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Analisi Del Settore Della Nautica Da Diporto in Canada

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Analisi Del Settore Della Nautica Da Diporto in Canada ITALIAN TRADE COMMISSION Toronto Office Analisi del Settore della Nautica da Diporto in Canada (Scafi a Motore, a Vela e Accessori) Realizzata da: Adventus Research Inc. Market Research & Technology Alignment Solutions for Innovative Organizations 35 Tanager Drive Guelph ON N1C 1B7 Tel: 519/824-7456 [email protected] Settembre 2006 Italian Trade Commission - Toronto Office 2 INDICE 1.0 SOMMARIO ESECUTIVO ...........................................................................................................................4 L’INDUSTRIA CANADESE DELLA NAUTICA – DATI PRINCIPALI ..........................................................4 PRINCIPALI DINAMICHE DI MERCATO........................................................................................................5 DITTE ITALIANE: OPPORTUNITA’, DIFFICOLTA’ E OPZIONI PRATICHE..........................................7 OPZIONI PRATICHE...................................................................................................................................................8 RACCOMANDAZIONI .........................................................................................................................................9 2.0 INTRODUZIONE .........................................................................................................................................11 2.1 OBIETTIVI E METODOLOGIA DEL PROGETTO............................................................................................11 2.2 FONTI D’INFORMAZIONE ............................................................................................................................12 3.0 IL MERCATO CANADESE DELLA NAUTICA: L’OFFERTA.............................................................14 3.1 CONSIDERAZIONI GENERALI ......................................................................................................................14 3.2 ANALISI DELL’INDUSTRIA CANADESE DELLA NAUTICA/IMBARCAZIONI DA DIPORTO........................15 3.2.1 Segmentazione per prodotti...........................................................................................................17 3.2.2 Segmentazione per Regioni.............................................................................................................19 3.2.3 Segmenti di mercato e prezzi ........................................................................................................23 3.2.4 Il Canada come centro cantieristico a basso costo.....................................................................23 3.3 I PRINCIPALI OPERATORI DEL SETTORE ...................................................................................................25 3.3.1 Analisi dei Maggiori Operatori del Settore..................................................................................25 3.3.2 I concorrenti stranieri......................................................................................................................27 3.3.3 Analisi dei Fornitori Canadesi di Componenti.............................................................................28 3.3.4 Profili di Cantieri..............................................................................................................................29 3.4 ANALISI DELL’IMPORT-EXPORT ................................................................................................................34 3.4.1 Importazioni – Principali Provenienze Globali ............................................................................35 3.5 SISTEMI DI VENDITA E DISTRIBUZIONE ......................................................................................................37 3.5.1 Distributori di componenti, montaggi e materiali.....................................................................37 3.5.2 La distribuzione nel mercato canadese delle imbarcazioni .....................................................40 3.6 LEGGI E REGOLAMENTI PER NATANTI DA DIPORTO.................................................................................42 3.7 TENDENZE ATTUALI E FUTURE ..................................................................................................................43 4.0 MERCATO CANADESE DELLA NAUTICA: ANALISI DELLA DOMANDA ...................................44 4.1 CONSIDERAZIONI GENERALI......................................................................................................................44 4.2 PROFILO DEMOGRAFICO DEI CANADESI FACOLTOSI................................................................................46 4.3 COSA VOGLIONO I CLIENTI – LE PIÙ APPREZZATE CARATTERISTICHE DEGLI YACHT .............................47 4.4 MAPPA DELLA DISTRIBUZIONE GEOGRAFICA DEL SETTORE DELLA NAUTICA DA DIPORTO .....................48 4.5 MAPPA DEI CLUB PIÙ IMPORTANTI (YACHT CLUB AND GOLF CLUB).........................................................49 4.6 SALONI DELLA NAUTICA IN CANADA .........................................................................................................50 4.6.1 Principali saloni della nautica in Canada.....................................................................................50 4.6.2 Altri saloni della nautica ed eventi di settore............................................................................51 5.0 PRINCIPALI DINAMICHE DI MERCATO .............................................................................................53 5.1 I COSTRUTTORI CANADESI DI YACHT SONO IN DIFFICOLTÀ.......................................................................53 5.2 L’IMPORT SERVE UNA QUOTA CRESCENTE DEL MERCATO CANADESE......................................................53 5.3 I DISTRIBUTORI SONO I PRINCIPALI ATTORI NEL MERCATO DEGLI ACCESSORI PER YACHT ....................54 5.4 DOMANDA COSTANTE .................................................................................................................................54 5.5 IL MERCATO CANADESE DELLA NAUTICA È REGIONALE .....................................................................54 5.6 GLI ACQUIRENTI CANADESI SONO SEMPRE PIÙ SOFISTICATI.....................................................................55 Mercato Canadese della Nautica, Altri Natanti da Diporto e delle Relative Attrezzature – 2006 Italian Trade Commission - Toronto Office 3 5.7 LE PREFERENZE DEI CANADESI PER TIPI E DIMENSIONI DI YACHT STANNO CAMBIANDO .........................55 6.0 COME OPERARE IN CANADA: LE DIVERSE OPZIONI....................................................................56 6.1 OPZIONI PER LA CREAZIONE DI UNA SOCIETÀ............................................................................................56 6.2 OPZIONI PER LA COSTITUZIONE DI UNA PRESENZA NEL MERCATO ...........................................................58 6.2.1 Potenziali tattiche di entrata nel mercato .................................................................................60 6.3 PROBLEMATICHE ........................................................................................................................................61 6.3.1 Opportunità e difficoltà per le aziende italiane........................................................................61 6.3.2 Analisi delle collocazioni geografiche ottimali...........................................................................63 6.3.3 Possibili business plan per attività nel settore canadese della nautica ................................64 7.0 SOMMARIO E CONCLUSIONI.................................................................................................................66 8.0 RACCOMANDAZIONI ...............................................................................................................................67 9.0 APPENDICI...................................................................................................................................................69 9.1 TERMINI E RAPPORTI DI CONVERSIONE ....................................................................................................69 9.2 CANTIERI CANADESI ...................................................................................................................................70 9.3 DISTRIBUTORI, IMPORTATORI E AGENTI CANADESI ..................................................................................76 9.4 YACHT CLUB, ASSOCIAZIONI ED ISTITUZIONI IN CANADA.........................................................................83 9.5 DISTRIBUTORI DI COMPONENTI E SOTTOGRUPPI PER LA NAUTICA ...........................................................87 9.6 FORNITORI DI COMPONENTI USATI DAI CANTIERI .....................................................................................90 9.7 I MEDIA DI SETTORE ...................................................................................................................................93 9.8 PORTI TURISTICI IN CANADA .....................................................................................................................94 9.9 PARCHI INDUSTRIALI DI INTERESSE PER IL SETTORE ...............................................................................98 9.10 ELENCO DELLE PRINCIPALI MARCHE STRANIERE VENDUTE TRAMITE DISTRIBUTORI CANADESI..........100 Mercato Canadese della Nautica, Altri Natanti da Diporto e delle Relative Attrezzature – 2006 Italian Trade Commission - Toronto Office 4 1.0 SOMMARIO ESECUTIVO Questo studio del mercato canadese della nautica/imbarcazioni da diporto e relativi accessori è stato completato nel periodo luglio/settembre
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