BOURNEMOUTH AND POOLE
SPORTS FACILITIES STRATEGY AND ACTION PLAN
2014-26
SPORTS DATA PROFILE REPORT
OCTOBER 2013
CONTENTS
Section Page
Introduction 3
Sport 4
Population 37
Housing 42
Socio-economic 47
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Introduction
The Sports Strategy needs to be underpinned by and set within the context of socio-economic and sports data and information about provision, participation, demands and needs across the Boroughs.
There are a variety of data sources available which can help to build up a picture of the characteristics of the population and of sport in Bournemouth and Poole. The main sources are as follows:
Active Places Power (Sport England) Active People Survey (Sport England) Market Segmentation Tool (Sport England) Annual Monitoring Reports (Local Authorities) Joint Strategic Needs Assessment (NHS Bournemouth & Poole) Index of Multiple Deprivation (Government)
Selected data from the above and other sources is presented below for Bournemouth and Poole. The data will help to determine preferred strategy options when analysed alongside other information gathered during development of the strategy.
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Sport
Market Segmentation
Sport England’s market segmentation tool1 presents data designed to help understand the life stages and attitudes of different population groups –and the sporting interventions most likely to engage them. This is particularly helpful in matching suitable solutions to increase participation in both formal and informal sports to residents with different types of sporting and leisure characteristics. It is also useful to set the segmentation data and mapping alongside IMD data to help match improvements to and additions in provision to the ability and needs of groups of the local population to access them.
The market segmentation data builds on the results of Sport England’s Active People survey; the Department of Culture, Media and Sport's ‘Taking Part’ survey; and the Mosaic tool from Experian. It presents a picture of the dominant social groups in each area, and puts people’s sporting behaviour in the context of complex lives.
Figure 1 shows the segments within which data is presented. Figures 2 to 5 identify the segments dominant in lower super output areas in Poole and Bournemouth and dominant segments across the Boroughs as a whole.
Bournemouth
Spatially, Bournemouth’s dominant segment on the north of the Borough and in pockets along the coast is ‘Elsie and Arnold’, as is to be expected in an area with a high level of retired single or widowed elderly people. In these areas, leisurely sporting opportunities are likely to be favoured such as swimming and bowls. The central areas of Bournemouth (including central areas along the seafront), are characterised by ‘Jamies’, or ‘sports team lads’, in the 18-25 age group
1 See http://www.sportengland.org/research/about-our-research/market-segmentation/ for more details.
4 which are very active regularly playing sports including football, athletics, swimming, gym and cycling. There are also significant pockets of ‘Tims’ or ‘settling down males’ who are sporty, have children and are married or single with a preference for cycling, gym, swimming, football and golf. ‘Ralph and Phyllis’ (comfortable retired couples enjoying swimming, keep fit, golf, cycling and bowls) also feature as dominant segments in pockets of Bournemouth, although their actual number across the Borough is not high. There are also small pockets where ‘Kevs’ (‘pub league team mates’) and ‘Paulas’ (‘stretched single mums’) are the dominant sector.
In terms of numbers of people within each segment, these segments are dominant, with all of them, apart from Ralph and Phyllis having more than 10,000 people.
Poole
In spatial terms, Poole’s dominant segments are ‘Elsie and Arnold’ and ‘Ralph and Phyllis’, the latter segment being dominant along the coast and north of the Borough, while ‘Elsie and Arnold’ are most prevalent in areas around the Upton and Creekmoor Lakes. ‘Roger and Joy’ and ‘Philip’ are also dominant segments across the middle and northern parts of the Borough. ‘Roger and Joys’ are early retirement couples and slightly less active than the general population, with keep fit, swimming, cycling, running and tennis being their popular sports to play. ‘Philips’ are comfortable, professional and sporty mid-life males with sporting activity levels higher than the national average. Top sports include cycling, gym, swimming, golf and angling. As with Bournemouth, there are small pockets where ‘Tims’, ‘Kevs’ and ‘Paulas’ are the dominant sector. The noticeable difference between Poole and Bournemouth is the absence of dominant areas of ‘Jamies’ (‘sports teams lads’) in Poole.
With regard to overall numbers of people within segments, ‘Philips’, ‘Elsie and Arnolds’, Roger and Joys’ and ‘Tims’ all have over 10,000 people.
