PGA MEDIA GUIDE 2011 HISTORY OF THE PGA OF AMERICA

Celebrating its 95th anniversary as a leader of the multi-billion-dollar industry, The Professional Golfers’ Association of America is committed to developing new programs, which bring both frequent and infrequent players into the game.

Today, PGA Professionals are recognized as “The Experts in the Game and Business of Golf.” Aware of the passion that millions share for golf, The PGA – through its 27,000 men and women Professionals – has dedicated itself to growing the game. The PGA’s origin can be traced to Jan. 17, 1916, when a group of New York- area golf professionals, accompanied by several prominent amateur golfers, attended a luncheon at the Taplow Club in New York City. The host was department store magnate Rodman Wanamaker. Among those in attendance were prominent golfers and , and acclaimed designer, A.W. Tillinghast. The purpose of the gathering was to discuss forming a national organization, which would promote interest in the game of golf and help elevate the vocation of golf professionals. Wanamaker, who viewed the public’s growing enthusiasm for golf as the beginning of a national trend, promoted the idea of an association to help accelerate the growth of the game. Little did Wanamaker or his guests realize that they were laying the groundwork for what would become the world’s largest working sports organization. Rodman Wanamaker PGA MEDIA GUIDE 2011

The PGA Championship has produced a trio of consecutive history-breaking finishes, beginning in 2008, as ’s Padraig Harrington became the first European in 78 years to capture the Championship. In 2009, Y.E. Yang of South Korea stunned the when he became the first Asian-born male player to win a major golf championship; and Germany’s added to PGA Championship lore in 2010 when he emerged from a to become the first from his homeland to capture the Season’s Final Major.

In May 1920, the first issue of The Graeme McDowell lifted Professional Golfer of America was Europe to a thrilling one-point published. Percy C. Pulver, a golf victory at the 38th , writer for the New York Evening last fall in Wales. Sun, who had attended the first meeting at the Taplow Club, was named editor. The magazine was When that first meeting concluded, The first PGA Championship was renamed in 1977, James Hepburn, a former British held Oct. 9-14, 1916, at Siwanoy PGA Magazine and today is America’s oldest PGA secretary, was named as chair Country Club in Bronxville, N.Y. continually published golf journal. of a seven-member organizing defeated , committee. Meetings were held over 1-up, in the finals. Wanamaker The Ryder Cup, which first the next two months, and on April honored his pledge and donated matched PGA Professionals and 10, 1916, with a Constitution and a purse of $2,580 and the trophy their counterparts from Great by-laws firmly in hand, 78 founding that still bears his name. Today, Britain, began in 1927 with a 9½ members – including 35 charter the Wanamaker Trophy remains to 2½ victory for the Americans members who attended the first one of the most coveted pieces at Worcester (Mass.) Country meeting at the Taplow Club – created of hardware in sports. Club. Since then, the Ryder Cup The Professional Golfers’ Association has since developed into one of the The PGA Championship, the of America in New York City. pre-eminent events in all of sports. season’s final major championship, The PGA’s first order of business has produced a highlight reel of golf’s While the onset of World War II in was to establish the organization’s special moments. It perennially Europe cancelled the Ryder Cup from objectives. The members agreed attracts the strongest field in golf, 1939-45, the event resumed in 1947, to the following: including the most international at Portland (Ore.) , where players of any U.S.-based major. captained the first U.S. ■ Promote interest in the game of golf. Since 1994, the PGA Championship Ryder Cup Team to be selected via ■ Elevate the standards of the golf professional’s vocation. also has featured the most top-100 a points system to an 11-1 victory. rated players from the Official ■ Protect the mutual interest Yet, the fact that the Ryder Cup was of its members. World Golf Rankings. contested once again was perhaps the ■ Hold meetings and tournaments Walter Hagen and greatest victory, as the British Team – for the benefit of members. hold the record for most PGA which was still subjected to post-War ■ Assist deserving unemployed Championship titles, with five each. food rationing – would probably have members in obtaining positions. has won the PGA not taken part, had it not been for an ■ Establish a benevolent relief Championship four times. unlikely hero who funded their trip fund for deserving members. PGA MEDIA GUIDE 2011

