Rome City Guide 2021

Total Page:16

File Type:pdf, Size:1020Kb

Rome City Guide 2021 ROME CITY GUIDE - THINGS TO SEE AND DO See inside for details about getting around, sightseeing, shopping, nightlife and more The ancient Romans called Rome the “Eternal City”. They were of the belief that regardless of what happened in the rest of the World the city of Rome would always remain standing. Rome is the third most visited city in Europe and the fourteenth worldwide. People visit from all over the world to discover the city’s impressive monuments and archaeological sites; not to mention its excellent cuisine! Explore the Colosseum and imagine how the gladiators fought for their lives in the arena, cheered by the crowd. In Circus Maximus picture the chariots smashing into each other to be first in the race and in the Roman Forum you can see what the Roman public life was like. There is so much to see in this fantastic City. Moving around – Transportation Rome Metro (open every day from 5.30 a.m. until 11.30 p.m. and until 1.30 a.m. on Friday and Saturday Since it opened in 1955, the metro has grown very little and currently only operates 37,3 miles (60 km) made up of three lines. Take line A (Orange) to get to some of the city's most important landmarks such as the Vatican Museums, the Sistine Chapel, St Peters Square and St peters Basilica. Take line B (Blue) to visit the Colosseum and the Roman Forum. Tickets can be purchased at the metro stations, at news-stands and in most corner shops. If you are planning to use public transport regularly we recommend that you buy a few tickets at a time or buy a travel card. Rome Buses As the Rome Metro is rather limited you will need to use the public bus transportation system to get to various parts of the City. It may not be the most comfortable or punctual form of transportation. Nevertheless, to get to certain monuments and museums it is essential to use the bus. Currently, Rome has 338 bus lines that run throughout the day, 22 night buses and 8,260 stops. As traffic is an important issue in Rome, do not get impatient if the buses are delayed or if you get stuck in traffic jams, as it is most likely to happen and at any time of day. In Rome there are many types of lines, here are the most popular: • Urban lines (U): The large majority. They start between 5 am and 6:30 am and finish at midnight. • Night buses (N): These lines operate while the urban lines "rest", that is to say, between midnight and 5:00-6:00 am. • Express (X): These lines are for the outskirts of Rome, for longer journeys. • Exact (E): These lines link the centre with the surrounding neighbourhoods. They run on fixed timetables. How do I catch a bus? Rome’s bus routes are possibly the most complex of Europe. The most important information is found on each bus stop. This includes the bus’s route, the first and last bus and its timetable. Many bus stops now include screens with the number of the bus and when the next is due to arrive. Where to buy a bus ticket? Bus tickets can be bought in any metro station, news-stand or convenience stores. If you are planning on using the bus regularly, we recommend you buy a few at a time or get a travel card, which might be a better option. Always validate your ticket Although it might seem like nobody in Rome validates their ticket, that is because they have monthly passes which don’t require to be inserted into a machine. However, tourists must insert their tickets in a validation machine. Rome Trams Rome’s trams are usually cleaner than the buses and are also considered by many more romantic. Nonetheless, the trams six lines are small and as it doesn’t get to the city centre this makes it less appealing for visitors. Hop on-Hop off Bus Tours: Another way to both plan your own sightseeing tour and travel easily between all of Rome's major attractions, including the Colosseum, St Peter's Basilica and the Spanish Steps, is to take one of the many Hop on-Hop off bus tours that are available in the City. You can enjoy the views from your comfortable double- decker bus and learn more about the city as you listen to your audio commentary on board. Make the most of your time in Italy's capital, exploring its historic monuments and vibrant atmosphere with a hop- on hop-off bus ticket. Admire the architectural magnificence of the city from the deck of the bus, or hop off at any of the world-renowned attractions, such as the Colosseum, Spanish Steps and Vatican. The