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Figure 1
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Figure 2 Dominant Segments in Bournemouth
Source: Sport England
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Figure 3 Bournemouth Population by Segment
Source: Sport England
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Figure 4 Dominant Segments in Poole
Source: Sport England
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Figure 5 Poole Population by Segment
Source: Sport England
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Participation in Sport
The Active People Survey conducted by Sport England on an annual basis provides information on sports participation rates and change from the national to the local authority level. The data can be used alongside other locally generated information from club and user surveys to gauge demand and levels of activity. Historic changes in participation rates can also be used to project trends in likely change in participation forwards, although these can be rather crude estimates given the many factors that can drive participation upwards or push rates downwards.
The data presented provides a broad direction of travel in terms of participation as the sample size in recent years has been around 500 people and so the changes in real terms from this sample size are small.
The following data demonstrates that participation rates of people taking part in a small amount of physical sporting activity have grown in Bournemouth in recent years, with rates falling in Poole to levels similar to those experienced across the rest of Dorset and the south west. Statistically speaking, there is no real significant change between the figures presented from 2005-06 data to that from 2012-13 data.
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Figure 6: Percentage of ‘adult’ (16+) population participating in at least 1 x 30 minute moderate intensity session per week
45%
40%
Bournemouth Poole Dorset South West 35%
30% 2005-06 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
Source: Source: Active People Survey, Sport England, http://archive.sportengland.org/research/active_people_survey/idoc.ashx?docid=1058f71d-4dcc-4981-bd65- 1b62af29eb6c&version=1 Notes: 'Adults' (16+) doing 1 session of sport a week (at least 4 sessions of at least moderate intensity for at least 30 minutes in the previous 28 days). It does not include recreational walking or infrequent recreational cycling but does include cycling if done at least once a week at moderate intensity and for at least 30 minutes. It also includes more intense/strenuous walking activities such as power walking, hill trekking, cliff walking and gorge walking. Please note this is different to the moderate intensity sport results from the Taking Part Survey published by DCMS which do include all recreational walking and cycling. Sample size was c. 1,000 in 2005-06 and c.500 for each authority area in years since. Dorset figures are those for the County Sports Partnership area and therefore include Bournemouth and Poole.
However, when looking at data for people doing more sport sessions per week, a greater percentage of adults in Poole participate than in Bournemouth, although levels have fluctuated more in Poole than in Bournemouth. The data presented
13 below takes into account a greater breadth of activities than the data presented in the figure above.
Figure 7: Percentage of ‘adult’ (16+) population participating in 3 or more 30 minute moderate intensity sessions per week
26%
25%
24%
23% Bournemouth Poole
22%
21%
20% 2005-06 2007-09 2009-11 2010-12 2011-13
Source: Sport England Active People Survey, http://archive.sportengland.org/research/active_people_survey/idoc.ashx?docid=b8110a71-dbc0-4d48-8b92- 2d8023221ca9&version=1 Notes: The percentage of the adult (age 16 and over) population in a local area who participate in sport and active recreation, at moderate intensity, for at least 30 minutes on at least 12 days out of the last 4 weeks (equivalent to 30 minutes on 3 or more days a week). Please note the local area estimates of adult participation in sport and active recreation differ from Sport England's 1x30 sports participation indicator. Sport England's 1x30 sports participation indicator includes a narrower range of activities (than specified for NI8) - it does not include recreational walking or recreational cycling. The 1x30 sport participation measure is based on once a week participation, rather than three times a week for the former NI8 measure of sport and active recreation.
Using Active People Survey data, Bournemouth and Poole can be compared with rates of participation in other local authority areas. The figure below sets out
14 the authorities alongside their nearest neighbours in terms of participation rates in 2008-10 (from Active People Survey 3 and 4).