to the United States. PGA Advisory to Dunedin in the winter, and the even more PGA events necessitated Committee member Robert Hudson, Association continued to grow. another move. an Oregon fruit packer, paid for the By 1961, The PGA had moved the PGA officials focused on the dynamic British Team to sail on the Queen national office to larger quarters Florida East Coast and began talking Mary. They then joined Hudson on in Baywood, Fla., six miles north with Palm Beach County developer a 3½-day journey by rail to his club of PGA National Golf Club. John D. MacArthur. At the time, in the Pacific Northwest. The PGA Winter Tournament MacArthur wanted the impact of In 1979, the event underwent a Program (now PGA Winter The PGA name to help sell his Palm key renovation, when players from Championships) had grown to four Beach Gardens development. It Europe joined what was then the events, and the PGA Merchandise took several sessions for both parties former Great Britain & Ireland Team. Show — started in the parking to finally reach the agreement that This move came two years after Jack lot of PGA National Golf Club was finalized on Oct. 30, 1964. Nicklaus and PGA Past President by salesmen working out of their In March 1965, the Association Henry Poe made passionate pleas to cars — now was being staged in large moved into 10,000 square feet British PGA President Lord Derby tents. The need for more office space of office space in the east wing to add players from continental and additional playing facilities for Europe, in order to increase the level of competition. The U.S. was in the midst of an 18-year streak for held off Phil Mickelson by one stroke to win the 2001 PGA Championship. retaining the Ryder Cup that began Atlanta Athletic Club, the venue that year, will in 1957, and would eventually come host the 93rd PGA Championship in August. to an end in 1985. The U.S. holds a 25-11-2 lead in the storied competition. Europe currently has possession of the Cup, thanks to a dramatic victory last fall in Wales. The Senior PGA Championship, which began in 1937 at Augusta (Ga.) National Golf Club at the invitation of course founder , was moved to Dunedin, Fla., in 1945 and remained there through 1962. In 1954, Dunedin also became the home of the PGA Winter Tournament Program and the site of the PGA Merchandise Show. Relocating the national office to Dunedin was discussed at the 1946 Annual Meeting, but the move didn’t take place for another 10 years, when the second floor of the Dunedin First National Bank Building became The PGA of America’s headquarters. The PGA celebrated its 40th anniversary in 1956 with 3,798 members and 31 geographical Sections. PGA members flocked

History of The PGA of America PGA MEDIA GUIDE 2011

of the clubhouse in MacArthur’s new country club, which for the next eight years would be known as PGA National Golf Club (now BallenIsles Country Club). The PGA Merchandise Show has also since found a home in the spacious Orange County Convention With his second consecutive Center in Orlando, Fla. The Show, PGA Professional National celebrating its 58th anniversary Championship title secured in 2011, is the world’s largest in 2010, University of Illinois men’s golf coach golf exposition. Mike Small now shares When The PGA of America was the all-time Championship formed, there was no distinction victory mark , with three. between club and touring professionals. As The PGA began to develop and In 1968, PGA tournament players, The PGA of America staff moved promote tournaments, it became who comprised a small percentage into its present national headquarters easier for the touring professionals of the membership, broke away from in February 1981, with a staff of 63. to devote their efforts to playing the Association to form a Tournament The building was expanded in 1990. tournaments and exhibitions. Players Division and acquire more A second office building to its west control of the tournament schedule. side was opened in 2001, which today houses PGA personnel representing In 1975, the Tournament Players the Finance, Championships, and Division was renamed the PGA Information Systems departments. Tour. Today, the PGA Tour is headquartered in Ponte Vedra In 1992, The PGA purchased the Beach, Fla. The PGA Tour and The rights to the 13-year-old International PGA of America maintain a close Golf Show, the world’s second largest working relationship, and most golf exposition, from the Southern Tour professionals maintain dual California PGA Section. Today, membership in the organizations. what is known as the PGA Expo, serves as an important marketplace In 1973, The PGA’s relationship with for the global golf industry to gather MacArthur ended, and the national in the second half of the season office was moved to a two-story on the West Coast. office building in nearby Lake Park, Fla. In 1998, The PGA sold its equity For the next eight years, The PGA interest in both golf expositions searched for a permanent home, to Reed Exhibition Companies of one that offered enough space Norwalk, Conn., yet still maintains for an expanding staff and the a strategic alliance with the company golf facilities to accommodate to promote the growth of PGA a growing tournament program. Expositions into the 21st century. An agreement eventually was As part of its directive to acquire reached with developer E. Llwyd world-class sites to host PGA Ecclestone Jr., who built a multi- spectator and member events, The Last August at Whistling Straits, course development on which the PGA acquired Valhalla Golf Club Martin Kaymer maintained his national headquarters of The PGA focus throughout a dramatic final in Louisville, Ky. The complete of America is currently located. round to become the first German purchase was solidified following The 2,300-acre complex is to win the PGA Championship. the 2000 PGA Championship. known today as PGA National. PGA MEDIA GUIDE 2011 In addition, The PGA opened two The first PGA Learning Center (now was relocated to the PGA Historical 18-hole public golf courses at PGA The PGA Center for Golf Learning Center in 2005. The Hall of Fame Golf Club in Port St. Lucie, Fla. and Performance), a 35-acre state- recognizes all PGA members who The North Course made its debut of-the-art practice facility, made have made significant and lasting in January 1996 and the South its debut in December 1999. contributions to The PGA of Course in May of that year. The Dye America and the game of golf. Expanding its educational vistas, Course was opened in December 1999. The PGA in November 2001 opened PGA Professionals have taken the In October 2006, The PGA of the PGA Education Center. The lead in the industry-wide growth of America further honored one of 23,560-square-foot facility features the game initiatives, such as “Play its founders, Rodman Wanamaker, more than 11,000 square feet of Golf America,” which debuted in by officially renaming the newly classroom space and provides cost- 2004 at the suggestion of PGA Past renovated South Course, as the efficient education programs to President M.G. Orender. Each year, Wanamaker Course at PGA Golf serve both PGA members and Play Golf America, which is aimed Club. In addition, Ryder Cup apprentice professionals. at attracting both new and returning founder Samuel Ryder was also golfers to the game, continues to In December 2002, the PGA honored, as the newly renovated set participation records for both Historical Center (now the PGA North Course was formally renamed consumers and PGA Professionals. Museum of Golf ) was dedicated at the Ryder Course at PGA Golf PGA Village. Located between the Millions of people nationwide Club. The nearby Dye Course PGA Education and PGA Center continue to take advantage of free was renovated in 2007. for Golf Learning and Performance, and low-cost Play Golf America In 1995, The PGA of America also the 8,300-square-foot facility programs offered by PGA and LPGA purchased St. Lucie West Country celebrates the growth of golf in Professionals at the grassroots level. Club, two miles from PGA Golf the United States, as paralleled In particular, Play Golf America- Club, and developed the course – by the advancements of The branded programs such as PGA Free now named PGA Country Club – PGA of America. Lesson Month, Family Golf Month into an award-winning layout that and Play Golf America Days have The PGA Golf Professional Hall complements the PGA Golf reached 2.14 million golf enthusiasts. of Fame, which originated in 1940, Club complex.

