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• Human 2.0 – is it time for the Three Laws?
• Is Technology saving Advertising?
• Fake News is in the News
• Can your business succeed without digital marketing?
• Primedia Unlimited Malls Turning Malls into Smart Destinations
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VOLUME 5 ISSUE 2 Nex Media Magazine has grown and as a result the response from the industry has PUBLISHER: Vikesh Roopchand, Cell: 082 576 7345 been unprecedented. With each year the [email protected] number of people wanting to receive the magazine increases. Until now Nex Media EDITOR: Mark Norris, Cell: 082 850 4929 has been available on a free [email protected] subscription basis. CONTRIBUTORS: Mark Thomson Bryden Morton and James Bisset In order to ensure that our loyal readers Ivan Israelstam Chris Blair Pranesh Ramrethan Oscar Tshifure Dylan Kohlstädt Johan Walters continue to receive their copies we are Keith Solomon Olivia Colville Lauren Timmer-Somer introducing a paid subscription. SALES AND SUBSCRIPTIONS: Sentient Publishing Get your subscription to Tel: 011 475 5095 [email protected] Nex Media today and receive: OPERATIONS: Sharvina Roopchand, Tel: 011 475 5095 Dineo Moilwa, Tel: 011 475 5095 • Free delivery • Award winning coverage of DESIGN & LAYOUT: Bert Johnstone – Sentient Publishing major industry trends. • All at a discounted rate PRINTING: Business Print Tel: 012 843 7600 Subscribe today and take advantage of this PAPER: Supplied by Papercor special offer and ensure you’re at the TEXT: Sappi GalerieArt Plus Gloss – 130gsm forefront of the headlines affecting COVER: Sappi GalerieArt Silk – 300gsm Tel: 011 613 7990 your industry.
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COPYRIGHT © 2017-2018 SENTIENTPUBLISHING. all rights reserved. No part of this publication may be reproduced in any material form or transmitted to any other person without the prior written permission of Sentient Publishing. The copyright in this publication and the material herein (including without limitation the text, artwork, photographs and images) is owned by Sentient Publishing and its licencors. While the information contained in this publication has been presented with all due care, Sentient Publishing does not warrant or represent that the information is free from errors or omission. Sentient Publishing takes no responsibility Email for the accuracy, currency, reliability and correctness of any information included in the information provided by third parties or for the accuracy, currency reliability and correctness of links or references to information [email protected] sources (including Internet sites) out of Sentient Publishing. or call 1 011 475 5095 Nex Media • MARKETING IS POINTLESS! Make marketing relevant again
ll of us, irrespective of the industry we are in or the job we do, face difficulty in staring our challenges in the face and seeing them as opportunities in the making. I am referring to those challenges which actually present a stumbling block to our progress but which we are unable to think about or even consider due to their gravity.
A personal observation, which has been confirmed by a few different players in recent weeks, is that the marketing industry as a whole, is struggling to retain or find its relevance in the modern world. This is clearly a generalisation, but as a generality, modern clients are more savvy about what they want and they are calling the shots. The days of marketing people dictating to the client are over. You can suggest, cajole or even strong-arm your clients but when it all comes down to it, the client has taken back the final say.
This is not to say that you cannot charge for the genius of pure creativity, nor does it mean that your opinion is irrelevant. What it does mean is that you have to take your clients into account and consider them as a contributor to their own marketing campaigns. Measurability has never been more important. It is no longer acceptable to simply tell clients what you have done and achieved, you will have to prove it.
To ensure that you continue to remain relevant in the modern world where clients know what they want, and more importantly what they don’t want, you may have to face those hard questions head on. Determine what it is that you are doing and whether that equates to what your clients want and expect of you. It is something we should all do periodically – even though it may be uncomfortable or even down-right painful. This way you can secure your future.
This issue carries a wide spectrum of articles on a range of topics in the marketing and communications space. Some of it may be news to you while some will be seem to be nothing more than common sense. Either way, you will definitely find something of interest. Our cover feature looks at a new approach to malls where shoppers become the focal point of the marketing activities associated with shopping malls. It is this type of refocusing that will reap benefits for all parties.
So till the next time, enjoy and keep re-inventing.
Mark Norris
Editor
www.nexmedia.co.za 42 Human 2.0 – Is it time for the Three Laws? ...... 24
Without print how successful is your campaign? ...... 26
Editorial ...... 2 Can your business succeed without digital marketing? ...... 28
Primedia Unlimited Malls turning Malls into Smart Destinations ..... 4
APEX awards 2017 The results of the ‘work that worked’...... 32 Public relations has evolved ...... 8 How to Comply with Equal Pay for Work of Equal Value? ...... 34
Zippy Labels – overcoming adversity to bring labels to your shelves ...... 36
Will current marketing practices still be relevant in 2030? ...... 12
Six Sigma The quality standard ...... 14
New employers fall prey to LRA provisions ...... 40 Is Technology saving Advertising? ...... 16
Increased visibility improves retail supply chain, enhances returns Fake News is in the News ...... 18 policies ...... 42 4 Ways to Use WhatsApp in your Business including Do’s and Don’ts ...... 22 Nex News ...... 46
3 Nex Media • Vol 5 Issue 2 Nex Media • PRIMEDIA UNLIMITED MALLS TURNING MALLS INTO SMART DESTINATIONS Primedia Unlimited Malls turning Malls into Smart Destinations
Think of your local mall… What comes to mind? Opportunity or panic? Excitement or dread? The answer may depend, to a certain extent, on the time of day or month that you consider visiting the mall. However, few people would actually consider visiting a shopping mall an experience. www.nexmedia.co.za 4 his is where Primedia Unlimited Malls comes into its own. Its aim is source of data is the malls themselves. A critical element, especially if the malls to transform a visit to a mall into a unique and enhanced shopping can digitise the data they are collecting. This is based on the activity which is experience. With their service offering consisting of four main areas of taking place within the malls. The fourth source of data is the research expertise, including media, activations, shopper marketing and digital, PU commissioned from various sources but which is all centred around TMalls are paving the way for smarter and more intuitive mall landscapes. the shopper. But what does this entail? In a word – data. And lots of it, most of it about you. Molefi explains, ‘As a business, we have built a portal which becomes our one Now consider malls from another perspective, that of the brand owners, retailers source of truth, called Smart Dashboard. The aim of this tool is to connect all four and agencies. You may think that the only consideration would be the need to sources of data into one environment which will give us easier access and be achieve maximum volumes of traffic through the malls. While this is important, able to overlay all the various forms of data, firstly to test the data and, secondly it is not the only consideration. Other factors include ensuring that you have your to give us better insights. This will allow us to do two things: to engage with the brand in the right mall for the shoppers you want to attract, that your advertising shopper better and; to assist us with decision optimisation. It will allow us to is ideally placed and that you are advertising the right items to attract customers, provide real-time information to the property owners.’ showing that you know everything possible about your customer base and what they want. The requirement for this knowledge is once again data. This plethora of data has given rise to the development of the 12 products which PU Malls will use to improve the shopping experience for customers and aid There is a third player in the success and enhancement of mall advertising. property owners, retailers and advertisers. The Smart Dashboard is the first of The mall owners and their tenants. The consideration here must be location. these new tools and will act as the central aspect of the service offering from The mall they are in, its location and the type of tenant, should meet the PU Malls. requirements of the shoppers visiting the mall. This is as much about demographics and psychographics as geography plays an important part. With its expertise and experience in the shopping mall environment PU Malls has Here, once again, the solution lies in data. developed a data segmentation tool designed to identify the ‘Best Fit’ for each advertiser and brand. Powered by the multi-layered Smart Dashboard, the Smart With all of these factors in mind and the understanding that data holds the Mall Matrix tool uses data variables and algorithms to generate an intensity capability to provide the solution, this link and investment in data from the index to identify shopping malls that will result in the best ROI for each brand company provides a ‘Common Purpose’ for all players according to Molefi campaign. In essence, this will allow brands to target their advertising Moloantoa, Chief Executive Officer of Primedia Unlimited Malls. and marketing campaigns to the malls which will produce the best results for their products. The task of determining how that common purpose is achieved is the focus of the recently re-structured PU Malls, this was one of the primary reasons that the Given the fact that the aim of these products is to improve the customer’s company underwent a year-long rebrand. Molefi comments,‘As the leaders shopping experience, many of the products are directly aimed at the customer in the industry providing integrated mall media, shopper or at determining the activity of the customer. Mall TV is a ceiling mounted unit marketing, activation and digital solutions in South Africa, it with a screen on each side facing the direction of traffic in the mall. The units became evident that we needed to re-evaluate and enhance our are located in areas of convergence where foot traffic is high. The aim is to give offering to stay relevant in this ever-changing market to ensure shoppers short snippets of marketing material related to brands available within we continue to meet the needs of the shopper. This re-brand is the mall. part of our coming of age and is pivotal to our ability of creating memorable and impactful shopper experiences that deliver value to all stakeholders, more importantly, the shopper.’
The process of re-branding brought with it a complete change in the internal operations of the company, as well as a revision of the products offered. Essentially, it was a period of intense introspection to determine better methods to improve the overall experience of the shopper with a view to giving all players the specific results they desire and build on key partnerships.
He added, ‘In order to keep ahead of the market and industry, our new branding has enabled the creation of a consistent and recognisable brand, without losing the prominence of our individual centres of excellence, led by experts.
‘To this end, we have transformed our business to include Product Managers. This new structure will focus on ensuring we provide bespoke and creative solutions for clients, in which we have seen a very strong uptake from brands and mall owners on providing solutions rather than services.’
In addition to the restructuring of its organisation, PU Malls have also created 12 dedicated products designed to improve the experience of the shopper, increase footfall to malls and to specific retailers within the mall. The basis of these new products is the very data which will be used to improve the shopper experience, retail sales, impactful advertising campaigns and assist mall owners in optimal decision making.
PU Malls makes use of four different streams of data. The first is the general Mall TV works hand-in-hand with the next product, 3D standees which offer data which it is able to be purchased. This is syndicated data which is readily varying levels of interactivity and can be designed to further increase the impact available for sale. The second is PU Malls’ own data which has been generated of the snippets seen on the Mall TV displays. These life size standees can be as a process of doing business since 1996. PU Malls is now leveraging that data used to create anything which fits in with the theme of the campaign. to better understand malls, shopper demographics and landscapes. The third
5 Nex Media • Vol 5 Issue 2 Nex Media • PRIMEDIA UNLIMITED MALLS TURNING MALLS INTO SMART DESTINATIONS
provided. This can be branded or linked to a specific tenant to create interaction between the brand and the customer.
Measuring and recording customer activity is important not only for the tenants and property owners but also for the customer. While this may seem to be a bit of a strange statement to make, it is nonetheless true. By actively recording activity, trends and patterns can be established which will allow steps to be taken to give shoppers what they want.
An often-under-utilised resource is the Digital Store Directory. Not only do these interactive units assist shoppers in finding their way around the mall, they can also offer an additional source of connectivity with shoppers for brands within the mall. This can be done through special offers or as simply as restaurants Cam Track measures foot traffic entries and exits through calibrated ‘virtual uploading their menus. gates’. This allows dwell time and point of access and egress to be measured giving dominant directions of movement. Cam Track uses points such as age, Smart Network is a mall media and activations solution targeted at supplying gender, mood, distance from the camera track customer activity. An important media solutions for tenants in shopping malls, independent retailers and local element is that the information gathered from this system is completely small and medium enterprises in the immediate catchment area of a mall. It anonymous ensuring that privacy is maintained and protected. bridges the gap between local businesses and shoppers, where a need was identified. In the mall environment, it allows for smarter and more All of these technologically advanced products are designed to improve targeted communication. engagement between the shopper and his or her environment within the mall. One element which is very important in this process is the human aspect. SkyFii, is a new digital system which provides powerful data analytics on shopper Taking this into account, Smart Lead was developed which entails a process of behaviour obtained from WiFi, foot counters, CCTV, web activity, social media promoters interacting with shoppers to obtain specific information and help activity and point of sale to unlock meaningful insights for venue performance create customer databases. In return, Smart Lead can send the shopper a reporting. It has the capability to engage with shoppers through various methods promotional voucher related to the topic of the survey. It can work with most including e-mail, sms and social media, among others. brands and creates customer loyalty, depending on their opt-in preference.
SkyFii works with Smart Track which actively counts and measures dwell time The final product is Ideation which is a strategic approach to big-idea thinking of unique visitors to individual venues within the mall by tracking their devices’ for campaign executions within the mall environment. It brings together data-led mac addresses – a unique identifier on every digital device. It uses strategically insights and strategy with creative direction, copywriting and marketing skills positioned access points which are calibrated to map out the stand space. across a range of media to create shopper marketing and brand campaigns Any WiFi active device that comes into the mapped area is picked up and its which are unique and appealing. movement within the area mapped. This gives the tenant the ability to know which sectors of the mapped area attracted the most attention. Molefi commented, ‘These dedicated products which we have created, under the guidance and expertise of our Product Managers, work hand-in-hand to create experiences for shoppers which changes their perception of the mall and creates a relationship between them and the mall or specific tenants and brands within the mall environment. In return, the tenants and the property owners benefit. This is where the concept of common purpose comes to fruition as all parties in the chain perceive and receive a real and tangible benefit.’
‘At the end of the process, it is all about data, measurability and analytics and this what we offer mall and mall tenants to assist them in moving closer to their shoppers. Only by having a customer-centric approach can they understand what it is that shoppers want and how they can go about giving it to them.’
Primedia Unlimited Malls has relationships with over 70 malls countrywide. The roll-out of its new product offering has already begun and will start making an impact at a mall near you. Be prepared to start spending a lot more time at malls PU Malls WiFi is a service whereby free WiFi in public access areas can be enjoying new and exciting advancements based on memorable experiences. www.nexmedia.co.za 6
Nex Media • PUBLIC RELATIONS HAS EVOLVED Public relations has evolved By Oscar Tshifure, CEO of HOSI PR & Government Relations Consultancy (Boutique agency) and Business Development & Client Liaison Director at Plus 94 Research
Public Relations is not a new phenomenon. It’s been around for over two centuries, the industry has evolved at an unimaginable rate, driven primarily by the introduction of new technologies and innovations in communications. The question is how far can it still go? How can public relations professionals leverage technology to set themselves apart from the rest, and in turn meet the communication needs of the 21st century and demands of the Y Generation? www.nexmedia.co.za 8 lthough the industry can be dated to as far back as the 1800s, the title endless opportunities to engage their audiences and grow their market base. of ‘father’ of public relations seems to be largely attributed to Edward Bernays and Ivy Lee. In 1906, Lee was influential in driving Traditional communication campaigns encompass event coordination, communications for industrialist John Rockefeller and changing crisis communication, reputation management, trade shows, sponsorship Aperceptions of his image with employees. But public relations has changed opportunities and press release distribution. Traditional platforms of considerably since then. communication in traditional public relations require long lead times compared to digital PR, which is driven through digital channels of Back then, press releases, company information and newsletters were distributed communication and is almost instantaneous. Channels include: online from companies to the media via the postman, and communications professionals publications, social media, Search Engine Optimisation, which presents had to build strategic relationships with postmen to make sure that they met the opportunities for link building across channels on the web to create deadline for mail collection. enough web traffic to build and enhance brand awareness.
Today, public relations professionals have the luxury of ease of access to The focus of digital public relations is on tactical positioning that leverages digital communication channels that enable the effective distribution of information channels of communication to position brands online and increase their online through diverse sources. presence through online engagement with bloggers, online publications, online journalists, and identify the best possible digital channels to position brands. While PR has evolved, some basic principles of the trade have not. Back in 1906, Conversion rates on digital public relations are instantaneous, the Return on Ivy Lee stated that the ‘press and public should receive accurate and timely Investment can be measured almost immediately with GoogleAnalytics, and information regarding a company’s actions’. While there are criticisms of his social media tracking tools increasingly make it easier to track convergence work, this statement, along with many others that followed, set the tone in and traffic. This is now the future. defining public relations as we know it today. While there are those who have diverted PR to what we popularly know as ‘spin’, the principles are and should Digital communications channels and measurement tools are changing the be to provide the public with accurate information about companies and actions, game, and increasingly putting more pressure on public relations agencies and and to position brands in a relevant and credible manner. Spin is something professionals. The world in which we live is demanding that agencies innovate, else, certainly not public relations. or they will be left behind. Those that will survive are those that can integrate traditional and digital public relations into the way in which they work. While Image management is about building mutually beneficial relationships between there is still room for traditional PR, there is no promise of what the future may organisations or individuals and their target audiences or stakeholders, and hold for purely traditional public relations agencies. engaging them in a manner that enables them to better understand the organisation and its actions. According to the SA Social Media Landscape Research 2017 research done by World Wide Worx in collaboration with Ornico, in South Africa in 2016 ‘no single The first social media network site was launched in 1995 in the United States, social network has redefined the social landscape, in the way that Instagram and was called Classmates.com. Classmates.com was designed to keep learners and YouTube did in the previous two years’. Instagram grew by 32 per cent to 3.5 connected and enable them to share memories even after high school. In 2004, million users; YouTube has seen a massive increase in engagement with brands when Facebook was launched, also intended to keep students connected, no one with 8.47 million users in South Africa; Facebook is now used by 14 million South expected what was to come next, the age of social media and SEO. Today, over Africans; Twitter is used by 7.7 million people and LinkedIn by 5.5 million. 1000 social media networks exist, providing companies and individuals with
9 Nex Media • Vol 5 Issue 2 Nex Media • PUBLIC RELATIONS HAS EVOLVED
With over 2.65 billion people using social media, the opportunities for what local relations professionals would be able to deliver what the industry is about, and global brands can do with digital public relations are endless. We cannot instead of the ‘spin’ that we often see today. dispute that the opportunities that it presents are unlimited and relevant for today’s audiences. To an extent, the digital revolution is forcing traditional public relations practitioners to adapt to digital communication. Social media networks Digital public relations presents the opportunity to self-publish information and have transcended time and space, giving those on board with digital public content without necessarily having to use traditional newspapers or broadcast relations the opportunity to engage audiences 24/7 from anywhere in the world. channels. YouTube presents self-broadcast opportunities, LinkedIn and Facebook present self-publishing tools for the distribution of content and positioning of About Oscar Tshifure people and brands, Twitter is enabling organisations and individuals to drive conversations about brands and issues of audience interest, Instagram and Oscar has over ten years’ experience in public relations, reputation Pinterest are providing eclectic and boundless brand positioning prospects for management, government relations and business development, which he consumer and lifestyle brands, while WhatsApp is pushing the boundaries in gained while working with a number of clients in sectors such as Mining, the viral spread of information. Waste Management, Financial Services, Education, Health, Power Utility, Media, Market Research, Construction and all three spheres of Government. While digital channels present limitless opportunities, we have seen the devastating effects of digital communications gone really bad, including the He holds a BTech in Public Relations Management from the Tshwane University recent surge of fake news and fake tweets, cat phishing and spam on digital of Technology, Pretoria and a diploma in Public Administration from Oxbridge channels, and its ability to ruin brands overnight. Academy, Cape Town. He serves as a Director at two non-profit organisations namely the South African Reading Foundation (trading as Read A Book SA) and Among some examples of digital communications gone really bad is the The Sifiso Falala Foundation. Oscar is also a member of the Academic Advisory Outsurance 2017 Father’s Day advert, which insinuated that black men are not Committee for the Department of Integrated Communication at the Tshwane good fathers. The resulting Twitter nightmare clearly shows consumers must University of Technology. He continues to impart knowledge as a guest lecturer never be taken for granted and demonstrates the viral impact of social media as for the Department of Marketing Management at the University of Johannesburg. a powerful consumer communications channel. The outrage on social media that followed the advert influenced the wide spread of negative publicity generated Oscar is currently completing across print, radio, TV and online media, and the viral impact of how quickly his MTech in Public Relations digital platforms can drive communication. While Outsurance has since taken Management with the chosen down the video, content from other digital channels cannot be wiped out, topic: ‘The agenda setting role therefore this is not just a dent in the company’s reputation, there may also be a of Facebook in the 2016 South dent in the company’s pocket. In the digital age, companies cannot afford to make African Local Elections’ and such mistakes, they ruin brands, which is very costly. We cannot overlook the plans to pursue his Doctoral fact that social media and digital communications expose brands and people to degree in 2018. critique, and demand brands to be more accountable for the promises they make and deliver. The power dynamics have changed, the consumer now has a voice Oscar is currently the CEO of – and a very strong one. The upside of this is that credible brands are listening HOSI PR & Government Relations to their customers or target audiences, and are engaging on issues raised, while Consultancy (Boutique agency) those that don’t either, chicken out of or shy away from social media to avoid and Business Development & the damage that can be caused to their brands. Client Liaison Director at Plus 94 Research. However, when we look back at what public relations was about in the 1900’s, and then refer to modern public relations (the provision of accurate information about a company and its actions), in following this formula the majority of public Oscar Tshifure www.nexmedia.co.za 10 C
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K Nex Media • WILL CURRENT MARKETING PRACTICES STILL BE RELEVANT IN 2030? Will current marketing practices still be relevant in 2030?