Figure 8: Benchmarking of ‘adult’ (16+) participation rates (%) in sport and recreational / leisure activity between Bournemouth and Poole and ‘nearest neighbours’ Overall Region Local Authority APS1 APS2 APS2/3 APS3/4 South West Restormel 20.4 18.8 22.7 23.7 South East Lewes 24.7 21.9 21.6 23.8 South West Poole UA 23.7 20.4 21.2 23.8 South East Wealden 22.4 27.5 25.5 23.8 North West Ribble Valley 24.4 25.8 26.1 23.9 South West West Wiltshire 22.7 22.8 24.0 23.9 West Midlands Herefordshire UA 22.2 18.1 20.3 23.9 North West South Lakeland 24.2 24.9 22.9 23.9 East Midlands Erewash 21.7 21.2 24.2 23.9 East Midlands Bassetlaw 20.0 22.6 23.5 24.0 South East Wycombe 22.8 23.6 23.5 24.0 South East Fareham 23.6 26.7 25.8 24.0 North West Vale Royal 22.6 24.4 25.3 24.0 West Midlands Stafford 26.2 23.1 23.6 24.0 London Merton 21.9 22.7 23.1 24.1 North West Wirral 19.5 25.5 24.5 24.1 Yorkshire York UA 24.9 19.8 22.9 24.1 West Midlands Bridgnorth 22.9 22.0 23.7 24.1 South East Tandridge 22.9 25.0 22.3 24.1 East Midlands Amber Valley 21.6 22.1 23.0 24.1 North West Warrington UA 23.2 21.5 22.5 24.1 East Midlands Newark & Sherwoo 19.9 21.0 21.2 24.2 South West North Devon 23.7 25.0 25.4 24.2 South West Bournemouth UA 24.6 20.4 23.2 24.2 South West Bath & North East S 23.9 20.3 22.5 24.2 South East Canterbury 20.6 20.7 23.6 24.2 North East Stockton-on-Tees U 24.6 22.7 23.1 24.2 East South Cambridges 20.2 24.8 23.7 24.2 East Midlands North West Leicest 22.1 23.6 24.9 24.2 South West Exeter 20.0 27.7 28.3 24.2 East Midlands Chesterfield 17.0 22.2 24.9 24.3 Source: Sport England Active People Diagnostic, https://www.ipsos-archway.com/apd/main.aspx Notes: Figures present percentages for ‘adults’ (16+) doing 3 x 30 minute sessions per week (those doing sport and recreational walking and cycling, and for those people 65+ light intensity participation in yoga, bowls, pilates, archery and croquet) – equivalent to former National Indicator 8 or NI8. APS1 was conducted in 2005-06, APS2 in 2007-08, APS3 2008-09 and APS4 in 2009-10.
If the same exercise is repeated with similar data which excludes recreational walking and cycling, and those people aged 65+ who do light intensity participation in yoga, bowls, pilates, archery and croquet, the following results are presented. The figure by which authorities have been benchmarked is APS4, undertaken in 2009-10.
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Figure 9: Benchmarking of ‘adult’ (16+) participation rates (%) in sport activity (without recreational / leisure activities included) between Bournemouth and Poole and ‘nearest neighbours’ Overall Region Local Authority APS1 APS2 APS3 APS4 South East Runnymede 19.7 23.0 19.8 19.6 North West Trafford 17.3 24.5 19.7 19.7 South West Bournemouth UA 19.2 16.3 20.2 19.8 North West Crewe & Nantwich 14.0 18.6 17.3 19.8 London Islington 16.1 18.1 19.4 19.9 South East Epsom & Ewell 19.1 23.3 17.8 19.9 South East Gosport 16.0 19.4 14.8 20.0 North West Tameside 14.7 14.7 16.1 20.0 London Kingston upon Thame 18.1 15.6 22.7 20.0 South West Swindon UA 16.3 17.9 18.9 20.0 South East Vale of White Horse 17.0 20.5 18.4 20.0 South West Poole UA 17.3 17.3 16.4 20.1 South East Waverley 16.6 16.8 19.0 20.3 Yorkshire Harrogate 16.2 17.8 17.1 20.4 London Merton 16.9 17.2 19.2 20.5 North West West Lancashire 16.5 18.9 15.1 20.5 South West Stroud 15.1 12.4 14.7 20.5 Source: Sport England Active People Diagnostic, https://www.ipsos-archway.com/apd/main.aspx Notes: Figures present percentages for ‘adults’ (16+) doing 3 x 30 minute sports sessions per week. APS1 was conducted in 2005-06, APS2 in 2007-08, APS3 2008-09 and APS4 in 2009-10.
Comparing the sets of data reflects the demographic make-up to an extent, but also shows that there are a greater proportion of the population doing recreational and leisure activities 3 times a week in Bournemouth than in Poole, and a slightly greater proportion of people doing non recreational sport 3 times a week in Poole than Bournemouth.
Sport England web tools also allow data from 2008-10 (for 3 x 30 minute sessions of activity) to be mapped by middle super output area. The results are reproduced below and highlight were greater frequency of activity is concentrated. The map tends to reflect both socio-economic make-up of the areas (for example illustrated by IMD data in this report) together with their demographic characteristics.
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Figure 10: Sport and active recreation activity (3 x 30 minute sessions per week) in Bournemouth
Source: Sport England Small Area Estimates Web Tool, http://sae.sportengland.org/index.aspx#focusType=LA&focusName=26&dataset=aps4-ni8
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Figure 11: Sport and active recreation activity (3 x 30 minute sessions per week) in Poole
Source: Sport England Small Area Estimates Web Tool, http://sae.sportengland.org/index.aspx#focusType=LA&focusName=26&dataset=aps4-ni8
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The national picture of change in participation in types of sports is also summarised by Sport England. The national picture shows significant changes in swimming, athletics and cycling. Anecdotally, this is replicated, particularly in informal activity rates in cycling and running, in Bournemouth and Poole. Data provided through the Local Sports Profile Tool, set out later in this report helps to provide data behind local change.