route is designed to ensure you don't miss its most iconic landmarks. Choose from 13 languages and learn more about Rome's ancient history and timeless beauty via your own set of complimentary headphones. Stops along the route include the Circus Maximus, Tiber Island, and St. Peter's Basilica Not to be missed Colosseum: Known as the Flavian Amphitheatre, the Roman Colosseum is one of the capital's most remarkable monuments. Every year over 6 million people visit it. The Colosseum is the main symbol of Rome. This imposing construction has almost 2,000 years of history and will take you back in time to discover the way of life in the Roman Empire. The construction of the Colosseum began in the year 72 under the empire of Vespasian and was finished in the year 80 during the rule of the emperor Titus, who inaugurated the Colosseum with 100 days of games, which took the life of more than 2,000 gladiators. The Pantheon:The Pantheon of Agrippa, also known as the Roman Pantheon, is one of the architectural masterpieces of the Italian capital. It is the best preserved building from ancient Rome. The current Pantheon was built during the reign of Hadrian, in the year 126 A.D. The name ‘Agrippa’ comes from the place in which the current building is built, which was previously occupied by the Pantheon of Agrippa, which was built in the year 27 B.C but was destroyed in a fire in the year 80 A.D. At the start of the 7th century the building was donated to the Pope Boniface IV, who transformed it into a church, which it still is. Go inside the Pantheon to see the tombs of numerous Italian kings and a multitude of art works. The best- known person who can be found buried in the Pantheon is, without doubt. the painter and Renaissance architect Raphael. Outside the Pantheon is usually full of people at all hours, either photographing the imposing building or having a traditional supper in some of the terraces of the Piazza della Rotonda while they enjoy the shows put on by different street artists. The Roman Forum: The Roman Forum was where religious and public life in ancient Rome took place. The Forum and the Colosseum, are the greatest signs of the splendour of the Roman Empire that can be seen today. The Roman Forum is one of the most beautiful and interesting places in the city, Visiting Rome without walking around the Forum is like going to Paris without seeing the Eiffel Tower. As you travel along the Via Sacra, close your eyes and imagine it as it was more than 20 centuries ago, when Julius Caesar walked there. St. Peter's Square is one of the largest and most beautiful squares in the world. It is located in Vatican City, at the feet of St. Peter's Basilica. The dimensions of the square are spectacular: 320 metres long and 240 metres wide. St. Peter's Square has held more than 300,000 people. Construction of the square was completed in 1667 by the famous Italian sculptor and architect Bernini, with the full support of Pope Alexander XII. The most impressive part of the square, besides its size, are its 284 columns and 88 pilasters that flank the square in a colonnade of four rows. Above the columns there are 140 statues of saints created in 1670 by the disciples of Bernini. In the centre of the square the obelisk and the two fountains, one of Bernini (1675) and another of Maderno (1614) stand out. The obelisk, which is 25 metres tall, was carried to Rome from Egypt in 1586. Shopping in Rome If shopping is important, Rome offers plenty of options. In Italy’s capital, you’ll find a wide variety of small shops selling traditional products, high streets, department stores and top international designer boutiques. It’s a well known fact that Italians love fashion and Rome has some of the best designer boutiques in Italy. To discover these shops, head to Via del Corso, where the most prestigious boutiques are located, or to the streets surrounding Piazza di Spagna, especially Via dei Condotti, where you’ll find Prada, Gucci, Louis Vuitton or Armani. Then walk to Via Veneto, where there are other stores of the same standard. If you’re looking for counterfeit products, especially bags, you’ll be surprised at how many are available on the popular streets of Rome. It is possible to purchase a Gucci replica bag for €10.00! Souvenir shops and street stalls are found in Rome’s most important tourist spots. If you are good at bargaining, you will be able to get the typical figurines and other souvenirs for great prices.