As marketers it is essential for you to stay abreast of the current trends in order to assist your clients to remain relevant and current. However, every once in a while it is important to look a bit further down the road to see what is going to be coming and what is going to influence consumer behaviour in the longer term.
www.nexmedia.co.za 12 uromonitor International is a research organisation which looks closely at services and amenities in the densely populated urban areas than in rural or all aspects of business to determine what the future is likely to hold. In suburban areas. It is estimated that by 2030 as many as 5 billion people will be this synopsis of a Euromonitor white paper on ‘The future consumer – living in 1,7 billion urban households globally. It is also easier to measure the households in 2030’ we look at the factors that will influence consumers contribution made by a city to a country’s national wealth. Ein the coming decade or so. One of the side-effects of increased urbanisation is the popularity of apartments. The white paper looks at the nucleus of modern society, the household This provides a solution for housing large numbers of people in limited urban which it considers to be a small group of persons who share the same living spaces and they offer easy access to utilities and services – including digital. On accommodation. They need not be related, but pool their income – in part or the plus side this this will create a burgeoning market for mortgages and property whole – to purchase goods and services. Perhaps the biggest single factor of rental. One the downside, one of the results is the problem of over-crowding modern living is the growing trend towards single-person households. This is which carries with it the potential for disease. the largest growing type of household and will continue to grow at an increasing rate. Another trend which will have far-reaching implications is the expansion of internet access resulting in digitalisation of households. By 2030 the majority Factors contributing to this are numerous and include an ageing population. of households will have access to high-speed digital services including online Whilst the elderly do not necessarily choose to live alone. As the average life video, gaming, gambling, social media, e-education and e-health. This will result expectancy increases the number of elderly people also increases. We have in a phenomenon known as ‘cocooning’ in which the inhabitant is not required to now reached the position where a full quarter of the world’s population is in the leave their house. E-commerce will allow for delivery of all necessary products over 50 age group. The fact that so many of them are single is generally due to and services directly to the door. In addition, a growing volume of e-commerce the break down of the extended family unit through divorce, death and children will be conducted from mobile devices such as smartphones and tablets or via moving away. smart TVs rather than from PCs.
On the other end of the scale, younger people are focusing on self-development While a higher level of education will result in more single-person households, with their priorities on academic and career pursuits rather than on families. expanding digitalisation will result in the pursuit of higher levels of education. More women are opting for careers and educational opportunities rather than Throughout the period of 2016 to 2030, the number of household heads with on the traditional activities of relationships and children. An extension of this is higher education globally will increase by around 100 million which will the fact that the world has become smaller through easy and cheap global travel. consequentially enable more knowledgeable consumption of online products. Added to this is the easy accessibility to technology and entertainment which means that people have greater freedom of choice of how they spend their What this means for marketing organisations is that it will be necessary to free time. effect a shift in the type and method of message transmission to a potential audience. It will also mean that audiences are more discerning which will This growing trend to single-person households is directly linked to the trend of require more fact-based marketing, rather than merely appealing to emotions. increased urbanisation. Urban areas offer features which are attractive to the The challenges and opportunities will be fairly evenly balanced but both will younger sectors of the population. In addition, they are more desirable from the require equal dedication. point of view of the state in that it is easier and more cost-effective to provide
13 Nex Media • Vol 5 Issue 2 Nex Media • SIX SIGMA THE QUALITY STANDARD Six Sigma The quality standard by Pranesh Ramrethan (A. CRQP) (SS BB) (Dip. Operations/ Production/ Quality) (Bsc Hons)
Six Sigma – An Introduction Six Sigma was developed in the eighties (1980s) by Motorola and indeed has its roots in Statistical Process Control (SPC) first appearing in the twenties (1920s). Bill Smith (Father of Six Sigma), a Motorola employee garnered numerous awards and recognition of his vital work in improving America’s manufacturing sector profitability, was proud of his role leading to Motorola winning the coveted Malcolm Balbridge National Quality Award in 1988, after Motorola implemented his Six Sigma principles, and only two years later. The evolution of Six Sigma as we know it today would have thrilled the late Bill Smith, who sadly passed away of a heart attack while at work.
tatistically the Six Sigma purpose is to reduce process variation in data analysis to reduce or eliminate defects, with a defect being anything that order that virtually all products and services meet or exceed cust causes customer dissatisfaction such as the following: omer expectations, defined as being only 3.4 defects per million a. A light bulb that fails after a few days occurrences (3.4 DPMO). b. A customer service call that results in excessive hold time S c. An underwriter making a typographical error resulting in delayed approval Effectively Six Sigma is a process improvement methodology using statistical www.nexmedia.co.za 14 The various levels of training in Six Sigma can be summarised on the poorly operating process various levels as follows: e. Control – New and improved controls and monitoring of process a. Master Black Belt implementation in ensuring process gains are maintained to prevent original b. Black Belt problem from re-appearing. c. Green Belt d. Yellow Belt 2. Process design/ re-design e. White Belt In instances, merely improving an existing process may not be sufficient, requiring design of new processes or re-design of existing processes, several reasons A true Six Sigma process yields 3.4 defects per million opportunities. In other being as follows: words, there is a 99.99966% probability that the process will not produce a. Replacement of one or more core processes rather than repair of the process a defect. by an organisation b. Simply improving existing processes will never meet customer expectations Why strive for Six Sigma when 99 per cent (3.8 Sigma) is acceptable? quality level Some of the reasons can be summarised as follows: c. Opportunity identified by organisation offering entirely new product/ service a. At 3.8 Sigma, we’ll have unsafe drinking water 15 minutes per day, while at 6 Sigma, we’ll have 1 minute of unsafe drinking water every 7 months Similar to process improvement where a five-step approach is utilised, but this b. At 3.8 Sigma, we’ll have 5000 incorrect surgical operations every week, time for design/ re-design of a process while at 6 Sigma, we’ll have 1.7 incorrect surgical operations every week a. Define – New process goals considering customer requirements c. At 3.8 Sigma, we’ll have seven hours without electricity every month, while b. Match – Performance requirements for new process matching goals at 6 Sigma we’ll only have 1 hour without electricity every 34 years from above c. Analyse – New process outline design based on performance requirements The Airline Example analysis for new process Airlines operate above the 6 Sigma level, they have a less than 0.5 failure per d. Design and Implement – New process detailed design from outline design million flights. While passengers may take comfort at the safety record, the and implementation thereof baggage operation is another story. Typical baggage operation is another story e. Verify – ensure conformance of new process and introduction of controls for with baggage operations less than 3.5 Sigma level (greater than 22 000 defects maintaining such process per million opportunities). 3. Process Management Given a choice to improve baggage handling performance or flight safety, Fundamental change constraints are based on how the organisation is intuitively one would rather opt for improving flight safety over baggage managed and structured, often Six Sigma becomes time-consuming and handling because lives are more important. challenging considering change management and its associated factors.
Six Sigma Conversion Table While Process Management utilises the same DMAIC process as discussed above, it is more comprehensive in application thereof and includes the 1 691.462 69% 31% following steps:
2 308.538 31% 69% 1. Define – Customer expectations of the problem 2. Measure – What is the frequency of defects? 3 66.807 6.7% 93.3% 3. Analyse – Why, when and where do defects occur? 4. Improve – How can we fix the process? 5. Control – How can we make the process stay fixed? 4 6.210 .62% 99.38% The tools available to a Six Sigma practitioner is large, it is presented only 5 233 .023% 99.977% briefly here, and from a practical perspective. In South Africa Six Sigma has not necessarily taken off as for instance in the US. In South Africa Six Sigma is driven 6 3.4 .00034% 99.99966% by international/ global companies operating here, such as GE, while the average organisation has not taken to it. The potential for organisations in South Africa to benefit is huge and a great void on the route to improved customer service levels and associated benefits.
The three basic elements of Six Sigma can be summarised as Bibliography 1. Process improvement Pranesh Ramrethan is an expert in 2. Process design/re-design and Quality Management Systems along 3. Process management of existing processes. ISO 9001/ 14001/ 18001 QMS, Lead Assessor/ Auditor for Integrated 1. Process Improvement QMS and a Six Sigma Black Belt In Process improvement, root causes elimination of performance deficiencies with a range of experience in a being the purpose, which is the real cause of problems for organisations, may variety of industries. Pranesh prevent operational excellence as we know it. As a result a five-step (DMAIC) Ramrethan volunteered and was approach is utilised as follows: party to a number of international a. Define – problem identification and project team formation with resources agreements including the initial DRC and responsibilities Ceasefire Agreement, SA-Algeria b. Measure – current situation based on pre-improvement data gathering and Bi-National Commission (BNC), analysis and preliminary prognosis G24 World Nations Progressive c. Analyse – Root cause identification based on hypothesis and testing of other Governance, to mention the least. theories around the problem d. Improve – Re-design and process changes through change management to Pranesh Ramrethan
15 Nex Media • Vol 5 Issue 2 Nex Media • IS TECHNOLOGY SAVING ADVERTISING? Is Technology saving Advertising? By James Bisset Executive Creative Director of Lima Bean
Advertising as we know it is about to die. www.nexmedia.co.za 16 his is great news, because it deserves an abrupt death. If you’ll excuse obvious regardless of technological advancements. But, better late than never. the sweeping generalisation and world-weary cynicism, it’s long been a soulless space that preys on the weak; a race to the bottom where Oh, also make sure your product is everything you say it is. Tmarketers shamelessly and lazily try to trick consumers out of their cash. Finally, some accountability Of course, there are many exceptions, but advertisers have traditionally gone for Yes. Well, kind of. We’re moving from advertising-en-masse to a more niche the low-hanging fruit. They pick an insipid message, make some lofty promises model. Where you can reach precisely the audience you’re looking for. We’re and spray it tastelessly across whichever channels they deem appropriate. entering an exciting new era, where good people are more demanding, more discerning, more powerful, and can hold advertisers to task. Expectations are Unfortunately it’s proven to be a winning formula. But this is changing. higher and advertisers need to be on their game.
Technology Brings Choice But, before we throw a party, let’s temper all this excitement with some realism. In a great irony, consumers (hereafter referred to as ‘good people’) are blessed There are still some obvious concerns: with more choice than ever. So, forget those six delicious new flavours, if the delivery of that message isn’t compelling, nobody’s going to listen to it. There will continue to be chancers, and channels prepared to give them a voice. There will continue to be spam and empty vessels in a sea of noise. Privacy is an If I don’t like what I’m watching, that’s ok, it’s invariably on DVR. Think you’ll get issue, as is disinformation. Also: Russian Hackers. me with that newspaper ad? I stopped reading those in 2013. And your irritating pop-up on my browser, I’m about to tweet my discontent. Sorry, but you lost me. We’re a long way from Utopia. But we’re getting to a place where legitimate And now you’re losing my followers. brands are going to have to up their game considerably. They have to stop faking it and start actively demonstrating humanity. Effectively, they have to stop In the past, we were forced into a degree of engagement with advertising. Our advertising and start actualising. If that means being more real, honest ability to block it out – or publically shame it – is more sophisticated now than and interesting. ever. Technology will be the death of advertising as we know it. And this is great news Advertisers have to be better for anyone who has the interests of consumers good people at heart. So, the traditional channels aren’t performing like they used to. It turns out that good people aren’t idiots. How are we going to get their attention and tell them About James Bisset about this product that’s going to improve their lives? James Bisset is the Creative Director at Lima Bean Agency in Cape Town. He You’re going to have to do a few things. spends a lot of time convincing clients to tell real stories and celebrate their Firstly, choose effective channels. The phone and computer are a good place to humanity. He loves cricket, hates start. Now, be more specific. Identify the good people that might be interested T20 and doesn’t understand in what you’re selling. The internet is great like that. But your job is still far from marketing buzzwords. done. You’ve got a ticket to the party, better make sure you wear something pretty. http://limabean.agency If you want good people to pay attention, you need to entertain them, give them something of value or make a real difference. Admittedly, this should have been James Bisset
17 Nex Media • Vol 5 Issue 2 Nex Media • FAKE NEWS IS IN THE NEWS Fake News is in the News By Keith Solomon
Apple CEO Tim Cook says fake news is ‘Killing people’s minds and tech needs to launch a counter attack’. There has to be a massive campaign, added Cook. The EU’s digital chief has warned Facebook and other social media companies they must take a stronger stance against fake news or face action from Brussels. www.nexmedia.co.za 18 But newspapers have not always been so trustworthy. Let’s take a look at the birth of the newspaper as we know it today. Fleet Street in London, like Main Street or Sauer Street in Johannesburg, is synonymous with the printing and publishing of Newspapers.
watched Carte Blanche some time ago and they had a survey asking: ‘Do you believe all the news you read’ – An overwhelming 96 per cent of respondents claimed that they didn’t. Remember when the only tall stories that you saw or read were in the printed newspaper on 1 April? I Mark Twain said, ‘If you don’t read the newspaper, you’re uninformed. If you read Fake News victims – some examples the newspaper, you’re misinformed.’ "Pope Francis shocks world, endorses Donald Trump for president" "Donald Trump sent his own plane to transport 200 stranded marines" Dr Mathew Green, wrote in The Telegraph, about the origins of the modern "Ireland is now officially accepting Trump refugees from America" newspaper and the ‘News Frenzy’ that surrounded the Fourth Estate. Like fake "WikiLeaks confirms Hillary sold weapons to ISIS … Then drops News, much was unsubstantiated. another bombshell" "FBI agent suspected in Hillary email leaks found dead in apartment ‘The birth of the modern newspaper can be traced to a house that once stood on murder-suicide" the eastern bank of the fetid River Fleet in London. From 1702, overlooking the "FBI director received millions from Clinton Foundation, his brother’s law sewage, dead dogs, and suicide victims that clogged up the waterway, England’s firm does Clinton’s taxes" first daily newspaper, the Daily Courant, thumped, clanged and squelched out the "ISIS leader calls for American Muslim voters to support Hillary Clinton" news to the city’s eager citizens.’ "Hillary Clinton in 2013: ‘I would like to see people like Donald Trump run for office; they’re honest and can’t be bought’" It was just one product of a media revolution at the dawn of the 18th century. For "RuPaul claims Trump touched him inappropriately in the 90s" reasons that will become clear, England’s strict pre-publication censorship laws melted away in 1695 and within months a prolific newspaper press had burst Who Can we trust? Who can’t we Trust? into life. By the mid-1730s, 31 papers – six dailies, 12 tri-weeklies and 13 weeklies – were being hawked on the streets of London, with an average According to Africa Check, these are some of the Fake News combined weekly circulation of 100 000. Contemporaries assumed that each sites in South Africa: issue was read or heard by 20 people in taverns, coffeehouses, barber shops and elsewhere, suggesting that by the mid-1740s, some 42 per cent of London’s Africa Check has compiled a list of fake news sites to watch out for: 650 000-strong population consumed news daily. • Live Monitor • iMzansi • Mzansi LIVE • African News Updates • Mzansi Stories • News24-TV • CitySun • Gossip Mill Mzansi • Pretorialive • South Africa Latest News So can we trust the mainstream media? An unequivocal “Maybe”.
Perhaps this is an opportunity for the major media houses in South Africa, to regain readers who don’t want to be hoodwinked and bombarded with Fake News on Social Media and the Internet.
19 Nex Media • Vol 5 Issue 2 Nex Media • FAKE NEWS IS IN THE NEWS
The press boom triggered a new addiction, something the journalist Joseph Journalists capitalised upon this and would mingle and eavesdrop in local Addison defined in 1712 as a ‘news frenzy’. This gripped the middle classes, who establishments, returning to their offices with fresh gossip. Here, editors sifted spent three half-pennies to buy newspapers outright, but also those further down through what their reporters had gathered looking for good copy for their four to the social pyramid. Foreign visitors thought it remarkable. In the 1720’s Swiss six pages, each containing two columns of tightly packed news with no headlines tourist César de Saussure observed how London workmen ‘habitually begin the or illustrations. Stories were carefully selected not just to sell papers but to day by going to coffee-rooms in order to read the latest news’; a Prussian visitor ensure people read the classified sections, which usually generated at least 50 found it surreal that even fish-mongers read and discussed papers assiduously. per cent of a paper’s revenue. If advertisers pulled out, papers went bust. In London, literacy rates were unusually high – around 55 per cent for men and 30 per cent for women in 1700 – but illiteracy was no barrier for news junkies. For Fleet Street editors, the best way of building up and sustaining a loyal They’d simply huddle around people who could read and beg them to read a readership was to make their coverage as partisan as possible. By the time the paper aloud. tri-weekly or even daily newspapers were published, most people were already familiar with big stories – like the strange death of the lions in the Tower (Post The Victorians liked to hail ‘the fourth estate’ as a pillar of British liberty but Boy, January 1712), the appearance of a glowing comet above Lincoln’s Inn Fields England’s censorship laws expired almost by accident. The rival Tory and Whig (Robin’s Last Shift, March 1716), or the mutilation of British merchants by Spanish parties simply didn’t trust one another to censor the press in a non-partisan pirates in the Atlantic (London Evening Post, October 1737) – via word-of-mouth. fashion; press freedom became a necessary evil. Proposals to re-introduce curbs To stay relevant, editors had to give their readers something new: spin. Londoners on the freedom of the press were considered in 1712 but came to nothing. By dismissed ‘balanced’ papers as phony and bland, slants needed to be bold then, the idea of refuting rather than repressing critical or controversial views and vivid. was woven into the fabric of political culture. Even the fearsome government censor Sir Roger l’Estrange eventually conceded, ‘Tis the press that has made Partisan approaches were rarely adopted out of genuine political conviction. ‘em mad, and the press must set ‘em right again’ – quite an admission for a man In spite of posthumous attempts to glorify newspapers as vessels of truth and once known as ‘the bloodhound of the press’ for the way he had persecuted enlightenment (the titles Sun, Star, Mirror, Guardian capture something of this), ‘seditious’ authors with zest and glee. 18th-century Fleet Street was unprincipled, devious and corrupt. Plagiarism was rife, taking bribes from ministers was common and early hacks like Daniel Defoe After 1695, journalists were free to criticise government policy or satirise the sold their pen to the highest bidder. Church without ending up pilloried, goaled, or having various body parts chopped off (as was the case before, and still was the case in France). That’s not to say Editors cared little for the moral consequences of their campaigns. In outraged Britain enjoyed a universal freedom of the press, but in the early 18th century weekly doses in 1757, the Monitor bayed for the blood of Admiral Byng, a London boasted the biggest, freest and most profitable press in the world. competent naval commander who had retreated from a vastly stronger and better-equipped French fleet in 1756, losing British Minorca as a result. He It was along a muddy, traffic-choked thoroughfare between Temple Bar and was unequivocally not to blame yet the Monitor relentlessly portrayed him as Fleet Bridge, amidst the whirl of crowds and commerce, that newspaper printing a despicable coward and traitor who ought to be executed immediately. houses set up shop after 1695. Many remained there until the late 20th century. The melodic cries of newspaper hawkers – Flying Post! Post Boy! Daily Courant! One Londoner was so horrified by this media witch hunt that he was compelled Post Man! Gazette! Examiner – mingled with the bell-chimes of St Bride’s (still to write a poem in his diary castigating the Monitor as a ‘merciless moulder of known as the journalists’ church), the rattling of coaches and the shopkeeper’s judgement and death’. He wrote, ‘Byng must be dispatched; and it does mighty cry of ‘What do ye lack?’. The main street was lined with high-end shops and well, for the mob to be pleased and the paper to sell’. The media got their scalp: Fleet Bridge was cluttered with grotty shacks where one-eyed men hawked nuts, Byng was executed by firing squad two days after the Monitor’s latest tirade; a gingerbreads, oranges and oysters, as The London Spy observed in 1699. ‘lullaby’, as another reader put it, to quell the wrath of the news media and its frenzied readers. It was an ideal location for the London press. Fleet Street and Ludgate Hill had a long tradition of publishing – London’s first printing house had opened in With its nakedly partisan character, the press mainly preached to the converted Stationer’s Court in the 15th century – and St Paul’s churchyard was a thriving and rarely tried to win people around to new political world-views. Rather it marketplace for booksellers. Ever since Tudor times, ‘that tippling street, reinforced what people already believed, fanning the flames of their political distinguished by the name of Fleet’ was renowned for its profusion of ale-houses beliefs, assimilating events into rival political world-views and crystallising and taverns and by 1700 there were 26 coffeehouses too, due to the fact that pre-existing prejudices. Politicians miscalculated the relationship between the Fleet Street was one of London’s main arteries transporting people and mail press and political beliefs. Robert Walpole spent the colossal sum of R750 000 between Westminster and the City, these became lightning rods for political, funding pro-government rags but it didn’t win him many new supporters. financial, and overseas news. Today, Fleet Street is a pale imitation of its former self. The printing offices have been replaced by blue plaques (including one for the Courant), many newspaper circulations are in decline and, at the Leveson Inquiry, press freedoms are under serious review for the first time in centuries. But it is testament to the impact of the 18th-century media boom that ‘Fleet Street’ endures as a metonym for the newspaper industry – even though no newspaper is printed there.”
