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Bournemouth and Poole Sports Facilities Strategy and Action Plan

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Bournemouth and Poole Sports Facilities Strategy and Action Plan BOURNEMOUTH AND POOLE SPORTS FACILITIES STRATEGY AND ACTION PLAN 2014-26 SPORTS DATA PROFILE REPORT OCTOBER 2013 CONTENTS Section Page Introduction 3 Sport 4 Population 37 Housing 42 Socio-economic 47 1 2 Introduction The Sports Strategy needs to be underpinned by and set within the context of socio-economic and sports data and information about provision, participation, demands and needs across the Boroughs. There are a variety of data sources available which can help to build up a picture of the characteristics of the population and of sport in Bournemouth and Poole. The main sources are as follows: Active Places Power (Sport England) Active People Survey (Sport England) Market Segmentation Tool (Sport England) Annual Monitoring Reports (Local Authorities) Joint Strategic Needs Assessment (NHS Bournemouth & Poole) Index of Multiple Deprivation (Government) Selected data from the above and other sources is presented below for Bournemouth and Poole. The data will help to determine preferred strategy options when analysed alongside other information gathered during development of the strategy. 3 Sport Market Segmentation Sport England’s market segmentation tool1 presents data designed to help understand the life stages and attitudes of different population groups –and the sporting interventions most likely to engage them. This is particularly helpful in matching suitable solutions to increase participation in both formal and informal sports to residents with different types of sporting and leisure characteristics. It is also useful to set the segmentation data and mapping alongside IMD data to help match improvements to and additions in provision to the ability and needs of groups of the local population to access them. The market segmentation data builds on the results of Sport England’s Active People survey; the Department of Culture, Media and Sport's ‘Taking Part’ survey; and the Mosaic tool from Experian. It presents a picture of the dominant social groups in each area, and puts people’s sporting behaviour in the context of complex lives. Figure 1 shows the segments within which data is presented. Figures 2 to 5 identify the segments dominant in lower super output areas in Poole and Bournemouth and dominant segments across the Boroughs as a whole. Bournemouth Spatially, Bournemouth’s dominant segment on the north of the Borough and in pockets along the coast is ‘Elsie and Arnold’, as is to be expected in an area with a high level of retired single or widowed elderly people. In these areas, leisurely sporting opportunities are likely to be favoured such as swimming and bowls. The central areas of Bournemouth (including central areas along the seafront), are characterised by ‘Jamies’, or ‘sports team lads’, in the 18-25 age group 1 See http://www.sportengland.org/research/about-our-research/market-segmentation/ for more details. 4 which are very active regularly playing sports including football, athletics, swimming, gym and cycling. There are also significant pockets of ‘Tims’ or ‘settling down males’ who are sporty, have children and are married or single with a preference for cycling, gym, swimming, football and golf. ‘Ralph and Phyllis’ (comfortable retired couples enjoying swimming, keep fit, golf, cycling and bowls) also feature as dominant segments in pockets of Bournemouth, although their actual number across the Borough is not high. There are also small pockets where ‘Kevs’ (‘pub league team mates’) and ‘Paulas’ (‘stretched single mums’) are the dominant sector. In terms of numbers of people within each segment, these segments are dominant, with all of them, apart from Ralph and Phyllis having more than 10,000 people. Poole In spatial terms, Poole’s dominant segments are ‘Elsie and Arnold’ and ‘Ralph and Phyllis’, the latter segment being dominant along the coast and north of the Borough, while ‘Elsie and Arnold’ are most prevalent in areas around the Upton and Creekmoor Lakes. ‘Roger and Joy’ and ‘Philip’ are also dominant segments across the middle and northern parts of the Borough. ‘Roger and Joys’ are early retirement couples and slightly less active than the general population, with keep fit, swimming, cycling, running and tennis being their popular sports to play. ‘Philips’ are comfortable, professional and sporty mid-life males with sporting activity levels higher than the national average. Top sports include cycling, gym, swimming, golf and angling. As with Bournemouth, there are small pockets where ‘Tims’, ‘Kevs’ and ‘Paulas’ are the dominant sector. The noticeable difference between Poole and Bournemouth is the absence of dominant areas of ‘Jamies’ (‘sports teams lads’) in Poole. With regard to overall numbers of people within segments, ‘Philips’, ‘Elsie and Arnolds’, Roger and Joys’ and ‘Tims’ all have over 10,000 people. 