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Figure 12: Once a week participation in individual (funded) sports
Source: Sport England, Active People Survey, Summary of National Sport Participation 2012-13, http://archive.sportengland.org/research/active_people_survey/idoc.ashx?docid=b48bfb7a-0ebe-4e91-a957- 75b28bb89e6d&version=1
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The “Taking Part” survey2, commissioned by DCMS, has been run since 2005 and provides national estimates of adult and child engagement with sport, as well as other cultural activities such as the arts, heritage and museums & galleries.
Figure 13 below shows a reasonably constant trend in participation in sport activity in the period to 2010-11, with a noticeable change in those never doing any activity and corresponding increase in 2011-12 in the percentage of people doing some exercise. This may be partly as a result of the ‘Olympic and Paralympic effect’ as well as wider recognition in recent years of the health benefits of doing exercise and getting more active, together with the Government and various departments doing more to promote active and healthy lifestyles (for example through the four home nations’ guidelines drawn-up by their Chief Medical Officers on adopting a healthy lifestyle, ‘Start Active, Stay Active’3).
2 See https://www.gov.uk/government/publications/taking-part-2012-13-quarter-1-statistical-release 3 See https://www.gov.uk/government/publications/start-active-stay-active-a-report-on-physical-activity- from-the-four-home-countries-chief-medical-officers
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Figure 13: Percentage of ‘Adults’ (16+) in England undertaking moderate intensity sports activity (30+ minutes) by number of days in last 4 weeks
60.0
50.0
Never (0 days) 40.0
Less than once a week (1-3 days)
At least once a week but less 30.0 than twice a week (4-7 days)
At least twice a week but less than three times a week (8-11 days) At least three times a week 20.0 but not every day (12-27 days) Every day (28 days)
10.0
0.0 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12
Source: DCMS, Taking Part Survey, https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77548/TP- Y8_Q1_Figures_Sports.xls Notes: 3x30, 1x30 and number of days figures taken from rolling quarterly release. Also includes recreational cycling and walking (at moderate intensity).
Data from the survey also suggests, as expected, that nationally more people in work than not in work undertake sporting activities (65% and 43% respectively), although this figure has changed significantly (in statistical terms) for those not in work from a base of almost 39% in 2005-06. The pattern is mirrored when comparing those in upper socio-economic groups against those in lower socio- economic groups, with 60% and almost 46% of adults respectively in these groups doing some sports activity in 2011-12 and a marked change in the lower
22 socio-economic group from a base of just over 43% in 2005-06. Nationally there has also been significant change between 2005-06 and 2011-12 of male and female people doing sport with figures in 2005-06 suggesting that 60% and 48% of men and women respectively did some sports activity with the figures increasing to almost 63% and 50% respectively by 2011-12.
In relation to change amongst age groups since 2005-06, the noticeable change is the drop in percentage of 16-24 year olds doing sports activities versus the increases in older age groups, as Figure 14 shows. However, most age groups saw an increase in 2011-12, again, possibly partly as a result of London hosting the Olympics and Paralympics in 2012.
Figure 14: Change in Proportion (% of population in that age group in England) who have done sport once in the last 4 weeks by age group
90.0
80.0
70.0
60.0 16-24 50.0 25-44 45-64 40.0 65-74 30.0 75+
20.0
10.0
0.0 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12
Source: DCMS, Taking Part Survey, https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77548/TP- Y8_Q1_Figures_Sports.xls
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‘Clubmark’ Accredited Clubs
‘Clubmark’4 was established as the benchmark for operating standards for sports clubs in 2002 by Sport England to:
Ensure that good practice and minimum operating standards are delivered across all club development and accreditation schemes; Empower parent(s)/carer(s) when choosing a club for their children; Ensure that accredited clubs are recognised through a common approach to branding; and, Provide a focus around which all organisations involved in sport can come together to support good practice in sports clubs working with children and young people.
Clubmark status has a number of benefits which, according to the Clubmark website, include increased membership (especially of children), retaining members, continuous improvement through use of new or improved structures and systems which in turn improve the running of the club, legibility for funding, priority access to facilities, a raised profile, better links with schools, improved coaches and improved market and communication.
