AVIATION INSIGHTS AND DEVELOPMENTS

Q4 2014

TALON’S QUARTERLY REVIEW OF THE INTERNATIONAL AVIATION MARKET

FOR A LANDSCAPE OF POSSIBILITIES CATEGORIES

AVIATION DEVELOPMENTS

AVIATION TECHNOLOGY & SERVICES

AVIATION CAMPAIGNS

FOR A LANDSCAPE OF POSSIBILITIES AVIATION DEVELOPMENTS

FOR A LANDSCAPE OF POSSIBILITIES RECORD FIGURES FOR GATWICK & STANSTED

The UK's London Gatwick Airport has recorded its busiest ever six months with an 8% increase in passenger numbers. Considered to be London's second busiest airport, Gatwick recorded a turnover of £391.6m for the first six months which was an increase of 8.6%.

LINK

More than 19.4million passengers passed through Stansted in the 12 months to the end of Oct 2014 representing a 9.8% increase compared with the previous year – the fastest rate since February 2005. The acceleration in annual growth reflected a strong October for Stansted which saw the airport handle more than 1.8m passengers – an increase of more than 272,000 or 16.9% compared with the corresponding month last year and the biggest monthly rise for more than 10 years.

LINK

FOR A LANDSCAPE OF POSSIBILITIES MANCHESTER AIRPORT IS JEWEL IN THE CROWN

Manchester Airport is flying high after being crowned UK Airport of the Year at the annual Airport Operators’ Association awards.

Winning in the Passengers over Six Million category, the UK’s third- largest airport was up against Heathrow, Gatwick and Birmingham and received the accolade due to a phenomenal year of growth.

LINK

FOR A LANDSCAPE OF POSSIBILITIES LONDON GATWICK AIMS FOR GLOBAL AWARD WITH TWO- RUNWAY AIRPORT DESIGN

London Gatwick Airport’s plans for its future as a two-runway airport have been shortlisted for a prestigious architectural award – even before the construction of its second runway has been approved.

LINK

FOR A LANDSCAPE OF POSSIBILITIES LONDON STANSTED UNVEILS FIRST PHASE OF MULTIMILLION POUND COMMERCIAL REVAMP

Manchester Airports Group has officially unveiled the first phase of its commercial transformation of London Stansted Airport’s International Departure Lounge (IDL).

The £80 million lounge transformation follows the full opening of a new security area earlier this year, with additional lanes and dedicated channels for fast track, families and passengers needing assistance.

LINK

FOR A LANDSCAPE OF POSSIBILITIES VIENNA AIRPORT OPENS NEW PIER WEST WITH VIBRANT F&B AND RETAIL OFFER

Vienna Airport has completed a major project to remodel its Pier West and C-Gates area, which now houses a fresh food & beverage offer and expanded space for retail. Notably, it features a dining offer from ambitious Turkish- owned hospitality, F&B and airline catering group DO & CO.

LINK

FOR A LANDSCAPE OF POSSIBILITIES ZÜRICH AIRPORT OPENS AIRSIDE STORES TO NON-PASSENGERS FOR CHRISTMAS

Zürich Airport has begun what it calls "our most exceptional airport Christmas event ever", highlighted by two activity-filled weekends to celebrate the tenth anniversary of the airport’s Airside Center.

In what may be a first for the airport world, The Airside Center, typically accessible only to passengers with a valid boarding pass, will open its doors to the public on the first and third Advent weekend (29/30 November and 13/14 December) from 6am to 10pm.

LINK

FOR A LANDSCAPE OF POSSIBILITIES NEW ENVIRONMENT IN EXPANDED SPACE AT TERMINAL 5 BY CHRISTMAS

London will open a new luxury goods environment in expanded space at Terminal 5 by Christmas. It will house leading brand names including Louis Vuitton (as reported, the company’s first airport store in Europe and second worldwide), Cartier and Bottega Veneta, as well as new Smythson, and Paul Smith concepts. The area will also feature a Fortnum & Mason’s Champagne bar.

LINK

FOR A LANDSCAPE OF POSSIBILITIES FIRST CLASS ON THE RISE!