Recommended publications
  • Domitian's Arae Incendii Neroniani in New Flavian Rome
    Rising from the Ashes: Domitian’s Arae Incendii Neroniani in New Flavian Rome Lea K. Cline In the August 1888 edition of the Notizie degli Scavi, profes- on a base of two steps; it is a long, solid rectangle, 6.25 m sors Guliermo Gatti and Rodolfo Lanciani announced the deep, 3.25 m wide, and 1.26 m high (lacking its crown). rediscovery of a Domitianic altar on the Quirinal hill during These dimensions make it the second largest public altar to the construction of the Casa Reale (Figures 1 and 2).1 This survive in the ancient capital. Built of travertine and revet- altar, found in situ on the southeast side of the Alta Semita ted in marble, this altar lacks sculptural decoration. Only its (an important northern thoroughfare) adjacent to the church inscription identifies it as an Ara Incendii Neroniani, an altar of San Andrea al Quirinale, was not unknown to scholars.2 erected in fulfillment of a vow made after the great fire of The site was discovered, but not excavated, in 1644 when Nero (A.D. 64).7 Pope Urban VIII (Maffeo Barberini) and Gianlorenzo Bernini Archaeological evidence attests to two other altars, laid the foundations of San Andrea al Quirinale; at that time, bearing identical inscriptions, excavated in the sixteenth the inscription was removed to the Vatican, and then the and seventeenth centuries; the Ara Incendii Neroniani found altar was essentially forgotten.3 Lanciani’s notes from May on the Quirinal was the last of the three to be discovered.8 22, 1889, describe a fairly intact structure—a travertine block Little is known of the two other altars; one, presumably altar with remnants of a marble base molding on two sides.4 found on the Vatican plain, was reportedly used as building Although the altar’s inscription was not in situ, Lanciani refers material for the basilica of St.
    [Show full text]
  • Life in the Roman Empire a Roman City Typically Had a Forum
    CK_3_TH_HG_P091_145.QXD 4/11/05 10:56 AM Page 133 himself. Commodus spent much of his time not governing but racing chariots and fighting as a gladiator in the amphitheater. He fought hundreds of times and Teaching Idea killed lions, panthers, and elephants—and men—by the scores. In his famous his- Roman homes were lit with terra- tory, Decline and Fall of the Roman Empire, the historian Edward Gibbon memo- cotta or bronze lamps. Have students rably described the character of Commodus as a man more intent on pursuing his make their own lamps using the own pleasure than leading his people. directions on Instructional Master 22, Commodus was strangled to death in his bath in 192 CE. After his death, the Making a Terra-Cotta Lamp. After Senate ordered that all mention of him and his reign be expunged from the doing this activity, have students records. write a description of why it would be important to have these lamps in a Another famously wicked emperor was Nero, who ruled Rome well before Roman house. Compare and contrast Commodus, from 54–68 CE. Nero was given a good education—his tutor was the the use of these lamps to the lights philosopher Seneca—but he used his powers as emperor to suit his own purposes. that students use in their own homes. In the second year of his reign, he grew resentful of his mother’s attempts to con- What are the similarities and differ- trol him and began scheming to get rid of her. After having his mother murdered, ences? What are the advantages and he later murdered his wife and then married his mistress.
    [Show full text]
  • Roman Entertainment
    Roman Entertainment The Emergence of Permanent Entertainment Buildings and its use as Propaganda David van Alten (3374912) [email protected] Bachelor thesis (Research seminar III ‘Urbs Roma’) 13-04-2012 Supervisor: Dr. S.L.M. Stevens Contents Introduction ................................................................................................................................ 3 1: The development of permanent entertainment buildings in Rome ...................................... 9 1.1 Ludi circenses and the circus ............................................................................................ 9 1.2 Ludi scaenici and the theatre ......................................................................................... 11 1.3 Munus gladiatorum and the amphitheatre ................................................................... 16 1.4 Conclusion ...................................................................................................................... 19 2: The uncompleted permanent theatres in Rome during the second century BC ................. 22 2.0 Context ........................................................................................................................... 22 2.1 First attempts in the second century BC ........................................................................ 22 2.2 Resistance to permanent theatres ................................................................................ 24 2.3 Conclusion .....................................................................................................................