Conclusion: ‘Don’t believe everything that you read in the newspapers,’ said US Politician Andrew Card.
Even Abraham Lincoln said, ‘Don’t believe everything you read on the Internet just because there’s a picture with a quote next to it’. (This is fake News –Ed)
Fake news will surely be a major topic of debate and legislation during 2017, but according to one esteemed editor, Mark Norris of The GAPP and Nex Media, ‘Keith, you won’t be seeing fake news in any of my publications!’
www.nexmedia.co.za 20 .
Ricoh’s spirit of innovation has fuelled our collective imagination, and continues to do so as the workplace evolves.
Download the CP Clicker Point your device at the Snap a picture using the Enjoy your rich 1 App from iTunes or 2 Clickable Paper-enabled 3 4 TM CP Clicker app media content Google Play Store material
011 732 5000 | 0800 100 040 Visit imaginechange.co.za [email protected] www.ricoh.co.za Nex Media • 4 WAYS TO USE WHATSAPP IN YOUR BUSINESS INCLUDING DO’S AND DON’TS
4 Ways to Use WhatsApp in your Business including Do’s and Don’ts By Dylan Kohlstädt
WhatsApp is going to kill cellular service providers, you know that, right?
hy pay for phone calls when you can call over Wi-Fi or use This takes some doing, especially since my 6-year old daughter enabled push ever-cheapening data? Except there’s still nothing more annoying notifications from the myriad of apps created to fill in as digital playmates and that receiving a WhatsApp phone call. When I see an incoming parents for kids her age [insert guilt here]. WhatsApp call, I am immediately annoyed. W 100 per cent of all WhatsApp messages get opened. That’s a 100 per cent So, there are still miles for them to go in perfecting WhatsApp calls. But soon the guaranteed delivery rate, because if you’re like me, you don’t like any of your lower atmosphere of Earth will be blanketed by balloons and low-orbit satellites messages marked as unread. They must all be read – it must be neat and tidy! courtesy of Google, Facebook and Elon Musk, the gods of free Wi-Fi, so I guess we will just have to suck it up until then. It’s the first thing I check every morning, and the last thing I check every night.
The WhatsApp invasion It’s replaced Facebook for me, in many ways, which is ironic since it’s owned by WhatsApp calls, WhatsApp chat, WhatsApp Stories… WhatsApp is no longer Facebook. It’s where I go to see photos of far-flung nieces and nephews and their a just a convenient way to communicate with your friends and family. It has fast dogs and chooks (that’s Australian for chickens). Does that make it another social become the best way to discuss business with your co-workers, especially since media horse to ride? Oh yes, it does – just a strange and tricky one at that. nobody has time to chat by the water-cooler anymore. It might help if we had a water cooler, but who has time to drink water? It’s also my go-to platform for urgent client communications, quick check-ins and voice note rants to broad-shouldered friends – luckily status updates on Facebook WhatsApp has replaced all other chat apps and earned the prestige of being the don’t accept voice notes, yet. most invasive and annoying app on my phone. www.nexmedia.co.za 22 Text messages are now the realm of spammers, leaving WhatsApp relatively phone calls – some clients these days prefer to make their complaints public so spam-free. I think that’s because most marketers and entrepreneurs haven’t that other people see them. worked out how to use it for business yet, but it’s only a matter of time before Zuks works out a way to show us adverts, even though he promised he wouldn’t. WhatsApp can also be used as a channel for customers to lodge their complaints: a. Create a unique cellphone number for your business to manage WhatsApp So, your fingers are itching to use WhatsApp as a new channel to spam your complaints. clients with your incredible offers. But can you? And if so, how? b. Load WhatsApp Web and connect your phone by following the prompts. WhatsApp Web allows you to manage WhatsApp on your browser, which is Here are a few ways to use WhatsApp in your business. much easier than using a phone to type. You can now copy and paste from 1. Client Groups your service tracking system into WhatsApp Web, saving time and If you sell a product dedicated to helping first-time moms with newborn babies, reducing errors. then it might make sense to create a support group for them using WhatsApp. Potential pitfalls Here are the rules: A conversation about the pitfalls of WhatsApp (or any group message platform) a. People have to indicate that they want to join this group. You can’t just would not be complete without the story of Margaret van Wyk, and the add them in. unfortunate situation that caused this mother of two to consider b. You cannot, cannot and will not post one single post about your product or switching careers. services on this group. The mere fact that you’ve created this helpful group is good enough to create a sense of bonhomie. Remember, this is all about I think it goes without saying: never share inappropriate content on any social creating trust. media channel, whatsoever – you can never take it back. c. You will naturally, as per all social media channels, have 10 - 20 per cent of the group actively chatting, 50 - 60 per cent lurking (reading but not commenting) Here are a few more negatives to be prepared for: and 10 - 20 per cent permanently annoyed at the level of chatter filling up their • You could discover that it’s not always good to be accessible 24 hours-a-day- inbox. You’ll need to manage the over-communicators, make rules clear, give on your mobile device. Some customers expect an immediate response, even warnings to people who break the rules (privately first) and remove any over weekends. negative posts. • You may find it hard to distinguish between social and business d. You’ll need a full-time chat group monitor once you hit full-steam, as things communication, hence the need to create a separate number for can escalate quickly if left too long. The monitor can post jokes, helpful your business, if you’re going to use it. content and ask questions to keep conversations flowing. Just remember • You might receive a lot of negative feedback from customers who were that WhatsApp is more invasive than other platforms and you always stand added without their permission, or who forgot that they gave you permission. the risk of spamming users. • It could become more of a distraction to your everyday life than an asset.
Now that you have these groups you could divide them into cities and organise Whichever way you look at it, WhatsApp is the future of communications, meetups, which is another great way to involve your brand, non-invasively, in and all new platforms need to be approached with caution until they are their lives, building loyalty. fully understood.
2. Broadcast Messages Just don’t spam, and you’ll be fine. WhatsApp gives you the option to send a bulk message out to all of the people on your contact address book. But here’s the problem: it’s impossible to think of About Dylan Kohlstädt something that everyone on your address book is interested in. Dylan Kohlstädt is the Founder and CEO of Shift ONE, a creative integrated marketing agency, and the recently launched Digital Marketing Academy. She has a. Organise your contacts into types. You can insert ‘MOMMY’ in front of their also recently launched her YouTube channel #AskDK, targetting entrepreneurs name. That way your contacts will automatically sort by type, making it easier and digital marketers. to select the recipients of your great message. b. Overpriced branded kids clothing is now 50 per cent off? Yes! Count me in. But Dylan is an online marketing specialist who is passionate about helping I’m a mommy who cares about what her kids look like when they leave the entrepreneurs and start-ups succeed. She has 20 years marketing management house. Colours must match, dammit. experience in insurance, financial and property industries, and in online marketing involving web, mobile, SEO, CRM and Social Marketing and is considered a 3. WhatsApp Status subject matter expert on all things digital. WhatsApp Status gives you the option to create short, disposable content updates, giving your contacts another way of engaging with your life or She has extensive local and your brand. international experience (South Africa, UK and Australia), has managed In order for your customers to see your Status, you will need to be a saved global and national brands and is contact number on their phones. experienced in managing multiple product ranges in multiple languages a. Have a shop? Encourage customers to add your cellphone number into their and countries. Dylan also has an MBA phones to stay up-to-date with your latest offers and specials. through UNISA SBL. b. Offer customer care or have a call centre? The above applies, but this time advise that they can receive notices of services downtime or notifications. You can reach Dylan at: c. Humans love freebies, therefore, they love competitions. You could use Status Cell: +27 741 39 5265 to post competitions, and send out a broadcast message telling your Email: [email protected] customers / prospects to watch out for Status updates from your brand. Twitter: @dylankohlstadt Web: www.dylankohlstadt.com 4. Customer Service Some brands still don’t understand that Social Media is just another channel for your call centre to manage and oversee. It’s the same as email, the same as Dylan Kohlstädt
23 Nex Media • Vol 5 Issue 2 Nex Media • THE NEX MEDIA WEBSITE COMPLETELY REVAMPED Human 2.0 – is it time for the Three Laws? By Johan Walters, head of NMPi Labs
Humankind has always relied on its artists and authors to imagine the future for us. While Isaac Asimov and Arthur C. Clarke gave older generations a glimpse into a fantastical future, their imagined realities are not only here, but already have some questioning if we’re moving too fast.
www.nexmedia.co.za 24 mixed realities into training spaces could see markedly improved success rates in a far shorter space of time.
Stepping into the slightly more esoteric space, the notion of ‘truthfulness’ may even become something which technology will address. Developed in 2013 already, the mood sweater uses LED lights to display basic emotions of the wearer. Taken a step further, this could also use nanotechnology to show if a person is telling the truth or not. While this may not be welcome in boardrooms or a G20 Summit, applications like this may give the online dating space a new way to match-make far more effectively and efficiently.
From AR glasses to commercially available exoskeleton suits, technology is already allowing us to physically augment senses and abilities in our day-to-day existence. Improvements in nano and biotechnology will now also bring extended longevity into stark focus.
How far is too far? While all of this holds immense opportunity for NGOs, enterprises and humanity in general, it is also giving rise to a new existential conundrum.
How do we make sure that we are using technology for the betterment of society, and not charging forward without giving thought to how the rise of the machine may impact us all?
Artificial intelligence has been cause for the most vocal cautionary voices. Some ost of the work we do with companies is based on the purely of the finest minds have begun warning companies that we need to start commercial side, and how to use new technologies like augmented, rigorously applying ourselves as to how to regulate the advancements in this virtual and mixed realities to attract and retain new customers. There area. The non-profit, OpenAI, funded by Elon Musk and others, is focusing on is, however, a new drive to explore how these new techs (along with how to ensure open collaboration, but also check that AI is being used for the MAI and machine learning) can help organisations and individuals tap into potential benefit of humanity as well as protect us from potential risk. new ‘superpowers’ to benefit society. This may sound alarmist, but the conversation around how technology could Imagining a human 2.0 contribute our ultimate downfall is being spearheaded by the likes of Stephen Working in Singapore allowed me the opportunity to visit the Singapore Art Hawking. For public and private organisations, pausing to see how their tech Science Museum, where the exhibition Human + has been set up to ask some of forays can be used to maximise benefit rather than simply focusing on profit, the deeper questions around new technology and how humanity is interacting is going to become an increasingly important board-level conversation as the with it. ethics of IT takes off.
Being human in a world of artificial intelligence, robotics and genetic For the local digital professional, working with a technology partner who has modification brings with it some deeply confounding questions. Ethical, considered the ethics of how technology is used will also become increasingly social and environmental questions probe just how far we could and important. While the greater global conversation is still somewhat esoteric, should be going when it comes to human advancement, augmentation from a very practical point of view, many agencies that are crafting AR and and even increased longevity. VR experiences for brands are not even considering these issues.
Using VR headsets, visitors could experience the world as different a gender, Whether it’s a retail storefront created entirely in AR format, or a complex VR race and even species. game making use of AI to adjust to the gamers’ strategy as things progress, agencies must be aware of not stepping over ethical boundaries. We may not This concept of the empathy machine was discussed at the Augmented World be at the stage of implementing Asimov’s Three Laws of Robotics, but being in Expo 2017, which I attended in May. In fact, a large part of the three-day a position to advise clients on ethical issues will be what sets agencies of the conference was based on how we could be using tech to further evolve future apart. ourselves and, through this, build a better world. About the author From a practical point of view, embracing this kind of technology could be put Johan Walters heads up NMPi Labs (previously C2C Labs). He has over 17 years to excellent use in the world of the NGO. So much of the work done by our in the digital marketing space and is also not-for-profit organisations depends on shifting perceptions, and thereby, part of the NMPi global consulting team. shifting behaviours or reactions to various societal challenges. NMPi Labs is the innovation hub of NMPi digital marketing agency. Focusing on If we could take a virtual experience and allow people to actually experience the AR, VR and mixed realities, NMPi Labs lived reality of a different gender, race, sexuality, generation, or even species, augments the services offered by NMPi the hard work of getting people to support projects, initiatives and organisations including: digital strategy, performance would be infinitely easier! The applications of this in terms of battling xenophobia display, DoubleClick technology, data by allowing people to virtually experience life across borders is also something analytics and SEO. NMPi Labs is a which holds vast potential. certified Blippar partner in South Africa.
A key opportunity which transcends both social and economic benefit is in the area of training and education. Vast amounts of research has been published about how people retain skills better by doing, rather than just learning. Bringing Johan Walters
25 Nex Media • Vol 5 Issue 2 Nex Media • WITHOUT PRINT HOW SUCCESSFUL IS YOUR CAMPAIGN? Without print how successful is your campaign? By Lauren Timmer-Somer, Head of Marketing, Brand and Communications at Ricoh South Africa.
Over the past 20 years the focus of marketing has gradually swung from the approach of simply getting the message out there to one of measuring and quantifying the actual response rate from a particular campaign. This has resulted in marketers looking for the latest and greatest, the one solution which fits all. It has resulted in one technology being selected over another. www.nexmedia.co.za 26 is on paper. Therefore, it has a legacy appeal and familiarity which lasts and resonates with each one of us. The second is the tactile nature of it. Print not only engages with us on an intellectual level but also on the material level, thereby enhancing the impact and retention level of the message. This results in your brand, or customer’s brand, being more memorable. The third feature is the repeatability element. How many times have you received a mail or text message and can’t read it immediately, but when you go back later, you simply can’t find it. Printed items are easily stored and simply retrieved – depending on the state of your filing system.
Print can also be a vehicle for electronic interaction. Everything from the simple inclusion of a website address to the use of QR codes. This increases the level of engagement but stems from the printed item. At Ricoh we have a simple-to- use product called Clickable Paper. By simply downloading the CP App from your appstore, and using it to scan pages bearing the CP logo, you can access VR data, websites, and video material among others, which has been linked to the image printed on the page.
There is another benefit to using print, the ability to rely on the expertise of your print service provider to handle not only your printing but also your electronic distribution. As handlers and manipulators of data for print they have the expertise to handle all of your data distribution requirements. This means that you can entrust your data to a single source rather than having to rely on multiple suppliers to each handle a separate portion of the workload. Printers are used to handling large volumes of data and have the expertise to manage that data.
t one time television was the holy grail of marketing due to its Print is about so much more than the paper. Personalisation and customisation mass-market appeal. This saw a decline in printed newspaper present a real opportunity to make a connection with the recipient and thereby advertising along side a similar decline in radio advertising. Then improve the response rates. electronic communications came along in the form of e-mail and the Ainternet and the prayers of marketers appeared to have been answered. Not This is not to say that print has to be the focal point of your campaign but it only could they send thousands of messages at once, but those messages should definitely be one of the elements in a complete marketing process. could be targeted and even personalised. In addition to this, the actual number There is a growing volume of evidence to show that digital and print of readers could be measured. This brought with it a rapid decline in the use communications work well together, the problem is that in most instances of direct mail, and other forms of communication. they are viewed and treated as separate silos. In order to achieve optimal results, modern marketing organisations need to embrace an integrated The problem was that there was confusion between messages received and approach in order to remain competitive and to give their clients the those actually read. Add to this the massive disparity between messages greatest benefit. received and those which achieved the desired reaction. And, while the figures showed that thousands of messages were received, and read and even reacted Print is now making its way back as a key part of the multimedia marketing mix. upon, what electronic communications failed to take into account was the speed It offers an ideal way of breaking through the clutter and grabbing the attention with which the recipients became disillusioned at the sheer volume of materials of the recipient. It offers a value-added customer experience. Combine this with they were receiving. This resulted in further decline in the response rate. the latest developments in digital printing and it provides a cost-effective and versatile medium for distributing a wide range of materials which had shifted The one thing which has come out of the measurability of marketing is that the entirely to digital. Print is far from dead, in fact it is making a making a come- customer is still king. As marketing professionals, there is a definite place for the back. Just think about the ways in which print impacts your life on a daily basis, expertise you bring to the equation, but at the end of the day, it is the customer from the time you wake-up until you go to sleep again and you will be amazed. who has to make the decision of the efficacy of the campaign you have devised Print is your friend and printers can make your life easier. Give it a try. for them. And success is a very subjective factor, which often results in a change of agency in spite of perceived success. Lauren Timmer-Somer is now So, how can you ensure that a campaign has the desired result of adequate head of marketing and brand response rates? One way is to spread the load. Digital certainly has a place but communications at Ricoh SA, it is important to realise that there is more to marketing than digital. A complete in addition to being head of multimedia campaign will engage all the senses. However, it must do so much communication and interconnectivity more than that, it has to be memorable, it has to have a call to action and it technology services. has to be easily locatable and have a level of immediacy. All the various media Timmer-Somer increases her present elements of these. However, only a truly multi channel campaign can portfolio at the local operation of the bring the desired result, this means a campaign which makes use of every 81-year-old global business, bringing possible channel suitable to the product or brand. nine years of experience from her previous role with the company in This means that you still have to consider print as an element of your campaign. the Netherlands. While this may not be something you want to hear or even think of, it is an important element of marketing campaigns. Print and the use of paper have a number of features which make it not only suitable, but ideal.