An analysis carried out for the FT by the aviation data company OAG shows a 34 per cent rise in the total number of first-class seats on planes departing in 2014 compared with 2009. The number of first-class seats on flights within Europe fell sharply between 2005 and 2009, but has since rebounded, in 2014 reaching more than double the 2005 total.

LINK

At the same time, airlines are launching new and ever more lavish first-class cabins. Singapore Airlines is undertaking its costliest revamp of business class seats in eight years to make them wider, longer and equipped with bigger TV screens.

LINK FOR A LANDSCAPE OF POSSIBILITIES JCDECAUX AIRPORT UK OPENS A WORLD OF POSSIBILITY

In October, JCDecaux Airport UK hosted the spectacular event A World of Possibility to launch their new Airport proposition. The theme was centred on the 4P’s of Possibility – Place, People, Persuasion and Proof which included a brand new piece of research which demonstrated that brands advertising in airports enjoy a higher value and level of prestige in the eyes of customers.

LINK

FOR A LANDSCAPE OF POSSIBILITIES £8M INVESTMENT IN GATWICK & STANSTED FROM EYE AIRPORTS

Eye Airports is to spend £8 million (US$12.9 million) in what it calls an “unprecedented investment” in advertising media and technology across its UK airport portfolio. Under the ‘Redefining Airports’ project, Eye will roll out new formats and advertising locations across several airports.

LINK

FOR A LANDSCAPE OF POSSIBILITIES MEDIA FRANKFURT UNVEILS BIGGEST DIGITAL AIRPORT ADVERTISING SPACE IN EUROPE

The Digital Landmark, outside Terminal 1 at Frankfurt Airport, features a 100sq m LED screen in 5.5m x 18.3m unit. The screen offers advertisers the ability to use video as well as still images, and to use different graphics throughout the day.

LINK

FOR A LANDSCAPE OF POSSIBILITIES JCDECAUX SINGAPORE LAUNCHES TOWERING NEW DIGITAL MEDIA AT CHANGI

JCDecaux Singapore has unveiled new digital media advertising landmarks at Changi Airport, which it claims are a first of their kind for airports.

The seven-meter Digital Towers in Terminal 1’s arrival immigration halls (pictured) feature nine high-definition, 80-inch digital screens with programmable screen rotation.

LINK

FOR A LANDSCAPE OF POSSIBILITIES 100% DIGITAL TRANSFORMATION OF COPENHAGEN AIRPORT

As of Jan 2015, a new digital media platform will replace the current analogue poster formats. All advertising content will be distributed digitally to the airport’s 154 screens. The new system enables a range of creative solutions tailored to meet specific customer needs.

The administration of all advertising placements will be managed by Airmagine.

LINK

FOR A LANDSCAPE OF POSSIBILITIES TIMES SQUARE GETS THE WORLD'S LARGEST DIGITAL BILLBOARD

Billed as the world's largest high definition video display, measuring eight-stories high and 330-feet-long - almost the length of a football field. It is also ranked as the priciest outdoor advertising spot in the country with a going rate of more than $2.5 million for four weeks.

LINK FOR A LANDSCAPE OF POSSIBILITIES AVIATION TECHNOLOGY & SERVICES

FOR A LANDSCAPE OF POSSIBILITIES DUBAI AIRPORTS LAUNCHES NEW APP WITH BESPOKE INFORMATION FOR PASSENGERS

Dubai Airports has launched a new mobile app that provides information for passengers to navigate both Dubai International and Al Maktoum International at Dubai World Central (DWC), guiding them from check-in to boarding.

Other useful features include Flight Radar 24, a flight tracking service; and 3D airport maps that can be used to pinpoint all services, food and beverage and retail areas at both airports.

LINK

FOR A LANDSCAPE OF POSSIBILITIES NEWARK AIRPORT'S TERMINAL C IS ABOUT TO GET A LOT MORE HIGH-TECH

United Airlines announced a $120- million investment into the dining options for the carrier's main terminal.

In addition to the diverse culinary options. a unique payment system will be introduced and it involves iPads. A lot of iPads.

At every seat in the terminal, there will be an iPad which travellers can use to order food, beverages, and even travel accessories like neck pillows.

Eventually, there will be about 6,000 iPads for travellers to use in Terminal C alone.