    [Show full text]
  • Monteverde Area Guide
    Via Uffici del Vicario 33 – 00186 Roma – Italy Tel (+39) 06 87450447 – Fax (+39) 06 87450445 opening hours: Monday to Friday 09.00 – 13.00 / 15.00 - 18.00 e-mail [email protected] web www.rome-accommodation.net MONTEVERDE AREA GUIDE Practical information ADDRESS Bus station Via Alessandro Poerio Bus 75 to Circo Massimo, Colosseum and Termini Train Station Viale Trastevere: Bus 780 to Piazza Venezia Tramway 8 to Largo Argentina Train station (FR3) Via Antonio Cesari Quattro Venti Train Station to the Vatican (1 stop only) TEL COMMENTS Taxi station Piazza Rosolino Pilo 06 5812800 Taxi by phone Samarcanda 06 55511 Autoradiotaxi Roma 06 3570 Radiotaxi La Capitale 06 4994 Taxi to the airports Blue Car Service 06 87450447 Open Mon-Fri 9-13/15-18 Post Office Via Maurizio Quadrio 06 5899059 Open Mon-Fri 8.30-19.00, Sat 8.00-13.15 (closed Sun) Viale Trastevere 158 06 5899123 Open 8.30-14.00 (closed Sun) Change / Bank Banca Popolare Di Sondrio Via Anton Giulio Barrili, 50 06 58303646 Unicredit Piazza Rosolino Pilo 9 Banca di Roma Via Giacinto Carini 58/B Cariparma Via Giacinto Carini 75 06 58330308 Newspaper kiosks Via Cavalcanti corner Via Poerio Piazza Rosolino Pilo Via Carini corner via F.lli Bonnet Tobacconists Via Alessandro Poerio 144 Bus tickets available Via Anton Giulio Barrili 40 Internet point New Internet Point Via Francesco Massi, 12 06 5811958 Bibli Bookshop Via dei Fienaroli 28 06 5884097 Open 17.30.24 Internet point San Giorgio Viale Trastevere 92 06 5800840 Porta Portese area Pharmacy Farmacia Milani Via Anton Giulio
    [Show full text]
  • Rome Informational Booklet UCLA
    WHAT STUDENTS EXPERIENTIAL ARE SAYING LEARNING ROME TRAVEL STUDY: ROMAN HISTORY ZEHRA ABBAS History and Gender Studies & CLASSICS “As a history major, it was essential to do this study abroad trip, because it contextualized the things I had learned in my classes. It's di$erent to read about the Colosseum, but it's even better to actualy visualize the Colosseum.” GARRETT KAHRE Mechanical Engineering “My favorite part of this program is how the history seems to jump out at you. I remember one day towards the beginning of the program where! we literaly ran into the Pantheon. I mean how do you accidentaly run into one of the most famous Explore the city of Rome and History can quiet the polarizing subject. architectural buildings in the world!” learn about its ancient history and It’s one thing to read of centuries past in a monuments this summer.! textbook, an another to live among the ! city where it all took place.! FRANKLIN Study the politics and culture of SPENCER Rome from its earliest foundations African American on the Palatine hill to the triumph Studies INTERESTED IN LEARNING MORE of the new religion of Christianity, “I joined the Rome Study program because I plan on being FROM A STUDENT’S and the subsequent collapse of an PERSPECTIVE? a professor, and what a better way to get experience than empire almost 1200 years later.! Visit RomeTravelStudy.blogspot.com seeing the ancient ruins for yourself! This way I could explain a history lecture fom my own perspective.” for more information and tips! COURSE CREDITS PROGRAM FEATURES In this program, Rome is your actual classroom.