One important feature is the fact that our first exposure to the written word Lauren Timmer-Somer
27 Nex Media • Vol 5 Issue 2 Nex Media • CAN YOUR BUSINESS SUCCEED WITHOUT DIGITAL MARKETING? Can your business succeed without digital marketing? By Olivia Colville
It’s tempting to think that a traditional bricks-and-mortar business doesn’t need to have an online presence. But the truth is that even having a basic website is no longer enough to satisfy modern consumers. You need to embrace digital marketing or your business will struggle. www.nexmedia.co.za 28 Understanding the customer journey Twitter, Pinterest and LinkedIn) he internet has changed the way consumers interact with businesses. - Content Marketing Although many of the statistics you find are based on figures from the - E-mail Marketing USA, there is enough evidence to suggest that South African business - Influencer Marketing owners need to include digital in their marketing strategy. T Digital Marketing in action If there’s one statistic that should make you sit up and take notice, it’s that more A business that is committed to an holistic digital marketing strategy will use than one-third of the local population owns a smartphone. Without access to more than one avenue to reach its customers. This is how they work together pricey desktops or laptops, South Africans are using their phones to bank and to form a complete digital marketing plan: shop online, and for entertainment. • Search Engine Optimisation This has had a tremendous impact on the buyer journey. For example, a young Optimising your website for search engines is an obvious place to start. Using the and fashion-conscious teen followers her idols on Instagram. She spots a right keywords in the right places makes it easier for search engines to categorise celebrity sporting a pair of earrings that she simply must have, so she follows the your site and ultimately connect you with the people who are searching for the link to the designer’s website. Once there, she finds the earrings she wants, adds goods and services you offer. them to her virtual cart and completes the transaction using an online payment gateway. From start to finish, the whole transaction has been conducted online. • Content Marketing and Blogging Maintaining a company blog is one of the most cost-effective digital marketing The role of community and influencers methods and it can help you achieve several goals simultaneously: The story doesn’t end once the customer receives the goods. After our aspiring fashionista receives her new earrings, she can’t resist taking a selfie and posting o It contributes to your SEO because more content gives you more opportunities it to her social media account. Now a wider network of people will see them and to add relevant keywords to your website. may seek out the designer to purchase their own pair of fashionable earrings. o Search engines favour websites that are updated with fresh content on a regular basis. This is really what digital marketing is all about; not simply increasing sales, but o You are able to demonstrate your knowledge and expertise to potential nurturing a community of fans and influencers that will promote your business for customers and establish yourself as a leader in your field. you. Many South African business owners fail to grasp this. While they’re eager o If your readers find your content useful or entertaining, they’ll share it on their to set-up a profile on every social media platform available because they think it social networks, spreading awareness around your brand. will bring in new business, they fail to devise a proper digital marketing strategy. o You can adapt your content and repurpose it for use in other marketing avenues. The importance of a digital marketing strategy Digital marketing is no different to traditional marketing when it comes to • Newsletter Marketing strategy. If you don’t have a goal to work towards, you’ll end up wasting money. Producing a regular newsletter is an effective way to market directly to your These are the most common digital marketing goals: existing customers. They’re ideal for sharing promotions and offers or simply reminding customers of what you have to offer. - Brand awareness - Increased sales According to a survey conducted by Marketing Sherpa in 2015, 91 per cent of - Lead generation US adults enjoy receiving promotional e-mails from companies they do business with. It’s safe to say that since then, there has been no decline in the popularity With the end result in mind, you’ll find it easier to determine where to spend your of newsletters. budget, and how to work out your ROI. Digital marketing can be more affordable than traditional methods—especially for smaller businesses. If your aim is to generate leads, encouraging people to sign-up for your newsletters is one way to get them to part with their contact details. The And if you think that digital marketing is limited to advertising on Google, you’ll technology is so sophisticated that it’s entirely possible to see which recipients be surprised to learn that it includes: have engaged with your newsletter. This information could be put to good use by your sales team. Simply knowing what your customers are interested in opens the - Search Engine Optimisation (SEO) door for a skilled salesperson to convert a potential customer into a paying one. - Social Media Advertising (on platforms such as Facebook, Instagram,
29 Nex Media • Vol 5 Issue 2 Nex Media • CAN YOUR BUSINESS SUCCEED WITHOUT DIGITAL MARKETING?
• Social Media Marketing because it consistently delivers results that are both relevant and valuable. What you’ve heard is true; whether you sell fashionable earrings or Consider how many times a day you turn to Google to for answers air-conditioners, your customers expect you to be on social media. and information. However, being on social media and using social media effectively are two very different things. By applying the same principles to its advertising platform, Google Adwords helps businesses reach the right customers at the right time. Using the right keywords If you neglect your accounts, you’re in danger of putting off potential means you can create adverts that appeal to your customers as they move from customers. It’s not just the content you share, but how often you post that gathering research to making a purchase. becomes a reflection of your work and work ethic. Brands which do well on social media are those that either hire an in-house social media manager, Digital marketing solutions for South African businesses or outsource the job to a professional agency. Although many large enterprises have embraced digital marketing, small and medium South African business owners seem reluctant to invest in this type of You may also be aware that most social media platforms offer businesses strategy. The biggest obstacles cited are time, cost and lack of knowledge. and brands the opportunity to advertise. Organic reach has declined in recent years, so businesses are forced to pay to get their content to reach more people. The solution is to partner with an agency that specialises in digital marketing. You might think that’s unfair, but there is still much value to be gained from That way you have access to experts that can set up and manage your accounts, advertising on social media. and provide you with advice on how plan and co-ordinate a holistic digital marketing strategy. Social media platforms are constantly collecting information about their users. This includes common demographics such as age, gender and location. What’s With no excuse not to engage in digital marketing, businesses need to focus of more interest to marketers is the ability to define audiences by their interests, on partnering with the right agency, one that has knowledge and expertise to hobbies and even relationships. Convincing and converting a well-defined target maximise your ROI. Find an agency that understands how every element of audience is so much easier. digital marketing works together and your business will succeed beyond your expectations. Tracking, testing and tweaking your advertising on social media will uncover details about your audience that you can use to develop new strategies and new products. About Olivia Colville
• Pay-per-Click (PPC) Advertising Olivia is the social media specialist for Web Changes, a full-service digital agency Advertising your business on search engines (also known as PPC advertising) is based in Fairlands, Johannesburg. She advises businesses on how to use social usually what springs to mind when you hear the words ‘online marketing’. Even media to tell their story and engage though you will have realised by now that it’s certainly not the only form of their audience. Her other skills digital marketing, it is one of the most powerful. include copywriting and digital marketing. PPC advertising is powerful because it’s cost-effective, flexible and it works. In many ways, it has levelled the playing field by allowing even small business to Web Changes is a full-service web advertise to a large audience without the large budget associated with mass design, development and digital advertising. You only pay for an advert when a customer clicks on it. That means marketing agency. We build and you’re budget isn’t wasted on getting your message in front of people who aren’t maintain websites and intranets, interested in your offer. offer custom programming and a complete digital marketing Unlike traditional forms of advertising (especially print advertising), you can solution for small, medium and tweak your message whenever you want to without incurring additional costs. large businesses. We aim to Any changes you make reflect immediately and you run two different adverts to provide our clients with a polished work out what your potential customers respond to best. This flexibility allows and professional online presence. you to craft effective adverts without wasting time and money.
Finally, PPC advertising works because it’s based on an algorithm that prioritises relevance and value. Google has become the world’s most popular search engine Olivia Colville www.nexmedia.co.za 30 WE WILL GIVE YOU A
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On 6 July at a prestigious black tie event held in Sandton, the Association for Communication and Advertising (ACA) hosted the annual APEX awards. Captains of industry and brand barons converged on the Sandton Convention Centre to recognise communication campaigns that delivered tangible and measured returns and celebrate their effectiveness. he gala event was preceded earlier in the day by the PMG NeXt Level APEX Categories of Thinking Masterclass. The topic for this year was ‘Effective Creative The APEX awards recognise communications campaigns’ performance excellence Innovation’ and provided thought leadership for all professionals in the across three key categories: business of marketing, advertising and communications. Five highly Trespected industry leaders – Brett St Clair (Barclays), Natalie Botha (Kantar 1. Launch – sponsored by Provantage Media Group and Mindshare SA, for Millward Brown), Luke Mckend (Google), Gareth Cliff (Cliffcentral.com) and brands or services that are less than 12 months old with no significant history Justin Spratt (UBER) – shared their knowledge and expertise in relation to of advertising; Effective Creative Innovation within the marketing and advertising profession. Each presentation was followed by a hard-hitting, investigative question and 2. Change – sponsored by Unilever, for new campaigns from previously answer session led by Jeremy Maggs. advertised brands that resulted in significant short-term effects on sales and/or behaviour (short term i.e. 18 months); ‘The Masterclass was highly inspiring and provided valuable learning opportunities for all delegates in attendance. A common thread that ran through 3. Sustain – sponsored by Liberty, for campaigns that benefited a business by each of the hard hitting talks was the importance of brand communication making maintaining or strengthening a brand over a long period, i.e. 36 months; an effective impact on the bottom line. Each speaker provided insights, thought leadership and guidance for both marketers and agencies alike. The PMG NeXt Additionally, this year the jury awarded a special award, sponsored by Kantar Level of Thinking Masterclass set the tone and provided an excellent introduction Millward Brown, for an entry that demonstrated the most ingenious response to to the gala awards ceremony held later the same day,’ said Odette van der Haar, limited advertising or research funds ACA CEO. The full list of 2017 APEX winners is as follows:
APEX CATEGORY: LAUNCH
APEX Submission Name Client Name of Agency Award
‘Acting on Impulse’ Cadbury 5 Star Mondelez International Ogilvy & Mather Johannesburg Bronze
Because. It worked Datsun TBWA/Hunt Lascaris Johannesburg Silver
Somebody set me free Telkom SA DDB SA Gold www.nexmedia.co.za 32 APEX CATEGORY: CHANGE
APEX Submission Name Client Name of Agency Award
Selling Chicken without selling out Nando’s M&C Saatchi Abel Bronze
Moms are thinking again about McCain SA Joe Public United Bronze McCain
Vagina Varsity Libresse Net#work BBDO Bronze
Ster-Kinekor Open Eyes Ster-Kinekor FoxP2 Silver
KGA Life 30 Year Promotion KGA Life Geometry Global Silver
#JetLoveYourself: No risk is the Jet Joe Public United Silver biggest risk
Strongbow Fresh Remix Heineken South Africa M&C Saatchi Abel Cape Town Silver
Doing Good is good (for) business Clover Joe Public United Silver
APEX CATEGORY: SUSTAIN
APEX Submission Name Client Name of Agency Award
Sinutab clears the way Johnson & Johnson J. Walter Thompson Cape Town Bronze to YOY growth
The real democratization of DStv Multichoice Ogilvy & Mather Johannesburg Bronze
SPECIAL AWARD
APEX Submission Name Client Name of Agency Award
The entry that demonstrates the Vagina Varsity Libresse Net#work BBDO most ingenious response to limited advertising or research funds
‘An APEX award is evidence of an agency’s ability to be strategically and sponsors and contributors on APEX 2017, the ACA celebrates the creatively effective. It proves beyond doubt that the agency has made a efficacy our profession delivers, and thanks all involved for the meaningful contribution to return on marketing investment. As a result, opportunity to provide a brighter future to the young bright minds winners of an APEX award are true leaders within the profession, flying on the cusp of entering the profession,’ concluded van der Haar. the flag high so that the entire industry may benefit,’ said Odette van der Haar, ACA CEO.
APEX awards 12 bursaries It was announced at the 2017 APEX awards ceremony that 12 bursaries were being awarded to deserving students from the AAA School of Advertising. This brings the total number of APEX bursaries awarded since the programme launched in 2010 to 72. Nine bursaries were awarded to students from the AAA School’s Johannesburg campus and three to students from the Cape Town campus. The AAA School of Advertising is the official tertiary institution of the profession and is regarded as the birthplace of brilliant.
‘It is with honour and privilege that we applaud the winners, finalists and bursary recipients of the 2017 APEX awards – an opportunity made possible through the investment, generosity and support from APEX key partners with Provantage Media Group and Mindshare South Africa, and with sponsors, Kantar Millward Brown, Liberty and Unilever. The APEX awards programme re-inforces and continues to bring credibility to, and confidence in, the business of advertising and communications. In association with our partners,
33 Nex Media • Vol 5 Issue 2 Nex Media • HOW TO COMPLY WITH EQUAL PAY FOR WORK OF EQUAL VALUE? How to Comply with Equal Pay for Work of Equal Value? By Bryden Morton and Chris Blair
The South African economy is beleaguered by inequality in a number of different forms. Unfortunately, South Africa’s political past has played a significant role in the creation of these inequalities; however, legislation and policies have been put in place to address these issues. The most important piece of legislation in this regard is that of Equal Pay for Work of Equal Value. www.nexmedia.co.za 34 n short, this legislation seeks to ensure that individuals who perform high performers to be differentiated defensibly from poor performers when it substantially the same level of work are remunerated in a consistent manner, comes to reward. so that the level of work and level of pay correlate to one another. This is termed equal pay for work of equal value and is all about fairness, transparency • Finally, and most importantly, a sound Remuneration Policy is critical in Iand non-discrimination. This legislation monitors pay practices within singular defensible remuneration practices. This defines the goals and ambitions organisations rather than across industries or the national market – internal of an organisation’s remuneration structure and sits at the heart of all relativity between employees’ remuneration is the focus of this legislation. The remuneration decisions taken within an organisation. This should be legislation is designed to support pay equity through limiting and/or reducing viewed as a critical component of an organisation’s constitution as it unfair discrimination and unfair discriminatory practices. This recently-passed governs the expenditure on what is, often, an organisations largest legislation supports and re-enforces the Employment Equity Act. expenditure line item – human capital. Human capital is also a key strategic driver of an organisation and as a result, it is of fundamental Recently, a number of cases claiming that this legislation has been violated have importance that this is set in line with the strategic goals of the organisation. been filed. Labour minister, Mildred Olifant recently stated that the speed of transformation needs to be accelerated and that 21 companies had recently been The prevalence of Equal Pay for Work of Equal Value disputes finding their way fined for violating the Employment Equity Act. Minister Olifant stated further that into the market is on the rise. In recent times Labour Minister Mildred Olifant has she believes that harsher penalties should be put in place for those who violate been particularly vocal about wanting to impose harsher penalties on companies the Employment Equity Act. Often the rationale behind why these cases have that are in contravention of the Employment Equity Act – Equal Pay for Work of been filed is not fully understood by the employer as this is an area of Equal Value complements this Act. specialisation. A result of a limited understanding of the legislation’s limits is the employer’s ability of how to prepare a solid defence against breaching the Although, it is expected that most organisations operate in a manner legislation. What can the employer do to limit the risk of CCMA cases against consistent with the Employment Equity Act, unfair discrimination may the company for unfair discrimination? Four specific items are of particular be levied at the organisation in the absence of the Four main building importance as they provide a sound background against which equality can blocks. Make sure your organisation has a sound and documented grading be managed. system, a robust performance management system, well-designed and defensible payscales and lastly a bullet proof Remuneration Policy. • Job grades are of paramount importance as these effectively value the position and allow positions to be compared against similar positions. Job Written by: grading is a process of evaluating the ‘value of the job’ or ‘sizing’ the job Bryden Morton, B.Com (Hons) Economics, Data Manager – within an organisation. It forms the basis of a number of remuneration tasks [email protected] such as, pay scale modelling and salary benchmarking. This will ensure that jobs that are of substantially the same level of work are positioned at a similar Chris Blair, B.Sc Chem. Eng., MBA – Leadership & Sustainability, CEO – size within the organisation. If equality within grades is maintained, then by [email protected] default, the pay of all races and genders that contribute to the sample should be in line with each other.
• Pay scales are instrumental in controlling the variation of pay that is considered acceptable within an organisation at each level and between levels. Developing a pay scale is a process whereby an organisation sets out an acceptable scale within which pay per grades can vary. When implementing this, the requirement must be to set levels which that pay may not exceed at the upper and lower limits of the scale per grade. This too will ensure race and gender equality if the organisation, as a whole, has implemented its pay scale correctly.
• Performance Management is important as this allows defendable performance scores to dictate why certain individuals may earn more than others, within an acceptable range. Performance management is a process of evaluating each employee’s execution of their role within an organisation and this allows Bryden Morton Chris Blair
35 Nex Media • Vol 5 Issue 2 Nex Media • ZIPPY LABELS – OVERCOMING ADVERSITY TO BRING LABELS TO YOUR SHELVES
Zippy Labels – overcoming adversity to bring labels to your shelves
The devastation left behind by the flood which ravaged Zippy Labels and destroyed all the equipment.
What is the one thing that every product on your supermarket shelves share – Labels. Despite the constant – if annoying – rubbish about print dying, one thing is certain, every product needs packaging and most packaging has a label or is printed in some way or form. As such, print makes an impact on your life every single day. www.nexmedia.co.za 36 abel printing is a specialist process and as such requires highly technical Kevin added, ‘Despite the scale of the destruction, we were certain Zippy Labels and expensive equipment to achieve printed labels of the highest quality would survive. We had no idea how we would do it but from the very beginning and which convey a certain level of appeal to encourage product sales. we were determined to make it work. Our strong Christian faith gave us strength Label printers come in all shapes and sizes and form part of the printing throughout the ordeal.’ Land packaging sector of the South African economy which contributes in the region of 4 per cent to the country’s GDP – making it a valuable contributor to When asked how they tackled the process of trying to see how they could the economy. salvage their business, Maryke commented, ‘It all seems a bit of a blur. We just went day-by-day and one task at a time. After our staff, the priority was our Zippy Labels is a medium-sized label printing company which has been in clients. We went through the process of contacting all our clients and informing business for 22 years. It was formed and founded by Kevin, Maryke, John and them of what had happened, especially those who had lost work.’ Bev Thomas in a garage and has grown into a full-service label printing company employing many staff with an asset register incorporating both conventional Kevin added, ‘Then the most amazing thing happened, the first of many – other flexographic and digital label printing presses. While this article is about success, label printers around Johannesburg started to contact us with offers to assist it is not your typical technical installation article, it is more a story of resilience us. What this did for us was to give us the ability to act as brokers while we and determination. went through the process of rebuilding. Our insurers were also fantastic, they assisted in getting an assessor out to evaluate the extent of the damage and they The reason for this is that on 9 November 2016, a day which will be remembered expedited pay outs to allow us to start again. Before we knew it, there was hope as the day when many areas of Johannesburg received unusually heavy rains, once again.’ Zippy Labels suffered a devastating tragedy when a retaining wall collapsed and a wave of water almost 2 metres high washed through the factory. Only However, there was still the matter of the staff. With no equipment of its own, solid bricks and mortar were able to resist the force. Cars of all sizes were Zippy Labels was left without any choice but to retrench almost half of its work- moved like Matchbox toys, roller doors offered no resistance and machinery force. Maryke commented, ‘This was heart-wrenching, many of these wonderful was either flooded or cast aside like veritable flotsam. Terrified staff were left people had been with us for a number of years, even since the very beginning and stranded, standing on top of the very machines that they had been operating it was like having to retrench our own family. With the help of a labour consultant minutes before. and in close discussion with the staff we were able to be as fair as possible to those staff that we could not retain.’ The true devastation only really became apparent the next morning, once the reality of the event came to full realisation. Machines were flooded, moved and Despite difficulties of this nature, gradual progress was made. A big part of this damaged beyond recovery. Stock – tons of stock delivered on the morning of the was the co-operation and assistance of suppliers who expedited the placing of flood – was destroyed. Printed labels – for many customers of all sizes – ready orders for new systems and solutions to replace all the equipment which was for delivery were water-damaged at best or washed away completely at worst. damaged. Kevin commented, ‘Throughout the process we were assisted and One set of labels was found as far away as Midrand, having being washed supported by our insurance company Renasa which processed the claim smoothly from Edenvale. and efficiently. Once we had been paid out, it was obvious that there would not be sufficient funds for us to re-establish without financing. We have banked with Maryke stated, ‘It was surreal, I felt like I was dreaming and that I would wake Standard Bank from the beginning and there was no hesitation on their part to up, but the reality was far worse than any nightmare. Everything was gone. I provide us with the necessary financing to essentially give us a clean-slate start.’ was absolutely speechless, everything we had spent more than 20 years building was destroyed.’
The first HP Indigo WS6800 digital production label press in South Africa installed at Zippy Labels.
37 Nex Media • Vol 5 Issue 2 Nex Media • ZIPPY LABELS – OVERCOMING ADVERSITY TO BRING LABELS TO YOUR SHELVES
John Thomas, Jackie Ferreira – Production Planner, Jacques Koekemoer, Technical Director of SArepco, Gavin Letcher, Kevin Thomas, Maryke Thomas, Gavin Letcher – Operations Managing Maryke, Kevin and John Thomas and Paul Bouwer, Managing Director of Director, and Bev Thomas SArepco with the Mark Andy flexo press. Past experience played a major role in the decisions for the future. All the Ecoline RCSI-330 inspection rewinders. existing suppliers rallied around Kevin, Maryke, Bev, John and Gavin to assist in facilitating fast delivery of new equipment and solutions in order to allow Kevin commented, ‘While we have fewer machines in our production plant, Zippy Labels to get up and running as fast a possible. Maryke commented, ‘The all of our systems are brand-new state-of-the-art technology allowing production response from all our suppliers was unbelievable. Orders were placed and they to be more efficient and streamlined. The service and support we have had from ensured the fastest possible delivery dates.’ all our suppliers has been overwhelming and humbling. We are grateful for their support and assistance.’ However, before any installation could take place, Kevin, Maryke and operations director Gavin Letcher decided to find new premises. This was done for two main The installation of these systems in a brand-new facility has meant that Zippy reasons, firstly the ability to start over meant that processes could be streamlined Labels has been able to create an ergonomic workflow ensuring maximum use of and secondly, the memories of the fateful day were still too fresh and painful. available space and optimal throughput of materials ensuring fast and efficient While time was of the essence, suitable premises appeared limited, but the production flows. final decision was made for a factory in Greenhills Industrial Park. Although considerably smaller than the original premises it was ideal for Zippy Maryke added, ‘While the disaster was an horrendous experience, it has had Labels’ requirements. a few positive outcomes. Most of the staff that we had to retrench have found alternate employment, in some cases we have been able to take a few back. The first machine to arrive was a new HP Indigo digital label press from Kemtek From a process point of view it has allowed us to put new systems and structures Imaging Systems. The two existing HP Indigo 4600 label presses were destroyed in place to create smoother operating procedures and it has generally helped us by the flood. Fortunately Kemtek had an HP Indigo WS6800 press on the water to become more efficient.’ bound for South Africa. Upon arrival this machine was diverted to Zippy Labels. In addition, Kemtek also supplied a Flint FII Combi Uunit flexographic plate exposure While 9 November 2016 is a day that everyone at Zippy Labels would rather unit to handle all of the platemaking requirements. forget, the result has been nothing short of spectacular. A new and revived company has emerged from this disaster with a renewed drive and energy and a This was necessary to keep the two flexographic presses, installed by the determination to turn adversity into opportunity and catastrophe into success. To company, supplied with plates. Zippy once again opted for two makes of flexo Kevin, Maryke, Gavin, John and Beverley, thank you for allowing us to be a part of press allowing it flexibility in production processes. From SArepco, Zippy this heart-warming and encouraging story. Congratulations on coming back with ordered a Mark Andy Performance P3 press. In addition to the Mark Andy P3 such strength and determination. We join all your suppliers and friends in wishing press a Rotoflex HSI 330 high speed servo drive rewinder was delivered and you every success for the next 22 years and beyond. commissioned. This is the very first HSI horizontal series rewinder to be commissioned in South Africa. The other make of press, installed by For more information on Zippy Labels visit: www.zippylabels.co.za, e-mail: ROTOCON was an MPS EF-340 eight-colour high-quality and highly [email protected] or call 011 452 7708 automated multi-substrate flexo press accompanied by two ROTOCON
The new MPS flexographic printing press installed by Rotocon at Zippy Labels. www.nexmedia.co.za 38 Events that speak to your soul
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T: +27 11 475 5095 • 0861 111 987 F: 0866 832 156 • E: [email protected] • www.sentientevents.co.za Nex Media • NEW EMPLOYERS FALL PREY TO LRA PROVISIONS New employers fall prey to LRA provisions By lvan lsraelstam, Chief Executive of Labour Law Management Consulting.
