube. MCNs such as overall 30% of over be to is estimated platforms calculated currently and is not consumption its Numeris is piloting universe. in the viewing video audience measurement cross-platform these non- will measure solution that (VAM) implementation although the full linear services, be scheduled to is not dataset its national of mid-2023. until complete Télémagino (langue française) Télétoon TFO Télé-Québec TV5 Sports TVA Sports 2 TVA TVA Unis TV VRAK Yoopa Z Zeste MAX MétéoMédia* MOI&cie (total) Noovo Prise2 RDS Info RDS RDS2 Séries Plus SRC 1 Super Écran 2 Super Écran 3 Super Écran 4 Super Écran

Indica Nielsen software. The above broadcasters have provided their weekly program schedules to Numeris, and Numeris has and Numeris has Numeris, schedules to program their weekly provided have broadcasters The above Canada during the 2019–2020 Total for program audiences by viewing these broadcasters’ reported all 99.1% of represented stations the above Canada to across viewing The aggregate year. broadcast Numeris. by reported stations French-language of viewing * onnLogic/ analyses inprogram-level beingpresent despite to Numeris, lineup submitspecificprogram/episode didnot broadcaster tes addikTV AMI-télé Canal D Canal Vie CASA Cinépop Évasion Historia ICI ARTV ICI Explora ICI RDI Investigation La chaîne Disney LCN For all charts provided, audience data to French-language television was based on the cumulative on the cumulative based was television French-language to data audience provided, all charts For broadcasters: the following of audiences French

CANADA MEDIA FUND MEDIA CANADA 224 2020–2021 ANNUAL REPORT 227

Refers to a visitor who who a visitor to Refers The number of sessions within a sessions within a The number of variety of different sources. When a CMF project project When a CMF sources. different variety of the Analytics, Adobe tagged with be to is unable viable sources other accept to continue will CMF projects. Experimental for data of Analytics Adobe the the method in which Due to visits and total only total tag is implemented, language and within each unique visitors, the base metrics will represent type, content Streams. funding both for in the data captured that streams funding in both those projects For the tag, Adobe the new implement unable to are of the creation through will collect this data CMF tool. Success online self-reporting Audience an used, tools the types distinguishes of This tool the CMF each and how metrics for the types of it. measure can best Definition of CMF-Funded Digital of CMF-Funded Definition Media Metrics given time period. A visit is defined as a sequence as a sequence visit is defined A time period. given without a 30-minute page views consecutive of 12 hours. activity for or continuous break, Unique Visitors: time within a specified the first for visits a site time period. Sessions/Visit: Sessions/Visit:

Digital Media Data Sources Data Media Digital of Media section in the Digital provided The data year from the fiscal covers report the audience 2021. 31, – March 2020 April 1, Analytics via Adobe Tagging Passive was Annual Report in this reported All data Analytics tagging Adobe using the collected March 2020 through April 1, solution during the measures exclusively This report 2021. 31, Digital Media Substantial Rich and activity to financing Production received that projects the CMF. from data accurate Challenges of measurement are projects Stream Convergent cases, In most platforms audiences using website designed for supported of In terms mobile applications). (vs. Convergent of portion a larger types, content and been funded mostly have projects Stream experiences. Media classified as Rich Interactive tagged at been correctly have These projects that everything visits to collecting level, the site type. Media content supports the Rich Interactive the to due projects, Stream Experimental type technical and other platform of limitations games and video being mostly are challenges, analytic tools third-party other through collected YouTube. and console platforms such as Steam, each Challenges include assessing the utility of as evaluating as well tools the measurement of a coming from data aggregating of the accuracy

WS ama tion Ongoing Drama Series Ongoing Drama Sketch Comedy/Comedy Other Comedy/Comedy Sketch 7C Specials Minis MO 7E Anima 7F 7G Other Dr 7A 7B Ongoing Comedy Series

• • • • audience the average than 50% of If more any for together) averaged all telecasts (i.e., were genres CRTC in the above falling program as categorized was the program aged 2–17, the than 50% of If more Youth. & Children’s aged 18+, were a program audience for average as Drama. categorized it was to considered were genres CRTC All other be “Other.” Determination of Children’s Children’s of Determination Programming & Youth “5A genre the CRTC of exception With the no are there & Pre-School,” Education Formal & Children’s for designations genre obvious programs many clearly, Yet, programming. Youth in this country and broadcast produced are young and reaching targeting of with the intent all this report, of the purposes For audiences. genres CRTC following in the programming or Children’s as either Drama categorized were average depending on the actual Youth & falling programs composition of demographic in these genres. • •

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7E Anima 7F 7G Other Dr 8A 9 V 2A 2B L 7A Series 7B Ongoing Comedy MO 7C Specials Minis

comprised of the following genres as per as per genres the following comprised of classification: CRTC – – – The – – following genres as per CRTC classification: CRTC as per genres following – – The Dr classification: as per CRTC genres following – – – The Documen F

* Youth Programming.” & of Children’s see“Determination clarification, or further

• • •

CANADA MEDIA FUND MEDIA CANADA 226 229 2020–2021 ANNUALREPORT Definition of CMF-Funded Rich interactive media (Inclusive): Multimedia Heartland Digital Media Delivery Methods content that combines story telling with visual & Content Types technologies where user participation and interactivity are successfully met through a fully Delivery Methods rich immersive experience. Inclusive experiences usually begin on a single linear path, using levels Application: Can be either a mobile app (includes to advance to a predetermined destination or goal. both a content and code to consume it) or a software (i.e., a purely technological product Rich interactive media (Non-Inclusive): without any included content). Both require an Multimedia content that combines visual installation to deliver the content or perform a task. technologies is, however, not structured to tell a complete story. Non-Inclusive experiences Downloadable: Fixed package that can be require user participation and interactivity consumed later without an internet connection. that is non-linear. The experience may also be Requires the installation of an application that segmented into unrelated, multiple content types may or may not be part of the project. (CMF-eligible).

Physical support: Any tangible storage method. Social media: Real-time creation and exchange Requires a manufacturing process and, usually, of user-generated content on a dedicated a specific reading device. platform, involving a “many-to-many” approach.

Streaming: Fixed package that must be Software (Experimental Stream Only): consumed as it is streamed, and requires a Application software that is innovative and connection and the installation of an application interactive, and is connected to the Canadian that may or may not be part of the project. cultural sector.

Website: The content of the project is delivered Video: Moving images with or without sound, via an internet connection through a web browser, where limited interaction options are offered to regardless of the device used to deliver it. the user. Content Types Web series: Web series are two or more related eBook: Digital presentation of a physical book episodes of (Linear or Interactive) video content or original creation. Requires rich and substantial that originate on the web. Specifically for the FROM HERE, audiovisual and interactive elements to be Web Series Program, a “series” shall be defined eligible for CMF funding. as at least three related episodes of linear video content, and of at least two minutes in duration Game: Multimedia content that requires high per episode. level of interaction from the user to complete NOTHING the experience. Sets apart from other rich interactive media projects by including a combination of rules, progression, rewards and/or other “playing features”. WILL BE

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