Soft Power Entrepreneur
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British Foreign Policy Group Supporting national engagement on UK Foreign Policy British Foreign Policy Group Manchester: Soft Power Entrepreneur BFPG.CO.UK | MARCH 2019 Executive Summary British Foreign Policy Group Supporting national engagement on UK Foreign Policy David Adam is an economic development, soft power and international relations specialist providing consultancy to global cities all over the world. He is an adjunct lecturer at the University of Southern California and an associate with BOP consultancy where his focus is on the development of the World Cities Cultural Forum. He is co-author of a British Council Report on the Soft Power of Cities and a recent WCCF report on soft power in Chinese cities. Editing & additional input from Tom Cargill. Thanks to all those across Manchester who have provided their insights and time for this report — in particular British Foreign Policy Group Michael TaylorSupporting at national Manchester engagement on UK Foreign Policy Metropolitan University, and Elizabeth Mitchell at Manchester City Council, though all perspectives and errors are those of the authors alone. © BFPG 2019 British Foreign Policy Group Supported by Town Hall Central Images by stock.adobe.com, Library, Manchester unless specified 2 THE BRITISH FOREIGN POLICY GROUP | MARCH 2019 Executive Summary Manchester: Soft Power Entrepreneur 1. The Original Modern City was a • It has a strong track record in the four key global city: the qualities that made it areas of future industrial competitiveness: successful still count today. artificial intelligence and the data revolution; • Manchester Liberalism, the intellectual the global shift to clean growth; the future expression of the economic independence of mobility; and meeting the needs of an and entrepreneurialism of its industrial ageing society. pioneers, practically invented our modern • Long-term consistent leadership and unique understanding of internationalism. levels of devolution have put Manchester • Through Peterloo, the Chartists and the in a winning position. It needs to lock-in its Suffragettes, Manchester has a tradition successful approach under the new City of political radicalism and fighting for Region Mayor and secure investment in democratic rights. infrastructure. • The City’s success has depended on a certain kind of Manchester ingenuity that 4. The Northern Powerhouse can use still endures today: “hardy and boisterous” Manchester’s global reputation to with “shrewdness and perseverance of mutual advantage. mind”. • Manchester is the most economically prominent of the six city regions making up 2. Manchester’s resurgence has been the Northern Powerhouse. outward-looking and international • Manchester will benefit from tighter from the start. agglomeration with the huge economic • At every stage of its rejuvenation, Manchester resources it provides: 23 universities, seven weaved an international outlook into its international airports and twelve ports objectives: world-class cultural and urban located in the region. infrastructure; the Commonwealth Games; • Through co-operation between the city Manchester International Festival; the regions, the wider Northern Powerhouse can Manchester China Forum. use Manchester’s existing global presence to • The success of Manchester’s regeneration forge stronger international links. allowed it to lead the national conversation on devolution. 5. Manchester is a global city defining the UK’s international character: its story 3. Manchester is now a globally fluent is a lesson to emerging global cities city. As at the moment of its industrial across the world. Origin, it faces challenges but has • Manchester’s international success has an opportunity to lead again. been built on a consistent vision of the city’s • The 2014 City Growth Commission identified development over 20 years. It will be crucial Greater Manchester as the only UK City to maintain the global outlook through the region outside London ready for the top transition to the new City region governance rank of international competitiveness. arrangements. • The City has carefully managed its • Over the last 20 years, Manchester has taken international reputation. In GaWc rankings, control of the story of its own development tourism, trade, football, music, Manchester and how it is presented internationally. That achieves far more than a city of 2.8 million story provides a lesson for city regions, and people would expect. the UK and more widely in how to make their mark on the world stage. MARCH 2019 | THE BRITISH FOREIGN POLICY GROUP 3 Contents British Foreign Policy Group Supporting national engagement on UK Foreign Policy MARKETING MANCHESTER © p6 p10 p14 03 Executive Summary 14 Globally fluent, leading again 17 Case Study in Innovation: 05 Foreword by Sir Howard China & India Business links Bernstein 18 Case Study: Manchester & Graphene 06 Original Modern, a city of global influence 22 Making a Global City-Region 09 Case Study: Richard Cobden — 24 Case Study in Innovation: The Original Soft Power Manchester Consular Association Entrepreneur 25 Defining the UK’s International 10 Manchester’s Resurgence: character outward-looking and 26 Stepping up to National international Leadership: Manchester 13 Case Study: A Global Creative in the wider UK Soft Power and Commercial Capital Story The British Foreign Policy Group is an independent not for profit organisation established to improve the quality of national engagement on UK foreign policy, and generate new thinking around how the UK can pursue our common national interests from our international engagements. The group takes no institutional position and all views expressed are those of the authors. Established in Autumn 2016, the British Foreign Policy Group engages people across the UK and our Overseas Territories through events, accessible, reliable information and digital outreach. If you would like more information please contact Edward Elliott: [email protected] 4 THE BRITISH FOREIGN POLICY GROUP | MARCH 2019 Manchester: Soft Power Entrepreneur British Foreign Policy Group Supporting national engagement on UK Foreign Policy Foreword by MANCHESTER CITY COUNCIL Sir Howard Bernstein Sir Howard Bernstein is a Strategic Advisor to For any city to succeed it must find its and what we have done to boost the city’s Deloitte. He was formerly way in a global marketplace which has international attractiveness as a place for Chief Executive of Manchester City Council become increasingly dynamic and complex. anyone who wants to come and make (1998-2017) and former Today, there is unpredictable growth from things happen. The two goals go hand in Head of Paid Service for mature and emerging markets, while technology hand, whether it is in the regeneration of the Greater Manchester is disrupting industries and redefining the entire neighbourhoods, building links with Combined Authority (2011-2017). One of competitive landscape. There are complex global centres of growth in China & India, the chief architects of regional and global political dynamics at play, or establishing Manchester as a recognised Manchester’s resurgence not least Britain's uncertain relationship with international destination for art and culture. over the last four decades, Europe. At the same time there is significant Sir Howard now serves uncertainty about the direction of the UK as a So as we plan for the future, we must use as a strategic advisor to several public, private and whole, and here in Manchester and the north of disruption, innovation and technology to our academic institutions in England, we are getting used to devolution and advantage to ensure Manchester is embedded the UK and internationally the growing push to deepen our regional links. with the new drivers of global growth. specializing in health and social care, government reform and devolution, For Manchester, however, challenge always This is a journey that can never stop. and regeneration. brings opportunity. One of our strengths as Manchester will continue to reinvent itself, a city is our ability to adapt and reinvent, as and we will need to develop new structures we have seen with digital, creative and service and approaches to reflect our changing needs. industries, along with cultural and education This report does a decent job of explaining, assets, successfully replacing our industrial particularly for a non-Manchester audience, past. So now is a good time for our city to what has happened here and how it links to reflect on where next. Also, while it's more our growing international success. I hope important to look forward than back, this it will play a small role in provoking some of report is a useful reminder that we’ve come a the discussions we need to continue writing long way on many fronts. the next chapter of Manchester, and other cities, to ensure the jobs, prosperity and It is a reminder too that it is difficult if not opportunities we need for current and future impossible to separate what we have done generations will continue to be delivered in an to improve the lives of people in Manchester, uncertain world. The Lowry Theatre MARCH 2019 | THE BRITISH FOREIGN POLICY GROUP 5 Manchester: Soft Power Entrepreneur British Foreign Policy Group Supporting national engagement on UK Foreign Policy 1. Original Modern, a city of global influence The Original Modern City was a global city: the qualities that made it successful still count today. Manchester is today considered to be and by early 20th century had a population the world’s