It is widely accepted that the development of new and small business is key to South Africa’s economic future but obstacles to such development abound. The labour law jungle is amongst the biggest of these obstacles. Many well established employers, especially the larger ones are starting to develop an understanding of labour legislation and are trying to comply with it. However, there is a growing number of smaller or new age employers that are too busy with the stabilisation of company finances, market penetration and growth to realise that they are not labour law compliant. www.nexmedia.co.za 40 he result is that, while the company is trying to become established and ==> Provide ongoing training of management/supervision in labour law, IR, to grow it is bypassing labour legislation and landing up at the CCMA or leadership and disciplinary skills. bargaining council. Therefore, they need to be made aware that Labour Relations Act (LRA) codifies several principles which will substantially ==> Redesign disciplinary policies so that the implementation of discipline is Taffect the ability of the new employer to manage its employees. Some important based on constructive, effective but legally acceptable corrective measures. provisions of the LRA are: ==> Develop a culture of responsibility and self-discipline on the part of • The definition of dismissal now includes the employer’s failure to convert a management and employees. fixed term contract to a permanent one where the employee reasonably expected the contract to be so converted. Many new employers make ==> Implement objective job grading systems. extensive use of fixed-term contractors. However, because, unbeknown to the uninitiated employer, the LRA protects fixed-term employees, new ==> Use the services of a qualified expert to assist with the implementation of employers land up spending their valuable time and money at the CCMA. the above. Such an expert will also be required to advise on the legal and practical aspects of discipline. For example, specialist advice will be required • The LRA enables arbitrators and Labour Court judges presiding over dismissal on the changes to be made to policies, procedures, practices, letters of disputes to force employers to make temporary employees permanent. This appointment, induction programmes and training courses related to the means in effect that thousands of employers have ‘permanent employees in disciplinary approach of the organisation. Expertise will be required in the waiting’ without the employer even being aware of this. combining of the requirements of the LRA with affirmative action legislation on the one hand, and the • Where employees have illegally been hired as temps they can get practical requirements of an compensation as a remedy for this technical unfair dismissal instead effective disciplinary and HR of being made permanent. However, compensation for unfair dismissal policy on the other hand. is very costly for employers. For example, certain unfair dismissals could cost the employer up to 24 months’ pay. To buy our E-book, Walking To New Labour Law Tightrope please contact In addition, an employer who unfairly demotes an employee, for example, as Ivan on ivan@labourlawadvice. part of the penalty for misconduct, could find itself at the wrong end of an unfair co.za or 0828522973. labour practice arbitration hearing.
The new legislation on equal pay for equal work now poses an added danger Ivan Israelstam may be contacted on for employers who all need to protect themselves by implementing proper job (011) 888-7944 or 0828522973 or on grading systems. e-mail address: ivan@labourlaw advice.co.za. Go to www.labour Those employers who wish to operate within the bounds of the law while still lawadvice.co.za. controlling employees effectively should implement the following strategy: Dr Ivan Israelstam
41 Nex Media • Vol 5 Issue 2 Nex Media • INCREASED VISIBILITY IMPROVES RETAIL SUPPLY CHAIN, ENHANCES RETURNS POLICIES
www.nexmedia.co.za 42 Increased visibility improves retail supply chain, enhances returns policies By Mark Thomson, Director, Retail and Hospitality EMEA, Zebra Technologies Currently, brick-and-mortar stores are under tremendous sales pressure. This is due to the growing popularity and adoption of e-commerce, and – more recently – the click-and-collect retail business model, making it a necessary move to shift their business online. Retailers worldwide lose a staggering $1.75 trillion annually due to the cost of overstocks, out-of-stocks and needless returns, according to retail analyst firm IHL Group.
Along with RFID, retailers are also turning to analytics to enhance visibility, as well as inventory demand and forecasting. According to Zebra’s study, 75 per cent of retailers plan to invest in predictive analytics by 2021. If retailers can determine what’s selling and what’s not, they can better manage inventory to keep customers happy and avoid out-of-stocks and overstocks. The study indicates one of the key sources of customer dissatisfaction today is out-of-stock merchandise, and McKinsey & Company found reducing out-of-stocks and overstocks can lower inventory costs by 10 per cent.
Retailers are also migrating from siloed supply chain processes to unified commerce models. These models ensure end-to-end, digital and brick-and-mortar enterprise visibility of store associates, shoppers and merchandise. Taking this approach allows stores to double as distribution centres, getting customers what they want and in their hands faster — which means no longer having to solely rely on warehouses to get the job done and providing a better overall shopping experience.
here’s no denying that we live in an increasingly digital world. Everything In these challenging times for retailers, it is vital that a coherent returns policy is we want or need can be obtained with just a click of a button or swipe adopted. This is all about the smart use of technology including mobile devices, of a finger. But as technology advances, consumers gain more and more handheld printers, personal scanners. Additionally, interactive kiosks should power – and with more power comes higher expectations for a great be used to manage returns, which can be facilitated through enabling barcode Tcustomer experience. scanning, label printing, bagging and parcel drop box all within one space. This helps create personalised experiences that improve the customer experience and As online shopping continues to grow at a rapid pace, retailers’ supply chains keep shoppers coming back. This is vital as retail profit margins continue to be are forced to keep up with demand and provide unprecedented levels of squeezed now and in the future. convenience to help businesses drive customer loyalty and achieve consistent revenue streams. Retailers can no longer rely on traditional or outdated supply Retailers should encourage multi-channel returns options, comprising in-store, chain processes if they want to stay competitive with e-commerce giants. That’s lockers or via pick-up. Once goods are returned, shops should use scanners, why many of them are beginning to shift their focus and give their supply chains mobile computers or Radio- a high-tech makeover. According to the recent Zebra Retail Vision Study, 72 Frequency Identification (RFID) to per cent of retailers plan to reinvent their supply chains with real-time visibility keep abreast of available stock for enabled by automation, sensors and analytics. the next transaction of the item in question. The use of inventory In regards to automation, 65 per cent of retailers plan to invest in inventory and visibility is to be encouraged, so supply chain automation by 2021. Due to the fact that multichannel shopping has goods can be sent efficiently and become the norm, inventory accuracy is more critical than ever, as products from effectively, where they are both brick-and-mortar and digital channels flow through the supply chain. Studies required to be. show superior omni-channel support requires 90 per cent inventory accuracy or greater. As an industry, retail inventory accuracy falls much lower at around 65 It’s clear that retailing is not all about per cent. the shop window – especially in the world of online retailing. This To improve accuracy, many retailers are budgeting for digital upgrades that really is the science and art of online enable automated, real-time inventory visibility via Internet of Things (IoT) retailing – it’s as much about the technologies such as RFID. Using RFID platforms increases inventory accuracy back end as the ‘shop window’. to 95 percent, while out-of-stocks can be reduced by 60 – 80 per cent with item-level RFID tagging. So, it’s no surprise over 70 per cent of retailers plan Mark Thomson to provide, or are currently providing, item-level RFID technology.
43 Nex Media • Vol 5 Issue 2
Nex Media • NEWS
Global media and marketing news,top-level editorial coverage and commentary.
R2 billion in unspent loyalty points at banks
Amanda Cromhout, CEO of Truth imes are financially tough for many South Afri- simplicity and inclusion of all customers across var- wards programme for credit, cheque and debit card cans, making special offers and opportunities ied demographics. This presents an opportunity for spend. Meanwhile, UCount was launched in 2013 Tto save more appealing than ever. So, why is it retail banks to make their programmes more visible as Standard Bank’s new rewards programme after it that SA’s ‘big four’ retail banks are sitting with more and interactive through mobile apps and gamifica- had offered value-added services through the Supe- than R2 billion in unspent loyalty points? Surely the tion to attract and retain customer interest. rior Choices programme. Similar to eBucks, UCount discounts redeemable through these points should eBucks, in the market since 2000, is by far the is a coalition-type programme and offers cashback be sought after as consumers attempt to make most favourable loyalty programme within finan- at various partners. The cashback percentage is hard-earned money go further? cial services, with 41 per cent of the Whitepaper’s dependent on the tier and overall product holding The financial services industry, specifically the respondents confirming membership. eBucks re- with the bank. big four banks, have offered loyalty programmes for ported that R8 billion worth of eBucks have been Nedbank Greenbacks was launched in 2005 a number of years now and have acquired important earned since inception and just over R6.8 billion and is the only rewards programme still only linked customer transactional data in the process. But is spent, yielding an outstanding 85 per cent redemp- to earn on credit and debit card spend only (i.e. this data being analysed effectively to create bal- tion rate. Over R400m eBucks have been spent not dependent on the customer’s product holding anced loyalty programmes that are simple to under- on fuel at Engen alone. Over time, changes have within the bank). No bank-wide programme exists stand, relevant and differentiated? been made to the rules of the programme across and some complexity lies in the earn component, Loyalty strategies, in the banking industry, were earn, redemption and capped spend thresholds. whereby customers get more accelerated benefit by initially designed for rewards to be linked to spend By establishing a virtual currency, forming partner- using the American Express card. The programme on credit and debit cards. This was mainly to help ships and coalitions, redemption rates have been launched the Shop card in 2014, which will have ac- position the banks in the market and be first in the improved to ensure more customers spend eBucks, tively aimed to reduce the liability of unused points. customers’ wallet, from a spend point of view. The more frequently. According to the CEO of eBucks, Amanda Cromhout, CEO of Truth said, ‘If your competitive nature of the banking world has led to Johan Moolman, identifying relevant offers by us- loyalty points are sitting as a liability on your bal- banks starting to use loyalty programmes as a key ing transactional data effectively and getting the ance sheet, we strongly believe you should be driv- differentiator in delivering a competitive advantage partnerships right has improved the programme. ing increased redemption. Apart from lightening and in some cases even provide a life-line during According to the Whitepaper’s findings in terms the weight on your ledger, higher redemption drives these difficult times. It’s clear, however, that some of the most used loyalty programmes in SA, 16 a greater brand experience, increased customer are achieving this far more effectively than others. per cent of respondents surveyed are members of loyalty (creating a longer term asset) and greater According to the 2016 Truth Loyalty Whitepaper, Absa Rewards, 14 per cent are members of Stand- customer data insight (triggered through increased loyalty programme usage has shown that while ard Bank’s Ucount and just 10 per cent of Nedbank transactional volumes) and therefore, the greatest some banks’ loyalty programmes rank quite well Greenbacks. No financial results on any of the pro- opportunity to achieve customer centricity. We, cat- when compared with programmes more generally, grammes were available at the time of this report. egorically, encourage higher redemption rates for a retail loyalty programmes are still favoured due to Absa Rewards was launched in 2009 and is a re- successful customer loyalty programme.’ www.nexmedia.co.za 46 University debates representation of African women in UK media host of academics and journalists gathered ticularly in relation to debates around the represen- at Birmingham City University in the UK this tation of race and immigration in the news,’ said Amonth to question the challenges that Afri- Dr Yemisi Akinbobola, lecturer at Birmingham City can women working in the British media face and University’s School of Media and host of the event. how they could be addressed. ‘The event provided an opportunity for the ex- The ‘African Women in the Media’ event at the change of ideas between academia and industry, University’s City Centre Campus on Thursday 27 supporting the goal to have greater diversity, inclu- July featured a series of talks from researchers and sion and representation of African women in the journalists, as well as an opportunity to pitch ideas British media.’ to Dorothy Byrne, head of news and current affairs Alongside Dorothy Byrne, a team of producers at Channel 4. from Nigeria’s TVC News took pitches for story and Speakers at the event included founder of the programme ideas. MsAfropolitan feminist blog Minna Salami, award- Birmingham City University was one of the first winning Sudanese reporter Yousra Elbagir and Ma- UK universities to offer media degrees and today lawian journalist Kiri Kankhwende. boasts cutting edge facilities – including Europe’s ‘The day-long symposium is timely in Brexit largest static green screen – in its £62 million Park- Britain as we see a rise of right-wing politics, par- side Building. Yemisi Akinbobola ACA disciplines member agencies for transgressing its Code in the Telkom pitch fter an appropriate and robust investigation ‘The ACA is about maintaining the health than 10 per cent chance of winning the business. and disciplinary process held between the As- and well-being of the industry and sets the high- This especially prejudiced smaller agencies, as they Asociation for Communication and Advertising est standards for integrity and professionalism do not have the resources to invest in a pitch of this (ACA) and its members DDB South Africa, Ireland- amongst its member agencies. In the interest of up- scale. Without payment of pitch fees, the unsuc- Davenport and Wunderman, the ACA exercised its holding our commitment to self-regulation, it was cessful agencies could not recoup some of the cost rights in accordance with its MOI and the process decided that sanctions be imposed on DDB South incurred as a result of answering Telkom’s brief. laid down in the ACA’s Internal Enquiry Framework. Africa, Ireland-Davenport and Wunderman,’ said • Most worrying is that the contribution and At the subsequent Board meeting held on 5 July Odette van der Haar, CEO ACA. currency of the participating agencies was devalued 2017, the ACA found the three agencies guilty of The ACA is deeply concerned that the Telkom ad when agencies were asked to provide Telkom with transgressing the ACA’s Code of Conduct governing agency pitch process did not comply with the ACA’s free intellectual property. An option was for Tel- tenders and pitches. Code of Conduct that governs tenders and pitches. kom to accept case studies of recently successfully The ACA Exco and Board discussed the circum- This Code was put in place some years ago to en- work, that was in line with the scope of work and stances pertaining to the Telkom pitch at length, courage fair, equitable and healthy competition, services required of the brief. These case studies considered statements made by representatives transformation, a level playing field, good ethics would have accurately demonstrated the agencies’ from each agency and agreed that in the interest of and conduct during new business acquisition and ability to meet Telkom’s requirements and deliver self-regulation and in accordance with its MOI, the protection of agencies’ intellectual property. a return on investment. Furthermore, submission following sanctions were to be imposed: The Code also mitigates risk and wasteful ex- of case studies would not have incurred pitch fees. • A written undertaking from each agency re- penditure on the part of agencies and clients. There Telkom did not accept the ACA’s proposal. garding their future conduct is to be sent to the ACA is, therefore, no reason not to adhere to the Code, The collective cost of this pitch ran into millions • Agency representatives from these agencies which supports a mutually fair and robust pitch pro- of Rands in time and material costs for the partici- currently on the ACA Board or operations commit- cess. pating agencies. tees are to step down for a period of 12 months According to Odette van der Haar, ‘The biggest A pitch process of this nature is counterproduc- • Each transgressing agency is to be fined the threat to our industry is that more and more clients tive to the industry’s transformation efforts. Small, maximum penalty allowable in terms of the ACA’s behave unfairly towards agencies during pitches. black-owned agencies were invited to participate in MOI It is paramount to the sustainability of the profes- the Telkom pitch process with little to no prospect • Each agency’s membership of the ACA is sus- sion that agencies stand united against these unfair of success, given the terms and conditions of the pended for a period of 12 months and during this practices in order to maintain the value and curren- RFP. suspension the agency may not derive any of the cy of the profession.’ The ACA would therefore, like Telkom to explain benefits offered to member agencies. The ACA’s concerns with the Telkom pitch are why none of the smaller South African agencies The agencies’ membership may be re-instated as follows: were able to secure any of the business on offer after the suspension period, on the proviso that • Too many agencies were asked for strategic – especially since Telkom is such an iconic South they do not commit any further transgressions of and creative work, which was very costly for the African brand. the Code of Conduct during their suspension. participating agencies and gave each bidder a less Nfinity grows again! eaded by entrepreneur Ken Varejes, Nfinity is has a significant number of unique users across all AdColony to the Nfinity group of companies that an established innovation hub constantly on major African markets. make us the “Big Thinking – Big Ideas” company,’ Hthe lookout for hot pioneering businesses in ‘We are focused on delivering the highest qual- concluded Varejes. ‘With AdColony, each ad served the media space. The company’s latest partnership ity mobile advertising experiences for our partners, is a great visual and fully immersive journey for the includes mobile advertising innovator, AdColony. and our business has gained significant traction lo- user. It’s a great fit for our business.’ Headed in South Africa by Andrew Kramer, Ad- cally over the past 24 months. We’re thrilled to be The AdColony platform allows advertisers to run Colony is the global leader in innovative in-app mo- working with Nfinity which will give us access to campaigns with 100 per cent full screen viewabil- bile video advertising, offering consumers access to its local expertise and infrastructure, and allow us ity, no buffering, HD-quality video, unparalleled en- HD ad experiences across the top listed 1000 mo- to further grow in the region,’ said AdColony South gagement rates and extremely high reach in brand bile apps. Reaching TV sized audiences of 1,6 bil- Africa Managing Director, Andrew Kramer. safe environments. lion unique consumers month to month, AdColony ‘It’s the addition of pioneering platforms like
47 Nex Media • Vol 5 Issue 2 Nex Media • NEWS Brand Chenin as SA’s Wine Specialty, according to leading US commentator outh Africa stands the strongest chance of and confidence in their world-class stature.’ a strong focus on eco-sustainability. Now, with making an impact in the US by linking its wine South Africa has more Chenin blanc plantings social media, you have the chance to talk not just Smarketing message with a single varietal in than any other country in the world, with 18,5 per in words but in the most beautiful pictures, which the way New Zealand has done with Sauvignon cent of the country’s 95 775 hectares planted to the is something that American consumers absolutely Blanc and Argentina, with Malbec. This is the view varietal. Not only is it the most widely cultivated need more of to better understand the complete of Lauren Buzzeo, the recently appointed managing local grape but local plantings represent more than beauty of this country. editor of respected publication Wine Enthusiast, those established anywhere else in the world com- ‘There is something I’d like to see more of, and based in the US but read worldwide. bined. A popular choice for South African brandy that’s greater evidence of diversity in prominent Buzzeo, who has been covering South Africa producers for much of the 20th century, it has been winemaking positions. There are many encouraging for the magazine since 2010 as its tasting director transformed from workhorse to glamour grape un- initiatives and that makes me very optimistic.’ and senior editor, was in the country in early July to der the Chenin Blanc Association, chaired by well- The winners of the 2017 Standard Bank/Chenin judge in the 2017 Standard Bank/Chenin Blanc Top known producer Ken Forrester, who has played a Blanc Top 10 Challenge will be announced on Au- 10 Challenge along with five other, South African- major role in rehabilitating its image. Today, many gust 23. based panel members, including two Masters of of the country’s foremost winemakers choose Wine. Chenin for their flagship offerings, winning wide- To watch a video of Buzzeo commenting on ‘To associate Chenin blanc with South Africa in spread international recognition for these wines. South African Chenin blanc, go to http://bit. the minds of US consumers is a way to begin the Thought to have originated in the Loire region of ly/2vwvpyh. conversation. It’s easier for them to first get their France, Chenin blanc is a very versatile grape that heads around South Africa as a producer of this features in an array of dry, fruitier and noble late amazingly refreshing wine that’s so food-friendly, harvest wines. than to tell them the country’s strongest suit is its Buzzeo believes South African Chenins tend to ability to make wine in a huge variety of different be more fruit-forward than their French counter- styles. parts, ‘Not flashy, but more immediately accessible ‘Instead of staking your claim by saying you can than those from the Loire, that have a more austere do everything,’ she urged producers to ‘highlight and saline character.’ what you do best. If you brand Chenin blanc as a She is not suggesting that all South Africa's South African specialty, you stand a better chance marketing focus should be on Chenin, though. ‘I’m of connecting with winelovers, of providing them really excited by the quality of South African Char- with something to attach to, an entrée into under- donnays and also Pinotages. It’s a new day for Pino- standing the wines of the country. Because, sadly, tage–time to move on from those negative percep- South Africa is not yet widely known or understood tions of acetone and burnt rubber flavours. There’s in the American market.’ a new generation of wine consumers keen to taste The US is currently the world’s biggest wine interesting and unusual wines. They aren’t aware market by value, and has been since 2013. of the baggage around Pinotage and are ready and ‘As awareness and demand grows, there will willing to taste the refined and elegant wines of be a mainstream place for bright, lively, approach- today.’ able South African Chenins characterised by ripe She also praised South African Cabernets. stone fruit and citrus flavours – not too sweet – and Commenting on the wines entered for this year’s pristine acidity; wines that can comfortably retail Standard Bank/Chenin Blanc Top 10 Challenge, she between US$10 and US$20. said they reflected an ongoing improvement and in- ‘That said, producers of South African Chenins novation. ‘I was thrilled by many of these wines. should be wary of under-pricing their wines. There’s an amazing gees (spirit) and ability to push ‘To over-deliver on quality in relation to price is boundaries. These Chenins are an expression of to run the risk of implying the wines are not worthy what makes South Africa such an appealing coun- and that they don’t deserve to be taken seriously. try. We need to see mid- to top-level bottlings priced ‘I love the people, the wine, the food, the sto- higher, at US$25 and above, to demonstrate a pride ries, the architecture and the fact that there is such Lauren Buzzeo #ShowCreativeEntrepsRespect ne of the challenges that business people the creative industries. session and the free use of an online accounting in the creative industries face is companies Over the past six years, the international compe- programme written specifically for South African – and the public – who don’t take them se- tition has grown to become a marquee event of the SMMEs. A business development programme at a riously. Whether they are performers, designers, Global Entrepreneurship Week where national win- national incubator has been arranged for the com- Omusicians, artists … people don’t respect their ners from over 60 countries fight a pitching battle to petitors. profession the way they do an accountant or an be recognised as the best in the world champion. Whether in South Africa or at the finals in Co- electrician. At the end of August, South African finalists penhagen, the contest connects creative start-ups ‘Many creatives also don’t see themselves as spend three days at the Small Business Expo partic- to investors and markets, and strengthens their in- business people who make a valuable contribution ipating in a wide-ranging business skills boot camp novative capabilities to the benefit of industry and to the economy and to society – and who should delivered by experts, and refining their pitches in a society. be respected and paid as well as people in other gruelling workshop to prepare them for pitching to ‘This year, we are focussing on the design dis- professions,’ said national co-ordinator, Mvuyo a panel of top flight judges. ciplines. From 2018, we will extend the scope to Ngqulana. They then do battle against each other Dragon’s include all the creative arts and the competition will Creative Business Cup is a Global Entrepreneur- Den style, for the chance to represent South Africa be open nationwide,’ he concluded. ship Network competition that not only recognises at the global finals in Denmark where winners from but celebrates entrepreneurs in the arts. The South more than 60 countries are pitted against one an- African event showcases our considerable local other. creative talent and helps correct people’s view of All finalists have access to a free legal advice www.nexmedia.co.za 48 Irvin Nkosi joins Emperors Palace as new Promotions Manager mperors Palace, a Peermont property and South Africa’s ‘Palace of Dreams’, is proud to Eannounce that Irvin Nkosi has been appointed as its new Promotions Manager. Nkosi started his career in the gaming industry in 2004 as a Slot Attendant at a well-known gam- bling resort in Gauteng, and in just four years was promoted to Casino Host. Having developed a keen interest in marketing, he began pursuing his career in promotions in 2011 when he took on a Promo- tions Co-ordinator role, and later accepted a Promo- tions and Events Producer position in Durban. ‘I’ve always dreamed of reaching this point in my career, and I know that I have joined a team that will add even more value to my growth in this indus- try,’ said Nkosi. ‘I’m proud to be part of the Emper- ors Palace team, and I look forward to helping the team continue to make magic happen every day!’ Nkosi will be responsible for planning, im- plementing and managing strategic gaming and entertainment initiatives. He will also ensure that marketing collateral and communications are con- sistent with the brand ethos and aesthetic. ‘Irvin is a talented and hard-working young man who is well-deserving of this position, especially considering the humble beginning to his gaming career,’ said Sharon de Leur, Emperors Palace Mar- keting Manager. ‘His impressive résumé and bright, cheerful attitude bodes well for his future on the Emperors Palace team, and we look forward to see- ing all the wonderful work he’ll do with us.’