LINK

FOR A LANDSCAPE OF POSSIBILITIES AVIATION CAMPAIGNS

FOR A LANDSCAPE OF POSSIBILITIES CANADA GOOSE TAKES OVER THE NORDICS WITH A MULTI- FORMAT INTERNATIONAL CAMPAIGN

Planned by Talon, this international campaign for Canada Goose, spans 4 countries (The Nordics) and 6 locations ranging from the Geneva, Stockholm and Copenhagen Airports to the Copenhagen City Hall and the Ape Ski Resort.

The main purpose of the campaign is to reinforce Canada Goose’s branding message by communicating to international travellers and holiday makers.

FOR A LANDSCAPE OF POSSIBILITIES INTEL INCREASING BRAND AWARENESS THROUGH MASS TARGETING

Intel’s international campaign, planned by Talon, focuses on increasing brand awareness taking advantage of high impact locations and increased footfall over the holiday period.

The campaign includes locations in London, Berlin, Munich and Paris and focuses on large scale premium OOH sites covering key retail areas as well as high impact road networks

FOR A LANDSCAPE OF POSSIBILITIES ICELANDAIR PROMOTES ITS STOPOVER SERVICE WITH FREE WI-FI FOR TOURISTS

Tourists in Paris and Amsterdam were treated to free mobile Wi-Fi as part of a new effort from Icelandair to promote its stopover service in Iceland on flights between Europe and the US.

The campaign, put together by Talon, involved promotional staff wearing branded Look Walkers taking to the streets of both cities and targeting tourist hotspots.

In exchange for the free Wi-Fi, people were encouraged to interact with some exciting, bespoke 360 degree panoramic Icelandair content, which showcased spectacular views of Icelandic scenery highlighting some of what the country has to offer.

The two-day campaign was a great success. In Paris, 669 tourists stopped to interact with the content in order to use the free Wi-Fi, with an average engagement time of 48 seconds. In Amsterdam, 435 unique users spent an average 43 seconds engaging with the Icelandair content.

FOR A LANDSCAPE OF POSSIBILITIES EUROSTAR CELEBRATES 20 YEARS OF BEING #BETTERCLOSER

This year Eurostar celebrates its 20th anniversary marking two decades of cultural exchange between the UK and the continent.

The campaign looks to celebrate how people and culture are #bettercloser, based on responses provided by customers on what is better about being closer to London, Paris and Brussels.

LINK

FOR A LANDSCAPE OF POSSIBILITIES MONDELEZ WTR INVITES DUBAI DUTY FREE CUSTOMERS TO ‘SAY IT WITH CHOCOLATE’

Mondelez World Travel Retail (WTR) has teamed up with Dubai Duty Free in the first travel retail activation of ’s ‘Say It With Chocolate’ campaign.

Marking the launch of the new Cadbury travel retail exclusive tablet range, the multi-site promotion and spans all of Dubai Duty Free’s retail areas and features a number of bespoke elements aimed at driving additional footfall in-store and increasing overall customer spend.

LINK

FOR A LANDSCAPE OF POSSIBILITIES ABSOLUT COLOURS AIRPORTS WITH POP-UPS TO CELEBRATE WARHOL LAUNCH

Pernod Ricard Travel Retail is using a series of pop-up installations to launch Absolut Warhol, a limited- edition bottle that celebrates the vodka brand’s collaboration with pop artist Andy Warhol.

Absolut Warhol has been brought to life in airports including London Heathrow Terminal 3, Sydney, Dubai, Singapore and Bangkok Suvarnabhumi, with more to be rolled out until January 2015.

LINK

FOR A LANDSCAPE OF POSSIBILITIES AMERICAN EXPRESS AND AIRPORT RETAILERS PARTNER IN FOURSQUARE CAMPAIGN

American Express has partnered with real-time location sharing network Foursquare and several retailers to offer statement credit against purchases. The campaign at London Heathrow, Gatwick, Stansted, Manchester and Edinburgh airports will run until 31 January 2015.

Passengers can ‘check in’ with their location using Foursquare to see available offers, which they can then add to an American Express card linked to their Foursquare account. Searching for #AmexOffers using Foursquare’s search function will also reveal offers at nearby terminals.

LINK

FOR A LANDSCAPE OF POSSIBILITIES FOR A LANDSCAPE OF POSSIBILITIES