    [Show full text]
  • 9781107013995 Index.Pdf
    Cambridge University Press 978-1-107-01399-5 — Rome Rabun Taylor , Katherine Rinne , Spiro Kostof Index More Information INDEX abitato , 209 , 253 , 255 , 264 , 273 , 281 , 286 , 288 , cura(tor) aquarum (et Miniciae) , water 290 , 319 commission later merged with administration, ancient. See also Agrippa ; grain distribution authority, 40 , archives ; banishment and 47 , 97 , 113 , 115 , 116 – 17 , 124 . sequestration ; libraries ; maps ; See also Frontinus, Sextus Julius ; regions ( regiones ) ; taxes, tarif s, water supply ; aqueducts; etc. customs, and fees ; warehouses ; cura(tor) operum maximorum (commission of wharves monumental works), 162 Augustan reorganization of, 40 – 41 , cura(tor) riparum et alvei Tiberis (commission 47 – 48 of the Tiber), 51 censuses and public surveys, 19 , 24 , 82 , cura(tor) viarum (roads commission), 48 114 – 17 , 122 , 125 magistrates of the vici ( vicomagistri ), 48 , 91 codes, laws, and restrictions, 27 , 29 , 47 , Praetorian Prefect and Guard, 60 , 96 , 99 , 63 – 65 , 114 , 162 101 , 115 , 116 , 135 , 139 , 154 . See also against permanent theaters, 57 – 58 Castra Praetoria of burial, 37 , 117 – 20 , 128 , 154 , 187 urban prefect and prefecture, 76 , 116 , 124 , districts and boundaries, 41 , 45 , 49 , 135 , 139 , 163 , 166 , 171 67 – 69 , 116 , 128 . See also vigiles (i re brigade), 66 , 85 , 96 , 116 , pomerium ; regions ( regiones ) ; vici ; 122 , 124 Aurelian Wall ; Leonine Wall ; police and policing, 5 , 100 , 114 – 16 , 122 , wharves 144 , 171 grain, l our, or bread procurement and Severan reorganization of, 96 – 98 distribution, 27 , 89 , 96 – 100 , staf and minor oi cials, 48 , 91 , 116 , 126 , 175 , 215 102 , 115 , 117 , 124 , 166 , 171 , 177 , zones and zoning, 6 , 38 , 84 , 85 , 126 , 127 182 , 184 – 85 administration, medieval frumentationes , 46 , 97 charitable institutions, 158 , 169 , 179 – 87 , 191 , headquarters of administrative oi ces, 81 , 85 , 201 , 299 114 – 17 , 214 Church.
    [Show full text]
  • Chigi Palace
    - Chigi Palace - English Version Traduzione di Giovanna Gallo Ancient palace of the Sixteenth century located in the heart of Rome, it was conceived by Pietro Aldobrandini, Pope Clement VII’s brother and an important representative of the Roman aristocracy. The idea of the original plan, entrusted to the Umbrian architect Bartolini from Città di Castello, was to enlarge a pre-existent block of buildings, to incorporate some more houses and to construct a single building made of three floors with the main entrance on Via del Corso. The ownership of the palace was rather unstable because it was handed several times to other Families, such as the Detis, for almost a whole century, until 1659 when it was purchased by the Chigi family, among whose members there were also some cardinals and one Pope, Alexander VII. The Chigis were rich bankers with Sienese origins and backers of the Vatican and they changed the frame of the building, that was thus named after them. At least for two centuries the palace has been the residence of some aristocratic families and, later on, it became the seat at first of the Spanish Embassy (around the second half of the XVIIIth century ), then of the Austro-Hungarian Empire, being sold at last by the Chigis themselves to the Kingdom of Italy ( Regno d’Italia ) in 1916, when it was assigned to become the seat of the Ministero delle Colonie ( Ministry of Colonial Affairs). In 1922 Benito Mussolini, both as Italian Prime Minister and Minister of Foreign Affairs, ordered to transfer there the Ministry of Foreign Affairs.
    [Show full text]
  • Waste: Rome's Economy of Reuse
    CHAPTER 5. WASTE: ROME’S ECONOMY OF REUSE I am inside a cylindrical structure, about two meters deep and a bit less in diameter. Squatting at the bottom to examine the lower surface I glance up to see the towering structures of the imper- ial palaces on the Palatine Hill, framed in the circular opening above. My assignment is to make a drawing of the surfaces of the walls, rough bricks partially coated with what appears to be vitrified stone. The non-profit institute I helped launch — and headed for several years — has partnered with Stanford and Oxford univer- sities to carry out field research at the base of the Palatine Hill, behind the Temple of Castor and Pollux and along the Vicus Tuscus, an ancient road of Etruscan origins connecting the Tiber river to the Roman Forum. As architect for the project I move 86 ROME WORKS from trench to trench, drawing plans and sections while young archaeologists work in the dust with trowels and brushes, col- lecting their finds in ziplock bags. My training has prepared me to represent on paper my proposals for the future, and to document existing conditions in prepara- tion for renovations, but documenting the past as it is revealed is a new experience. Instead of a single phase there are many, and the lines between them are hard to discern. It is challenging to “reconstruct” the building sequence while deconstructing the stratigraphy, and to do so without destroying the very object of study. The students from California, in particular, work slowly, in awe of the age of the fragments they uncover, and fearful of making irreversible mistakes on a site which has seen two mil- lennia of human occupation.