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FOR MORE INFO: (T): +27 (0)11 493 9025 - (F): +27 (0)11 493 8882 [email protected] - www.mailtronic.co.za Nex Media • NEWS The Capricorn Champ ccording to Nicholas Dlamini, ‘You have to He was introduced to cycling at 12, by a friend, first bicycle assembly facility in the Western Cape. want it so much more than anyone else.’ Vuyisa Mgolombane. Soon after getting his first Here bicycles are built for distribution to various ANicholas (22) has earned a place as a profes- bicycle, a Peugeot, he linked up with a local com- Qhubeka-affiliated learn-to-earn, work-to-earn and sional cyclist for Team Dimension Data for Qhubeka munity cycling club. After a year of training, he disaster relief community programmes. The facility Continental, competing in the under-23 (U23) cat- made the move to join the Velokhaya Life Cycling is run by master bicycle mechanics Beverley Roode egory. Academy, and then he was selected for the HotCh- and Janine Johnson of Bicycles & Beyond (BAB) on Acting as the feeder team to Team Dimension illee Development Rider programme where finally behalf of Qhubeka. It employs four women from the Data’s World Tour outfit, the 2017 continental squad he was given the opportunity to compete in formal local Paarl East communities. features 11 young cyclists, of whom three, includ- races. Team Dimension Data’s World Tour squad re- ing Dlamini, are South African. Hand-picked based In 2015, he joined Team Dimension Data as a cently competed in the Tour de France, now in its on consistent results and promise, these riders are continental U23 rider (the team was then known as 104th year. The 2017 edition of this prestigious considered Africa's best young cycling talent today. Team MTN Qhubeka). Grand Tour race started in Düsseldorf, Germany Dlamini has big goals: success at the 2020 ‘I’m incredibly proud to be part of Team Dimen- on 1 July, and concluded with the Champs-Élysées Olympic Games and the iconic Tour de France. And sion Data for Qhubeka. We’re a band of brothers, stage in Paris, France on 23 July. he’s well on his way, getting closer with each turn but what we are doing isn’t just our story. We’re of the pedal. His next step is to make Team Dimen- competing and evolving and finessing our skills but To view a video of Dlamini, go to https://youtu. sion Data’s professional World Tour squad. that’s just one part of it. We’re also racing for a be/NATtCdCuGUw. In June, the ambitious young rider made head- cause.’ lines when he triumphed at the U23 Giro d’Italia, Team Dimension Data is Africa’s first World Tour earning himself the King of the Mountains (KOM) cycling team. The squad rides to raise awareness title. Last February, he placed second behind Stefan and funds for Qhubeka, a non-profit organisation de Bod in the U23 category at the SA National Road that mobilises for socio-economic upliftment by dis- Championships in Wellington. tributing purpose-built bicycles to deserving South ‘Happiness to me is cycling. It’s brought me to Africans. where I am now,’ said the pedalling prodigy from Qhubeka is an Nguni word that means ‘to pro- Cape Town’s Capricorn Park near Muizenberg, an gress’. With a bicycle, a person can travel faster area rife with unemployment, violence, drugs and and further, and carry more. gangsterism. He lives with his mother (for a long ‘I can definitely say Qhubeka moves people for- time the family’s sole breadwinner), his twin sis- ward,’ said Dlamini. ‘My own story clearly is an ex- ter and two other siblings. That’s when he’s not in ample. Now I’m giving back and that gives so much Lucca, Italy, where the continental team is based more meaning to my riding. during the cycling season, mainly following the Eu- ‘One day I would like to see all the kids in Capri- ropean seasonal calendar. corn Park riding bicycles. Sport is a language every- ‘It was hard not having the resources I need to body speaks. It unifies people.’ hone my skills but it didn’t stop me. I never stopped Nederburg Wines in Paarl is the exclusive pre- believing in myself. It has taken and still takes guts mium wine partner of Team Dimension Data, riding but it’s worth all the sweat and tears.’ for Qhubeka. The winery is also home to Qhubeka’s How to build an effective video campaign he fact is, online video marketing is one of ing campaign. Is your goal to drive new customer video can be reliably streamed everywhere poten- the fastest advertising segments in the world. leads, win back lost customers, or to identify addi- tial customers might view it, specifically across THere’s another fact, in a recent marketing tional revenue opportunities with existing custom- web, mobile, and social channels. You don’t want study performed by BrightRoll (which was acquired ers? to make a video and then find out that your intended by Yahoo late last year) 25 per cent of online mar- • Develop campaign messaging – Develop- audience is having trouble viewing it. keters are in the opinion that it will be the fastest ing relevant, targeted, and concise messaging will • Measure results – Analyse and measure the growing segment. lay the foundation for your video marketing cam- success of your video marketing campaign. Analyt- There are many reasons online video is sought paign. It’s getting more and more difficult to grab ics are a key part of every marketing campaign. Did after by advertisers and marketers. More efficient people’s attention, so you must start strong. Also, you achieve your stated campaign goals? Be sure measuring capabilities such as click through rates, don’t be intimidated by marketing automation tools to monitor video analytics including the plays, time conversion and completed views, and the brand to send your video campaigns. One great example viewed, viewer engagement, traffic sources, and uplift it offers including the price relative to TV. is mailchimp. For more advance and targeted au- geographic location. The optimisation of your mar- But the truth is that over half of the ad agencies tomation tools use MemeVideo’s newest tools for keting campaign should start as soon as you col- respondents report that targeting capability is the marketers, Robocop 2.3. Robocop 2.3 will enable lect enough data to make solid conclusions. This most valuable aspect of digital video. With that marketers to better manage your video advertising data must be collected as early as the campaign said, it is clear that video is an established leader in campaigns, by precisely targeting their audience is launched. digital advertising with proven effectiveness, clear- and create a more laser-focused digital campaign • Drive campaign traffic – Create viewership er success metrics to measure ROI and continued and that will better maximise your returns and lead- for your marketing video by using email, PPC and technological advancements to meet advertisers’ ing to more qualified sales leads. social campaigns to drive traffic to your video land- campaign goals, but, how do you create a success- • Consider video production options – on- ing page. Leverage your existing marketing chan- ful video campaign? Here are a few steps to get you site shoots make perfect sense, however, there nels to drive potential leads and customers to your in the right direction: are other video production options such as using video landing page. A stand alone marketing video • Review your corporate marketing strat- motion graphics or repurposing existing marketing will not produce the desired marketing results. egy – Before designing any marketing campaign, assets into marketing videos that can be highly ef- To sum up, Video is a great marketing tool that it’s important to review your company’s overall mar- fective and less costly than an on-site video shoot. has the potential to dramatically increase leads and keting, messaging, and lead generation strategy. You will have to take into account both your mes- conversions for your company. Following all seven Any video marketing strategies or campaigns that sage and your target audience, put yourself in their steps described and you are well on your way to are developed should be a natural extension of your shoes and try to guess how exactly your message is having a successful video campaign. company’s overall marketing strategy. better delivered. • Define campaign objectives – Determine • Ensure reliable streaming across web, and quantify the primary goal of your video market- mobile & social channels – Make sure your www.nexmedia.co.za 50
Nex Media • NEWS Projectors – a ‘must-have’ in the modern workplace and classroom rojectors are no longer considered a luxury, but that every meeting and lesson needs. The interac- a variety of connectivity options. a crucial part of productive and efficient busi- tive Epson EB-1700 projector range features ‘Ges- The high-end ultra-short-throw projectors fea- Pnesses and classrooms. Far from the bulky, ar- ture Presenter’ which allows you to switch between ture Wi-Fi and LAN capability for wider connectiv- chaic devices that many of us remember from our slides simply by gesturing. In addition, Horizontal ity, as well as HDBASE_T connectivity, which has school days, Epson’s recently launched EB-1400, and Vertical Keystone Correction corrects the ge- proven beneficial when managing presentations in EB-1700 and EB-2000 projector models offer an ef- ometry of the projected image in both a vertical and large auditoriums where signal cable length can be fective solution to many of the school environment horizontal direction, making the presentation venue a problem. and workplace challenges faced today. less defined by space restrictions. In addition, the EB-1700 range offers wireless In a recent Epson study conducted to measure ‘Meetings and classes can easily become bor- connectivity via NFC enabling projection using a the readability of information displayed on various ing, time-wasting affairs unless more effort and in- smartphone or tablet, and MHL support makes it screen sizes, over 50 per cent of respondents found vestment is put into running them more effectively,’ easy to show high-quality video and audio content it difficult to read and absorb information from said Timothy Wilson, VI Product Manager at Epson from mobile devices, while charging them at the a 70-inch TV screen. Illustrating the importance South Africa. ‘With a projector in the room, people same time. that large displays have on information retention are instantly more attentive and receptive to the ‘Projectors are ideal for creating a modern, in- and interest, the study found inaccuracies in more information being shared. There’s also a lot to be teractive and productive workplace and classroom, than half of respondents’ feedback when they were said for the easy setup process which allows you with many of the latest models currently available asked to read charts and text-based information to spend less time stressing over technical difficul- offering highly advanced features designed to add from the TV-screen. ties.’ value to every kind of environment, from digital and Epson’s recently launched EB-1700 and EB-2000 The Epson EB-1400, EB-1700 and EB-2000 pro- design agencies, to Universities, to construction smart projector ranges deliver 3LCD high-quality jector ranges are incredibly easy to set up, offering firms, schools and meeting spaces,’ said Wilson. images even in high ambient light environments, ensuring that content is displayed in an easy-to- read manner with significantly enhanced imagery and detailing. The larger display also creates a more interac- tive and collaborative experience for audiences. The Epson EB-1400 range allows you to easily save, share or print whiteboard content (depending on the model) with others. These features are particu- larly useful for sharing information with those who were not able to attend the class or meeting. From an operational standpoint, projectors offer a level of efficiency and technological innovation A first for Khayelitsha: just go introduces two one-stop travel shops ustGO Your Travel Market, the proudly South Af- competitively priced flights to and from the rest of Just visit one of the new justGO shops in Khayelit- rican company that’s pioneering innovative travel the world, and various all-inclusive travel packages sha, or if you’re in Cape Town, drop in at the justGO jsolutions for Southern Africa, is debuting two to popular destinations such as Durban and the shop located in the Picbel Arcade in Strand Street. conveniently located travel shops in Cape Town’s Eastern Cape. The shops in Khayelitsha are open seven days a bustling Khayelitsha. Bookings and arrangements for school tours, week, with trained travel specialists ready to ser- In the spirit of building community support for funerals and other community events are accom- vice your travel needs. local entrepreneurs, justGO has partnered with modated with absolutely no hassle, booked last- Alternatively, log onto www.justgo.co.za from Spinach King and the Department of Coffee, both minute or not. any computer with an internet connection or the situated close to the Khayelitsha Mall and Train Both shops employ residents from the Khayelit- mobi-site, 24-hours-a-day. If you get stuck, simply Station, to provide a comfortable and accessible sha community, trained to share expert travel call 087 330 1111, send an e-mail to help@justgo. environment for price-conscious Southern African knowledge and providing full-service offerings. co.za, or a WhatsApp message to 065 346 3078 travellers seeking expert travel solutions. justGO’s expert service encompasses a variety during office hours. Considered a first for the area, justGO offer real- of travel products offered by a wide network of All major forms of payment are accepted online. time price comparisons, including alternatives to Southern Africa’s major transport operators. Lead- The price you are quoted is the price you pay, and and from all intercity bus stations and airports in ing bus and airline companies in Southern Africa, no card fees are charged. Cash payments are ac- Southern Africa, including Queenstown, Mthatha, such as Intercape, Greyhound, City to City, Translux, cepted at shops. Port Elizabeth and King Williams Town. It seeks Mango, Kulula, SAA, and FlySafair, amongst others, Subscribe online at www.justgo.co.za/sign- to offer incredible price options, especially when are well represented. up to receive weekly newsletters with special of- booked in advance, but with special last-minute Don’t waste any more time queuing at the su- fers straight in your inbox. deals also presented. permarket or jumping between travel websites to justGO also prides itself on presenting very compares flights and buses to book your next trip. Tribeca PR welcomes Tyashnee Gounden as an account manager ribeca Public Relations (Tribeca) has welcomed and international financial, business, travel, exhibi- to plan, create and deliver exposure for her clients. Tyashnee Gounden to the team as an account tion, medical, consumer and lifestyle brands includ- Her willingness to learn, be an active team member Tmanager, working on a client portfolio that ing MMI Holdings, Momentum Health, Stryker, and build relationships with her team and peers is includes Saab Grintek Defence, Junior Achieve- World Travel Market Africa, the Dubai and Swazi- truly valued,’ said Kelly Webster, account director ment South Africa, and various upcoming project land Tourism Boards, Oxford Business Group and at Tribeca. campaigns. Ster Kinekor. Tyashnee holds a diploma in Public Relations Tyashnee’s experience includes working on local ‘Tyashnee has shown potential and commitment and Media Practices from Boston Media House. www.nexmedia.co.za 52 Nex Media • NEWS BIC embarks on educational roadshow or the sixth consecutive year, BIC has embarked permarkets will make a difference to help BIC reach BIC is appealing to learners, parents, corporates on its school roadshow, and this year, the sta- its target of 1.3 million pens this year.’ and the broader public to get involved and foster a Ftionery brand is continuing its efforts towards ‘The show cleverly incorporates pop culture and culture of learning in South Africa. improving the quality of education in our schools the brand character “BIC Boy” who imparts key edu- Join the BIC movement and show your support with the message: ‘If You Can Dream It, You Can cational messages through a format that learners by helping to make a difference in the lives of over Be It’. can engage and interact with. The performance is a million lesser-resourced learners. Part of BIC’s educational roadshow across presented by young and aspiring actors and dancers For more information, visit http://www. KwaZulu-Natal, is a school art competition that who have the ability to convey the message that by za.bicworld.com. recognising young talent, called the BIC Art Chal- working together, we can achieve greatness,’ Kis- lenge. The competition encourages learners to tap hun further added. into their creative skills bringing excitement to the school classroom and awarding prizes to the win- ners. The activation is managed by The Zinto Market- ing Group, specialists in creating new platforms for brands to engage with the youth market and con- tribute to socially conscious initiatives. The road- show encourages learners to stay in school and work hard to reach their full potential. The brand activation agency has been involved in the educa- tion segment for the past 17 years and its info-tain- ment platforms are supported by the Department of Education. The Stationery Marketing Manager at BIC, Ron- ette Kishun, said, ‘The hope is to build a ground- swell of support through the initiative by encour- aging the public to continue to donate stationery items towards lesser-resourced schools. Every purchase of specially marked stationery at local su- Somewhere over the Rainbow … Dorothy and the Wizard of Oz launches on Boomerang. his October, follow the yellow brick road to all- Being Princess of Oz carries a whole lot of new adventures with Dorothy, an eight-year responsibility, and it’s not always easy: make a Told girl from Kansas, who alongside her little mistake in Kansas and it’s usually not a big deal; dog, Toto, and best friends Scarecrow, Tin Man and make a mistake in Oz and a Wicked Witch, or two, the Cowardly Lion, has just defeated the Wicked comes after you. This October on Boomerang, cheer Witch of the West and is ready to embark on excit- on Dorothy, her little dog Toto, Scarecrow, Tin Man ing new quests in the land of Oz. Dorothy and the and the Cowardly Lion as they team up to conquer Wizard of Oz premieres on Monday, 16 October on Munchkins, Witches, Wizards, Flying Monkeys and Boomerang. a whole menagerie of mystical creatures in this Dorothy and the Wizard of Oz is an uplifting co- show about friendship and adventure. medic fantasy series based on the iconic L. Frank Produced by Warner Bros. Animation with 80 Baum book series. Following the original story, all-new 11-minute episodes and featuring the Queen Ozma has appointed Dorothy the Princess of Academy Award-Winning song ‘Over the Rainbow’ Emerald City, and has tasked her with the quest to from the hit 1939 film, the all-new series Dorothy rid Oz of evil and restore peace to the land. Armed and the Wizard of Oz premieres exclusively on Boo- with a pair of magical and mysterious ruby slippers, merang, DStv channel 302 on Monday 16 October Dorothy tackles her royal duties with enthusiasm, at 17:50 CAT and rolls out weekdays with all-new bravery and farm girl feistiness. episodes.
