Liga BBVA, Premier League, Lega Calcio, Bundesliga and Ligue 1) • Transfer Data Only Include Fix Amounts
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ESADE Barcelona February 6th 2014 SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW 1. Technical sheet 2. Winter 2014 transfer window: Premier League vs other top European leagues 3. La Liga on going season review 4. European football table 2013/14 5. Case study: Impact of UEFA’s Financial Fair Play 6. Conclusions 7. Annexes 2 ABOUT SOCCEREX TRANSFER REVIEW Soccerex Transfer Review by Prime Time Sport provides since 2009 (originally established as Football Transfer MISSION Review) relevant data and insightful and independent analysis on the variables that influence squad designs and player transfers at main European Clubs • 2 releases published every year, related to Summer and Winter transfer windows • The objective is to combine the available data in a way that helps to CONTENT come-up with insightful analysis, rather than the publication of the information itself • Addressed to both football industry professionals and those that follow it with special interest 3 TECHNICAL SHEET • Data included refer to main divisions of top 5 European leagues ( Liga BBVA, Premier League, Lega Calcio, Bundesliga and Ligue 1) • Transfer data only include fix amounts. • Year to year comparisons refer to winter market only, unless otherwise indicated • Includes transfers that took place until January 31st 2014 • Transfer figures are gross of commissions or revenue share with other stake holders • Sign-up means new player arrivals (not total number of registered players) and Exits players leaving the team (even if on loan) SPECIFICATIONS • “Top European teams”: fix group of teams that according to Prime Time Sport are the most important in Europe (FC Barcelona, Real Madrid, Manchester United, Manchester City, Chelsea, Arsenal, PSG, AC Milan, Inter Milan, Juventus y Bayern Munich). • On going season review and European Football Table have been produced mainly with 1st half of the season at top 5 European leagues (except where otherwise indicated) • Neymar move from Santos to FC Barcelona has been kept at 57,1mio€ transfer fee, as officially described by FC Barcelona • Sales of players (or stakes of economics rights) to investment funds are not considered by the report • Director: Esteve Calzada • Head of content: Bruno Batlle TEAM • Coordinator: Aleix Piqué • Analyst: Jaume Majó • Event hosting: ESADE Business School 4 SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW 1. Technical sheet 2. Winter 2014 transfer window: Premier League vs other top European leagues 3. La Liga on going season review 4. European football table 2013/14 5. Case study: Impact of UEFA’s Financial Fair Play 6. Conclusions 7. Annexes 5 WINTER 2014 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES 1. Review Top 5 European leagues 2. La Liga BBVA 6 BACKGROUND Summer transfer window was the busiest in history, with top 5 European leagues having increase expenditure by 40% to 2,1bio UEFA Financial Fair Play mechanism, which will not allow to participate in European competitions the teams with more than 45mio€ of accumulated losses during 3 seasons until 2014/15, affects transfer decisions and increase revenue generation needs at top European clubs Wide availability in the market of free players as a result of continued reduction of the number of players in the squads New TV contracts in place at English Premier League as of this season increase purchasing capacity of its sides in more than 50% In England, Manchester United tough season on the pitch required action in terms of bringing a world class midfielder Top Premier League have been signing young talent in recent years that need to gain experience in lower profile teams and leagues In Spain, the difficulty to further grow revenues affecting the majority of clubs, along with new regulations imposed by CSD (government sports body) and LFP (Spanish professional league) result in a more strict control of the expenditure in new players 7 TOTAL INVESTMENT WINTER SIGNINGS- TOP 5 EUROPEAN LEAGUES Mio€ 491 -4,3% 328 303 290 271 112 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 European teams have invested a total of 290mio€ in player transfers at winter window, down 4,3% vs previous season. Investment has now been stable for 3 consecutive years 8 WINTER TRANSFER WINTER VS SUMMER- TOTAL EUROPE Mio€ Winter Summer 2.154 1.855 1.713 1.723 1.544 1.322 491 328 271 303 290 112 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 