5 Figure 1 6 7 Figure 2 Dominant Segments in Bournemouth Source: Sport England 8 Figure 3 Bournemouth Population by Segment Source: Sport England 9 Figure 4 Dominant Segments in Poole Source: Sport England 10 Figure 5 Poole Population by Segment Source: Sport England 11 Participation in Sport The Active People Survey conducted by Sport England on an annual basis provides information on sports participation rates and change from the national to the local authority level. The data can be used alongside other locally generated information from club and user surveys to gauge demand and levels of activity. Historic changes in participation rates can also be used to project trends in likely change in participation forwards, although these can be rather crude estimates given the many factors that can drive participation upwards or push rates downwards. The data presented provides a broad direction of travel in terms of participation as the sample size in recent years has been around 500 people and so the changes in real terms from this sample size are small. The following data demonstrates that participation rates of people taking part in a small amount of physical sporting activity have grown in Bournemouth in recent years, with rates falling in Poole to levels similar to those experienced across the rest of Dorset and the south west. Statistically speaking, there is no real significant change between the figures presented from 2005-06 data to that from 2012-13 data. 12 Figure 6: Percentage of ‘adult’ (16+) population participating in at least 1 x 30 minute moderate intensity session per week 45% 40% Bournemouth Poole Dorset South West 35% 30% 2005-06 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 Source: Source: Active People Survey, Sport England, http://archive.sportengland.org/research/active_people_survey/idoc.ashx?docid=1058f71d-4dcc-4981-bd65- 1b62af29eb6c&version=1 Notes: 'Adults' (16+) doing 1 session of sport a week (at least 4 sessions of at least moderate intensity for at least 30 minutes in the previous 28 days). It does not include recreational walking or infrequent recreational cycling but does include cycling if done at least once a week at moderate intensity and for at least 30 minutes. It also includes more intense/strenuous walking activities such as power walking, hill trekking, cliff walking and gorge walking. Please note this is different to the moderate intensity sport results from the Taking Part Survey published by DCMS which do include all recreational walking and cycling. Sample size was c. 1,000 in 2005-06 and c.500 for each authority area in years since. Dorset figures are those for the County Sports Partnership area and therefore include Bournemouth and Poole. However, when looking at data for people doing more sport sessions per week, a greater percentage of adults in Poole participate than in Bournemouth, although levels have fluctuated more in Poole than in Bournemouth. The data presented 13 below takes into account a greater breadth of activities than the data presented in the figure above. Figure 7: Percentage of ‘adult’ (16+) population participating in 3 or more 30 minute moderate intensity sessions per week 26% 25% 24% 23% Bournemouth Poole 22% 21% 20% 2005-06 2007-09 2009-11 2010-12 2011-13 Source: Sport England Active People Survey, http://archive.sportengland.org/research/active_people_survey/idoc.ashx?docid=b8110a71-dbc0-4d48-8b92- 2d8023221ca9&version=1 Notes: The percentage of the adult (age 16 and over) population in a local area who participate in sport and active recreation, at moderate intensity, for at least 30 minutes on at least 12 days out of the last 4 weeks (equivalent to 30 minutes on 3 or more days a week). Please note the local area estimates of adult participation in sport and active recreation differ from Sport England's 1x30 sports participation indicator. Sport England's 1x30 sports participation indicator includes a narrower range of activities (than specified for NI8) - it does not include recreational walking or recreational cycling. The 1x30 sport participation measure is based on once a week participation, rather than three times a week for the former NI8 measure of sport and active recreation. Using Active People Survey data, Bournemouth and Poole can be compared with rates of participation in other local authority areas. The figure below sets out 14 the authorities alongside their nearest neighbours in terms of participation rates in 2008-10 (from Active People Survey 3 and 4). Figure 8: Benchmarking of ‘adult’ (16+) participation rates (%) in sport and recreational / leisure activity between Bournemouth and Poole and ‘nearest neighbours’ Overall Region Local Authority APS1 APS2 APS2/3 APS3/4 South West Restormel
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