Through a series of group lessons offered at an affordable price, Get Golf Ready delivers a consistent experience to consumers. History of The PGA of America PGA MEDIA GUIDE 2011

The PGA of America conducts more than 30 tournaments for its members and apprentices. Through a network of 41 Section offices, the Association maintains a total commitment to its Professionals, helping the membership meet the demands of today’s marketplace and addressing issues that are vital to the golf industry. Through its commitment to the game and leading to its centennial in 2016, The PGA of America proudly displays its brand as the “gold standard” of the profession. That brand underscores The PGA’s membership, employers, and the golfing public, and their Morehouse College won the Men’s Division II title at the 2010 PGA Minority Collegiate Golf Championship. dedication to preserving golf’s heritage while increasing its popularity and awareness. These official promotions continue scholarships to the families of those to have an annual impact on the military veterans who have become Since 1916, The PGA of America industry of more than $20 million. disabled or lost their lives while has established new standards of serving this great nation. Over the excellence, by expanding educational As the featured program and next past four years, PGA Professionals opportunities, programs and services step for Play Golf America, Get Golf across the country have helped raise for its members. In its 95th year, Ready was introduced in 2009 as more than $8.6 million through The PGA stands firm and continues an industry-wide, nationally branded Patriot Golf Day, enabling the Folds to flourish on the principles that program designed to bring new of Honor Foundation to distribute were established by its founders. golfers into the game in a fast, fun more than 1,600 scholarships. and gratifying way and to bring former golfers back to the sport. The objective is to deliver a consistent Get Golf Ready experience at an affordable price for the adult consumers coast-to- coast, where students learn the game through a series of group lessons and transition to ongoing playing opportunities. By participating in this experience, students are well on their way to becoming bonafide golfers. The PGA of America is proud to be a driving force behind Patriot Golf Day, the primary fund-raiser for the Folds of Honor Foundation. Jointly supported by The PGA of America and the United States Golf Association, the Folds of Honor Golfers have helped raise more than $8.6 million through Foundation provides post-secondary Patriot Golf Day, in the process providing more than 1,600 scholarships.