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Approved Fonts Section | Graphic Standards: Approved Fonts Typography elements (typeface, size, weight, style, leading, and kerning) are fundamental graphic design standards. Consistent typography provides readers with immediate visual cues to the hierarchy of information presented. The approved fonts will enhance legibility, accessibilty, content and effectiveness of the greenway signage program. Font specifications are meant to reduce the guess work and streamline the design of a comprehensive identity system. Two font families are proposed for use on official Greenway signs. The fonts have been chosen for thier legibilty, availbility, and ADA compliance. The approved fonts include several variations of typeface weights that should provide sufficient options. The selected fonts are common, and many times come embeded with graphic design applications. If necessary they are also readily available for purchase. Chaparral Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Chaparral Pro is a slab serif font from Adobe. Chaparral has varying letter proportions giving it a functional and accessible appearance with a touch of formality. Its recognizable style is legible in many sizes and weights and will allow for strong identity recognition through consistent use. Myriad Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Myriad Pro is a humanist sans-serif font from Adobe. Myriad Pro has clean lines, open shapes and percise letterfit which make it comfortable to read. Its wide variety of weights and widths provide a sufficent palette for numeous display types. NRG SIgnAGE DESIgn MANUAL | 1 Section | Graphic Standards: Fonts Title Font Chaparral Pro (Regular 18pt) Use: Headers, Titles, Limited blocks of text No more than two styles should be used per sign Approved styles: Naugatuck River Greenway Regular Naugatuck River Greenway Bold Naugatuck River Greenway Bold Italic Naugatuck River Greenway Italic NRG SIgnAGE DESIgn MANUAL | 2 Section | Graphic Standards: Fonts Text Font Myriad Pro (Regular 18pt) - Use: Captions, paragraphs, and body text No more than two styles should be used per sign Approved Styles: Naugatuck River Greenway Regular Naugatuck River Greenway Bold Naugatuck River Greenway Bold Italic Naugatuck River Greenway Italic Naugatuck River Greenway Semibold Naugatuck River Greenway Semibold Italic Naugatuck River Greenway Bold Condensed NRG SIgnAGE DESIgn MANUAL | 3 Section | Graphic Standards: Colors Color Palettes Official colors selected for the greenway reflect the natural environment in rich hues that compliment each other. The four primary colors: blue, green, blue gray, and white have been selected to establish a recognizable and consistent identity for the greenway and as such are the primary colors of the logo. The official colors should be incorporated on signs for a variety of uses including backgrounds, banners, and text. Primary text colors should be white and black with colored text used to emphasize key facts, interesting information and important graphics. Primary Colors Blue Green Uses: Primary Accent, Uses: Accent, Text, Text , Background Background Blue Gray Blue Gray Uses: Text, Accent, Uses: Text, Accent, Background Background Primary Colors Blue = R86 G160 B211 Green = R28 G116 B58 Blue Gray = R93 G135 B161 White = R255 G255 B255 Black = R0 G0 B0 Dark Gray = R105 B105 G105 Light Gray= R190 B190 G190 Black Dark Gray Uses: Text, Accent, Uses: Primary Background Background Light Gray Uses: Text, Accent, Background NRG SIgnAGE DESIgn MANUAL | 4 Section | Graphic Standards: Colors Accent Colors Dark Blue Light Blue Green Apple Green R23 R172 R50 R141 G74 G212 G180 G198 B124 B241 B74 B63 Yellow Green Cream Orange R214 R225 R243 G224 G234 G115 B61 B83 B33 The accent colors above are meant to be a starting point for approved additional colors to be incoporated into official signage. Creativity and flexibility is encouraged and the addition of accent colors allows for variations in signage designs. Accent colors should be considered for use in backgrounds, graphics, and text. Accent colors are not to take the place of the approved primary colors in the logo. When the simplified logo is approved for use accent colors may be considered if thier use will highlight the logo on certain backgrounds more effectively. NRG SIgnAGE DESIgn MANUAL | 5 Section | Graphic Standards: Logo Naugatuck River Greenway Primary Logo The two logos above are approved for use on official greenway publications. The “NRG“ letters, river, and backround for the “Naugatuck River Greenway” banner text should all be white. In cases where this is not possible or desired the