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Early Effects of Covid-19 on Online Consumption

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Early Effects of Covid-19 on Online Consumption Early effects of Covid-19 on online consumption Source: Comscore Published: April 2020 PROMOTING CHOICE • SECURING STANDARDS • PREVENTING HARM 2 Adult internet users on average spent 17 minutes longer per day online during March compared to January Average time spent online by adult unique visitors per day in January and March 2020 (hours:minutes): by age Jan-20 Mar-20 04:38 04:10 04:05 03:54 03:58 03:42 03:39 03:42 03:25 03:29 02:58 02:39 18+ 18-24 25-34 35-44 45-54 55+ Source: Comscore MMX Multi-Platform, Total Internet, Age: 18+, January and March 2020, UK PROMOTING CHOICE • SECURING STANDARDS • PREVENTING HARM 3 An adult visitor to the BBC news site and/or app spent on average 24 minutes more in March compared to the previous month Average minutes by adult visitors to the Top 10* news sites and apps as of March 2020: December 2019 – March 2020 Adults aged 18+ - 100 91 90 BBC News 80 72 67 DailyMail 70 67 Sky News 60 The Guardian 48 50 46 47 Mirror Online 40 The Sun 40 34 31 Express 30 25 26 25 23 18 Telegraph 19 20 1618 1718 1718 20 14 Metro 1112 1012 1012 12 79 7 8 12 10 11 Independent 0 Dec-2019 Jan-2020 Feb-2020 Mar-2020 Source: Comscore MMX Multi-Platform, News/Information, Age: 18+, Dec 2019 - Mar 2020, UK Note: *Custom list of entities defined by Ofcom. Due to a tagging issue, [M] DAILYMAIL.CO.UK was under reported in Media Metrix, Mobile Metrix, and Media Metrix Multi-Platform for December 2019 UK data. PROMOTING CHOICE • SECURING STANDARDS • PREVENTING HARM 4 An adult visitor to the BBC news site and/or app visited the service on average 19 more occasions in March compared to the previous months Average views per adult visitor to the Top 10* news sites and apps as of March 2020: December 2019 – March 2020 Adults aged 18+ - 60 51 50 BBC News DailyMail 40 The Guardian 33 33 32 The Sun 28 27 Express 30 26 Sky News 21 19 20 Mirror Online 15 15 15 13 11 Metro 11 12 11 1011 10 10 8 Telegraph 10 9 7 6 65 7 6 5 5 7 Independent 5 7 5 0 Dec-2019 Jan-2020 Feb-2020 Mar-2020 Source: Comscore MMX Multi-Platform, News/Information, Age: 18+, Dec 2019 - Mar 2020, UK Note: *Custom list of entities defined by Ofcom. Due to a tagging issue, [M] DAILYMAIL.CO.UK was under reported in Media Metrix, Mobile Metrix, and Media Metrix Multi-Platform for December 2019 UK data. PROMOTING CHOICE • SECURING STANDARDS • PREVENTING HARM 5 35 times as many adults in the UK used Houseparty in March than in February, while TikTok increased its UK adult users by nearly 3 million Total digital audience of Top 10* social media sites and apps as of March 2020: November 2019 – March 2020 Adults aged 18+ - 42.6m 42.3m 42.6m 42.5m 42.4m Facebook and Messenger WhatsApp 28.4m 28.2m 29.9m Instagram 26.8m 27.m 28.6m Twitter 26.7m 26.8m 27.4m 27.8m 26.6m 24.2m 24.5m 24.3m 23.7m Pinterest 15.m 15.4m 15.3m15.5m 14.8m15.1m 16.2m 13.3m 14.7m Linkedin 14.4m 12.1m 10.8m 11.4m11.8m 11.3m 11.7m 11.8m 10.3m Reddit 10.1m 11.3m 5.4m 6.2m 9.m 4.4m 4.8m Snapchat 4.6m 225k 141k 175k 130k TikTok Nov-2019 Dec-2019 Jan-2020 Feb-2020 Mar-2020 Houseparty Source: Comscore MMX Multi-Platform, Social Media, Age: 18+, Nov 2019 - Mar 2020, UK Note: *Custom list of entities defined by Ofcom. PROMOTING CHOICE • SECURING STANDARDS • PREVENTING HARM 6 The average time adults spent per day on most social media sites increased in March Average minutes per day spent by adult visitors to the Top 10* social media sites and apps as of March 2020: November 2019 – March 2020 Adults aged 18+ - 27.9 Facebook and 24.3 23.4 23.7 Messenger 23.0 Snapchat 20.0 TikTok 21.3 19.7 19.0 17.6 16.8 16.2 WhatsApp 15.9 18.2 14.7 Instagram Twitter 9.7 Linkedin 7.1 7.1 6.8 7.3 Pinterest 4.7 4.8 5.2 5.3 4.2 3.9 4.2 5.3 3.8 2.8 4.1 Houseparty 2.5 2.3 1.9 2.1 2.3 2.1 1.9 2.1 2.1 1.7 1.9 1.9 1.9 1.7 1.8 1.9 1.5 0.5 1.9 Reddit Nov-2019 Dec-2019 Jan-2020 Feb-2020 Mar-2020 Source: Comscore MMX Multi-Platform, Social Media, Age: 18+, Nov 2019 - Mar 2020, UK. Note: *Custom list of entities defined by Ofcom. PROMOTING CHOICE • SECURING STANDARDS • PREVENTING HARM 7 8 times as many adults in the UK used video conferencing service Zoom in March than in February Digital audience adult reach video communication sites and apps* December 2019 – March 2020 Adults aged 18+ - 6.7m Zoom 5.3m Microsoft Teams Slack 3.3m 3.m Webex Communications 2.4m GoToMeeting 659k 712k BlueJeans 498k 410k 382k 449k 356k 387k 208k 155k 263k 168k 73k 82k 55k 145k Dec-2019 Jan-2020 Feb-2020 Mar-2020 Source: Comscore MMX Multi-Platform, Age: 18+, Dec 2019 - Mar 2020, UK. Note: *Custom list of entities defined by Ofcom. PROMOTING CHOICE • SECURING STANDARDS • PREVENTING HARM Comscore • Comscore is an organisation that provides online audience measurement. It is endorsed by UKOM, the body with a mandate from the advertising industry to establish measurement standards for digital media. Comscore uses its unified digital methodology which combines both panel and census measurement techniques to obtain fully unified digital audience measurement statistics. • In October 2019 Comscore introduced improved collection and reporting of its mobile data. Effective with January 2020 Comscore updated its universe estimates for its MMX-Platform products as part of its periodic enumeration updates. The changes may result in shifts in trend in the data which will vary by entity and platform. PROMOTING CHOICE • SECURING STANDARDS • PREVENTING HARM .
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