The number of Clubmark accredited clubs in Bournemouth and Poole is therefore one of a number of useful indicators which give an indication of the development and growth of clubs (and therefore of sports) in the area. In relation to the typology of facilities covered by this strategy, the following numbers of clubs in Bournemouth and Poole are accredited to or ‘working towards’ Clubmark status.
4 See http://www.clubmark.org.uk
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Figure 15
Club Type / Clubs ‘working towards’ Number of Clubmark Clubs Clubmark status Sport
Bournemouth Poole Bournemouth Poole
Cricket - 3 1 1
Football 6 11 - -
Hockey - 1 - -
Rugby Union 1 1 -
Swimming 1 2 - -
Badminton 1 1 - -
Basketball - 1 - -
Gymnastics 4 4 1 1
Netball 1 2 1 -
Tennis 4 2 - 1
Squash 1 - -
Golf 1 3 2 -
Athletics 1 1 - -
Orienteering - 1 - -
Cycling - 1 1 -
Rowing - - 1 -
Volleyball - - 1 -
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User Surveys
Where available, user surveys have been obtained to get an understanding of the general direction of travel in terms of satisfaction of sports facilities in Bournemouth and Poole.
Summaries of the Bournemouth and Poole Opinion Surveys are reproduced below.
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Appendix 1 – Bournemouth Opinion Survey Sport & Leisure summary
Satisfaction with Sport & Leisure Facilities
Almost two third of respondents (65%) of 2267 respondents said that they were satisfied with Council supported sport and leisure facilities, a significant improvement on 2008 when 57% said that they were satisfied.
This is positive and could be reflected by the standards of service and investment in leisure facilities. Hopefully with the membership pricing and new initiatives planned for 2013/14 this figure will continue to climb.
11% of respondents were dissatisfied with services; however, the dissatisfaction figure doesn’t highlight areas for improvement, which could come through our satisfaction results.
16% of 16 – 34 year olds considered leisure to be a key priority for them in terms of improving and developing facilities – Investment into health & fitness facilities therefore, is crucial as it could be considered that this is predominantly the main activity that this age group participate in.
Those who are classified as ‘successful professionals living in suburban or semi-rural homes’ were the most likely to be satisfied with sport and leisure facilities (81%). Those in the MOSAIC group ‘families in low-rise social housing with high levels of benefit need’ were most likely to be dissatisfied (33%).
Respondents living in Boscombe West were the least satisfied with Council supported sports and leisure facilities (45%), while those in Littledown and Iford were the most satisfied (88%).
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Use of Services:
Interestingly 21% of respondents had never used Bournemouth sport & leisure facilities, whereas 73% had used in the last 12 months.
Nearly two thirds of respondents (64%) say they have used Council supported sport and leisure facilities in the last 12 months.
Users of sport & leisure services were more likely to be young or have young families and also to be working. A large proportion (63%) of respondents who fall into the MOSAIC categories ‘families in low-rise social housing with high levels of benefit need’ and ‘elderly people reliant on state support’ said that they have not used Council supported sport and leisure facilities in the last year.
Only 44% of Kinson residents had used sports facilities in the last 12 months compared with 80% from Winton East.
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Source: Bournemouth Opinion Survey (via BH Live provided summary)
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Local Sports Profile Tool
The Local Sports Profile Tool5 allows the user to view information on an area’s sporting profile providing data on participation and provision. The key data in the profile (together with data from other sources identified above) has been utilised to help draw together the overall picture of participation and provision.
Some of the key data from the profile suggests the following characteristics for Bournemouth and Poole:
Poole
Adult obesity (24.5% adults) is higher than the England (24.2%) but lower than the South West (24.7%) average, with childhood obesity levels at 15%, which is lower than both the South West (16.1%) and England (18.7%) averages6; The Department of Health have estimated the health costs of physical inactivity as £1,722,113 per 100,000 population in Poole which compares to £1,817,285 across England and £1,756,799 across the South West7; Swimming and cycling are the sports that people in Poole want to do the most with 8.5% and 7.5% of the adult population indicating this desire (this indicates levels of potential or latent demand from the existing population8; Approximately 53.1% of ‘adults’ (16+) in Poole would like to do more sport9; and, In 2012 the most popular sports in Poole were swimming (14.2% of adult population taking part at least once a month), cycling (11.7%), the gym (11.4%), athletics (7.1%) and football (3.9%)10.