Inspiring change, one beat at a time he message from international DJ Jeffrey plaguing South Africa. The aim is to encourage all Albinism and Hypopigmentation notes that they are Jewell, who unites people through his music South Africans to make a difference too. prone to isolation. Tis that, “Music has no colour – regardless of Smirnoff Marketing Manager, Kyle Lesch Jewell said, ‘I meet a lot of people with albi- your skin tone, we all want to dance”. shared, ‘The choice of DJ Jewell as one of our nism who don’t dare to go out. We need to be seen As part of its newly launched Change Makers Change Makers was a natural one as he embodies and music has the power to make that happen – af- campaign, Smirnoff is saluting the artist with albi- our “Everyone’s Invited” ethos.’ ter all, we’re all the same on the dance floor.’ nism, better known as DJ Jewell, for using his plat- Albinism affects one in 4000 South Africans and ‘We look forward to shining a spotlight on more form to inspire others with the condition as well as one in 20 000 people worldwide, according to the creatives who are making a difference through their encourage open mindedness and inclusivity. World Health Organisation. With misunderstand- work,’ concluded Lesch. The campaign, being run on Smirnoff’s social ing and myths surrounding the condition, those To see who else has been selected as a Change media platforms, profiles singers, dancers, DJs, ac- living with it are subjected to name-calling, deroga- Maker, visit Smirnoff’s Facebook, Twitter or Insta- tors, artists, filmmakers, entrepreneurs and others tory remarks, social rejection and physical violence. gram pages. who are making a positive change, driving dialogue They are even at risk of being killed in some coun- and challenging mindsets around social issues tries. Not surprisingly, the National Organisation for
www.nexmedia.co.za 53 Nex Media • Vol 5 Issue 2 Nex Media • NEWS Koo Govender appointed Chairperson at AMF he Advertising Media Forum (AMF) has an- Group and has spent more than 20 years in the nounced that Koo Govender has been ap- broadcast and media industry, including the role of Tpointed as the industry body’s Chairperson for Corporate Marketing & Communications Director at 2017/18. Board members comprise senior repre- Mnet. sentatives from media groups around the country, ‘I’m very pleased to say that our current board is each accountable for their own portfolio. a young, diverse group of media professionals, each ‘I’m extremely humbled to be appointed in this very passionate and committed to the media and role, especially taking into consideration the very advertising industry,’ she said. ‘We’re working on exciting, albeit challenging media landscape we several excellent initiatives, one of which includes find ourselves in,’ said Koo, also CEO of media up-skilling current young media agency profession- agency, the Dentsu Aegis Network. ‘The AMF has a als, which we’ll report back on in due course.’ crucial role to play in this industry in terms of both Koo recently had the opportunity to judge representing all media agencies but also holding Cannes Lions 2017, Loeries 2017 as well as Ad- our fellow agencies accountable to the issues of Focus 2017 in the Media and Innovation category. transparency, research, talent and transformation ‘I’m extremely passionate about this ever changing, amongst others.’ ever innovating industry of ours and I’m proud to Before joining the Dentsu Aegis Network, Koo represent the AMF as a vital cog.’ held the position as first female CEO at the VWV For more on the AMF visit www.amf.org.za Koo Govender Consol ad ranks number 1 on most liked ad list by Kantar Millward Brown onsol Glass is proud to announce that its re- emotive work, work that captures not only the es- from 30 January 2017. cent television commercial (TVC) has been sence of what we do but also invokes sentiment ‘We have an opportunity in advertising to tell Cgiven first place honour on the most liked ad and resonates with our South African audience. stories which touch the heart of the viewer. We list by Kantar Millward Brown for Q1 in 2017 – a This ad does both and also highlights the possibili- are pleased to see that Consol has slowly started well-known multi-national market research firm fo- ties that glass enables through its properties. It’s being recognised as a South African manufactured cused on advertising effectiveness, strategic com- quite an accomplishment for us to have made it product and as a brand which cares about the con- munication, media and brand equity research. onto Kantar Millward Brown’s list of most liked ad- sumer as much as it does for the environment. This The advert shows a young girl enjoying a visit to vertisements. It’s even more of an accomplishment TVC bears testament to this,’ said Fran Luckin, Chief her local park. She purposefully empties her Consol to be contributing towards memorable advertising Creative Officer at Grey Africa. preserve jar of its wholesome treats. Whilst playing in South Africa and we look forward to creating Grey Africa has played a huge role in evolving in the park, she holds up the empty glass jar to fill more heartfelt work that resonates with the South the Consol brand – from being purely a glass manu- it with the different sounds and memories of the African audience reminding them that the best facturer to Consol being seen as a vital part of the park. At the end of the day, she takes her jar filled things come in glass,’ said Dale Carolin, Senior Ex- consumer’s everyday life through its five year rela- with the special memories from the day home to ecutive: Marketing at Consol Glass. tionship with the client. her gogo (granny) who is blind – enabling gogo to The concept for the ad was developed by Grey For more information on the goodness of glass, experience the park for herself just like she experi- Africa together with Bouffant Films and brought to visit the website www.consol.co.za or go to enced it earlier, showing in a magical way that the life with the accomplished Dean Blumberg in the Facebook – Consol Glass or Twitter – @Con- best things in life are felt and shared, not neces- director’s chair. The television commercial has been sol_Glass sarily seen. screened across various channels in South Africa To view the advert, visit: https://www.you- ‘Consol Glass looks forward to creating more including various SABC stations, ETV and DSTV tube.com/watch?v=4hDMLMcpn40 Internal hires see creatives realise their possibility
oomtown is pleased to announce the promo- process-driven approach will prove invaluable and and has proven himself in leading teams through tion of Nick de Beer to Creative Group Head, add to the department. projects and delivering award-winning campaigns Band Lara-Anne Derbyshire moves from Crea- ‘Strategy and consumer insight is vital to suc- on time and in budget. ‘The step into creative group tive Group Head to Strategist. cess, and an increasing number of clients are real- head is a natural one for Nick, and is an exciting ca- To fulfil client demand, Boomtown needed to ising the value of investing in uncovering consumer reer development for him. There will be new chal- secure the talent to expand the teams’ skill set and insights to communicate effectively in an ever in- lenges, but we’re all looking forward to working man-hours, Andrew MacKenzie, Boomtown MD creasingly cluttered market place.’ with and supporting him in his new role.’ explained, ‘Lara-Anne’s studies in psychology, her Nick’s creative prowess has spurred internation- decade of creative experience and her analytical, ally successful campaigns for Boomtown clients
www.nexmedia.co.za 54
Nex Media • NEWS Mugg & Bean brings Failure to invest in Africa’s youth true meaning of report warns of the impact he world’s poorest are receiving a declining citizens. Foreign direct investment between Afri- sharing to Cupcakes share of global financial resources according can countries also plays a key role in growing our Tto a new report from The ONE Campaign. economies therefore, African leaders and investors 4 Cancer Initiative The 2017 DATA Report: Financing for the African should not only rely on ODA and FDI coming from Century, shows that global Official Development abroad but must increase domestic funding and Af- Assistance (ODA) was $140.1 billion in 2016, a 7.4 rican rooted FDI in strategic sectors such as agricul- per cent increase from 2015 in real terms – but that ture, education and health, to ensure their country’s the least developed countries’ (LDCs) share fell to development.’ 28 per cent in 2016, down from 32 per cent just four Gayle Smith, CEO and President of ONE said, years ago. ‘The engine that could power Africa’s development Africa – home to over 50 per cent of the world’s is not getting the fuel it needs. Donors need to fulfil extreme poor – is being hit hardest given donor their commitments to the world’s poorest, and all countries reneging on their ODA pledges, low lev- countries need to work together to increase private els of foreign direct investment (FDI) and falling capital flows and domestic resources. domestic revenues. The share of global aid going to ‘Failing to capitalise on Africa’s Demographic Africa has dropped from 36 per cent in 2012 to 32 Dividend will have a global impact – affecting both per cent in 2016. rich and poor countries – with more instability and Falling commodity prices have led to a 24 per population displacement,’ Smith cautioned. cent decline in Africa’s revenues since 2012, and FDI was concentrated in only a few countries be- tween 2014 and 2016: 73 per cent of FDI to Africa his year, Mugg & Bean will once again be bring- went to 10 countries. ing hope to the lives of children living with cancer, The report warns that these trends are unfold- through its Cupcakes 4 Kids With Cancer fundraising ing at the worst possible time given the need and T opportunity to harness Africa’s ‘Demographic Divi- initiative. As proud supporters since 2011, Mugg & Bean has to-date raised over R500 000 for this worthy cause. dend’. The continent’s population is set to double by On 1 September it will be adding to this amount with 2050. Increased investments from aid, private flows its Cupcakes 4 Kids with Cancer month, by selling their and domestic resources are required to finance the delectable lemon meringue cupcakes during the month education, employment and empowerment of this of September at all Mugg & Bean restaurants in South growing youth population which, according to lead- Africa. These delicious lemon meringue cupcakes are ing economists, is pivotal to lift the least developed available only during the month of September and pro- countries out of poverty, accelerate sustainability ceeds will be donated to the Cupcakes 4 Kids with Cancer and build long-term prosperity. organisation. Nachilala Nkombo, ONE Africa interim execu- ‘This means that for every cupcake sold at any Mugg tive director said, ‘Domestic funding plays a crucial & Bean outlet nationwide, we will donate a portion of the role in our continents development, not only are sale to this worthy cause. With an estimated 250 000 domestic resources the largest source of finance new cases of children affected by cancer under the age in African country’s, they are also key for cement- Nachilala Nkombo, ONE Africa interim Director of 20 worldwide, we have made it our mission to share ing the social contract between country’s and their more generously. Our support of Cupcakes 4 Kids is the very least we can do to help combat this disease,’ said Mugg & Bean Brand Manager, Adam Deane. Network for yet a new collaboration! The initiative kicked off on International Cupcakes for Breakfast Day on Friday, 1 September which also happens he relationship between Turner’s Cartoon Net- theme song for the launch of a new version of Car- to be the start of International Childhood Cancer Aware- work and Toya Delazy showcased again today toon Network’s most enduring original series, The ness month. During the month, Mugg & Bean will have Twhat a powerful, local collaboration can do for Powerpuff Girls. The theme song, proudly sung and two events where a Wall of Generosity is constructed, at a global brand when it comes to creating relevance produced by Toya Delazy, not only created a whole- Canal Walk and The Pavilion. Keep an eye on the Mugg & and resonance amongst its local audiences across some local flavour, but also stirred excitement and Bean SA Facebook page for details. Africa. The local Afro-pop sensation will be lending quickly engaged the channel’s local audiences With early detection and treatment, the survival rate her voice to the channel again, this time as a voice across the continent. of children in developed countries is currently calculated over artist, to bring to life a new Powerpuff Girl in Earlier this year, Toya Delazy showcased in Cape at between 70 and 80 per cent. In South Africa, however, five special episodes of the reimagined series The Town for the launch of a special art project initia- the survival rate is only at around 50 per cent, which is Powerpuff Girls. tive, The Powerpuff Girls African Art Factory. This why Mugg & Bean is calling on all its patrons to get be- ‘I have always dreamed of being the voice of innovative art exhibition did what The Powerpuff hind this worthy cause. a cartoon character. Never did I think I would be Girls do best – celebrate creativity, expression, em- Mugg & Bean has always based their business on the recording a voice over as the new Powerpuff Girl powerment and fun. Toya Delazy lent her voice to kind of sharing that requires generosity, time and effort, for Cartoon Network though! In a nutshell, Cartoon the channel yet again, this time surprising guests at and is worth even more than what is shared. To bring your Network was my childhood. The shows were al- the official VIP launch with an unexpected exclusive spirit of generosity to this worthy cause, order a limited ways quirky, expressive, creative and cool! I have performance. edition lemon meringue cupcake from the Mugg & Bean always appreciated how creative the channel is Jaime Ondarza, SVP Southern Europe and Af- menu for the month of September, and play your part in – even to this day,’ said Toya. ‘Watching Cartoon rica, Turner said, ‘We at Cartoon Network are so the Cupcakes 4 Kids with Cancer initiative. Helping save Network really opened my mind as a child and for excited by the growth we have seen with Toya lives has never before felt so sweet. me the channel still represents creativity in all as- Delazy. Toya is definitely a perfect fit as the fourth We encourage you to order a pack of six and chal- pects of the word. The shows are bold, unexpected, Powerpuff Girl. She is confident, bubbly and quirky, lenge your colleagues and friends to do the same. energetic and exciting, definitely a brand that I can all the values that we are familiar with, love and ap- The Mugg & Bean lemon meringue cupcakes are identify with and relate to.’ preciate. We have a lot of surprises up our sleeves available nationwide, retailing at R R22.00 for a single The dynamo duo’s relationship started back so be sure to watch this space. All details are set to cupcake and R110.00 for half a dozen cupcakes. in April 2016 when Cartoon Network teamed up be revealed later in September.’ For more details, visit www.muggandbean.co.za with Toya Delazy to create an all-African, localised www.nexmedia.co.za 56 Fearless, or just pigheaded? id you know that DHA, an important omega-3 do to you. To sit among thirty-three of the top crea- tive industry. Our challenges are often the same, fatty acid, is found concentrated in mamma- tive minds in our region, and represent South Af- but we can learn from each other and stand to- Dlian brains. I ate one. Yes, I did. Pig Brain. I rica, one of sixteen different countries. We really do gether fearlessly… in order to move forward and still shudder at the thought, and I am pretty sure have a diverse crowd in the AMEA region, and this to do things better. that my vegan friends will have my head for it. Yet, diversity allows for great creative conversations ‘The brave man is not he who does not feel I did it. Why? Because actions speak louder than and inspiring work. afraid, but he who conquers that fear.’ – Nelson words, and when confronted with your own percep- I learned a few things while representing Mandela tion of bravery, you can only step up and face the GREY Johannesburg. I learned that we fly our big I’m pretty sure he meant women too. proverbial music. girl knicker flags high. We have a lot more ladies That, at least, is what drove my decision deep in in leadership positions in South Africa than many the heart of Manila at our local GREY offices. Here other countries. We have a more equal playing we were treated to local delicacies, including Belut field with regards to diversity and bringing differ- (google it at your own risk) and of course the above ent voices to the table. This is good, and it changes mentioned grey matter. Thankfully there were many absolutely everything. other delicious eats and treats. I can highly recom- I learned that some of the challenges us South mend Don Papa rum, our creative drink of choice, Africans face are often similar to the challenges and anything adobo. (Pilipino BBQ basting of sorts). our international counterparts face. It’s how we ap- Manila, and Campaigns at GREY, played host to proach them that sets us apart. Our cultural insights our GREY Regional Creative Council. This is where are unique, and we can differentiate the problem we spent three days going through the work from with a solution that bears local relevance. We can each country while putting our own creative stake be more African. We’re sitting on rich creative terri- in the ground. Effective? Yes. Famous? Well, we’ll tory here. We can solve ideas and connect with our leave that for another article. fellow South Africans our way, by really changing What an honour! An I-almost-peed-myself kind perception and behaviour. Charlene Oliver, Creative Director Officer of of honour. That’s what excitement and nerves will I realised that the same can be said for our crea- Grey Advertising Africa Have You Heard relaunches with new identity as hyh ioneering South African BTL and word-of- 312 GB of internet traffic, 61, 863 Google searches, ered results far beyond our expectations but also mouth agency previously known as Have You 70, 328 videos viewed and 2, 613, 636 e-mails sent won a social media Africa Award for the best use of PHeard is thrilled to announce the expansion of every second of every day globally. social media by the private sector.’ its service offering under a new name, hyh. Under To break through this clutter, meaningful con- With this challenging approach to traditional ad- the hyh umbrella, the agency now offers fully inte- sumer insights and the ability to use those insights vertising yielding great success, hyh has grown its grated creative, design, digital, media, events and to yield maximum return for brands are key. This re- footprint significantly over the past twelve months communications services for both existing as well quires the ability to look wider than the traditional with offices now in Cape Town, Johannesburg and as new clients. sphere of agencies. London and across key markets within Africa and hyh’s unique offering makes use of a dynamic Megan Roper, Marketing Head, Sub Saharan Af- the Middle East. traditional and influencer-led communications de- rica at DHL, a global leader in the logistics industry Ryan concluded, ‘We have a longstanding suc- partment that incorporates research and insights commented, ‘DHL Express Sub Saharan Africa has cess in delivering one-stop integrated solutions by to provide creative solutions and execution for its been working with hyh for the past three years. Its combining great creative and strategic capabilities clients that deliver impactful business results. unique influence-based approach to content mar- led by our insights experts who possess cultural The inspiration behind the rebranding continues keting and engagement has yielded great success and behavioural knowledge. We are confident that the legacy of creating meaningful interactions that for the brand. One of the most notable social en- by integrating multi-disciplines in the hyh offering, build brand equity with consumers, using a holis- gagement campaigns we’ve implemented was our we’re able to continue leading in the industry and tic and channel agnostic approach to the brief that DHL #AfricaAsOne campaign which not only deliv- produce world class, impactful work.’ meets rapidly changing consumer demands. Established seven years ago by Jason Stewart and Ryan McFadyen, the agency is renowned for its abilities to use the power of influence and word-of- mouth to provide consumers with relatable experi- ences that ultimately change attitudes and behav- iour towards brands. With media spaces becoming more and more cluttered, it has become key for agencies to re- look the way we communicate with consumers. A frightening statistic from internetlivestats.com shows that on average there are 714 tweets, 796 instagram photos uploaded, 1273 Tumblr posts, 47, Jason Stewart Ryan McFadyen Hamillroad introduces new brand identity and website amillroad Software, specialists in prepress so- branding reflects our position in the print industry empower users of our prepress software solutions. lutions for the printing industry, has introduced as key market innovators and leaders in screening We will be developing a blog and bring exciting Ha new brand identity and corporate website in technology. The logo exhibits strength and stability new content to the site to share through our vari- line with the company’s strategy and vision. with a nod to our unique patented halftone dots. We ous channels including our new social media Twit- The tagline ‘Transforming the image of print’ are literally transforming the image of print with ter page @hamillroad – please follow us and our was developed to underpin the strategy and ethos our Auraia and Bellissima Digitally Modulated (DM) tweets!’ of Hamillroad Software. screening solutions for offset and flexo printing.’ The new branding is currently being rolled out Danielle Kinsella, Marketing Director at Hamill- Danielle continued, ‘The redesigned website across all Hamillroad products and communications. road commented, ‘Our brand identity is a visual boasts a clean and uncluttered layout and is also expression of what we do and stand for. The new mobile friendly. The aim is to inform, educate and
57 Nex Media • Vol 5 Issue 2 Nex Media • NEWS justGO launches comparative Southern African bus and airline travel website here’s a new kid on the block, set to bring Mix and match as you please in one simple on- co.za, or a WhatsApp message to 065 346 3078 incredible convenience and value to price- line transaction. All major bus and airline compa- during office hours. Tconscious Southern African travellers. nies in Southern Africa are represented, including With the launch of justGO.co.za comes a host A first for the region, justGO.co.za is an online Intercape, Greyhound, City to City, Translux, Mango, of online special offers and prizes. Book by 30 Sep- travel portal, designed in South Africa, geared to Kulula, SAA, and FlySafair, and many other major tember 2017 and you’ll automatically be entered take the hassle out of comparing fares and booking operators. Users are served comparative options into a weekly prize draw to win your money back. bus and airline travel. and alternatives to and from all intercity bus sta- Subscribe online at www.justgo.co.za/sign- Need to travel overnight, the holidays, or just tions and airports in Southern Africa. The portal up to receive weekly newsletters with special of- the odd long weekend? No problem. This exciting also offers flights to and from the rest of the world. fers straight in your inbox. It’s never been easier to new one-stop online travel market offers a wide se- The price you see is the price you pay, and there compare prices and buy your bus and flight tickets. lection of comparative bus and flight tickets at very are also no credit card fees. Try justGO.co.za and save time and money. affordable prices, in real time. With justGO.co.za, there is no longer any need justGO Your Travel Market is a proudly South It’s real easy to use and geared for everyone, to queue at the supermarket or jump between trav- African travel company providing travel solutions from millennials to gogo’s, leisure to business trav- el websites to compares flights and buses to book for Southern Africa. ellers, and locals to expats. Whether you’re from your next trip. Just visit www.justgo.co.za from Follow justGO on Facebook at www.face- South Africa, Zimbabwe, Malawi, the Congo or fur- any computer with an internet connection or the book.com/justGO.co.za, on Twitter at www. ther afield, booking at the last minute or in advance, mobi-site, 24 hours a day. If you get stuck, simply twitter.com/justgo_co_za, or on Instagram at justGO.co.za can take care of your travel needs. call 087 1111 330, send an e-mail to help@justgo. www.instagram.com/justgo.co.za. Innovative campaign drives Radisson Blu Super Breakfast launch