simplified logo below should be used in the primary colors of: black, white, blue gray, dark gray, or gray. Acccent colors can be used for the simplified logo and should be chosen based on the background color. Simplified Logo NRG SIgnAGE DESIgn MANUAL | 6 Section | Graphic Standards: Logo Logo Sizing and Use The logo should always maintain a perfectly square shape. The logo’s vertical and horizontal dimensions are always a 1:1 ratio. The recommended minimum dimension are 1 inch by 1 inch with the tagline text and 1/2 inch by 1/2 inch without the tagline text. 2x 2x 1” x 1” Logo 1/2” x 1/2” with text Logo without text - Primary and Simplified versions Use of the logo should adhere to the following: Specific written permission must be obained in order to use the logo. Permission to use the logo does not imply permission for any other future uses. Logos should not be reproduced from these guidelines. Digital files will be made available for use once permission is approved. The logo should not be altered in any manner. The logo should never be used within another graphic symbol or design. NRG SIgnAGE DESIgn MANUAL | 7 Section | Graphic Standards: Symbols Universal Symbols Univeral symbols are standards used on signage to achieve a consistent, recognizable, easy to read and understandable system of wayfinding and information gathering. The symbols shown arePublications based on the BureauMap Symbols: of Land Management Updated February (BLM) 23, Baseline 2015 Symbol Fonts and should be used on wayfinding signage and mapping. Common Map Pictographs Map Pictographs Boat launch Parking Bicycle trail Picnic area Campre Ranger station Campground Recycling Canoe access Restrooms Cross country ski trail Shelter Drinking water Sledding First aid Snowmobile trail Fishing Stable Horseback riding Swimming (rental, guided tour) Hospital Telephone Information Emergency telephone Litter receptacle Trailhead Lodging Wheelchair-accessible NRG SIgnAGE DESIgn MANUAL | 8 Section | Graphic Standards: Symbols OTHER PICTOGRAPHS Universal Symbols Other Map Pictographs Accommodations Land Recreation Accessibility Miscellaneous 3 Men’s room All-terrain trail Wheelchair-accessible Shelter cabin Women’s room Climbing Closed captioning (CC) Flower viewing Star gazing Sleeping shelter Exercise/Fitness Open captioning (OC) Trailer site Large print Ranger led events Playground Volume control telephone Hours of operation Rock collecting Services Braille Maps Skateboarding Assistive listening systems Directions Firewood cutting Wildlife viewing T-coil compatible Picnic shelter Assistive listening systems Passes and fees Sleeping shelter Low vision access Things to do Water Recreation Trash dumpster Text Telephone (TTY) service Waterfall Diving Sign language interpretation Wilderness Fish cleaning Audio description Safety/Caution/Alerts Fish hatchery Miscellaneous 1 Live audio description Fish ladder Brochure Automobiles Fishing pier Newspaper Cans or bottles Hand launch/Small boat launch Miscellaneous 2 Calendar/Events Dam Personal watercraft Scenic viewpoint Falling rocks Kayaking Metro station Fire extinguisher Life jackets Waterfowl Lookout tower Motorboating Pedestrian crossing River rafting Bottles Point of interest Rowboating Watch for falling ice Stay back from edge Smoking Wading Snack bar Stay back from edge Stay on trail Emergencies Strollers Hold hand rail Winter Recreation Trucks Slippery ramp Ice shing Tunnel Slippery steps Snow-shoeing Viewing area Uneven walkways Winter Recreation area Walking / Walking tour Interpretive exhibit Walk on boardwalk Trailhead information Wood gathering ATM Wi-Fi Museum Audio tour Baby changing station Elevator Quiet, please Silence mobile devices No mobile devices NRG SIgnAGE DESIgn MANUAL | 9 Last update: April 27, 2015 Section | Sign Standards: xxx Confidence Marker 3.5” 4.5” WATERTOWN 2.5” diam- eter arrow plate NRG SIgnAGE DESIgn MANUAL | 10 Section | Sign Standards: xxx Confidence Marker 3.5” 3.5” 2.5” diam- eter arrow plate NRG SIgnAGE DESIgn MANUAL | 11 Section | Sign Standards: NRG SIgnAGE DESIgn MANUAL | 12 Section | Sign Standards: NRG SIgnAGE DESIgn MANUAL | 13 Section | Sign Standards: NRG SIgnAGE DESIgn MANUAL | 14 Section | Sign Standards: NRG SIgnAGE DESIgn MANUAL | 15 Section | Sign Standards: NRG SIgnAGE DESIgn MANUAL | 16 Section | Sign Standards: 1' 1.5' text 1' or 1.5' additional graphic large full logo 1' 8.5" 11" 1.5' title Temporary & Promotional NRG SIgnAGE DESIgn MANUAL | 17 Copyright Milone & MacBroom, Inc - 2015 Section | Sign Standards: NRG SIgnAGE DESIgn MANUAL | 18 Section | Sign Standards: NRG SIgnAGE DESIgn MANUAL | 19.
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