5 See http://www.sportengland.org/our-work/local-work/local-government/local-sport-profile/ 6 Adult obesity data is from Department of Health 2006-08 and childhood obesity data from Department of Health 2010-11. 7 Data from Sport England commissioned study, 2009-10 8 Active People Survey 6, 2011-12 9 Active People Survey 6, 2011-12 10 Active People Survey 6, 2011-12
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Bournemouth
Adult obesity (22.5% adults) is lower than the England (24.2%) and the South West (24.7%) average, with childhood obesity levels at 17.1%, which is higher than the South West (16.1%) but lower than the England (18.7%) average11; The Department of Health have estimated the health costs of physical inactivity as £1,722,113 per 100,000 population in Bournemouth (the same as the figure for Poole) which compares to £1,817,285 across England and £1,756,799 across the South West12; Swimming and cycling are the sports that people in Bournemouth want to do the most with 7.1% and 6.3% of the adult population indicating this desire (this indicates levels of potential or latent demand from the existing population)13; Approximately 59.1% of ‘adults’ (16+) in Bournemouth would like to do more sport14; and, In 2012 the most popular sports in Bournemouth were swimming (12.9% of adult population taking part at least once a month), the gym (10.1%), athletics (9.1%) cycling (7.7%) and football (4.6%)15.
11 Adult obesity data is from Department of Health 2006-08 and childhood obesity data from Department of Health 2010-11. 12 Data from Sport England commissioned study, 2009-10 13 Active People Survey 6, 2011-12 14 Active People Survey 6, 2011-12 15 Active People Survey 6, 2011-12
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Population
As part of the Sports Strategy development, bespoke population projections have been undertaken for Bournemouth and Poole by Bournemouth Borough Council on both local authorities’ behalf to ensure consistency. This up-to-date data forms the basis of projected demand for sports facilities and pitches. The key figures from these projections are set out below.
Further projections have also been provided on a ward by ward basis but are not repeated in this report due to length. They have been used, however, to understand existing and future provision and demand within the Strategy’s sub- areas which are agglomerations of wards to help with more local than Borough- wide analysis of data.
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Bournemouth
Figure 16: Population Projections to 2026 by Age Group
Source: Bournemouth Borough Council, September 2013, using POPGROUP software developed by Bradford Council, the University of Manchester and Andelin Associates
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Poole
Figure 17: Population Projections to 2026 by Age Group
Source: Bournemouth Borough Council, September 2013, using POPGROUP software developed by Bradford Council, the University of Manchester and Andelin Associates
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Figure 18: Population Change Projected to 2026 by Sub-area16
Bournemouth Sub-area
B1 B2 B3 B4 B5 B6 Total
2011 30,130 33,610 29,560 43,240 18,620 28,300 183,460
2026 31,230 36,440 32,080 46,410 20,120 31,230 197,510
Poole Sub-area
P1 P2 P3 P4 P5 Total
2011 23,650 34,550 33,800 25,680 30,400 148,080
2026 24,840 37,400 36,270 27,150 33,210 158,870
Source: Bournemouth Borough Council, September 2013, using POPGROUP software developed by Bradford Council, the University of Manchester and Andelin Associates
The figures represent a more accurate picture of likely change in the Boroughs than 2011 interim census projections produced by the Office for National Statistics (ONS), which published figures acknowledging potential inaccuracies in some assumptions that modelling had made.
The ONS figures suggested a significantly greater growth in population in both Boroughs. The projections suggested growth by 2021 to a population number of 201,200 in Bournemouth and to 163,100 in Poole. It is important to recognise the differences in the two sets of figures as the Sport England Facilities Planning Model (FPM), which has been used to estimate the future demand for sports halls and swimming pools in Bournemouth and Poole, utilised the ONS figures as the basis for estimating projections of demand in the period to 2026. Therefore, analysis of future demand and needs will need to adjust calculations made by
16 Sub-areas contain the following wards: B1 - Talbot & Branksome Woods, Central, Westbourne & West Cliff; B2 – Boscombe East, Boscombe West, East Cliff & Springbourne; B3 – Kinson North, Kinson South, Redhill & Northbourne; B4 – Wallisdown & Winton West, Winton East, Queen’s Park; B5 – Throop & Muscliff, Strouden Park; B6 – West Southbourne, East Southbourne & Tuckton, Littledown & Iford; P1 – Hamworthy East, Hamworthy West, Poole Town; P2 – Parkstone, Penn Hill, Newtown; P3 – Canford Cliffs, Branksome East, Branksome West, Alderney; P4 – Oakdale, Canford Heath East, Canford Heath West; P5 – Creekmoor, Broadstone, Merley & Bearwood.
40 the FPM when deriving future demand and need for these types of facilities by 2026.