    [Show full text]
  • Progetto Per Un Parco Integrato Delle Mura Storiche
    ROMA PARCO INTEGRATO DELLE MURA STORICHE Mura Aureliane - Mura da Paolo III a Urbano VIII Esterno delle Mura lungo viale Metronio Mura storiche di Roma 2 Pianta di Roma di Giovanni Battista Nolli - 1748 3 Mura di Roma, Grande Raccordo Anulare e anello ciclabile 4 Piano Regolatore Generale di Roma - 2003/2008 5 Ambiti di programmazione strategica: quadro di unione 1-Tevere 2-Mura 3-Anello ferroviario 1 4-Parco dell’Appia 5-Asse nord-sud 5 2 3 4 6 Pianta di Pietro Visconti (Archeologo) e Carlo Pestrini (Incisore)- 1827 7 Quadro di unione Forma Urbis Romae di Rodolfo Lanciani - 1893/1901 8 Piano Regolatore Generale di Roma - 1883 9 Piano Regolatore Generale di Roma - 1909 10 Piano Regolatore Generale di Roma - 1931 11 Piano Regolatore Generale di Roma - 1961 12 Stralcio Piano Regolatore Generale di Roma - 1961 13 Intersezioni delle Mura con gli assi viari storici e ambiti di progettazione 2 1 - Corso_Flaminia 2 - XX Settembre_Salario 3 - Laterano_Appio 4 - Caracalla_Appia Antica 1 5 - Marmorata_Ostiense 6 - Trastevere_Gianicolo Aurelia antica 6 5 3 4 14 Centralità lungo le Mura storiche 15 Parchi e ambiti di valorizzazione ambientale Villa Borghese Villa Doria Pamphili Parco dell’Appia 16 Ambito di programmazione strategica Mura - Risorse 17 Ambito di programmazione strategica Mura - Obiettivi 18 Progetto «Porte del Tempo» Museo del Sito UNESCO a Porta del Museo dei Bersaglieri Popolo di Porta Pia Museo garibaldino e repubblica Romana a Porta Portese e Porta San Pancrazio Museo delle Mura Museo della resistenza a Porta San a Porta Ostiense Sebastiano 19 Porta del Popolo (Flaminia) 20 Porta San Sebastiano (Appia Antica) 21 Porta San Paolo (Ostiense) 22 Parco lineare integrato 23 Schema direttore generale del progetto urbano delle Mura 24 Parco lineare integrato delle Mura - Progetti realizzati e approvati Responsabili del procedimento: Arch.