Winter transfer window continues to be a complement to investment taking place in the summer. This January it represented only 13,5% of amount spent in summer 2012 9 COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES Mio€ +32,3% 2.444 2.041 1.994 1.967 1.813 1.847 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 Combined investment of summer (the main driver) and winter in top 5 European leagues was in excess of 2,4bio€, up 32% vs last season and record high ever 10 WINTER WINDOW EXPENDITURE BY LEAGUE Mio€ 2009/10 2010/11 2011/12 2012/13 2013/14 268 +0,3% 146 150 120 91 82 +52% -54% 77 +0,6% 54 53 56 45 42 52 -0,2% 29 33 33 32 17 15 21 13 8 7 12 12 English Premier League lead once again investment in Europe -52% of the total, the highest ever- followed by French League 1. Spending at Italian Serie A droped 54% while La Liga continues at the bottom for one more year 11 COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES Mio€ 2009/10 2010/11 2011/12 2012/13 2013/14 881 763 703 635 539 542 478 445 447 444 426 428 400 367 294 291 262 248 247 243 271 213 203 155 140 Investment by Premier League sides was the highest ever and approaches 1bio€, as a result of yet another increase in TV revenues. For second year in a row, Spanish La Liga is the fourth European league in terms of total investment (summer plus winter) in signings 12 CONCENTRATION OF INVESTMENT BY TOP SPENDING TEAMS 2013/14 % of total summer + winter 86,7% 78,6% 62,8% 57,1% 49,8% TOP 4 73,2% 61,2% 38,2% 39,2% TOP 2 28,7% Premier League has the smallest concentration as top 2 teams (Chelsea & Tottenham) account for 28,7% of total and top 4 for 49,8% (+ManCity and ManU). On the opposite side, Ligue 1 (PSG and Monaco make 73,2%) and La Liga (Real Madrid and FCB 61,2%) are the most polarized tournaments 13 SIGN-UPS BY LEAGUE Nº. of players 95 Total 257 Loans 46 -14% Signings 51 38 37 36 21 18 11 9 49 30 27 20 26 Total number of sign-ups in Europe was down 14% to 257. For the 5th season in a row, Italian Serie A registered the highest number of signings (95). Loans and free transfers continue to represent a significant portion of the transactions 14 PLAYER EXITS BY LEAGUE Nº. of players 212 Loans Signings 134 163 83 51 45 44 24 21 49 51 32 27 13 23 15 NET ARRIVALS VS EXITS BY LEAGUE Nº. of players -4 -3 -11 -8 -15 -11 -15 -6 -7 -12 -9 -7 -34 -35 -40 -75 -83 -92 -97 -177 Winter 2010/11 Winter 2011/12 Winter 2012/13 Winter 2013/14 For the 5th consecutive season, all leagues have experimented a net decrease in the number of players, as teams are reducing players payroll. Premier League had the highest net decrease, which has been growing for 4 consecutive years 16 TOP 10 CLUBS WITH HIGHEST INVESTMENT IN EUROPE Mio€ 52,8 45,0 25,0 18,2 18,0 17,0 16,8 16,3 15,2 14,0 Chelsea Man.United PSG Galatasaray Zenit Wolfsburgo Inter Hull City Fulham Napoli Sale of Mata to ManU helped Chelsea top again a spending table after signing Matic, Zouma and Salah, closely followed by ManU. No Spanish nor German teams in the top 10 17 TOP EUROPEAN TEAMS INVESTMENT RANKING 2010-11 Mio€ 2011-12 2012-13 88,5 2013-14 52,8 45,0 38,0 37,0 31,5 23,9 25,0 20,0 18,1 16,8 17,0 13,9 14,5 11,8 10 7,4 5,0 3,8 3,5 0,6 2,8 3,0 7 top European teams (AC Milan, Arsenal, Real Madrid, Juventus, ManCity, Bayern and FC Barcelona) did not spent any cash on transfer fees. For ManCity, Bayern and FC Barcelona it was for the 3rd consecutive winter transfer window 18 BARÇA VS REAL MADRID WINTER SIGNINGS TRACK RECORD League Cost League Season Players Cost Season Players (mio€) Position (mio€) Position - - Cicinho 5 2005-06 1º 3º 2005-06 Cassano 5,5 (-12 points) - - 2006-07 1º F.Gago 20 2º 2º 2006-07 2007-08 J.M Pinto 0,4 G.Higuaín 10 (-1 point) (-7 points) - - Marcelo 6 2008-09 1º 2007-08 - - 1º Huntelaar 20 2009-10 - - 1º 3º 2008-09 L.Diarra 20 (-12 points) 2010-11 Afellay 3 1º Faubert Loan 2º 2009-10 2º 2011-12 - - - - (-5 points) (-5 points) 2010-11 2º 2012-13 - - 1º Adebayor Loan (-7 points) 2011-12 - 1º 2013-14 - - 1º - 2012-13 3º (-18 Diego López 3,5 points) 2013-14 - - 3º (- 3 points) FC Barcelona has only used winter market in 2 of the last 9 windows. Real Madrid uses winter window more often (5 of 9). This year none of them uses the winter window. 19 TOP 10 TEAMS IN PLAYER SALES VALUE Mio€ 62,0 25,0 25,0 22,0 19,6 18,0 17,2 16,0 13,2 9,5 Chelsea Newcastle Benfica Olympiakos Saint-Étienne Rubin Kazan Lazio Anzhi FC Basel Lokomotiv Moscow Chelsea is the main protagonist of winter window, topping both spending and sales tables.