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Housing
Housing numbers for the period that the Sports Strategy covers (to 2026) are set out in the statutory planning documents for the two Boroughs. An understanding of the locations, level and type of housing development that has been and is to be delivered is an important factor in planning for the future provision of sports facilities in Bournemouth and Poole. The following summary information is taken largely from the Annual Monitoring Reports for the two Boroughs.
Both Bournemouth and Poole are constrained by the coast to the south and natural environment of significant importance to the north including internationally recognised habitats such as the Dorset heathland. The rest of both Boroughs is characterised by built-up urban areas and there is therefore limited opportunity for substantial housing growth on greenfield areas. This is reflected by adopted plans within which the focus for housing growth is the redevelopment of brownfield (previously developed) sites, regeneration and infill in appropriate locations.
The adopted plans for the Boroughs identify around 10,000 dwellings to be provided in Poole between 2006 and 2026 and around 7,500 in Bournemouth.
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Figure 19: Housing Allocations in Bournemouth and Poole
Bournemouth Poole
5,500 in appropriate locations across 1,850+ at the regeneration area sites the rest of the Borough fronting Back Water Channel between the lifting and twin sails bridges
2,000 on Town Centre Area Action Plan 350–700 in the Town Centre North sites area
1,450 in the rest of the town centre
6,000 in appropriate locations across the rest of the Borough
Source: Adopted Statutory Development Plans for Bournemouth Borough Council and Borough of Poole
The latest Annual Monitoring Reports for the Boroughs state the following progress has been made in delivering these allocations.
Bournemouth
“In terms of dwelling completions, the level of development continues ahead of the Core Strategy target. The first six years of the plan period has seen 5,510 dwellings completed; an annual average of 991 dwellings. The annualised Core Strategy target is 730. Therefore Bournemouth has already provided 38% of new dwellings. If this level of development continues, then a total of 18,367 dwellings (net) will be completed in the borough. However, the more likely scenario is a reduction in the development rate over the next fifteen years to bring the final figure more in line with the target.
Bournemouth relies heavily on windfall development and, therefore, it is difficult to predict what level of development will occur in the future. The 5 year land supply shows that some reliance on windfall development in the first 5 years is necessary at present. The third SHLAA identifying developable land for residential use up to April 2026 was published in April 2012.
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The level of development in the urban area has two repercussions. Although there are now no national targets with regard to density, or for development on PDL, these factors are both high for the majority of development in the borough.”
Paragraphs 5.71 – 5.73, Bournemouth Annual Monitoring Report 2012
Poole
“…The strategic requirement is for 10,000 dwellings (net) between 2006 and 2026, which effectively is 500 dwellings per annum. Between 1st April 2006 and the 31st March 2012, 2,835 new dwellings were constructed, this equates to approximately 473 dwellings per annum, lower than the annualised strategic housing requirement of 500 dwellings per annum. However, this is divided into 700 dwellings per annum to be delivered over the first 10 years and 300 per annum over the second 10 years. As such, the residual level of development needed to meet the Poole Core Strategy Housing Requirement is for the Council to deliver 512 dwellings per annum over the remaining plan period, till 2026.”
Paragraph 5.11, Poole Annual Monitoring Report 2012
Population projections which are generated from census data and feed into the development of housing allocations and have also been factored in to the identification of future sports facilities and playing pitch needs.
Neighbouring Local Authorities
It is important to understand, in strategic terms, the housing allocations in neighbouring local authorities which lie close to the boundary of the Borough of Poole and Bournemouth Borough, so that potential impact on sports provision in the future can be gauged.
The neighbouring local authorities of Christchurch Borough to the east of Bournemouth and East Dorset District to the north of Poole and Bournemouth
44 have an emerging joint Core Strategy covering both areas. The Pre-Submission version of the strategy, published in April 2012, sets out a number of possible housing allocations which could have some impact on some of Bournemouth and Poole’s sports facilities in the period from 2013 - 2028. The proposed areas for allocation which may have varying degrees of impact (i.e. not a list of all proposed allocations) are as follows:
Figure 20
East Dorset Christchurch
Key areas of Key areas of Proposal: Proposal: potential impact: potential impact:
2,500 at Areas of 90 East of Marsh Limited impact Search: Lane
West Parley and Northern 45 South of Limited impact Ferndown Bournemouth Burton
North western 850 at Roeshot Corfe Mullen Poole Hill Some limited
2,035 across cumulative impact Wimborne and Very limited existing on eastern Colehill impact Christchurch Bournemouth urban area
None in Poole and Verwood Bournemouth
Limited if quantum is distributed 2,800 at existing between urban areas appropriate settlements across East Dorset
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To the west of Poole, Purbeck District’s Local Plan Part 1, which covers the period 2006 – 2027 and was adopted in 2012, identifies a small extension to Upton on its western edge, of around 90 dwellings. This is likely to have a minimal impact on future needs in Poole.