    [Show full text]
  • Your MADE in ITALY Shopping List... The
    Your MADE IN ITALY shopping list... The stores in Rome, especially in the glamorous fashion vias adjacent to the Spanish Steps, are brimming with ideas fresh from the catwalk. THE BIG SHOPS The Rome shopping scene is less department stores, more streets of boutiques. La Rinascente: Piazza Colonna, Open Monday to Saturday: 9.30 am - 10.00 pm and Sunday 10.30 am - 8.00 pm. Men’s accessories, women’s accessories, lingerie, men’s underwear, sportswear, streetwear, gifts, perfumes, jewellery etc. (Map 1) THE SPECIALISTS For antique prints: one of the oldest galleries of its kind in Rome, the Galleria di Castro (Via del Babuino 71) is a gallery for antique prints from the 16th to the 19th century specializing in Roman scenes. Open Monday through Saturday 10 am 8pm. (Map 2) For accessories: leading world producer of luxury accessories and clothing, at Gucci (Via Condotti 8) you’ll find quality materials, a craftsman’s care, and avant-garde designs. (Map 3) For a bag: Furla (Piazza di Spagna 22 and Via Condotti 55-56). Bags, small leathergoods, shoes, jewellery, watches, sunglasses, belts. (Map 4) For children’s clothing: Pure Sermonetta (Via Frattina 111) offers clothing for children 0 – 14 years of age. Brands include Dolce & Gabbana, Roberto Cavalli Junior and Gianfranco Ferrè. Silvana del Plato (Via della Vite 75) sells clothes for children 0 – 12 of age by some of Italy’s most prestigious companies as well as handmade baby clothes in wool, cotton and cashmere made to order. (Map 5) For chocolate: hidden down a tiny alleyway, Chocolate & Praline Cioccolateria (Vicolo della Torretta 18) has delightful presentation boxes of traditional chocs and candied fruits with organic ingredients.
    [Show full text]
  • The Shops and Shopkeepers of Ancient Rome
    CHARM 2015 Proceedings Marketing an Urban Identity: The Shops and Shopkeepers of Ancient Rome 135 Rhodora G. Vennarucci Lecturer of Classics, Department of World Languages, Literatures, and Cultures, University of Arkansas, U.S.A. Abstract Purpose – The purpose of this paper is to explore the development of fixed-point retailing in the city of ancient Rome between the 2nd c BCE and the 2nd/3rd c CE. Changes in the socio-economic environment during the 2nd c BCE caused the structure of Rome’s urban retail system to shift from one chiefly reliant on temporary markets and fairs to one typified by permanent shops. As shops came to dominate the architectural experience of Rome’s streetscapes, shopkeepers took advantage of the increased visibility by focusing their marketing strategies on their shop designs. Through this process, the shopkeeper and his shop actively contributed to urban placemaking and the distribution of an urban identity at Rome. Design/methodology/approach – This paper employs an interdisciplinary approach in its analysis, combining textual, archaeological, and art historical materials with comparative history and modern marketing theory. Research limitation/implications – Retailing in ancient Rome remains a neglected area of study on account of the traditional view among economic historians that the retail trades of pre-industrial societies were primitive and unsophisticated. This paper challenges traditional models of marketing history by establishing the shop as both the dominant method of urban distribution and the chief means for advertising at Rome. Keywords – Ancient Rome, Ostia, Shop Design, Advertising, Retail Change, Urban Identity Paper Type – Research Paper Introduction The permanent Roman shop was a locus for both commercial and social exchanges, and the shopkeeper acted as the mediator of these exchanges.
    [Show full text]
  • Calendar of Roman Events
    Introduction Steve Worboys and I began this calendar in 1980 or 1981 when we discovered that the exact dates of many events survive from Roman antiquity, the most famous being the ides of March murder of Caesar. Flipping through a few books on Roman history revealed a handful of dates, and we believed that to fill every day of the year would certainly be impossible. From 1981 until 1989 I kept the calendar, adding dates as I ran across them. In 1989 I typed the list into the computer and we began again to plunder books and journals for dates, this time recording sources. Since then I have worked and reworked the Calendar, revising old entries and adding many, many more. The Roman Calendar The calendar was reformed twice, once by Caesar in 46 BC and later by Augustus in 8 BC. Each of these reforms is described in A. K. Michels’ book The Calendar of the Roman Republic. In an ordinary pre-Julian year, the number of days in each month was as follows: 29 January 31 May 29 September 28 February 29 June 31 October 31 March 31 Quintilis (July) 29 November 29 April 29 Sextilis (August) 29 December. The Romans did not number the days of the months consecutively. They reckoned backwards from three fixed points: The kalends, the nones, and the ides. The kalends is the first day of the month. For months with 31 days the nones fall on the 7th and the ides the 15th. For other months the nones fall on the 5th and the ides on the 13th.
    [Show full text]