adisson Blu, the stylish, sophisticated and videos include a young executive clinching his first also sourced from domestic suppliers as part of our iconic hotel brand has launched a creative, big business deal, a young couple getting engaged localisation strategy, keeping us culturally relevant, Rmulti-channel social-media video campaign while holidaying with Radisson Blu and a family with a sustainable operation.’ with local agency Skript to showcase its new break- celebrating the news of a forthcoming addition to The campaign launched on social media, driven fast offerings. their household. by all the Radisson Blu hotels across Africa and the Inspired by the magic moments that take place ‘The key message of the campaign is that the official brand channel with a call-to-action for the around the breakfast table, the #SuperBreakfast- best travel moments begin at a superb hotel but public to take a picture of their favourite breakfast Moments campaign celebrates the Radisson Blu they all start with a Super Breakfast,’ said Marie- item and share it on Facebook, Twitter or Instagram brand and the industry-leading Super Breakfast Laure Blaise, Carlson Rezidor Hotel Group’s Senior using the official campaign hashtag #SuperBreak- experience. Marketing Manager, Africa & Indian Ocean. ‘We’re fastMoments. Entrants stand a weekly chance of The creative execution comprises three slick thrilled that the campaign creates an emotional winning a Radisson Blu Super Breakfast for them- videos celebrating Radisson’s lavish new breakfast connection, which is what our Super Breakfast does selves and five friends at a Radisson Blu hotel of concept and the stylish, upscale Radisson restau- each morning with our guests. their choice during the month of September. rant location, which is an ideal setting for many of ‘Our breakfasts have always been an attrac- For more information follow the conversation on life’s great moments. tion for guests,’ said Blaise. ‘The Super Breakfast social media using the hashtag #SuperBreakfast- The memorable moments showcased in the however, takes this to a new level. Ingredients are Moments. Arabsat launches Euronews new frequency on its wide coverage satellite BADR-4 rabsat has announced the launch of Eu- liver specialized video frequencies reflecting market open-minded leaders, interested by our unique po- ronews new frequency on its excellent wide demand to Arabsat audience across the MENA & sitioning. In addition to providing an expert cover- Acoverage satellite BADR-4, to join other tier-1 Europe and ensuring the best Free-To-Air viewing age on European news, our multicultural team of regional & international news channels run on Ar- experience at home.’ 30 nationalities, is also our strength. Indeed, Eu- absat BADR-4 News frequency 11996 MHz. ‘Arabsat is a long-standing partner for Eurone- ronews’ journalists are the best qualified to share ‘We are delighted with our long partnership ws and we warmly thank all the team that support- and analyse the diverse opinions on global events, with Euronews, one of the most viewed news chan- ed the launch of the Euronews English frequency rather than imposing a unilateral perspective as so nels in Europe and look forward to continue to offer to cover this key region,’ said, Michael Peters, Eu- often happens in the current news landscape. In a their uniquely rich and varied news streams through ronews CEO. world of infobesity and polarised opinion, this is the Arabsat BADR-4 News frequency 11 996 MHz,’ ‘With Arabsat we are guaranteed to reach a uniqueness of Euronews that I'm sure will meet the said, Khalid Balkheyour, Arabsat President & CEO. wide audience which is, in common with our con- interests of the Arabsat audience.’ ‘This move supports our content strategy to de- sumers across EMEA, composed of curious and
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Sentient Publishing Phone: 0861 111 987 / +27 11 475 5095 Email: [email protected] www.sentientpublishing.co.za Nex Media • NEWS OMO Auto flips the gender script with progressive TV Ad
MO Auto washing detergent has caught the Muchauraya explained how Unilever research laundry with OMO Auto. imagination of South Africans with a pioneer- had revealed that men were already sharing laun- ‘I think we’ve been able to add something to Oing television commercial that challenges dry duties and have no problem doing so. Thanks this conversation, which is why the campaign has traditional gender roles while emphasising the ef- to this insight, it made sense to run a TV ad that grabbed people’s attention,’ said Muchauraya. ficiency of its new product. shows men handling the laundry for the family, re- ‘We’ve also been able to help combat media ste- Conceptualised and executed in conjunction flecting changes already happening in society. reotypes about gender roles and to tell a more pro- with team Unilever at Ogilvy & Mather, the light- In-house research by Unilever reveals that more gressive family story.’ hearted TV ad shows a boy hard at play around the and more men are doing the laundry every week. Muchauraya said the campaign was in line with house – drawing, squeezing ketchup and digging up OMO is one of the first brands to leverage this key Unilever’s global commitment to changing the por- plants in preparation for his parent’s anniversary. learning in its advertising, bringing men to the cen- trayal of gender in advertising and to shifting per- His dad catches sight of him enjoying the dirt, just tre of laundry activities, and subverting the stand- ceptions away from stereotypical roles. as he fields a text from Mom saying she’ll be back ard, ‘Moms taking care of family chores’ narrative. The #JustAQuickWash campaign includes a from work in 20 minutes. Dad has enough time to Social-media reception of the ad, and the social media rollout and a competition that invites get the clothes in the washing machine and still #JustAQuickWash campaign it is part of, have customers to post a video showing fun outdoor ac- prepare an anniversary surprise! shown that the message resonates with women as tivities they can share with their family now that ‘The ad shows how with OMO Auto, a quick much as men. OMO Auto lets them spend less time on washing. wash is enough for tough stain removal,’ said ‘The response we are getting tells us that South ‘We’re proud to run a campaign with such clear Henry Muchauraya, Marketing Manager – Laundry, African women are comfortable seeing men in roles brand communication, but a progressive message at Unilever. ‘We believe dirt is good. OMO allows different to the historical norms,’ said Muchauraya. as well,’ concluded Muchauraya. people to spend less time washing and more time ‘In our ad, the black man is a present, engaged fa- living.’ ther figure ready to step in to handle a quick load of Fixtures and fittings: what’s included in a sale isputes over fixtures and fittings during a prop- Alan Levy from Alan Levy Attorneys, Notaries property litigation attorney to institute legal action erty transaction are common. Here’s what you and Conveyancers said offers to purchase normally against the seller.’ Dcan do to avoid misunderstandings. have clauses stating that the property is sold with Legal action is expensive and although there Fixtures add to the allure of a home and although all existing fixtures and fittings of a permanent na- will be buyers who have to take steps to either a buying decision won’t necessarily be based solely ture. Examples of such items include stoves, gey- recover the items or be compensated for the loss, on the gorgeous light fittings or bathroom fixtures, sers, hobs, built in heaters and electric fittings. in most cases, given the cost, buyers will choose they do play a role. Should a buyer who moves into a property be- to scratch it up to experience and leave things as Moving in and discovering that the beautiful fore transfer discover that the seller has removed they are. bathroom mirror that the previous owner bragged such items, the buyer can contact the conveyanc- The best advice is for buyers to be one step was specifically made for the room has been uncer- ing attorney to seek their assistance in dealing with ahead of the seller and insist that all fixtures in the emoniously ripped off the wall leaving an ugly strip the seller to obtain redress. In instances where the home will remain when the property is sold. Pay of two-sided tape and a couple of nails in the wall transfer has not taken place and since payment has particular attention to the more expensive items is going to leave a bitter taste. not been made to the seller, the buyer, with the as- and ensure they are recorded in the sale agreement Likewise, noting that the chandelier in the sistance of the conveyancer, is in a strong negotiat- if there is any doubt whether they will remain. If a lounge has been replaced with a cheap light fitting ing position as concerns the seller’s breach of the seller indicates that he will be taking an item, buy- or that the stove has been replaced with a cheaper terms of the offer. ers should question if the fixture will be replaced at model is going to cause friction, unless of course, However, he noted there are steps that can be the seller’s cost and if so, whether the replacement the seller has clearly stated his intention to remove taken if the buyer realises that items have been re- will be of a similar value. the items in the sale agreement. moved when the buyer only moves in after transfer Sellers need to be aware of a buyer’s rights and There’s nothing worse than discovering that you into the new owner’s name. ensure they only remove what is stipulated in the didn’t get what you paid for and although the is- He said those who move in on transfer won’t sales agreement. The buyer has every right to be sue may be considered small, it’s something that necessarily have the same bargaining power mainly aggrieved if certain items are missing and, as has undoubtedly raises hackles. because the money has already changed hands and been stated above, are fully entitled to take further The agreement has to record which fixtures stay because of this the buyer and conveyancing attor- action. and which items are not part of the sale. Anything ney will be in a weaker position to deal with the that is not recorded has to stay and a buyer can take seller. ‘In these circumstances, the buyer may need legal action if additional items are removed. to explore other avenues such as consulting with a
www.nexmedia.co.za 60 Marketing Research Foundation releases population updated AMPS 2016 he new Marketing Research Foundation (MRF) is pleased to announce the release of an update to the AMPS 2015 database using the 2016 SA TPopulation statistics. This should come as great news to marketers and their agencies. Since the release of the final AMPS survey for the full 2015 year, brand owners and media agencies have not had single source data that relates to current population figures. This has resulted in media planning based on a snapshot of the South African market as it was two years ago. Following the support from a significant number of South Africa’s top ad- vertisers for a new subscription based replacement for AMPS, the MRF has been hard at work preparing for the replacement for AMPS – to be called MAPS – to be available from mid-2018. In parallel with that work, the MRF decided to commission an update to the final AMPS survey, reweighting the data files to the most current 2016 population estimates as provided by IHS, which had traditionally provided the annual population estimates for the AMPS releases. This bridge between AMPS and MAPS is available to marketers and agencies free of charge. The new MAPS survey will build on the legacy of AMPS, but with an enhanced consumer based product and brand focus. It will be a fully na- tional single source study built and controlled by marketers, independent of any research house or media owner interests. It will also contain exciting additional elements that will give marketers deeper insights into consumer attitudes and behaviour towards brands, and powerfully enhanced segmen- tation based on marketers needs. With the demise of AMPS, and MAPS only being released in 2018, there would be a three-year data gap for marketers. The 2016 population updated AMPS thus provides something of a bridge as an interim measure leading to the first release of MAPS. It gives a clearer picture of population shifts, and brings the AMPS data more in line with current media currency data. This update will also result in MAPS data with more stable population shifts than would have been the case after a three-year period. The application of the 2016 year-end population update to the 2015 AMPS results in an 18-month period between population updates, and population shifts are thus indeed larger than previously seen. This new release reveals a 4.0 per cent increase in the AMPS Universe of 15+. The population has grown by 1 519 000 adults from 38 259 000 to 39 778 000. Users should note that changes in market shares therefore, only reflect the trended updated population, and are not real brand movements, as the base survey data is obviously unchanged. The AMPS 2016 update is available with immediate effect from the usual market research software houses. Brands that have not yet indicated their interest in the new MAPS survey are invited to do so by contacting the MRF – [email protected]. Cheryl Reddy appointed to Ogilvy Public Relations board gilvy Public Relations has announced the appointment of Cheryl Reddy to its board of directors. Reddy – who has been with the agency since O2011 – is currently a Business Director and lead for the agency’s cor- porate practice. Reddy holds a BTech degree in Journalism and a Marketing Management diploma. She has 10 years of journalism experience, five of which were in the capacity of editor. She has solid experience in construction, mining, architec- ture consulting engineering and business journalism. On being appointed to the board, Reddy said, ‘It affords me the opportu- nity to give my input into the entire business and deliver progress against our key strategic priorities. We are building an agency of the future and I am so proud to be part of the team making this happen.’ Managing Director of Ogilvy Public Relations, Joanna Oosthuizen, said, ‘I am extremely proud of Cheryl and I am confident that she will thrive as a board member. Her dedication to delivering to clients, mentoring and excep- tional skill-set is testament to her earning her place on the board. She is a born leader and I wish her well in her new appointment.’ www.nexmedia.co.za Nex Media • NEWS South Africa founder of PfP nominated as Thinker50 Finalist r. Louise van Rhyn, the founder and CEO in South Africa. Overall, this category identifies to address these. of social enterprise Partners for Possibility leaders who have ‘made a meaningful contribution The PfP programme allows for very specific so- D(PfP), has been shortlisted for a Distinguished in the real world’. lutions for every participating school. Each partner- Achievement Award in the Thinkers50 Global Other finalists out of the group of 8 are ofo – a ship is supported by a Learning Process Facilitator Awards for management and leadership thinkers. fast-growing bike-sharing start-up from China and and they regularly meet with other partnerships in The nomination was made by the founders and the UK Faculty of Medical Leadership and Manage- a wider Leadership Circle to share ideas, discuss organisers of the award in recognition of Louise’s ment, who has pioneered several big ideas in the challenges and motivate each other. work in designing and establishing the Partners for medical world. Possibility programme, an innovative leadership de- The complete list of categories includes leading For more information, please visit pfp4sa.org. velopment and principal support process that has thinkers such as Scott Anthony, author and manag- impacted the lives of more than 1,300 leaders and ing partner at Innosight, Howard Yu, Professor of their communities across South Africa. The Awards Strategic Management and Innovation at IMD in will be made at a gala dinner on November 13 in Switzerland, author and speaker Simon Sinek and London, UK. Harvard Fellow Heidi Gardner. PfP pairs a business leader and a school prin- Louise’s nomination follows PfP’s recent award cipal of an under-resourced school in a year-long as one of HR.com’ Top International Leadership partnership in which they participate in leadership Development providers. HR.com polled past partici- development programmes and apply their learning pants in the programme and found it to be a highly and insight to the challenges facing their school. effective leadership development programme and Thinkers50 is a global rating of management an equally powerful intervention in under-resourced gurus in various fields of excellence. It was started schools where the principals often do not have the in 2001 and it regularly recognizes the top leader- capacity or past training to manage this socially ship and management thinkers in a range of fields, challenging and resource constrained environment. including Innovation, Digital Thinking, Ideas into Partners for Possibility started with one school – Practice and Lifetime Achievement. Kannemeyer Primary – in 2010 and has since grown For the 2017 Awards, Louise has been nomi- to a network of over 620 schools in the Western nated in the Ideas into Practice category, with the Cape, Eastern Cape, KwaZulu-Natal, Gauteng, judges commenting on the fact that Partners for Limpopo and Mpumalanga. In each school, a busi- Possibility is a home-grown solution for the specific ness leader work closely with a school principal to and pressing issues facing under-resourced schools identify the school’s most pressing challenges and Dr. Louise van Rhyn Cultural appreciation starts with every one of us outh Africa’s vastly divergent make up of cul- tap into.’ paigns for our clients and makes a huge difference tures means that we cannot assume to know Kgaugelo went on to say that we assume that to the work we present to clients. Severything about our fellow South Africans. black people are homogenous, that black people all ‘Our Cultural Appreciation sessions take place By learning more about each other, we evoke a have the same traditions and social norms. ‘That at our monthly staff meeting. Our next presenta- greater sense of peer to peer understanding, more couldn’t be further from the truth. Our Cultural Ap- tion is focusing on the Indian culture. We’ve also beneficial communication and we can collect vital preciation sessions will allow our staff, including partnered with SABC Radio to bring their present- insights into different cultures. These insights can our black staff, to learn more about other black peo- ers in as language specialists to teach staff how to be used not only on a personal level but for busi- ple’s cultures and nuances.’ pronounce certain words. Our first session saw us nesses and marketers to correctly engage with their Insights gleaned from the first workshop in- hosting Amaza Ntshanga from Umhlobo Wenene.’ target markets. clude: ‘We’re very excited to see the change these ses- To this end, media strategy and buying agency • Amaxhosa are the second biggest Nguni na- sions will have on our team and in the work we pro- The MediaShop has initiated a string of Cultural tion in South Africa duce over the coming months, and we look forward Appreciation sessions in the agency where one cul- • They mainly reside in the Eastern and West- to learning a ton of new insights,’ said Kgaugelo. ture is explored each month amongst staff. The first ern Cape with the most prominent towns being For more on The MediaShop visit www.me- presentation explored the Xhosa people, their nu- Umtata, East London (Emonti), PE (Ebhayi) and King diashop.co.za, like it on Facebook: The Medi- ances, traditions, language, social norms, food and Williams Town (Eqonce). aShop or follow them on Twitter @MediaShopZA lifestyle. The meal served on the day in the staff • The initiation process for boys is called Ul- canteen was traditional Xhosa food. waluko, after which boys are accepted as men. The Kgaugelo Maphai, Johannesburg MD said, initiation for the transition from girls to women is ‘As a business and as individuals, we realise that Intonjane. we need to have a deeper understanding of the • Hello – molo broader South African people. There is a lot we can • Thank you – enkosi or ndiyabulela learn just from our own staff and their varied back- • You’re welcome – wamkelekile grounds. The insights gleaned from these ongoing Lisa Ganamfana, Digital Campaign Manager at sessions will also be taken into the work that we The MediaShop, and originally from the Western produce for our clients. A better understanding of a Cape was part of the first presentation team. She person’s culture makes for markedly more effective added, ‘The whole point of these culture presenta- advertising. tions is for us as the staff of The MediaShop to get ‘We’re an agency wanting to be driven by in- to know each other a bit better than we already do. sights and not just by the research tools that are There is no better way to appreciate a person than available to us,’ he said. ‘This initiative is just the understanding their culture as it is a big part of who beginning of a much larger insights entrenchment they are. plan within the agency. We’ll be exploring various ‘The presentation also created some kind of cu- diverse cultures that exist within SA including Jew- riosity in people’s minds because they went on to ish, Indian, Coloured, Muslim backgrounds, each Google and to find out more,’ she said. ‘Addition- with their own wonderful nuances that we need to ally, it assists us with insights that go into our cam-
www.nexmedia.co.za 62 Trending on Twitter: #WinAHome ABC 3 Afternoon Express Win A Home was the most votes will walk away with an additional R20 dining options, The Old School Deli and The Green’s second most popular ‘Trending Topic’ among 000 in hand. Win A Home brings South Africans Grillhouse. SSouth Africa’s ‘Twitterati’, during episodes 3, the greatest prize on national television. This year, Tune in to Win A Home on Afternoon Express 4 and 5 with online competition entries increasing viewers stand to win a luxury freestanding three- on SABC 3, Fridays at 16h00 to see what all the week on week. bedroom, two-bathroom cluster home at the Eye of rage is about. ‘With most viewers watching live, and lighting Africa golf and residential estate to the value of R3 For more information on Win A Home and the up Twitter with comments on the design programme million. The scenic estate is situated in the South of luxury lifestyle on offer at the Eye of Africa luxury as they’re happening, there’s a collective attention Johannesburg and boasts a signature Greg-Norman golf and residential estate visit: www.eyeofaf- to the #WinAHome content which has dominated design golf course, resort swimming pool and two rica.co.za and www.privateproperty.co.za the online conversations,’ said Julia Fell of Cardova TV, the production company of SABC 3 Afternoon Express Win A Home series. Trending topics on Twitter are driven by tel- evision and Win A Home found that during the six weeks from the show debut on 21 July, to this week’s show, #WinAHome’s real-time activity is be- ing driven by viewers whose content fuels continual conversations every week. The popular interior décor reality show provides a platform for upcoming designers to compete for a grand design prize of R100 000. The design duos’ spaces are judged bi-weekly with guest judge ap- pearances joining regulars Donald Nxumalo (DNX Interiors) and Katlego Kondlo (Plascon) on the panel. Viewers can also vote for their favourite design duo contestants online. The designers with the L to R: Brad Muttitt, Abiah Superstar, Lesego Masekela, Mpho Mphaga, Tshepo Sealetsa and Banela Khoza Smirnoff Salutes the MTV Video Music Awards mirnoff, the lead sponsor of the local broadcast System category has been added to celebrate those been honouring the best music videos since 1984. of the 2017 MTV Video Music Awards (VMAs), videos that inspire viewers to stand up and fight ‘MTV’s move to non-gendered categories aligns Sapplauds the fact that gendered categories injustice. Videos that made the cut include Black with Smirnoff’s Equalizing Music initiative, which have been scrapped from this year’s music video SpiderMan by Logic ft. Damian Lemar Hudson, Big strives to drive gender parity and diversity in the celebration. Smirnoff also welcomed the addition Sean’s Light, Surefire by John Legend and Alessia music industry. What’s more, the addition of the of the Best Fight Against the System category. Cara’s Scars To Your Beautiful. Best Fight Against the System category compli- Best Female Video and Best Male Video have Smirnoff Marketing Manager, Kyle Lesch said, ments Smirnoff’s efforts in shining a light on crea- been combined into one – Artist of the Year. Nomi- ‘Music and MTV have always broken barriers and tives who use their platforms to address social is- nees for moonman are Bruno Mars, Kendrick Lamar, with Smirnoff bringing the broadcast of the VMAs sues through their newly launched Change Makers Ed Sheeran, Ariana Grande, The Weeknd and Lorde. to South Africa, ‘Everyone’s Invited’ to enjoy this campaign, which aims to encourage everyone to According to MTV, the Best Fight Against the historic transformation to the Awards that have make a positive change.’
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