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Socio-economic
A useful indicator of socio-economic position of residents is data gathered by Experian. Socio-economic market segmentation has been created by Experian in the form of the Mosaic tool, which classifies all consumers in the United Kingdom by 67 types, aggregated into 15 groups. The result is a classification that paints a picture of UK consumers in terms of their socio-demographics, lifestyles, culture and behaviour. Figure 21 shows the make-up of Bournemouth and Poole and the top 5 categories in each Borough is highlighted. A full description of the categories and of the MOSAIC tool is available to download via the Experian website17.
Figure 21: MOSAIC Profile for Bournemouth and Poole
Poole Bournemouth
Number of % of Number of Category Group % of households households households households
A Residents of isolated rural communities 162 0.0 42 0.0%
B Residents of small and mid-sized towns with strong local roots 8439 12.6 7,174 8.3%
C Wealthy people living in most sought after neighbourhoods 3829 5.7 3,612 4.2%
D Successful professionals living in suburban or semi-rural homes 8060 12.0 5,182 6.0%
E Middle income families living in moderate suurban semis 9478 14.1 7,123 8.2%
F Couples with young children in comfortable modern housing 3149 4.7 3,567 4.1%
G Young, well-eduacted city dwellers 2834 4.2 22,170 25.6%
H Couples and young singles in small modern starter homes 7161 10.7 10,077 11.6%
I Lower income workers in urban terraces in often diverse areas 588 0.9 1,960 2.3%
J Owner occupiers in older style housing ex-industrial areas 5799 8.6 2,462 2.8%
K Residents with sufficient incomes in right to buy social housing 3318 4.9 2,844 3.3%
L Active elderly people living in pleasant retirement locations 8933 13.3 12,759 14.7%
M Elderly people reliant on state support 3753 5.6 4,747 5.5%
N Young people renting flats in high density social housing 790 1.2 1,143 1.3%
O Families in low rise social housingwith high levels of benefit need 926 1.4 1,798 2.1%
Total 67,219 100.0 86,660 100.0%
Sources: Data provided by Bournemouth Borough Council, and Borough of Poole Corporate Research Team
17 See http://www.experian.co.uk/assets/business-strategies/brochures/mosaic-uk- 2009-brochure-jun10.pdf for definitions and detailed description of MOSAIC classifications.
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The Index of Multiple Deprivation (IMD) is an indicator used by the Government to compare levels of deprivation across areas as local as census ‘lower super output areas’ which is the smallest local area to which census data can be available. An overall IMD score is comprised of a number of other domains, or sub-sets, of data which explore specific issues such as income, employment, health, education, crime, access to services and living environment. The last set of IMD scores were published in 2010 and are largely based upon data produced in 2008, with some based on original data from the 2001 census. The figures have to be considered in that light.
The following pages set out the picture of deprivation levels across Bournemouth and Poole. It is important that these figures and areas of high deprivation are taken into account when considering the future provision of additional and new facilities and pitches across the Boroughs.
Broadly speaking, the following areas of Bournemouth and Poole show levels of deprivation where provision of and / or improved access to facilities and pitches may be helpful in reducing the impact of deprivation on residents and levels of deprivation overall.
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Figure 22
Bournemouth Poole
Kinson Hamworthy
Strouden Turlin Moor
Townsend and Holdenhurst Alderney
Horseshoe Common / Landsdowne Wallisdown Road
West Cliff Branksome West
Northern Areas of East Cliff and Northern Newtown Springbourne
Boscombe West (Western side of) Poole Town
Further detailed maps and figures taken from various sources are reproduced on the following pages.
The top ten most areas with highest levels of deprivation in the Boroughs are as follows:
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Figure 23 - Bournemouth
Source: Indices of Deprivation 2010, CLG, March 2011
Figure 24 - Poole
Notes: see map over the page for location of LSOA code. Source: Indices of Deprivation 2010, CLG, March 2011
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Source: Borough of Poole, http://www.boroughofpoole.com/your-council/how-the-council- works/research/indices-of-deprivation-2010/
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Bournemouth
Source: Bournemouth Borough Council
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Source: Bournemouth Borough Council
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Source: South West Observatory
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Poole
Source: South West Observatory
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Source: Department for Communities and Local Government, https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/6872/1871524.xls
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